ANZMAC 2019 Programme at a Glance - updated 18 Nov 2019€¦ · ANZMAC 2019 Programme at a Glance -...

ANZMAC 2019 Programme at a Glance - updated 18 Nov 2019

Room

08.00 Conference Registration Open Rutherford House Ground Floor Foyer

09.00 - 10.30 Conference Opening and Keynote Address with Professor John Deighton Lecture Theatre 1

10.30 -11.00 Morning Tea Mezzanine Level

11.00 - 12.30 Session 1 Various

12.30 - 13.30 Lunch Mezzanine Level


15.00 - 15.30 Afternoon Tea Mezzanine Level


17.00 - 18.00 ANZMAC AGM Lecture Theatre 1

6.15 - 8.00 Welcome Reception Banquet Hall, Parliament*

Room

08.00 - 09.00 ANZMAC Executive Breakfast (private function) Thistle Inn


10.30 - 11.00 Morning Tea Mezzanine Level

11.00 - 12.30 Session 5 Varous


12.30 - 13.30 Editorial Board Lunch Australasian Marketing Journal (private function, please bring lunch in to the room) MZ 05/06

13.30 - 14.30 Plenary Speaker: Dr Russel Norman Lecture Theatre 1




18.00 Walk along Wellington Waterfront Meet in Rutherford House Entrance Foyer

Wednesday 4 December Room


10.30 - 11.00 Morning Tea Mezzanine Level



12.30 - 13.30 ANZMAC Institutional Members Lunch (private function, please bring lunch in to the room) MZ 05/06

13.30 - 14.30 Plenary Speaker: Dr Connie Pechmann Lecture Theatre 1



16.30 - 18.00 Session 11 Varous

19.00 - Late Conference Gala Dinner Museum of New Zealand Te Papa Tongarewa

For access to the Muslim prayer room please ask at the registration desk at any time.

Tuesday 3rd December

* Parliament buildings are a few short minutes' walk from Rutherford House.

Monday 2 December 2019

08.00 - 18.00

09.00 - 10.30

10.30 - 11.00

ROOM RHLT1 RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH205

Session 11.01 Special Session 1.02 Services Marketing 1.03 Macromarketing /

Marketing & Public Policy

1.04 Strategic Marketing

and Branding

1.05 Consumer Behaviour 1.06 Digital Marketing and

Social Media

1.07 Sustainability and the

Winds of Change

1.08 Consumer Culture

Theory

1.09 Consumer Behaviour 1.10 Special Session 1.11 Marketing

Communications

1.12 Retailing and

Distribution

1.03 Consumer Behaviour

11.00 - 12.30

Service failure and recovery BoP and the PoorBrands: Personality and

Measures

Consumers and technology

1

Disruptive Technology in

Digital MarketingSustainable Consumption Gender and Body Consumer and Finance Sponsorship

Social and Transformational

Retailing

Consumers and Technology

3

Session Chairs Jillian Sweeney Farhan Ashik Riza Casidy Angela Dobele Jan Kietzmann LayPeng Tan Ekant Veer Girish Prayag Sommer Kapitan Jonathan Elms Billy Sung

Paper 1

Managing complaints: Depends

who you deal with

Second-hand purchase by the

RSU BOP workers

Woody brand names and brand

sensual naughtiness

Decision-making and co-

creation through AR technology

Virtual reality’s effectiveness at

exhibition stands

BEST PAPER IN TRACK

The behaviour-attitude gap in

sustainable consumption

Exploring and theorising

problematic idealised female

bodies

Financial vulnerability: What

predicts changes over time?

Social sponsorships in sport:

Context and potential

Cigarette purchase patterns

among light and heavy buyers

Understanding the digital

culture of pre-teens

Fanny Reniou, Dilip

Subramanian, *Frances Gunn

*Srabanti Mukherjee, Biplab

Datta

*Alicia Kulczynski, Stacey M.

Baxter, Jasmina Ilicic

*Saifeddin Alimamy, Juergen

Gnoth, Kenneth Deans

*Achim Kiessig, Katja

Lohmann, Kenneth Hädecke,

Cornelia Zanger

*Laura Davey, Sommer

Kapitan, Jessica Michelle

Vredenburg

*Shelagh Ferguson, Jan Brace-

Govan, Bridget Welsh

*Arvid Hoffmann, Simon

McNair, Jason Ian Pallant

*Sean Ennis, Michael Marck,

Calum Paul, Anita Radon

*John Dawes, David R

Corkindale, Andre Bonfrer

Jessica Lichy, Olga Matthias,

*Fraser Mcleay

Paper 2Examining the effects of FLE

gender-job congruency in

service failure

Purchase decision-making at

the BoP

Impact of candidate’s

leadership image to trust

Conceptualising Chinese

adolescents’ social media use

BEST PAPER IN TRACK **

AI-enabled promiscuity: Wham

bam thank you mam

Sustainability-oriented value

propositions

The meaning and

transformation of taste

vocabulary

Consumer perceptions of risks

and security of contactless

cards: A case study of New

Zealand

Sponsorship and brand loyalty:

A choice modelling experiment

Transformative nature of

consuming online for older

consumers

Online personal selling and its

influence on e-loyalty

*David Matthews, Sally Rao

Hill

*Nanda Choudhury, Srabanti

Mukherjee, Biplab Datta

*Gunaro Setiawan, Peter

Woods, Denni Arli

*Yan Huo, Julie Bilby, Angela R.

Dobele*Patrick van Esch

*Melissa Barden, Mark Uncles,

Adrian Payne

*Rohan Venkatraman, Anna E.

Hartman, Ilkka Tapani

Ojansivu, Erica Coslor

James McMillan, *Girish

Prayag

*Khaled Almaiman, Hume

Winzar, Lawrence Ang

Jonathan Elms, *Sarah Dodds,

Juliana Mansvelt

*Jashim Khan, Na Zuo, Tao

Meng, Xinyi Song, Xueting

Song, Yuchen Xia, Xianyu Wang

Paper 3Knowledge structures in service

recovery: A bibliometric

analysis

Poor exploiting poor: Spatial

politics and remarginalization

Self-congruity: Self-concept as a

multidimensional construct

How others’ tech use makes

consumers :-(

Augmented reality content

development for marketing

Fast fashion and sustainability

amongst Chinese millennials

Social media influencers and

body fascination

Protestant work ethic qualifies

sunk cost effect

Is hyperactivity always good for

sponsors?

Changing retail: Using co-design

to encourage healthier choices

Consumer preferences

regarding facial trustworthiness

of robots

*Atefeh Saniee, Aron O'Cass,

Vida Siahtiri, Shahin Sharifi

*Kumar Shreshtha, Prashant

Mishra

*Meike A. Fens, SallyRao Hill,

Dean Wilkie

*Virginia Weber, Michael Jay

Polonsky*Sy Nurleyana Wafa *LayPeng Tan

*Ekant Veer, Ella Catherine

Thompson Crosswell, Mona

Soltani

*Yimin Cheng, Yuansi Hou,

Anirban Mukhopadhyay*Marilyn Giroux, Frank Pons

*Svetlana Bogomolova, Julia

Carins, Timo Dietrich, James

Dollman

*Stephen La Macchia, Billy

Sung

Paper 4BEST PAPER IN TRACK

Pride & prejudice: The influence

of hubristic pride on negative

word-of-mouth following a

service failure

Intersectionality and food well-

being in poverty

Differentiating consumer co-

creation behaviour: The role of

self-congruity and culture

Understanding co-creation of

value in LAN parties

AI purchase motivations:

International and technological

differences

Hemp Revolution

Taking the bull by the horns:

Linguistic ideology and

masculine consumption

Materialism and trade-offs for

moneyCelebrity investment in brands

Retailing transformation,

technology and immersive

shopping experience

Consumer trust in artificial

intelligence services

*Gavin Northey, Felix

Septianto, Eleen (Tung Moi)

Chiew, Liem Viet Ngo

*Farhan Ashik, Ranjit Voola,

Archana Preeti Voola

*Rebeca Grace Schneider,

Dean Wilkie, Jodie Conduit

*Brian McCauley, Kieran D

Tierney, Markus Holmströmm,

Kim Andersson

*Björn Frank, Shane J.

Schvaneveldt, Boris Herbas

Torrico

Hugo Caccia, *Marie-Eve FaustBhupesh Manoharan,

*Krishanu Rakshit*Esther Jaspers

*Amanda Kennedy, Stacey M.

Baxter, Alicia Kulczynski*Barbara Gligorijevic

*Darius-Aurel Frank, Dan

Ariely, Panagiotis Mitkidis,

Polymeros Chrysochou

12.30 - 13.30

** Selection of this paper was made by the Conference Committee.

Monday 2 December 2019

Lunch - Mezzanine Level, Rutherford House

Conference Registration / Information Desk Open All Day

Conference Opening and Keynote Address with Professor John Deighton Rutherford House LT1 (LT2 streamed)

Morning Tea Rutherford House, Mezzanine Level

Is success just the result

of the amount of time

you put into your

research?

Session Chair:

Tim Fry

Panel:

Tania Bucic, Felix

Mavondo, Lucie

Ozanne

Winds of Change in the

Marketing Discipline:

Exploring Relevance and

Conceptual Foundations

Session Chair:

Roderick Brodie

Panel: Liliana Bove, Karen

Fernandez, Kaj Storbacka, Ian

Wilkinson

Monday 2 December cont.ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204

Session 2

2.01 Marketing Analytics,

Methods and Modelling

2.02 Macromarketing /



and Branding

2.04 Digital Marketing and

Social Media2.05 Special Session 2.06 Consumer Behaviour 2.07 Consumer Culture

Theory

2.08 Consumer Behaviour 2.09 Consumer Behaviour 2.10 Business-to-Business 2.11 Retailing and

Distribution

13.30 - 15.00 Causal Modeling Theory in Macromarketing Marketing Strategy and

Entrepreneurship

Social media influencers Meet the Editors (1) Social Marketing 1 Consumer Caring Social Marketing 2 Consumers and brands B2B/Projects Shopper Marketing 1

Session Chairs Ian Wilkinson Stephen Dann Riza Casidy Jasmina Ilicic Dan Laufer Linda Robinson Diane Martin Micael-Lee Johnstone John Dawes Sergio Biggemann Jason Pallant

Paper 1

When do managers think their

firm is market oriented?

Spatial matrix: Market actor

motivation to conform

Leadership, innovation

capabilities, and SMEs’

innovation performance

How online communities are

making waiting an enjoyable

experience

Men, relationships and their

body satisfaction: Motivations

for change

Exploring gift-giving by brides

and grooms

Individual’s values driving green

hotel revisit intention: A means-

end approach

Generation-Y cohort loyalty

potential towards store brands B2B projects for innovation

Research shopping and

purchase value

*Ian Frederick Wilkinson,

Baiding Rong*Martyn Gosling

*Sindy Ka Wai Chung, Tracy

J.F.Zhang, Weiping Wu

*Mahmud Hassan, Rumman

Hassan, Rashid Ahmed

Chowdhury

*Lisa McNeill *Paula Arbouw

Naman Sreen, *Sushant Kumar,

Charles Jebarajakirthy,

Srabanti Mukherjee

Pieter Jacobus Schalk Van

Schalkwyk, *Johannes-Hugo

Van Schalkwyk

*Elham Ghazimatin, Erik Mooi,

Jan B. Heide

*Jason Ian Pallant, SeanSands,

Carla Ferraro, Jessica Leigh

Pallant

Paper 2Modelling decision-making on

implementing sustainable

service innovations

Darwinian marketing: Beyond

Newton’s laws of marketing

Evolving entrepreneurial

ecosystems of co-operativesSocial media influencers: Roles

and post content

The order effect of personal

identification on donation

amount

How consumers orchestrate

care following unplanned

disruptions

What determines Australian

consumers’ motivation to buy

green energy?

Who’s more brand loyal –

women or men?

Institutional Recipe for

Resource Coordination in

Projects

Consumers’ contamination

concerns in sports retailing

*Cornelius Moll, Karsten

Hadwich

*Anthony McMullan, Stephen

Dann*Anna Earl, Sussie Morrish

*Katharina Schlomann, Eva-

Cosmea Fuhrmann

*Xue Wang, Li Yan, Minjung

Koo, Hean Tat Keh

*Flavia Cardoso, Pilar Rojas

Gaviria, Daiane Scaraboto

*Al sadat Ibne Ahmed, Parves

Sultan, Galina Williams

*John Dawes, Philip Stern,

Magda Nenycz-Thiel, Jaap

Wieringa

*Jingjing Liu *Fabian Nindl

Paper 3

The causal modelling

revolution: An outline

An overview of quantitative

methods for investigating

externality effects in

macromarketing

SD-Logic, customer

development, innovation, and

entrepreneurial marketing

Influence of voice assistants on

consumer well-being?

Public servants and society: A

normative perspective

Collective consumption in

intentional communities

Green offering-related

consumption values: A review

and research agenda

The impact of product recall

contexts on brand equity and

choices

G2G exchange: Lofty goals and

sour outcomes

The effects of retailing mix on

on-the-go consumption:

Moderating role of health

orientation

*John Richard Williams *Djavlonbek Kadirov*Hugh Pattinson, Sussie

Morrish, Rosalind Jones

*Kim Leng Khoo, Derek Ong,

Chai Wen Teoh

*Luthfi Budiman, Linda

Robinson, Kaleel Rahman

*Diane Martin, Mine Üçok

Hughes

*Achchuthan Sivapalan, Tania

von der Heidt, Golam Sorwar,

Pascal Scherrer

*Con Korkofingas, Lawrence

Ang

*Ilkka Tapani Ojansivu, Joona

Keränen

Isabella Maggioni, Maria

Delarosa Dipta Dharmesti,

Manish Das, *Charles

Jebarajakirthy, Sean Sands

Paper 4

Cross-country microfinance and

economic growth: Impact

analysis

Institutional misalignment and

value co-destruction: An

empirical investigation

Keeping up with health and

lifestyle influencers

Let’s talk about aged care

consumers!

Drivers of cross cultural ethical

consumption

BEST PAPER IN TRACK

Coopetition and performance

in B2B marketing

What can we learn from

ancient sales ledgers?

*M Emdadul Haque*Kieran D. Tierney, Adele

Berndt

*Eva Louise Jenkins, Shinyi

Chin, Annika Molenaar,

Jasmina Ilicic, Tracy A

McCaffrey

Luke Kevin Butcher, Graham

Ferguson, *Saadia Shabnam,

Brian 't Hart

*Sabeehuddin Hasan, Ben

Wooliscroft, Alexandra

Ganglmair-Wooliscroft

*James M. Crick, David Crick *Dag Bennett

15.00 - 15.30

Journal of Nonprofit and Public

Sector Marketing – Paul Chad

Journal of Services Marketing –

Rebekah Russell-Bennett

Journal of Marketing

Management – Paul Harrigan

Journal of Consumer Affairs –

Lucie Ozanne

Journal of Product Innovation

Management – Charlie Noble

Business Horizons – Jan

Kietzmann

Journal of Product Innovation

Management - Gerda Gemser

Afternoon Tea Rutherford House, Mezzanine Level

Monday 2 December cont.ROOM RHLT1 RHLT2 RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH103 RH104 RH105 RH204

Session 3

3.02 Special Session 3.03 Marketing Analytics,





and Branding

3.06 Sustainability and the

Winds of Change

3.07 Digital Marketing and

Social Media

3.08 Services Marketing 3.09 Consumer Behaviour 3.10 Business-to-Business 3.11 Marketing

Communications

3.12 Crisis Communications

in the Public Sector

15.30 - 17.00 Modeling trends Government and Policy Advertising and Category

Growth Strategies

Green Consumption Digital avatars and virtual peers Actor engagement Consumer Psychology 1 Sales Media

Session Chairs John Williams Ann-Marie Kennedy Riza Casidy Jodie Conduit Peter Popkowski Leszczyc Rod Brodie Karen Fernandez Joona Keränen David Waller Dan Laufer

Paper 1The attraction of compositional

data analysis

Consumer protection in export

education marketing

Advertising and organizational

performance: Impact of

industry characteristics

Winds of change in private

motoring

Digital avatars as social media

influencers

Towards the conceptualization

of intensity of actor

engagement

How similar are music genre

profiles?

How salespersons’ political skill

facilitates internal support

Key characteristics

distinguishing branded content

digital video advertising

Special Issue Presentation

*Tim Fry, Christine Thomas-

Agnan, Joanna Morais*Pii-Tuulia Nikula

*Mahabubur Rahman, M.

Ángeles Rodríguez‑Serrano

*Tommi Laukkanen, Pradipta

Halder

*Katelyn Jane Harris, Rebecca

Marie Dolan

*Qi Wang, Biljana Juric, Loic

(Pengtao) Li, Roderick Brodie

*Callum Davies, Bill Page, Carl

Driesener, Zachary William

Anesbury, Johan Bruwer, Song

Yang

*Achim Kiessig, Cornelia

Zanger*Park Beede Dan Laufer

Paper 2Time-varying contextual factors

in latent attrition models

Maternal health-care in rural

India

Dissecting organic growth:

Share vs. category growth

The multidimensional construct

of transparency and

implications

Facebook likes, social media

and charitable fundraising

Role of customer personality in

customer-employee

interactions

Colour and confusion:

Ambivalent effects of familiarity

Self-efficacy and performance:

When confidence becomes

negative

Assessing consumer

preferences for online

streaming services

BEST PAPER IN TRACK

Investigating the methods and

effectiveness of crisis

communication

*Patrick Bachmann, Markus

Meierer

*Renu Emile, Maedhavini

Banga

*Arry Tanusondjaja, Steven

Dunn, Magda Nenycz-Thiel,

Bruce McColl

*Kate Louise Sansome, Dean

Wilkie, Jodie Conduit

Ernan Haruvy, *Peter T.L.

Popkowski Leszczyc

*Shirie Pui Shan Ho, Amy Ooi

Mei Wong

*Jinyoung (Jane) Choi, Karen V.

Fernandez, Richard G. Starr Jr.*Dayle Childs

*Paul Wang, David S. Waller,

Anurag Hingorani

*Lucie K. Ozanne, Thomas

Mitchell

Paper 3Performance effects of big data

analytics in marketing

Motivations for establishing a

corporate foundation

Strategic imperatives of M-

Commerce in developing

countries

Who’s buying green?: An

investigation on the impacts of

age and parenthood towards

sustainable consumption

Information acceptance – A

study on the different

influences of real and virtual

peers on adolescents

Facebook and the effective

management of complaints

Impact of visual texture on

product evaluation

Spirituality and family support

driving salespersons

performance

Relationship between movie

ending and theatrical

performance

Evaluating the stance of media

reports in Hong Kong anti-

extradition bill protest

*Heli Hallikainen, Tommi

Laukkanen*Shane Genziuk

*Ali Anwar, Narongsak

Thongpapanl, Abdul Ashraf

*Rene Versteegh, James E

Richard, Michelle Renton*Stefanie Wenzel

*Christine Armstrong, Alicia

Kulczynski, Stacey M. Baxter

*Euejung Hwang, Megan

Phillips

*Halimin Herjanto, Drew

FranklinQianyu Chen, *Haodong Gu Wenze Lu, *Cindy Sing Bik Ngai

Paper 4Automatic machine learning:

Are we redundant?

Young Australian Consumers'

Luxury Brand Experiences

Green purchasing mechanisms:

Pollution, salience, and values

What makes influencers

influential: Language on Twitter

Determinants of negative

customer engagement

behaviours

The effect of culpability in

celebrity scandals

Customers’ adoption of B2B

sales automation tools

Are outdoor advertising costs

evidence-based?

*John Richard Williams*Fang Liu, Arnold Japutra,

Sarah Wilson*Yingfei Hu, Björn Frank

*Christine Pitt, *Sarah Lord

Ferguson, Carolyn Strong

*Diem Khac Xuan Do, Kaleel

Rahman, Linda Jane Robinson

*Geetanjali Saluja, Jiewen

Hong, Anirban Mukhopadhyay *Tommi Mahlamäki, Kaj

Storbacka, Samuli Pylkkönen

*Danielle Talbot, Cathy

Nguyen, Steven Bellman, Byron

Sharp

17.00 - 18.00

18.15 - 20.00

ANZMAC Annual General Meeting - Rutherford House, LT1

Welcome Reception - Banquet Hall, Parliament Buildings

2019 Roger Layton Award

Winner:

Understanding scent sensitivity

and the role of individual

differences in need for smell.

Usha Pappu

Supervised by Neal Ashkanasy

and Alastair Tombs

2019 Layton Dissertation

Award Winner Presentation

Session Chair:

Aron O-Cass

3.01 Special Session

Addressing Marketing's

Diminishing Success in the

Australian Research Council

Grant Funding System

08.00 - 09.00 ANZMAC Executive Breakfast - The Thistle Inn (private function)

ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH205 RH207

Session 4

4.01 Marketing Analytics,


4.02 Retailing and

Distribution


and Branding

4.04 Digital Marketing

and Social Media


and Social Media

4.06 Consumer Behaviour 4.07 Consumer Behaviour 4.08 Sustainability and

the Winds of Change

4.09 Consumer Behaviour 4.10 Special Session 4.11 Business-to-Business 4.12 Marketing Education

09.00 - 10.30 Modeling Customers Shopper Marketing 2 Branding and Places Digital engagement Branding through social

media

Consumer Psychology 3 Consumer Psychology 5 Sustainable Business Models Consumer Pyschology 4 Networks Pedagogical Issues

Session Chairs Arry Tanusondjaja Jeremy Ainsworth Leyland Pitt Krzysztof Kubacki Alexandra Hess Heath McDonald Charles Jebarajakirthy Julia Fehrer Paul Ballantine Sergio Biggemann Daniela Spanjaard

Paper 1Impact of life change events

on consumer demand for

financial products

Role of affective commitment

in channel choice for fashion

purchase

Internal city branding

Role of customer

engagement and

involvement in changing

social media marketing

landscape

Social media intentions

among millennials

BEST PAPER IN TRACK

Disaster relief: The role of

threat-based awe

Consumer inspiration and

fashion luxury consumption

Circular business models: A

new design logicIn organic food we trust

SME niche co-creation: A

service ecosystem

perspective

Revealing the outcomes and

consequences of virtual

learning environment and

social media use in higher

education

*Francisco Cisternas, Hwang

Kim, Jialie Chen

Amit Shankar, Charles

Jebarajakirthy, *Manish Das

*Rico Piehler, Michael

Schade, Ayla Rößler,

Christoph Burmann

*Surej P John, Rouxelle De

Villiers

*Johannes-Hugo Van

Schalkwyk

*Felix Septianto, Yuri Seo,

Widya Paramita

*Charles Jebarajakirthy,

Manish Das, Victor Saha,

Rambalak Yadav

*Julia Fehrer, Heiko Wieland *Tatiana AnisimovaDenis Odlin, *Maureen

Benson-Rea*Ewelina Lacka, Andy Wong

Paper 2BEST PAPER IN TRACK

Levers of category growth by

development stage

Two-stage purchase intention

formation at fashion store

Actor participation in rural

place branding processes

How to engage customers on

social media?

Social media marketing

activities on brand equity

How affect elicits reactions to

social partnerships

Fashion and the

consciousness concept(s)

across cultures

Framing customer value

propositions in the circular

economy

Factors contributing toward

dietary supplement

consumption

Reciprocity’s centrality in

interorganisational

relationships

Student perceived

pedagogical value of online

simulations

Steven Dunn, Magda Nenycz-

Thiel, Bruce McColl, *James

Martin, Arry Tanusondjaja

Astri Hapsari, *Reza Ashari

Nasution, Devi Arnita

*Barbora Gulisova, Chris

Horbel, Egon Noe

*Sara Shawky Habashi,

Krzysztof Kubacki, Timo

Dietrich, Scott Keith Weaven

*Kian Yeik Koay, Derek Ong,

Kim Leng Khoo, Hui Jing

Yeoh

*Daniel Rayne, Civilai Leckie,

Heath McDonald

*Gregor Pfajfar, Aviv

Shoham, Nihat Anil, Ossi

Pesämaa, Maja Makovec

Brenčič

*Elina Narvanen, Malla

Mattila, Mikael Nurminen

*Boon Liat Cheng, Leeng

Yean Low, Michael Murray

Dent

*Louise Young, Per vagn

Freytag*Pii-Tuulia Nikula

Paper 3Current trends in video

games popularity

Gender differences and

perceptions of pleasant

change

Branding consistency in the

Australian wine industry

Unveiling how consumers

fromdifferent cultures

engage with Facebook pages

Social transmission of

negative brand-relevant

content

Attribution emotions and

negative word-of-mouth in a

crisis

Cultural values and organic

food in India

The Consumer’s attitudes

towards ethical products

Driving substitution: The case

of plant-based meat

Networking developing the

equestrian sector in Sweden

Conceptualising a threshold

concept in marketing

*Arshad Ahmed *Jeremy Ainsworth

*Tayla McKenzie Jeffery,

Giang Trinh, Larry Lockshin,

Margaret Faulkner, Bill Page,

Johan Bruwer

Myron Guftométros, *João

Guerreiro, Sandra Maria

Correia Loureiro

*Ashleigh Ellen Powell,

Constantino Stavros, Angela

R. Dobele

*Oanh Dinh Yen Nguyen,

Liem Viet Ngo, Jenny Lee

*Gurmeet Kaur Matharu,

Tania von der Heidt, Golam

Sorwar

*Sam Eltahan*Samantha K White, Paul W.

Ballantine, Lucie K Ozanne

*Heléne Lundberg, Edith

Andrésen

*Cassandra France, Ann

Wallin

Paper 4Why do firms introduce

mobile payment service?

Scale development of

reformist brand in Indonesia

Customer return engagement

behavior: Impact on sales

return

Celebrity endorsement and

parasocial relationships on

social media

The Influence of Nostalgia on

Uniqueness Seeking

China’s young-adult

consumer segmentation:

regionalism vs tiers?

Tension in hybrid business

models

Portion size effect and the

effectiveness of extrinsic food-

cues

The role of commitment and

knowledge sharing on

customer’s satisfaction in a

triadic setting

Does digital storytelling

assessment enhance student

engagement?

*Steven Qiang Lu, Stella

Huangfu

*Gunaro Setiawan, Peter

Woods, Denni Arli*Tariq Bhatti

*Alexandra Hess, Sarah

Dodds

*Yafeng Fan, Jing Jiang,

Zuohao Hu

Zhonghui Ding, Vesna

Zabkar, Quan Jin, *Matevz

Raskovic

Garima Sharma, *Anand

Kumar Jaiswal*Hei Tong Lau, Emily Gray

*Jenny Backstrand,

Mohammad H. Eslami

Hossain Mohammed,

*Daniela Spanjaard,

Francine Garlin

10.30 - 11.00

Tuesday 3rd December

Morning Tea - Rutherford House, Mezzanine Level

Political marketing in the

2019 Australian election

and prospects for NZ

2020: Strategy and

product versus selling

Speakers:

Associate Professor

Jennifer Lees-Marshment

(Auckland) on NZ 2017

and 2020

Dr Andrew Hughes (ANU)

on Australia 2019

Dr Stephen Dann (ANU)

on the importance of

strategy and product

versus selling

Tuesday 3 December cont.

ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH206 RH104 RH207

Session 5 5.01 Marketing Analytics,



and Branding


and Social Media


and Social Media

5.06 Sustainability and

the Winds of Change

5.07 Services Marketing 5.08 Consumer Behaviour 5.09 Consumer Behaviour 5.11 Consumer Behaviour 5.12 Business-to-Business 5.13 Marketing

Education

11.00 - 12.30 Modeling Social Impact Extensions, Innovations and

Private Labels

Creating authenticity in social

media

Digital omnivores Technology Impact Service and customer

satisfaction

Consumer Psychology 6 Consumer Psychology 8 Consumer Psychology 7 Alliances and relationships Preparing Marketing

Students

Session Chairs Malcolm Wright Sarah Lord Ferguson Michelle Renton Stacey Baxter Irfan Khan Aaron Gazley Liam Pomfret Mark Spence Lara Stocchi Ilkka Ojansivu Paul Chad

Paper 1Double jeopardy in product

category purchasing

The impact of perceived

brand competence on

extension product evaluation

Co-creating authentic brands

in a visual social media

context

Always be polite: The hashtag

connotation effect

Evaluation of market entry

strategies for e-mobility-

based logistics under

sustainability aspects

Trading off service quality for

service satisfaction

The psychological well-being

among Chinese elites

Understanding the creation

and consumption of creative

spaces

Implicit theory and

intertemporal choice

Alliance portfolios and

alliance performance

Providing equity in work-

integrated learning

assessments

*Steven Dunn, Magda

Nenycz-Thiel, John Dawes*Haizhong Wang

Caitlin Attenburrow,

*Michelle Renton

*Stacey M. Baxter, Jessica

Wyllie

*Cornelius Moll, Karsten

Hadwich

*Rachel Fuller, Simon

Pervan, Brea Kunstler, Mark

Merolli

*Raymond Zhenhua Xia*Angela R. Dobele, Ekant

Veer, Janneke Blijlevens*Miyuri Shirai *Sudha Mani, Kersi Antia *Paul Chad

Paper 2Age-related differences in

pharmaceutical prescription

patterns

Market-shaping as an

effectual process: supporting

self-selection

When is mobile social media

advertising effective on

sales? The moderating role of

store age

Exploring how customer

experiences take place in

social media

Wearable technology

adoption for quality of life

Linking empathy to customer

satisfaction: Mechanism and

conditions

Consumer cynicism – how is

it generated?

The impact of relationship

types on consumers’

behaviours

Your happiness made my day:

Consumers’ decisions

considering others

Interfirm relationship

renewal and influence

variables

BEST PAPER IN TRACK

Which international

academic experiences

impact cross-cultural

adaptability?

*Philip James Mecredy,

Philip Stern, Malcolm

Wright, Pam May Feetham

Valtteri Kaartemo, *Suvi

Nenonen*Sha Zhang, Yi-Chun Ou

*Hai Thi Minh Nguyen, Sonia

Noemi Vilches-Montero,

Ameet Pandit

*Dann Moudry, Robin

Pentecost, Park Thaichon,

Scott Keith Weaven

Nam The Tran, *Thi Nguyet

Que Nguyen, Liem Viet Ngo,

Widya Paramita, Cuong

Hung Pham

*Indirah Indibara, Sanjeev

Varshney

Paul Bowers, *Mark T.

Spence, Chris Dubelaar

Yuanyuan (Gina) Cui,

*Jungkeun Kim*David M Gray

*Kathleen Griffiths, Foula

Zografina Kopanidis, Sveta

Angelopoulos, Marion

Steel

Paper 3 The hazard of oxycontin

Heritage war site

authentication: A supply-side

perspective

Authenticity in social media

sponsored posts

The motivation to take the

digital detox holiday

Future of relationship

marketing during the winds

of change

Ownership, role ambiguity

and service satisfaction

Political ideology’s relation to

consumer privacy

expectations

In search for the true

customers’ experiences

Ethnic groups' purchase

behaviours within a multi-

cultural nation

Developing social innovation

alliances: An empirical study

Using dashboards to

enhance authentic learning

*Philip Stern, Malcolm John

Wright, Charles Graham

*Ngan Thi Kim Phan,

Bernardo Figueiredo,

Samuelson Appau

*Harriet Gray, Rebecca

Marie Dolan, Dean Wilkie*Yangyang Jiang, M S Balaji *Surej P John *Jeremy Ainsworth *Liam Pomfret, Sik Chuen Yu

Reza Ashari Nasution, Nila

Armelia Windasari, *Devi

Arnita, Dewanti Nawang

Suri, Lidia Mayangsari

Felicia Kim, Roberta Crouch,

*Lara Stocchi

*Nguyen Phong Nguyen,

Liem VietNgo, Ngoc Luu,

Dong Mai Tran, Cuong Hung

Pham

*Micaela Spiers, Marion

Steel

Paper 4Economic recessions and

alcohol consumption

Enhancing brand loyalty

through recycling program

strategy

Social media in healthcare: A

theoretical framework

Assessing retweets: Exploring

motives and affect

dimensions

Government role and

sustainable technology

adoption behaviours

Outsourcing, offshoring and

service recovery

Materialism, status

consumption and attitude

towards money

BEST PAPER IN TRACK

Memory and brand recall role

in experiencesA theory of negativity bias

Networks for innovation and

business development

*Junzhao Ma, Satheesh

Seenivasan, Serena Yunhui

Xu

Björn Frank, Zhenpeng Lu,

*Yingfei Hu

*Irfanuzzaman Khan, Abu

Saleh, Ali Quazi

*Subin Sudhir,

Anandakuttan B Unnithan,

Siddharth Mittal

Fauzan Abu Bakr,

*Irfanuzzaman Khan,

Majharul Talukder, M.

Emdad Haque

*Aaron Gazley, Hamish

Simmonds

*Pieter van Schalkwyk,

Ayesha Bevan-Dye

*Jorge Pablo Correa

Gonzalez, James E Richard*Ji Hwan Moon *Heléne Lundberg

12.30 - 13.30

12.30 - 13.30

13.30 - 14.30

Lunch - Rutherford House, Mezzanine Level. Time to check out the Posters on Mezzanine. Poster voting is via the app and closes at 4pm today!

Private Function: Australasian Marketing Journal Editorial Board - Lunch Meeting in MZ05/06 (Please bring your lunch)


Towards a

‘Sustainable Shared

City Life’

Session Co-chairs:

Dr Tom Chen

Dr Janet Davey

Prof Dr Dominik Georgi

Prof Rebekah Russell-

Bennett

Guest Speaker:

Mr Sean Audain, City

Innovation Lead at

Wellington City Council


The case for marketing

to pay more attention

to political marketing:

ethics, democratic

benefits, and lessons

for marketing

Chair: Stephen Dann

Speakers:

Stephen Dann, Jennifer Lees-

Marshment, Frederik Ferié,

Gunaro Setiawan, Aman

Abid, Paul Harrigan

Plenary Speaker: Dr Russel Norman -- Rutherford House LT1 (LT2 streamed)


ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH103 RH104 RH105 RH202 RH206 RH207

Session 6 6.03 Services

Marketing

6.07 ANZMAC-

GAMMA

6.08 ANZMAC-

GAMMA

6.09 ANZMAC-

GAMMA

6.10 Consumer

Behaviour

6.11 Social Marketing 6.12 Consumer Culture

Theory

14.30 - 16.00

Social and individual

wellbeing

Joint Symposium:

Contemporary Issues in

Marketing

Joint Symposium: Marketing

Beyond Borders

Joint Symposium: Consumer

Behaviour

Consumer Psychology 9 Food/nutrition Brands and Culture

Session Chairs Joerg Finsterwalder Ian Phau Park Thaichon Anwar Sadat Shimul Neha Bajaj Julia Cairns Toni Eagar

Paper 1Service research on refugees:

A systematic literature

review

Giving the gift of life through

organ donation

Understanding international

tourists: A cultural

intelligence perspective

Consumers' attitude and

intention toward green

cosmetics

Variety seeking in resource

allocationsFood saints and sinners

Recovering marketplace

acceptance following an

unsuccessful brand

transformation

Ilayaraja Subramanian,

*Joerg Finsterwalder

Amani Alsalem, Park

Thaichon, Scott Weaven, Yi

Bu*

Yunen Zhang*, Park

Thaichon, Wei Shao

Anwar Sadat Shimul*, Isaac

Cheah*Leilei Gao, Yan Zhang

*Shinyi Chin, Linda Brennan,

Annika Molenaar, Enqi

Weng, Mike Reid, Helen

Truby, Tracy A. McCaffrey

*Toni Eagar, Andrew

Lindridge

Paper 2My way: Health self-

management via digital tools

Evolution of wearable

technology 1960 to 2019;

In situ decision making

behaviour of Vietnamese

tourist;

Understanding organ

donation attitude-behaviour

discrepancy;

Consumer motivations to

create collaborative or

alternative consumption

platforms

New career, big change:

Healthy eating by early

career personnel

BEST PAPER IN TRACK

Brand aesthetics:

Interpretations of consumers

imagined homeland

*Helen Bocking, Rebekah

Russell-Bennett, Kate

Letheren

Dann Moudrý, Robin

Pentecost*, Park Thaichon,

Scott Weaven

Anh Le*, Thu-Huong Nguyen

Amani Alsalem, Park

Thaichon, Scott Weaven,

Yunen Zhang*

*Neha Mohit Bajaj, Marion

Steel, Kaleel Rahman

*Julia Carins, Anna Kitunen,

Sharyn Rundle-Thiele

*Mark Alexander Buschgens,

Bernardo Figueiredo, Kaleel

Rahman

Paper 3Social enterprise business

models that leverage

networks

Do psychological influences

impact food consumption of

the elderly?

Big-data modelling to predict

consumer behaviour in e-

pharmacy through social

media

Young consumers' self-

identity and fashion

consumption

Performativity of

transformative platform on

consumer practices

Winning heart and minds? Or

catching the eye and cueing

choice?

Bleed

*Franziska Kullak, Jonathan

Baker, Herbert WoratschekHei Tong Lau* Kirti Arekar* Parthasarathi Das*

*Rishikesan Parthiban,

Bhupesh Manoharan, Fnu

Shalini, Krishanu Rakshit

*Julia Carins*Davide Christian Orazi, Tom

van Laer

Paper 4A new paradigm for

transformative service

research

Understanding the role of

augmented reality on

consumer behaviours in the

beauty industry;

Drivers of customer advocacy

toward a subscription-based

consumption platform

The sandwiches are a

changin’: women’s health

behaviour over time

Emotions vs. construction of

war-sites experience

authenticity

*Gajendra Liyanaarachchi,

Park Thaichon, Scott Keith

Weaven

Yining Wang, Jihye Yu ,

Eunju Ko*

*Reza Ashari Nasution,

Salsabilla Mazaya

Ramadhani, Devi Arnita

*Megan Godwin, Rebekah

Russell-Bennett, Uwe

Dulleck

*Ngan Thi Kim Phan

16.00 - 16.30 Afternoon Tea. Cast your vote on the posters via the app (see the display on Mezzanine). Poster voting closes at 4.30pm.


Masterclass - Business-

to-Business

Qualitative Research

Chair:

Hugh Pattinson

Co-chairs:

Patrick van Esch, Paul

Harrigan, Drew Franklin

Moderators:

Erik Mooi, Sudha Mani

Panellists:

Sergio Biggeman

Suvi Nenonen

Joona Keränen

Ian Wilkinson


Role of dynamic

capabilities in

enhanced value

creation in a rapidly

changing market

environment

Panel:

Jay Weerawardena, Felix

Mavondo, Liem Viet Ngo,

Sandeep Salunke


Activating the

"Academic

Engagement" Factor

Panel Chair:

Kaleel Rahman

Panel:

Jodie Conduit, Angela

Dobele, Stephen Dann,

Gauri Laud

Session Hosts: Laszlo Sajtos,

Leo Paas, Andre Bonfrer and

Haizhong Wang

• A/Prof. Yitian (Sky) Liang

(Tsinghua University):

Individual Fundraising in

Mobile Charitable Giving

• Prof. Peter Popkowsky-

Leszczyc (University of

Queensland): The Effect of

Incentives on Fundraising: A

Charity Field Experiment

• Prof. Haizhong Wang (Sun-

Yat Sen University): How AI

Communication Strategies

Influence Patients' Refilling

Medicine Actions


What Can or Can't We

Research Online?


Marketing Technology,

Analytics and

Consumer Behaviour

in Asia-Pacific (1)


ROOM RHLT1 RHG24 RHLT3 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105

Session 7 7.01 Special Session 7.02 ANZMAC SIG: 7.03 ANZMAC SIG: 7.05 Consumer Culture

Theory7.07 ANZMAC SIG: 7.08 ANZMAC SIG: 7.09 ANZMAC-GAMMA 7.10 ANZMAC-GAMMA 7.11 ANZMAC-GAMMA

16.30 - 18.00 Meet the Editors (2) Frontline Employees Business-to-Business

Marketing

Marketplaces and Market

Systems

The Role of Emotions in

Choice Models

Balancing Experience and

Convenience in Retail

Joint Symposium: Culture

and Consumption

Joint Symposium: 2019

Culture Market Equity

Symposium II

Joint Symposium:

Marketing Strategies

Session Chairs Dan Laufer

Phyra Sok; Cheryl Leo;

Chatura Ranaweera Sudha Mani; Erik Mooi Marion Makkar

Adrian Camilleri, Rafi

Chowdhury, Alex Hess

Sean Sands; Isabella

Maggioni Tony Garrett Eunju Ko Yuri Seo

Paper 1

Panel:

Graham Ferguson (Chair),

Bill Sung, Saadia Shabham

Multimarket approach to

market emergence and

evolution

Stephen Dann, Andrew

HughesCultural diversity in

franchising: Recruitment of

migrant franchisees

Influencing factors of

subscriber equity in global

online entertainment

industry

Lay theories of friendship and

their effects on persuasion

knowledge activation across

cultures;

*Nguyen Thi Thao Luu,

Diane Martin, Torgeir Aleti,

Lukas Parker

Robin Roberts, Lorelle

Frazer, Scott Weaven, Sara

Quach*, Park Thaichon

Huanzhang Wang, Kyung

Hoon Kim*

Amy Errmann, Yuri Seo*,

Yung Kyun Choi

Paper 2Markets as unfolding

territories

Does customer participation

really contribute to firms'

financial performance?

Luxury brand experience in

digital cultureChannel selection intention in

omni-channel environment

*Namita Roy, Gordon Waitt Hyeyeon Yuk, Tony Garrett* Jihye Yu*, Eunju Ko

Sang Chul Son, Joonheui

Bae, Huanzhang Wang,

Kyung Hoon Kim*

Paper 3How banning legitimate

entities can change markets

Dynamic cultural mindsets on

brand and endorser origins

Wellbeing and fashion

customization in luxury

brands

Satisfaction with sharing

option in collaborative

consumption

Claudia Fernanda Gonzalez,

*Alison Michelle Joubert,

Daiane Scaraboto

Dave Centeno* Da Yeon Choi*, Eunju Ko

Joon Ho Son, Joonheui Bae,

Huanzhang Wang*, Kyung

Hoon Kim

Paper 4Bifurcations: Conceptualising

adjacent markets through

boundary objects

Pricing add-on products: The

effect of price differences

among base and add-on

products of mobile games on

add-on sales

Managing the privacy

paradox through sharing

economy

Behavioural e-commerce

marketing internships: A

taxonomic approach

Carlos A. Diaz Ruiz, *Marian

Makkar

Seongsoo Jang, Jaihak

Chung*

Gajendra Liyanaarachchi*,

Park Thaichon, Scott

Weaven

Suresh Sood, Hugh

Pattinson*

18.00 Walk along Wellington Waterfront Meet in Rutherford House Entrance Foyer


Marketing to Older

Consumers

Australasian Marketing

Journal – Liem Ngo

Journal of Service Research –

Rod Brodie

European Journal of

Marketing – Francois A.

Carrillat

Marketing Theory – Suvi

Nenonen

Journal of Advertising

Research – Leyland Pitt

Journal of Product and Brand

Management – Mark Uncles

Journal of Advertising -

Francois A. Carrillat

Journal of Consumer

Psychology - Anirban

Mukhopadhyay


Make, Collaborate and

Meet: A Lego Serious

Play way to make

research connections

with fellow ANZMAC

delegates

Limited capacity. Please

register via the

conference app or

enquire at the

registration desk.

Wednesday 4 December ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH205 RH207

Session 8 8.01 Digital Marketing

and Social Media

8.02 Strategic

Marketing and

Branding

8.03 Services

Marketing

8.04 Sustainability and

the Winds of Change


and Social Media

8.06 Retailing and

Distribution

8.07 Consumer Culture

Theory

8.08 Consumer

Behaviour

8.09 Business-to-

Business

8.10 Social Marketing 8.11 Macromarketing

/ Marketing & Public

Policy

8.12 Consumer

Behaviour

8.13 Marketing

Communications

09.00 - 10.30 Digital reviews and word

of mouth

Branding: The

Environment and Health

Issues

Service encounters Market and Environment

Change 1

Mobile marketing Retail Marketing Digital Consumer Culture Consumer Psychology 10 General Health Bigger Picture Thinking Consumer Psychology 11 Digital Media

Session Chairs Joy Parkinson Leyland Pitt Roger Marshall Michal Carrington

Catherine Frethey-

Bentham Simon Pervan Torgeir Aleti Shai Danzinger Jeff Wang Janet Davey Ann-Marie Kennedy Stephen Fanning László Sajtos

Paper 1

Consumers’ participation

and value co-creation on

sharing economy

platforms

Cigarette plain packaging

and brand share changes

Consumer engagement

and purchase intention in

ride-hailing

Maladaptive responses to

climate-change news

AR integrated offerings effect

on customer experience

Are odd prices against all

odds in a luxury context?

Consumer socialisation

across the digital divide

Advertising media vehicles

in retailing.

Anthropomorphized brand

role in international B2B

context

Inadequacy of impactful

HIV social marketing

messages

Consumers’ perceptions

and reactions to content

marketing

Do we know everything

about valence?

When does social media

eWOM influence consumer

behaviours?

*Waqar Nadeem, Mari

Juntunen, Nick Hajli*David R Corkindale

*Carmen Kar Hang Lee,

Amy Ooi Mei Wong

Benjamin Sheehan, *Scott

David Murray, Hyun

Seung Jin

*Elin Nilsson

Annalisa Fraccaro,

Sandrine Macé, *Béatrice

Parguel

*Torgeir Aleti, Bernardo

Figueiredo, Mike Reid,

Diane Martin, Glen Wall

*Evelyn Bee Hwa Toh, Izian

Idris, Michael Murray Dent,

Argho Bandyopadhyay

*Marina Kovalchuk, Mika

Gabrielsson, Minna Rollins

*Derek Ong, Elizabeth

Andrews

*Sabine A Einwiller,

Wolfgang Weitzl, Lina

Stuermer, Dan Laufer

*Behnam Forouhandeh,

Rodney J Clarke, Nina

Reynolds

*Ernest Emeka Izogo, Mercy

Mpinganjira

Paper 2The underlying

mechanism of excessive

social media use

Effectiveness of Business-

to-Business #foodwaste

messaging

Exploring forms of address

during service encounters

Consuming modern

slavery: Guilt, justification

and coping

Virtual tipping motivation on

live game streaming

A multidimensional

typology for product

packaging localisation

Role of culture in defining

privacy paradox

Look who talks!

Investigating celebrity

endorsement effectiveness

Incentivizing organizational

green purchasing:

Differences by culture

Going viral? Tobacco

placement in YouTube

BEST PAPER IN TRACK

Sponsorship activation

through esports: A risky

frontier

Identify me; Voice of older

Australians

Predicting review

helpfulness with linguistics

*Kseniia Zahrai, Ekant

Veer, Paul W. Ballantine,

Herb de Vries

*Sherese Duncan, Vida

Morkunas, Caitlin Candice

Ferreira, Jeandri

Robertson

*Chen-Ya Wang, Chun-

Leung Lee

*Michal Carrington,

Andreas Chatzidakis,

Deirdre Shaw

*Peikang (John) Sun, Karen

V. Fernandez, Catherine

Frethey-Bentham

*Emily Jane Gray, Wenjun

Wang, Song Yang

*Gajendra

Liyanaarachchi, Park

Thaichon, Scott Keith

Weaven

*Tapas Ranjan Moharana,

Debasis PradhanAugust Grupp, *Björn Frank

*Shelagh Ferguson,

Jackson Smith, Janet

Hoek

*Sarah Kelly

*Foula Zografina

Kopanidis, Mike Reid,

Kate Westberg

*László Sajtos, Gabrielle

Peko, Shohil Kishore

Paper 3Digital Content Marketing

as a Catalyst for E-WOM

Eco-branding: Towards co-

responsibility of managers

and consumers

Triggering trust: Emotions

in co-creative sales

interactions

From market exclusion to

inclusion: Applying an

ecosystem perspective

Flow, mobile app usage

situations, and user

mindfulness

Consumer fairness

perceptions of dynamic

pricing

Technology adoption in

non-purchase situations

Social investments

substitute for charitable

donations

Trigger events and

sustainable high growth

small firms

Fighting resistance:

Challenges for decreasing

alcohol consumption

The moral foundations of

consumers’ support for

nudges

A typology of customer

satisfaction: A

nethnographical approach

Assessing consumer

engagement on social media

*Yi Bu, Joy Parkinson,

Park Thaichon

*Maria Delarosa Dipta

Dharmesti, Lanita Winata,

Bill Merrilees

Marco Lucchini, *Roger

Marshall, Drew Franklin

*Jaqueline Pels, Suvi

Nenonen, Kaj Storbacka

*Mona Valinatajbahnamiri,

Vida Siahtiri, Aron O'Cass

*Anna Priester, André

Fecher, Stefan Roth

*Pao Franco, Marcus

Phipps, Robin Canniford*Shai Danziger

Roy Stanley, *Fraser

Mcleay, Robert Wapshott

*Peter Steven Matheis,

Aneta Delevska, Simon

Pervan, Michal Carrington

*Rafi M M I Chowdhury*Stephen Mark Fanning,

Martin MacCarthy

*Sara Shawky Habashi,

Krzysztof Kubacki, Timo

Dietrich, Scott Keith

Weaven

Paper 4How helpful are online

consumer reviews?

BEST PAPER IN TRACK

Private label purchasing:

Impact of online reviews

Organizational culture and

employee response to

incivility

Unintended consequences

of legitimising Australian

ready-made garment

industry

How do mobile apps compete

for users?

How visible are new

brands on shelf?

Dark dynamics: Recruiting

into markets of harm

Aspirational consumption at

the BOP

University research parks: a

nexus for innovation?

Male behaviour change:

Masculinities,

participation and social

systems

Live on Mars or fix our

climate?

Attracting the next

generation of visitors to

art galleries

Mobile promotions:

Balancing personalization

and privacy

*Sanghyub (John) Lee,

Jungkeun Kim, Rouxelle

de Villiers, Yuanyuan

(Gina) Cui, Roger Marshall

*Kirk Plangger, Adam

Mills, Colin Campbell,

Anouk de Regt

*M S Balaji, Yangyang

Jiang, Gurbir Singh

*Kanika Meshram,

Vikram Bhakoo, Liliana L

Bove

*Lara Stocchi, Gosia

Ludwichowska-Alluigi

*Rachel Fuller, Samantha

Hogan, Lara Stocchi,

Simon Pervan

*Laura McVey, Lauren

Gurrieri, Meagan Tyler

Abhinav Srivastava,

*Srabanti Mukherjee

*Jeandri Robertson, Caitlin

Candice Ferreira

*Lukas Parker, Glen

Donnar, Divya Garg, Linda

Brennan

Vicki Little, Sabrina Helm,

Joya Kemper, *Ann-Marie

Kennedy

*David S. Waller, Helen J.

Waller

*Eva-Cosmea Fuhrmann,

Katharina Schlomann

10.30 - 11.00 Morning Tea - Rutherford House Mezzanine Level

Wednesday 4 December Cont.

ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH205 RH207

Session 9 9.02 Strategic

Marketing and

Branding

9.03 Services

Marketing

9.04 Digital

Marketing and

Social Media

9.06 Retailing and

Distribution

9.07 Consumer

Behaviour

9.08 Consumer

Behaviour

9.09 Social Marketing 9.10 ANZMAC SIG 9.11 International

Marketing

9.12

Macromarketing /

Marketing & Public

Policy

9.13 Marketing

Communications

11.00 - 12.30 Brands, Communities and

Stories

Technology and services Digital virality and

relationship

Retail Management Consumer Research in

Tourism

Luxury Consumer Prosocial behaviours +

gamification

Market Shaping &

Innovation "MASHIN"

Country-of-origin effects General Food/Health

Session Chairs Sarah Lord Ferguson Tim Mazzarol Paul Harrigan Liliana Bove Crystal Shaeu Fen Yap Anwar Sadat Shimul Timo Dietrich Judith Holdershaw Con Korkofingas Gavin Northey

Paper 1

Under pressure:

Examining children’s

brand community

participation

Enhancing social presence

in SSTs using smileys

Online voter relationships:

Initiators, drivers, and

constituents

BEST PAPER IN TRACK

Retailer selection

compulsion at the BoP

Holistic wellness retreat

experience and identity

change

Luxury brand attachment,

envy and schadenfreude

‘Declare or dispose” –

Biosecurity compliance

through behaviour change.

Clarity of country of origin

labelling

ICT-supported

collaborative-networks

among older Australians

Increasing food intake in

residential aged-care with

extrinsic food-cues

*Margurite Hook, Stacey

M. Baxter, Alicia

Kulczynski

*Katja Lohmann, Cornelia

Zanger

*Aman Abid, Paul

Harrigan

*Srabanti Mukherjee,

Biplab Datta, Charles

Jebarajakirthy

*Margarita Lyulicheva,

Sheau Fen Yap, Kenneth F

Hyde

*Anwar Sadat Shimul, Billy

Sung, Ian Phau*Phill Sherring

*Judith Holdershaw,

Roman Maciej Konopka

Torgeir Aleti, *Bernardo

Figueiredo, Glen Wall

*Hei Tong Lau, Richard Lee,

Larry Lockshin, Jon Buckley,

Huda Khan, Anne Sharp

Paper 2

Herding cats: Can an

internal marketing

strategy help academics

achieve research

excellence?

Conceptualisation of

service 4.0 in automotive

industry

Beyond likes: Key drivers

of viral videos

Managing sales-marketing

interface in

pharmaceutical industries

Traveler segmentation

within shared

accommodation pre-and-

post trips

PWOM for luxury

counterfeits

BEST PAPER IN TRACK

Why do consumers buy

more than needed?

Investigating country of

origin and brand trust

Customer’s package-size

choice decision at BOP

market

Let us give thanks: How

gratitude and message

framing can reduce food

waste

Lauren Gellatly, Leanne

Margaret Carter, *Steven

D'Alessandro

*Kenneth Hädecke,

Cornelia Zanger

*Elsamari Botha, Raeesah

Chohan, Kirk Plangger,

Edward Boon, Chris

Osakwe

*Christo Alfonzo

Bisschoff, Celeste

Hanekom

*Lei Qin, Eddy Fang,

Philippa Hunter Jones

*Sudeep Rohit, Charles

Jebarajakirthy, Suresh Paul

Antony, Kanagasabai

Kajendra

*Adrian R. Camilleri,

Richard P. Larrick

*Mohammad Abdur Rob

Dewan, Civilai Leckie,

Antonio Lobo

*Anand Kumar Jaiswal,

Suvendu Kumar Pratihari

*Gavin Northey, Joya

Kemper, Felix Septianto,

Patrick van Esch

Paper 3How storytelling impacts

branding for craft beer

Customer versus member

engagement: Does

mutuality matter?

Critics, consumers, and

conformity

Organizational structure,

market orientation and

innovativeness in retailing

Drivers of experience

value among hard-/soft-

adventure tourists

Enhancing luxury

consumption among middle-

income people

A gamified approach to

promoting empathy in

children

BEST PAPER IN TRACK

Country-of-origin celebrity

endorsement effects in

emerging markets

Theory and a pathway to

NDIS reform

Media said she has

undergone cosmetic surgery

*Michael Marck, Tess

Gordon, Anita Radon,

Sean Ennis

*Tim Mazzarol, Geoffrey

Soutar, Sophie Reboud,

Delwyn Clark

*Angela Xia Liu, Jun Pang

*Yuji Sakagawa, Sami

Kajalo, Fumikazu

Morimura

*Nina Marianne Iversen,

Elin Bolann, Leif Egil Hem

Manish Das, *Victor Saha,

Charles Jebarajakirthy

*Pamela Saleme, Timo

Dietrich, Bo Pang, Joy

Parkinson

*Yuri Seo, Felix Septianto,

Angela Gracia B. Cruz

Lawrence Potter, *Leanne

Margaret Carter, Con

Korkofingas, Nikola

Balnave

*Pornchanoke Tipgomut,

Leo Paas, Angela McNaught

Paper 4Brand personality: Does

excitement promote

customer satisfaction

Contagion is a conscious

choice

Consumers’ perception of

pricing models – a

netnography

Travellers’ adoption of

virtual reality technology

Behaviour change through

gamifying social marketing

Consumers’ perception of

binational products in an

emerging market

BEST PAPER IN TRACK

Hark! The pure angels prime:

Communicating

healthfulness

*Kenneth Kwong, Piyush

Sharma

*Svenja Widdershoven,

Josée Bloemer, Mark

Pluymaekers

*Christopher Dominic

Pütz, Stefan Roth,

Thomas Robbert

*Pankaj Vishwakarma,

Srabanti Mukherjee,

Biplab Datta

*Afshin Tanouri, Ann-Marie

Kennedy, Ekant Veer

Ngoc Quynh Thu Nguyen,

*Felicitas Evangelista

*Jasmina Ilicic, Stacey M.

Baxter, Alicia Kulczynski

12.30 - 13.30

12.30 - 13.30

13.30 - 14.30


Nuturing Creative

Thinking

Competencies

Session Co-chairs:

Rouxelle de Villiers, Mark

Kilgour, Alexandra Hess

Limited capacity. Please

register via the conference

app or enquire at the

registration desk.

Rod Brodie, Julia

Fehrer, Suvi Nenonen,

Carolin Plewa, Kaj

Storbacka


Marketing

Technology,

Analytics and

Consumer

Behaviour in Asia-

Pacific (2)

Lunch - Rutherford House, Mezzanine Level.

ANZMAC Institutional Members Lunch (by invitation) MZ05/06 (Please bring your lunch)

Plenary Speaker: Professor Connie Pechmann -- Rutherford House LT1 (LT2 streamed)

Session Hosts: Laszlo

Sajtos, Leo Paas, Andre

Bonfrer and Haizhong

Wang

• Prof. Echo Wen Wan

(University of Hong Kong):

The Impact of Social

Crowding on Consumer

Behavior in Digital Media

• Prof. Ashish Sinha

(University of Technology

Sydney): The Role of

Marketing in Technology-

based Platforms

• Prof. Peter Danaher

(Monash University):

Advertising Effectiveness

for Multiple Retail-Brands

in a Multimedia and

Multichannel Environment


ROOM RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH207

Session 10 10.01 Strategic

Marketing and

Branding

10.02 Services

Marketing

10.03 Retailing and

Distribution

10.04 Digital

Marketing and

Social Media

10.05 Sustainability

and the Winds of

Change

10.06 Consumer

Behaviour

10.07 Consumer

Behaviour

10.08 Marketing

Communications

10.09 Social

Marketing

10.10 International

Marketing

10.11 Marketing

Education

14.30 - 16.00 Marketing Strategy:

Communication and Value

Creation

Hospitality, leisure and

tourism services

Examining the

Physical/Digital Interface

Digital citizenship Market and Environment

Change 2

Consumers and

technology 2

Consumer Psychology 2 Consumer Attitudes Behaviour change International Marketing

Strategy

Advancing Student

Learning

Session Chairs Sarah Lord Ferguson Bodo Lang Andrew Murphy

Rebekah Russell-

Bennett Val Hooper Alicia Kulczynski Dean Wilkie Fandy Tjiptono James Durl Sussie Morrish Gauri Laud

Paper 1Strategic marketing agility:

Inside-out and outside-in

marketing perspective

Developing a typological

model of sport spectators

A segmentation of cross-

channel free-riding

behaviour

Does the effect of

customer inspiration on

customer citizenship

behaviors depend on

cultural orientation?

Organisational barriers:

Increasing visibility of

academics’ achievements

T-t-t-t-touch me!

Consumer decision making

in omni-channels

Overchoice and the role of

power

Poignancy increases

consumer preferences for

self-made products

Extent of theory use: A

Systematic review of food

waste reduction programs

Rapid

multinationalization:

Value outcomes and

capture processes

Student satisfaction data –

Improving higher

education?

*Huda Khan

*Pornchanoke Tipgomut,

Alexandra Hess, Rouxelle

De Villiers

*Isabella Maggioni, Sean

Sands, Carla Ferraro,

Jason Ian Pallant, Lois

Shedd, Jessica Leigh

Pallant

*Ernest Emeka Izogo,

Mercy Mpinganjira

Erica Wastell, *Angela R.

Dobele

*Suzanne Hartsuyker,

Stacey M. Baxter, Alicia

Kulczynski

*Ayesha Hossain, Nguyen

(Beo) Thai, Ulku Yuksel*Felix Septianto

*Jeawon Kim, Kathy Knox,

Sharyn Rundle-Thiele

*Heini Vanninen, Joona

Keränen

*Christine Mathies, Mark

Uncles, Jenny Lee

Paper 2The language of 10-K

reports

Using brand concept map

in destination marketing

Understanding the drivers

of showrooming

behaviour

Content marketing:

Australian and

Singaporean bank brands

Exploring antecedents and

outcomes of renting-over-

buying

Binge-watching needs: An

exploration of the role of

technology

An evolutionary

perspective of sports

consumption

Religiosity, recognition and

donation: An Indonesian

context

Rethinking travel modes: A

call to action for the

marketing community

Institutional voids for

competitive advantage:

An entrepreneurial

approach

Social media and branding

for higher education

*Christine Pitt, Pierre

Berthon, Jan Kietzmann

*M Saleh Torkestani,

Pedram Jahedi, Mathew

Parackal, Sergio

Biggemann, Kobra

Bakhshi Zadeh

*Andrew Murphy,

Isabella Maggioni, John

Murray, Sean Sands

*Pengji Wang, Breda

McCarthy, Hmone Thar

Chal, Aye Myint Oo, Moe

Nyi Thuta, Thae Hay Marn

Danni Zhao, *Ben Voyer,

Julien Schmidt*Ambika Prasad Nanda

*Liam Craig Moss, Dean

Wilkie, Carolin Plewa

Felix Septianto, *Fandy

Tjiptono, Widya Paramita

*Bo Pang, James Durl,

Sharyn Rundle-Thiele, Bruce

James, Alexander

Scodellaro

*Anna Earl, Sussie

Morrish

*Charitha Harshani

Perera, Rajkishore Nayak,

Long Thang Van Nguyen,

Hai Ho Phu

Paper 3

Uncovering the bright and

dark sides of innovation

on firm- and customer-

related performance

Split personalities: Why

AirBnb guests become

AirBnB hosts

Affective content and

online review helpfulness

Impact of privacy concerns

on resistance to smart

services

Change for sustainable

tourism: A postcolonial

approach

The fallacy of data-driven

personalization: ‘Data will

never know me’

Customer decision

journey: A regulatory

focus perspective

Using EEG to assess

emotional appeal

advertisements

Stakeholder involvement in

social marketing program

design

Marketing Australian

honey to Chinese

consumers: A study on

price confusion

Student’s creativity

confidence for learning

success

*Mahdi Vesal, Vida

Siahtiri, Aron O'Cass

Bodo Lang, *Joya

Kemper, Rebecca Marie

Dolan, Vicki

Andonopoulos, Gavin

Northey

*Subin Sudhir,

Anandakuttan B

Unnithan, Rahul

Ramachandran

*Inès Chouk, Zied Mani

*Wiam Id boumsoud,

Brendan Canavan, Yacoob

Suleiman

*Mike Cooray, Rikke Duus

*Farah Naz Baig, Andrew

Farrell, Kristina Schmidt,

Matti jaakkola

*Alexander Scodellaro,

Timo Dietrich, Amir-

Homayoun Javadi, Murooj

Yousef

*James Durl, Timo Dietrich,

Benjamin Williams, Sharyn

Rundle-Thiele

*Lingyu Gao, Fang Liu*Gauri Laud, Rajesh

Rajaguru

Paper 4Role of strategic intent in

value creation

Customers’ value capture

and engagement in sport

contexts

From Mars to Venus: The

leverage of trust and

reputation in driving

online purchase intentions

Seriously engaging value-

in-behaviour: A

hierarchical model

When Free-games aren’t

free: Micro-transactions in

mobile game

Consumers’ personal

values towards green

consumption: A review

Changing consumer’s minds

via their (citizenship)

mindset

Market knowledge and

governance choice in

international marketing

alliances: Implications for

export performance

Academic confidence in

blended learning

*Petra Paasonen, Sanna

Sundqvist, Anisur

Faroque, Joona Keränen

Herbert Woratschek,

Mario Kaiser, *Sophie

Mentges, Stefan Roth

*Pejvak Oghazi, Klas

Hjort, Daniel Hellström,

Stefan Karlsson, Rana

Mostaghel

*Lucas Whittaker,

Rebekah Russell-Bennett,

Rory Mulcahy

*Jashim Khan, Annie

Banikema

*Achchuthan Sivapalan,

Tania von der Heidt,

Golam Sorwar, Pascal

Scherrer

Rebekah Russell-Bennett,

Ryan McAndrew, Danielle

Gallegos, *Kate Letheren,

Martin Brumpton, Uwe

Dulleck

*Mark Toon, Umar Burki

*Nicole Stegemann,

Barbara Caemmerer,

Orsolya Sadik-Rozsnay

16.00 - 16.30 Afternoon Tea


ROOM RHLT3 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH207

Session 11 11.01 Business-to-

Business

11.02 Services

Marketing

11.03 Retailing and

Distribution

11.04 Digital

Marketing and Social

Media

11.05 Marketing

Analytics, Methods and

Modelling

11.06 Consumer

Behaviour

11.07 Consumer

Culture Theory


Marketing & Public

Policy

11.09 Marketing

Communications

11.10 International

Marketing

11.11 Marketing

Education

4.30 - 6.00pmDigitalisation

Hospitality, leisure and

education services

Innovations and Emerging

Trends in Retailing

Online frameworks Modeling Relationships Consumer Psychology 12 Tourism and Temporality Consumers and

Macromarketing

Effectiveness Culture and other issues Developing Marketing

Knowledge

Session Chairs Joona Keränen Ben Thomas Hauke Wetzel Patrick van Esch Murray Macrae Marilyn Giroux Angela Cruz Yang Song Nico Neumann Matevz Raskovic Frank Alpert

Paper 1What drives

biopharmaceutical-CRO

alliances? Digitalisation?

Racehorse ownership:

Managing the customer

experience

Retail surveillance

techniques: What drives

their un/acceptability?

Consumers’ perceptions of

social media advertising

Speeding and satisficing does

it matter?Consumers trust retailers

more than organic

certification

Sociality, commerciality

and spaces: Airbnb as

heterotopia

Does religiosity influence

vice product consumption?

When transparency

enhances effectiveness of

targeted ad

Culture and consumer

cosmopolitanism:

Glocalization vs

confucianism

What’s digital competency

for marketing students?

*Monique Alina Moore,

Tim Mazzarol, Sophie

Reboud, Delwyn Clark,

Geoffrey Soutar

Sean Ennis, *Michael

Marck, Alexandra

Newman, Anita Radon

*Roger Brooksbank, Sam

Fullerton, Trina Sego

*Andrew MacArthur,

Breda McCarthy, Lynne

Eagle

*Murray MacRae*Van Anh Thi Truong,

Bodo Lang, Denise Conroy

*Marian Makkar,

Navdeep Athwal

*Kathy I Man Mok,

Desmond Lam

*Bo Chen, Junjun

Chengcheng

*Matevz Raskovic,

Zhonghui Ding, Gregor

Pfajfar, Morikazu Hirose,

Agnieszka Malecka, Vesna

Zabkar

*Billy Sung, Luke Kevin

Butcher, Isaac Cheah

Paper 2Digital dynamic

managerial capabilities in

B2B selling: A framework

Capabilities for platform

integration in hospitality

service

Building trust in online

retailers - payment

options or loyalty card

Consumer’s self construal

and dissonance solving

Could customer sharing

predict user profiles?

Young consumers’

purchase intention

towards original product

Employer perspectives on

CV-building through

volunteer tourism

Framing effects from

valence on donation

behaviour

How effective are

retargeting ads?

Building international key

accounts: Drivers and

constraints

Components of discipline

knowledge in marketing

*Malla Mattila, Pia

Hautamäki, Mika Yrjölä,

Leena Aarikka-Stenroos

*Varqa Bahar, Suvi

Nenonen, Richard G. Starr

Jr.

*Deepak Ranjan, Manoj

Motiani, Charles

Jebarajakirthy

*Jie Meng, Yi Lian, Huimin

Mu

*Zachary William Anesbury,

Robert Moore

*Jia Hui Le, Khai Huei Ng,

Soo Yeong Ewe

*Veronika Kadomskaia,

Jan Brace-Govan, Angela

Gracia B. Cruz

*Nursafwah Tugiman, Gary

Gregory, Rahul Govind

Tomás Rodrigues, *João

Guerreiro, Sandra Maria

Correia Loureiro

*Markus Raatikainen,

Mika Gabrielsson*Elaine Plant

Paper 3Exploring requirements of

digital servitization and

value co-creation

Modelling service trade-

offs using service

dimensions

The rise of emerging

payment methods

Fitness tracker brands on

Facebook: A longitudinal

content analysis

Measuring SKU performance

beyond distribution breadth

How expressing our

identity influences

sustainable behaviours

Commodifying

commemoration: What do

Anzacs want?

Older consumers’

independence and

technology adoption

The effectiveness of video

advertising across channels

Appropriateness of Guanxi

in Middle East market

*Mohammad H. Eslami,

Elisa Kromer, Micaela

Johansson

*Saravanan Raman, Lee

Heng Wei, Norazah Mohd

Suki, Subhaseni Chinniah

*Alison Chen, Malcolm

John Wright, Hauke

Wetzel

*Sujo Thomas, Arpan

Yagnik, Vivek Bhatt

*Martin Hirche, Larry

Lockshin, Simone Loose,

Magda Nenycz-Thiel, Luke

Greenacre

*Marilyn Giroux

*Martin MacCarthy,

Stephen Mark Fanning,

Stephanie Meek, Claire

Lambert

*Pao Franco*Nico Neumann, Andre

Bonfrer

*Omar Megdadi, Kim

Shyan Fam

Paper 4Brand congruence’s role in

assessing winery

atmospherics?

Vinyl records: The future

of consuming music?

Materialism and subjective

well-being: The moderation

effect of Chinese cultural

values

Does advertising campaign

success in year 1 continue in

year 2?

Investigating source

differences of online

reviews in an emerging

market

*Ben Thomas *Markus Wohlfeil *Song Yang *Dag Bennett*Lin Yang, Rajesh

Rajaguru, Sanjeev Kumar

19.00 - Late Conference Gala Dinner - Te Papa (Museum of New Zealand / Te Papa Tongarewa)

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