Condential l Property of App Annie l Do Not Disclose l App Annie 2015

AID 2015219@

Business Development Manager

Confidential l Property of App Annie l Do Not Disclose l App Annie 2015

Confidential l Property of App Annie l Do Not Disclose l App Annie 2015

App Annie

VC9400

290+

290

9400VC9400

1010

2

Confidential l Property of App Annie l Do Not Disclose l App Annie 2015

Confidential l Property of App Annie l Do Not Disclose l App Annie 2015

290+

290

9400VC9400

1010

3

MAU

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

App Annie

10090%App Annie

4

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

DL70

Analytics()

640

Store Stats()

Advertising ()

DL109

Intelligence()

App Annie

5

1. 2. 3. 4. App Annie Index 5. 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

20143DLGoogle Play iOS App Store60 iOS20143Google Play60

iOS App StoreGoogle PlayDL

7

1. 2. 3. 4. App Annie Index 5. 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

DL201412

iOS App StoreDL45 DL3

9

Top Countries

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

201412

Google Play70 10 105

10

Top Countries

N/A

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

iOSGoogle Play201412

11

?

iOS App StoreGoogle Play iOSAndroid

iOS App StoreGoogle Play iOS App StoreGoogle Play

201412iOSGoogle PlayDL2

iOS Google PlayDL

1. 2. 3. 4. App Annie Index 5. 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

iOS App Store

13

SNSDL

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

Google Play

14

Naruto

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

iOSGoogle Play201412

15

201312201412iOSGoogle Play

iOSGoogle PlayDL

iOSDL

Google Play

DL Google Play

Naruto

Google Play

1. 2. 3. 4. App Annie Index 5. 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

201412

17

Dubsmash DL10Snapchat

LINE 312LINE AppleiOS

DL

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

201412

18

Candy Crush Soda Saga DL My Talking Angela iOS App Store Google PlayDL4

1. 2. 3. 4. App Annie Index 5. 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

Google PlayDLiOS

20

Google Play

iOS App Store

iOS Google Play

200

150

100

50

0

2013 2014

Google Play 2014DLiOS60

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

iOS

21

iOS Google Play

Google Play

iOS App Store

200

150

100

50

0

2013 2014

iOS 2014 Google Play 70

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

2014 2015BRIC

22

iOSGoogle Play

200

150

100

50

0

0 50 100 150

2013 2014

BRIC

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

TencentWeChat20141146800

23

*10iOS & Google Play)

* iOS Google PlayApp Annie1020132014iOSGoogle PlayDL

Google Play

iOS App Store

200

150

100

50

0

250

2013 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

24

*10 (iOS & Google Play)

*App Annie1020132014iOSGoogle PlayDL

DL

Google Play

iOS App Store

200

150

100

50

0

250

2013 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

25

*10 (iOS & Google Play

DL

*TV10App Annie1020132014iOSGoogle PlayDL

Google Play

iOS App Store

200

150

100

50

0

250

2013 2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

26

IP

(IP)*10 2014 (iOS & Google Play)

**App Annie **Angry Birds

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

27

iOS App Store2014

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

1

28

*10 (2014iOS&Google Play )

Flappy Bird2014

*App Annie

Condential l Property of App Annie l Do Not Disclose l App Annie 2015

2014

29

20143 (iOS & Google Play)

*App Annie

1QQ Music Palco MP39

Thank you!www.appannie.comhttps://twitter.com/appanniejapan