Anunoy Ppt on CSR
Transcript of Anunoy Ppt on CSR
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By:- Anunoy Majumder
BBA 4th sem
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MEANING Corporate : organized business
Social : every thing dealing withthe people
Responsibility : accountability between the two
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DEFINITION
Corporate Social Responsibility Is Operating A Business InA Manner Which Meets Or Excels The Ethical, Legal,
Commercial And Public Expectations That The Society Has
From The Business
The Obligation Of Businessmen To Pursue Those Policies,
To Make Those Decisions, Or To Follow Those Line OfAction Which Are Desirable In Terms Of Objectives And
Values Of Society
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ENCOMPASSES Social, economic, ethical and moral responsibility of
companies and managers
Compliance with legal and voluntary requirement forbusiness and professional practice
Challenges posed by needs of the economy and
socially disadvantages group
Management of corporate responsibility activities
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There Are Six Main Areas Of Social Responsibility-:
THE EMPLOYEES, PROVIDERS OF FINANCE,
CONSUMERS
COMMUNITY AND ENVIRONENT, GOVERNMENT
AND OTHER ORGANISATIONS OR GROUPS
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DIFFERENCE BETWEEN CHARITY
AND CSR
CHARITY
Means donating money,
goods, time or effort
For poor and needy
cause
It is selfless giving
toward any kind of social
need
CSR
It is how company align
their value to social cause
It can be people centric or
planet centric
It is not self less act,company derive long term
benefit from CSR
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TRIPLE BOTTOM LINE
APPROACH TO CSR Coined in 1997 by John Ellington It is based on the thought that business entities have
more to do than make profit for the owner of thecapital
People, Planet and Profit is used to describe the triple
bottom line
Profit is the bottom line shared by all commerce
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PEOPLE ISSUES
HealthSafety
Diversity
Ethnicity
Education and LiteracyPrevention of Child Labour
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PLANET ISSUES
Climate Change
Energy
WaterChemicals, toxics and heavy metals
Air pollution
Waste ManagementOzone layer depletion
Ocean and fisheries
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Need to Apply TBL ConceptoIncreased consumer sensitivity to corporatesocial behavior
oIncreased environmental regulation
oConcerns over global warming
oAwareness about and willingness for
respecting human rights
oMedia attention to social issues
oGrowing corporate participation in social up
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ACCORDING TO A SURVEY DONE IN THE US
o 79% want to work for a company heavily engaged in CSR
o 56% will refuse to work for a company who is not at all
committed to and engaged in CSR.
o Over 80% will switch brands if there is no CSR.
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