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Transcript of Antics Credentials
- Post Digital, our manifesto The enormous engine of the Internet has been churning out the facebooks and Youtubes of this world for some years and with brands now taking the dive, the digital revolu
We relentlessly seek out context to establish what makes your brand valuable in peoples lives as the driver behind our thought.
Pla>orm agnos:c. We believe that too much Digital Media is limited by a desire to be on top of a par
We only do 4 things.
Dis:lling our thinking into experiences and situa:ons that bring your brand and people together on common ground.
We earn peoples :me & aFen:on by building useful experiences that embed digital possibili:es into peoples daily lives.
Experiences Crea:ng Immersive Digital Touch-points for your brand through pure interac:vity.
Brand Stories. Entertainment.
Whether taking people through a narra
- Real Rela
Strategic Planning Extensive brand planning & strategic analysis on every campaign we undertake, whether a one o or part of a long term partnership with you
Strategic roadmaps based on your exis
Immersive Content Developing immersive interac:ve experiences that communicate the emo:on of your brand
Listening People always take the ini:a:ve and make the rst move, we listen to what they say and how they say it.
Conversa:on funnels tracking sen
Listening the technology driving our analysis
TwiFer & Google Buzz
Monitoring tweets & buzz in real
Digital Ambience Augmented Reality
QR Codes A QR Code works in exactly the same way as a tradi
- Geospa:al Mobility - allowing real
Our technical backbone takes incoming content feeds from all over the web; Web sites, databases, and SMS feeds and aggregates them on a single Web interface.
Social Media PlaJorms
Digital Ambience Mul
Digital Ambience Case Studies
Allowing people to text in their photos for display on digital signage and instantly posted on Facebook
Telenor Arena Launch, Oslo!For the launch of Telenor Arena in Oslo, a full HD screen, 3x7 meters was installed.
Customers/visitors could take a picture on the phone of themselves/his or her date/friend/random stranger and send it in via MMS. The photo would get moderated and uploaded to the screen.
SMS bounce-backs were then used to interact with visitors aker the event.
36% engagement = 1800 MMSs
The Diesel Campaign BE STUPID In store Dig
Diesel invites its customer base and the Danish Popula
Example: text ICECOFFEE to 1234 to receive a free Iced Coee!
Sends the customer a unique 2d digital barcode directly to the mobile which can be redeemed in store
Instantly redeemable coupons.
Goal: Increase test drive to support sales drive. Interac
Products & Services
HSBC / Estee Lauder / Walls Ice Cream / TBWA / Petrofac / Stellachicken / Tempered Mental / KRU Films / Duyung / Cicak Man / Haq The Movie /
Sin Kid / Kaseh Dia / Halal Journal / SKN Land & Development / Firestar
Dave Carpenter Chairman
Dave Carpenter has been involved in marke
- Our people"Azhar Razali Crea
An:cs is a member of the Firestar Group which includes Firestar Research, one of Asias leading qualita:ve market research
Our events management and mainstream PR experts, Stellar PR has been with us from The beginning. Stellar has racked up some impressive brands including Samsonite & LOccitane, most recently bringing the Stereophonics to KL in May 2010.
One of the worlds leading Digital OOH specialists, An
A focus on Asia
C-11-2 Megan Avenue 189 Jalan Tun Razak 50400 Kuala Lumpur
144B Neil Road 088873 Singapore