A’NUE

Presented By Mariam EliasMAS, May 2016

Presented To Mrs Tameka Linnell

Proposal For

1% only Purchase Online

Increase Online & Offline Sales

We appreciate all sizes, ethnicity, age, body shapes of women.

Monopolize the market of basics, makingA’NUE the new must-have.

PROBLEM

MarketingObjective

Communication objective

Challenge

COMPETITORS

Our logo is characterless in comparison to our competitors.

Morgan Stanley’s project that activewear sales in on the riseSource: http://qz.com/675171/the-rise-of-athleisure-is-eating-

into-the-profits-of-regular-clothes/

STATISTICS

Primary Secondary Age 65+ Age 40+

TARGET

Women like to appear younger and connect with brands that

don’t segregate them.

INSIGHT

May June July

Rebranding Awareness Engagement

TIMELINE

Several luxury brands in the past couple of years have changed their name

and logo by dropping a word or two and still were

recognizable.

Fashion brands with 2 words are named after someone (ex: Roberto

Cavalli ).

Adding “Ligne” to A’nue is limiting and harder to

pronounce.

BRAND NAME &

CASE STUDIES

Inspiration: Like the periodic table of basic elements in life,A’NUE sell basics that are must haves in our wardrobes.

VISUAL IDENTITY

LOGO

The Logo is Inspired by the periodic table, also the letter “A” is the beginning of the alphabets which is similar to our concept of new beginnings, also the division of the word might help in its pronunciation.

PACKAGINGThe transparent bag allows the view of the color purchased and is less costly in production.

MARK

Its highly advised that our label would be stitched

on our shirts (inside and outside).

Women like to make fashion statements and

show that they are wearing brands and they

are our advertisers.

Helvetica Helvetica Neue

VISUAL ASSETS

Colors used will be pastels, fonts are san serif, women in photos will not be posing but rather engaged in a multitasking activity, like they usually do.

ONLINECAMPAIGN

Our women have done a lot in their lives, they are in the self-

actualization stage in their needs. They are seeking

appreciation to whatever they have done for their families and career. They are seeking for a new self discovery, creativity &

following a new passion or fulling a potential.

ALL YOU NEED IS A’NUE

IDEA

WOMEN MOSTLY CONSUME FACEBOOK & PINTEREST.

STRATEGY

TOUCHPOINTS

Nostalgia 30%

Basic needs 30%

Appreciation 30%

Comfort 10%

Content Pillars

SOCIAL MEDIA

CONTENTMake the content more engaging by using cinema-graph of women in their day to day lives doing various activities away from their comfort zones.

ANIMATED GIFS

FASHIONFILM

#A’NUE Woman Everyday

ENGAGEMENT CAMPAIGN

FASHIONFILM 2

CATALOGUE

To make the content more engaging, we will ask women to send their stories on our

hashtag #A’nuewomeneveryday. stories of women who

defeated cancer or succeeded in a male dominating field will

inspire our photoshoot and content of the catalogue.

Please find link:http://issuu.com/manar-

elsheikh/docs/storiesannuhe_40a5d8cf9ad7

ee/1

http://mariamelias85.wix.com/anue

WEBSITE

MOBILE APP

A’NUE Stylist is a mobile app that helps women understand their bodies and encourage them to buy more styles and colors that fit them.

A’NUE STYLIST ON

WEBSITE

A’NUE Stylist on our website will happen in three steps: choose an item, upload Your photo,Pick a Color & Add to Cart. This will act like a virtual fitting room for women who like to try first before purchase.

YOUTUBE& BRANDED CONTENT

In “ Miami Dancing” video, Miami Contemporary dance group will wear our clothes

while dancing a performance about women.

While “ Message From The Past”, is like an experiment documentary where we will

make women meet or reconcile someone from the

past that they have lost a connection to like a family member, an old lover or a

school friend.

YOUTUBE& BRANDED CONTENT

In “ Style it like Iris”, Iris Apfel will give us tips on styling while wearing our shirts.

YOUTUBE& BRANDED CONTENT

“ The Style of Success”, is a series of videos that interviews successful women about their sense of style.

PAID MEDIA & PRINT

FASHION BLOGGERS

Anna Dello Russo Olivia Palmero

STYLE ICONS

Older generation of beauty icons will be our style icons and we will feature them in various platforms , such as Jennifer Aniston, Julia Robets, Halle Berry, Tina Turner..etc

SPONSORSHIP

“ BADMOMS” is a coming 2016 movie, sponsorship can take place through

giveaways in the premier or by sponsoring the actresses looks in their appearances

on TV.

We can also be featured in Talk Shows presented by women or sponsor their

looks on TV, such as Opera, The Talk or We

need to Talk…etc.

Since A’NUE produces clothes in several color varieties,

partnership with Pantone can brand us as masters of quality & rare

color variety.

Partnership can happen in many levels such as producing fashion

reports, encouraging our customers to buy our collection with the color of the year through sale, renaming our colors on web and boutiques.

This might encourage our customers to buy other colors and

not just black or white.

PARTNERSHIP

PARTNERSHIP

Curves is a women’s gym whose target customers

are the same demographics like ours.

Nowadays, most gyms have a mini market with

activewear with their brand.

For that we can partner with curves to produce

“A’NUE Curves” collection that is sold in the gym

and our stores.

http://www.yogartevent.com

PARTNERSHIP

Events like YOGARThappen is design district

where hundreds contribute, we can

sponsor these events by giveaways or exciting in it

or partnering with the trainer to wear our

clothes. Please check the link.

OTHERONLINE

VENUES FOR SHOPPING

Item Cost

Website $2500

Videos $3000

Social Media Daily $2000

Paid Media $2500

Estimated Total $10,000

ESTIMATED BUDGET

Thank You