ERLN/WLA 2012 WLA Security Summit Nashville, Tennessee March 23, 2012 1.
[APLA/WLA] The truth about content marketing for business
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Transcript of [APLA/WLA] The truth about content marketing for business
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The Truth About Content Marketing
for Business
Adam Franklin@Franklin_Adam
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Show of handsLevel 1 - 10?
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4
You?
@Franklin_Adam@Franklin_Adam
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Tweet Tweet!
@Franklin_Adam
Tweet Tweet@Franklin_Adam
@Bluewire_Media
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1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation
Your fears or objec.ons?
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Monitor
z
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Relax…
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Tweet Tweet!
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Tweet Tweet!
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Usefulcontent
Buy Now
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@Franklin_AdamGoogle
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Google#Be>erBizSummit@Franklin_Adam
SEO
1. Content2. Authority
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What your audience wants@Franklin_Adam KeywordTool.io
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Ques.ons@Franklin_Adam
• how are lottery jackpots paid out?• how are lottery jackpots determined?• can you claim lottery jackpot anonymously?• how does lottery jackpot work?• how does lottery jackpot increase?• how does $5 jackpot lottery work?• has anyone won lottery jackpot online ?• has anyone won lottery jackpot twice?
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Google#Be>erBizSummitKeywordTool.ioKeywords
lottery jackpot australialottery jackpot winnerslottery jackpot tonight lottery jackpot analysis lottery jackpot recordslottery jackpot amounts lottery jackpot odds lottery jackpot winner stories
@Franklin_Adam
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Invest
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Uncover your gold
Flagship content@Franklin_Adam
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Know buyers, solve problems@Franklin_Adam
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Email Marke7ng
$1 spent $41 return
Email marke.ng@Franklin_Adam
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Email is best. Remember 1995?
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Oh dear...
Reminders for big jackpots
Promo7ons
Winning experiences
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@Franklin_Adam@Franklin_Adam
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Web Strategy@Franklin_Adam
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“Train hard, win easy”
Sean Bowes