AJAS 2017 Annual Conference | 1

2017 ANNUAL CONFERENCEApril 2-5, 2017Memphis, Tennessee

“If I am not for me, who is for me; and if I am (only) for myself, what am I?”- Hillel, Ethics of the Fathers, 1:14

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Dear Friends,

We are excited to invite you to our 2017 Annual Conference, April 2-5, 2017 at the truly venerable Peabody Memphis in Memphis, Tennessee. Our Conference Planning Committee has designed an exciting program filled with exceptional keynotes, breakouts, AJASSpeaks, and back by popular demand, Chai Ideas. We have listened to your feedback and we are happy to announce some new additions to the conference: n Best Practices Forum, which will focus on discussions relevant to communities based on size of

operation;n A movie night featuring the thought-provoking GEN SILENT with the director Stu Maddux

joining us;n MASTERClass, an innovation for the Wednesday morning session. This will offer participants a richer

format with viable take-home initiatives to use within their own communities. This year’s topic will be Innovations in Jewish Palliative and End of Life Care.

We are proud to continue to have the vital and strong support of our business partners and exhibitors. The Exhibit Hall will take place on Monday, April 3rd and business partners will have a strong presence at all our events.

The conference highlight will be what promises to be a memorable site visit to Memphis Jewish Home & Rehab, featuring a lively interactive “HEY, Bobby!” question and answer session after the tour, hosted by Bobby Meadows III, Executive Director.

Please join us in Memphis for some education, networking and most of all some genuine Southern hospitality!! Plan to be a part of the AJAS 2017 Conference in Memphis. We look forward to seeing you there!!

Shalom, y’all!

Karen and David

Karen Flam David R. AbrahamDonald Berman Maimonides Geriatric Centre Beth Sholom Village

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Continuing Education Credits will be available through the National Association of Long Term Care Administrator Board (NAB) for NHA or RCAL licenses.

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The Reverend Raphael Gamaliel Warnock, Ph.D. Monday Morning, April 3rd

The Rev. Dr. Raphael Gamaliel Warnock has served, since 2005, as the Senior Pastor of the historic Ebenezer Baptist Church, spiritual home of The Rev. Dr. Martin Luther King, Jr. The son of two Pentecostal pastors, Dr. Warnock responded to the call to ministry at a very early age, and became, at age 35, the fifth and the youngest person ever called to the senior pastorate of Ebenezer Church, founded in 1886. Yet, before coming to Ebenezer, “America’s Freedom Church,” Dr. Warnock was blessed to study and serve within the pastoral ranks of leading congregations also known for their deep spiritual roots and strong public witness. He began as an intern at the Sixth Avenue Baptist Church of Birmingham, Alabama, where he was ordained by the Rev. Dr. John T. Porter, who himself had served many years earlier as Martin

Luther King, Jr.’s pulpit assistant at Dexter Avenue Baptist Church in Montgomery, Alabama and later under the tutelage of Martin Luther King, Sr. at Ebenezer. From there, he served for six years as the Youth Pastor and four years as Assistant Pastor at the historic Abyssinian Baptist Church of New York City – also one of the nation’s leading congregations. Finally, before taking the helm of Ebenezer, Pastor Warnock immersed himself further in the challenges of urban ministry, in the 21st century, while serving for 4 ½ years as the Senior Pastor of Baltimore’s Douglas Memorial Community Church, also a spiritual base of social activism.

Under Pastor Warnock’s leadership, more than 4,000 new members have joined Ebenezer, enhancing the Church’s legacy of social activism with both spiritual and numerical growth. Several new ministries have been launched, including Worship on Wednesdays (WOW), EbenezerFest, Cutting Through Crisis, Faith & Fitness, Jericho Lounge, Young Adult Ministry and After Midnight (A Watch Night Worship Celebration). The Church’s income has continued to grow, even during the Great Recession, making possible over $5 million in capital improvements to the Educational Building and the Horizon Sanctuary, including HVAC systems, upgrades to the roof and enhancements in sound and lighting systems. Additionally, our pastor led us in a successful fundraising campaign to build the $8.5 million Martin Luther King, Sr. Community Resources Complex. The brand new building houses the Church’s administrative offices, the fellowship hall, classrooms, meeting rooms, a Cyber Café and an MLK Collaborative of four nonprofit partners, including Operation HOPE, Casey Family Programs, The Center for Working Families and nsoro Educational Foundation, all engaged together in helping individuals and families to improve their own life outcomes and live healthier and more prosperous lives.

The Rev. Dr. Warnock graduated from Morehouse College cum laude in 1991, receiving the B.A. degree in psychology. He also holds a Master of Divinity (M.Div.) degree from Union Theological Seminary, New York City, from which he graduated with honors and distinctions. Seeing his pastoral work as tied to the ministry of scholarship and the life of the mind, Rev. Warnock continued his graduate studies at Union, receiving a Master of Philosophy (M.Phil.) degree and a Doctor of Philosophy (Ph.D.) degree in the field of systematic theology. He is a member of Alpha Phi Alpha Fraternity, Inc., the 100 Black Men of Atlanta, Inc. and a Lifetime Member of the NAACP.

Rev. Warnock’s activism was honored in 2016, as his footprints were placed on the International Civil Rights Walk of Fame. Among other honors, Rev. Warnock has been recognized as one of “Atlanta’s 55 Most Powerful” by Atlanta magazine, one of the “New Kingdom Voices” by Gospel Today magazine, one of “God’s Trombones” by the Rainbow Push Coalition, a “Good Shepherd” by Associated Black Charities, one of the “Chosen Pastors” by The Gospel Choice Awards, “A Man of Influence” by the Atlanta Business League, one of The Root 100 in 2010, 2011, 2012 and 2013 (TheRoot.com a division of the Washington Post), one of the “Top 10 Most Influential Black Ministers” by Loop 21, one of the “20 Top African American Church Leaders” by TheRoot.com and he has received the Reverend Dr. William A. Jones Justice Award from the National Action Network. He is a National TRIO Achiever

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Award recipient and has been honored by induction into the Martin Luther King, Jr. Board of Preachers. As an opinion leader, his perspective has been sought out by electronic and print media, locally, nationally and internationally. His work has been featured on CNN, the CBS Evening News, the and in the Atlanta Journal and Constitution which hailed him “a leader among Atlanta – and national – clergy, a fitting heir to the mantle once worn by The Reverend Dr. Martin Luther King, Jr.” At President Barack and First Lady Michelle Obama’s request, Dr. Warnock delivered the closing prayer at the 2013 Inaugural Prayer Service held at the National Cathedral and delivered the sermon for the Annual White House Prayer breakfast in March 2016.

Rev. Warnock has preached his message of salvation and liberation in such places as The Riverside Church of New York and the International Festival of Homiletics. But he is just as comfortable in a small, country church or an urban storefront. His first book is entitled, The Divided Mind of the Black Church; Theology, Piety & Public Witness (NYU Press, 2014).

Rev. Warnock is married to Mrs. Oulèye Ndoye Warnock and the couple has one daughter.

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Seth M. SiegelTuesday afternoon, April 4th

Seth M. Siegel is a writer, lawyer, activist, and serial entrepreneur.

Seth is the author of the New York Times bestseller Let There Be Water: Israel’s Solution for a Water-Starved Work. More than twelve foreign language editions of Let There Be Water – including Czech, Japanese, Hebrew, Mandarin and Vietnamese – are in print or production. Seth’s essays on water and other issues have appeared in The New York Times, The Wall Street Journal, the Los Angeles Times, and in leading publications in Europe and Asia.

Seth is the Daniel M. Soref Senior Water Policy Fellow at the School of Freshwater Sciences, University of Wisconsin-Milwaukee. He is a Senior Advisor to Start-Up Nation Central, an Israeli non-profit that connects government, NGO and business leaders to the relevant people, companies and technologies in Israel. Seth is also a member of the Council on Foreign Relations.

Seth has spoken on water issues around the world and at venues in more than 50 US cities, including the United Nations, World Bank, Davos, Google’s headquarters, and at more than a dozen major college campuses, including Harvard, MIT, Princeton, Yale and Stanford. He has briefed members and committees in both the Senate and Congress, and keynoted at major water, and agriculture conferences, including the Global Water Summit, One Water Summit and The Alltech Ideas Conference.

Seth began his career as an assistant district attorney in New York City, before working as a litigation associate and criminal defense attorney at Frankfurt Garbus Klein and Selz. In 1990, Seth co-founded The Beanstalk Group, a trademark licensing and brand extension agency. The company grew to be the world’s largest of its kind and was sold to Ford Motor Company in May 2001. In November 2005, Ford Motor Company sold Beanstalk to Omnicom and Seth stepped down as co-CEO, assuming the position of Vice Chairman.

While at Beanstalk and a predecessor company, Hamilton Projects, Seth advised many Fortune 500 companies in the proper secondary use of their trademarks, trade dress and copyrights, including AT&T, IBM, Apple, Harley-Davidson, Unilever, Ford Motor Company, Chrysler, McDonald’s, Wendy’s, Subway, Hershey Foods and Campbell Soup. He also served as an adviser to and licensing agent for cartoon producer Hanna-Barbera Productions for its many characters including The Flintstones, The Jetsons, Yogi Bear and Scooby-Doo.

Seth has co-founded several other companies and ventures, including Sixpoint Partners, a boutique financial services firm, and the Harley-Davidson Café restaurants. He was also a Producer of the Broadway revival of Man of La Mancha for which he received Tony and Drama Desk nominations, and an Associate Producer of the Emmy Award-winning ABC mini-series “Dinotopia”.

In addition to his for-profit work, Seth was the creator and primary funder of the “Building Community Through Literature” reading program at P.S. 165 in Queens, New York that ran for nine years. He has served on several charitable Boards, including Heschel School, where he has served continuously since 1989 and was made an honorary trustee in 2010. Seth was the Board Chair of the Cornell University Hillel and also sits on the Boards of AIPAC, a pro-Israel organization, and of NLI-USA, the organization charged with the rebuilding of the National Library of Israel. He has also long served on the Advisory Board of Cornell’s ILR School.

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Seth is the recipient of several awards, including the Cornell University ILR School’s Jerome Alpern Award, which is presented to an outstanding alumnus and the Tanner Prize, awarded by Cornell Hillel. He is also the recipient of Alpha Epsilon Pi’s Arthur and Simi Teich Award for Distinguished Alumni Achievement. Let There Be Water has won many awards and recommendations, including an Axiom Business Book Award and the Daily Beast’s list of “Best Big Idea Books” in 2015.

Seth is a graduate of Cornell University and the Cornell Law School, and studied at the Hebrew University of Jerusalem. He collects quotations and published a selection of his collection under the title Other People’s Words in 2005. Seth is married, has three children and lives in New York City.

All of the profits from sales of Let There Be Water are being donated to charity.

For more information on Seth, visit www.SethMSiegel.com. Connect with Seth on Twitter @SethMSiegel.

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SUNDAY, APRIL 2

8:30 am Golf Tournament9:00 am - 10:00 am Activity: Zumba10:30 am - 11:30 am Activity: Yoga Class led by Sandra Simon, CEO of Cedar Sinai Park 10:30 am - 12:30 pm Activity: Tennis12:00 pm - 6:00 pm Registration Open1:00 pm - 5:30 pm Exhibitor Move-in2:00 pm - 4:00 pm Community Lay Leaders Program Sponsored by LCS3:00 pm - 4:00 pm Development & Philanthropy Caucus4:00 pm - 5:00 pm Chai Ideas Session5:00 pm - 5:30 pm Session for Exhibitors5:30 pm - 7:00 pm Opening Cocktail Reception Sponsored by Unidine Senior Living Culinary Group7:30 pm - 9:00 pm Dinner with Don

MONDAY, APRIL 3

7:00 am - 5:30 pm Registration Open7:30 am - 8:15 am Buffet Breakfast8:00 am - 8:45 am Opening Plenary Session: Opening Remarks and Awards8:45 am - 9:45 am Keynote: The Reverend Raphael G. Warnock, Ph.D. Sponsored by HJ Sims10:30 am - 11:45 am Breakout Sessions (concurrent)11:45 am - 2:30 pm Exhibit Hall Open (with buffet lunch in hall)2:45 pm - 3:45 pm Innovation Roundtables Fair 4:00 pm - 5:15 pm Breakout Sessions (concurrent)6:30 pm - 7:30 pm Bourbon Tasting Reception at The Peabody Memphis Sponsored by Morrison Community Living7:30 pm - 9:30 pm Screening of GEN SILENT9:00 pm - 11:00 pm Board Chair’s Nightcap

TUESDAY, APRIL 4

6:00 am - 7:00am Activity: Zumba7:00 am - 1:00 pm Registration Open7:00 am - 8:00 am Buffet Breakfast8:00 am - 8:45 am AJAS Annual Business Meeting; Elections and Awards9:00 am - 10:15 am AJASSpeaks Session Sponsored by Perkins Eastman10:30 am - 11:45 am Best Practices Forum12:00 pm - 1:30 pm Lunch and Jewish Programming Awards and Keynote: Seth M. Siegel1:30 pm - 1:45 pm Book Signing with Seth M. Siegel1:45 pm Load buses and travel to the Memphis Jewish Home & Rehab 2:45 pm - 3:30 pm Tour Memphis Jewish Home & Rehab3:30 pm - 4:30 pm Panel Discussion with Memphis Jewish Home & Rehab Key Leadership -- “Hey, Bobby!”4:30 pm - 5:30 pm Memphis Jewish Home & Rehab Light Cocktail Reception5:15 pm Buses start back to The Peabody Memphis

WEDNESDAY, APRIL 5

7:45 am - 8:30 am Buffet Breakfast8:30 am - 10:45 am MASTERClass: Innovations in Jewish Palliative & End of Life Care10:45 am - 11:00 am Closing Remarks11:15 am - 12:30 pm AJAS Board of Directors Meeting

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*times are subject to change*

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Golf TournamentThe 2017 AJAS Annual Golf Tournament will be taking place at Mirimichi. Mirimichi, meaning “place of happy retreat,” is a premier public golf course located just 15 minutes north of downtown Memphis. The par 72 championship course is a challenging 7,400 yards from the tips, and provides five to eight different tee boxes on each hole to appeal to golfers of all abilities. Mirimichi’s rolling grass mounds, meandering creeks and scenic vistas provide a natural ambience that creates a haven for golfers. At Mirimichi, golf, nature and people exist in harmony. There is an additional fee for the tournament, which you will see when registering for the conference; singles are welcome. Golfers should coordinate their own transportation to and from the course.

TennisAs a follow up to our conference survey in 2016, indoor tennis courts have been reserved for the AJAS conference. On Sunday, April 2nd from 10:30 am - 12:30 pm, both singles and doubles are welcome to come play. Leftwich Tennis Center is only 8 miles away from The Peabody Memphis, and equipped with 8 outdoor courts and 4 indoor courts. There is an additional fee, which you will see when registering for the conference. Transportation to and from the tennis club will be on your own.

Community Lay Leaders Program Sponsored byOn Sunday afternoon from 2:00 pm - 4:00 pm, please join us for an inspiring afternoon of education, dialogue and insight with Lori Peterson, CEO of Collaborative Consulting. As our field is becoming increasingly volatile and crowded, the need to be positioned correctly in the market is absolutely essential. Lori will be presenting on “Our Inability to Create Certainty.” Lori brings years of expertise in working with organizations at the crossroads and helps them strategize and make decisions that may aid in launching them into the future.

Chai Ideas ***Back by Popular DemandChai Ideas will use the “world café” format of tables, time and topics to generate lively discussions and meaningful conversations. This year discussions will revolve around three concepts within serving a broader community: Jewish and non-Jewish lay leadership and non-traditional philanthropy sources, the LGBT elder, and should our future include mental health services as a component of our business model.

Exhibitors’ ShowcaseThe Showcase, with buffet lunch, will take place 11:45 am - 2:30 pm on Monday and is a “can’t miss” part of the conference. The event is a great opportunity to meet with our exhibitors or business partners who work hard to support your communities and elders every day.

Innovation Roundtables Fair Come listen to award winners present on innovative programs and ideas in addition to hot topics from AJAS members on what they are working on in their individual communities.

GEN SILENT Screening During our Annual Conference on Monday, April 3rd from 7:30 - 9:30 pm, we will be screening the widely acclaimed documentary: GEN SILENT. We are fortunate to have the Producer/Director, Stu Maddux, and Producer Joseph Applebaum with us to give us commentary and answer questions about this groundbreaking documentary.

Development & Philanthropy Caucus On Sunday, April 2nd, join Karen Flam, Foundation Director of Donald Berman Maimonides Geriatric Centre/Jewish Eldercare Center Foundations, for discussions on relevant issues relating to development and philanthropy.

AJASSpeaks Sponsored byThis exciting general session on Tuesday morning will be composed of four, 15-minute highly produced presentations on inspired Jewish ideas. This year, presenters will explore the central themes of Jewish literacy, religious engagement and identity, presented in light of their presenter’s own work, personal experiences, or Jewish or secular texts. The speakers’ passions result in engaging and inspired talks that teach something new or perhaps are counterintuitive. Please come and listen and begin to understand what really leads to success.

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Best Practices Forum *** NEWOn Tuesday morning, we are trying something new this year. Our Best Practices Forum is designed to educate and inform community leaders based on organization size. One session will be geared towards communities with a budget of $40 million and below with a panel of three leaders (from two AJAS communities), discussing Partnerships & Affiliations as well as Leveraging to Increase Impact and Repositioning Campus Strategies. There will be another room for the communities with budgets of $41 million and up. This group will also have a panel made up of two AJAS communities discussing the same topics but with emphasis on the impact on a larger multi-site community/system. Finally, we will have a Philanthropy session led by Matt Beem of Hartsook Companies.

Memphis Jewish Home & RehabJoin us on Tuesday for a tour of the Memphis Jewish Home & Rehab (MJHR). Memphis Jewish Home & Rehab is a not-for-profit nursing home, dedicated to providing the highest level of care possible with dignity, compassion and professionalism. Attendees will enjoy a tour of the campus, take part in a “Hey, Bobby!” Q&A session to hear about recent changes to MJHR and finish the visit with a light reception. All are welcome.

2017 MASTERClass (formerly Boot Camp)This year we plan to take our Boot Camp process to a new and more intense level of education and participant take-away. A panel of experts will provide an enhanced format, which will allow the participant to leave the session with 2-3 take-away initiatives that might be used within their community. Through this new generation of learning, our MasterClass concept was born. This year’s MasterClass will be entitled, “Innovations in Jewish Palliative & End of Life Care.” The session will be led by Al Balko, Metropolitan Jewish Health System, President and Chief Executive Officer. The communities presenting include: Beth Sholom Village of Virginia Beach, VA, Jewish Association on Aging of Pittsburgh, PA, and Montefiore Home of Beachwood, OH.

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nCATEGORY EARLY RATE STANDARD RATE (by February 28, 2017) (begins March 1, 2017)

AJAS Member (1st Participant) $780 $855

AJAS Member (2nd Participant) $727 $802

AJAS Member (3rd Participant and beyond) $675 $750

Community Lay Leader $450 $550

Non-member; Corporate/ Business Representative $2,300 $2,300

Retired AJAS Executives $400 $400

Student $400 $400

Daily Rate (members only) $400 $500

Guest (must be registered with full participant) $285 $285

AJAS Sponsor (Consult the sponsor benefits or contact the AJAS office.) AJAS Exhibitor (Consult the exhibitor prospectus or contact the AJAS office.)

To register, please visit our website www.ajas.org or CLICK HERE.

If you have trouble registering please contact the AJAS office at info@ajas.org or 1-202-543-7500. Be sure to register by February 28, 2017 to take advantage of the early registration rates.

Registration fee includes admission to all educational sessions, the exhibitors’ showcase, receptions, breakfasts and lunches. Strict Kosher dietary laws will be observed. Unregistered guests will not be admitted to any conference session, dining function or the exhibit hall. All cancellations must be submitted in writing prior to March 2, 2017 for a refund or deferral (less processing fees). After March 2, 2017, payments cannot be refunded. However, registrations may be transferred to another member of your organization or deferred to the following year.

Bring your Community Lay Leaders!As we expand our efforts on board involvement and education, it is imperative for AJAS members’ lay leaders to attend our conference. The value, fraternity and insight they will encounter will be invaluable. As our world of health care delivery changes and evolves, the ability of our lay leaders to understand these changes will allow our communities to be better positioned for the challenging years ahead. Especially this year as we are set to present a Sunday afternoon facilitated program specifically designed for our lay leaders.

First-time AttendeesIf you are a first-time attendee, we are excited to have you join our conference and want to make sure you feel welcome. Please select “first AJAS Conference” on the online registration form.

Hotel InformationThe conference will take place at The Peabody Memphis, 49 Union Avenue, Memphis, TN 38103. AJAS has secured a group rate of $225.00 per night (plus taxes) for a standard room for the dates of the conference as well as several days surrounding the conference. This rate includes guest room internet and will be available until March 2, 2017, subject to availability.

To make reservations please visit our group’s website: click here.

You can also contact the hotel at 1-901-529-4000 to make reservations, however, please indicate you are with the Association of Jewish Aging Services to receive the conference rate.

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AJAS would like to thank our 2017 Business Partners and sponsors for their continued support

PLATINUM

CHAI

PREMIUM

CORPORATE

Medical Billing & Consulting

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Medical Billing & Consulting

®

For additional information on a Sponsor, please click on their logo

The Hollyday Group

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