Impress customers and stay ahead of evolving fashion trends

Boost customer loyalty and satisfaction in your Apparel and Footwear retail business and prepare for store and online growth with the Openbravo Commerce Suite. Our multichannel solution allows you to deliver optimal customer service and a trend-setting shopping experience. Boost real-time inventory visibility and lower time-to-market when launching new collections or promotions to help you stay ahead of fast-moving fashion trends.

Openbravo Commerce Suite offers you the flexibility to roll-out a new store solution that enables your physical stores to focus on service and shopping experience, or an all-in-one Retail ERP for managing your entire business from the front checkout counter to the back office.

Apparel and Footwear

Retail

Apparel and Footwear

The Apparel and Footwear market's volatility, driven by macroeconomic developments as well as consumer and channel trends, remains the biggest challenge for businesses. The competitive situation has increased, demanding that retailers step up their game in terms of speed and consumer experience, while battling increasing margin pressure due to the increased price of raw materials for cloth production and rising labor costs.

The volume sales of Apparel and Footwear continues to be sustained by consistently strong demand for new designs and the latest fashions. In this situation, retailers are forced to introduce new products more frequently, which is forcing them to improve supply chain efficiency, while establishing and maintaining sustainable and ethical sources of supply.

To stand out from the crowd, differentiation is the biggest challenge that Apparel and Footwear retailers are constantly facing. Differentiation can come in the form of the product, or in the customer experience. To achieve this, retail winners are embracing continuous innovation that does not just include supply chain and in-store technology but the customer service they offer and most importantly the fashion product itself.

Today, many retailers still treat each channel separately, and have separate inventories for each channel. This leads to inventory imbalance across channels, which is costly. Servicing all channels is essential to satisfy consumer demands. As a result, inventory lifecycles are shorter and fulfilment is incredibly complex. The fashion and apparel sector is the biggest online sector and will continue to grow, with e-commerce and m-commerce already accounting for a significant proportion of overall retail sales and it is growing fast, resulting in a significant impact on the role of the retail store. In fact extensive data gathered from online can be used in-store to provide an increasingly personalized experience to consumers. Brands that have established omnichannel capabilities and have begun to transform their stores to showcase the brand and product are set to benefit.

Industry Background

Retail

Gain real-time inventory visibilityMost fashion fads are seasonal, can be unpredictable, and tend to have a short lifespan. Many retailers try to empty their store inventory quickly with effective price setting and still meet the profit margin. Discounted prices are given after the seasonal fashion trend slowly declines and when most people are no longer interested in buying them. In order to avoid excessive markdowns while minimizing stock-out situations, retailers need a solid real-time inventory visibility across all locations to manage the fast changing seasonal trends, to rapidly identify those poorly performing categories as well as to provide detailed information about inventory availability to all channels.

Optimize pricing and promotional efficiencyIn an environment of aggressive discounting, Apparel and Footwear retailers have to figure out how to survive in this volatile climate. Optimizing pricing and promotions efficiency becomes then a key goal. Due to increasing competition and considering the seasonality of products, it is important to reach customers as early as possible, which requires to lower time-to-market when introducing price changes and new promotions.

Ship new collections faster for higher speed and immediacy As a result of consumers’ insatiable appetite for new apparel and footwear products, retailers must increase their capacity to introduce new

products or ship new collections faster and more frequently. This is forcing retailers to bolster their merchandise and supply chain management capabilities in order to achieve higher speed and immediacy.

Deliver a seamless shopping experienceRetailers that wish to distinguish their customer experience should take into consideration the omnichannel approach. Companies can no longer focus on a single channel: they have to define a consistent strategy for all retail channels and deliver a seamless shopping experience across all of them.

Boost customer loyalty and satisfaction For Apparel and Footwear retailers interested in providing a personalized shopping experience, an in-depth knowledge of their customers is a must. Retailers must transform their stores into true experience destinations and enable a relationship with knowledgeable store staff that provide the highest level of personalized service.

Support aggressive new stores openings planDue to growing competition retailers are forced to expand rapidly, even internationally, requiring them to acquire greater agility when opening new stores and with lower costs.

Key Challenges for Apparel and Footwear Retailers

Apparel and Footwear

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Openbravo Unique Differentiators

Greater POS MobilityEnjoy 100% POS functionality on mobile terminals.

Greater Hardware SavingsGain the ability to use your existing POS hardware.

Greater FlexibilityAdapt easier for faster innovation and differentiation either On-premise or in the Cloud.

Faster New Store OpeningsGo live with your new store in less than one business day.

Faster New Associates TrainingTrain your new store associates in minutes.

Faster Pricing and Promotion UpdatesUpdate prices and promotions to all your stores in minutes.

Apparel and Footwear

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Openbravo delivers a modern multichannel retail business solution that helps Apparel and Footwear retailers to address today’s challenges while providing full confidence to support their fast changing future needs.

Key Benefits for Apparel and Footwear Retailers

Apparel and Footwear

Retail

Centralized real-time inventory visibilityOpenbravo provides Apparel and Footwear retailers with a comprehensive set of features specially designed to gain accurate control and visibility of inventory across locations, for retailers that want to ensure proper executional performance and deliver enhanced customer service regardless of the channel.

■ Centralized real-time tracking of goods movements, inventory status and quantities across all channels and locations, either physical stores, headquarters or distribution centers.

■ Set up of different warehouse rules and easy management of goods transfers, picking and packing activities and reservations.

■ Available mobile warehouse functionality for inventory count, goods movements and picking lists for a more convenient and accurate capture of data.

■ Capacity to integrate RFID in sales and inventory processes for faster data capture and accuracy.

Agile assortments, products and promotions managementOpenbravo makes it easy for Apparel and Footwear retailers to manage assortments, products and promotions that can be easily created and rapidly made available to all channels.

■ Support the creation of your different products, from clothing to footwear and accessories, with an unlimited number of product categories that can be organized and browsed in a hierarchical mode.

■ Manage single products or variants based on an unlimited number of product characteristics like color, size, collection, season, fabric or others, and assign them easily to your different price lists and assortments.

■ Create packs combining different products that can be sold at a fixed price for personal use or given as a gift.

■ Define an unlimited number of prices and highly targeted promotions with discount application rules based on the combination of multiple criteria such as stores, customers or customer categories, products or product categories, and leverage a long list of supported discount types like Buy N Get M, Buy as a Gift, Discount by line or by Total Amount amongst others.

■ Lower time-to-market by making your product, pricing and promotion changes available in all your stores and terminals in minutes.

Apparel and Footwear

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Superb in-store shopping experienceOpenbravo helps Apparel and Footwear retailers to empower their store associates to deliver a great in-store shopping experience that results in higher customer loyalty.

■ Create and identify your customers at the POS, apply special pricing and automatic membership discounts to them and assist them everywhere in the store, either on the store floor, fitting rooms or behind the counter.

■ Increase customer satisfaction, as well as up-selling and cross-selling possibilities by informing customers about applicable promotions, complementary products or services as well as available units in other locations when you are running out of stock in your store.

■ Suggest the right product based on customer personal preferences with a powerful search functionality that uses available product attributes.

■ Create layaways to sell items you don’t have, record deposits and release completed layaways.■ Provide payment convenience with a variety of methods such as cash, credit card, gift cards

and gift vouchers, store coupons, credit sales or multicurrency payments.■ Reward your customers with integrated loyalty programs. ■ Manage different services such as store appointments, alterations or others.

Retail

Apparel and Footwear

Simplified multi-store managementOpenbravo makes it easy for Apparel and Footwear retailers with multiple locations to keep their stores network running smoothly and cohesively, no matter if they run a few or hundreds of stores.

■ Model your entire network with the creation of store groups and individual stores that can be created in minutes by using another as a template, and adjust store settings for local or international locations including currency, language, number and time formats, ticket templates, price list or assortment.

■ Manage all your master data from a single repository, including products, prices, promotions or taxes that can be updated in all your stores and terminals in minutes, and without the traditional complexity of file transfers between locations.

■ Improve operational execution and fraud control with supporting features such as opening and closing stores and terminals or managers’ approvals for selected actions or events, such as deleting a ticket or line, manage returns or registering cash count differences during an initial or a closing count.

■ Gain real-time visibility into sales and inventory across all locations and analyze them in detail with available advanced reporting capabilities.

■ Simplify store IT management and reduce store IT costs thanks to a full web and mobile enabled architecture.

Omnichannel readinessOpenbravo provides Apparel and Footwear retailers with the key building blocks that are mandatory to progress with any omnichannel strategy today. Combined with the flexibility of the platform, retailers get peace of mind they are adopting a solution that is able to support today’s needs as well as the fast-changing omnichannel customer expectations of the future.

■ Ensure product data quality and consistency across all assisted and non-assisted sales channels with centralized management of all your products, prices and promotions.

■ Provide accurate inventory information regardless of the channel and gain single view of customer activity across channels.

■ Integrate seamlessly with the e-commerce platform of your choice or leverage existing connectors with solutions like Magento or Prestashop in combination with available process automation and orchestration features to support distributed order management.

■ Prepare your stores towards becoming real multichannel hubs and benefit from new opportunities like store fulfilment.

Apparel and Footwear

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Future-proof retail business management solutionOpenbravo provides Apparel and Footwear retailers with a flexible solution which is able to prepare them for the future whatever changes are required.

■ Built-in multi-currency, multi-tax, multi-language and multi-accounting features to support your international growth.

■ Scale easily with new stores, products or users.■ Gain endless flexibility to introduce future innovations and support your most specific business

requirements.■ Scale from a store solution to an all-in-one Retail ERP for managing the entire business or subsidiaries

in your selected territories, with extensive support for the customer, supply chain, financials and accounting management.

Embedded analytics and reportingOpenbravo provides Apparel and Footwear retailers with a complete set of reporting and business intelligence tools that allow them to improve decision making and react faster to customer behavior changes.

■ Leverage available analytical reports, including store productivity, cash up or discounts analysis amongst others.

■ Allow your managers to create ad-hoc new reports for improved analysis and decision making.■ Allow your store managers to track key store indicators such as Best Selling Products or Best Selling

Product Categories amongst others that can be easily accessed from their personal workspace.■ React faster to events requiring immediate attention with a flexible alert system that informs your

users through the user interface or by email.

Apparel and Footwear

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By adopting Openbravo, Apparel and Footwear retailers will gain access to a flexible technology platform providing the core set of technologies that allows Openbravo to be extended to fit your business needs or to develop completely new differentiating and innovative enterprise solutions.

Do more, faster and with lower risks with a truly modular architectureOpenbravo’s modularity enables retailers to become more agile and experiment with lower risks, a key capacity in today’s fast-changing retail industry where it may be necessary first to validate new innovations in a more controlled environment before going global.

■ Modularity provides the ability to adapt faster and with a higher granularity level. An extension module is a piece of additional functionality that can be deployed optionally and independently on top of the Openbravo solution.

■ Modularity enables gradual production deployment, which allows to reduce risks and increase time-to-value.

■ And since it decouples core functionality from extensions, it makes update and upgrade processes smoother.

Integrate and Connect Everything, FasterOpenbravo provides a highly interoperable platform that makes it easier to integrate with all your channels, solutions and technologies.

■ Protect prior IT investments with a solution that is very easy to integrate with your legacy systems.■ Leverage existing connectors (with Magento, Prestashop, SugarCRM and others) or build completely

new modules for robust and secure integrations.■ Lower time-to-market when integrating future new channels, solutions or technologies.

Scale securely and achieve higher business agility with Mobility and CloudOpenbravo provides a highly scalable architecture that allows retailers to grow with confidence as their business requirements evolve, while helping them to get all the benefits from mobile and cloud technologies.

■ Architecture designed for high performance on big load environments, with a distributed architecture for unlimited scaling.

■ Openbravo Cloud deployment option for maximum flexibility.■ Mobile-enabled architecture for building responsive web mobile applications that enable your

mobile-first strategy.

A Future-proof Technology Platform

Apparel and Footwear

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About Openbravo

Openbravo is a world leader in the commercial open source software space helping midsize and large specialty retailers around the globe successfully manage continuous business change and innovation in today’s fast changing retail industry. Openbravo offers the Openbravo Commerce Suite, a multichannel retail business solution that allows specialty retailers to manage their entire business and transform their physical store channel to deliver great shopping experiences, while enabling more focus on business differentiation thanks to a highly flexible and extendible commerce technology platform, which is mobile-enabled and cloud-ready.

Openbravo has offices in France, India, Mexico and Spain and distributes its software solutions through a global network of Authorized Partners.

www.openbravo.com