API Updates for v201402

API Update RundownWhat’s New, What’s Changed, What’s Gone in V201402?

Mark Bowyer, Google, Inc.

Agenda

● New Features

● What’s Changed

● Out of Beta

● Deprecated

● Other Changes


● OAuth2.0 Only!

○ ClientLogin Is No More.

○ Do you have a clear MCC structure?

○ Do you need to build a key store?

○ We have the resources to help you

What’s New in V201402?


● Shopping Campaigns

○ Management now fully supported in the API■ Build ProductPartition trees■ Configure ProductDimensions■ Set ProductBiddingCategory

○ Reporting extended■ Product Partition report■ Shopping Performance report

What’s New in V201402


● Search Network with Display Select

○ Now fully supported in the API

○ Replacing hybrid Search & Display Networks

○ Need to set advertisingChannelType in campaigns: SEARCH, DISPLAY or SHOPPING

○ And set displaySelect to true



● New AdExtensions

○ Review - Upload text and URLs of quotable reviews

○ Application - Click To Install on matching devices

○ Location - Alongside the old Extension, you can now use Feeds of Google+ Pages and Maps data directly



● New Report types○ Bid Goal Performance○ Paid and Organic Query○ Shopping Performance○ Product Partition

● New Report Fields○ Search Funnel○ Google Analytics○ Call Metrics



● New Bidding Strategy○ Target ROAS (Return On Ad Spend)

● The App Promotion Image Ad template○ Available for mobile app developers

● New targeting options○ The API now allows you to target by

Places of Interest, Demographic Locations and Similar Audiences.



● Network Targets○ specify IP addresses and networks to exclude from serving

ads.● AWQL across all Services

○ The AdWords Query Language is now fully supported by every Service

● Auto-tagging○ Set with the autoTaggingEnabled field



● Affinity Interest IDs○ Are now available via ConstantDataService

● Flexible conversion tracking○ Change conversion type between one-per-click and many-per-

click

● Conversion Tracker service○ Set and manage a default conversion value

What’s New In V201402


● Reporting column names are changing○ Many-Per-Click○ One-Per-Click○ See Migration Guide for full list

● AdGroupCreativeId replaced with AdId○ Make sure your local store is correct

What’s Changed


● ReturnMoneyMicros now defaults to true○ Update your code or set ReturnMoneyMicros to false

● GCLID field length can be up to 100 characters○ the Click Performance report is only available for up to 90 days

before the time of the request

● ConstantDataService.getUserInterestCriterion○ Now requires a parameter

What’s Changed


● Call Metric Call Details Report and CallType field○ See also in the Campaign Performance Report:

■ NumOfflineImpressions - Manually dialable phone numbers shown■ NumOfflineInteractions - Manually dialed phone calls■ OfflineInteractionCost - Call Cost■ OfflineInteractionRate - “Phone Through Rate”

What’s Out of Beta

● topOfPageCpc field

● AdFormat fields in Performance Reports


● Campaign TrackingSetting● Mobile targeting (MobileAppCategory, MobileApplication, MobileDevice)

● Feeds scheduling● Postal code targeting● DSA Domain Extension is now available as DynamicSearchAdsSetting

What’s Out of Beta


● ClickId removed from Click Performance Report○ use GCLID instead

What’s Deprecated

● The EnhancedCpc setting can no longer be enabled for Manual CPC bidding strategy


● BudgetOptimizer bidding strategy○ Use the TargetSpendBidding flexible strategy instead

● Search & Display Network Hybrid Campaigns○ Use Search Network with Display Select instead if you want to

target both networks from one campaign

What’s Deprecated


● SharedSet Services didn’t survive Beta○ CampaignSharedSetService○ SharedCriterionService○ SharedSetService

● Call Conversion Duration Threshold placeholderUse the ConversionTrackerService to create an AdCallMetricsConversion

What’s Deprecated


Other Changes Happening Around Now


● The following now need to have unique names:○ Feeds○ Campaigns○ AdGroups

Other Changes


● Call Conversion changes○ replacing Call Conversion Duration Threshold placeholder○ with a more configurable ConversionTracker Type ○ managed via the ConversionTrackerService or the UI○ Conversion Categories:

■ PAGE_VIEW■ PURCHASE■ SIGNUP■ LEAD■ REMARKETING■ DOWNLOAD

Other Changes


ResourcesMigration Guide - https://developers.google.com/adwords/api/docs/guides/migration/v201402Release Notes -https://developers.google.com/adwords/api/docs/reference/Blog Post -http://googleadsdeveloper.blogspot.com/2014/03/announcing-v201402-of-adwords-api.html

https://developers.google.com/adwords/api/docs/guides/migration/v201402



https://developers.google.com/adwords/api/docs/reference/

https://developers.google.com/adwords/api/docs/reference/

http://googleadsdeveloper.blogspot.com/2014/03/announcing-v201402-of-adwords-api.html




Questions?

API Updates for v201402

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