Anvil InnoTech LinkedIn Tips 0409
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Transcript of Anvil InnoTech LinkedIn Tips 0409
Building Business and Managing Reputation via LinkedIn
Kent Lewis, PresidentAnvil Media & Formic Mediawww.anvilmediainc.com – enterprise SEMwww.formicmedia.com – SEM for small biz
Anvil Media, Inc. Background
Search engine marketing agency
Specialize in SEO, PPC & SMM
Founded in 2000
13 full-time employees
40 clients
PBJ 10th Fastest Growing Small Company 2007
PBJ 10th Most Philanthropic Company 2007
Spun-off Formic Media in ‘08 for small business
Agenda
Profile
Connections
Groups
Applications
Q&A
Why Care About LinkedIn? Build business via networking Increase awareness & credibility Manage reputation in search
Personal Profile Electronic resume Recommendations add dimension Optimize for visibility in search
Company Profile New beta feature Services and statistics Employees should connect
Networking Search your network Look for jobs or connections Request introductions
Groups Online communities News, forum and messaging Monitor, communicate & engage
Groups Monitor activity Post jobs and news Manage members
Applications Free tools that enhance profile Integrate external content Engage with community
Questions & Answers Gain insights from Qs & As Participate & generate awareness Engage & build thought leadership
Account Upgrades Introductions InMails Network searches
Social Media Success Factors
Monitor & Measure
Create & Communicate
Engage & Empower
LinkedIn Resources
http://blog.linkedin.com/ http://www.linkedintelligence.com/ http://search.techrepublic.com.com/search/linkedin.htmlhttp://updates.zdnet.com/tags/linkedin.htmlhttp://jobmachine.net/node/371http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htmlhttp://www.sachistudio.com/blog/2008/07/01/linkedin-resources/ http://socomsales.com/word/2007/add-linkedin-integration-to-
salesforcecom/ http://www.anvilmediainc.com/linkedin-twitter-profile-optimization-
article.htm http://www.anvilmediainc.com/social-media-marketing-campaign-
strategy.htm
Thank You
SEM & eMarketing workshops at PSUSEMpdx Hot Seat @InnoTech this afternoonVisit Anvil’s SEM Resources sectionwww.anvilmediainc.com/resources
LinkedIn: linkedin.com/in/kentlewisTwitter: kentjlewisConnect or contact: [email protected]