FACT SHEET

Anura Ad Fraud DetectionMARKETPLACE EXPERIENCEAnura has been working to fight back against ad fraud since 2005. Being advertisers themselves, Anura’s founders saw firsthand how there were no solutions available in the marketplace to prevent ad fraud, so they built their own solution to address the problem head-on.

USE CASES

Lead Generation: Stops both botnets and human fraud farms from causing your sales team to waste time and money following up on false leads that never result in a sale.

TCPA Compliance: Helps prevent Telephone Consumer Protection Act (TCPA) violations when leads come from stolen lists that sometimes contain individuals on the National Do Not Call Registry.

E-Commerce: Prevents fraudulent purchases to reduce charge-backs while creating zero false negatives that disrupt valid customer purchases.

Affiliate Management: Protects your affiliate marketing campaigns from malicious activity designed to artificially boost revenues.

Campaign Management: Identifies and prevents illegitimate traffic and activity such as page views, clicks, conversations, and interactions by botnets, malware, and fraudulent human actors.

Mobile: Prevents ad fraud on mobile devices, including browsers, app installations, and in-app advertisements.

Ad Fraud Detection

Pay Per Click: Distinguishes between legitimate and illegitimate clicks performed by botnets, humans, and malware alike.

Phone Calls: Prevents fraudsters from scraping phone numbers off of landing pages and generating false calls to boost campaign performance.

REAL-TIME REPORTINGProvides real time reporting that includes important metrics such as:

• Session data

• Browser type

• Operating system

• Device data

• Geography and location data

• Networks

• Connections

• Languages

• Pages visited

• Referrers

Anura Ad Fraud Detection

DEMO AVAILABLEOur demo is available so you can see firsthand how the solution prevents ad fraud, detects anomalies in campaign data, prevents charge-backs, and provides actionable data to help eliminate waste and maximize ad spend.

Anura Ad Fraud Detection

FREE TRIAL AVAILABLE Our free trial is available so you can see how the solution works within your environment and specific marketing and advertising campaigns.

IMPROVE CAMPAIGN PERFORMANCE, REDUCE AD FRAUD

Anura finds more fraud more accurately across your digital assets.

ANURA DIRECTReal-time analysis: Delivers real-time information through server-to-server communication to help with time-sensitive analysis, assisting with both fraud and pre-bid traffic analysis.

Continuous data updates: Continuously collects data from multiple sources to increase accuracy even as new methods of fraud emerge.

INTEGRATIONS

ANURA SCRIPTJavaScript integration: Relies on client-side embedded JavaScript to collect comprehensive user data, to detect even the most sophisticated levels of fraud in real time.

Analytics: Provides data for conversion and post-click analysis to help you better understand why traffic is blocked or flagged.

Definitive results: Relies on hundreds of data points to provide you with a definitive answer whether something is good or bad when it comes to detecting fraud, not a probability score. This helps you avoid paying for illegitimate activity.

25%

CERTIFICATIONSIs TAG Certified Against Fraud as a leader in fighting fraud in the digital advertising supply chain by the Trustworthy Accountability Group (TAG).

SUPPORTProvides live phone support and 24/7 email support.

TRAININGProvides live online training for customers with the option for paid on-site training.

Provides webinars to showcase how the solution works to combat different types of fraud.

Provides webinars that detail how customers use the product in different situations.

Includes complete, up-to-date user documentation.

PARTNER PLATFORMS

SCHEDULE A DEMOTo learn more about how Anura can best meet your needs when it comes to fighting back against ad fraud. anura.io/demo

Partners with other platforms to develop more robust digital marketing campaigns. Anura currently integrates with the following growing list of solutions:

• Cake

• Everflow

• HitPath

• Partnerize

• Tealium

• Tune

• Twyne

Anura Ad Fraud Detection