SECTION A GROUP 6RANJINI

LAXMISHUBHAV

RITIKASAMYUKTAMADHURICHANDAN

India

Internet Market In India

Indians Online – About 4% of the population (1.13 billion)

85% belong to ages 18-58 - has maximum buying power

Major Source of Revenue:Online Advertising & Subscriptions

India’s Online Ad Market worth about $60 million

2% of $3 billion advertising market

Growing at about 60% + per year

Revenue models

Banner advertising

Hefty fees from advertisers or partner retailers who are "featured" on the home page

Fee-based premium services (Silicon Investor, Go2Net's investment site, charges $200 for a lifetime membership though much of its content is free)

Direct marketing campaigns (Xoom or Yahoo may email you with product offers if you give them permission)

Keyword-based advertising on search engines

Horizontal portals in India

Yahoo IndiaMSN IndiaAOLGoogleIndiatimesRediffSifyOnly 20 per cent of most popular Web sites in

India are user-friendly and only 16 per cent are customer responsive

AOL

Dominant internet player in US and the world’s third largest online advertisement network

AOL has been in India since 2002It started a customer service center in BangaloreIn 2004 it opened a software development center By 2005 AOL had opened a “knowledge center” - business analytics - search operations - technology support

AOL’s Offerings

Web Portal in India combining :

• Easy to use email with leading anti-spam & web security • Instant Messaging• Powerful Web search and navigation powered by industry-leader Google • Current News and Information on specialized topics like - Bollywood - Celebrities - Cricket - Health - Horoscopes - Lifestyle• Mobile access portal• AOL Desktop, Toolbar• Comprehensive Advertising Solution to Advertiser• Availability of vital content such as news and messages accessible

through wireless devices and phones

Major Competitors

Category Yahoo MSN AOL

Search Yahoo Search Live Search AOL Search (aided by Google)

Mail Yahoo Mail Hotmail AOL Mail

Mail Features unlimited storage, spam protection

10 MB of inbox storage,

spam protection

unlimited storage, auto-reminders of e-mail addresses and mail search, spam protection, and mobile access

Advertising Yahoo Advertising Solutions adCenter AOL Advertising Solutions

Mobile Yahoo Mobile including Go, Local, etc.

n/a AOL Mobile

Instant Messaging Yahoo Messenger MSN Messenger AOL Instant messenger

(AIM)

Instant Messaging Features Grouped messaging,SMS,picture sharing,linked email addresses,offline messages webcam

Grouped messaging,SMS,picture sharing,linked email addresses,offline messages

Grouped messaging,SMS,picture sharing,linked email addresses,offline messages

Finance Tools Yahoo Finance MSN Finance n/a

Future Business Strategies

Innovate & Build on the Mobile Internet space - Revenue through ads, subscriptions, SMS, etc. Promote AOL among Students and youth - CareerLaunch separate vertical portals for Cricket &

Bollywood - Increase Opportunity for Advertising & RevenueIM infrastructure for Customer Service companiesBuild up on regional content and languagesLaunching AOL Finance – getting a market share

Continued…

Launch AOL Local- counterpart of AOL City guidescity pages - built for every city, neighborhood, and

zip across the country.top user recommendations for favorite local

hangoutspersonalization Launch a B2B Industry portal

Thank you