AOP Awards - 5 Tips on Writing a Winning EntryFeb 2012

AOP Awards - Intro

• Celebrating innovation and creativity in UK digital media for the last 10 years

• Last year’s event = our biggest ever: 1000 people• 2012 event returns to the Roundhouse on 19 July• 20 Categories this year, including new awards for

social media, pureplay digital, technology partner• How to enter this year: deadline 16 March• The following 5 top tips for successful AOP

Award entries taken from our judges’ feedback…

1. Keep it simple

• Keep it clear and be specific• Judges will have many entries to review, so

keeping below the word limit may work in your favour

• Be sure your entry is easy to explain concisely• Give some background, and outline your

objectives and strategy KISS image by bjornmeansbear

2. Facts not fluff

• Give specific examples • The more detail you can provide in terms of

revenue and web traffic stats, the stronger your case for winning• Our judges are each asked to sign a confidentiality

form, so no fear of sensitive data being used inappropriately

‘Ball of Fluff’ by The Untrained Eye

3. Wow Factor • Ask someone with an objective view to read your entry. If they’re

not impressed and don’t say:

Then the chances are neither will the AOP Award judges…WoW! by bluebike

4. Start early• Start preparing entries early • Keep a log, building up useful examples, for

next year• Data, testimonials, relevant links, commercial

results and traffic figures• Judging period = • 1 Jan 2011 to 1 Jan 2012• Entry Deadline = 16 March• Entry Process

Tow the line by legdog

5. Last, but not least…

• Get input from different departments• Commercial results all important (figures, as well

as percentages)• Remember the audience you’re writing for

(last year’s judges)• Ask colleagues to proofread your entry• Refer to examples on the AOP Showcase (more

case studies from last year’s winners coming soon)• The optional 1 page ‘supporting’ doc. can be an

opportunity to present data in innovative ways

Summary

1. Keep it simple2. Facts, not fluff3. Wow factor4. Start early 5. Think commercial6. Check examples on AOP Showcase7. Effective use of supporting page

Wordle.n

et