Anyone Can Design

Can anyone

Image source: http://i.imgur.com/4JZHifA.jpg

Can anyone paint?

http://i.imgur.com/4JZHifA.jpg

Image source: http://www.huffingtonpost.ca/2015/05/15/jamie-oliver-vegetarian_n_7292166.html

Can anyone cook?

http://www.huffingtonpost.ca/2015/05/15/jamie-oliver-vegetarian_n_7292166.html

Can anyone design?

Anyone who influences what the design becomes is the designer. This includes developers, PMs, even corporate legal. All are the designers.

Image source: https://www.youtube.com/watch?v=lKSVES1jn_k

Jared Spool

https://www.youtube.com/watch?v=lKSVES1jn_k

Hello, my name is Scott, Im Dir of UX at Snagajob, and I think anyone can design.

When did design take over the world and what does that mean for designers?

FIRST

How can we get everyone comfortable with design and the design process?

AFTER THAT

What goes into a successful design collaboration session?

FINALLY

Before we go there, lets talk about what the word design means.

Source: https://www.youtube.com/watch?v=CeG8aChLCc4

https://www.youtube.com/watch?v=CeG8aChLCc4

Its about understanding design as the verb rather than design as the job title.

Image source: https://www.highresolution.design/

Andrea Mallard

https://www.highresolution.design/

Job titles

Image source: http://i.imgur.com/g15uYyx.jpg

http://i.imgur.com/g15uYyx.jpg

Design as a job title

Source: http://www.tasteofcinema.com/2014/10-things-quentin-tarantinos-reservoir-dogs-can-teach-you-about-filmmaking/2/

http://www.tasteofcinema.com/2014/10-things-quentin-tarantinos-reservoir-dogs-can-teach-you-about-filmmaking/2/

Design as a verb

Design is more about informed intention than it is about creativity.

Image source: http://webdesign.jitheshpr.com/erika-hall-on-evidence-based-design-and-looking-beyond-data/

Erika Hall

http://webdesign.jitheshpr.com/erika-hall-on-evidence-based-design-and-looking-beyond-data/

And now back to the show.

Source: https://www.youtube.com/watch?v=CeG8aChLCc4

https://www.youtube.com/watch?v=CeG8aChLCc4

Good design is good business.

Image source: https://www.youtube.com/watch?v=bPgT8Hl9LXA

Thomas Watson Jr

https://www.youtube.com/watch?v=bPgT8Hl9LXA

January 9, 2007

Image source: http://www.businessinsider.com/revisiting-launch-apple-first-iphone-2015-9

http://www.businessinsider.com/revisiting-launch-apple-first-iphone-2015-9

Opinions on design

Design acquisitions

Source: http://www.slideshare.net/kleinerperkins/design-in-tech-report-2016/8-Timeline_of_DesignInTech_MA_Activity

Frog Flextronics 2004

Method Globallogic 2011

80/20 Square 2012

Cuban Council Google 2012

Hot studio Facebook 2013

Fjord Accenture 2013

Jet Cooper Shopify 2013

Adaptive Path Capital One 2013

Teehan + Lax Facebook 2015

Lunar Design McKinsey 2015

Designit Wipro 2015

Seren Ernst & Young 2015

Akta Salesforce 2015

Chaotic Moon Accenture 2015

Heat Deloitte 2016

http://www.slideshare.net/kleinerperkins/design-in-tech-report-2016/8-Timeline_of_DesignInTech_MA_Activity

Design driven fame and fortune

and fortune

+ = 98.4%

and fortune

The Design Value Index (DVI) is based on a portfolio of 16 publicly traded stocks from companies considered to be design-centric.

Source: http://www.dmi.org/?page=2015DVIandOTW

Apple

Coca-Cola

Ford

Herman-Miller

IBM

Intuit

Nike

Procter & Gamble

SAP

Starbucks

Starwood

Stanley Black & Decker

Steelcase

Target

Walt Disney

Whirlpool

http://www.dmi.org/?page=2015DVIandOTW

and misfortune

For the 6-year period from 2007 to 2012, the Customer Experience Leaders in our study outperformed the broader market the Laggards trailed it by a wide margin.

Source: http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/

http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/

Everyone loves design

Image source: http://www.cluttermagazine.com/news/2012/04/lovebirds-kronk-x-kidrobot-live-and-full-effect

http://www.cluttermagazine.com/news/2012/04/lovebirds-kronk-x-kidrobot-live-and-full-effect

Which means everyone wants to be involved with design

Image source: http://truedollarjournal.blogspot.com/2014/10/too-many-ebola-cooks-in-kitchen-recipe.html

http://truedollarjournal.blogspot.com/2014/10/too-many-ebola-cooks-in-kitchen-recipe.html

Does this mean we need to change what we expect of ourselves as designers?

Image source: https://www.highresolution.design/1-katie-dill/9hg3roxoykjk9kck2n72i4bt0sv433

Im seeing a greater and greater need for designers to think outside the pixels.Katie Dill

https://www.highresolution.design/1-katie-dill/9hg3roxoykjk9kck2n72i4bt0sv433

If you don't like change, you are going to like irrelevance even less.

Image source: http://content.time.com/time/specials/packages/article/0,28804,1863062_1863058_1865215,00.html

Army General Eric Shinseki

http://content.time.com/time/specials/packages/article/0,28804,1863062_1863058_1865215,00.html

So who are we as designers?

Design strategist

Image source: http://nypost.com/2013/12/27/sherlock-holmes-free-to-be-developed-in-us/

http://nypost.com/2013/12/27/sherlock-holmes-free-to-be-developed-in-us/

Your unique position as a designer allows you to connect and empathize with your users so you can inform and drive business decisions.

Image source: http://disneypixar.tumblr.com/post/31084873714/pixar-shorts-day-night-2010

http://disneypixar.tumblr.com/post/31084873714/pixar-shorts-day-night-2010

Design facilitator

Source: http://visitcolumbusga.com/outside/conquer_the_outside

http://visitcolumbusga.com/outside/conquer_the_outside

Image source: https://www.youtube.com/channel/UChQiqNMes9ZwqVgGQYgJv6w

Collaboration is about love and respect. Other people just have different ideas and want their thoughts to be considered equally to yours.Ross Popoff-Walker

https://www.youtube.com/channel/UChQiqNMes9ZwqVgGQYgJv6w

Design contributor

Source: http://www.chainimage.com/image/stuffpoint-fc-barcelona-images-wallpapers-the-first-team-wallpapers

http://www.chainimage.com/image/stuffpoint-fc-barcelona-images-wallpapers-the-first-team-wallpapers

How many are co-designing on a daily basis?

How many of you want to be?

Introducing non-designers to design and the design process is the first step.

It wont happen overnight so youll have work your way into collaboration?

Try starting with something a little more formal.

Source: http://employers-resource.com/not-wear-job-interview/

http://employers-resource.com/not-wear-job-interview/

Sprints

Image source: http://www.joshchoward.com/2016/08/spinning-plates.html

http://www.joshchoward.com/2016/08/spinning-plates.html

Where are you going, who are you going with, and what are you going to do when you get there?

Source: http://boreburn.com/15-secrets-you-didnt-know-about-the-goonies/16045/

http://boreburn.com/15-secrets-you-didnt-know-about-the-goonies/16045/

Problem statement

With

We will be solving

For

By giving them

It will deliver

And success will be measured by

EFFORT TITLE

HUMAN NEED

AUDIENCE

PRODUCT STRATEGY

BUSINESS VALUE

SUCCESS METRIC

Your week at a glance

DAY 110AM - 4PM

Understand the problem

10 AM - 4 PM

Narrow your focus

10 AM - 4 PM

Design & prototype

10 AM - 4 PM

Test & learn

10 AM - 1 PM

Iterate & refine

DAY 2

DAY 3

DAY 4

DAY 5

Location

Image source: http://ednasdesign.com/services/floorplans/

http://ednasdesign.com/services/floorplans/

Breaking the ice, getting people comfortable, and having fun.

Source: http://www.justjared.com/photo-gallery/3178780/taylor-swift-shake-it-off-music-video-01/

http://www.justjared.com/photo-gallery/3178780/taylor-swift-shake-it-off-music-video-01/

Make a monster

The face game

Draw toast

What goes into a successful collaboration session?

What goes into putting anyone into a position where they can design.

Design facilitator

Source: http://visitcolumbusga.com/outside/conquer_the_outside

http://visitcolumbusga.com/outside/conquer_the_outside

Understand the problemDAY 1

Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev, APIs, system architects, business stakeholders, business analysts, brand management, operations, marketing, legal, social media, customer support.

Kickoffs should be to build consensus.

Image source: http://adaptivepath.org/ideas/ux-week-2014-keynote-josh-clark-on-the-future-of-digital-product-design/

Josh Clark

http://adaptivepath.org/ideas/ux-week-2014-keynote-josh-clark-on-the-future-of-digital-product-design/

Share the knowledge

Human needs and business needs

Journey & improv

Narrow your focusDAY 2

Product design, content strategy, visual design, user research, product management, front-end dev, back-end dev,

APIs, system architects, business stakeholders, business analysts, brand management, operations, marketing,

legal, social media, customer support.

Crazy eights

Conversation design

Sketching

Feedback

Iterate and refineDAY 3




Design & prototype

+ &

Test & learnDAY 4




In a labWhere your users liveAs a group over drinksRemoteOn the street

Iterate and refineDAY 5




Where do we go next

Workshops

Sprints

Does it work?

We, not me

Source: cdn.playbuzz.com/cdn/e5a75f18-537c-48cb-9148-75fa0e2738ae/0e84dfb2-5b38-4545-8898-dfafba54b42e.jpg

http://cdn.playbuzz.com/cdn/e5a75f18-537c-48cb-9148-75fa0e2738ae/0e84dfb2-5b38-4545-8898-dfafba54b42e.jpg

Can anyone design?

What does that mean for the Designer?

The process of pulling big ideas out of the minds of a team into concrete notes and sketches may be the most important skill a designer can offer.

Source: http://volumeone.org/articles/2010/05/06/1397_Questioning_the_Locals_Mona_Lisa

Steven Garrity

http://volumeone.org/articles/2010/05/06/1397_Questioning_the_Locals_Mona_Lisa

Questions?

Thanks!

Hit me up on Twitter at @sco_chi to talk more.

Anyone Can Design

Design

Transcript of Anyone Can Design