Anyone who embraces Responsive Webdesign is Stupid
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Anyone who embraces Responsive Webdesign is stupid !
Ric van Westhreenen Youwe
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TEXT HERERESPONSIVE WEBDESIGN:
WHAT?
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TEXT HERE
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SO WHY?
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78% OF TOTAL EUROPEAN POPULATION ARE ON MOBILE
SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
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41% HAVE A BROADBAND CONNECTION ON MOBILE
SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
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WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 10% IN
12 MONTHS
SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
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WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 25% IN
12 MONTHS (IN EUROPE)
SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
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TEXT HEREDEVICE?SCREEN?
CUSTOMER?
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TEXT HERE
CUSTOMER!
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LIKE A CHEAP SUIT
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ADAPTIVE WEBDESIGN?ADAPTIVE DESIGN?
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TEXT HERE
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TEXT HERE
DOES THIS EMBRACE THE
CUSTOMER?
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WOULDN’T IT BE GREAT IF….
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TEXT HERECUSTOMER
NEED
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BEHAVIOR + FORM + FUNCTION
SITUATIONAL WEBDESIGN=
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TEXT HERE
RWD AWD SWD
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TEXT HERESO WHAT!
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BUT WHY?
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TEXT HERECONVERSION
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TABLET OWNERS COME FROM HIGH-INCOME HOUSEHOLDS, AND [..] SPEND AS
MUCH AS 20% MORE PER PURCHASE THAN REGULAR DESKTOP VISITORS
SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/
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84% USES MOBILE IN-STORE
SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html
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30% MORE SALES WITH AR
SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long
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TEXT HEREHOW TO GET
THERE?
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TEXT HERE
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FOCUS ON: CONTEXT, PROGRESSION, DEVICES,
FUNCTIONALITY & EMOTION
SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/
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TEXT HEREPROBLEM
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PREVIEW IS NOT ONLY ABOUT DEVICES
SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw
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TEXT HERECHALLENGING
FUTURE
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RESPONSIVE WEB DESIGN IS NEARING ITS EXPIRY DATE
SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#