Anyone can research: guerilla user research tips for design and development - Sheryl Cababa

Anyone can research Guerilla user research tips for design and development

Sheryl Cababa Experience Designer

GGDMilano#15 – 4 marzo 2011

Friday, 4 March 2011

Adaptive Path

thought leadership

4,000 p a r t i c i p a n t s

20 c o u n t r i e s

50 c o n s u l t a n c i e s

e x p e r i e n c e

designe x p e r i e n c e

strategy

hundredso f a r t i c l e s

8b o o k s

thousandso f r e a d e r s

Events

R & D

Consulting


Qualitative design research


The perfect is the enemy of the good.


Step 1: Research objectives

flickr.com/mirandala/


What are the most important criteria that people

consider when buying a TV?

What steps do they take in the TV buying process?

Example objectives

1

2


Step 2: Recruit

flickr.com/eziomanFriday, 4 March 2011

Step 3: Interview and observe


Notebooks are also a great way to collect diaries and annotated experiences.


Step 4: Analyze the data


Organize Activities into Groups

Arrange into conceptual groups based on:

• Steps the users described

• Similarity of activities and motivations

Do this for each audience, if there are multiple audiences

Compare results between audiences and combine if appropriate

Talked to friends

Talked to Friends

Talked to Family

Talk to people

Go online

Organize in one place

Go explore

Organize

Go to Hotels


Step 5: Design principles

(i.e. The Thing You Use When Making

Design Decisions and Developing

Feature Lists)


Palm Pilot Design Principles

■ Fits in a shirt pocket

■ Syncs seamlessly with PC

■ Fast and easy sync

■ No more than $299


■ Measurement: Track your activity

■ Analysis: Monitor your progress and understand your results

■ Motivation: Get encouraging feedback


Write research objectives

Recruit participants

Interview and observe

Analyze the data

Create design principles

Quick steps for

guerilla user research:

1

2

3

4

5


[email protected] | twitter: @sherylcababa

Want to learn more?

UX Intensive, Amsterdam

April 18 - 21, 2011

Design Strategy

Design Research

Information Architecture

Interaction Design

http://adaptivepath.com/uxi

15% off registration code: FOSC


mailto:[email protected]

mailto:[email protected]

http://adaptivepath.com/events/2011/uxi/

http://adaptivepath.com/events/2011/uxi/

Anyone can research: guerilla user research tips for design and development - Sheryl Cababa

Technology

Transcript of Anyone can research: guerilla user research tips for design and development - Sheryl Cababa