Anticipating the Future of Librarians: Understanding Trends and Staying Relevant in the Digital Age...
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Anticipating the Future of Librarians: Understanding Trends and Staying Relevant in the Digital Age Andy Hines ALIA| January 22, 2009
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Transcript of Anticipating the Future of Librarians: Understanding Trends and Staying Relevant in the Digital Age...
Anticipating the Future of Librarians: Understanding Trends and Staying
Relevant in the Digital Age
Andy HinesALIA| January 22, 2009
About Social Technologies
What: Global research and consulting
firm specializing in the integration of
foresight, strategy, and innovation
Where: Offices in Washington, DC,
London, and Shanghai
How: A holistic, long-term perspective
combined with actionable business
recommendations
Who: Leading companies, government
agencies, and nonprofits
Why Foresight?
Emerging Challenges: How Will You Respond?
Values How do we understand emerging postmodern values and respond proactively and creatively?
Demography How do we appeal to new audiences without alienating our “core?”
Lifestyle How do we move from commodity-based or identify-based offerings?
Technology How do we tailor our offering to a wide range of customer capabilities?
Work How we do become a valued partner in the fast-changing world of knowledge work?
Education How do we stay relevant as our traditional education ally reconfigures?
VALUES
Values Change Predictably
Follow the Rules, Achieve, and What’s It All Mean
Evolving over Times
Shifts from Values Changes
Poor countries focused on survival show traditional values and resist change
Middle-income countries focused on belonging show modern values and embrace change
Affluent countries focused on self-actualization show postmodern values and are skeptical about change
Values Change “Predictably”
Source: A Hines based on Inglehart
Follow the Rules, Achieve, and What’s It all Mean?
Follow the Rules
Achieve!
What’s it all mean?
Evolving over Time
Traditional W3 Modern W2 Postmodern W1Balance Growth SustainabilityComfort Change AppropriatenessDown-to-earth Practicality CreativityPropriety Confidence AuthenticityProtection Health WellnessReligion Secularism SpiritualitySecurity Belonging Self-expressionThrift Luxury SimplicityTradition Materialism Experiences
Changes from the Values Shifts
• Increasing urbanization
• Growing occupational specialization
• Higher levels of formal education
• Relatively high levels of social mobility
• Emphasis on achieved rather than ascribed social status
• Diminishing sex role specialization
• High standards of material well-being
• Much higher life expectancies
• Rising levels of mass political participation
• Rejection of authority and disenchantment with science and technology
• Revaluing of tradition
• Growing insistence on interesting and meaningful work
• Greater tolerance
• More time thinking about the meaning and purpose of life
• Increasingly sensitive to “imposed” risk
DEMOGRAPHY
Gen Y and Practical Happiness
People Are Not Well….Behaving!
Gen Y and “Practical Happiness”
I’m happy when I have the freedom to create, using technology as an enabler for self-expression and connection.
I’m happy when I have the freedom to create, using technology as an enabler for self-expression and connection.
Things happen for a reason… and we should be thankful/ grateful for having had the experience.
Things happen for a reason… and we should be thankful/ grateful for having had the experience.
I'm in control of my own happiness and I can change anything that makes me unhappy.
I'm in control of my own happiness and I can change anything that makes me unhappy.I have the
power to change things I believe in…and that will make me happy.
I have the power to change things I believe in…and that will make me happy.
I'm going to plan to be happy… and I'm going to succeed by following my plan.
I'm going to plan to be happy… and I'm going to succeed by following my plan.
I never met my best friend [in person]
I never met my best friend [in person]
Relationships are everything to me.
Relationships are everything to me.
How “practical” will show up
With big issues: care, but only give time where they can make a difference
With friends. Self-express, but peek over shoulder
With parents. Parents annoying, but useful .
With fame. Want to be famous, but see the odds
With technology. Technology is a means, not an end. Comfortable and natural, the leading edge makes little distinction between virtual and f2f.
Family, friends and faith…..but don’t
forget pleasure
Don’t be fooled by “appearances”
Retirement is an obsolescent concept
Second childhoods: Boomerangs kidults, rejuveniles…
Women increasingly “in charge”
Traditional family on the endangered species list
People Are Not, Well….Behaving!
.
Image: Photos.com
Image: Photos.com
Image: www.senirojournal.com
Image: Pete
Jelli
ffe (
Flic
kr)
LIFESTYLE
Co-creation
Enoughness
Localization
Ethical Consumption
14
“Extreme” personalization
Identity products/services
Create, augment, or influence design and content of products and services
Share creations with their peers
Co-CreationIm
age
: Flick; w
hurleyvision
Image:: www.deomotix.com
15
Sense of limits and desire to “take back control of my life
Environmental concerns
Time is more precious than money!
Slow food, slow life
Image: Photos.com
“Enoughness”
Image: gin_e (Flickr)
Sense of limits to globalization
Seeking greater community connection
Value authenticity
New urbanism, smart growth, and live-ability
Localization
Image: Social Technologies
Express values via purchases
Stampede of the “Footprints”
Image: S
ocial Technologies
Ethical Consumption
Image: Social Technologies
Image: F
lickr; Mike (el m
adrileno)
TECHNOLOGY
Virtual Made Real
Technology as Partner
Transparency
Just-in-time Life
18
Virtual Made Real
Increasingly porous virtual-real boundary
Bringing objects into real world, e.g, Webkinz, Scion
From small objects—to cars, buildings, landscapes
Virtual economies
Image: A
lex H
opkin
son (Flickr)
Source: blog.toyota.com/scion_son_of_toyota/
Division of labor: shift burden of decision-making to software
Ambient Intelligence
The “profile”
Image: http://www.segway.com/products/
Technology as “Partner”
Image: www.iroomba.com
Imag
e:
bru
76 (
Flic
kr.
com
)
Transparency
We all live in “glass houses”
Ubiquity of networks and sensors
More is known and knowable about people, companies, and governments as information flows grow.
Take the YouTube Test
Imag
e:
evild
ud
e1
a (
Flic
kr)
Image: www.spalet.com
Just-in-Time Life
Making plans and adjusting schedules on the fly, e.g., Twittering, Flashmobs
Decisions based on real-time information
Intensifying based on mobile info, location-based services, and tracking
Image: Tosh
inori
Kaw
ate
(Fl
ickr
)
WORK
Knowledge Worker [and Customer] Aspirations Are Changing….
….And Organizations Are Responding
23
24
Knowledge Worker (and customer) Aspirations Are Shifting…..
Open source
Workforce of one
Information wants to be free
Creative Class
Long tail
Image: www.opensource.org
Image: Phil Whitehouse (Flickr).
Ima
ge
: the
lon
gtail.co
m, u
sed w
ith pe
rmissio
n u
nde
r Cre
ative
Co
mm
ons lice
nse
25
….And Organizations Are Responding
Hollywood Model
Virtual teaming
Sharing
Imag
e: S
teph
en (
Flic
kr).
Image: Shiv (Flickr).
EDUCATION
Online Learning Takes Off
Lifelong Learning: For the Knowledge and the Money
26
27
Online Learning Takes Off
Stand-alone Virtual Schools are appearing at all levels – from K-12 to online PhDs.
Online enrollment is soaring – General enrollment is stagnant
Online classes are becoming a normal part of ‘”regular” schools
28
Lifelong Learning: For the Knowledge and the Money
Boomers are pursuing lifelong learning for its own rewards…..
And it pays well, too!
“Wage Gap:” US college grads earning 45% more than high school grads, twice the number in 1979
29
Emerging Challenges: How Will You Respond?
Values How do we understand emerging postmodern values and respond proactively and creatively?
Demography How do we appeal to new audiences without alienating our “core?”
Lifestyle How do we move from commodity-based or identify-based offerings?
Technology How do we tailor our offering to a wide range of customer capabilities?
Work How we do become a valued partner in the fast-changing world of knowledge work?
Education How do we stay relevant as our traditional education ally reconfigures?
