Apex Final Powerpoint
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Transcript of Apex Final Powerpoint
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Ski Clothing Manufacturer
Courtney Dunn, Brittany Benditz, Alex Meinert, and Bennett Vann
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Importance of Proper Ski Clothing
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The Ski Apparel Industry
Large
•Over 10,000 competitors
•Top 50 receive less than 40% revenue
Driven
•Products designed for the Consumer
•Outsourcing
•Specialization
Demand
•Less bulk
•Comfort and warmth
•Rapid replacement
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Market Description
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Apex Apparel
Minneapolis
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Target Markets
IDEAL RETAILER
HIGH END SPECIALTY STORE
IDEAL CUSTOMER
YOUNG, AVID SKIER
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Mission
Work without compromise Moral and ethical business practices Provide reliable, well designed skiwear Become brand leader Customer loyalty 100% satisfaction
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Capturing the Market
High End
Details and Added
Features
Technologically Advanced
Durable and Reliable
Effective use of the web
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Competitive Edge
Differentiation from
competitors
Associate program with a ski
resort/hotel
Places To Ski
Links to fabric
suppliers and
wholesalers
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How we will excel
Technology Conscious
Home scree
n
Accessibility
User friend
ly
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Apex Apparel
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Ski Clothing Manufacturer