“Think GloballyAnd...

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Why it’s vital that Public Relations professionals everywhere must now share information and best practices in the common interest. “Think Globally Global Alliance for Public Relations and Communication Management And ACT Globally” www.globalalliancepr.org

Transcript of “Think GloballyAnd...

Page 1: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

Why it’s vital that Public Relations professionals everywhere must now share information and best practices in the common interest.

“Think Globally

Global Alliance for Public Relations and Communication Management

And ACT Globally”

www.globalalliancepr.org

Page 2: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

How do We – Public Relations Professionals –Fit Into The Interconnected World?(2009)

“How Do We Fit Into The World?”(Public Relations Strategist, 2005)

Global economic meltdown

H1N1 (Swine) Flu Pandemic

Global Climate Change/Copenhagen Summit

Page 3: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

Trade

Capital Flows

Tourism

Immigration

Foreign Aid/Development

Disease

Natural Disasters

International Crime/ Drug Trafficking

Terrorism

War

How Do We Fit into the Interconnected World Which Experiences:

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Social Media/Social Networking

Privacy Issues

Intellectual Property (copyrights etc)

Communicators’ Ethics

Free speech/free assembly

And...How Do We Fit into the Interconnected CommunicationsWorld?

Page 5: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

Seventy-seven professional association affiliates

In 40 countries on five continents

Serving more than 160,000 members

Global Alliance Center at USI Università della Svizzeraitaliana (Lugano, Switzerland)

Global Alliance for Public Relations and Communication Management “Connectors”

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Global Protocol on Public Relations Ethics

World Public Relations Forum

Associations Management Project

Credentials

How Can the Global Alliance Fit Into Your World?

Global Alliance current services for member associations and their members:

Page 7: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

“Landscapes” – profiles of public relations practice in countries around the world

Shared member association conference registration fees

Advocacy for public relations’ vital role in society

How Can the Global Alliance Fit Into Your World?

Global Alliance current services for member associations and their members:

Page 8: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

How Can the Global Alliance Fit Into Your World?

By sharing vital information from around the world:

Page 9: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

How Can the Global Alliance Fit Into Your World?

By sharing vital information from around the world:

Page 10: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

The Global Alliance Forward Momentum: The Strategic Plan

Strategic Priorities –

International Collaboration to:

1) Raise standards of public relations education, accrediting and practice.

2) Share knowledge.

3) Advocate for the profession with top management and media.

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Webinar series on timely topics

Partners/Sponsors projects – Co-Branding

Expand Advocacy

Public Relations Education: Shared Curriculum, Education Systems

Additional members societies

Global Alliance Forward Momentum: Planned Services

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And….

Your ideas for a renewed commitment of Global Alliance service to member associations and their members; to the global public relations profession; and to today’s interconnected global society.

Global Alliance Forward Momentum: Planned Services

Page 13: “Think GloballyAnd Globally”apps.prsa.org/network/GlobalAffairs/Documents/GA_Presentation_Pa… · Landscapes” – profiles of public relations practice in countries around

It’s vital that Public Relations professionals everywhere must now share information and best practices in the common interest.

Think GloballyAnd ACT Globally

Global Alliance for Public Relations and Communication Management

www.globalalliancepr.org