“Like This”

Facebook Training

Introduction

The purpose of the “Like This” Facebook Training is to give you the tools and the skill to use Facebook successfully from a business standpoint.

It has been divided up into easy to learn sections that are available in a PDF format and will be made available for download.

Day Four † “Like This” Facebook Training

WHO IS YOUR „TARGET MARKET‟

•The real key to successful marketing within the

social media platforms is knowing exactly who

you are targeting.

•Obviously you want to find people who want

and/or need your products or services.

•Why invest hours and hours of time in a random,

hit or miss marketplace when the majority of

them are not your target market.

It is essential that you do some

research and answer these questions

about your prospective customer…

Who is your ideal client or

customer? What are their

hopes and dreams? What

are their biggest fears?

What is the demographic

profile of your ideal client?

How old are they? How

educated are they? Are

they married or single?

Once you answer these

questions, you will have a

good idea who your target

market is and be able to

shape your marketing

efforts accordingly.

Why do they need your

offer? What problem will your offer solve for them?

WHAT OTHER TYPES OF SOCIAL MEDIA DO THEY PLUG INTO?

WHO IS YOUR „TARGET MARKET‟

Do you know how they prefer to consume their information?

WHO IS YOUR „TARGET MARKET‟

START WITH VISUALIZING YOUR PERFECT CUSTOMER

WHO IS YOUR „TARGET MARKET‟

Write it down…

• Who is your ideal client or

customer?

• Why do they need the services or

product that you provide?

• What problem will your product

or service solve for your ideal

client?

PIECES OF A PUZZLE

WHO IS YOUR „TARGET MARKET‟

• If you perform this exercise well, your ideal

prospect should now have a definite shape

similar to a piece of a puzzle

• You should be able to gaze at the world through their eyes and

recognize what their main needs, desires or problems are.

• It is now up to you to design your marketing so that your

company appears to be a PERFECT fit for your client needs.

YOU HAVE TO BECOME THE PERFECT FIT

WHO IS YOUR „TARGET MARKET‟

• The marketing language you use, your branding, the

problem your product or service solves and all aspects

of your marketing should be directly tailored to your

customer’s needs.

• NOT the other way around!

• This is the most common mistake that most businesses

make. They start with a backwards approach…they have

a product but don’t understand or recognize who their

customer base is.

SOCIAL MEDIA IS ALL ABOUT COMMUNICATION!

WHO IS YOUR „TARGET MARKET‟

• First goal … become a master

communicator.

• Even if you recognize your target

market accurately you still need to

get your communication to resound with them.

• It is a good idea to understand how the typical person

uses Facebook. Your messages will be better received if

you assume a conversational tone rather than trying to

sell people.

In Conclusion

WHO IS YOUR „TARGET MARKET‟

• This module is just an overview to the

concept of targeting your market.

• You will accomplish much more success when you start

your social media campaign within Facebook with the

correct mindset from the start.

• Future modules will include additional details and show

you specific STATEGIES to target your market directly

within Facebook.

Thank You! Tomorrow‟s Topic…

“Approaching Social Media With The Right Mindset”

http://www.kimgarst.com