ANTI-BULLYING CAMPAIGNby Chai Kay Li

Problem• Bullying occurs occasionally in secondary schools.• Bullying can be done physically, mentally or relationally.• Bullying can leave emotional scars on victims for a

lifetime.• Victims are unable to voice out due to fear of being judged

or helplessness.• Bullying can lead to depression which can lead to

dropping out of school and can end in suicide.

Why This Topic• Interest in helping and educating children• Also interest in being involved in entertainment media

aimed at children.

Impact• Develop a more positive learning environment for children.• Prevent more victims.

Inspiration

• Having dyslexia doesn’t mean that your child has a disability. Or that he can’t grow up normally like other children. Dare we say, he’s certainly not doomed for failure. Beneath every dyslexic child is a potential waiting for be uncovered.

Solution• Proposed campaign to Walt Disney company for South

East Asia.• Walt Disney is one of the most popular corporations for

children.• Media Campaign through Disney Channel/ Disney XD in

order to effectively reach target audience.

Research Analysis

Aim• Raise awareness on how to identify bully cases.• Give solutions and advice on how to deal with bullying.• Give children more hope to be brave and take initiative in

life.

Message• Having the courage and bravery to take the

initiative, whether you’re the victim, bully or bystander.

• You are not alone. You are surrounded by allies.• There’s a hero within all of us. Do the right thing.

Bully Hero CampaignWhere the Courage Starts

Itemized Solution• Mascot Design• Roadshow at schools. Live action performance.• Posters, booklets.• Online interactive comic

Timeline

Current Progression• Still analysing and researching case studies.