Company OverviewAn enterprise class business intelligence platform delivering real time analytics and complete monetization solution for games and apps

Analytics is Evolving

Analytics 1.0 was about viewing data and figuring out what happened….

.. and then revising the app and see if what you did retained users and made money.

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Analytics 2.0 is about providing actionable data from a number of sources…

…and engaging users automatically and letting the platform do the work!

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We Do More Than Just Collect Data

Collect hundreds of data sources automatically all in one platform

Flurry, iTunes, Google Play, Twitter, Facebook, YouTube, Chartboost, HasOffers, Mixpanel, Site Catalyst, Oracle and many more No need to pull data from multiple dashboards saves time and money

Unlimited push notifications to drive user retention and engagement

Schedule individualized notifications based on behavior

Localized messages in any language

Use push to drive organic user installs and purchases for free

A complete monetization solution for games and apps.

120+ ad demand partners and networks

85% revenue share is highest in industry

One SDK

Track user LTV by ad channel

Enterprise level business intelligence.

Streaming live data shows all metrics in real time

No waiting for processing like some other providers

Unlimited custom events

Apmetrix Cloud

We Automate and Simplify Collecting Big Data

Mobile App(iOS, Android)

Alerts, Automated Reporting

Example Reports

• Easy to Use Dashboard

• Executive Summaries

• Retention and Sessions

• App Store Revenues

• Social Media vs. Revenues

• Revenues vs. Levels Comp

Example Reports

• User and Device Demographics

• Virtual Economy Flow

• User Acq. Campaigns By Vendor• Display Ad Revenues By Vendor

• In-app purchases and conversions

• Unlimited Custom Events

Automated Messaging & Rewards

This weekend only buy BattleBots for 50% Off!

BattleBots

GOAL: Show a list of all the users who have reached level 5, spent no money and are about to drop off forever

ACTION: Automatically send a message inviting them back to play and re-engage with the app

Users receive relevant messages due to analytics proactively monitoring

Send offers to buy as part of notification messages delivering organic installs at no extra cost

MessageSent

MessageReceived!

Segmentation and Funnels

Send customized push notifications immediately or on a set schedule

Real-time funneltool allows for the ability to drill down and easily define user segments such as minnows, dolphins, whales etc...

Message all current users or just new users when they exhibit this specific behavior.

Installation is Easy

What used to take 5 hours can now be done in5 minutes.

Basic integration is 1 line of code.

90%telemetry achieved immediately

Ad Exchange

Typical Ad Network Model

Publisher/Developer

Demand Side

Platforms

Ad Network

Game/app provides inventory to ad networks

Advertisers /Trading Desks

Ad network tries to match inventory with advertiser...

Publishers net 50%-70%

(25-40%)

• Networks need to maintain lots of partnerships.• The more networks, the longer it takes to serve ads• Difficult to get the best price. Networks have to guess which

one is best.• Lack of transparency to publisher. Little or no control over

ad quality.• Lots of commissions unnecessarily paid.

More Ad Networks

…if it can’t then it offers it up to other networks and affiliates, cutting a deal

Ad Exchange Model

Publisher/Developer

Demand Side

Platform

Ad Networks Publishers net 85%

Game/app notifies exchange that ad unit is available for bidding

Advertisers /Trading Desks

All advertisers and networks receive data about user/app and bid in real time

Winning bid notifies network and sends content to app. in ~3/100th of a sec.

Apmetrix Ad Exchange

Super auction w/ 120+ advertisers, networks and demand partners all bidding in real time

Only one SDK is required for all advertising and demand partners

Publishers receive significantly higher eCPM’s due to many demand partners bidding on inventory

We are the only exchange that offers this (other networks pay 50%-70%)

RTB AD EXCHANGE

85% PAYOUT

ONE SDK

HIGHER eCPM’S

Apmetrix Ad Exchange

All supported including video, interstitial, full screen and thumbnail banners.

Full control over all ad partners (manual or automatic optimization) using slide controls

Full transparency, which ad networks deliver the best results

All major ones supported; iOS, Android, WP7, Corona, Unity, Blackberry, J2ME, Symbian

AD FORMATS

PLATFORMS

HYBRID MEDIATION

IMMEDIATE RESULTS

Effective User Acquisition

Marketing managers can target specific types of users effectively by choosing from over 130 categories of games and apps as well as geo loc, zip codes, countries and platforms. Upload creative ads in many formats.

No wasted money spent on low converting traffic. Ads are only served when the profile is matched with bid. AdTruth Certified

Full transparency on which ad networks deliver the best user traffic to game/app, get data in seconds, not hours or days. Shut off bad traffic.

TARGET SPECIFIC MOBILE USERS

PAY ONLY WHEN THERE’S A MATCH

IMMEDIATE RESULTS

Lots of inventory available. Serving over 20 billion ad requests

each month

A Few Ad Agency & Demand Partners

120+ AD PARTNERS

New agencies and networks are being added as RTB is the next generation in mobile ad monetization

Pricing

FLEXIBLE PRICING MODELOur success is tied to our clients, pricing auto adjusts every 30 days

NO CONTRACTS

No quarterly or annual agreements unless we provide tools for FREE

Pricing is based on total no. of unique users, NOT per event as this adds up fast and discourages data collection

BASED ON UNIQUE USERS

How we Stack Up

FEATURESCollect basic analytics and custom eventsShow real time ARPU and key metrics

Collect data from any third party source

Unlimited push notifications and scheduling of messages with reportingSocial collaboration module for sharing reports across studios and users

iOS and Android native apps to view real time data

Custom Excel add-in to seamlessly download and upload data

Avg. Monthly Cost for 500k Users

$0 $7,500

$5,000

$999

Fully customizable interface and dashboard for unlimited report variationsIntegrated Advertising RTB Exch - 20 partners RTB Exch – 126 partners

Number of Languages Supported 1 1 1 8

Summary

CROSS PLATFORM

Automatically collects data from anywhere, fully customizable, no programming required

CUSTOM FUNNELS

Easily segment users based on their behavior, create custom segments and query’s

PUSH NOTIFICATIONSBuilt-in unlimited messaging, engage user segments (current and future) automatically.

AD EXCHANGE

Fully integrated, RTB exchange, access to 120+ networks with one SDK, keep 85% of all revenue, robust user acquisition targeting

FAIR BUSINESS MODELWe are only successful when publishers are, significantly less expensive than other high end analytics solutions

How Can We Help?

VIEW PLATFORM

View the live platform demo anytime at apmetrix.com

Schedule a demo with one of our client support engineers at support@apmetrix.com

SCHEDULE A DEMO

SIGNUP FOR FREE

No charge for basic account for companies with under 100k monthly unique users