Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and...

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Transcript of Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and...

CRICKET AUSTRALIA

REPORT CARD

7

Australia’s favorite sport

A sport for all Australians

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Big Bash League - Season

Review

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Big Bash League - Season

Review

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The BBL is very successful, and increasingly so, at attracting

new attendees to the format – particularly women & young

families

Q. Is this the first time you have attended a BBL game?

First Time Attendance to the BBL

Women

35% 2012/13

51% 2013/14

Base: BBL Attendees; n=4,379