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E N G AG I N G O R D I N A RY P E O P L E . . . AC H I E V I N G E X T R AO R D I N A RY R E S U LT S

ISSUE 8. SUMMER/FALL 2014

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AD’S 2014 KIDS IN THE MEDIA SUMMER INITIATIVE

During the week of July 14th-July 18th, AD hosted its first Kids in the Media summer initiative, at

the AD office in St. Charles, MO. Kids ranged from ages 7-14, and learned about various media outlets, including newspaper, radio and television broadcasts, photography and the most recent outlet, social media.

“I hope kids will learn how important media is today.”

Kids participated in individual and group activities. Some were team building exercises where the success of each task given depended on each individual’s work and participation. Everyone designed their own t-shirts and picture frames to have as mementos from the week.

“I hope kids will learn how important media is today. We also stressed the importance of using social media responsibly. Television, which once dominated children’s media consumption habits, is now joined by computers, video games, cell phones and other connected devices. Teaching kids how to regulate their time at an early age can help for more responsible use in the future. We also wanted to stress there are

more important aspects of media besides social media,” said Tatyana Peck, AD’s summer

intern and Kids in the Media Coordinator.

One of the biggest events during this week occurred when they all participated in an original movie trailer and movie, written by one of the kids. The final version of the short movie can be found on YouTube, entitled Kids Camp Revolution.

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MEET YOUR NEW COMTO ST. LOUIS OFFICERS

The St. Louis Chapter of the Conference of Minority Transportation Officials (COMTO) held their

election of officers from June 25th through July 9th.

Congratulations go out to:

PRESIDENT: Kevin Triggs, Beyond Housing VICE PRESIDENT: MaryAnn Taylor Crate,

Added Dimension, LLCTREASURER: Rhonetta Brazzill, Metro Transit-St. Louis SECRETARY: Felicia Miller Harris,

Added Dimension, LLCMEMBERSHIP COMMITTEE CHAIRPERSON:

Linda Moen, EFK Moen, LLC

Two year terms for each officer began Friday, July 11th with the official swearing-in ceremony to take place in the fall. We look forward to great things from the new administration.

COMTO’s mission is to ensure a level playing field and maximum participation in the transportation industry for minority individuals, businesses and communities of color, through advocacy, information sharing, training, and educational and professional development.

For more information on COMTO and membership, contact President Kevin Triggs at (314) 604-5801 or email ketriggs@earthlink.net.

For the past 20 years, I have been a public relations specialist in the

transportation industry, spending countless hours preparing press releases, articles, newsletters, fact sheets and other materials for projects and studies in the St. Louis Metropolitan region. However, over the past 10 years my work has changed significantly.

I have witnessed how the emergence of social media has changed the way in which I do business and how I receive my news. No longer is my day started with a generic scan of local newspapers when I get to the office.

Before I get to work I have perused Facebook and gone through Twitter to see if something was written about my client or one of my projects, checked my emails on my mobile phone or tablet for project updates and watched the local and national news.

The influence of social media on my daily life has caused me to always take my work with me and to never be too far away from my mobile device. I have developed this sense of immediacy that was not present 20 years ago.

Social media has definitely changed the way in which we all receive and consume news and information. It is a phenomenon that has caused many to become 24-hour news junkies. Its presence has raised and heightened the awareness and expectations of all consumers.

How has social media changed /improved your professional world? AD would like to hear from you.

• WHAT IS ADDED DIMENSION?Added Dimension, LLC is a full-service marketing and communications consulting firm located in St. Louis,

Missouri. Founded in 2005, Added Dimension offers its clients creative solutions to many of the unique challenges

associated with garnering community acceptance of potentially controversial public sector projects and initiatives.

• OUR MISSIONBringing both a new perspective and an added dimension to our clients in order to achieve consensus and strengthen

relationships is the essence of Added Dimension. Our goal is to assist our clients in “achieving extraordinary results while

engaging ordinary people.”

MaryAnn Taylor Crate

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SHOW ME SAFETY FAIR

The Missouri Department of Transportation (MoDOT) in partnership with Cardinal Glennon’s SAFE Kids

will sponsor its annual “Show Me Safety Fair.” This event will be held on Saturday, September 20th, from 10:00 a.m.-2:00 p.m. on the parking lot of the Urban League, located at 8960 Jennings Station Road, St. Louis, MO.

This fair focuses specifically on proper usage of child car seats and bike helmets, household safety and particular health related issues. The safety fair also strives to target families with children under age eight (or under 80 pounds) and drivers that do not use their seat belts.

St. Louis University Hospital will provide the following adult screenings: blood pressure, blood sugar, cholesterol, body mass index calculations and review/consultation of the screenings.

Along with safety tips and health education, families can anticipate plenty of fun and entertainment throughout the day. Attendees can expect games, music, dancing, physical fitness activities and much more. The fair will provide free refreshments and great giveaways. Other great items given out to the public include free bike helmets, school supplies, and lots more.

The MoDOT Show Me Safety Fair is thankful to its wonderful sponsors and volunteers that come from a diverse group of organizations which include but not limited to East West Gateway Council of Governments, SAFE Kids, Urban League of Metropolitan St. Louis, Inc., Saint Louis University Hospital, Arrive Alive, Missouri Coalition for Roadway Safety, Added Dimension, LLC, and Kohls.

If you would like more information regarding the safety fair, please contact Shirlyn Myles of MoDOT at (314) 453-1811 or email her at shirlyn.myles@modot.mo.gov.

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• CONTACT US:Added Dimension, LLC

1360 S. Fifth Street, Suite 349St. Charles, MO 63301

(636) 724-2315admin@added-dimension.comwww.added-dimension.com

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• COMING SOON!

has done it again. We have teamed up with Feld Entertainment in St. Louis, MO, to provide advertising services for their productions

during the 2014-2015 year.

• Thursday, September 25th - Sunday September 28th

Enter a world of wonder where heroes and hearts prevail. Join Ariel as she yearns to explore the world above the waves and Prince Eric breaks Ursula’s slithering spell to reclaim his one true love. See Prince Philip defeat the evil Maleficent as she transforms herself into a fire-breathing dragon in a race against time to rescue Sleeping Beauty’s Aurora. Be there to discover a whole new world with Jasmine and Aladdin. And, watch in awe as the dreams of Cinderella, Belle, Snow White, Rapunzel and Tiana all come true. High flying jumps, daring acrobatics, breathtaking skating and lovable Disney friends are just a wish away! Disney On Ice presents Princesses & Heroes where believing is just the beginning!

• Friday, October 17th - Sunday, October 19th

Behold the living legends! Ringling Bros. and Barnum & Bailey® brings the unbelievable to Children Of All Ages in an all-new show - - Ringling Bros and Barnum & Bailey Presents LEGENDS. Experience unimaginable family fun, as amazing performers from around the globe perform awe-inspiring feats of daring, spectacles of strength and thrills of wonder to summon the mythical and mysterious creatures of the past: a unicorn, a Pegasus and a Woolly Mammoth! Join us for an unforgettable family night of legendary proportions! Ringling Bros and Barnum & Bailey Presents LEGENDS!

• AD EVENTS AND ACTIVITIES

June 25th-July 9thCOMTO St. Louis Elections

July 14th-July 18th AD’s Kids in the Media

Summer Initiative

September 20th MoDOT Show Me Safety Fair

Be sure to check out our Added Dimension Facebook page and look out for our

e-blast with details on how to win free tickets to these

great shows!

AD