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Transcript of ANSYS 15.0 Sales Overview - techlink.cadmen.comtechlink.cadmen.com/song/R150/ANSYS_15-Sales... ·...
November 14, 2013 1 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
ANSYS 15.0 Sales Overview
November 14, 2013 2 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
• Product Release Overview
• Pricing and Product Licensing Changes
• Product Updates and Sales Opportunities
– PreProcessing
– Fluids
– Structures
– Electromechanics
Agenda and Presenters
– Barry Christenson
– David Harakal
– Gilles Eggenspieler
– Gilles Eggenspieler
– Pierre Thieffry
– Mark Ravenstahl
November 14, 2013 3 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Release 15 Schedule
Milestone Date
First Customer Availability (download)
Dec 3, 2013 Press Release
Email Announcements to Customers
First Customer Ship (Media) Dec 10, 2013
Customer Webinars Start
Note: • ANSYS 15.0 will be shipped on USB Drives
rather than DVD’s as in the past. • Our preference is always that customers
download rather than receive physical kits.
November 14, 2013 4 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Release Information for Sales and Support
https://sites.google.com/a/ansys.com/products/product-releases
ANSYS Community Portal > Product Information > ANSYS 15.0 Release
OR
November 14, 2013 5 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
R15 Pricing Changes
David Harakal
November 14, 2013 6 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
• Currently on price list • ANSYS Mechanical CFD • ANSYS Mechanical Emag with Maxwell 3D • ANSYS Mechanical CFD Maxwell 3D • Includes Mechanical Emag
• ANSYS HPC Workgroup 32 • ANSYS HPC Workgroup 64 • ANSYS Electronics HPC Workgroup 32 • ANSYS Electronics HPC Workgroup 64
• To be added with R15 availability December 3 • ANSYS SIwave DC
New products for R15
See Recording from 10-14-2013 Monday Morning Training Event
Can be sold now.
November 14, 2013 7 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
• Visit Legal Pre-Approved Language site for the language required on the license form
– ANSYS Mechanical CFD
– ANSYS Mechanical Emag with Maxwell 3D
– ANSYS Mechanical CFD Maxwell 3D
– ANSYS CFD Professional (announced previously)
– ANSYS Maxwell 3D with Emag (announced previously)
Special language required on license form
November 14, 2013 8 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
• RBF-Morph renamed ANSYS RBF-Morph with Paid-up and TECS licensing options added
• To be removed from the current price list and added to the migrations policy document – ANSYS Full-Wave Spice (for HFSS) removed
– Will be included in HFSS
– Iceopt – moved to legacy – Icegrb – moved to legacy
Additional R15 Product Changes
November 14, 2013 9 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
• Check the pricing Google site monthly for updates: https://sites.google.com/a/ansys.com/sales/process/Pricing
Additional Information
November 14, 2013 10 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
PreProcessing
Performance Advancements
November 14, 2013 11 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Fluid Dynamics Meshing Classes
Class 1 Class 2 Class 3 Class 4 Class 5
% of Market ~10% ~80% ~10%
Typical Applications Automotive & Aerospace UTM
Any Any Any Aerospace EA, Chemical &
Material Proc.
Customer Needs Automated CAD cleanup, rapid turnaround, unstructured hybrid mesh
Automated CAD cleanup,
automation, speed,
unstructured hybrid mesh
Automation, speed,
unstructured hybrid mesh
Automation, speed; hex-
dominant mesh preferred
Tailored, high-quality hex
mesh
% of Applications
R15.0 extends our leadership in Classes 2-4.
November 14, 2013 12 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
R15.0 Highlights: Robustness
• Substantial progress on real customer models
– Workbench Meshing
ANSYS Release
Automotive Fan Shroud
Oil & Gas Subsea Combo
Furnace Gasifier Aircraft Engine Combustor
14.5 Unsatisfactory (Overly strict topology constraints with PI Tet)
Unsatisfactory (Meshed with Sweep, but not MultiZone)
Failed (with both Sweep and MultiZone)
Failed (with MultiZone)
Failed (Exceeded Workbench memory limits)
15.0 Successful (User now has more control over topology constraints)
Successful (MultiZone uses less time, less memory, and produces better quality mesh than competitors)
Successful (MultiZone is faster and more automated than Gambit)
Successful (MultiZone produces better quality with less decomposition than Gambit and competitors)
Successful (820 M cells)
November 14, 2013 13 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
R15.0 Highlights: Robustness
• Substantial progress on real customer models
– Fluent Meshing
ANSYS Release
Aircraft Landing Gear
Automotive Headlight
Aircraft Engine 1 Aircraft Engine 2
14.5 Unsatisfactory (Time consuming)
Unsatisfactory (Time consuming)
Failed (Wrapping failed)
Unsatisfactory (Time consuming)
15.0 Successful (Much faster, more automated, and straightforward repair with new Diagnostic tool)
Successful (Semi-automated meshing after clean-up in SpaceClaim)
Successful (Wrapping improvements)
Successful (Fully automated via Wrapper template, from CAD to volume mesh, including prism layers)
November 14, 2013 14 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Faster, Leaner Meshing – Across All Physics
0
1
2
14.5 15
Patch Conforming Tet Speed Memory
2x faster with 1/3 less memory
0
1
2
14.5 15
Sweep Speed
1.7x faster
0
1
2
14.5 15
Shell Speed Memory
1.4x faster with 60% less memory
0
1
2
14.5 15
MultiZone Speed
1.3x faster
Average of 10 real customer models
November 14, 2013 15 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
0
5
10
15
20
25
30
14.5
15 Serial
15 Parallel (12 Cores)
Workbench Part-by-Part Meshing Speed
Fast, Scalable Parallel Meshing – Across All Physics
Commercial Aircraft Engine
• 4x faster serial • 25x faster parallel
1 2
4
8
16
1 1.5 1.8
1 1.8
3.7
7.4
10.8
Spe
ed
up
CPU’s
Ideal
Star-CCM+^
Fluent Meshing 15*
Fluent Distributed Parallel Meshing
^ Polyhedral meshes of 7.82 M cells on 4 cores and 17.18 M cells on 8 cores * Prism/tet mesh of 42.5 M cells
Fluent Meshing 15.0 has far better parallel scalability than Star-CCM+
November 14, 2013 16 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
R15 Delivers Innovations Validated on Client Applications
Class 1 Class 2 Class 3 Class 4 Class 5
% of Applications
R15.0 extends our leadership in Classes 2-4.
R15 is not ready to handle full complex vehicle (talk to the technical team first)
Fluent Meshing R15 was successful for nacelles under-hood, UTM, headlights, etc.
Workbench Meshing R15 was successful for full combustors, furnaces, gasifiers, etc.
November 14, 2013 17 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Customer Validation: Navistar
"Thanks to the progress in Fluent Meshing technology and workflow, preprocessing for an entire vehicle for under-hood air flow study really became a breeze. Starting from dirty CAD geometries, by setting up a list of parameters in a template by the end of a day, you can get a good-quality volume mesh the next morning." Qin Yang - Navistar, Inc. ANSYS 15.0 Preview 3 Evaluator
November 14, 2013 18 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Fluids
New Capability Highlights and Sales Opportunities
November 14, 2013 19 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Heat Transfer between Fluid and Fabricated Solid Structure Components
Multilayer shell conduction, anisotropic thermal conductivity, surface-to-surface (S2S) radiation model now supports non-conformal meshes
No need to mesh the thin structure, even if it is made of different layers of materials
Faster pre-processing while maintaining high accuracy
Any application with heat transfer from a large fluid volume to a thin surface (e.g. under-hood heat transfer)
This closes the gap with CD-adapco for these applications. It is ahead of other competitors.
ANSYS Fluent
ANSYS CFD
November 14, 2013 20 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Simulating Liquid Films Accurately and Quickly The Eulerian Wall film model has been extended (compatible with
the moving wall, moving reference frame model). Condensation and vaporization can also be simulated with the Eulerian and mixture multiphase models.
Need to simulate complex liquid particles and liquid film formation and interactions.
Turbomachinery, running wet & running back analysis, in-cabin condensation, fogging/defogging, ice collection (icing applications)
Numerous new features in R15 and some of the existing features are more robust. This definitely provides us competitive edge.
ANSYS Fluent
ANSYS CFD
November 14, 2013 21 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
A Tailored Application for Gasoline and Diesel Combustion
Complete combustion setup from geometry to report for diesel or gasoline without the need for any journal files for faster simulation setup> Improved combustion accuracy and robustness thanks to improved spark model, multiple unsteady flamelets.
Simulations of internal combustion (IC) engines are complex to set up and perform in a general purpose CFD code: companies and engineers need tools which allow them to perform IC engine simulations quickly and accurately.
Companies developing and/or manufacturing Internal Combustion Engines
The user-friendliness of the tool is its key strength when competing against tools like Converge or Forte
ANSYS Fluent
ANSYS CFD
November 14, 2013 22 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Turbomachinery Design and Analysis
Worked in tight collaboration with key customers to improve turbo models and workflow, add pragmatic solutions for key challenges like blade flutter and forced response.
As turbomachinery blade designs are optimized further and further, more detailed analysis is needed to make additional improvements (capturing transient flow details, accurately capturing the interaction between fluid and structure)
These new developments can help expand usage at existing and new turbomachinery accounts, and also demonstrate our continuing focus on providing leading rotating machinery simulation capabilities.
This is a strong competitive advantage for ANSYS. Numeca has a similar solution but does not have the breadth that ANSYS Fluid Dynamics solutions offer. CD-Adapco has no such solution.
ANSYS CFD
ANSYS CFX
ANSYS Mechanical
November 14, 2013 23 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Shape Optimization Through Mesh Morphing
The adjoint solver now supports industrial problems with up to 30 millions cells. Core functionality of the adjoint energy equation has been implemented to penetrate new markets and applications
The need to be able to handle larger models with the adjoint solvers as well as being able to perform optimization studies based on
Any account looking at fast design (shape) optimization based on drag reduction (automotive aerodynamics), pressure drop reduction (piping, ducts), heat transfer optimization etc.
This is a strong competitive advantage for ANSYS. No competitor has such capability. The adjoint solver demonstrates our leadership in Optimization
ANSYS CFD
ANSYS Fluent
November 14, 2013 24 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
New Multiphysics Capabilities for Simulating More Applications
•Surface thermal FSI for full CHT analysis using Fluent and ANSYS Mechanical
•Surface thermal and structural FSI for full CHT analysis using Fluent and ANSYS Mechanical and structural deformation
The need to be able to model applications where heat transfer, flow pressure, and structural deformations are closely coupled
Aerospace, automotive, electric thermal applications, etc. The list of customer who requested this feature is available and includes GM, Ford, Seagate, Bosh, TRW, Airbus, TetraPak, etc.
This is a strong competitive advantage for ANSYS. This is also a great advantage when fighting against COMSOL.
ANSYS CFD
ANSYS Fluent
November 14, 2013 25 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Optimization for Electronics Cooling
Icepak parameters are available to the Workbench parameter manager. Allows design points, optimization, design of experiments and robust design for electronics cooling simulation.
Engineers dealing with electronic thermal management issues often need to test different configurations as well as optimize them. Thus model parameterization and optimization capabilities are needed.
Electronic Industry – thermal management is an increasing concern with high performance devices, higher power densities and smaller packaging. They need to evaluate multiple design alternatives and parametric simulation is the most effective.
This closes the competitive gap with FlowTHERM automatic optimization module
ANSYS Icepak
ANSYS DesignXplorer
November 14, 2013 26 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Tracking Humidity or Pollutants in Electronic Cooling Applications
The ability to track pollutants or humidity expands the scope of usage of Icepak and allows to tackle more design challenges
Electronics devices, avionic boxes, cooling centers performance are affected by humidity and exhaust levels. The availability of species tracking allows for simulating the product behavior more accurately.
Electronic Cooling Industry (data center cooling facilities, avionics boxes)
Competitive advantage because this is a capability that FloTherm XT does not currently support, a Mentor Graphics customer must use FloEFD to simulate species transport.
ANSYS Icepak
November 14, 2013 27 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Blow Molding and Thermoforming
Users can expect a reduction by a factor of 2 in the required memory while the computation speed doubles. In blow molding and thermoforming simulations, the mesh is adapted to the large deformations for improved accuracy.
In the packaging industry, saving even 1 gr. of material per package can results in millions in saving. Engineers need to have tools to predict the structure and resistance of those packages (transport, storage, and usage by consumers)
Packaging industry
Our solver capabilities, combined with the extensive Multiphysics capabilities for stress tests, drop tests, etc. makes ANSYS Polyflow the leader in the packaging industry. Only injection molding applications are dominated by AUTODESK Moldlflow
ANSYS Polyflow
ANSYS Mechanical
ANSYS Explicit STR/Autodyn
November 14, 2013 28 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Mechanical
New Capability Highlights and Sales Opportunities
November 14, 2013 29 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Nonlinear Solutions
We can now solve for up to 50% more deformation for highly nonlinear models because of the new adaptive remeshing capability for large strain (elastomer) models.
Very high deformation of a rubber seal adds numerical complexity to a model and often result in solutions that do not converge because of high element distortion. The mesh needs to be modified during the simulation in order to get a solution.
Products with seal s, seal manufactures and rubber part manufacturers are target users.
This is a first step in removing a weakness against MSC Marc. We are now able to better compete against Abaqus.
ANSYS Mechanical
ANSYS Structural
November 14, 2013 30 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Submodeling Technique Provides More Insights into Composites Products
Additional tools to model thick/solid composites including support for submodeling as well as accurate computation of interlaminar shear stress for solid composite elements
Using thin shell elements for the simulation of composites structures approximates through-thickness behavior. Results can be more accurate using high-fidelity submodeling in the local area to be investigated.
This capability is of interest for all manufacturers of composites parts for detailed local analysis of failure.
No other competitor offers a similar simple workflow for composites submodeling.
ANSYS Composite PrepPost
ANSYS Mechanical
ANSYS Structural
ANSYS Professional NLS
November 14, 2013 31 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
High Performance Computing (HPC)
At ANSYS 15, GPU acceleration can be enabled through all ANSYS HPC product licenses, i.e. ANSYS HPC, ANSYS HPC Pack, ANSYS HPC Workgroup, and ANSYS HPC Enterprise.
GPU hardware is an effective way to improve the HPC performance for structural analysis problems. However, GPU acceleration for the structural mechanics products was only supported by the ANSYS HPC Pack license.
GPU brings a strong speed-up to bulky 3D, linear models. Every customer dealing with (large) 3D assemblies, bonded contact (welded, glued or bolted connections) are potential targets.
Our main competitors also support GPU and exhibit similar performance. What differentiates us is the licensing model.
ANSYS HPC
ANSYS HPC Pack
ANSYS HPC Workgroup
ANSYS HPC Enterprise
November 14, 2013 32 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Meshing Speed Improvements
We now have parallel part-by-part meshing which gives up to 27x speedup over current serial meshing of large assemblies.
More and more simulations involve complex models made of dozens, hundreds and sometimes thousands of parts. Sequentially meshing all parts is a time consuming process.
Customers dealing with large assemblies (50+ parts) are likely to benefit the most from the capability. It should be used as a strong argument against competitors such as FEMAP, Abaqus CAE and CAD embedded tools.
This acceleration in our meshing process helps counter the argument of Altair or Abaqus about the lack of efficiency of Workbench in the meshing phase.
ANSYS Professional NLS
ANSYS Structural
ANSYS Mechanical
ANSYS Explicit STR/Autodyn
November 14, 2013 33 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Vibration analysis
Mode-Superposition Methods Speeds-Up the Computation of Harmonic Analyses. This can provide up to 40-50x speed up.
For complex analyses such as cyclic-symmetry models or certain classes of fluid-structure interaction (FSI), the computation of harmonic results over a range of frequencies is usually performed on the full model and is time consuming.
Turbomachinery, brake manufacturers and coupled vibro-acoustics are target applications for this capability.
Computation times can be reduced by factors up to 40-50x. This capability is unique to ANSYS making our solution the fastest for this type of models.
ANSYS Professional NLS
ANSYS Structural
ANSYS Mechanical
November 14, 2013 34 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Contact analysis
Fast and Easy-to-Use Method For Detailed Bolt Thread Analysis From Analytical Description. This provides a 10x speed up compared to full geometry modeling.
The modeling of detailed bolt threads at geometry level creates large models because of the required element size in the thread. R15 provides an analytical representation of threads as a contact option that removes the need for the detailed geometry.
All bolted assemblies.
Computation times can be reduced by factors up to 10x. Ease-of-use in WB Mechanical provides a competitive advantage over tools like Abaqus.
ANSYS Professional NLS
ANSYS Structural
ANSYS Mechanical
November 14, 2013 35 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Explicit Dynamics
Greater scalability performance for Explicit Dynamics Using HPC.
Excellent scalability for desktop solutions up to 12 cores.
To obtain high fidelity solutions that closely approximate real world problems requires more complex and more detailed models. Parallel processing is an ideal way to reduce the elapsed time needed to complete the simulation.
Customers with needs for drop tests, ultimate failure analysis such as pull-out or buckling. Customers using ANSYS Mechanical and having contact convergence issues.
Explicit STR, along with Mechanical, can be used as an answer against Simulia’s bundling of Explicit and Implicit.
ANSYS Explicit STR
ANSYS Autodyn
November 14, 2013 36 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Electromagnetics
New Capability Highlights and Sales Opportunities
November 14, 2013 37 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
High Frequency HPC
Multi-level and Scalable HPC, Distributed Direct Matrix solver, Distributed Domain solver deliver solution speed and capacity to solve massively large antennas, mobile communication simulations.
The ability to solve very large simulations of electronic devices at acceptable speeds is a critical factor when selecting a new simulation tool or choosing to replace an existing tool.
New HPC technology provides incremental sales opportunity to the HFSS user base. Provides a strong technology to displace competitors where customers are solving large simulations or unhappy with the computational speed.
These advancements propel ANSYS HFSS to the lead in HPC technology. No competitors provide multi-level HPC capability.
ANSYS HFSS
ANSYS Q3D Extractor
ANSYS SIwave
ANSYS Electronics HPC
November 14, 2013 38 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Package/PCB DC Analysis
SIwave - DC targets the DC analysis of low-voltage, PCB and IC packages. Entry-level SIwave - DC allows engineers to solve the first step of package/PCB power delivery.
Voltage drop analysis is a critical analysis performed when designing electronic devices. ANSYS SIwave included this analysis capability and much more but at a premium price ($75K). This new product provides voltage drop analysis only at $25K paid up.
SIwave-DC provides a competitive product offering to the Cadence Sigrity PowerDC and Mentor Hyperlynx DC products and a low cost entry level product to the SIwave environment for new users.
SIwave-DC has the technical advantage of automatic adaptive meshing which provides accuracy and ease of use advantage over competitive offerings.
SIwave-DC
Up-sell to full SIwave later.
November 14, 2013 39 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Electrical Layout CAD Meshing
Optimized for silicon substrates and printed circuit boards. HFSS 3D layout plus this meshing technology creates initial 3D meshes up to 30 times faster than previous releases while increasing capacity and reliability.
The new Phi meshing technology expands the HFSS 3D electrical layout design paradigm. The Phi mesher ensures HFSS will quickly create a good mesh for these complex geometries.
This technology broadens the appeal of HFSS for a large class of electrical engineers. Critical portions of a PCB, electronic package or custom IC can be easily modeled, meshed and accurately solved.
Agilent and AWR have integrated layout with EM solvers but trail ANSYS in the robustness and accuracy of HFSS. CST has nothing comparable in terms of an easy to use flow for layout.
ANSYS HFSS
November 14, 2013 40 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Simplorer and SCADE Coupling
Embedded software simulation with SCADE is coupled to Simplorer. This simulation automates and speeds the design of software and controls within an electrical drive system
Capability allows users to validate the control algorithm prior to burning it into the hardware. Embedded software is a critical part of product differentiation and a source of warranty issues.
This capability will appeal to system engineers designing electric drives in the aerospace, automotive and industrial automation industries.
Mentor SystemVision, Synopsys Saber and Mathworks Simulink do not have in house technology for both system simulation and certified embedded software.
ANSYS Simplorer
ANSYS SCADE Suite
November 14, 2013 41 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
EM – Mechanical Harmonic Coupling
New coupling allows Noise, Vibration and Harshness simulations to be performed. Maxwell plus Mechanical join forces to compute acoustic noise of electric machines.
Noise, Vibration and Harshness analysis of electric motors is a critical engineering function to ensure energy efficiency, comfort and safety.
Designers of electric machines in the automotive, aerospace consumer appliance applications.
This is a strong competitive advantage for ANSYS. Competitors do not have strong capability or are providing a weakly coupled solution with partner software.
ANSYS Maxwell
ANSYS Mechanical
November 14, 2013 42 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Market Need Addressed
Products to Sell Target Application Areas
Competitive Positioning
Vector Hysteresis Modeling
Unique and critical capability for optimizing performance and efficiency based on accurate loss calculation. Accurately predicts multi-nonlinear behavior of ferromagnetic materials in electrical machines.
Delivers market leading loss calculation technology for electric motor designers. Current state of the art is to use estimates or correction factors to account for hysteresis effects which is inaccurate or requires in depth knowledge of the material characteristics.
Feature is ideal for new logo companies designing electric machines and electric transformers. Additionally, provides a strong competitive feature to displace competitors.
This capability is a significant competitive advantage for Maxwell. Competitors use approximation methods or do not possess vector hysteresis modeling capability.
ANSYS Maxwell (2D and 3D)
November 14, 2013 43 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Application Opportunity Summaries
Structural Durability and NVH
We now have parallel part-by-part meshing which gives up to 20x speedup over current serial meshing of large assemblies.
HPC for Large Static Structural Analysis
GPU’s can improve structural scalability by 4x for static structural analysis with bonded contact. New, more accessible GPU licensing model (1 GPU = 1 Core).
Aerodynamic, Cooling and Multiphase
Reduced time and effort to generate quality meshes, from faster CAD import and improved diagnostics and repair tools, to better geometry wrapping and tight integration with CFD solver.
Automotive Powertrain and Turbine Durability
We are the only one-stop shop for coupled finite-element and finite-volume analysis. Support for two-way thermal and thermal-structural fluid-structure interaction. (Fluent and Mechanical )
November 14, 2013 44 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Application Opportunity Summaries
Electric Motor Design Solution
Optimization for Electronics Cooling
We are the only one that can model all physics aspects of a motor. Embedded Software: SCADE Control Hardware: Simplorer Magnetic Analysis: Maxwell Noise and Strength: Mechanical Durability: nCode Cooling: Fluent
Only company to combine parametric electronics cooling analysis linked to mechanical and electromagnetic analysis. Icepak parameters are available to the Workbench parameter manager. Allows design points, optimization, design of experiments and robust design for electronics cooling simulation.
Electronic Power Integrity – New Product
SIwave-DC allows critical voltage margins to be assessed to ensure reliable power delivery.
November 14, 2013 45 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
More Information on 15.0 Release Google Site
November 14, 2013 46 © 2013 ANSYS, Inc. ANSYS Confidential – Internal Use Only
Technical Training Starting Next Week
• EKM and Job Management • Fracture Mechanics • Contact • Mechanical Ease of Use
Enhancements • Linear Dynamics • Geometry and Meshing • Nonlinear Materials • APDL/Thermal/Documentation • Coupled-Field • ACT • Off-Shore
• Fluids Advancements Overview • Fluent meshing deep dive I • Fluent meshing deep dive I • Preprocessing overview-Meshing • Preprocessing overview- Geometry • Tips and Tricks for hex meshing • ICEM CFD deep dive • Underhood • Reacting flow & DPM • Turbomachinery • Aero & Thermal Dynamics
Register Here > https://www.surveymonkey.com/s/W9H9LJD