“What’s up with my...
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David McInnes 1 “What’s up with my food?” Developing an Integrated Food System: An Innovative Approach International Farm Management Congress, Quebec City July 13, 2015 2 So, what’s up with our food? 1 Main idea: Its about systems thinking 2 Perspectives: The food system & societal expectations 3 Principles: Trust, integrated, collaboration
Transcript of “What’s up with my...
David McInnes 1
“What’s up with my food?” Developing an Integrated Food System: An Innovative Approach
International Farm Management Congress, Quebec City
July 13, 2015
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So, what’s up with our food?
1 Main idea: Its about systems thinking
2 Perspectives: The food system & societal expectations
3 Principles: Trust, integrated, collaboration
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What consumer food expectations?
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Provenance
Provenance Local food
Country of origin
Free range
Wild vs. farmed
Grain-fed Hormone-free
Natural
Traceability
Cage-free
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Provenance
https://www.iga.net/en/in_the_community/buying
http://awguarantee.ca/en/ 6
Provenance
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7 www.oceansfortomorrow.ca
Provenance
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Walmart Canada’s Corporate Social Responsibility Report
Source 100 % of fresh produce from Canadian sources when in
season and available
Provenance
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Loblaw Corporate Social Responsibility Summary
Source all PC eggs from free-
run operations
Purchase all fresh pork from loose housing environments
(2022)
Provenance
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Ethics
Ethics Animal welfare
Worker safety/rights
Food deserts
Affordability
Food security
Bio-technology
Labelling
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Ethics
12 www.sobeys.com
Ethics
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13 www.timhortons.com/ca/en/social/animal-welfare.php
Ethics
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Sustainability
Sustainability
Carbon Footprint
Water footprint
GMOs
Pesticides/herbicides
Organic
Ecosystem stewardship
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McDonalds Corporate Social Responsibility & Sustainability Report
Requiring on-farm sustainability certificates
for beef and poultry
Sustainability
Sustainability
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17 (U.S. National Centres for Coastal Ocean Science, 2011)
Sustainability
Algae bloom
Lake Erie
Ontario
Ohio
18 (NASA Earth Observatory)
“Dead zones”
Sustainability
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Health
Nutrition
Obesity
Allergens
Food safety
Bisphenol-a
Antibiotics Gluten-free
Sodium
Fortification Preservatives
Diet & chronic
disease
Functional foods
Health
20 http://blog.generalmills.com
Health
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21 (“Wellness cookies”, Leclerc)
Health
Inulin, a prebiotic dietary fibre
for digestive health
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1 Danone 6.3
2 Unilever 6.1
3 Nestlé 6.0
4 PepsiCo 4.4
5 Kraft Foods Inc.
3.7
6 Grupo Bimbo 3.0
7 ConAgra Foods
2.8
8 Heinz 2.7
9 Coca-Cola 2.6
10 Kellogg 2.5
11 General Mills 2.2
12 Barilla 1.9
12 Campbell 1.9
14 Ferrero 1.8
14 Sigma 1.8
16 Mars 1.6
17 Ajinomoto 1.4
18 Hershey 1.3
19 FrieslandCampina
1.2
20 Brasil Foods 0.6
21 Nichirei
Health
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• YHD (China) sold >1 million litres of milk online in
a single day – a Guinness World Record.
¥16.9 = ~$4.00
Health
Putting it all together
24 Canada’s Beef Food System, CAPI, 2012
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Responding to rising consumer & societal food expectations
Provenance
Sustainability
Ethics
Health
Animal welfare
Worker safety/rights
Food deserts
Affordability
Food security
Bio-technology
Labelling
Local food
Country of origin
Free range
Wild vs. farmed
Grain-fed Hormone-free
Natural
Carbon Footprint
Water footprint
GMOs
Pesticides/herbicides
Organic
Ecosystem stewardship
Nutrition
Obesity
Allergens
Food safety
Bisphenol-a
Antibiotics Gluten-free
Sodium
Fortification Preservatives
Diet & chronic
disease
Functional foods
Traceability
Cage-free
Differentiate to Compete: The Consumer Perspective, CAPI, May 2014.
How do we respond to all this – and succeed economically?
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It starts with the “supply chain”
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Connect the health of our land to the health of people
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Many others enable the agri-food sector
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Its about the FOOD SYSTEM
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Consumer-focused
(Trust)
What must producers and the broader agri-food sector do?
Principles of food systems thinking
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Consumer-focused
(Trust)
Integrated
policies & actions
What must producers and the broader agri-food sector do?
Principles of food systems thinking
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Consumer-focused
(Trust)
Integrated
policies & actions
Genuinely
collaborative
What must producers and the broader agri-food sector do?
Principles of food systems thinking
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Consumer-focused
(Trust)
Integrated
policies & actions
Genuinely
collaborative
What must producers and the broader agri-food sector do?
Principles of food systems thinking
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Thank you / Merci
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