“Information technologies are doubling their power every ... · 2. Social media will transform...

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The Top Technology Trends Transforming the MICE Industry

Corbin Ball, CSP, CMP

Corbin Ball Associates

© 2013 Corbin Ball Associates

Course Notes: corbinball.com/assets/trends-amf.pdf

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“Information technologies are doubling their power every year.”

-- Ray Kurzweil, Futurist, 2011

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Three MICE Technology Trends:

1. Event software is cloud-based…

and is becoming faster, cheaper and easier to use!

Trends: Cloud-based Software Management

Benefits:• Accessible (24/7 anywhere)• Standard interface (browser)• Cross-platform (pc/Mac)• Limited IT support needed• Works better with other programs

(interoperability)• Development tools much cheaper and

faster• Total cost of ownership (‘freeconomics’)

Web-based Events Management

• Registration/Attendee Management

• Exhibition Management

• Event Web Sites

• Social Media Promotion

• RFPs

• Housing/Travel

• Customer Relations Management (CRM)

• Project Management



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Low Cost Web-based Management

Open source web sites:wordpress.orgjoomla.comvancouverconventioncentre.comeventespresso.com

Free web tools:amiando.comeventbrite.comfloorplangenie.com

Three MICE Technology Trends:

2. Social media will transform how events and venues are managed and marketed.

Rupert Murdoch

Global Media Entrepreneur

“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it is the people who are in control.”

Econsultancy

• 90% online consumer trust recommendations from people they know.

• 14% trust advertising.

Importance of social networks for marketing events?

Social Media & Events Report, Amiando, August, 2013

1,500 event organizers Social Media & Events Report, Amiando, August, 2013

What social channels to you use?



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Hubspot, May, 2013

1.1 billion users

500 million users

1 billion monthly users

500 million users

225 million users200 countries

50 million monthly users

12 million monthly unique visitors

Exhibitor Media Group Survey --

7,945 marketing professionals subscribing to Exhibitor Magazine

How many hours per week do you spend on social media marketing?

Time Management Do you use social media monitoring tools?

Social Media & Events Report, Amiando, August, 2013

Time Management:

Social Media Aggregators

• hootsuite.com• klout.com• trackur.com• salesforce.com/radian6

Marketing Funnel

No trusted basis of comparison

Stop spamming me!

Trusted, relevant, personalized info.

Your logo is on my t-shirt

$$$ = Awareness

Noise makes it difficult to get

eyeballs

awareness consideration preference action loyalty



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awareness consideration preference action loyalty

Viral Videos

SocialNetworking

Blogs

Ratings and Reviews

Communities

Blogs

Podcasting

Support Forums

Wikis

Marketing FunnelThree MICE Technology Trends:

3. Mobile technology is transforming events and society in general.

Cisco Visual Networking Index Forecast, Feb. 2013

By the end of 2013: More mobile devices on Earth than people!

Ericsson Mobility Report, June, 2013

1 billion smart phones in use.

2 billion by 2015!

SoftwareOperating Systems

MIT Technology Review - Dec. 12

Apple

Android

Ma

rke

t S

ha

re

Global Personal Computing OS Shipments



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800,000

700,000

Mobile apps moving from early to late majority for events:

• Agenda / program

• Alerts / messaging

• Appointments

• Area information

• Audience polling

• Brochures

• Conference program

• Conference video

Mobile apps for events and exhibits

• Exhibit guide

• Floor plans /mapping

• Lead exchange

• Meetings logistics

• Micropayments

• Networking

• Registration

• Session handouts

• Surveys

• Ticketing

“Swiss Army” meeting apps

ativsoftware.comcore-apps.comcrowdcompass.comdoubledutch.comgeniemobile.comquickmobile.comsherpa-solutions.com

Low Cost/Free (DIY) Apps:

guidebookapp.combizzabo.com



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Way-finding / Augmented Reality

google.com/mobile/gogglesg.co/projectglasswifarer.comindooratlas.comwordlens.com

U.S. Technology Adoption Rates

Time from consumer availability to 10% penetration:

MIT Technology Today, May 2012

• Large, high resolution screen • Light• Instant on• Intuitive• GPS capable• Thousands of free apps

Paperless Binders

dropbox.com

apple.com/iwork/pages/

apple.com/iwork (numbers)

bytesquared.com/product/office/ipad

paperportnotes.com

goodiware.com/goodreader.html

onenote.com

Paperless Binders

3 steps:

A. PDF conversion

B. Cloud storage (optional)

C. PDF readers/annotators



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• PDF is the cross-platform document standard – great with tablets.

• Locks formatting.• Conversion is easy.

A. PDF Conversion Resources:

Corbin’s Favorites Filecorbinball.com/bookmarks

Corbin’s Article Databasecorbinball.com/art

Corbin’s TechTalk Newslettercorbinball.com/techtalk

Course notes:

corbinball.com/assets/trends-amf.pdf

©2013 Corbin Ball Associates

Contact Info:Web: corbinball.com

Blog: corbinball.wordpress.com

Facebook: facebook.com/corbin.ball

LinkedIn: linkedin.com/in/corbinball

Twitter: twitter.com/corbinball

Google+: goo.gl/zvMn6

Pinterest: pinterest.com/corbinball

Course notes:corbinball.com/assets/trends-amf.pdf

Thank you! Please fill out the evaluation form. Corbin Ball, CMP is an international speaker, consultant and writer helping

clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5th time he has received this award.

Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225 USA

[email protected] [email protected]/corbin.balllinkedin.com/in/corbinballcorbinball.wordpress.com

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