“Now successfully treat headaches, migraines and TMD while ... · clenching, grinding, cracked...

“Now successfully treat headaches, migraines and TMD in your dental practice... while earning at least an extra $100,000 a year.”

Join hundreds of dentists nationwide already profiting from this proven system...

• Casestypicallyrangefrom$4,000to$6500each,requirea minimal amount of your time and sometimes can be covered by insurance.

• Idealforthosedentistswhobelieveinproviding“state-of-the- art” dentistry.

• CreateanongoingsourceofreferralsfromMD’sandthe healthcare community.

• 90%ofthetreatmentcanbedelegated–leavingyoutime to focus on “high value” dentistry.

• Ifyouhave1,000patientsinyourpracticeyoualreadyhavethe patients you need within your practice. No advertising needed.

• Ourturnkeysystemprovideseverythingyouneed:diagnostic andtreatmenttechnology,2-dayCEworkshopatUNLVSchool ofDentalMedicineorNovaSoutheasternUniversityCollegeof DentalMedicine,one-yeartrainingandcoachingprogram, managementsystems,acustomSesame™ website and our exclusive no-costmarketingprogram.

• Spectacularresults–thesecaseswilllikelybeamongthemost satisfying of your career. Patients will become raving (and referring) fans.

• Unlikecosmeticprocedures,thisiscareyourpatientswillwant, even demand to be done now.

See inside for details about this exciting program...

“In the first 4 months we treated 20 patients at an average of $4,000 each.

That’s $80,000 of new revenue we would have missed out on. And it all

came from just telling my patients about the program.”

Dr. D., Oregon

“I was having severe ear pain, migraine headaches, jaw pain,

vertigo, very debilitating... I feel like a different person.”

Actual Patient

If you’ve stayed away from treating headaches, migraines, TMD and jaw pain because you’ve felt it was too time consuming or you were concerned that there’s never been a real solution, our program will change your mind. Dental patients all across the country are seeing life-changing results...many after just one treatment session.

Mark W. Montgomery, DMDChief Dental OffiCer

TruDenta

Visit us online at HeadacheTMDtreatment.com1

When you solve your patients’ long-standing headache, TMD and other facial pain, you’ll change their lives forever.

You see patients in your office every single day who suffer from chronic headaches, migraines and TMD. Many suffer in silence. Others are at the end of their ropes, having gone to doctor after doctor, and failed to find a solution that really works. Drugs are not the answer, they simply mask the pain, not resolve the underlying issues.

Unless you are systematically looking for them, you may be missing these cases altogether in your practice. Car accidents, sports injuries and even poor posture can contribute to dental force related symptoms.

Perhaps, you’ve always felt that as a dentist you’re not the right person to treat headaches, migraines and TMD. Or, maybe you’d love to help your patients, but you’ve never found a solution that gets results or can be easily done in your office – without involving a great deal of your time.

In this report, we’re going to introduce you to a proven program that not only allows you to successfully help your patients find ongoing relief from pain and discomfort, but also helps you build a profitable, unique revenue stream for your practice.

Throughout this report you’ll find testimonials and case studies from just some of the thousands of patients who have been through the program and achieved real results – most after just the first treatment.

And you’ll hear from dentists who share how easily the program integrated into their practice and how today they are not only helping patients, but they are reaping the financial rewards – with added annual profits of $100,000 to over $1,000,000 or more.

Best of all, TruDenta provides relief from years of ongoing pain and discomfort. Patients want, even demand, relief now – they don’t defer it until better economic times as they do with cosmetic procedures.

TruDenta

offers your

patients permanent relief

from TMD without the

ongoing hassle of an orthotic.

Migraines, Headaches, TMD... An untapped opportunity for your practice.

“How fast do you see results? My staff finished training in August of 2011. On September 1, we already had 7 TruDenta patients...in an area where the average household income is just 39K.” Dr. D, Oregon

“This program has been the first experience where my staff was so impressed and excited by how simple it was and how well they felt when they got to see the treatments first-hand.” Dr. C, Nevada

“You gave me everything I needed to succeed in a market that I never knew existed!” Dr. B, California

“There is no dentist on earth who would not benefit from this knowledge.” Dr. R.E., Nevada

“Over the years I have tried to implement newer technology and newer programs into my offices… and this just seemed to be a good extension of that technology to provide my patients better services. Pretty amazing, pretty powerful.” Dr. Thompson

For more information call 888-483-6570

Visit HeadacheTMDtreatment.com for more videos and testimonials from TruDenta dentists and patients.

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“This is real science, and it works.” Actual doctor

How large is the problem? Up to 40% of your current patients could be good candidates. Over 45 million Americans suffer from chronic headaches and migraines.

Statistically 18% to 25% of your current female patients and 6% to 8% of the men suffer from migraines. (Did you know that migraines can be so debilitating that many sufferers routinely end up in an emergency room seeking help?)

Furthermore, while not as severe as migraines, 4% of your patients suffer from chronic headaches that plague them on a daily basis.

And that’s just the tip of the iceberg once you consider the potential from patients with TMD or who have been in accidents. According to the National Pain Foundation, 75% of the population has experienced one or more of the symptoms of TMD.

While for some the symptoms are temporary and seem to go away, you can begin to see how large of a potential problem there is...and the opportunity to help people who have experienced problems associated with their jaws.

Force is often the underlying culprit of pain and TMD problems.

As you may already be aware headaches, migraines, clenching, grinding, cracked and broken teeth and other symptoms are often the result of unbalanced or improper forces within the mouth, head, neck and jaw.

We know that as the body ages, so does the bite. Teeth wear at different rates from the dental work utilized on many patients, and this can cause improper alignment of the teeth, and forces the muscles and tendons to work harder to compensate for the imbalances.

Vehicle accidents, sporting activities or even something as simple as a baby bumping its head against its mother’s head can misalign the mother’s jaw and bring on force related symptoms in the head, neck and jaw. Head, neck or jaw trauma, can cause stretching or tearing of the ligaments and muscles along with other unseen and often undiagnosed force imbalances and impairments.

We also see misalignment problems caused by poor adaptation to previous dental work, aged restorative

materials and, in some cases, from poor adaptation of the patient to changes from orthodontia.

Even stress and poor posture (such as from sitting in front of a computer for hours) and weight gain can result in many of the symptoms your patients are experiencing. All of these events fall into the category of dental force-related injuries, and all of them have been successfully resolved for patient after patient with our program.

Now there is a breakthrough solution that has brought relief to over 95% of patients treated.

Our program, TruDenta, uses patented, digital force and motion measurement technology to help you quickly complete a full myofascial or digital dental force evaluation. This allows you to diagnose a patient’s force-related injury problems in a single examination – eliminating the need for extensive study molds and multiple visits.

Better still, this same technology allows you to clearly show your patient the real cause of their symptoms in a very visual way. Patients can easily see and understand what is actually causing their symptoms, and eagerly accept your treatment recommendations. This quick diagnosis is followed with a treatment program that is comprised of both dental correction and various therapies that work to return the jaw to its natural position, relieving stresses that are causing your patients’ discomfort or triggering their headaches.

The therapies are similar to those used in every pro-sports and college team locker room, and in 3,000 hospitals around the globe, to help speed the recovery of athletes. They have the same positive results because in reality the muscles and tendons of an injured knee are just like muscles and tendons of the face and jaw.

The most amazing thing about this program is that we routinely have patients see significant relief after their first treatment and more than 95% of patients report positive outcomes at the end of the treatment program. And best of all for your patients, the therapies are painless, and use no drugs or needles.


”Over 45 million Americans suffer from headaches and migraines.”

–NationalHeadacheFoundation

Why every patient exam should include a TruDenta myofascial evaluation to

determine if there are improper or imbalanced forces in the

muscles, nerves tendons and joints.ByRonRitsco,DMD,MS,Cert.,Pros.,FACE

Asdentistswe’ve

alwaysknownthattheforces of the jaw and facial muscles play a huge role in helping a patient maintain optimal dental health. Throw that alignment off just a bit and the patient ends up with a malocclusion that

causes unnecessary wear and tear on the teeth and jaw and symptoms including head, neckandfacepain,headachesmigraines and TMD.

Yet many of us concentrate our care solely on the repair of damaged teeth and not on therootcause.Ouranswertofixinga wear problem may be to alter the teeth themselves, rather than treat the underlying misalignment problem in the muscles, nerves, joints and tendons.

A better solution for your patient is to add a TruDenta evaluation to your exam. With a proper evaluation we are able to identify and get to the real reasons patients are experiencing bite problems, inconsistent wear, and problems that are associated with TMD and other facial and headache pain. Fixtheunderlyingcauseandthesymptomsof headaches, migraines TMD and other problems resolve themselves.

Better still, the evaluation is fairly simple to learn, is performed primarily by staff members, and adds just a few minutes to a typicalexam.Iaddedittomyprotocolandpatientsthankmeeveryday–becausetheysee it as me going the extra mile for them. Most of them never even considered that a dentist could solve the problems they were experiencing.

Sointheend,Ibelievethatasdentistsweare doing our patients a disservice if we donotlookfor,andoffertreatmentforsymptomscausedbydentalforces.Formany dentists it becomes a foundational element of their entire approach to dentistry.

To find out how this program could fit in your practice, call 888-483-6570

“It was absolutely amazing. It was really truly amazing. It was almost overwhelming. It was incredible.” Actual patient

“It actually shows results after only one treatment.” Alyssa H., Las Vegas, NV

“I have drastically improved. I no longer have jaw pain and my headaches have improved. I felt like a different person. I would highly recommend this treatment.” Actual patient

“I had headaches all day, every day. I was taking probably 24 Ibuprofen every day. (Since the treatment) I haven’t taken Ibuprofen for headaches for four weeks.” Actual patient

“I have drastically improved. I no longer have jaw pain and my headaches have improved. I felt like a different person. I would highly recommend this treatment.” Actual patient

“It’s amazing how quickly it happens, and you are just so skeptical, like nothing is going to work. I happen to have had jaw pain for as long as I can remember. Now I don’t feel any!” Actual patient

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“I feel amazing. I’ve had pain forever so I thought that was the way I was supposed to live. I feel completely released and no pain whatsoever.” Actual patient

How the TruDenta Program Works.

At this point you may be asking, “How will adding TruDenta to my practice impact my time?” The truth is, not much. If you’re like most dentists, you’ll find your major involvement occurs at two stages of the program. At the examination and diagnosis stage and then again after therapy is complete, if any restorations are needed. During the typical 12-week treatment program your involvement will be to make several quick occlusion adjustments. The rest is handled by staff.

Diagnosis is so quick it can be easily integrated into your normal exam.

Using TruDentaScan technology you can almost instantly pinpoint the causes of your patient’s headache, jaw and force-related problems. The TruDenta scan measures forces on each and every tooth individually as well as provides a “movie” of the dynamic movement of the bite. You’ll clearly see abnormal musculature problems, the center of force patterns and occlusion timing

problems. All this is done through the scanning process while your patient is in the chair.

In addition, patients receive a digital measurement of their mandibular and cervical range of motion. This tool quickly enables you to pinpoint areas of impairment, further directing treatment to the proper areas.

Instead of having to rely on old-technology study molds, all the information you need to make an informed diagnosis is delivered immediately in an easy-to-diagnose-from, objective report with still and in-motion digital analysis.

Better still, this movie format gives you a real-time patient presentation tool that allows you to show your patients

specifically what is happening with their teeth, jaw and muscles. Viewing the movie, patients can easily understand what is causing their pain and the related headaches. The objective, visual presentation alone is often all it takes for a patient to accept your treatment program.


Up to 95% success rate!

“You’ve got a program here that is predictable, can work, that’s what I was looking for, to even think about treating TMD.” Actual doctor

Your staff performs the actual hands-on therapy treatments.

This is the key reason TruDenta will not overly impact your personal schedule or your ability to provide patients with the restorative care you enjoy. The beauty of the program is that the majority of the treatment in this system makes use of proven treatment therapies that work to return the muscles, tendons, nerves and joints to their natural positions.

These therapies are quickly learned and easily performed by staff members such as hygienists or dental assistants, so the impact on your time is minimal.

Using your time for what you do best – restorative and reconstruction.

When the therapy stage is complete you’ll step in again to complete any reconstructive care that is needed. Often there will be inappropriate wear or misalignment of the teeth resulting from living with the original force injury. You will find the TruDenta system will make your restorations and cosmetic dentistry procedures last longer with fewer return visits. Generally our dentists find that once you have relieved a patient’s pain they are eager to follow through with the dental care to assure that the problem does not come back. So in the end your time is spent doing what you do best, treating dental problems.

HoW TruDenTa can Help THe cosmeTic anD

resToraTive porTions of your pracTice.

We’ve found that many dentists using Trudenta in their practices now quicklyseehowtheprogramcanbecomean essential part of their comprehensive dentistry and full mouth restorations. Why? By having the muscles balanced andaligned,priortomajordentalwork,ourdentistsfindthattheirpatientshavefar fewer warranty issues and better overall satisfaction with the expensive, full mouth restorations they do.

Join hundreds of dentists

nationwide already profiting

from this program.

To speak with one of our successful dentist clients, call 888-483-6570


“When I talked to (TruDenta) about the possibility of treating these (TMD) patients to completion, free from pain and free from appliances, I was excited. For any dentist who wants to practice good dentistry, good medicine, good care, they should implement this as quickly as possible.” Actual doctor

“This turnkey program opened up a new scope of treatment options and care that I easily integrated into my already successful practice. What they have makes sense and also put an extra $100,000 in my pocket in the first several months.” Actual doctor

“It was really beyond what I thought. Just phenomenal. Dr. Amy’s breadth of knowledge is unbelievable!” Actual doctor

“In 2011 alone we treated over 500 TruDenta patients. At an average of $5,000 per case. It brought in over $2.5 million in revenue, and most of it was paid for by medical insurance.” Dr. S, New Jersey

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State-of-the-art technology for accurate diagnosis, and successful treatment

Two-day intensive training in hands-on therapies with CE credits

A full-year ofongoing coaching

A custom Sesame™ websiteand our exclusive 5-pointmarketing plan

TruDenta includes an intensive 2-day training seminar at UNLV School of Dental Medicine or Nova Southeastern University College of Dental Medicine for you and staff members.

TruDenta can add a steady and predictable revenue stream to the practice.

A typical case brings in $4,000 to $6,500 in revenue from work that is mostly performed by staff. The truth is our doctors have found that patients gladly pay to solve a lifetime problem, especially one that has often caused great discomfort.

TruDenta helps you build strong MD referral relationships

While most of our dentists see success from their own patient bases, many also see a greater potential by introducing local MDs and other specialists to their new TruDenta capabilities. They’ve been able to create a steady stream of referrals from physicians looking to help their own patients suffering from headaches and facial pain. TruDenta is most attractive to MDs who do not want to treat their patients solely with drugs. Since this program is often recognized as fixing a medical problem, in the end much of the care may be covered by a patient’s medical coverage.

TruDenta is a fully supported turnkey program.

The best part about TruDenta is that you can have it up and running in your practice within a few weeks. We provide everything you need from the diagnostic technology to training you and your staff in the therapeutic techniques and business integration.

• Trainingbeginswithnumerouslivecalls,bothweb andtelephonic,betweenourstaff,doctorsand businesscoacheswithyouandyourteam

• Nextyouandyourteamattendanintensive2-day seminaratUNLVSchoolofDentalMedicineorNova SoutheasternCollegeofDentalMedicine.

• Inhandson,CEcourses,youandyourentirestaff willlearnhowtousethetechnologyportionofthe programtoquicklyandaccuratelydiagnosetheforce injuriesthatarerelatedtoyourpatients’pain.

• You’lllearncasepresentationstrategiesthatwillhelp yourpatientstoseehowtheprogramwillbenefitthem.

• Staffmemberswillbetaughtthecompleteclinical treatmentprogramusedtobalanceandrestore propermuscleandjawalignment.

• Youandyourstaffwillhaveaccesstoafullyearof on-goingtrainingandcoachingtoensurethey remainconfidentandproficientindeliveringcare.

• Newstaffmembersarewelcomeatfutureworkshops toreceivedirecttraining.

• Theprogramincludesourexclusive5-point,no-cost marketingprogramthathelpstomakeattracting TruDentapatientsfromyourcurrentpatientbasesimple.

• A100%customSesame™websiteforyourpractice featuringtheTruDentaprogram.

• Yourmarketingprogramcomescompletewith detailedTruDentamarketingstrategiesandmaterialsas wellastemplatesforpostcards,letters,emails,websites, andpressreleases.Yougeteverythingyouneedtoeasily promoteTruDenta.Weevenhelpyoucustomize everythingtoreflecttheuniquequalitiesofyourpractice.

continued on page 9

Here is just a small part of what TruDenta includes:


meet the people Behind TruDentaour executive leadership Group

John Harris, President and CEO Mr. Harris previously served as Chief Technology Officer of CSDVRS the leading provider of communications technology to the deaf community. He has been President of two publicly listed companies, where he authored numerous patents related to broadband communications technologies.

Dr. Richard Amy, Chief Medical Officer Dr. Amy is an instructor, educator, researcher, author, inventor and innovator in the health care arena. His pioneering efforts have resulted in treatment specific approaches, that focus on functional neurological restoration.

Mark W. Montgomery, DMD, Chief Dental Officer Dr. Montgomery has been committed to excellent patient care since graduating from Oregon Health Sciences University in 1980. He is well known for his mastery in the area of comprehensive diagnosis and treatment of complex dental problems.

Scott Peterson, Director of Technical Services Scott joined DRS after technical leadership and management positions within Henry Schein’s software group, including Dentrix, Easy Dental and Vipersoft/Clarity. Mr. Peterson is responsible for managing the technology services and support organization for TruDenta practices and DRS.

John Abeles, MD,Ph.D, President, General Partner, MedVest, Inc., Northlea PartnersDr. Abeles, MD, Ph.D is a USA based venture investor, director of companies, consultant, entrepreneur and philanthropist. He practiced medicine in London before joining the pharmaceutical industry as a Senior Medical Executive with Sterling Drug, Pfizer, Inc. and Revlon Health Care. In 1975 he became a Wall Street health care analyst with Kidder Peabody until 1980, when he formed MedVest and later Northlea Partners.

Pierre D. Mourad, Ph.DDr. Mourad is the Principal Physicist at the Center for Industrials and Medical Ultrasound at the University of Washington, where he has been on the faculty since 1988. He also serves as an Associate Professor in the Neurological Surgery, Pediatric Dentistry and Bioengineering departments.

Allen Okie, MD, FACAI, FAAPDr. Okie is currently in practice and the Medical Director of Family Care Partners in Jacksonville, Florida, a multi site primary care practice with over 100,000 patients. He founded Vantage Health Plan, a physician owned HMO in Jacksonville, and was the Chief Medical Officer of AmeriPlan USA, a consumer driven health care company.

Ron Ritsco, DMD, MS, Cert., Pros., FACEDr. Ritsco has published extensively in scientific journals and has lectured and taught dentists internationally on many facets of advanced dentistry. He serves on the adjunct faculty at the University of Texas Health Science Center at Houston and on the Dean’s faculty at the University of Maryland Dental School in Baltimore.

Key members of our advisory Board

More than 95% of patients

report positive results after

the first treatment.

For more information call 888-483-6570


Special Note: this statement came 15 months after Judy completed therapy...

“I wish I could explain it... I just can’t get over it that I don’t have that pain after all these years.” Judy, Actual patient who had suffered with migraines for forty years

“I am crying from happiness. I love the way I feel today.” Actual patient

“I have drastically improved. I no longer have jaw pain and my headaches have improved. I felt like a different person. I would highly recommend this treatment.” Penny M., Texas

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“I had headaches two to three times a week… When the opportunity came to come on full time, there was no way to pass that up. The opportunity I had to train hundreds, that would treat and help cure thousands, is something that is beyond rewarding to me. It is changing people’s lives ever day. You see it in our doctors; you see it here in the office. It is the most amazing thing to be a part of!” Jamie, actual patient and now one of our trainers

Here are the patient complaints the TruDenta program can successfully resolve:• Headaches(chronicorirregular)

• Migraines

• Clicking/poppingofthejawjoints

• Clenchingandgrinding(bruxism)

• Tinnitus(ringingoftheears)

• Muscletensionandpaininthefaceandneck

• Sensitiveteethduetooverloadedforces

• Brokenteethordentalwork

• Uneventoothwearandcracking

• Temporomandibularjointdysfunction(TMD)

• Limitedrangeofhead/neckmotion

• Reducedmouthopeningrange

• Acceleratedbonelossinperiodontaldisease

• Vertigo

• Earpainnotfrominfection

How many prospective TruDenta patients do you already have in your practice?

Many of our dentists have found they have more than enough patients already in their practices to make the program a success without having to advertise for patients.

Rule of thumb says that if your practice has 1,000 or more patients you have enough prospective patients to sustain a very profitable program.

Typically1/3ormoreofyourpatientbasecould benefit from TruDenta.

Based on national statistics 20% of your female patients and 7% of the males suffer from migraines. Another 4% will suffer from chronic headaches and 15% of your patients have symptoms of TMD and other jaw injuries.

If those stats alone are not enough to convince you that you have a sizable pool of patients already in your practice, keep in mind that 95% of patients that have been treated with the TruDenta program have reported favorable results. Many of our doctors are seeing large numbers of new patients based simply on word-of-mouth referrals from their satisfied patients.


You can liberate your patients from pain, quickly, effectively and without the burden of lifetime appliances.

Many of the most successful TruDenta member practices have received the majority of their patient volume for TruDenta (and ultimately other care) from medical doctors and other healthcare professionals.

Call888-483-6570tofindoutifTruDentaisrightfor your practice.

The fact is TruDenta attracts many dentists who have already received advanced training from prestigious institutions including LVI, Hornbrook Group, Pride Institute, The Dawson Academy, The Pankey Institute and others. The reason? They tell us that they see TruDenta as the next step in their learning process.

So we believe that any dentist who gets satisfaction out of helping patients or enjoys providing state-of-the-art care would personally benefit from TruDenta.

But we also understand that you’re probably looking for a way to increase profits in addition to the altruistic nature of dentistry. Our promise: we will not even recommend TruDenta to you if we do not truly believe that you could add a minimum of $100,000 a year in new profit if you follow the program guidelines.

Talk to a dentist already profiting from TruDenta.

Not another salesman.

We encourage you to call us at (888) 483-6570 now to get your questions answered and to see if TruDenta is right for you.

If you qualify, we’ll put you in touch with real dentists who

have already been successful with TruDenta. You’ll learn firsthand how easy it is to put TruDenta in place in your practice...and start profiting...from someone who has actually done it.

But you won’t truly know until you call, so take a few minutes now to arrange to talk one-to-one with a real TruDenta dentist.

100% financing available and

your investment could be 100%

tax deductible under IRS Rule

179. With financing, just one

patient per quarter can more

than pay for the system.

©2012 HSS

Find out if you qualify with a 15-minute no-obligation consult. Call 888-483-6570


“I felt like a million bucks. After my treatment yesterday I felt wonderful. It’s a total well-being experience.” Marianne H., Florida

“15 months after completing treatment, and still no headaches!” Judy M., Connecticut

“If anyone has any questions, I will be proof. I’ll be proof that the system works. I had tears in my eyes when I found out that you guys could actually help me. I’m just glad someone finally figured this out.” Actual patient

“I am crying from happiness. I love the way I feel today.” Actual patient

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Call (888)-483-6570 nowto start building profits with TruDenta.

“My headaches are gone. My jaw doesn’t hurt as much and it’s only my second treatment.” Carmen, Actual Patient

1700 E. Las Olas Blvd., Suite 300Fort Lauderdale, FL 33301

“Now successfully treat headaches, migraines and TMD in your dental practice... while earning at least an extra $100,000 a year.”see inside for dozens of real-life experiences of actual TruDenta dentists and patients...

“My life has improved so much because I am not

hindered by headaches or migraines. I get to enjoy being with my

grandkids, spending time with my family, and just enjoying life.”

Vicky, Actual Patient

Call(888)-483-6570or visit HeadacheTMDtreatment.com

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