Apachi

”Consumer Behaviour Towards TVS Apache”

S.NO

.

Chapter Page

No

01 Introduction 02-07

02 History of Two Wheelers 08-13

03 Company Profile 14-27

04 TVS Apachee RTR FI 160 28-33

05 Dealer Profile 34-37

06 Consumer behaviour 38-42

07 Survey Analysis and Interpretation

43-65

08 Findings, Suggestions & Conclusion,

66-70

AnnexureQuestionnaire and Bibliography

71-77

Krupanidhi school of management 1

CHAPTER–I

INTRODUCTION Introduction

Objectives

Scope of the study

Methodology adopted for the

study

Limitations of the study

1.6 chapter scheme

CHAPTER–I

INTRODUCTION Introduction

Objectives

Scope of the study

Methodology adopted for the

study

Limitations of the study

1.6 chapter scheme




CHAPTER-I

INTRODUCTION

1.1NTRODUCTION

Two wheeler in India plays a very important role in India.

Majority of the people are middle class and below middle class,

so every people cannot afford of four wheeler which is very

expensive. In this context, two wheeler most suits to Indian

road. Every automobile consumer in the present situation have

these questions to ask.

Which is the most trouble risk?

Which gives consumer satisfaction?

What is the role or importance of two wheeler?

Three questions are very common assets of consumer

because there are in numerable two wheeler lets they met may

be mopeds, scooters and mobikes. Each of these leads the

consumer to a state of large confusion. Even though there are

really good updating automobile magazine which tell the

consumers about vehicle, performance, dynamics, fuel

efficiency and ergonomic, but to the least in informing the

vehicles reliability, reparability service support and availability

of port etc…



The project report on consumer attitude towards on TVS

motors in an effort to bring out the detail regarding the

marketing and consumer attitudes towards TVS motors two

wheeler bike in Tarikere.

1.2 OBJECTIVES OF THE STUDY

There are certain objectives that researcher have fixed

while preparing the project report for the TVS two wheeler

They are as follows

1. To study the buyers attitude and expectations

2. To know the efficiency of sales promotion in Trailer.

3. To know the reason for the purchase of TVS motors

4. To know the performance and services given by Matrushri

motors.

5. To analyze the marketing strategy adopted by Matrushri

motors.

6. T o know any modification that can be made in the bikes.

7. To study the consumer satisfaction towards TVS motors.

1.3 SCOPE OF THE STUDY

The scope of the study is restricted to the consumer’s

attitudes and behaviour, likes and response towards TVS

motors in Trailer..

This report includes the efforts that have been made by

TVS motor cycle (pvt) ltd, Trailer to improve the quality and



push up the sales of TVS motor bikes, and the survey includes

the part purchases, few prospective consumers of product and

their behaviour towards the TVS motor bikes.

This proportion of consumers in selecting particular of vehicle

has dragged me to study the features of consumers behaviour

regarding the TVS motors bikes.

1.4 METHODOLOGY

For the preparation of this project report, both primary

and secondary data has been collected.

Primary data have been collected through the personal

interview from the respondents. The survey has been made on

the basis of random sampling method. Questionnaires had

been passed to the respondents. The survey had been made in

between business, professionals, students, employed persons

and agriculturists. It has been conducted with middle class,

high class and lower class of people.

The secondary data has been collected for various

publications literatures.

The information regarding has been collected through

reporter records provided by the dealer of TVS motors.

1.5 LIMITATIONS OF THE STUDY



1. The survey is conducted only on limited respondents.

2. The data and opinion collected are assumed to be objective.

3. This study was done in restricted area.

4. The survey is conducted only on opinions of the respondents.

5. Inadequate secondary data.

6. Small size of the sampling plan.

1.5 CHAPTER SCHEME

CHAPTER-1

In this Chapter, Project worker intends to discuss about

the Introduction, Objectives and the Scope of the study,

Methodology of the study and the Limitations of the study. This

chapter will give brief information about the project

background.

CHAPTER-2

In this Chapter, Project worker is interested to describe

the History of Two Wheelers, which contains Introduction of two

wheelers, Development and Manufacturing of two wheelers in

India. Features of Indian two wheelers industry and Importance

of two wheelers in the country.

CHAPTER-3



In this Chapter, Project worker intends to describe the

Introduction of the Company, Products of the company and the

Head office of the company.

CHAPTER-4

In this Chapter, Project worker intends to describe about

the product, Introduction of the product, color, technical

specifications, Features and Price List of the Product.

CHAPTER-5


about the Introduction of the Dealer, Objectives of the Dealers,

Organization Structure, Advertisement done by Shri Chethan

Udyog Motors and Service rendered by Shri Chethan Udyog

Motors.

CHAPTER-6

In this Chapter, Project worker in interested to describe

the Behavior of Consumer and Environment of the Consumers

to buy and also describe about the Types of customers.

CHAPTER-7


about the Survey Analysis, Which is taken in Trailer Town.


CHAPTER–II

HISTORY OF TWO

WHEELER 2.1 Introduction

2.2 Manufacturing of two wheelers

in India

2.3 Features

2.4 Importance of two wheelers to

the country

2.5 Conclusion

CHAPTER–II

HISTORY OF TWO

WHEELER 2.1 Introduction

2.2 Manufacturing of two wheelers

in India

2.3 Features

2.4 Importance of two wheelers to

the country

2.5 Conclusion


CHPTER-8

In this chapter, project worker intends to describe about

the

Finding Suggestion which she collect from the survey in Trailer

town.



CHAPTER-II

HISTORY OF TWO WHEELER

2.1 INTRODUCTION

The real revolution in personnel transport automobile

history came with the development of the internal combustion

engine developed by the German inventor Gattleb diamer. He

was the first person to design a motorcycle on November 10 th

1885, which was equipped with air cooled benzene engine.

By 1990 these motorcycles were produced and sold in

France. In the evolution of the design of the motorcycles

positioning of the engine was crucial aspects. Michchel and

fugene warner , two Russian exiles, living in Paris were the first

to determine the present low positioning of the engine. It was

the main stage in development of the Docile machine of the

engine in the centre of the frame.

DEVELOPMENT OF TWO WHEELERS IN INDIA

1980- 50cc moped tvs50

1984-100ccIndo JAPANESE

1992- samurai and shogun

1994- Sub-100cc vagiomatic

1993- ‘TVS scooty’ moped

1997- Xl super moped model



1998- TVS spectra

1999- Spectra

2000- Stroke, TVS victor, TVS Suzuki

2003- Fiero, TVS 100cc, fierof2, and scooty pep.

2004- Centra 100cc, 125cc, stoke victor Glx, victor Gx

2005- TVS centra VT-I 100cc, victor EDGE, star city and scooty

pep plus

2006- Apache

2007 – TVS APACHE RTRfi160

2009- Jive , 110cc Wego

MANUFACTURING OF TWO WHEELER IN INDIA

Most of the two wheeler industries don’t manufacture all

the parts, usually orders are placed out of the best industries,

which have capacity to manufacture the right quality in

specified time. Certain industries purchased spare parts from

small scale industries as per the instructions given by the

government to develop the small scale industries.

The two wheeler industries manufacturers only the main

parts like engine gear units , wheel drum etc. where as they

purchase combustion from words best manufacturers like

“space”, “micarbo”, “orbitac”. Because this is the part, which

helps for better mileage other parts like tyres, tubes, bearings,

speedometer, schok absorbers, bulbs, norms, cables etc..Are

purchase from other organized industries, certain other things



like writing, plastic, fiber other parts and seats are purchased

from small scale industries.

In the foreign section steel sheets are converted into his needs

like body cover, chassis and welded by electrolysis process it is

then printed. The parts are then taken into test ride on the test

tracks. If the vehicles perform well to standards the vehicles

are read for dispatch.

FEATURES OF INDIAN TWO WHEELERS INDUSTRY

Two wheelers in India is a growing market, which no doubt

by the turn of century will become the latest market in the

world. The India two wheeler users look forward to era of

choice, as they have an option from several high quality

products that are priced and available cost 1980s faced a

tremendous growth of two wheeler over four fold jumping.

It from 4.2 lakhs in the year 1980 to 17.24 lakhs in 1989.

But the 1990s hold out greater challenger ahead.

If 1980s was the decade for quality, 1990s could be a

decade for quality engines with higher fuel efficiency low

maintenance cost, excellent after sales service penetration into

semi urban and rural area are the important factors for survival

customers is aware of the latest technology features of the

product he buys.



So naturally, it is obviously that if the manufacturer does

not specify the customer, he faces the prospect of elimination

and one who fulfills his demand remains the leader forever.

India is the second largest manufacturer of two wheeler in the

world. It stands next only to Japan and china terms of the

number of the two wheeler produced and sale respectively.

India is one of the very few countries manufacturing three

wheelers in the world. It is the world’s largest manufacturers

and sellers of the three wheelers.

The two wheeler industry can be broadly in 3major

segments that is scooters, motorcycles and mopeds. The

domestic two wheeler sales of 3,778million and for the year

2000, scooters sales of 33.4% motorcycle were 47.7% in the

year 1999.

The demand for scooter is one of the wane and witnessed

at 10% fall in for the year 2000 with the gradual shift on

demand, sales in the scooters segments are expected record

continued growth in the future. This will translate into a

demand fall of 30% in scooter while sales of scooter will rise by

30% in the year 2002 with the on going expansion from Bajaj

auto ltd, LML and TVS Suzuki the capacity in the scooter will

increase from 2million in the year to 3.5 in the year 2002,

leading to a surplus situation.



IMPORTANCE OF TWO WHEELER TO THE COUNTRY

1. EMPLOYMENT:

It provides an employment opportunities to the people. It

helps to reduce the unemployment in the country.

2. INTERNAL TRADE:

It increases the trade and commerce of our economy,

which improves the economic development of the country.

3. CONTRIBUTION TO SALES TAX TOSTATE

GOVERNMENT:

It helps to increases income of the state government.

4. FOREIGN EXCHANGE:

It provides foreign exchange facility, which makes easy

to import and export goods and services

5. EXCISE DUTY OF THE CENTRAL GOVERNMENT:

It contributes revenue to the central government in the

form of excise duty.

CONCLUSION


CHAPTER–III

COMPANY PROFILE 3.1 Introduction

3.2 Products of TVS

3.3 Head office

3.4 Official name

CHAPTER–III

COMPANY PROFILE 3.1 Introduction

3.2 Products of TVS

3.3 Head office

3.4 Official name


In this chapter project worker has described how the

evaluation in the automobile and brief note with regard to the

development, manufacturing, features and importance of two

wheeler in India.



CHAPTER-III

COMPANY PROFILE

3.1 INTRODUCTION

TVS Motor Company has its origin in Sunderam Clayton

limited, moped division, started in 1980. The factory was

started in Hosur, Tamilnadu in Southern India. The first product

launched was a 50cc moped, which appealed to the masses

because of this capacity to carry two people. In the same

location, the same promoters started another company in

1984, in collaboration with Suzuki Motor Corporation of Japan,

for the manufacturer of 100cc motorcycles under the brand

name of Ind - Suzuki Motorcycles. Subsequently in the moped

division was brought by Ind Suzuki motorcycles in 1987 and the

changed its name to TVS Suzuki Ltd. Even though the Company

started producing all kinds of two wheelers like Mopeds,

scooters and Motorcycles, the collaborations ended in 2001 and

the since then the name of the company new develops all types

of two wheelers through its own in house R and D facility and

the manufacturers in 3 locations in India, Hosur in Tamilnadu

Mysore in Karnataka and the Baddi in Himachal Pradesh. It is

recently started a new manufacturing plant in Indonesia to

cater to the South East Asian Market. The Chairman and the

Managing director of the company is Mr. Venu Srinivasan who

is the Grandson of the T.V.Sunderam Iyengar.



TVS MOTORS

TYPE : Private conglomerate

FOUNDED : In 1911 by Shri T.V. Sunderam

Iyengar

HEAD QUARTERS : Chennai, Tamilnadu, India

KEY PEOPLE : Mr. Venu Shrinivasan Chairman

PRODUCTS : Motorcycles, Mopeds, Ungeared

Scooters,

Automotive Components.

Web site : http://www.tvsmotor .in/

T.V.Sunderam Iyengar and the Sons Limited (TVSs) is the

holding company for the TVS group of Companies engaged in

the manufacturing of various automotive components, two

wheelers and a few other Industrial products. They are also into

the financial service sector. The turnover of the entire group

was close to $billion on 2003.

TVS was founded by T.V. Sunderam Iyengar in 1911. It is

the only automotive manufacturer in India to get the

prestigious Deming prize. One of its subsidiaries Sunderam

brake lining also getting the Deming prize. The prize is “given

to organizations or Division of the organizations that have

achieved distinctive performance improvement through the



application of TQM in a designated year “Sunderam Clayton

went on to be awarded the Japan Quality Medal.

The TVS group of Companies in mainly situated in Padi,

Tamilnadu, in the outskirts of Chennai [formerly Madras].

3.2 PRODUCTS OF TVS MOTORS

MOTORCYCLE

TVS AX 100

TVS FIERO

TVS SAMURAI

TVS SHAOLIN

TVS SHOGUN

TVS APACHE (150CC, 13.7 ps@8500rpm)

TVS APACHE RTR 160

TVS APACHE RTR 160 EFI [ ELECTRNNIC FUEL

INJECTION]

TVS APACHE RTR 180 [17.3ps]

TVS CENTRA

TVS FIERO

TVS FIERO F2

TVS FIERO FX

TVS FLAME

TVS FLAME [125CC, ccvti technology]

TVS MAX 100

TVS MAX R 100



TVS STAR

TVS STARCITY

TVS STAR SPORTS

TVS SUPRA

TVS VICTOR (110CC)

TVS VICTOR EDGE (125CC)

TVS VICTOR GLX (125CC)

SCOOTERETES

TVS SCOOTY KS ( 60CC) (2nd largest used scooter in India )

Tvs scootyes 90cc

Tvs scooty pep (90cc) ( 3rd Largest used scooter in India )

Tvs scooty pep + (90cc)

Tvs teenz (60cc)

Tvs streak (90cc)

Launch : December 2006

Engine Volume : 65cc

Top Speed : 50Km / ph

Mileage : 30-35Km/l

Colors : Black , Red, Violet.

Tvs teenz electric

Steptyru

TVS NEO 110cc

TVS WEGO 110cc



MOPEDS

TVS 50 [The most used moped in India and its

subcontinent , has been manufactured ] 11,26,325[ its variants

and its derivates included ] times [August 2005] and still going on in

service.

TVS XL (90CC)

TVS ECO

TVS CHAMP(50CC)

TVS SUPER CHAMP ( 60CC )

TVS SPORT (70CC)

TVS XL SUPER (70CC)

TVS XL SUPER HEAVY DUTY ( 70CC)

AWARDS

THE DEMING PRIZE

TVS Motor Company is the only two wheeler company in

the world to be awarded the world’s most prestigious and

converted recognition in total quality management.

TECHNOLOGY AWARD 2002

From ministry of science , government of India for the

successful commercialization of indigenous technology of TVS

victor.



ASIAN NETWORK FOR QUALITY AWARD 2004

TVS scooty pep won the prestigious outstanding Design

Excellence Award from the Business World and the National

Institute of Design.

PROGRESSIVE MANUFACTURER 100 AWARD 2004

TVS wins coverted 2009 progressive manufacturer 100

Award for end to end automation of the entire business process

of its lubricant brand.

TPM EXCELLENCE AWARD 2008

First category by Japan Institute of Plant maintenance

( JIPM) management Emerging corporate Giant in the private

sector awarded by the economic times and the Harvard

Business school Association of India.

Best managed company award from business today , one of the

India’s leading Business magazines.

Most Investor friendly company by Business Today , one

of the India’s leading Business.

The “ good Advertising “ Award by Auto India Best Brand

Awards 2009

SAP ACE AWARD 2007



The company won the SAP ACE 2007 – award for

excellence in the innovative Net Weaver category.

TEAM TECH 2007 AWARD

TVS motor company bags TEAM TECH 2007 Award for

excellence

for integrated use of computer aided Engineering Technologies.

In 2006 Apache won several design awards.

BIKE OF THE YEAR – CNBC – TV18 AUTOCAR AUTO AWARDS

BIKE OF THE YEAR- OVER DRIVE AWARDS

BIKE OF THE YEAR- BUSINESS STANDARD MOTORING AWARDS

INDIGENOUS DESIGN OF THE YEAR- OVER DRIVE AWARDS

DESIGN OF THE YEAR-TWO WHEELERS -BBC TOP GEAR DESIGN

AWARDS

IN 2008

PERFORMANCE BIKE OF THE YEAR-BUSINESS STANDARD

MOTORING AWARDS

BIKE OF THE YEAR – UP TO 160CC- BIKE INDIA AWARDS

DESIGN OF THE YEAR- BIKE INDIA AWARDS.

2010

Bike of the year

MILESTONES OF TVS TWO WHEELERS

1. 1980 - Started manufacturer of India’s first two seator

mopeds.



2. 1982 -Joint Venture with Suzuki Motor Corporation

( SMC )Japan

3. 1984 - Became the first company to introduce 100cc

motorcycle in India.

4. 1994 - Launched India’s first sub- 100cc un geared scooter

TVS Scooty.

5. 1998 - Established second manufacturing plant in Mysore.

6. 2001 - Became Independent company after the exist of

SMC from the Joint venture.

7.

2001 - Launched India’s First Indigenously designed 4 stroke

motorcycle – TVS victor.

8. 2005 - Indonesia subsidiary formed.

9. 2006 -Production of TVS Neo started in Indonesia.

10. 2006 - Established third manufacturing unit in Himachal

Pradesh.

11. 2007 - Enter the three wheeler market.

SALES PERFORMANCE

TVS Motor company recorded a growth of 19% reported

total revenue of RS 3928,19 crores for the year ended March

2007 compared to Rs 3305.96 crores during corresponding

previous year this is the revenue achieved by the company .



During the year ended march 2007, motorcycle recorded

sales of 9,22,936 units compared to 8,05,740 units over the

previous period at a growth of 14%. This period the overall two

wheeler growth of 13.9% by TVS motor company was higher

than the Industry growth of 11.8%. The company had recorded

sale of 15,26,289 two wheelers during the year .

Motorcycles sales however declined marginally by 3.5%

during the 4th quarter of 2006-2007 compared to 2005-2006, in

line with the slow down experienced by the industry.

TVS Motor Company has registered a 23% of growth in

November 2009 against 98,402 units in November 2008.

On the flip side , exports of the company declined by 33%

to 14008 units in November 2009 from 20,911 units in the

corresponding period of the previous year.

A TVS motor has now reported positive growth in sales for

right consecutive months. The total sales in April – November

2009 period grew by 8% with sales of 989,353 units as against

98,439 units sold in the same period last year.

Last month of the company unveiled its gearless bike ‘

Jive’ and a new 110cc gearless scooterette ‘ Wego’ in the

domestic market.

3.3 LOCATION OF HEAD OFFICE



TVS motor company

Jayalaxmi Estates v floor

and Hadows road, Chennai – 6oooo6

TEL:+(91)-(44)-28272233

FAX:+991)-(44)-28257121

3.4 OFFICIAL NAME

BOARD OF DIRECTORS : VENU SRINIVASAN

CHAIRMAN AND MANAGING DIRECTORS : H.

LAKSHMANAN

: T.KANNAN

: C.R.DUA

: K.S.BAJPAI

: PRINCE ASIRVATHAM

AUDIT COMMITTEE : T.KANNAN

CHAIRMAN : C.R.DUA

; R. RAMAKRISHNAN

: RINCE ASIRVATHAM

INVESTORS GRIEVANCE COMMITTEE : T.KANNAN

CHAIRMAN : VENU SRINIVASAN

: R.RAMAKRISHNAN

PRESIDENT AND CEO : K.N.

RADHAKRISHNAN

EXECUTIVE VICE PRESIDENT- FINANCE : S.G MURULI


tel:+(91)-(44)-28272233


SECRETARY : K.S. SRINIVASAN

AUDITORS :SUNDARAM AND

SRINIVASAN

COMPETATORS

Last Price Market

Cap.

(Rs. cr.)

Sales

Turnover

Net Profit Total

Assets

Hero

Honda

1,964.00 39,218.63 12,356.88 1,281.76

Bajaj

Auto

2,007.00 29,037.98 8,810.36 656.48

TVS

Motor

85.50 2,031.00 3,736.67 31.08

Honda 368.05 420.63 2.70 10.87

Suzuki 9.55 78.30 167.77 -51.62

Yamaha 23.60 49.74 15.70 97.61



BALANCE SHEET

The company’s financial performance for the year 2010-

11 as compared to the previous year is furnished in the

following table:

PARTICULARS RS IN

CRORES %

Sales:

Motorcycles 1,706.54 51.6

Mopeds 617.54 18.7

Scooters 613.18 18.5

Spares and accessories 281.49 8.5

and provision of technical

know-how

Three wheeler 0.75 -

Other income 90.85 2.7

TOTAL REVENUE 3,310.35 100.0

Rs. in

crores %

2,513.78 64.1



501.84 12.8

611.33 15.6

228.01 5.8

65.93 1.7

3,920.89 100.0

YEAR 2010-11 YEAR 2009-

10

PARTICULARS CRORES %

Raw Material consumed 2,445.51 73.9

Staff cost 176.37 5.3

Stores and tools consumed 30.87 0.9

Power and fuel 40.72 1.2

Repairs and maintenance 31.46 0.9

Packing and freight

charges

93.47 2.8

Advertisement and

publicity

104.37 3.2

Other expenses 255.43 7.7

Interest & Finance charges 2.19 0.1

Depreciation 94.59 2.9

TOTAL EXPENDITURE 3,274.98 98.9

Profit before tax 35.37 1.1

Provision for tax

(incl. deferred tax) 3.60 0.1

PROFIT AFTER TAX 31.77 1.0


CHAPTER–IV

TVS APACHE RTR FI

160

4.1 Introduction

4.2 About TVS apache

4.3 Technical specifications

CHAPTER–IV

TVS APACHE RTR FI

160

4.1 Introduction

4.2 About TVS apache

4.3 Technical specifications




CHAPTER IV

TVS APACHE RTR FI 160

4.1 INTRODUCTION

MANUFACTURE

R

TVS MOTORS

Production 2007

Class 150cc, 159.7cc air cooled , four - stoke cycle

Engine single piston, kick start / electronic start fuel

injection

Power 15.7 hp (11.7 KW) @ 8500rpm

Torque 13.1 Nm (9.71b.ft) @ b 6500 rpm

Transmission 5 gear constant mesh Front: telescopic fork

Suspension rear gas assisted dual shock absorber Front :

276 mm (disc )

Brakes rear : 200 mm ( disc )

Wheel base 1300 mm, L 2020- mm

Dimensions W 730 mm, H 100mm

Weight (dry), 136 KGs (wet)

Fuel capacity 16 liters

TVS apache is a motor cycle launched by TVS motors. TVS

Apache is currently available in four variants . Apache 150,

Apache RTR FL 160, Apache RTR160 & Apache 180. In each



model , RTR stands for “Racing Throttle Response “. The RTR FI

160 retail at around RS70,000( on road, Delhi ). Currently more

than 2,50,000 Apaches are on road.

DESIGN & STYLING

The bike is primarily designed with a racing approach

resulting in the inclusion of a lap timer & provision for the last

three 0-6 Km/Hr timings. The stylish yet functional design of

the bike has been praised by critics. Apache is the first bike in

India to feature a petal disc brake.

This brake evolved from circa 1999 SUZUKI FIERO which

TVS used to manufacture in India. It is TVS’ s R&D on FIERO

model with an over borne on 147cc FIERO Engine.

COMFORT & HANDLING

Since the bike is optimized for handling, the ride quality is

on the stiffer side. Previous versions of Apache had a wheel

base of 1260mm which resulted in better turning in at the

expense of stability. TVS increased the wheel base by 40mm to

improve the stability.

PERFORMANCE & FUEL ECONOMY

The top of the line Apache RTR FI160 features a fuel

injected 160cc. it does 0-60 Km/Hr in 4.3 seconds & 0-100



Km/Hr in 15.07 seconds. It is capable of a top speed of around

120Km/Hr & returns 65 Km/L [ 150 mpg or 1.51 /100Kg] on the

highway & 48 Km/L [ 110 mpg or 2.081 / 100km] in city riding.

AWARDS

TVS Apache has several design awards

2006 TVS won all major two wheeler awards in 2006

Bike of the year -CNBC – TV 18 Auto car awards

Bike of the year -over drive awards

Bike of the year -business standard motoring

awards

Design of the year -two wheelers-BBC Top gear design

awards

2008

performance of the bike of the year -business standard

motoring awards

bike of the year - up to 160cc – Bike India awards

design of the year - Bike India awards

2010

Bike of the year

TVS is ready with latest version of Apache . This bike

will be known as TVS Apache RTR 180. this is the advanced

model of Apache RTR 160. The price of the bike will be

around RS63,900 in Delhi.



4.2 TECHNICAL SPESIFICATIONS

Fuel tank capacity -16liters

Engine ` -177.4cc 4 stoke Engine

Starting - electronic &kick

TYRE size

FRONT TYRE - 90/90 *17

REAR TYRE -110/ 80*17

FONT -Yellow, black, gray, pearl

& white

TECHNICAL SPECIFICATIONS

Manufacturer -TVS Motors

Dimension & Weight -Wheel base

Ground clearance -1250mm

Kerb weight

Fuel tank capacity -12 Liters

Stroke (2/4) -4 Strokes

Bpore*Stroke -51.0mm * 48.8mm

Displacement -99.7cc

Electrical -12 Volts

No. of gears -4 speed constant mesh

Clutch -



Performance -

Maximum power -7.5 bhp / 5.50 Kw @ 7500 rpm

Max. Torque -7.5 NM @ 5000 rpm

Start - Kick start

Suspensions

Front –Telescopichydrolic fork (110mm stroke )

Rear -5 stage adjustable Hydrolic shocker

(79mm Stoke)

Brakes

Front - 130mm

Rear - 130mm

Types

Front - 2.75*18

Rear - 3.0 * 18


CHAPTER–V

DEALER PROFILE

5.1 Introduction of Chethan

Udyog

5.2 Working structure in

Chethan Udyog

5.3 Organizational chart

5.4 Advertisement done by

Chethan Udyog

5.5 Service rendered by

Chethan Udyog to his

customers

CHAPTER–V

DEALER PROFILE

5.1 Introduction of Chethan

Udyog

5.2 Working structure in

Chethan Udyog

5.3 Organizational chart

5.4 Advertisement done by

Chethan Udyog

5.5 Service rendered by

Chethan Udyog to his

customers




CHAPTER –V

DEALER PROFILE

5.1 INTRODUCTION OF Chethan Udyog TVS MOTORS

Chethan Udyog motors is the authorized dealer of TVS

motor cycles , mopeds ,& scooterets in Sagar. It came into

existence in 1983 to serve public with efficient sales & services

station for Chethan Udyog two wheelers. Previously there was

no TVS exclusive showroom in Sagar. “ TVS Chethan Udyog”

was the first dealers which came into existence. Chethan

Udyog Motors is a sole trading concern. Mr.K.H.

Gnaeshwarappa as a proprietor, he manages the all

departments effectively. Chethan Udyog motors showroom is

situated at B.H. Road Sagar 577401. The service centre is also

adopted inside of the show room also has spare parts division

inside.

5.2 ORGANISATION STRUCTURE

Mr. K.H Gnaneshwarappa as a proprietor, has a power to

take major decisions, with the help of sales manager, accounts

manager, sales manager & spares manager .proprietor is the

only person maintaining all the departments except accounts

manager & spares manager.



The selling process is under the authority of the sales

manager. First manager plans the process on the basis of

previous year’s experience 7 the data collected by feed back.

Sales representative gives this feed back about the vehicle to

the managers because it is they who are closest to the market

then any other person of the firm. Vehicles are kept in the

showroom for the customers for witness. A demonstration is

given if asked by the customers. Interested potential customers

may take the vehicles for test ride if they want. Spares

manager manages spares parts departments he takes care

about the stock level, replacement & such other things.

5.3 ORGANISATION CHART

T


Managing Director

Sales Departmen

t

Account Departme

nt

Sales Departme

nt

Manager

Sales Departme

nt

Manager

ManagerManager

Sales executiv

e

Cashier

Receptionist

Front line sales executive

Supervisor Assistant

Receptionist


5.4 ADVERTISEMENT DONE BY THE CHETHAN

UDYOG TVS MOTORS SERVICE

All advertising strategies regarding the firm & also

vehicles of TVS are decided by the concerned people of

The company with co- ordination of the concerned field officer

in the firm . The firm mainly gives advertising in TV ads to local

area of Trailer in the help of local cable operators. The firm has

a very attractive glass to display the vehicles, thus it creates

good image about the product in the mind of consumer &

passers. The showroom designs are also given a final touch

only after consulting the people from the company.

SERVICE RENDERED BY CHETHAN UDYOG TVS

MOTORS SERVICE

CUSTOMERS ARE AS FOLLOWS

1. The supply of valuable information to customers or users

from the manufactures regarding the vehicle.

2. They provide after sale service as well as free service to

the customers at limited period.

3. They provide test ride & demonstrations about vehicles to

potential consumers.


CHAPTER–VI

CONSUMER

BEHAVIOUR

6.1 Consumer

behavior

6.2 Types of

customers

6.3 Conclusions

CHAPTER–VI

CONSUMER

BEHAVIOUR

6.1 Consumer

behavior

6.2 Types of

customers

6.3 Conclusions


4. They give warranty schemes up to limited period of time.



CHAPTER-VI

CONSUMER BEHAVIOUR

6.1 INTRODUCTION

The term consumer refers to a person who buys goods or

services for his personal or house hold use and not for resale.

Consumer behavior is that the behavior exhibited by

consumer in planning , purchasing and using economic goods &

services for the satisfaction of their wants.

Prof. Paul G.W. & Prof. Walter C.G define ‘consumer behavior is

the process where by individual decide what, when, where, how

& from whom to purchase goods & services.”

Buying behavior is a process customers are subjected to

various stimuli. The customer is regarded as Black box as we

cannot see what is going on his mind. He responds to the

stimuli or inputs and may purchase some product or service of

interest to the marketing management.

The model of buyer behavior is stimulus–responds model.

Responds may be decision to purchase or not purchase.

Under the system view of buyer behavior, we have;

1. inputs

2. processing

3. outputs

4. feedback loop



Since, the buyer behavior is the corner stone of the marketing

strategy, Manager should be aware of different models or

theories which determine the buyer behavior.

THE FOLLOWING ARE THE IMPORTANT

DETERMINATION OR MODELS OF CONSUMER

BEHAVIOR

1. Economic model.

2. psychological model

3. Socio-& cultural model.

4. Organizational model

5. Government regulation

THE PSYCHOLOGY OF CONSUMER TOWARDS TWO

WHEELERS IS

a. Luxurious

b. Costly

c. Inadequate fund

d. Necessary

The necessary of two wheeler scores over other points.

For the dynamic society, two wheelers are not considered to

be a luxury.



For the benefit of consumer who is not having adequate

fund, companies have proposed purchase scheme , with the

rapid growth of finance. Competitive availability of finance at a

very competitive team as popular.

6.2 TYPES OF CUSTOMERS

The marketing manager should have knowledge of various

types of customers- their attitudes & behavior & ability to

recognize & handle them. A sales must be aware of all

customers are not hike men many minds. Each customer has

his own personality & his psychological make –up.

There is no ready – made formula to describe the type of

customers. However the following are the important type of

customers .

Impulsive customer

Silent customer

Talkative customer

Argumentative customer

nervous customers

snobbish customers

deliberate customers

Price minded customers

Suspicious customer

Undecided customer

Group shopper



Industrial buyer

Friendly customer

6.3 CONCLUSION

In this chapter consumer prefers to buy best of two

wheelers, which are economical. People like two wheeler, which

are fuel efficient, which have road grip ,bright lights, stylish ,

comfortable, & also consumer prefers to buy two wheelers of a

company where there is easy availability of spare parts & after

sale services at a reasonable price & in time.

Then, it is the scooters which satisfy requirements of the

above you feel the earth move under you with a flick of the

wrist. The sound of thunder, a flash of lighting. & it’s gone that

is the TVS Apache the more powerful bike in India


CHAPTER–VII

SURVEY & ANALYSIS

7.1 Introduction7.2 Survey analysis

CHAPTER–VII

SURVEY & ANALYSIS

7.1 Introduction7.2 Survey analysis




CHAPTER-VII

SURVEY & ANALYSIS

INTRODUCTION

The survey and analysis is restricted in the are of the two

wheeler and the two wheeler of the TVS motors respondents

only.

1. CLASSIFICATION OF THE RESPONDENTS ON THE BASIS

OF THE AGE GROUP

AGE NUMBER OF

RESPONDENTS

PERCENTAGE

BELOW 20 8 20

20-30 17 42.5

30-40 8 20

ABOVE 40 7 17.5

TOTAL 40 100

Survey : Field survey

Analysis: Majority of the respondents belongs to the age group

between 20-30 is 42.5%.



The next highest number of respondents belongs to the

age group below 20 & 30-40 is 20%.

The last and the remaining respondents belongs to the

age group above 40 is 17.5%.

Inference: on the basis of age group classification the

majority of the respondents belongs to the age group is 20-

30 is 40%.



2. CLASSIFICATION OF THE RESPONDENTS ON THE

BASIS OF THE EDUCATION

EDUCATION NUMBEROF

RESPONDENTS

PERCENTAGE

ILLITERATE 0 0

BELOW SSLC 9 22.5

SSLC 10 25

PUC 1 2.5

GRADUATES 19 47.5

POST

GRADUATES

1 2.5

TOTAL 40 100

Survey: Field survey

ANALYSIS : Majority of the respondents are belonging on the

basis of the education are Graduates is 47.5%.

The second highest respondents are belonging on the basis

of education are SSLC is 25%.

The third highest respondents belonging on the basis of the

education are 22.5%.

The last and the remaining respondents are belonging on the

basis of the education are PUC & Post Graduates are 2.5%.



INFERENCE: On the basis of the education the majority of the

respondents are belonging to the Graduates is 47.5% On the

basis of education in this analysis there is no illiterate.



3. CLASSIFICATION RESPONDENTS ON THE BASIS OF

THE OCCUPATION

OCCUPATION NUMBER OF

REPONDENTS

PERCENTAGE

SELF EMPLOYED 5 12.5

SALARIED 5 12.5

FARMER 4 10

BUSINESS MEN 12 30

HOSE WIFE 0 0

STUDENT 14 35

TOTAL 40 100

SURVEY: Field survey

ANALYSIS: In this analysis majority of the respondents

belonging to student is 35%.

The second highest respondents are belonging to

business men is 30%.

The third highest respondents are belonging to self

employed & salaried is 12.5%.

The last & the remaining respondents are belonging to

farmer is 10%.



There is no respondents of house wife in the analysis of

occupation.

INFERENCE: On the basis of occupation the majority of the

respondents are Graduates is 35%.

There is no respondents of house life in this analysis.



4 .CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

MONTHLY INCOME

MONTHLY

INCOME

NUMBER OF

RESPONDENTS

PERCENTAGE

1000-5000 10 31

5001-10000 11 34

10001-15000 5 16

15001-20000 2 6

ABOVE 20000 4 13

TOTAL 40 100

Survey : Field survey

Analysis : In this analysis majority of the respondents

belonging to the income 5001-10000 is 34%.

The second highest respondents are belonging to the

income is 1000-5000 is 31%.

The third highest respondents are belonging to the

income is 10001-15000 is 16%.

The fourth highest respondents are belonging to the

income is above 20000 is 13%.

The last & the remaining respondents are belonging

to the income 15001-20000 is 6%.



Inference: The majority of the respondents are belonging to

the income are 50001-10000 is 34%.

5.CLASSIFICATION ON THE BASIS OF THE TYPE OF

VEHICLE ON TVS TO BUY IS IT



TYPE OF VEHICLE NUMBER OF

REPONMDENTS

PERCENTAGE

MOPED 1 2.5

MOTOR CYCLE 36 90

SCOOTER 3 7.5

SCOOTERETTE 0 0

TOTAL 40 100


Analysis : In this analysis majority of the respondents are

belonging to the buy the vehicle are motor cycle is 90%.

The second highest respondents are belonging to buy the

vehicle are scooter is 7.5%.

The third highest respondents are belonging to buy the

vehicle are moped is 2.5%.

There is no respondent to buy the vehicle of scooterette in

this analysis.

Inference: in this most of the respondents are like to buy

the vehicle is motor cycle. In this analysis there is no

respondent to scooterette.



6 . CLASSIFICATION OF THE RESPONDENTS ON THE

BASIOS OF COLLECT THE SOURCE OF INFORMATION TO

BUY THE VEHICLE.

SOURCE OF

INFORMATION

NUMBER OF

RESPONDENTS

PERCENTAGE

PRINT MEDIA 1 2.5

ELECTRONIC MEDIA 6 15

FAMILY & FRIENDS 24 60

OTHER SOURCE 9 22.5

TOTAL 40 100


ANALYSIS: In this basis majority of the respondents are

belonging to the collected the source of information by their

friends is 60%.

The second highest respondents are belonging to the

collected information by the other source is 22.5%.

The third highest respondents are belonging to the collected

information source by electronic media is 15%.

The remaining respondents are belonging to collected the

information by the source of print media is 2.5%.

INFERENCE: In this most of the respondents are collect the

information to buy the TVS two wheeler by his family & friends.




BASIS OF REASON FOR CHOOSING THE VEHICLE IS IT

REASONS NUMBER OF

RESPONDENTS

PERCENTAGE

GOOD PICK UP 14 23

GOOD MILEAGE 20 34

LOW MAINTANANCE

COST

6 10

OUT LOOK 8 13

PRICE OF THE VEHICLE 0 0

AFTER SALE SERVICE 5 8

ROAD GRIP 7 12

TOTAL 60 100

SURVEY: Field survey

Analysis : In this analysis majority of the respondents are

belonging to choose the reason for the vehicle TVS motor are

good mileage is 34%.

The second highest respondents are belonging to choose the

reason for the vehicles of TVS motors are 23%.

The third highest respondents are belonging to choose the

vehicles of TVS motors are 13%.

The fourth highest respondents are belonging to choose

the vehicles of TVS two wheeler are road grip is 12%.



The fifth highest respondents are belonging to choose the

vehicle of TVS two wheeler are low maintenance cost is 10%.

The remaining respondents are belonging to reason for

choose the vehicle of TVS two wheeler are after sale service is

8%.

There is no respondent for reason choosing the vehicle of

price of the vehicle.

INFERENCE: In this the most of the respondents are liked

to buy the reason for good mileage & there is no respondent for

choosing the reason for price of the vehicle.




BASIS OF THE TYPE OF PURCHASE IS IT

TYPE OF PURCHASE NUMBER OF

RESPONDENTS

PERCENTAGE

CASH 26 65

HIRE PURCHASE 10 25

EXCHANGE OF OLD

VEHICLE

1 2.5

HIRE PURCHASE &

EXCHANGE

3 7.5

TOTAL 25 100

SURVEY: FIELD SURVEY

ANALYSIS: In this analysis majority of the respondents are

belonging to purchased a vehicle in the form of cash is 65%.

The second highest respondents are belonging to

purchased a vehicle in the form of hire purchase is 25%.

The third highest respondents are belonging to purchased

a vehicle in the form of hire purchase & exchange is 7.5%.

The remaining respondents are purchased their vehicle in

the form of exchange of old vehicle is 2.5%.



INFERENCE: In this most of the respondents are purchased

their vehicle in terms of cash. Is 65%.




BASIS OF IF HIRE PURCHASE CUSTOMERS ARE MADE

PAYMENT BY

PAY MADE BY

HIRE PURCHASER

NUMBER OF

RESPONDENTS

PERCENTAGE

FINANACE 4 31

DOWN PAYMENT 1 8

INSTALLMENT 8 61

TOTAL 13 100

SURVEY: FIELD SURVEY

ANALYSIS: in this analysis majority of the respondents are

made their payment by installment is 61%.

The second highest respondents are made their payment

by finance is 31%.

The third highest respondents are made their payment by

down payment is 8%.

INFERENCE: In this the some respondents are purchased their

vehicle by hire purchase & made the payment by installment is

61%.




BASIS OF SATISFACTION OF THE TVS TWO WHEELER

BIKE SERVICE

SATISFACTIO

N

NUMBER OF

RESPONDENTS

PERCENTAGE

YES 36 90

NO 4 10

TOTAL 40 100

SURVEY : FIELD SURVEY

ANALYSIS: In this majority of the respondents are belonging to

the satisfied group is 90%.

Remaining respondents are unsatisfied group is 10%.

INFERENCE : In this most of the respondents are satisfied is

90%.




BASIS OF THE SATISFACTION AFTER SALE SERVICE

GIVEN BY THE DEALER.

SATISFACTION NUMBER OF

RESPONDENTS

PERCENTAGE

YES 34 85

NO 6 15

TOTAL 40 100

Analysis: In this analysis majority of the respondents are

satisfied by the dealer service after sales is 85%.

Remaining respondents are unsatisfied by the dealer

service after sales is 15%.

Inference: In this most of the respondents are liked after

sale service given by the dealer is 85%.




BASIS OF IF THEY WANT TO CHANGEABLE OF SPARE

PARTS RESPONDENTS GETTING REASONABLE RATE

GETTING A

REASONABLE

RATE

NUMBER OF

RESPONDENTS

PERCENTAGE

YES 26 65

NO 14 35

TOTAL 40 100

ANALYSIS: In this analysis majority of the respondents are pay

a reasonable rate at the time of changing their vehicle spare

parts is 65%.



The unsatisfactory respondents feeled they are paying high

rate at the time of changing their vehicle is 35%.

INTERFERENCE: In this most of the respondents are paying

reasonable rate for changing their vehicle spare parts is 65%.


CHAPTER–VIII

FINDINGS, SUGGESTION

& CONCLUSIONS

8.1 Findings

8.2 Suggestions8.3 Conclusions

CHAPTER–VIII

FINDINGS, SUGGESTION

& CONCLUSIONS

8.1 Findings

8.2 Suggestions8.3 Conclusions




CHAPTER-VIII

FINDINGS, SUGGESTIONS & CONCLUSION

8.1 FINDINGS

The following were find while which are conducting by survey.

1. In this survey revealed that the majority of the respondents

are founding the age between 20-30 years old to prefer

buying the TVS motors.

2. In this survey state that the majority of the respondents are

students who use the two wheeler TVS Motors.

3. In this survey most of the respondents have awareness

regarding the TVS motors off two wheeler through family &

friends.

4. In this survey revealed that the most of the respondents

purchased the product of TVS motors by influencing the

following factors a) Good

pick up

b) Mileage

c) Road grip

d) Low maintenance cost



5.. This survey state that most of the respondents are satisfied

with their bike.

6. In this survey most of the respondents purchases the bike by

cash at the same time there is some respondents are

purchased by hire purchase.

7. In this survey some of the respondents are purchased their

bike on the brand name.

8.2 SUGGESTIONS

The following suggestions are offered in the interest of the

company & the users.

1. EFFECTIVE ADVERTISE

Now the company had given more advertisement in T.V.

but more or less advertisement in news paper , magazines&

the other that’s why the company in order to increase the sales

service advertisement given in large number but it considered

in the local area that is If the dealer in the town in that the

particular advertisement is required at all the region of people .

Because advertisement play a very important role in the

product promotion.

2. ATTRACTIVE COLOR



TVS APACHE RTR 160fi having limited colors. They are

yellow, Black, Pearl white etc in the order to attractive the

customers the company add few more colors Ex: Oxford blue,

Royal Blue Reveal etc.

3. PRICE

TVS Company should reduce the price of the TVS Apache

RTR160, because the middle class people cannot buy pay more

money.

4. MILEAGE

The TVS Company has to improve the mileage of the

vehicle.

5. SERVICE

The must have more concentrate about the spare parts

because the respondents have expected much more services.

6. PAYMENT

The company had several dealers at the same time there

are several customer like cash purchase, hire purchase. The

company provides the chance to the hire purchases & to give

instructions to all the dealers.

7. OUT LOOK



TVS Company must concentrate the out look of the

vehicle because most of the respondents are expected the out

look.

8.3 CONCLUSION

A variety of the two wheelers have entered in the two

wheeler market. This was increases the competition &

increases the sales of the services. Therefore, the TVS

company has to keep in mind the latest competition prevailing

in the market while fixing the price of its two wheelers

particularly TVS Apache RTR 160.Further a mass advertisement

program has to be undertaken in different market segments

with a view to create sufficient awareness among shared also

provide efficient pre & past sales services @ a low cost & at the

right time. These measures would improve the sales of the two

wheelers, particularly Apache RTR 160fi & satisfy the consumer

needs. Finally, The Apache RTR 160fi satisfies the consumer’s

needs. Finally , the Apache RTR160fi bike having efficiency in

sales. If the company wants to more popularity it should

reduce price give high mileage& outlook of TVS motors of

Apache RTR 160fi.



Dear Sir,

I am a student of BBM. Studying in Sagar gangotri Arts &

Commerce College,I have under taken a project work titled

“Consumer Behaviour towards TVS Apachi in Sagar.” With

special reference to Chethan Udyog Motors. I request you to

spend a 10 minutes of your time to answer this questionnaire.

Yours sincerely,

(

XXXXX )

NAME:………………………………………………..

ADDRESS: …………………………………………..

…………………………………………..

…………………………………………..



1. Age

BELOW 20 [ ]

20-30 [ ]

30-40 [ ]

ABOVE 40 [ ]

2. Sex

Male [ ]

Female [ ]

3. Education

a. Illiteterate [ ]

b. Graduate [ ]

c. Post Graduate [ ]

d. Other Professional [ ]

1. Others

a. Occupation [ ]

b. Self Employed [ ]

c. Salaried [ ]

d. Farmer [ ]

e. Businessmen [ ]

f. House Wife [ ]

g. Student [ ]

4. Monthly Income (In Rs)



1000-5000 [ ]

5001-10000 [ ]

10001- 15000 [ ]

15001-20000 [ ]

20000 Above [ ]

5. Do You Have Any Two Wheeler?

YES [ ]

NO [ ]

6. If Yes Brand Name

Hero Honda [ ]

Bajaj [ ]

TVS [ ]

Honda [ ]

Yamaha [ ]

Suzuki [ ]

Others [ ]

7. Have you face any Problem with Your TVS?

YES [ ]

NO [ ]

8. If you want to buy a vehicle, which type of two wheeler will

prefer?



Moped [ ]

Motor cycles [ ]

Scooter [ ]

Scooterette [ ]

9. How You Collect the Source of Information?

Print media [ ]

Electronic media [ ]

Family & friends [ ]

Other sources [ ]

1O. what is the reason for choosing the above vehicle?

Good pick up [ ]

Good Mileage [ ]

Low maintenance cost [ ]

Out look [ ]

Price of the vehicle [ ]

After sales services [ ]

Road grip [ ]

11. Type of Purchase

Cash [ ]

Hire purchase [ ]

Exchange of old vehicle [ ]

Hp & exchange [ ]



12. IF HP

Financier [ ]

DP [ ]

Installment [ ]

14. Are You Satisfied With Your Bike

YES [ ]

NO [ ]

IF No State The Reason [ ]

15. Are You Satisfied With After Sale Service of Your Dealers?

YES [ ]

NO [ ]

If No Say Why ……………………..

16. Do You Get The Reasonable Rate Of Spare Part For Your

Vehicle?

YES [ ]

NO [ ]

17. What is your opinion in respect of TVS? Explain inm few

words?

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

…………………………………………………………



Give Any Suggestion About TVS?

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

……………………………………………………………………………………

Date:

Place:

Signature

Thanking For Your Co-Operations



BOOKS:

ESSENTIALS OF MARKETING MANAGEMENT

-BY .S .A. SHARLEKAR

PRINCIPLES OF MARKETING MANAGEMENT

-BY PHILIP KOTLER

ENCYCLOPEDIA

-BRITANNICA

WEBSITE: - WEBSITES

-WWW. TVSMOTORS.COM

-WWW.GOOGLE.COM



List of Graphs and Charts

GRAPH/

CHART

NO.

TITLE OF THE GRAPHS AND CHARTS PAG

E NO

1. Organization Chart 36

2. Graphical representation of the respondents

on the basis of age Group

45

3. Graphical Representation of the respondents

on the basis of Education

47

4. Graphical representation on the Basis of

Occupation

49

5. Graphical Representation of the Respondents

on the Basis of Monthly Income

51

6. Graphical Representation of the Respondents

on the Basis of type of vehicle to want to buy

by the respondents

53


on the basis of Source of Information

Collected

55


on the Basis of Reason for choosing the

Vehicle

57

9. Graphical Representation of the respondents

on the Basis of type of purchase

59

10. Graphical representation of the respondents 61



on the basis of If hire purchase what type of

payment made by them


on the Basis of Satisfaction of their bike

service

62

12. Graphical representation of the Respondents

on the Basis of Satisfaction After Sales

service by the Dealer

63

13 Graphical representation of the Respondents

on the Basis of Reasonable rate of spare

parts are they paying

65



List of Tables

TABL

E

NO

TITLE OF TABLES PAGE

NO

1 Products and Brands 17-19

2 Milestones of TVS Two wheelers 21-22

3 Competitors 25

4 Balance sheet 25-27

5 Technical specification of TVS Apache 29

6 Classification of respondents on the Basis of

Age group

44

7 Classification of the respondents on the Basis

of Education

46


of Occupation

48


of Monthly Income

50


of type of vehicle want to buy by the

Respondents

52


of Source of Information collected through

54


of Reason for Choosing the Vehicle

56

13 Classification of the respondents on the Basis 58



of Type of Purchase


of If hire purchase what type of payment

made by them

60


of Satisfaction of their bike service

62


of Satisfaction after sales services by the

dealer

63


of satisfaction regarding the reasonable rate

of spare parts are they paying

64


Apachi

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Transcript of Apachi