Apparel Necktie

81
PREFACE Necktie a part of the formal wear of men and women is increasingly gaining popularity as a result of which many companies which include big names like Zodiac, Park Avenue, Pantaloons etc. and also a huge number of unorganized players are making their necktie brand available for sale. Lets see how necktie becomes a part of people in South Mumbai. Project includes the overview on apparel industry and specifically about the market available for neckties in South Mumbai. The objective of the project was to study the following : To study the nature and significance of Apparel industry Origin and History of neckties Different types of neckties and knots Some Facts about a necktie including raw materials used, how design are made, manufacturing process etc. A survey on necktie and

Transcript of Apparel Necktie

Page 1: Apparel Necktie

PREFACE

Necktie a part of the formal wear of men and women is increasingly gaining

popularity as a result of which many companies which include big names

like Zodiac, Park Avenue, Pantaloons etc. and also a huge number of

unorganized players are making their necktie brand available for sale. Lets

see how necktie becomes a part of people in South Mumbai. Project includes

the overview on apparel industry and specifically about the market available

for neckties in South Mumbai.

The objective of the project was to study the following :

To study the nature and significance of Apparel industry

Origin and History of neckties

Different types of neckties and knots

Some Facts about a necktie including raw materials used, how design

are made, manufacturing process etc.

A survey on necktie and

All the above objective are being looked after in the project but the most

important objective of me doing this project is that, I want to get into apparel

industry and this has enhanced my knowledge and it will enormously help

me in near future.

Page 2: Apparel Necktie

ACKNOWLEDGEMENT

Page 3: Apparel Necktie

EXECUTIVE SUMMARY

The project enables me to know about various aspects of apparel industry in

India and mainly about neckties and how this piece of cloth is made ,

marketed and sold.

The features of apparel industry in India :

Apparels basically includes everything from a formal shirt to a trouser

, from a suit to a necktie.

India is the world’s second largest producer of textiles and garments

after China.

Employs 35 million people , second only to agriculture in India

The textile and garment industry in India is one of the oldest

manufacturing sectors in the country and is currently its largest

India accounts for about 12% of the world’s production of textile fiber

and yarns

To know how did the necktie actually became the necktie we wear today,

who was the person who gave recognition to neckties, the types of neckties

and the knots which are most commonly knotted, what are the views of the

people in the South Mumbai about necktie and everything about the necktie

would be studied through this project.

Page 4: Apparel Necktie

The project gives a domestic as well as international outlook of neckties in

India.

The various types of neckties are Bola tie ,Ascot tie ,Clip on tie, Bow tie and

Cravat

The project shows the manufacturing process of necktie.

Also a survey which will help me to make better decision in my business by

understanding what attitude Mumbaikars have towards Necktie.

Page 5: Apparel Necktie

Introduction to Neckties

As the Italian novelist Alberto Moravia put it: "As useful article of clothing,

a vest for example, is insignificant precisely because of its utility... Modern

man is permitted but one accessory allowing him to reveal his vision of the

world, to signal his presence in it: the tie."

Necktie - The descendent of cravat , a long piece of cloth worn around the

neck which rests under the shirt collar and is knotted at the throat. It is

something we see alot these days as it has increasingly become a fashion

trend , a must have thing in the wardrobe of an office going individual men

and women. It is as well a part of military and school uniforms.

The wide-ranging social and cultural changes of the 1960s and 1970s

changed fashion for good. Ever since, under ordinary circumstances,

wearing a tie has been an option rather than obligation. A tie offers its

wearer the luxury of a beautiful object, as well as sophisticated means of

self-expression. Because it serves no practical purpose, the tie speaks

volumes about its wearer.

A fine tie is a work of art from beginning to end. Whether woven or printed,

it is first designed, transformed into a pattern by skilled artisans and

technicians, engineered, and sewn by experts to meet with the maker's

approval before a label is stitched to the necktie by the maker.

For the smart buyer, the necktie is an opportunity to showcase fine taste, but

it pays to know the range on offer – and the prices that matter – because

valuing a good pick in ties is not an easy thing for many.

Page 6: Apparel Necktie

Zodiac Clothing Company Limited is the pioneering company in neckties

and first got them to India in the early 1970s when ties were largely

imported or were brought in by those who travelled abroad.

In the organized market, players like Genesis Colors, the company that owns

the Satya Paul brand, began making waves in the early 1990s. Then there are

labels like Bentleys, Reid & Taylor, Peter England and Park Avenue

amongst others. Among designer labels we have names like Satya Paul and

Study by Janak that offer special designs.

The most common material used for ties is silk and silk blends. One can get

varieties like woven jacquard silk, printed silk and artificial silk. Designs

like paisleys (droplet-shaped patterns of Persian origin) are also popular.

Page 7: Apparel Necktie

Overview of Indian Apparel and Textile Industry

The textile and apparels sector in India is a diverse and heterogeneous

industry, which covers a wide variety of products from hi-tech synthetic and

wool fibres to yarns to fabrics to apparels, cotton fibres to yarns to fabrics to

home textiles to high fashion apparels (knitted and woven). This diversity of

end products corresponds to a multitude of industrial processes, enterprises

or market structures.

The Indian textile and apparels industry is in a stronger position now than it

was in the last six decades. The industry, which was growing at 3-4 percent

during the last six decades, has now accelerated to an annual growth rate of

9-10 percent. There is a sense of optimism in the industry and textile and

apparels sector has now become a sunrise sector.

The catalysts, which have placed the industry on this trajectory of

exponential growth are a buoyant domestic economy, a substantial increase

in cotton production, the conducive policy environment provided by the

Government, and the expiration of the Multi Fibre Agreement (MFA) on 31

December, 2004 and implementation of Agreement on Textiles and Clothing

(ATC).

The buoyant Indian economy, growing at the rate of 8 percent, has resulted

in higher disposable income levels. The disposable income of Indian

consumers has increased steadily. The proportion of the major consuming

class (population that has an annual income of more than US$ 2000) has

risen from 20 percent in 1995-96 to 28 percent in 2001-02. This is expected

Page 8: Apparel Necktie

to move up to 35 percent by 2005-06, and to 48 percent by 2009-10. This

translates into a growth of 9.3 percent over the next 8 years, and will result

in higher spending capacity, manifesting itself in the greater consumption of

textiles and apparels.

To provide Indian consumers with world-class quality in textile and apparels

and retail services, the government has recently allowed single-brand

overseas retailers to set up retail shops in India. The multi-brand overseas

retailers/super markets/investors are already in India to conduct wholesale

business to feed existing retailers with quality products.

Quotas or quantitative restrictions imposed by developed nations, which

restrained the export growth of the Indian textiles and apparels industry for

over four decades, were eliminated with effect from 01 January 2005. This

has unshackled Indian textiles and apparels exports, and this is evident from

the growth registered in the quota markets. Apparels exports to the USA

during 2005 and 2006 increased by 34.2 and 7.08 percent respectively, while

textiles exports during 2006 to the US showed and impressive 12.42 percent

growth. Similarly, in Europe, apparels exports increased by 30.6 and 17.50

% respectively in 2005 and 2006, while textile exports registered 2.2 and 3.5

percent growth in the similar period respectively. The increasing trends in

exports is expected to continue in the years to come.

If we look at the US and EU import statistics for apparels alone, we find that

these major global players are not inclined to source exclusively from China

and India is considered as the second most preferred destination for major

global retailers due to its strength of vertical and horizontal integration.

Page 9: Apparel Necktie

The Indian government has always and is continuing to consider the role of

textiles and apparels manufacturing units in India as very critical in

achieving the objectives of faster and more inclusive growth, and has laid

emphasis on policies aimed at creating an environment in which

entrepreneurship can flourish.

The textiles and apparels industry is targeted to grow at the rate of 16

percent in value terms to reach the level of US$ 115 billion (exports US$ 55

billion; domestic market US$ 60 billion) by 2012, while the fabric

production is expected to grow at the rate of 12 percent in volume terms.

Apparels alone are expected to grow at the rate of 16 percent in volume

terms and 21 percent in value terms, while exports are expected to grow at

the rate of 22 percent in value terms.

Page 10: Apparel Necktie

About a necktie

Raw Materials

The most commonly used fibers for the manufacturing of neckties are silk,

polyester, wool and wool blends, acetate, rayon, nylon, cotton, linen, and

ramie. Neckties made from silk represent about 40 percent of the market.

Raw silk is primarily imported from China and, to a far lesser extent, Brazil.

Domestic weavers of tie fabrics buy their silk yarn in its natural state and

have it finished and dyed by specialists. Technological advances have made

possible the use of microfiber polyesters, which produce a rich, soft fabric

resembling silk and which can be combined with natural or other artificial

fibers to produce a wide range of effects.

Design

The design of neckties is an interactive process between weavers and tie

manufacturers. Because small quantities in any given pattern and color are

produced, and because fabrics can be so complex, tie fabric weaving is seen

as an art form by many in the industry.

If a new design is requested, time is spent developing ideas, producing

sample goods, and booking orders against the samples. Most of the time,

however, weavers work with open-stock items (designs that have been

previously used and have a lasting appeal). Weavers use computerized silk

screens, a process that has replaced the more time and labor-intensive

manual silk-screening. When working with a standard design, the designer

Page 11: Apparel Necktie

fills in each year's popular colors, changing both background and foreground

colors, making it broader or narrower, larger or smaller, according to

demand. The manufacturer offers input and refinements in coloration and

patterns. If willing to commit to a large amount of yardage, a manufacturer

can also develop his or her own design and commission a weaver to produce

it.

Once the design is complete, it is sent to mills where it is imprinted onto 40-

yard bolts of silk.

The main components of a necktie are the outer fabric, or shell, the

interlining (both cut on the bias), and the facing or tipping, which is stitched

together by a resilient slip-stitch so that the finished tie can "give" while

being tied and recover from constant knotting. The quality of the materials

and construction determines if a tie will drape properly and hold its shape

without wrinkling.

A well-cut lining is the essence of a good necktie. This interlining

determines not only the shape of the tie but also how well it will wear.

Therefore, it must be properly coordinated in blend, nap, and weight to the

shell fabric. Lightweight outer material may require heavier interlining,

while heavier outer fabrics need lighter interlining to give the necessary

hand, drape, and recovery. Most interlining manufacturers use a marking

system to identify the weight and content of their cloths, usually colored

stripes, with one stripe being the lightest and six stripes being the heaviest.

This facilitates inventory control and manufacturing.

Page 12: Apparel Necktie

A completed tie measures from 53 to 57 inches in length. Extra-long ties,

recommended for tall men or men with large necks, are 60 to 62 inches long,

and student ties are between 48 and 50 inches in length.

Cost price

A branded or a designer tie can set you back by anywhere between Rs 245 to

Rs 10,000. Apart from leading names, there is also the unorganised market

where polyester printed ties can be bought for as low as Rs 100. Industry

sources say big brands often outsource work to a local manufacturer and

then sell it at a fat price on their own labels. "The manufacturing cost of a tie

varies between Rs 20 to Rs 1,000 and once branded it sells at a much higher

cost," Mr. Shripal Rathod, a local manufacturer of necktie. And so, looking

for a direct purchase with an eye for good design could save you money.

Page 13: Apparel Necktie

Manufacturing Process

Ties can be made three ways: by hand, by machine with hand finishing, or

primarily by machine.

Handmade tie specialists, for the most part craftspeople working in home

studios, can turn out no more than ten ties an hour. Designers who employ

them can count on impeccable quality for each piece, every time.

Fashion houses that quality ties at higher volume resort to the next category

of production: machine manufacture with hand finishing.

Cutting the outer fabric

In the workroom, an operator first spreads the 40-yard bolts of cloth on a

long cutting table. Cutting the outer fabric is done by a skilled hand to

maximize the yield, or the number of ties cut from the piece of goods. If the

fabric has a random design, the operator stacks between 24 and 72 plies of

fabric pieces in preparation for cutting the fabric. If pattern of the fabric (or

of the "goods") consists of panels, such as stripes with a medallion at the

bottom, these panels are then stacked according to the pattern.

Adding the facing

Using the chain stitch of a sewing machine, sewing operators join the tie's

three sections on the bias in the neckband area. The operator now adds the

facing, or tipping (an extra piece of silk, nylon, rayon, or polyester), to the

back of the tie's ends. Facing gives a crisp, luxurious hand to the shell. Two

types of facing are currently utilized. Three-quarter facing extends six to

Page 14: Apparel Necktie

eight inches upward from the point of the tie, while full facing extends even

higher, ending just under the knot.

A quarter to a half of an inch of the shell of the fabric is now turned under,

to form a point. The point is then machine-hemmed by the sewing operator.

Piece pressing

Quality silk ties are pocket or piece-pressed. This means that the joint at the

neck (the piecing) is pressed flat so the wearer will not be inconvenienced by

any bulkiness.

Interlining

The interlining is slip-stitched to the outer shell with resilient nylon thread,

which runs through the middle of the tie. Most ties are slip-stitched with a

Liba machine, a semi-automated machine that closely duplicates the look

and resiliency of hand stitching. Hand stitching is often used in the

manufacture of high-quality neckties because it offers maximum resiliency

and draping qualities.

The technique is characterized by the irregularly spaced stitches on the

reverse of the tie when the seam is spread slightly apart; by the dangling,

loose thread with a tiny knot at the end of the reverse of the front apron; and

by the ease with which the tie can slide up and down this thread.

Turning the lining

Using a turning machine or a manual turner (with a rod about 9 1/2 inches

long), an operator turns the tie right-side out by pulling one end of the tie

through the other. While not yet pressed, the tie is almost complete. On silk

ties only, the lining is then tucked by hand into the bottom corner of the long

Page 15: Apparel Necktie

end of the tie. If necessary, the operator hand-trims the lining to fit the point

of the long end. (In all other ties, the lining does not reach all the way to the

bottom corner.)

A final piece to be sewn on is the loop, which serves both as a holder for the

thin end of the tie when it's being worn and as the manufacturer's label.

The third way of making a necktie is by using solely machine to make a

necktie, Currently such machines are not used in India extensively but they

are in China which help them to produce a large quantity of necktie in way

less time as compared to time taken by other two methods.

Page 16: Apparel Necktie

History of neckties

Many events in the history of mankind eventually fade into oblivion, but

others, leave their indelible marks for the entire world to see. More than 350

years ago, the Croats initiated one such influential occurrence. Although

started in the 17th century in a small region on the Adriatic coast, the

consequences of this event are still very much evident the world over. 600

million people now wear the ubiquitous symbol of Croatia around their

necks, close to their hearts.

Believe it or not Croatia is the mother country of the modern necktie but

archaeological evidence of the use of neckties goes back to the Chinese and

the Romans almost two millenniums back.

China's First emperor.

The earliest known version of the necktie has been found in the massive

mausoleum of China's first emperor, Shih Huang Ti, who was buried in 210

B.C. Desperately afraid of death, the emperor wanted to slaughter an entire

army to accompany him into the next world. His advisers ultimately

persuaded him to take life-size replicas of the soldiers instead.

The result is one of the marvels of the ancient world. Unearthed in 1974 near

the ancient capital city of Xian, the tomb contained an astonishing 7,500

life-size terracotta replicas of Shih Huang Ti's famed fighting force. Legions

of officers, soldiers, archers and horsemen, all carved in meticulous detail,

guard the emperor's sarcophagus. The armor, uniforms, hair, and facial

expressions of the soldiers are reproduced in exquisite detail. Each figure is

different - except in one respect: all wear neck cloths.

Page 17: Apparel Necktie

An ancient mystery

Historians say other records indicate the Chinese did not wear ties, so why

the emperor's guards wore carefully wrapped silk cloths remains a mystery.

Since silk was a great luxury, the cloths could indicate the ultimate honor

Shih Huang Ti bestowed on his soldiers; they were trusted enough to guard

him until the end of time. 

Did Roman Wear Ties

In 113 A.D., one of Rome's greatest Emperors, the military genius Trajan,

erected a marble column to commemorate a triumphant victory over the

Dacians, who lived in what is now Romania.

The 2,500 realistic figures on the column sport no less than three different

styles of neckwear. These include shorter versions of the modern necktie;

cloth wound around the neck and tucked into armor; and knotted kerchiefs

reminiscent of cowboy bandannas.

While Roman orators often wore cloths to keep their throats warm, soldiers

did not cover their necks. In fact, writers such as Horace and Seneca said

only effeminate men covered their necks.

Skilled warriors

Trajan's column is the only representation of legionnaires with neckwear.

Historians believe the legionnaires wore cloths for reasons similar to those

of Shih Huang Ti's terracotta army. Truly great fighters must be visibly

Page 18: Apparel Necktie

honored. And, the legionnaires were so skilled in battle that they were

immune to perceptions of appearing feminine.

Croatian Cravats Dazzle a King

"… Around the year 1635, some six thousand soldiers and knights came to

Paris to give their support to King Louis XlV and Cardinal Richelieu.

Among them were a great number of Croatian mercenaries led by a ban, or

Croatian viceroy.

The traditional outfit of these Croats aroused interest on account of the

unusual and picturesque scarves distinctively tied about their necks. The

scarves were made of various cloths, ranging from coarse material for

common soldiers, to fine cotton and silk for officers. This elegant "Croatian

style" immediately enamoured the French, who were delighted by the new

article of clothing, which had been previously unknown in Europe.

For the gallant French officers in the thirty-year war, the advantage of the

Croatian neck scarf was its enviable practicality. In contrast to the lace collar

that had to be kept white and carefully starched, the scarf was simply and

loosely tied around the neck without need for any additional care. Just as

elegant as the stiff, high collars, the new scarves were less awkward, easier

to wear and remained visible beneath the soldiers’ thick, long hair.

Around the year 1650, during the reign of Louis XIV, the Croatian scarf was

accepted in France, above all in court, where military ornaments were much

admired. The fashionable expression, ’a la croate’, soon evolved into a new

French word, which still exists today: la cravate. Many experts believe the

French word for tie, cravat, is a corruption of "Croat." In fact, French kings

maintained an elite regiment, the Cravate Royale, until the French

Revolution of 1789.

Page 19: Apparel Necktie

Other sources say cravat is derived from the Turkish word kyrabacs, or the

Hungarian, korbacs, both meaning "whip" or "long, slender object."

Researchers have also noted the word cravat appeared in French before the

arrival of the Croatians. They suggest the term is a corruption of rabat,

French for a hanging collar.

One thing is certain: the elegant French courtiers, and the military

immediately began copying the Croatians. Ordinary soldiers began adorning

their necks with lace, while officers sported muslin or silk, possibly trimmed

with embroidery. Even poor people wore cotton cravats, sometimes of

pleated black taffeta. 

Cravats Go to England

On his return to England from exile in 1660, Charles II reclaimed the throne

that had been lost during the Puritan revolution and brought with him this

new word in fashion "Cravat". Over the next ten years, this fashion novelty

spread across Europe, as well as across the colonies on the American

continent..." After nine years in exile, aristocrats flooded England, bringing

with them a passion for the pleasures of the European courts. Weary of war,

and tired of the austerity imposed by Oliver Cromwell; England wanted to

have fun. Gambling, drinking, music, dancing, parties, theater, elaborate

clothes, grand wigs, and yes, the stylish, new cravat, were suddenly all the

rage. Soon no gentleman would have considered himself well-dressed

without sporting some sort of cloth around his neck--the more decorative,

the better. At times, cravats were worn so high that a man could not move

his head without turning his whole body. There were even reports of cravats

Page 20: Apparel Necktie

worn so thick that they stopped sword thrusts. The various styles knew no

bounds, as cravats of tasseled strings, plaid scarves, tufts and bows of

ribbon, lace, and embroidered linen all had their staunch adherents. Nearly

one hundred different knots were recognized, and as a certain M. Le Blanc,

who instructed men in the fine and sometimes complex art of tying a tie,

noted, "The grossest insult that can be offered to a man comme il faut is to

seize him by the cravat; in this place blood only can wash out the stain upon

the honor of either party."

Real Men Wear Lace

Art museums throughout the U.S. and Europe are full of paintings from the

17th and 18th centuries showing generals, politicians, and aristocrats

resplendent in their lace cravats. Lace was used for trimming, both men's

and women's clothing, and also for decorating. Windows, beds, chairs, and

tables were all festooned with lace.

Although England produced prodigious quantities of lace itself, lace from

Flanders and Venice, considered the best, was imported in vast quantities.

Because of strict trade regulations, lace smuggling became an international

pastime.

For those who could afford it, no price was too costly. King Charles II is

said to have once spent 20 pounds and 12 shillings on a single cravat. This

was as much as five times an annual middle class salary.

Lace was not the only material used for cravats. Plaid scarves, ribbon,

embroidered linen tasseled strings and ordinary cotton were all pulled into

service. Some neckwear was so thick it was able to stop a sword thrust.

Page 21: Apparel Necktie

The Steinkirk

The eighteenth century brought unprecedented innovation in neckwear. The

Steinkirk, a loosely wrapped scarf like tie worn with the dangling end chastely

tucked or pinned to the breast, began to take precedence over the lace cravat in

the early part of the century. So popular was the style, that women were soon

attracted to wearing the more demure version of the necktie, only in more

lively colours than the gent's basic white. By the middle of the century, the

feminine interlopers, in their crimson Steinkirks, had prompted tough young

bucks to retrench their neckwear styles in something altogether more virile: the

stock.

 The Stock

The stock was the most erect neckwear ever developed. It was especially

designed for foot-soldiers in France and Germany in order to encourage the

martial appearance of turgid necks and thrusting chins. The stock also had the

effect of increasing blood flow to the face, giving soldiers a ruddy, healthful

appearance. In fact, the effect of the stock was anything but healthful, as the

officers obliged the men to tighten their stocks to the point that "caused the

eyes almost to start from their spheres, and gave the wearers a supernatural

appearance, often producing vertigo and faintings, or at least bleedings at the

nose." The excess of stiffness made it impossible for the soldiers to face left

or right, never mind to stoop or to fight. And these constraining effects were

rendered even more severe as sparse military budgets ensured that the stocks

came in only one size. However, the stock, unlike the cravat, did not have to

be tied, and its horsehair, whale bone, pig-bristle, card, pasteboard, or wooden

frame could be covered and recovered with satins, linens, cottons, muslins,

Page 22: Apparel Necktie

silks, or calicos as the latest fads dictated. Not only that, it was a practical

military style, since it showed dirt less than the Steinkirk.

Softening of the Stock

As with the lace ruffs and millstone collars of nearly a century before, the stiff

reign of the stock was gradually softened by changing men's hairstyles.

Republican ideas were spreading as the eighteenth century progressed, and the

trends were toward shorter and shorter hair. The most fashionable men began

sporting a simple pigtail instead of a wig, with the trailing locks often tied or

decorated with black ribbons. The long ribbons came to be fastened around

the neck with a knot in front and the free ends dangling over the chest. This

simple expedient led to the inevitable imitations and innovations, with

coloured and multiple ribbons soon taking over from the basic black solitaire. 

Cowboy Bandannas from India

For workingclass Europeans, the bandanna at last provided a mark of

masculine respectability at an affordable price. Of brightly coloured and

robust material, the bandanna did not easily show the dirt, and was quite

washable when it did. In addition, the material could be used to form a basket,

lead an animal, or mop the sweat from a working brow when not being used to

project the owner's dignity. Prohibited in England by the Calico Acts of 1700

and 1702, the lowly bandanna even acquired something of the cachet of the

forbidden, as well as another name - "the Kingsman" for the King's man or

customs officer who would normally seize the forbidden cloth. Soon,

however, European industrialists began to cash in on the craze, and knock-offs

of the Bengali silk prints were being manufactured at home. Over the water,

in North America, the cotton bandanna became an extremely popular and

Page 23: Apparel Necktie

affordable common sense form of neckwear for those colonists who could not

wholly abandon the urbane fashions of the Old Countries. 

Sailing the Seven Seas

In the 18th and 19th centuries, British sailors often wore white and blue

uniforms, complete with a silk or cotton bandanna, or scarf, usually blue.

The sailor suit began to be worn in the mid 1800s as yachting became

popular. This has had its greatest impact on clothing for women and

children. The modern sailor's suit was introduced for boys around 1860 and

became an instant success. Still worn today, the white and blue outfit also

comes with a dress for girls.

Bow Ties Take Center Stage

The bow tie gets is name from the French, jabot, (pronounced ja-bow), a

type of readymade 17th century lace cravat. In the 18th and 19th centuries,

bow ties came in various materials and styles.

White bow ties were formal, but others were colored. For example, 19th

century Irish immigrants to America favored brown, green, or red bow ties.

1920s-present day

After the First World War, hand-painted ties became an accepted form of

decoration in America. The widths of some of these ties went up to

4.5 inches (110 mm). These loud, flamboyant ties sold very well all the way

through the 1950s.

Page 24: Apparel Necktie

In Britain, Regimental stripes have been continuously used in tie designs

since the 1920s. Traditionally, English stripes ran from the left shoulder

down to the right side; however, when Brooks Brothers introduced the

striped ties in the States a century ago, they had theirs cut in the opposite

direction.

The 1960s brought about an influx of pop art influenced designs. The first

was designed by Michael Fish when he worked at Turnbull & Asser. The

term kipper was a pun on his name. The exuberance of the styles of the late

1960s and early 1970s gradually gave way to more restrained designs. Ties

became narrower, returning to their 2-3 inch width with subdued colors and

motifs, traditional designs of the 1930s and 1950s reappeared, particularly

Paisley patterns. Ties began to be sold along with shirts and designers

slowly began to experiment with bolder colors.

This continued in the 1980s, when very narrow ties approximately 1 inch

wide became popular. Into the 1990s, increasingly unusual designs became

common, such as joke ties or deliberately kitsch ties designed to make a

statement. These included ties featuring cartoon characters or made of

unusual materials such as plastic or wood

Page 25: Apparel Necktie

Types of knots

The neckties that are worn today can be knotted in more than 85 ways. The

famous book 85 Ways to Tie a Tie written by Thomas Yink and Yong Mao

has made knotting a tie a science, a mathematical operation which is very

complex. But the five types of knots that are largely known and which

people usually knot and considerably simple are Four in hand, Windsor,

Half-Windsor , Pratt and Small knot.

Four in hand

The four-in-hand knot is a method of tying a necktie. Also known as a

simple knot or schoolboy knot, the four-in-hand is believed to be the most

popular method of tying ties due to its simplicity. Some reports state that

carriage drivers tied their reins with a four-in-hand knot, while others claim

that the carriage drivers wore their scarves in the manner of a four-in-hand,

but the most likely etymology is that members of the Four-in-Hand Club in

London began to wear the neckwear, making it fashionable. The knot

produced by this method is on the narrow side, slightly asymmetric, and

appropriate for all occasions.

Windsor knot

The Windsor-knot, also sometimes referred to as a full Windsor to

distinguish it from the half-Windsor, is a method of tying a necktie around

one's neck and collar. The Windsor knot, compared to other methods,

produces a wide triangular knot. The knot is often thought to be named after

Page 26: Apparel Necktie

the Duke of Windsor (Edward VIII after abdication). It is however named

after his grandfather Edward VII. The Duke preferred a wide knot and had

his ties specially made with thicker cloth in order to produce a wider knot

when tied with the conventional four in hand knot. The Windsor Knot is

worn on more formal occasions, and it is especially suited for a spread collar

that can accommodate a larger knot, like the Windsor knot, properly.

The Windsor knot is a British Knot in origin and not a popular choice for

those outside Great Britain as it represents loyalty to the House of Windsor.

Half-Windsor knot

The half-Windsor knot is a way of tying a necktie which produces a neat,

triangular knot. It is larger than the four-in-hand knot and Pratt knot but

smaller than the Windsor knot. Despite its name, it is not half the size of the

Windsor knot, and there is no evidence that it is derived from that knot. It

works well with light- and medium-weight fabrics.

Pratt knot

The Pratt knot is a method of tying a tie around one's neck and collar. It is

also known as the Shelby knot and the Pratt-Shelby. The knot was invented

by Jerry Pratt, an employee of the US Chamber of Commerce. He had been

wearing his tie in the Pratt knot for some twenty years before it became

popular after TV personality Don Shelby wore it on air. The New York

fashion press then promptly (and mistakenly) attributed the invention of the

Page 27: Apparel Necktie

knot to Shelby.The Pratt knot is unusual in that its starting position is

'reverse side out', as does the Nicky knot. It uses less length than the Half

Windsor or Windsor knots, and so is well suited to shorter ties. Unlike the

Four in Hand knot, the Pratt method produces a symmetrical knot. It is of

medium thickness.

Small Knot

The Small knot, or Oriental knot, is the simplest method of tying a man's

necktie, though some claim the simple knot is an alternate name for the four-

in-hand knot. The small knot is not very well-known despite its simplicity.

One of the reasons may be the fact that the small knot is not self-releasing,

and may annoy people accustomed to four-in-hand and Windsor knots who

pull at the tie to untangle the knot.

Page 28: Apparel Necktie

Types of neckties

Necktie a piece of cloth which add colors to the otherwise dull formal wear

which men and women wear. In its initial stage it was largely referred to as a

neckwear, today there are many variants of the age old cravat like the Bolo

tie, bow tie, ascot tie, clip-on tie and stock tie.

Bolo tie ( Bola tie )

A bolo tie (sometimes bola tie) is a type of necktie consisting of a piece of

cord or braided leather with decorative metal tips or aglets secured with an

ornamental clasp or slide.Bolo tie slides and tips in silver have been part of

Hopi, Navajo, and Zuni silversmithing traditions since the mid-20th century.

The bolo tie was made the official neckwear of Arizona in 1971. New

Mexico passed a non-binding measure to designate the bolo as the state's

official neckwear in 1987. On March 13, 2007, New Mexico Gov. Bill

Richardson signed into law that the bolo tie is now the state's official tie.

In the United Kingdom, bolo ties are known as bootlace ties.

Silversmith Victor Cedarstaff of Wickenburg, Arizona, claims to have

invented the bolo tie in the late 1940s, and later patented his slide design.

Victor Cedarstaff was riding his horse one day when his hat blew off. Wary

of losing the silver-trimmed hatband, he slipped it around his neck. His

companion joked, "That's a nice-looking tie you're wearing, Vic." An idea

incubated, and Cedarstaff soon fashioned the first bola tie

Page 29: Apparel Necktie

Bow tie

The bow tie is a men's necktie popularly worn with formal attire, such as

suits or dinner jackets. It consists of a ribbon of fabric tied around the collar

in a symmetrical manner such that the two opposite ends form loops. Ready-

tied bow ties are available, in which the distinctive bow is sewn into shape

and the band around the neck incorporates a clip. Some "clip-ons" dispense

with the band altogether, instead clipping to the collar. The traditional bow

tie, consisting of a strip of cloth one must tie, may be known as a "self-tie"

bow tie to distinguish it. Bow ties may be made of silk, polyester, cotton, or

a mixture of fabrics.It is common to wear a bow tie with a dinner jacket than

it is to wear a necktie with one; the latter, in fact, is technically incorrect. A

"self-tie" bow tie, has usually two shapes available: the "bat wing", which is

parallel-sided like a cricket bat, and the "thistle", sometimes known as the

"butterfly".

Ascot Tie

An ascot tie, or ascot, is a narrow neckband with wide pointed wings,

traditionally made of pale gray patterned silk. This wide, formal tie is

usually patterned, folded over, and fastened with a stickpin or tie tack. It is

usually reserved for wear with morning dress for formal daytime weddings

and worn with a cutaway morning coat and striped grey trousers. This type

of dress cravat is made of a thicker, woven type of silk similar to a modern

tie and is traditionally either grey or black.

The ascot is descended from the earlier type of cravat widespread in the

early nineteenth century,made of heavily starched linen and elaborately tied

Page 30: Apparel Necktie

around the neck. Later in the 1880s, amongst the upper-middle-class in

Europe men began to wear a more loosely tied version for formal daytime

events with daytime full dress in frock coats or with morning coats. It

remains a feature of morning dress for weddings today. The Royal Ascot

race meeting at the Ascot Race course, gave the ascot its name.

In British English the more casual form is referred to as a day cravat to

distinguish it from the highly formal dress cravat. It is made from a thinner

woven silk that is more comfortable when worn against the skin, often with

ornate and colourful printed patterns.

CLIP-ON TIE

The clip-on tie is a bow tie or four-in-hand tie which is permanently tied into

its knot with a dimple just below the knot, which is fixed only to the front of

the shirt collar by a metal clip.

The clip-on tie was invented on December 13, 1928 [1] Many types of

occupations require their personnel to wear clip-on ties for safety or

efficiency reasons. These occupations include police, paramedics, and

engineers.

Other people may wear a clip-on tie in lieu of a standard necktie if they do

not know how to tie one, while others feel it is less constrictive than a

standard necktie. Additionally, ties sized for children are almost always clip-

ons.

Page 31: Apparel Necktie

CRAVAT

The cravat is a neckband, the forerunner of the modern, tailored necktie.

From the end of the 16th century, the term "band" applied to any long-strip

neckcloth that was not a "ruff." The ruff, a starched, pleated white linen

strip, started its fashion career earlier in the 16th century as a neckcloth as a

napkin. A "band" could indicate either a plain, attached shirt collar or a

detachable "falling band" that draped over the doublet collar.

The military styles often had broad, laced edges, while a gentleman's cravat

could be of fine lace.

Stock Tie

A stock-tie , or stock, is a white tie worn around the neck of a competitor

riding in an equestrian event. It is required in fox hunting, dressage, and the

dressage phase of eventing, and is also seen in show jumping. It is always

worn with a pin (usually plain and gold, although fancier pins are also seen),

stuck through the knot or just below the knot.

The stock is traditionally used in the hunt field as a safety measure: in case

of injury, the tie can be used as a temporary bandage for a horse's leg or

sling for a rider's arm. It is also useful in keeping rain or wind out of the

rider's collar.

Off the hunting field, the stock tie was a formal tie worn in the 19th century

by gentlemen. These old stock ties were often black or white, made of

gauze, fine cotton or silk. The stock tie was sometimes starched or otherwise

Page 32: Apparel Necktie

reinforced to be stiff around the neck: with the chin forced up, the wearer

was thought to look more important and formal. Stocks buckled or hooked

up the back and sometimes had bows or ruffles attached to the front.

Page 33: Apparel Necktie

TIE ACCESSORY

Tie bar

A tie bar is a neckwear accessory that clips a tie to the fold of a shirt,

preventing it from swinging and ensuring the tie hangs straight, resulting in

a neat, uniform appearance. Rising to prominence in the 1920s, the tie bar is

typically worn by necktie wearing professionals.

Tie bars are usually made of metal and often have minor decorative patterns.

Some tie bars have a small badge indicating membership to a club or an

affiliation in the same way that ties themselves often have, or some other

commemorative token.

Tie chain

The tie chain is composed of two parts, a durable bar and a chain (typically

of gold or silver). The bar attaches to a button on the shirt and when properly

worn is covered entirely by the tie. The chain is then left to rest across the

necktie, keeping the tie secure. Typically not seen in the business world, the

tie chain appears most frequently at more formal affairs.

Tie pin

A tie pin, a pin that tacks the tie directly to the shirt or to a chain, which slips

through the buttonhole of the shirt. It is also much more subtle as it is much

smaller than a tie clip or tie bar. However, the pin on a tie tack may

eventually damage the tie because the pin must pierce the tie.

Page 34: Apparel Necktie

How To Care For A Necktie

If you have invested money in buying or time in making a nice seven-fold

tie, you want to take of it. You can't simply throw it in the washing machine

like your favorite pair of jeans. There is usually no need to dry clean it as

well since it is worn over your shirt. The thing that destroys a tie is normal

wear and tear. All that is needed is a little effort to not man handle it. If you

have a nice car, do you just shift into neutral, jump out and let it cruise into

the garage? But most of us take the effort to pull into the garage, hit the

breaks, pull the parking break, and then take the key out of the ignition. A

necktie will last longer if you simply untie it correctly and hang it up

afterwards. Silk usually resists wrinkles fairly well, but it can still be

creased.

Reverse Steps When Untying a Knot

A necktie should not be untied just by pulling the small end though it would

unknot buut after wearing it for a while with a tight knot, one will see that

the silk will begin to stretch and have odd creases in it. Eventually it will

start to shred a bit.The proper way to untie the knot is to simply follow the

steps in reverse. Loosen the tie a little first, and then slip the large end

through the knot.

Hang Your Tie

Your necktie is made of fabric just like your other nice clothes. Do you fold

up your suit and tuck it away in a drawer? Doing so for a long time would

leave a fold and possibly an unpleasant crease. The same will happen if you

leave your ties just scrunched away in your sock drawer. Rolling ties are

Page 35: Apparel Necktie

acceptable, but do not let the fabric return to its normal shape with the help

of gravity. In the same way that you hang your suits, hang your ties with a

tie rack. There are fancy motorized tie racks to simple non-slip hangers that

hook into your closet the same way as a normal shirt hanger. Hanging the tie

after it has been worn for a full day lets gravity return the section that is

knotted back to its original shape.

Remove Wrinkles

If there are a few minor wrinkles in a tie or if there is a bend from not

storing it correctly, one can hang it for a while so that it drapes naturally

again. But if one is short on time, he can steam it to relax the fabric making

it hang straight again. An alternative to a steamer is to simply hang it up in a

shower as it will get the necessary steam to loosen it a bit and get to its

original form. Ironing may not be a good alternative because it could

discolor or change the texture of the silk. But if one just have to iron, he can

place a cloth over it and let the heat transfer through so that the iron does not

directly touch the silk.

Neckties Do Not Double As a Handkerchief

The easiest and fastest way to ruin a tie is to stain it. When eating, try not to

spill food all over yourself like a baby. But when leaning forward, your tie

will follow gravity and hang right below your neck. This is a wonderful

opportunity to dip your tie into the soup and impress your date. The

solutions are quite simple. The simplest solution is to tuck the tie into your

shirt. Tie bars are another solution that clasps your tie to your shirt.

Page 36: Apparel Necktie

Remove Stains

If one do happen to by mistake get a stain on the necktie, he can still get rid

of the stain and save his necktie. There are various solutions depending on

the type of stain one gets on his tie:-

Spot clean with vinegar or lemon juice

Use mild detergent below pH 10

Leave talcum powder on stain to absorb grease

Hand wash in a sink by gently swirling the clothes in cool water; never twist

or wring out silk

Be careful when dabbing with water because it could leave a water stain.

Should be steamed off evenly with the surrounding fabric

Page 37: Apparel Necktie

Problems

Opponents of necktie wearing have cited risks associated with the wearing

of neckties as an argument for discontinuing the practice. These risks have

primarily involved entanglement, infection, and vascular constriction.

The risk of entanglement is generally well understood by people working

around machinery or in situations where person-to-person confrontation may

occur (e.g., police and prison personnel, and in certain medical fields). The

answer is generally to avoid wearing ties, or use the clip-on variety which

detach from the wearer when grabbed.

The risk of vascular constriction, in cases where ties are worn with over-

tight collars, has been noted. Studies have shown an increase in intraocular

pressure in these cases which can worsen the condition of people with

already weakened retinas. People with glaucoma should exercise special

care Paramedics performing basic life support remove the tie from a victim

as one of the very first steps when a victim is unconscious or has difficulty

breathing to ensure it does not compromise the airway.

Ties can also be a health risk for persons other than the wearer. Ties worn by

people working in medical professions are known as major vectors in the

transmission of disease within hospitals. Notwithstanding this problem,

doctors and dentists traditionally wear ties to project a professional image.

The risk of cross-infection of patients by doctors wearing ties is being

treated seriously by hospitals. It has been noted that ties are cleaned less

often than most items of clothing and can carry bacteria. In fact, on

Page 38: Apparel Necktie

September 17, 2007, new rules were published for British hospitals to ban

neckties. Doctors routinely lean across patients and ties frequently come into

contact with patients — although this can be countered somewhat by a tie

bar. As a result, bow ties have traditionally been popular with doctors.

Medical professionals can mitigate this problem by changing into a newly

washed tie each day.

Page 39: Apparel Necktie

Conclusion

I think the best way to sum all of this up is with this quote from Chic Simple

written by Michael Solomon, "They are not particularly comfortable.  They

always go out of style (or back in as soon as we have thrown them out). 

And they are not even practical.  Yet the tie remains an essential part of a

man's wardrobe because it unites all the elements of a man's outfit, giving

him instant respectability and, above all, it is the ultimate symbol of

individuality"

Page 40: Apparel Necktie

Marketing Research Survey

Project Name: NECKTIE Product/Category: GARMENTS/APPARELS Date:

Project Description:

Details:

Name:

Class:

Roll No:

College:

Page 41: Apparel Necktie

Questions:ID Question Selection Response/Comments

1Do you wear a neck tie?

1. Yes2. No

2What brands of necktie do you wear / Know About?

3Do you know how to tie a knot?

1. Yes2. No

4How Many neckties do you have?

1 – 0-32 – 4-73 – 8 and above

5How often do you buy a necktie?

1 – 0-1 month2 – 1-3 months3 – 3 and above

6

How important is that the necktie you purchase has a brand name?

1 – Not Important2 – Neutral3 – Important4 – Very Important

7

Please rate the importance of each feature from 1 to 4:

QualityCostBrandDesign

1 – Least Important2 – Neutral3 – Important4 – Most Important

1. 2. 3. 4.

8

Do you buy only a particular brand of necktie or u ready to switch to another brand?

9Where do you purchase a necktie from?

Page 42: Apparel Necktie

10Why do you wear a necktie?

1 – Discipline2 – Fashion3 – Status4 – Compulsion5 – Just

11Do you think necktie should be compulsory in an office?

1. Yes2. No

12Have you purchased a necktie online?

1. Yes2. No

13Do you think necktie is a good gift?

1. Yes2. No

14Can u associate brand name “HAWK” with a necktie?

1. Yes2. No

15

What is the price range within which you normally purchase a necktie?

1. 100-10002. 1000-30003. 3000 and above

Page 43: Apparel Necktie
Page 44: Apparel Necktie
Page 45: Apparel Necktie
Page 46: Apparel Necktie
Page 47: Apparel Necktie
Page 48: Apparel Necktie
Page 49: Apparel Necktie
Page 50: Apparel Necktie
Page 51: Apparel Necktie
Page 52: Apparel Necktie
Page 53: Apparel Necktie
Page 54: Apparel Necktie
Page 55: Apparel Necktie
Page 56: Apparel Necktie
Page 57: Apparel Necktie
Page 58: Apparel Necktie

Bibliography

http://en.wikipedia.org/wiki/Necktie

http://www.expresstextile.com/20050815/regulars02.shtml

(http://www.fibre2fashion.com/industry-article/10/925/indian-textile-and-

apparels1.asp )

http://www.textiletreasure.com

http://www.fibre2fashion.com/industry-article/business-management-

articles-reports/the-evolution-of-neckties/the-evolution-of-neckties1.asp

http://www.fibre2fashion.com/industry-article/10/925/indian-textile-and-

apparels1.asp

http://www.necktie.com.sg/abtties/index.htm

www.Zodiaconline.com

The 85 Ways to Tie a Tie (ISBN 1-84115-249-8) is a book by Thomas Fink

and Yong Mao

http://www.fibre2fashion.com/face2face/zodiac-clothing/ay-noorani-

interview.asp

http://en.wikipedia.org/wiki/Tie_pin

Page 59: Apparel Necktie

"http://en.wikipedia.org/wiki/Stock_tie

MR Magazine and the Neckwear Association of America's 1992 Handbook.

http://www.enotes.com/how-products-encyclopedia/necktie