Briefing on Schools’ Responsibilities for Independent & Impartial Guidance
“The relevance of test marks for consumers”€¦ · … provides an ideal reference for...
Transcript of “The relevance of test marks for consumers”€¦ · … provides an ideal reference for...
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“We want to know...”
TÜV Rheinland conducted a representative survey
“The relevance
of test marks
for consumers”
Source: TÜV Rheinland (German only)
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Consumers value test marks.
The TÜV Rheinland nationally representative Consumer Survey
March 2016 clearly shows:
Every other consumer pays attention to test marks when shopping.
For half of the consumers asked in the survey, test marks are
relevant for a targeted purchase decision.
They are of equal importance for almost all trade sectors, but have
a particular significance in the areas of toys, household goods,
articles for children, sport & leisure and tools.
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Consumers demand clear test marks,...
... whose impartiality
and independence they
can trust.
... that have a
high informative value.
... that quickly and
transparently display test
contents and results.
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The final decision of the German Supreme Court...
… does not come as a surprise:
Test marks for consumer advertising must always
contain a reference with a summary of the applied
test criteria that can be easily understood by the
consumer.
It must also be possible to clearly assign test marks
to the corresponding product.
TÜV Rheinland test marks for Germany and Europe
now only receive individual IDs.
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Have a surprise up your sleeve...
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Have a surprise up your sleeve...
for retailers,
for discerning
consumers
and for competitors.
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… with a surprising degree of transparency and safety!
For years, the TÜV Rheinland test mark has been surprising manufacturers, retailers
and consumers alike with its well-thought-out functions. For a long time, it has been a
valuable orientation aid and reinforces the confidence in brands and markets.
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… with a surprising degree of impartiality and functionality!
Together, the test mark and online database Certipedia create a reliable and transparent
system of innovative test marks, neutral reference and digital certificate database. Are you
curious and would you like to know how we do it?
… is impartial, independent and trustworthy, it offers access
to your test content everywhere and at any time
through individual test mark ID numbers,
through an impartial, easy-to-find reference,
and through an integrated QR code (optional).
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The TÜV Rheinland test mark...
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The certificate database Certipedia...
… provides an ideal reference for consumers. It shows certificates, test contents
and products in an impartial and independent way.
It provides manufacturers at all times with easy access to all their test marks and
their variants (easy online download of test marks) and with a quick overview of
tested and certified products, systems and persons.
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Surprisingly flexible and versatile.
Our test mark can be integrated easily and
effectively into your corporate communications.
For product certifications, e.g.:
On products and packaging
On hang tags
On websites and web banners
In conventional print advertising
For system and personal certifications, e.g.:
On business papers and in presentations
On flags and roll-ups
At trade fair stands
In e-mails
On websites and web banners
On vehicles
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Access detailed information by...
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You will also be excited about...
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… our individual IDs.
Each test mark has an individual ID-number.
We offer two different types of IDs that affect
the number of certificates shown under
one ID number
as well as the complexity of the
customer information in Certipedia.
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Single or Parent IDs…
… are ID names that refer to the number of
certificates.
Below, we would like to explain these two
ID types and the requirements in more detail.
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A Single ID...
is automatically issued for each individual
certificate.
is automatically published in Certipedia
and contains all legally required information.
may also apply to a product group
(i.e. products similar to each other) if several
products are listed on the same certificate
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A Parent ID...
can be issued if several certificates covering
different aspects were issued for one product
and if those are to be grouped together (e.g.
Tested for Harmful Substances and Quality).
can be issued for several similar products
with certificates of the same type (e.g. a toy
series with only GS-tested items).
allows all consolidated products to carry the
test mark with the ID number of the Parent ID.
is published in Certipedia and contains all
legally required information.
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Basic, Plus or Premium IDs…
… differ in the way your certificates and test
contents are displayed in Certipedia.
A Basic ID
only lists legally required information and is
created automatically.
A Plus ID
contains more than the required information,
e.g. product images, client logo, contact
information, web link.
A Premium ID
contains even more functions, e.g. links to additional products, comprehensive
descriptions of certified services, customer feedback, company portraits.
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Does this much transparency and safety leave you speechless?
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No problem – sometimes a mark says more than thousand words.
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The TÜV Rheinland test mark.
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Now you really want to know more.
Our pleasure! Your partners at TÜV Rheinland are here to assist you with
any of these topics.
Which keywords, which certifications, which marks and ID types are useful
for you and on-target?
Would you like to upgrade from the automatic Certipedia Basic entry
to Plus or Premium?
If you have any questions, please contact:
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FAQ
Why are there only individual IDs?
Driven by the active involvement of consumer protection organizations, there has been
a legal precedent in Germany. It states that a reference to the test specifications and
test results must be provided when test marks are used for advertising purposes.
The German Supreme Court gave its verdict on July 21, 2016. TÜV Rheinland meets
the requirements by providing a reference (www.tuv.com) and an individual ID number
for each mark.
Is there a transition period?
The verdict is final and applicable since its pronouncement on July 21, 2016. It applies
to all test marks that are used in consumer advertising.
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FAQ
May the layout or the ID of the test mark be changed?
The TÜV Rheinland test mark may not be changed. It must be used as issued with
the test mark certificate by TÜV Rheinland.
Do the new rules apply for the LGA marks as well?
Yes. The LGA marks are issued with individual ID numbers just like the TÜV Rheinland
marks and follow the same system.
How do I get my test mark?
Usually the test mark is generated with an individual ID number. After completion of
certification it is sent automatically to the customer contact person through a secure
download link. If you wish to receive the test mark earlier or want to apply for the
creation of a Certipedia Parent ID, please contact us.
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Picture credits