Antonelli e Barsotti Associati Srl - Via Umberto Forti 6, 56121 Montacchiello, Pisa – Italia Formatica Srl - Piazza del Pozzetto 9, 56127 Pisa - Italia

Wider Project

“Integrated training and dissemination of the culture of innovation

for small and medium businesses in Italy’s Marche Region”

Elena Fulignati

Trieste, 14 May 2015

1

About me

Elena Fulignati - management consultant.

Degree in Economics from the University of Pisa

Master in Corporate Finance and Banking from the University of Pisa

Management Consultant for Antonelli e Barsotti Associati (ABA), since 2009

it.linkedin.com/in/elenafulignati/e.fulignati@antonellibarsotti.it

Business Plan

Capital budgeting

Corporate finance

Start-up Enterprise evaluation

Strategic planning

BudgetingChange

managementBPR

Background

Aging in Europe has become a social and economic challenge and is today part of the European Horizon 2020 Program. The Wider Program seeks to offer the basis for planning local economic development strategies in order to:• Help small and medium enterprises • Encourage the formation of new companies and emerging businesses • Provide companies with tools to draw closer to this new market segment and

succeed • Design and develop new products aimed at increasing healthy active life-style • Integrate a multi-sectorial and multidisciplinary holistic approach • Find mechanisms to allow user-centred development • Include environmental care and energy efficiency in all aspects.

General plan of the training activities

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5

ROAD MAPPINGWORKSHOP 1

STRATEGY

WORKSHOP 2 STRATEGY AND

INNOVATION

WORKSHOP 3 NETWORK AND

STRATEGIES FOR SMEs

WORKSHOP 4 ORGANIZATION AND

BUSINESS MODEL

ANCONA

8 November 2013

RECANATI

22 November 2013

ANCONA

16 January 2014

CIVITANOVA MARCHE

17 January 2014

ANCONA

22 January 2014

CIVITANOVA MARCHE

23 January 2014

ANCONA

28 January 2014

CIVITANOVA MARCHE

29 January 2014

Objectives:

identify the main strategic trajectories of the sector

Objectives:

focus on strategy relevance for said sector

Objectives: Identify shapes and patterns of innovation and elements of Strategic Planning

Objectives: transform innovation in business strategy;Logics and methods for network management as a driver for innovation;

Objectives: Focus on organization value and business model canvas as a tool for innovating the business model

Participants:

companies and sector experts

Participants:

companies and sector experts

Participants:

companies

Participants:

companies

Participants:

Companies

Step 1 - Roadmapping

Four fundamental dimensions of analysis:

•Research and development,•Technology, •Products/services •Market

identify possible prospects for sector development (Eco Smart Housing)

Objective

Step 1 - Roadmapping

R&D TECHNOLOGY

PRODUCTS

MARKET

Step 1 - Roadmapping

Results summary:

1)ROLE OF PUBLIC BODIES2)CULTURE3)COMPETITIVE ARENA4)"SMART"

5) DEVELOPMENT OF INTERNET BASED TECHNOLOGIES6) NEW WAY TO NETWORK7) TECHNOLOGIES AND SOLUTIONS SEMPLIFICATION

Step 2 – WS 1 - Strategy

Focus on acquiring a predictive capacity to improve adaptability regarding the external environment

Objective

• Key technology trends

• Megatrend and possible impact on eco-smart housing

• Smart home of the future

Step 3 – WS 2 – Eco smart housing Innovation is strategic

Focus on the relevance of strategic planning and innovation

Objective

• Business culture of innovation

• Sources of innovation and technology cycles

• Competitiveness

• The Fundamentals of Strategic Planning

Step 4 – WS 3 – Network and strategies for SMEs

To identify logic and methods for network management and how it is possible to transfer

innovation in business strategyObjective

• Innovation Strategies for SMEs – SWOT matrix

• Development of a strategy for innovation

• The value of the network through successful cases

Step 5 – WS 4 – Organization and business model

Focus on the value of the organization Osterwalder «Business Model Canvas» as a tool to develop

enterprise around business ideaObjective

• The value of the organization

• Building the business model

Antonelli e Barsotti Associati Srl

Via Umberto Forti 6, 56121 Montacchiello, Pisa

www.antonellibarsotti.it

Elena Fulignati+39 3398429321

e.fulignati@antonellibarsotti.it