Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps

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Apigee Insights provides GRASP-powered big data predictive analytics that increases marketing effectiveness and customer satisfaction with API-driven adaptive apps that anticipate, learn, and adapt to deliver contextual, individualized interactions

With adaptive apps built using Insights, enterprises can precisely target each

customer, offer them individualized recommendations, and proactively serve their

needs on any channel. By anticipating and adapting to each customer, adaptive apps

always deliver fresh, relevant experiences that delight customers and accelerate

business growth.

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The Digital Value Chain

Realize tangible business results

Leading enterprises in healthcare, telecom, retail,

and other verticals have realized significant benefits

with Insights.

� 50% reduction in customer churn (healthcare payer)

� 100% increase in revenue and profit with individualized

recommendations (shopping site)

� 20% increase in profit with individualized email offers

(online services company)

The Need for Adaptive Apps

The shift to digital has greatly expanded the number

of channels used by customers. This unprecedented

growth in digital interactions from connected customers

is fueling the rise of big data. Customers experience a

journey comprised of a sequence of interactions that span

channels and devices, and expect every interaction to be

easy, relevant, tailored to their needs, and available on the

device closest at hand.

Unfortunately, traditional approaches - treating customers

and interactions in isolation, targeting a few large

segments, relying on siloed analytics – simply aren’t

sufficient to meet increasing customer expectations.

Instead, enterprises need to understand each customer’s

journey, capture real-time intent and context such as

weather or location, and anticipate their likely future

actions. Only then can enterprises deliver contextual,

individualized experiences that delight customers and

accelerate profitable growth.

Product Details

Insights enables enterprises to find hidden patterns in

customer behavior, anticipate each customer’s likely next

action, and make every interaction count with GRASP

(Graph and Sequence Processing), Predictive Customer

Journey Analytics, and Adaptive Interactions.

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Segmentation& Profilling

User Real TimeScores

RESTfulAPIs

Adaptive Interactions

Time-sequencedGraph Database

Data Management Data Loaders

Customer JourneyAnalytics

Unstructured DataProcessor

PredictiveModeling

Predictive Customer Journey Analytics

Developer

API Team

Data ScientistApps

Hadoop

GRASP (Graph and Sequence Processing)

AP

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Apigee Insights enables contextual, individualized interactions

Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps

GRASP enables you to find hidden patterns in customer

behavior with unique time-sequenced graph analysis.

Data Loaders load data from Hadoop based data lakes,

Apigee Edge, Amazon S3, and data warehouses into

GRASP. Data Management simplifies the understanding,

transformation, and management of data to be analyzed

by GRASP. The Time-sequenced Graph Database analyzes

entity and event data typical of digital interactions and

finds hidden signals.

Predictive Customer Journey Analytics

enables you to anticipate each customer’s likely next

action by analyzing all interactions along the customer

journey and include the current context such as location,

weather, or time of day. Customer Journey Analytics

enables data analysts to visualize the customer journeys

modeled in GRASP, discover and profile common

interaction paths, and optimize the journey. Predictive

Modeling anticipates each customer’s needs by enabling

data scientists to build predictive models on GRASP

using the R programming language. The Unstructured

Data Processor further improves prediction accuracy by

extracting signals hidden in text interactions.

Adaptive Interactions enables you to realize value

from data by solving the last mile problem of integrating

predictive analytics into apps. With Adaptive Interactions,

you can make every interaction count by adapting the

behavior of apps in real time. Segmentation and Profiling

improves targeting effectiveness by creating and profiling

predictive segments, and integrating them into marketing

campaigns. Real-time Scores lay the foundation to provide

scalable, real time access to individualized and contextual

predictive scores. RESTful APIs empower developers to

use predictive insights to adapt the behavior of apps.

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Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps

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GRASP (Graph and Sequence Processing)

Feature Benefit

Time-sequenced Graph Database

Path Analysis Efficiently aggregate information along customer journey paths

Profile Cross Tabulation Efficiently aggregate information across GRASP

Graph Query Language Simplify analysis of customer events

Data Management

Data Import Import data into GRASP using either a visual interface or command line

Data Browser Understand the imported data, and view statistics about each imported dataset

Path Views Merge different data sets to enable analysis

Transformations Transform data prior to analysis

Administration View status of various jobs submitted

Data Loaders

Edge Connector Load API data from Apigee Edge into GRASP

Hadoop Connector Load data from Hadoop based data lakes into GRASP

Amazon S3 Connector Load data from Amazon S3 into GRASP

Data Warehouse Connector Load data from data warehouses into GRASP

Apigee Insights: Key Features

Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps

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Predictive Customer Journey Analytics

Feature Benefit

Customer Journey Analytics

Journey Visualization Visualize and traverse multiple customer journeys, roll forward or backward

Journey Query Query multiple customer journeys

Journey Profiling Understand customer distribution along one or more attributes

Unstructured Data Processor

Keyword Extraction Extract relevant keywords from text

Sentiment Analysis Determine customer sentiment

Predictive Modeling

R SDK Enable data scientists to build predictive models using R

Event and Profile Based Models

Predict likelihood of future actions based on customer events and profiles

Profile based models Predict likelihood of future actions based on customer profiles

Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps

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Adaptive Interactions

Feature Benefit

Segmentation and Profiling

Segment Creation – Attribute based

Create segments using descriptive, behavioral, and predictive attributes

Segment Creation – Journey based

Create segments based on a customer journey

Segment Profiling Understand customer distribution by one or more attributes

Segment Export Integrate segments into external campaigns

Scheduling Manage the frequency and timing of populating a segment

Real Time Scores

Individual Scores Scalable, real time access to predictive scores per user independent of context

Contextual Scores Scalable, real time access to predictive scores per user and context

Scores Adjustment Refine scores based on recent events

RESTful APIs

Segments API Access list of customers matching predictive segment definition

Query API Retrieve paths in the customer journey

Scores API Return predictive scores in real time to adapt app behavior

Data Science Services

Insights is complemented by data science services.

Apigee data scientists, experienced in the world of

predictive analytics, Big Data, and APIs, can help your

internal efforts and accelerate your strategy from planning

to predictive insights to results.

Licensing and Deployment

Insights is available for both cloud and on-premises

deployments and is licensed in a 3 node configuration.

Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps