“The Fastest, Most Effective Way to Reach Parents …2 customer limit, Submitted as JPEG file 3...

TM

SMART. CONNECTED. FUN. LAPARENT.COM MAY 2014

A FIREFIGHTER, RADIO HOST, TV DIRECTOR, MARINE BIOLOGIST AND NICCU NURSE SHARE PARENTING TIPS

CELEBRATEMOMS TO

GREATSPOTSFOR SUMMER

LEARNING

SPRING PARTY GUIDE: CELEBRATION INSPIRATION!

• THE BENEFITSOF SPORTS

• HEALTHY COMPETITION

• NEW HEALTH& WELLNESSCOLUMN

TM

SMART. CONNECTED. FUN. LAPARENT.COM MARCH 2014

SUMMER CAMP GUIDE INSIDE!

HAPPY,HEALTHY

KIDS

DO YOU KNOW A DAD HERO? ENTER OUR CONTEST! Education Guide 2014 | LAParent.com 1

Picking

Getting Ready for COLLEGE

Exploration for Young Scientists

Public Schools: Choices, Top Schools & Online Resources

Preschools, Applications & Local School Profile

PRIVATE SCHOOLS

LAParent.com

Your Child with Special Needs 2014 | LAParent.com 1Building Friendships • Inclusive Toys • Getting Ready for Camp • Resource Guide

AUTISM IMPROVISATION

&Holly Robinson Peete and Rodney Peete have learned a lot from their kids

Club 21: Life With An Extra Chromosome

LAPARENT.COM 2014

PLAYINGSOCCER in Power Wheelchairs

2014 Silver

Award Winner

PARENTING

MEDIA ASSOCIATION

General Excellence

Awards Competition

“The Fastest, Most EffectiveWay to Reach Parents

and Families inLos Angeles County”

MEDIA KIT2014

Print · Online · Events

™P: 818-264-2222LAParent.com

rev. 07/21/14

Our Readers are the key decision makers for many family purchases.With more than 2,000 distribution points throughout L.A. and a coverage area of Santa Clarita (north) to Long Beach (south), and Pasadena (east) to Agoura/Westlake Village (west), L.A. Parent is the leading resource when it comes to parenting tips, places to go and things to do with your family. Here’s a profile of our readership:

Our Readers’ Buying Habits75% frequently purchase products or services from ads seen in L.A. Parent.

*Source - CVC Audit 2012

*Source – Readex Research Reader Profile Study (2012)

92% are women and are the primary decision maker for their household

72% Ages 25-44

38% Earn $50,000-$99,999

51% Earn more than $100,000

53% have children under age 5

64% have children between the ages 5-12

29% have children between the ages 13-18

71% 73%

49% 49%

98%86%

59% 58%

84%

Summer Camps

Education/Classes

Music, Dance, Arts

Furniture/Home Furnishings

Children’s Apparel

Dining & Entertainment

Television/Electronics

Athletic & Sports

Equipment

Pediatricians

Why L.A. Parent?Because we reach your parenting audience where they are!


rev. 07/21/14

In Your CommunityL.A. Parent interacts directly with your local customers throughout the year. We are committed to understand-ing and connecting with our audience in the community and fostering relationships with local organizations and businesses that serve families.

We build our connection to the community through events that we either produce ourselves or co-sponsor. They range in size from major community events to small local gatherings all year long. You’ll also find us as schools, enrichment centers, libraries, markets (Vons, Pavilions, Gelson’s) and anywhere else families go.

L.A. Parent Activities and Events: v Birth & Baby Fairsv Camp & Summer Fun Fairsv Education & Enrichment Fairsv Family Festivals

Online – LAParent.com:v Facebookv Twitterv Local Blogsv Reader Reviewsv Searchable Calendarv New Articles Daily

AT T

HE

LIFE

IS G

OO

D F

ESTI

VAL

2011

v Autism Speaks Now Walk at the Rose Bowlv Susan K. Komen Race for the Cure at Dodger Stadiumv Parents Education League in Los Angelesv Radio Disney Events


rev. 07/21/14

WebsiteWhether you are a large or small business looking for regional customers, online advertising produces and extends your ROI and LAParent.com is the site to help you achieve results. The internet and email mediums are our fastest-growing forms of delivering content to our audience. Have your messages delivered directly to our readers when they’re most ready to receive them.

With one click, our visitors find:v Parenting Tips v Community Blogs v Shopping v Message Boardsv Family Destinations v Calendar of Events v Parenting Education v Digital Magazinesv Family Deals v Childcare Resources & Support v eNewslettters v Giveaways for Moms

• Graphic Design service included in the cost of ad (jpg or gif files only)

LeaderboardSize: 728x90 pixels2 customer limit, Submitted as JPEG file

3 months = $271 per month6 months = $257 per month12 months = $243 per month

RectangleSize: 300x250 pixelsSubmitted as JPEG file

3 months = $193 per month6 months = $165 per month12 months = $138 per month


rev. 07/21/14

Weekly eNewsletterReach Our Readers Every Week

The L.A. Parent eNewsletter is ideal for promoting upcoming

events, destinations, timely discounts, or shopping coupons.

Delivery Deadlines: n Newsletters are emailed on Wednesday mornings. n All ads are due by the prior Friday at Noon (12pm)

Circulation & Subscribers: The weekly eNewsletter is sent to all Digital Edition subscribers. These subscribers are parents in the Los Angeles Area who have requested our eNewsletter and will see your ad on a weekly basis

in addition to the magazine every month.

L.A. Parent has over 7,200 subscribers

Newsletter LeaderboardSize: 728x90 pixels, 75K Max File SizeGIF & JPG accepted

$165per week

Newsletter BoxSize: 300x250 pixels,75K Max File SizeGIF & JPG accepted

$193per week

or Bottom LeaderboardSize: 728x90 pixels, 75K Max File SizeGIF & JPG accepted

$99per week


rev. 07/21/14

E-BlastsPut your company, brand and product in front of the readers of L.A. Parent – without any competition.Our e-blasts reach more than 7,200 parents in L.A. and offer unique access because yours is the only product on the page. They can be deployed any day of the week except Wednesdays, and we’re happy to provide analytics.

Contact us for price and schedule options.

Specifications:v 250 words MAX

v 1 large header image (600x300 pixels)

v 1 body image (176x240 pixels)

v URL to link to


rev. 07/21/14

v Autism Speaksv Special Olympics in the San Fernando and Santa Clarita Valleyv Zimmer Children’s Museumv West Hills Champions (special needs baseball team)v Special Needs Moms group in South Pasadena

Distribution is 15,000. One sponsor per month (Super Leaderboard) for $750.

Special Needs

Published each spring and distributed throughout the special needs community in Los Angeles, Your Child with Special Needs focuses on education and social development. We proudly partner with Autism Speaks and Stephanie’s Day, as well as other organizations in the community.

We take great pride in the three awards our Special Needs magazine won from the Parenting Media Association in 2014, including being recognized for General Excellence.

Your Child with Special Needs 2014 | LAParent.com 1Building Friendships • Inclusive Toys • Getting Ready for Camp • Resource Guide


&Holly Robinson Peete and Rodney Peete have learned a lot from their kids


LAPARENT.COM 2014


2014 Silver

Award Winner

PARENTING

MEDIA ASSOCIATION

General Excellence

Awards Competition

Your Child with Special Needs Monthly is our eNewsletter that connects with the special-needs community and profiles events, products and people in the community. It is deployed the first week of each month through our proprietary list, as well as through the following partner organizations:

2014 Ratesv Full page $ 2,440v 1/2-page $ 1,400v 1/4-page $ 699v 1/8-page $ 425


rev. 07/21/14

Events are added throughout the year. This l ist is subject to change without notice.

L.A. PARENT EVENTS FOR 2014:

• Spring Camp Fair• Children’s Grammy Event• Susan G. Komen Race for the Cure• Walk Now for Autism Speaks• Stephanie’s Day• Shooting Stars

• Scarium of the Pacific at The Aquarium of the Pacific

• LAParent.com• Weekly eNewsletters• Dedicated eBlasts

EXCLUSIVE ONLINE CONTENT:

*Please be advised that the publication dates and scheduled events are subject to change without notice. Additional events may be added to the schedule. Contact your account executive for more information.

Issue Space Res Artwork Due Distributes JANUARY 2015 12/11/14 12/16/14 12/29/14

FEBRUARY 2015 01/13/15 01/15/15 01/26/15

EDUCATION GUIDE 01/20/15 01/22/15 01/26/15

MARCH 2015 02/10/15 02/13/15 02/23/15

YOUR CHILD WITH 02/17/15 02/19/15 02/24/15SPECIAL NEEDS

APRIL 2015 03/17/15 03/20/15 03/30/15

MAY 2015 04/14/15 04/17/15 04/27/15

JUNE 2015 05/13/15 05/15/15 05/26/15

JULY 2015 06/16/15 06/18/15 06/29/15

AUGUST 2014 07/16/14 07/21/14 07/29/14

SEPTEMBER 2014 08/11/14 08/14/14 08/26/14

OCTOBER 2014 09/15/14 09/17/14 09/30/14

NOVEMBER 2014 10/13/14 10/15/14 10/28/14

DECEMBER 2014 11/11/14 11/13/14 11/25/14

2014 Editorial Calendar

TM

SMART. CONNECTED. FUN. LAPARENT.COM MAY 2014

A FIREFIGHTER, RADIO HOST, TV

DIRECTOR, MARINE BIOLOGIST AND

NICCU NURSE SHARE PARENTING TIPS

CELEBRATE

MOMS TO

GREATSPOTSFOR SUMMER LEARNING

SPRING PARTY GUIDE: CELEBRATION INSPIRATION!

• THE BENEFITSOF SPORTS• HEALTHY COMPETITION• NEW HEALTH& WELLNESSCOLUMN

TM

SMART. CONNECTED. FUN. LAPARENT.COM MARCH 2014

SUMMER CAMP GUIDE INSIDE!

HAPPY,HEALTHYKIDS

DO YOU KNOW A DAD HERO? ENTER OUR CONTEST!

Education Guide 2014 | LAParent.com 1

Picking

Getting Ready for COLLEGE

Exploration for Young Scientists

Public Schools: Choices, Top Schools & Online Resources

Preschools, Applications & Local School Profile

PRIVATE SCHOOLS

LAParent.com

Your Child with Special Needs 2014 | LAParent.com 1

Building Friendships • Inclusive Toys • Getting Ready for Camp • Resource Guide


&Holly Robinson Peete and Rodney Peete

have learned a lot from their kids


LAPARENT.COM

2014


2014 Silver Award Winner

PARENTINGMEDIA ASSOCIATION

General ExcellenceAwards Competition


rev. 07/21/14

Size 12x 6x 3x

2UH 3.094” x 1.594” $210 $238 $258

2UV 1.594” x 3.094” $210 $238 $258

3UH 5.031” x 1.5” $314 $356 $385

3UV 1.594” x 4.687” $314 $356 $385

Size 12x 6x 3x

4US 3.312” x 3.094” $413 $468 $507

4UH 6.75” x 1.5” $413 $468 $507

4UV 1.594” x 6.312” $413 $468 $507

5UV 1.594” x 7.906” $516 $585 $634

4UH

3UV

2UH

2UH

2UH

2UV

2UV

5UV 5UV

3UH

4UH

4UV4UV 4US

Graphic Design included in the cost of the ad. Full Color included in the rate. Contact Your account executive for additional details.

Size 12x 6x 3x 1x

Full page 6.75” x 9.5” $3,572 $4,048 $4,381 $4,762

3/8 page 3.312” x 7.094” $1,571 $1,781 $1,927 $2,095

1/2V page 3.312” x 9.5” $2,016 $2,285 $2,473 $2,688

1/2H page 6.75” x 4.687” $2,016 $2,285 $2,473 $2,688

1/4S page 3.312” x 4.687” $1,091 $1,236 $1,338 $1,454

1/4H page 6.75” x 2.281” $1,091 $1,236 $1,338 $1,454

1/8H page 3.312” x 2.281” $ 623 $ 706 $ 764 $ 830

Advertising Rates for Monthly Core EditionsWe have advertising campaigns for any business, large or small, with special discounts available for combined products and multiple editions.

FP

1/8H

1/4H

1/8H

1/2H 1/4S

1/4S

1/2V

1/8H

1/4S

1/8H

1/8H

3/8V

Full-Page Bleed:Bleed: 8” x 10.75”Trim: 7.5” x 10.25”

Full Circulation

Classifieds Unit Ads

2UH


rev. 07/21/14

Camera-ready is defined as all ad materials (documents, fonts, artwork, etc.) provided by computer disk, email or web site and ad is built to the correct size and adheres to specifications below.

• Preferred submission file type is a high resolution PDF, with fonts NOT outlined and CMYK colors used.

• Ads of file type: EPS, JPG, PDF & TIF are accepted as well as files created in Illustrator, Photoshop and InDesign. Please do NOT outine type in URLs (www.yyyy.com), because the digital edition will not be able to detect it as a live link. Publisher files are NOT ACCEPTABLE. Microsoft Word ads are NOT considered camera ready.

• Regardless of file type (EPS, PDF, INDD, etc.) submitted, if photos are NOT embedded and/or fonts are NOT outlined, customer must also supply all photos and fonts used in the ad. Fonts and images must be resupplied each time the ad is submitted and include both Printer and Screen fonts.

• All linked photos/images should be saved as TIF, EPS, JPG or EPS. Grayscale or CMYK only with a resolution (dpi) of 200 for grayscale and 300 for color (high resolution quality). Please convert all Pantone or RGB colors to CMYK and save all files with the appropriate extension. All blacks used should be 100% black only, not a combination of Cyan, Yellow, Magenta and Black. PANTONE colors are NOT accepted and will be converted to CMYK.

• When building an ad for a full-page bleed please use the bleed and trim sizes at the bottom of the size chart. The full-page size at the top of the size chart is only for ads that do not bleed. Only full page ads bleed, all other ads should be built to the sizes indicated in the size chart above.

• Emailed ads should be named according to advertiser and not publication, and preferably have the advertiser’s name flagged in the subject line of the email. Compress (stuff or zip) your ad with “Stuffit” or a similar compression program and make sure the attachment is not over 15 MBs. For any files larger than 15MBs or too large to email in pieces, please submit the ad on CD or via FTP. You may also use the free sites such as Dropbox, YouSendIt.com or SendSpace.com to upload your file.

Please follow these guidelines to ensure that your ad prints properly. If these guidelines are not followed, L.A. Parent will not be held responsible for the poor printing quality of your ad.

Camera-Ready Ad Material Requirements:

“The Fastest, Most Effective Way to Reach Parents …2 customer limit, Submitted as JPEG file 3...

Documents

Transcript of “The Fastest, Most Effective Way to Reach Parents …2 customer limit, Submitted as JPEG file 3...