App Circus Developers Economic 2012
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![Page 1: App Circus Developers Economic 2012](https://reader036.fdocuments.net/reader036/viewer/2022082804/54908586b479590d2b8b53ac/html5/thumbnails/1.jpg)
Andres L. Martinez [email protected]
@davilagrau
Developers Economic 2012
www.developereconomics.com
![Page 2: App Circus Developers Economic 2012](https://reader036.fdocuments.net/reader036/viewer/2022082804/54908586b479590d2b8b53ac/html5/thumbnails/2.jpg)
Ecosystem
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FacebookiOS
Mobile Web*BlackBerry
BREWBADA
Windows Phone**
DevicesPlatformsTables
ConsolesTV
Mobile Web*:• Pros: Web Developers• Contras: Fragmentation /
Performance / Markets
Windows Phone*:• ???
Android
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Why?• User reach +++
(devices base)• Low cost ++• Potential revenue +
???????????????
![Page 5: App Circus Developers Economic 2012](https://reader036.fdocuments.net/reader036/viewer/2022082804/54908586b479590d2b8b53ac/html5/thumbnails/5.jpg)
Costs / Revenues
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Who get money?Nobody (almost)
• The most profitable platforms:
- Blackberry ?????- iOS- Android
• And the most expensive?
- iOS (3mm)But… What do costs mean?25% UI10% Mk
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Customers
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Where are they?Apps Stores
• How can we find them?
You can’t. They will find you or… perhaps in Facebook?
• How can we engage and target them?
You can’t….
• What is the best business model?
Nobody knows.
And our customers don’t tell anything
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Channels
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Who’s selling?Who’s buying
• Demand: - USA (41%) - EU (31%) - ASIA (25%)
LOCALIZATION: NOEnglish is enough
Import/Export:• EU / LATAM -> EU• EU -> 0• LATAM <- 0
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Branding
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means
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Apple
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Case StudyGoogle App Engine + BlueVia
https://github.com/almo