APLA Tatts Lotteries - The Truth About Social Media
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The Truth About Social Media! •Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube •Social Media Strategy •Q&A Adam Franklin, Marketing Manager
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Adam Franklin from Bluewire Media, presents and discusses the truth about social media at the APLA Tatts Lotteries event held in Sydney, Australia.
Transcript of APLA Tatts Lotteries - The Truth About Social Media
The Truth About
Social Media!
•Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube•Social Media Strategy•Q&A
Adam Franklin, Marketing Manager
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Who’s next?
You?
44
Tweet Tweet!
@Franklin_Adam
@Bluewire_Media
Tweet tweet!
Show of hands
show of hands?
Weiner-gate
Tools
Don’t have time?
No time?
Monitor
Relax…
Just like real life!
500 followers
Delegate tweets
Speaker Retweets
Win
Results: 40x
2424Bloggin
g
25
Blogging Attracts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
2626Remarkable
content
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Done the work
Email Marketing
$1 spent$41 return
Email is best. Remember 1995?
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Channel Views: 192,351,121
700%
Results?
Social Strategy - Beginner
1. Set up pages
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing4. Watch and listen
Social Strategy - BeginnerSocial Strategy - Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing4. Watch and listen
Social Strategy - Intermediate
4040Nurture with content
75% information
23% compare
2% ready to take action
4141Universe
4242Web Strategy System
4343Measure & Improve
What would you do?
4848
4949
“Train hard, win
easy”Sean Bowes
Thank you.
Connect
If you’d like a hand with your social media, please get in touch!
[email protected]@Franklin_Adam
1300 258 394
www.bluewiremedia.com.au/lotto
