Ant & Dec’s Saturday Night Takeaway comes to Britannia Toolkit.pdf · Saturday Night Takeaway,...

1 P&O Cruises Saturday Night Takeaway

Ant & Dec’s Saturday Night Takeaway

comes to Britannia

January 2016


Overview One of Britain’s biggest TV shows, Saturday Night Takeaway, is coming to Britain’s biggest ship.

We’ve got some exciting news... Britannia will play host to the nation’s favourite entertainers, Ant and Dec, as their BAFTA award-winning ITV television programme, Saturday Night Takeaway, is aired live from the top deck of the P&O Cruises award-winning ship. This will undoubtedly help inspire people to book a P&O Cruises holiday to the Mediterranean.

This is your guideWithin this guide you will find all the essential information you’ll need to promote B608 featuring Saturday Night Takeaway to your customers.

We’ll give you the approved messaging for use within your own promotional material, explaining the usual brand rules, our sign-off procedure and all the necessary terms and conditions you’ll need to know.

Please ensure that all copy is reproduced exactly as supplied within this document.

Cruise details and lead fare27 MAR - 10 APR 2016 | 14 NIGHTS | BRITANNIA B608

Southampton - Seville (tours from Cadiz) - Barcelona (Two days in port) Rome (tours from Civitavecchia) - Ajaccio, Corsica - Gibraltar - Southampton

There are two days in Barcelona. From Gaudi’s architecture to the lively Ramblas, it’s an amazing place to explore. And the icing on the cake? Along with other Mediterranean greats, the chance to see an episode of Saturday Night Takeaway as it’s broadcast live from Britannia’s top deck.

Select PriceLead Fare from £1,299pp† (JE Grade) with £400 per cabin to spend on board*† Select Prices shown are per person based on two adults sharing the lowest grade of cabin available within the applicable cabin type and are subject to availability. For up to date prices and full P&O Cruises terms and conditions which you must read before booking please visit www.pocruises.com. P&O Cruises is a trading name of Carnival plc, a company registered in England and Wales with company number 04039524.

* Book an applicable Select Price holiday and receive on board spending money to spend during your cruise holiday in the on board shops, bars, photo gallery, and on restaurants, spa and shore excursions booked on board. The amount shown is per cabin based on two people sharing JE grade cabin on cruise B608, and varies by cabin and cruise duration. Applicable to new Select Price bookings made between 25 December 2015 and 19 February 2016 on selected cabin grades on applicable departures between March 2016 and April 2017 and is inclusive of the Select Price benefit of on board spending money, which can be swapped at time of booking for another Select Price benefit of car parking or return coach travel. Choice of benefits dependent on cruise type, duration and time of booking. On board spending money can only be spent whilst on board. Offer is not applicable to Early Saver or other promotional prices and cannot be exchanged for a cash alternative. We reserve the right to withdraw the offer in whole or on individual cruises at any time.

Saver PriceLead Fare is from £799pp† (PF Grade)† Saver price shown is per person based on two adults sharing the lowest grade inside cabin and is subject to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost. For up to date prices and full P&O Cruises terms and conditions which you must read before booking please visit www.pocruises.com. P&O Cruises is a trading name of Carnival plc, a company registered in England and Wales with company number 04039524.

Further information We know that there will only be a limited number of standing places available around the pool for the live show so we are planning on broadcasting it live in several venues around the ship. There will therefore be an opportunity for everyone on board to see the show.

Further information on the selection process for places at the live show will be available closer to sailing date.


Messaging

Key message options

Ant & Dec’s Saturday Night Takeaway comes to Britannia

Get on board with Ant and Dec’s Saturday Night Takeaway

Sub-heading optionsOne of Britain’s biggest TV shows, Saturday Night Takeaway, is coming to Britain’s biggest ship

Ready for a star-studded holiday?

Enjoy a star-studded Britannia holiday

Supporting short copyIt’s a glittering line-up on Britannia’s two-week cruise around the Med.

Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic French city of Ajaccio and bask in the glory of Cadiz’s limestone buildings and yellow-domed cathedral while en route to seductive Seville.

And on top of all these amazing holiday memories, we have something extra special for you. Against Barcelona’s glitzy backdrop, Ant and Dec’s Saturday Night Takeaway will air live from our top deck.

Supporting long copyIt’s a glittering line-up on Britannia’s two-week cruise around the Med.



The prime time TV duo will be on board for one night only, and will give an exclusive appearance, along with special celebrity guests, who will host screenings in venues around the ship. Experience the thrill of live television with all your favourite onboard and off-shore treats.

As another bonus you will have two days to explore Gaudi’s playground with its heady mix of architecture, lively Ramblas and buzzing marina.

So grab a slice of the action; because your holiday to remember is about to unfold in the most unique way.

Just make sure your name is on the guest-list!

*NB: Due to the nature of the set, there will be some disruption and limited access to certain pool areas from 30 March - 3 April, and not all passengers will be able to be part of the live audience.

Here are the key messages and supporting copy for use when promoting this cruise. Wording must be reproduced exactly as provided without variation.

Messaging


Press copyJoin iconic Britannia, as we lap up La Dolce Vita moments in Rome, soak up the chic city of Ajaccio, bask in the glory of Cadiz’s cathedral, en route to seductive Seville, and enjoy 48 hours in Gaudi’s playground of Barcelona.

Step aboard and experience the excitement, glamour and adventure of a P&O Cruises holiday. And for something extra special, against Barcelona’s glitzy backdrop, we’re joined by two icons of British television as Ant and Dec’s Saturday Night Takeaway airs live from Britannia’s top deck on 2 April.

Call to actionJoin the party from only....

Twitter

@AntandDec will be joining P&O Cruises on #Britannia to host a special @ITVTakeaway live from Barcelona this Aprilbit.ly/1SUd3Px

Facebook

We’re excited to announce that P&O Cruises will be welcoming Ant & Dec on board to host a special episode of ITV’s Saturday Night Takeaway live from the top deck of Britannia in Barcelona on Saturday.

Filmed in front of a live audience of our guests, Ant & Dec will be going overboard with celebrity guests, stunts, incredible performances, competitions and plenty of surprises along the way.

To book your place on board this once in a lifetime cruise visit: [INSERT OWN CALL TO ACTION]

Win a golden ticket to meet Ant & Dec Will it be you? If you find a golden ticket in your cabin, you will have the chance to meet and greet TV’s favourite entertainers. And with a big selection of other goodies up for grabs, from tickets to the show to pampering you could be in for some V.I.P treatment too.

*NB: Any reference to winning a meet and greet needs to be kept within the travel/cruise world for example direct mail outs to database, website etc and is not to be communicated in any new business or above the line marketing.

Messaging


Imagery & logo use

Logo guidelines

The recommended minimum size for the logo is 40mm - do not defer from this size

Ensure the Saturday Night Takeaway copyright line is on all commercial breakouts. Use Future BT Medium Condensed for all body copy - SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015. ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.

Never change the colour of the logo

Never change perspective of the logo

Never change to a vertical position

Never place over other patterns/images

Never crop out part of the logo

Logo should always be placed on black

Terms and conditionsThe ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our final preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience.

Sign off procedurePlease ensure that all copy is reproduced exactly as supplied within this document. ITV require full sign off on all

promotional items created – please allow 5 working days for sign off via your Account Manager.


Creative Approach

Web banners

Web Tiles

Get on board with Ant & Dec’s Saturday Night Takeaway

27 MAR 2016 | 14 NIGHTS | BRITANNIA B608

CLICK HERE TO FIND OUT MORE

Get on board with Ant & Dec’s Saturday Night Takeaway27 MAR 2016 | 14 NIGHTS | BRITANNIA B608

CLICK HERE TO FIND OUT MORE

Per person for an inside cabin

Ready for a star-studded holiday from £799*

SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015. ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.

It’s a glittering line up…14 nights in the med from £799*

Per person for an inside cabin



Creative Approach

Press Ads

Direct Mail

£799pp†

14 fabulous Mediterranean nights from

AWARDS

2015

W

INNER

BEST NEW SHIP (OCEAN)BRITANNIA

2015

Editors’ PicksU.K.

pocruises.com | 0843 374 0111 | Visit your travel agentCalls cost 3p per minute plus your telephone company’s network access charge and may be recorded for training purposes.

Enjoy a star-studded Britannia holiday


Britannia cruise B608 (departs 27 March 2016).

† Saver price shown is per person based on two adults sharing the lowest grade inside cabin and is subject to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost.

Join iconic Britannia, as we lap up La Dolce

Vita moments in Rome, soak up the chic city

of Ajaccio, bask in the glory of Cadiz’s cathedral,

en route to seductive Seville, and enjoy 48 hours

in Gaudi’s playground of Barcelona.

Return Address: P&O Cruises, Carnival House, 100 Harbour Parade, Southampton SO15 1ST

star-studdedReady for a

holiday?

What will you takeaway?Return Address: P&O Cruises, Carnival House, 100 Harbour Parade, Southampton SO15 1ST

Travel with confi dence

SNT 4pp Mailer AW.indd 1-2 18/01/2016 13:29

27 MAR - 10 APR 2016 | 14 NIGHTS | Britannia B608

Southampton - Seville (tours from Cadiz) - Barcelona (Two days in port) Rome (tours from Civitavecchia) - Ajaccio, Corsica - Gibraltar - Southampton

And all of this from

£799pp†



The prime time TV duo will be on board for one night only, and will give an exclusive appearance, along with special celebrity guests, who will host screenings in venues around the ship. Experience the thrill of live television with all your favourite on-board and off-shore treats.

As another bonus you will have two days to explore Gaudi’s playground with its heady mix of architecture, lively Ramblas and buzzing marina.

So grab a slice of the action; because your holiday to remember is about to unfold in the most unique way.

Just make sure your name is on the guest-list!

Win a golden ticket to meet Ant & Dec Will it be you? If you fi nd a golden ticket in your cabin, you will have the chance to meet and greet TV’s favourite entertainers. And with a big selection of other goodies up for grabs, from tickets to the show to pampering you could be in for some V.I.P treatment too.

† Saver price shown is per person based on two adults sharing the lowest grade inside cabin and are subject to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost. Saver prices apply to new bookings only. For up to date prices and full P&O Cruises terms and conditions which you must read before booking please visit www.pocruises.com. P&O Cruises is a trading name of Carnival plc, a company registered in England and Wales with company number 04039524.

The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our fi nal preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience.

Photo Credit: REX/Shutterstock

pocruises.com | 0843 374 0111 | Visit travel agent | On boardBooking couldn’t be easierCalls cost 3p per minute plus your telephone company’s network access charge and may be recorded for training purposes.


Join the partyIt’s a glittering line-up on Britannia’s two-week cruise around the Med.

SNT 4pp Mailer AW.indd 3-4 18/01/2016 13:30

The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our fi nal preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience.


Join the party from only £799pp†


Britannia B608 | 27 MAR - 10 APR 2016 | 14 NIGHTS

Step aboard and experience the excitement, glamour and adventure of a P&O Cruises

holiday. And for something extra special, against Barcelona’s glitzy backdrop, we’re

joined by two icons of British television as Ant and Dec’s Saturday Night Takeaway

airs live from Britannia’s top deck.

Ant & Dec’s Saturday Night Takeaway comes to Britannia Toolkit.pdf · Saturday Night Takeaway,...

Documents

Transcript of Ant & Dec’s Saturday Night Takeaway comes to Britannia Toolkit.pdf · Saturday Night Takeaway,...