Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and...
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Transcript of Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and...
27 © GEMBA GROUP
The BBL is very successful, and increasingly so, at attracting
new attendees to the format – particularly women & young
families
Q. Is this the first time you have attended a BBL game?
First Time Attendance to the BBL
Women
35% 2012/13
51% 2013/14
Base: BBL Attendees; n=4,379