ANSTO Community stakeholder study

p. 1Quantum Market Research (Aust) Pty Ltd / Level 10 Como Centre, 644 Chapel Street, South Yarra Vic 3141 Australia / t 61 3 9289 9599 / f 61 3 9289 9595 / e [email protected] / w www.qmr.com.au

ANSTOCommunity

stakeholder study

Quantitative Findings

June 2007Job No: 27041

p. 2

Background

The Australian Nuclear Science and Technology Organisation (ANSTO) is Australia’s national nuclear research and development organisation and the centre of Australian nuclear expertise. ANSTO is a Federal government statutory authority responsible to the Minister of Education, Science and Training.

With a salaried staff of approximately 930, ANSTO delivers specialised advice, scientific services and products to government, industry, academia and other research organisations. ANSTO’s vision is to be recognised as an international centre of excellence in nuclear science and technology for the benefit of Australia.

As the organisation is primarily a taxpayer-funded one, ANSTO regularly undertakes market research to: Assist it in appropriately allocating expenditure to specific communication programs Ensure the Australian community gets value-for-money from its investment Assist in ensuring the Australian community understands the positive impact that ANSTO’s science and

technology has on its way of life Gather information that will allow ANSTO to adapt its operations so that it more effectively meets

stakeholder needs.

After conducting stakeholder research in 2003, ANSTO is undertaking another comprehensive review of the quality of its relationships with two primary target audiences – ANSTO staff and the Australian community. A key aspect of this review is to determine how effective ANSTO’s communication is with these audiences, and to identify, explore and measure issues which impact on ANSTO’s relationship (management) with these stakeholders.

The 2007 market research program is essentially an update of the 2003 program in regard to community stakeholders.

p. 3

Objectives

Key aspects being measured in the 2007 research include: ANSTO communication strategy objectives. The perceived quality of ANSTO’s stakeholder communication. Customer/collaborator feedback. Issues that are impacting on the quality of ANSTO’s relationship with community stakeholders.

An extensive list of specific information objectives was provided in the lead-up to the research and discussion guides and questionnaires used in the research draw from those objectives to provide information and insight to ANSTO in these areas.

In particular, ANSTO needed to determine which means of communication are, or would be, most effective in impacting on the knowledge, attitudes and behaviour of the community.

The research therefore needed to measure the effectiveness of ANSTO’s communication in the following areas, which are relevant to ANSTO’s balanced scorecard objectives:

Measure the percentage of community stakeholders that have either some knowledge or a detailed understanding of what ANSTO does

Gauge community attitudes towards ANSTO and ANSTO’s activities

p. 4

Approach The diagram across outlines the approach

to be taken to the research.

Stage 1 (conducted in April 2007) involves:

2 community focus groups (one with Sutherland Shire residents, one with residents of Illawarra Shire)

8 staff face to face depth interviews across a range of levels and divisions at ANSTO

Stage 2 (conducted in May 2007) involves:

700 telephone interviews with (400 with Sutherland Shire residents, 150 with residents of Bankstown and Illawarra Shires and 150 with residents of Southern Adelaide suburbs)

Stage 3 involves the application of a special analysis tool (CareCom) to draw maximum value from the research investment.

Review and revise communication strategy

Agency selection

ANSTO letter

Stage 1: Qualitative

Reporting and presentation

Stage 3: Application of CareCom™ model

Stage 2: Quantitative

Community

Community Staff

Agreement on methodology and sample

Pre

para

tion

Dat

a C

olle

ctio

n

Community

Del

iver

y

Staff

Sample selection and interviewing of community stakeholders

p. 6

Sample selection and interviewing

We drew a representative sample of the community by age, gender and location from three locations - post codes in and around Sutherland shire (400), Bankstown city (75), Illawarra (75) and middle southern suburbs of Adelaide (150).

We screened out: Anyone who worked for a federal, state or local government agency, a marketing or media

organisation or a science/medical, technological or research organisation

Anyone who was a current member of a special interest group

Interviewing was completed using Computer Assisted Telephone Interviewing (CATI) after loading the appropriate telephone directories. Thus, our computer randomised household selection, and not our interviewers.

Note that throughout these findings, results from Bankstown (2004) have been directly compared to Bankstown\Illawarra (2007) and are marked an asterisk

p. 7

Sample profile

LOCATION

Total 2004(n=703)

(%)

Total 2007(n=700)

(%)

Sutherland Shire 57 57

Bankstown /Illawarra* 21 21

Adelaide 21 21

GENDER

Male 47 43

Female 53 57

AGE

18-24 years 8 6

25-34 years 17 9

35-44 years 21 23

45-54 years 18 18

55-64 years 17 18

65+ years 19 26

CHILDREN STATUS

Dependent children mostly aged under 13 years living at home 22 22

Dependent children mostly aged 13 or over living at home 15 15

Independent children who are not living at home 31 36

No children at all 31 26

Executive Summary

p. 9

The name ANSTO is better known and used more often than Lucas Heights compared to 2004 – by both locals and the wider community.

As in 2004, those living further away from the site have less knowledge about what ANSTO does

Most people associate ANSTO with nuclear medicine and radioisotopes, medical research and nuclear research and technology

However, some think that ANSTO operates nuclear power plants and one in ten thought ANSTO was involved in the manufacturing or research of nuclear weapons.

In 2004, of those people who had heard, seen or read anything about ANSTO, most regarded the messages as negative rather than positive. In 2007, this has significantly improved with most regarding the messages as positive rather than negative.

As in 2004, about one in three people living in Sutherland, Bankstown/Illawarra or Adelaide feel that the nuclear fuel cycle puts them at risk.

Executive Summary - Community

p. 10

Executive Summary - Community

In general, the community wants to know more about what ANSTO does and how they do it. Specifically, more information about safety procedures, waste disposal was a strong themes in community information needs.

Reflective of the need for more information about safety, three in four people felt that there was at least a moderate risk of a security breach of the ANSTO facility.

Nevertheless, the community is very open to the idea that ANSTO improves the lives of everyday Australians through its medical and scientific research, but information needs to be communicated to reassure them that day to day processes are not putting the community at risk.

Over the last four years there has been a noticeable improvement in the communication efforts of ANSTO, with both the local and more general community gaining a better understanding of ANSTO. This is evident not only in the increased level of awareness and knowledge reported, but in the marked decrease in people claiming to be too uninformed to have an opinion about ANSTO. The proportions of advocates and quietly positive have risen notably since 2004.

Importantly, the provision of information which is comprehensive and which reduces feelings of uncertainty and risk has as improved since 2004. Taking into account ANSTO’s objective of encouraging community engagement and feelings of safety illustrates that current communication strategies are on the right track.

Also the performance of ANSTO in the eyes of the community has also improved in the most part. There were notable improvements in perceptions of innovation and nuclear research and technology.

p. 11

The 2007 ANSTO report card

Area Performance Description

Awareness UP (+6%) Most noticeable in Sutherland and Bankstown/Illawarra is a rise in unprompted awareness of ANSTO

Knowledge UP (+10%) A 10% rise in the number of people who claim to have a detailed understanding of what ANSTO does!

Media position UP (+18%)In 2004, there was more negative media perceived than positive.

In 2007 there was more positive than negative, a complete turnaround

Importance of a nuclear facility UP (+2%) At already very high levels (88%) in 2004, the community continues to recognise the importance of a nuclear facility

Safety UP (+14%) The community feels safer living close to the ANSTO facility

Confidence in security UP (+11%) More people now feel that the risk of a security breach is either a low or non-existent breach.

Advocates/positives UP (+9%)The number of community members that felt uninformed has dropped by 15%! Positive and advocates have increased in

number by 9%!

Other key scores:

ANSTO has improved in all of the important factors as determined by the community!

ANSTO is seen as less of a target for terrorist attack than other important structures, such as the Sydney Harbour Bridge, transport networks or refineries.

p. 12

Corporate Communications KPIs

As part of ANSTO’s Corporate Communications Plan written following the 2003 study and executed over the intervening years, the following Key Performance Indicators were developed and agreed.

The execution of the Plan over recent years has aimed to produce demonstrable change in these areas amongst the community:

Based on the advocacy scale, decrease the percentage of community stakeholders that are uninformed about ANSTO from 61% to 56% by June 2005 – in June 2007, the level achieved is 46%

Based on the advocacy scale, increase the percentage of community stakeholders that are either ANSTO advocates or quietly positive from 18% to 23% by June 2005 – in June 2007, the level achieved is 27%

Increase the percentage of community stakeholders that have either some knowledge or a detailed understanding of what ANSTO does from 38% to 43% by June 2005 – in June 2007, the level achieved is 48%

Notwithstanding the fact that measurement in these areas did not take place in 2005 as planned, overall, each of the KPIs has been reached and exceeded.

It would seem the development of a plan and its careful execution over recent years has successfully impacted on the community’s relationship with ANSTO.

p. 13

Continuing from our insights in 2004, in 2007 and beyond ANSTO should…

Continue to expand communication with wider Australian communities about ANSTO’s operations

Continue to raise awareness about what ANSTO does and addressing misconceptions (e.g. nuclear power production, nuclear weapons research/production, etc.)

Continue to identify and promote the positive benefits of ANSTO’s work, e.g. its contribution to the environmental through research, helping address climate change issues

Expand dialogue with local community

Continue to make use of local communication sources which influence community opinion

Be seen to be consistent, open and honest (i.e. not secretive)

New actions…

Expand dialogue and engagement with a wider community

Address concerns of security breaches and day to day safety precautions to both local and broader communities

Educate the community about the nuclear fuel cycle and nuclear waste handling as they are key areas of concern

Where to from here - Community

p. 14

The Key Learning – Community

The key learning from this survey is that…

Advocacy in the community is closely related to knowledge and understanding about the positive contributions that ANSTO makes to the lives of every day Australians

ANSTO needs to continue to communicate to and educate the general community about the safety precautions ANSTO undertakes at their facility to prevent a security breach.

The ‘uninformed’, if communicated to in the ‘right’ way can reasonably be converted to advocates/positives – the signs are there of progress made over the past few years..

ANSTO is seen by the community as an authority on all things nuclear, including nuclear power! Its role is set to increase and the community draws great comfort from knowing that Australia’s leading nuclear

facility will play an authority role in the debate.

General Findings

Based on 700 interviews with community

Awareness and knowledge

p. 17

Unprompted awareness of ANSTOQ.5. Can you tell me the name of the Federal Govt. organisation that is responsible for the management and further development of nuclear

science and technology? [unprompted]

Overall, around one in three (33%) in these communities correctly identified ANSTO as the relevant organisation with a further 3% using the colloquial Lucas Heights name for the organisation.

Correct identification was stronger closer to the facility (45% nominating ANSTO within Sutherland Shire) and weaker further afield (7% in Adelaide)

Awareness appears to have improved since 2004, on both an overall analysis and in both the Sutherland and Bankstown/Illawarra regions.

2733

4045

13

27

6 7 3 3 3 2 6 4 30

20

40

60

80

100

2004(n=703)

2007(n=700)

2004(n=401)

2007(n=400)

2004(n=151)

2007(n=150)

2004(n=151)

2007(n=150)

2004(n=703)

2007(n=700)

2004(n=401)

2007(n=400)

2004(n=151)

2007(n=150)

2004(n=151)

2007(n=150)

Total Sutherland Bankstown/Illawarra*

Adelaide Total Sutherland Bankstown/Illawarra*

Adelaide

ANSTO (Australian Nuclear Science & Technology Organisation) Lucas Heights

% o

f Res

pond

ents

p. 18



1 1 1 1 1 1 1 3 2 2 2 4 2 4 10

20

40

60

80

100

2004(n=703)

2007(n=700)

2004(n=401)

2007(n=400)

2004(n=151)

2007(n=150)

2004(n=151)

2007(n=150)

2004(n=703)

2007(n=700)

2004(n=401)

2007(n=400)

2004(n=151)

2007(n=150)

2004(n=151)

2007(n=150)



Adelaide

Australian Atomic Energy Commission (previously) CSIRO

% o

f Res

pond

ents

There was little mention of other institutions.

p. 19



1 2 2 2 1 1 3

6560

53 49

7665

85 85

0

20

40

60

80

100

2004(n=703)

2007(n=700)

2004(n=401)

2007(n=400)

2004(n=151)

2007(n=150)

2004(n=151)

2007(n=150)

2004(n=703)

2007(n=700)

2004(n=401)

2007(n=400)

2004(n=151)

2007(n=150)

2004(n=151)

2007(n=150)



Adelaide

Other No/don't know

% o

f Res

pond

ents

Three out of five people were unable to provide an answer. This was significantly higher the further away respondents were from the facility, but in closer areas this has improved over the past four years.

p. 20

Level of knowledge of ANSTO’s activitiesQ.6. Thinking about ANSTO and its activities, would you say you have…..[prompted]

Where in 2004 less than half the community (38%) demonstrated some or detailed knowledge of ANSTO and its activities, three years later this figure has risen to 48%. Increases in the knowledge of the community were seen in all locations.

Those residing closer to the facility claimed to have better knowledge.

5 5 8 6 3 7 1 2

3343 43 51

2538

1326

4038 35 31

38

41

54

52

22 14 13 1233

1432

191 1 1 1 1

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)

Total Sutherland Bankstown /Illawarra* Adelaide

% o

f Res

pond

ents

A detailed understanding of what ANSTO does Some knowledge of what ANSTO does, but not a great deal Very little knowledge about what ANSTO does No knowledge about what ANSTO does Don't know

p. 21

17

15

8

6

6

5

5

1

19

37

21

3

11

11

13

8

5

20

16

15

8

6

7

6

5

13

1

1311

0 20 40 60 80 100

Produce radioisotopes/nuclear rods for medical research/treatment x-rays/radiology

Medical research

Nuclear research/technology/science

Produce nuclear energy/power

Nuclear medicine

Research/research organisation

Provide material/radio active material for nuclear medicine

Nuclear/radio active involvement/ products

Don't know

Nothing

% of Respondents

Total (n=703)Detailed knowledge (n=38)Very little/some knowledge (n=510)

Awareness of activities (unprompted) (2004)

Q.7. To the best of your knowledge, what does ANSTO do? What else? Anything else? [free/multiple response]

Knowledge of ANSTO’s work in 2004 was reasonably good, although one in five were unable to indicate what ANSTO actually did (19% overall, 26% in Bankstown, 35% in Adelaide)

There was some knowledge of ANSTO’s research focus, although no-one mentioned ANSTO’s involvement in environmental research

p. 22

37

20

8

7

6

5

5

5

3

12

65

32

3

11

5

8

3

3

40

21

21

8

7

6

6

6

6

3

3

2019

0 20 40 60 80 100

Nuclear medicine and radioisotopes

Medical research and technology

Nuclear research and technology

Research into nuclear / atomic power/energy

Scientific research

Controls /regulates lucas heightsnuclear reactor

Monitor /controls nuclear activity/issues / safety

Operating nuclear research reactors

Operating nuclear power plants

None

Don't know

% of Respondents

Total (n=700)Detailed knowledge (n=37)Very little /some knowledge (n=563)

Awareness of activities (unprompted) (2007)

Q.7. To the best of your knowledge, what does ANSTO do? What else? Anything else? [free/multiple response]

Knowledge of ANSTO’s work has seen a marked improvement since 2004.

ANSTO’s focus, especially in Nuclear medicine and medical research were two of the big movers.

p. 23

% of Respondents

76

76

79

68

66

59

50

46

43

17

1

4

75

71

70

70

63

57

54

52

48

43

42

38

13

1

6

0 20 40 60 80 100

Nuclear medicine and radioisotopes

Medical research and technology

Scientific research

Nuclear research and technology

Operating nuclear research reactors

Nuclear waste disposal and reprocessing

Commenting on nuclear energy and nuclear power

Research into nuclear/ atomic power/energy

Transferring scientific discoveries to industry

Environmental research

Assisting industry in solving problems

Operating nuclear power plants

Nuclear weapons manufacturing/research

None of the above

Don't know

2004 (n=703) 2007 (n=700)

Awareness of activities (prompted)Q.7a. And which, if any, of the following activities is ANSTO involved in? [randomised, prompted and multiple response]

Once prompted, claimed knowledge of ANSTO’s work in medical and scientific research were all strong. ANSTO’s high profile in commenting on nuclear power is evident in 2007.

p. 24

Awareness of activities (prompted)Q.7a. And which, if any, of the following activities is ANSTO involved in? [randomised, prompted and multiple response]

TOTAL (n=700)

%

Sutherland (n=400)

%

Bankstown /Illawarra* (n=150)

%

Adelaide (n=150)

%

Nuclear medicine and radioisotopes 75 80 74 63

Medical research and technology 71 76 72 59

Scientific research 70 73 73 63

Nuclear research and technology 70 71 65 71

Operating nuclear research reactors 63 66 61 55

Nuclear waste disposal and reprocessing 57 58 52 59

Commenting on nuclear energy and nuclear power 54 53 54 57

Research into nuclear / atomic power /energy 52 47 57 61

Transferring scientific discoveries to industry 48 51 47 40

Environmental research 43 41 49 43

Assisting industry in solving problems 42 47 44 26

Operating nuclear power plants 38 36 44 39

Nuclear weapons manufacturing /research 13 7 18 23

None of the above 1 - 3 2

Don't know 6 5 5 11

Accurate knowledge of ANSTO’s activities is strongest closer to the facility. The proportion wrongly associating ANSTO with nuclear weapons is strongest in Adelaide whilst the operating of nuclear power plants was nominated evenly across the three locations:

p. 25

Public profile level of ANSTOQ.8. Generally speaking, how much have you seen, heard or read about ANSTO and what it does? Would you say… [prompted]

Overall, about half (54%) claimed to have heard very little or nothing about ANSTO and its activities. Even in Sutherland Shire, 43% had heard very little or nothing

Encouragingly, these figures suggest greater visibility for ANSTO compared to 2004 in all locations.

4 4 6 5 2 410 12 15 17

3 73 5

2229 28

35

2029

713

4140 35

33

46

44

5255

2314 16 10

2814

3727

1 1 1 1

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


% o

f Res

pond

ents

A great deal Quite a bit Some Very little Nothing at all Don't know/can't recall

Sources of information

p. 27

% of Respondents

53

30

26

22

8

9

7

8

11

10

5

41

28

21

17

12

11

10

9

6

6

5

4

4

0 20 40 60 80 100

Local newspaper articles or editorials

Commercial television news

Metropolitan daily newspaper articles and editorials

ABC television news

Local newspaper advertising

ANSTO website

ANSTO employees

ABC radio

Metropolitan daily newspaper advertising

Commercial radio

Word of mouth

Material provided by ANSTO (eg. brochures)

Community radio

2004 (n=535) 2007 (n=596)

Sources of informationQ.9. How or where do you find out things about ANSTO? Where else? [free/multiple response]

p. 28

Positive/negative propagandaQ.10. And has what you’ve seen, heard or read typically been more positive than negative, more negative than positive or neutral in relation to

ANSTO and its operations? [prompted]

Amongst those who have seen, heard or read about ANSTO, around quarter of the information was considered negative, around a third neutral and just over a third positive. These proportions are relatively stable regardless of location

The positive nature of coverage has improved since 2007.

p. 29

% of Respondents

39

5

19

22

9

3

7

6

6

5

3

23

17

14

13

11

6

4

4

3

3

2

2

2

2

2

33

0 20 40 60 80 100

What their operations are /exactly what they do /how they do itWaste disposal /more about nuclear spent rods /how they dispose of

/whereSafety /security issues / risks involved /measures taken

More information / knowledge to the people / honest reporting /in plainenglish

More information on medical research /radio isotopes /cancer research

What research are they undertaking

Their future plans

More reassurance within the community /how it effects us /benefit us

EverythingMore about their break throughs /achievements / results /latest

developmentsNew plant /where /why

Advertising more via media /radio /current affair shows /newspapers

Concerned about proximity of plant to community /health risks

Emergency plans / procedures /evacuations

Nothing /don't know

2004 (n=703) 2007 (n=700)

Information about operations and safety procedures in demand

Q.24. What, if anything, would you like to know more about in relation to ANSTO and its operations? What else? Anything else? [free/multiple response]

Key information needed by the community centres around knowing more about what ANSTO does, the safety procedures which ANSTO has in place concerning risks and waste disposal. Honesty and communication to the community remain key requests.

Encouragingly, one in three have no additional information needs (consistent across locations)

p. 30

Q.25/26. Which of the following sources do you find influential/most influential in forming your views about ANSTO and its activities? [randomised/multiple/prompted]

% of Respondents

53

50

39

36

48

37

37

33

51

49

48

43

42

42

40

39

37

36

35

24

14

17

12

15

9

12

9

23

26

13

16

15

13

12

16

8

7

7

0 20 40 60

Local newspaper articles or editorials

ABC television news

Material provided by ANSTO (eg. brochures)

ABC radio

ANSTO website

Metropolitan daily newspaper articles and editorials

Scientific publications or magazines

Commercial television news

Local newspaper advertising

An independent regulator

Doctors and specialists

Influential 2004 (n=703) Influential 2007 (n=700) Most influential 2004 (n=695) Most influential 2007 (n=694)

Influential sources of information - prompted

Local papers, ABC TV news and radio as well as ANSTO material, remain the key sources for information for the community

p. 31

% of Respondents

34

32

43

29

36

29

34

27

29

30

28

35

33

33

31

30

29

28

28

27

26

23

7

8

9

5

10

2

10

4

6

5

3

5

8

4

5

5

1

7

5

3

2

2

0 20 40 60

Shire /city council

ANSTO employees

Presence at expos, exhibitions and shows

Metropolitan daily newspaper advertising

Direct mail /hard copy newsletters

Community events

Commercial radio

Community radio

Special interest groups (eg. environment groups, activists)

Newspaper letters to the editor

Teachers




p. 32

% of Respondents

23

26

18

16

17

7

11

6

22

22

21

18

16

15

7

5

5

4

2

2

2

1

1

2

1

2

2

1

1

3

1

2

1

1

0

1

1

1

0 20 40 60

Business publications or sections

General interest magazines (eg. Who Weekly)

Government officials

Business people

Politicians

Web-based social media (eg myspace, blog's, wiki's)

Other websites

Religious organisations or representatives

Word of mouth

Community groups

Some other group or person




ANSTO in the community

p. 34

Importance of nuclear facilityQ.12. In your opinion, would you say, having a nuclear science and technology facility in Australia is…. [prompted]

Even though half claim little knowledge of what ANSTO does, nine in ten see the presence of a nuclear science and technology facility in Australia as important (53% very important, 37% quite important) – with little variation by location.

50 53 50 55 52 53 46 47

38 37 40 37 34 3537 39

5 5 4 45 6

7 73 3 2 3 3 3 3 44 2 3 2 6 3 7 3

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


% o

f Res

pond

ents

Very important Quite important Not very important Not important at all Don't know /not sure

p. 35

Able to discuss ANSTO in positive wayQ.14. Putting aside your current views of ANSTO, how comfortable or uncomfortable would you be discussing ANSTO in a positive way with

others in your community?

More than half the community would feel comfortable discussing ANSTO in a positive way with others in the community (21% very comfortable). The degree of comfort overall was highest in Sutherland (64%, up from 58%).

Of note, only around one in nine would feel uncomfortable talking about ANSTO in a positive way

Those willing to talk about ANSTO in a positive way fell slightly in Bankstown/Illawarra and Adelaide since 2004.

19 21 17 24 29 21 16 7

39 38 4140 33

31 3238

30 25 30 22 2631 37

31

7 8 7 7 78 5 15

4 6 4 5 5 7 5 71 2 1 2 3 5 2

0%

20%

40%

60%

80%

100%

2004 (n=275) 2007 (n=380) 2004 (n=214) 2007 (n=250) 2004 (n=42) 2007 (n=75) 2004 (n=19*) 2007 (n=55)


% o

f Res

pond

ents

Very comfortable Quite comfortable Neither comfortable nor uncomfortable Quite uncomfortable Very uncomfortable Don't know

p. 36

Able to discuss ANSTO in positive wayQ.14. Putting aside your current views of ANSTO, how comfortable or uncomfortable would you be discussing ANSTO in a positive way with

others in your community?

Men are more comfortable talking about ANSTO positively (63%) compared to women (54%), with those above the age of 45 more comfortable discussing ANSTO positively.

19 21 22 2616 15 18 21 20 21

39 38 40 3738 39 39 30 39 41

30 25 27 24 33 2733

3128 22

7 8 7 9 78

59 8 8

4 6 2 3 6 8 4 5 4 61 2 2 2 1 3 1 3 2 2

0%

20%

40%

60%

80%

100%

2004 (n=275) 2007 (n=380) 2004 (n=147) 2007 (n=197) 2004 (n=128) 2007 (n=183) 2004 (n=112) 2007 (n=122) 2004 (n=163) 2007 (n=258)

Total Male Female 18-44 45+

% o

f Res

pond

ents

Very comfortable Quite comfortable Neither comfortable nor uncomfortable Quite uncomfortable Very uncomfortable Don't know

p. 37

Feelings of safety (Bankstown/Illawarra & Sutherland only)

Q.15. Generally speaking, how safe or unsafe do you feel having the ANSTO facility nearby? [prompted]

Overall, more people feel safer since 2004 with three in four people indicating that they feel quite or very safe having the ANSTO facility nearby.

Nearly four in five respondents in Sutherland felt safe about having the facility nearby (30% very safe). And two-thirds of respondents in Bankstown/Illawarra felt safe.

Interestingly, feeling safe was higher Sutherland than in Bankstown/Illawarra suggesting the work in reassuring local residents of the safety of the facility.

1427

1330

17 21

49

50

53

48

39

54

2112

1912

25

1311 7 10 6

138

5 4 5 5 7 4

0%

20%

40%

60%

80%

100%

2004 (n=552) 2007 (n=550) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150)

Total Sutherland Bankstown /Illawarra*

% o

f Res

pond

ents

Very safe Quite safe Quite unsafe Very unsafe Don't know

p. 38

Feelings of safety (Bankstown/Illawarra & Sutherland only)

Q.15. Generally speaking, how safe or unsafe do you feel having the ANSTO facility nearby? [prompted]

Men feel marginally safer than women (83% compared to 73%), whilst the age groups did not differ in their feeling of safety

Overall, less people, one in five feel unsafe having the facility nearby compared to 2004.

1427

1733

1223

13 22 1630

49

5048

50

4950

5052

48

48

2112

21

9

2115 23

1420

1111 7 10 5

11 8 10 7 11 65 4 4 3 6 6 4 5 6 4

0%

20%

40%

60%

80%

100%

2004 (n=552) 2007 (n=550) 2004 (n=242) 2007 (n=233) 2004 (n=310) 2007 (n=317) 2004 (n=266) 2007 (n=207) 2004 (n=286) 2007 (n=343)


% o

f Res

pond

ents

Very safe Quite safe Quite unsafe Very unsafe Don't know

p. 39

25 23 23 20 20 16 14 10 6 5

38 37 3731 29 31 32

2015 21

24 25 2727 30 31 34

3533 23

10 10 917 15 16 15

2836 40

2 4 2 4 4 4 3 5 9 111 1 1 1 2 3 2 2 2 1

0%

20%

40%

60%

80%

100%

Sydney Airport Major petrolrefineries

Publictransportnetwork

SydneyHarbour Bridge

ANSTO Chemicalmanufacturing

plants

Major CBDbuilding

TelstraStadium(n=550)*

Major hospitals Football Park(n=150)**

% o

f Res

pond

ents

(n=7

00)

Very high risk High risk Moderate risk Low risk No risk Not sure

Feelings of safety - landmarksQ.17. I’m going to read out the names of some places and landmarks. For each one I’d like you to tell me how much you feel that place or

landmark is at risk of a terrorist attack. The first place is ….. Do you think this place is

Almost half of all respondents felt that ANSTO was a high risk of a terrorist attack.

However, placed in perspective, most places or landmarks of any significance including the Sydney Airport, the Harbour Bridge, the public transport network or refineries were considered at greater risk of attack.

* Sydney resident only **Adelaide residents only

p. 40

Feeling of safetyQ.18. ANSTO has recently commissioned a new nuclear research reactor to replace its old reactor. Do you think the new reactor will

be..?

Seven in ten respondents felt the new reactor would be safer than the old reactor, and there was little variance across locations.

48 47 48 51

25 25 25 27

23 24 25 19

2 2 1 21 2 1 1

0%

20%

40%

60%

80%

100%

Total (n=700) Sutherland (n=400) Bankstown /Illawarra* (n=150) Adelaide (n=150)

% o

f Res

pond

ents

Much safer than old reactor A little safer As safe as the old reactor A little less safe Much less safe than the old reactor

p. 41

Feeling of safetyQ.18. ANSTO has recently commissioned a new nuclear research reactor to replace its old reactor. Do you think the new reactor will

be..?

Men are far more likely than women to consider the new reactor safer than the old one, whilst 45+ year olds were a little stronger in their feelings about the safety of the new reactor.

4857

42 4351

2521

29 3023

23 2026 24 23

2 1 2 2 21 1 2 2 1

0%

20%

40%

60%

80%

100%

TOTAL (n=700) Male (n=300) Female (n=400) 18-44 (n=266) 45+ (n=434)

% o

f Res

pond

ents

Much safer than old reactor A little safer As safe as the old reactor A little less safe Much less safe than the old reactor

p. 42

Risk of security breach (Bankstown/Illawarra & Sutherland only)

Q.16. And how much risk do you think there is of a security breach at the ANSTO facility? Is there a… [prompted]

Whilst perceived risk of attack and perceived risk of security breach may be related, it is clear that the community sees greater potential for an attack than security breach (49% compared to 29% respectively)

There was little difference between those in Sutherland and those in Bankstown.

16 12 16 12 18 12

2117

2017

2316

3837

4036

3439

1622

1524

1819

2 7 3 7 1 87 5 7 5 6 7

0%

20%

40%

60%

80%

100%

2004 (n=552) 2007 (n=550) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150)

Total Sutherland Bankstown /Illawarra*

% o

f Res

pond

ents

Very high risk High risk Moderate risk Low risk No risk Don't know

p. 43

Risk of security breach (Bankstown/Illawarra & Sutherland only)

Q.16. And how much risk do you think there is of a security breach at the ANSTO facility? Is there a… [prompted]

Men (23%) perceive a slightly lower risk of a security breach compared to women (32%), whilst the age groups do not differ in the views of the potential risk of a security breach at the ANSTO facility

Since 2004, men have become more confident in the security of the ANSTO facility.

16 12 16 8 16 14 16 13 17 11

2117

23

1519 18 22

1820

16

3837

36

36

40 3738

3838

36

1622

17

2615 19

16 22 1622

2 7 2 9 2 5 2 6 2 87 5 5 5 8 6 6 3 7 7

0%

20%

40%

60%

80%

100%

2004 (n=552) 2007 (n=550) 2004 (n=242) 2007 (n=233) 2004 (n=310) 2007 (n=317) 2004 (n=266) 2007 (n=207) 2004 (n=286) 2007 (n=343)


% o

f Res

pond

ents

Very high risk High risk Moderate risk Low risk No risk Don't know

Attitudes towards ANSTO

p. 45

22 25 21 29 20 16 18

4351 56

5460

5562

66 10

10 15

64

1

3 1

1128 18 9 6 4

22 15

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700)

ANSTO is a leader in medical researchwithin Australia (eg. cancer treatment)

I'd like to see ANSTO play a leading ormajor role if Australia is talking about

introducing nuclear power

You rarely hear about the good thingsthat ANSTO is doing

ANSTO is doing cutting edge scientificresearch for the benefit of all

Australians

% o

f Res

pond

ents

Strongly agree Agree Disagree Strongly disagree Not sure /no opinion


The community generally believes that ANSTO is a leader within Australia in regards to medical research and is at the cutting edge.

Many believe that ANSTO’s should play a more integral role in the discussions about the introduction of nuclear power and that more could be done to promote their accomplishments.

Not asked

in 2004

Q.19. I’m now going to read you a series of things other people have said about ANSTO. For each one, I’d like you to tell me whether you strongly agree, agree, disagree or strongly disagree. The first statement is…

p. 46


The community is quite comfortable with ANSTO playing a role in discussions about nuclear power and see the organisation as credible in this respect.

Perceived paranoia around the ANSTO facility remains unchanged.

17 12 8 9

6656

38 39

914

38 37

22

9 76 16 7 8

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700)

I'm comfortable with ANSTO playing a role indiscussions and debate about the potential for

nuclear power in Australia

ANSTO is a credible source of information andadvice in relation to nuclear power issues

People who worry about something badhappening at the ANSTO facility are paranoid

% o

f Res

pond

ents


Not asked

in 2004

Not asked

in 2004


p. 47


The community has indicated that ANSTO could do more to showcase its role in international nuclear safety with many unaware of ANSTO’s authority in this area.

There has been a slight drop in the community’s perception risk associated with ANSTO’s involvement with the nuclear fuel cycle

11 8 7 8 5

51 51 4629 26

28 30

14 41 47

3 4

1

7 8

7 732

15 13

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700) 2004 (n=703) 2007 (n=700)

Any activity that it is associated with the nuclearfuel cycle creates unnecessary panic in the

community

ANSTO plays a key role internationally innuclear safety

ANSTO's involvement with the nuclear fuelcycle puts the community at risk

% o

f Res

pond

ents


Not asked

in 2004


p. 48


By and large, the 2007 findings depict an improved outlook for ANSTO. Since 2004, the community has become more aware and knowledgeable about who ANSTO is and what they do.

As seen in 2004, the closer the residents were to the ANSTO facility, the stronger and more positive the opinions were.

Residents in all locations felt: ANSTO is a leader in medical research within Australia They would like to see ANSTO play a leading or major role if Australia is talking about introducing nuclear

power

They rarely heard about the good things that ANSTO does

ANSTO is doing cutting edge scientific research for the benefit of all Australians

Comfortable with ANSTO playing a role in discussions and debate about the potential for nuclear in Australia

And although there have been some notable improvements in educating the community, there is some work to be done in ensuring adequate knowledge and a more balance perspective of ANSTO’s role and operations:

Nearly one in four people in Bankstown or Illawarra still feel unsafe living nearby the ANSTO facility


p. 49

16 18 19 21 17 228 6

5562 60 63

5961

3859

64 5 4

75

8

71

1 1 1 2 1

1

22 15 15 11 15 11

4629

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


ANSTO is doing cutting edge scientific research for the benefit of all Australians

% o

f Res

pond

ents


Attitudes: ANSTO and cutting edge research

Eight in ten respondents agreed that ANSTO was at the cutting edge of scientific research for the benefit of all Australians.

Although all regions appears to be more positive in reference to this statement compared to 2004, almost three in ten respondents in Adelaide were still unsure.


p. 50

8 5 7 5 9 7 7 4

29 26 3122

29 3423 30

41 47 4251

43 44

3842

7 8 6 9 811

94

15 13 14 14 11 323 20

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


ANSTO's involvement with the nuclear fuel cycle puts the community at risk

% o

f Res

pond

ents


Attitudes: ANSTO and nuclear fuel cycles

Overall, more than one in three respondents felt that ANSTO’s involvement in the nuclear fuel cycles puts the community at risk.

However, those in Sutherland were less likely to hold this opinion compared to those in the Bankstown/Illawarra locations - a sign that local communication has worked to dispel fears.


p. 51

11 8 10 8 13 8 13 10

51 51 51 51 5249 48 54

28 30 30 29 27 33 2528

3 4 3 3 3 63

37 7 6 8 5 3 12 5

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


Any activity that it is associated with the nuclear fuel cycle creates unnecessary panic in the community

% o

f Res

pond

ents


Attitudes: ANSTO and nuclear fuel cycles

There has been little change in the way the community views whether activity regarding nuclear fuel cycle create unnecessary panic.

About two-thirds agree that any activity does cause unnecessary panic.


p. 52

22 25 26 28 22 14 1028

4351 49 52

4247

25

51

66 4 5

9 11

7

31

0 1 11

2

128 18 19 15 25 29

56

17

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


ANSTO is a leader in medical research within Australia (eg. cancer treatment)

% o

f Res

pond

ents


Attitudes: ANSTO, a leader in medical research

Overall, three in four respondents agreed that ANSTO is a leader in medical research within Australia, a slight improvement from 2004. There was a notable improvement in Adelaide jumping from 35% in 2004 to 79% in 2007. This is likely to be heavily associated with ANSTO’s generally high profile through the nuclear power debate.

This opinion was more positive in Sutherland (80%) and Adelaide (79%) compared to Bankstown\Illawarra (61%).


p. 53

8 9 10 10 7 12 4 3

38 39 37 42 42 4036 33

38 37 37 34 36 3841 44

9 7 9 8 10 59 7

7 8 6 7 5 5 11 13

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


People who worry about something bad happening at the ANSTO facility are paranoid

% o

f Res

pond

ents


Attitudes: ANSTO and the community perception of safety

There has been little change over the last four years with an even split between those who believe worry about an incident at ANSTO is warranted and those who believe it is paranoia.


p. 54

29 20 27 1931 24 30

20

5460 54 61

5457

5562

10 15 13 17 7 17 3 91 0 1 1 2 16 4 5 3 6 2 11 8

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


You rarely hear about the good things that ANSTO is doing

% o

f Res

pond

ents


Attitudes: ANSTO and good publicity

As in 2004, most respondents, eight in ten, agree that they rarely hear about the good things that ANSTO is doing.

There was little variance across different locations, however the proportion strongly agreeing has diminished across the board.


p. 55

17 16 20 17

66 6571

63

9 115

92 3

12

6 6 2 9

0%

20%

40%

60%

80%

100%

TOTAL (n=700) Sutherland (n=400) Bankstown /Illawarra* (n=150) Adelaide (n=150)

I'm comfortable with ANSTO playing a role in discussions and debate about the potential for nuclear power in Australia

% o

f Res

pond

ents


Attitudes: ANSTO and the nuclear power debate

Eight in ten respondents were comfortable with ANSTO playing a role in discussion and debate about nuclear power in Australia – important given the high profile nature of this issue.


p. 56

12 13 15 6

56 57 62

48

14 1311

17

2 23

1

16 15 929

0%

20%

40%

60%

80%

100%


ANSTO is a credible source of information and advice in relation to nuclear power issues

% o

f Res

pond

ents


Attitudes: ANSTO, a credible source regarding nuclear power issues

Importantly, two-thirds of respondents agreed that ANSTO is a credible source of information and advice in relation to nuclear power issues

This opinion was slightly less prevalent in Adelaide (54%)


p. 57

21 21 2516

56 57 5459

10 12 106

3 4 33

9 7 717

0%

20%

40%

60%

80%

100%


I'd like to see ANSTO play a leading or major role if Australia is talking about introducing nuclear power

% o

f Res

pond

ents


Attitudes: ANSTO playing a major role in nuclear power

Overall, more than three in four respondents agreed that they would like to see ANSTO play a significant role if Australia is talking about introducing nuclear power.

These results suggest the community is comfortable with the country’s leading nuclear facility being drawn into the discussion and making use of the expertise gained over 50 years.


p. 58

7 9 5 4

46 45 5345

14 15 1115

1 2 1

32 31 31 36

0%

20%

40%

60%

80%

100%


ANSTO plays a key role internationally in nuclear safety

% o

f Res

pond

ents


Attitudes: ANSTO, a key player in international nuclear safety

Overall just over half of all respondents agreed that ANSTO plays a key role internationally in nuclear safety.

There was little difference between locations.


p. 59

Organisational Credibility

Q.27. Do you think ANSTO has (READ OUT SCALE) credibility than (ORGANISATION/PERSON)?

The majority believe that ANSTO is more credible that politicians, the media, Greenpeace and anti-nuclear environmental groups.

ANSTO was rated essential on par with universities, scientists in general and CSIRO.

4029 26 24

8 5 4

3033

24 27

16 13 10

1519

25 22

47 5854

7 9 12 13 16 12 19

3 3 6 4 4 4 65 7 6 10 8 7 6

0%

20%

40%

60%

80%

100%

Politicians The media Greenpeace Anti-nuclearenvironmental

groups other thanGreenpeace

Universities Scientists generally CSIRO

% o

f Res

pond

ents

Much more A little more About the same A little less Much less Not sure

p. 60

10 12 8 4

89 87 92 93

1 1 3

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

Yes No Not sure

Corporate Social Responsibility

Q.28. Each year ANSTO produces a report on its corporate social responsibility activities including performance in areas such as the environment, safety, community and science. Have you seen or heard anything about ANSTO’s corporate social responsibility reporting?

Only a fraction of respondents had seen or heard anything about ANSTO’s CSR reporting.

Those in Sutherland were a little more likely than those in Adelaide to have seen any CSR reporting.

p. 61


Q.29. Where have you heard about it?

Amongst those recalling the CSR reporting, local newspapers served as the primary source of exposure to ANSTO’s CSR material, whether it was an article or flyer.

% of Respondents (n=67)

2722

966

433333

6

0 10 20 30 40

Local newspaper articleFlyer in local paperSite visit at ANSTO

Mail dropThrough work

Word of mouthTV

Public eventANSTO website

Lions clubLocal library

Not sure

p. 62


Q.30. Does knowing that ANSTO produces a corporate social responsibility report make you feel…?

Knowing that ANSTO produced a CSR report made almost half of all respondents more positive, where the remaining half claimed it made no difference.

This was consistent irrespective of location.

14 13 17 14

33 33 29 34

48 48 47 49

2 2 3 21 1 22 3 1 1

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

Much more positive about ANSTO overall A little more positive No differently about ANSTO overall

A little more negative Much more negative about ANSTO overall Not sure

The Nuclear Power Debate

p. 64


Q.20. To what extent do you think the credibility of ANSTO is enhanced by being involved in the public discussions about nuclear power?

Three in four respondents agreed that ANSTO’s credibility would be enhanced by being involved in the public discussion about nuclear power.

There was little difference between locations

28 29 29 23

50 49 5251

10 11 713

6 7 5 55 5 6 7

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

To a great extent To a moderate extent To a small extent Not at all Not sure

p. 65


Q.20. To what extent do you think the credibility of ANSTO is enhanced by being involved in the public discussions about nuclear power?

Men are a little stronger in their belief that ANSTO’s reputation is enhanced by being involved in the public discussions about nuclear power. Little difference is evident by age group.

28 32 25 27 28

50 4752 48 51

10 9 11 12 96 8 5 7 65 3 7 6 5

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

To a great extent To a moderate extent To a small extent Not at all Not sure

p. 66

61 60 63 63

27 28 22 28

12 13 15 9

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

Yes No Not sure


Q.21. Do you understand that in Australia, nuclear science, technology & medical research are currently undertaken at quite different facilities than those that would be used in nuclear power production IF it were introduced?

About two in three people understood that nuclear power production and nuclear science and medical research are currently undertaken at different facilities. The bulk of the remainder were not aware of the difference – something ANSTO needs to address over time.

p. 67


Q.21. Do you understand that in Australia, nuclear science, technology & medical research are currently undertaken at quite different facilities than those that would be used in nuclear power production IF it were introduced?

Men are more likely than women to understand that different facilities are or would be used for nuclear research and nuclear power production. Older respondents were also a little more likely to claim knowledge in this respect.

6169

55 58 63

2722

30 32 24

12 9 15 11 13

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

Yes No Not sure

p. 68

3 5 2

18 19 1914

43 4537

43

34 2941 40

2 2 1 3

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

A great deal A moderate amount A little Nothing Not sure


Q.22. How much do you know about how ANSTO handles and manages radioactive material produced by its research reactor?

Across all locations there was very little knowledge about how ANTSO handle and manages radioactive material.

The majority claimed to have a moderate to a little amount of knowledge.

The handling of nuclear waste is a key issue in the community’s consideration of the merits of nuclear power. Understanding where waste will go could be the difference between endorsing or rejecting the idea.

p. 69


Q.22. How much do you know about how ANSTO handles and manages radioactive material produced by its research reactor?

Echoing other findings, there is a great of work needing to be done to educate the community about ANSTO’s handling of nuclear waste, especially given the lack of current knowledge and the extent to which the handling of waste is likely to heavily influence the community’s acceptance or rejection of nuclear power in future.

3 5 2 3 3

1823

15 1222

4344

42 43

43

3427

39 4129

2 1 3 2 2

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

A great deal A moderate amount A little Nothing Not sure

p. 70

62 61 61 67

34 36 34 31

3 3 5 3

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

Yes No Not sure


Q.23. Would you like to know more about how ANSTO handles and manages radioactive material produced by its research reactor?

And although depth of knowledge is low, this does not reflect a lack of interest.

There is a desire to know more with three in five respondent want to know about how ANSTO manages radioactive materials produced by its reactor.

p. 71


Q.23. Would you like to know more about how ANSTO handles and manages radioactive material produced by its research reactor?

Women are more likely than men to want to know more about ANSTO’s handling and management of radioactive material.

62 5766 64 62

34 3931 34 35

3 3 3 3 4

0%

20%

40%

60%

80%

100%


% o

f Res

pond

ents

Yes No Not sure

CareCom Findings

Advocacy

Importance

Performance

Advocacy

p. 74

The Advocacy Question

A universal bipolar measure of relationship, expressed as a 5-point scale:

I’m so impressed about ANSTO that, given the opportunity, I would readily mention this to others.I’m sufficiently impressed by ANSTO, but don’t see it as anything to talk about.I feel I have enough information about ANSTO to know that I have no feelings either way about the organisation.I am not all that impressed with ANSTO, but don’t see it as anything to talk about.I’m so unimpressed by ANSTO that, given the opportunity, I would readily mention this to others.

Positive

Advocate

Negative

Neutral

Vocally Negative

p. 75

Community Advocacy Profile

To the community’s view of ANSTO has changed for the better. The extent to which people feel uninformed has fallen from 61% to 46% – strategically, this remains the key challenge for the organisation in moving in a positive direction.

In addition to fewer people feeling uninformed, there were significant positive shifts in the proportion of advocates (up from 4% to 8%) and quietly positives (up from 14% to 19%).

Overall, these finding paint a picture of a positive trend in the advocacy of the community towards ANSTO.

4

14 15

4 3

61

8

19 20

4 3

46

0

20

40

60

80

100

Advocate Quitely positive Neutral Quietly negative Vocally negative Uninformed

% o

f Res

pond

ents

2004 (n=703) 2007 (n=700)

p. 76

Advocacy in detail In 2004 those living closer to the ANSTO facility showed better (but still not exceptional) knowledge of ANSTO

such that they could form a view as to how they feel about it (47% were uninformed). Advocacy was higher in Sutherland Shire (6%) whilst only 23% in total in that location were positive. In both Bankstown and Adelaide, the vast majority were simply uninformed.

In 2007, the overall landscape has improved but still demonstrates similar trends. Those in closer vicinity to the facility demonstrate higher advocacy, higher positivity and more knowledge. Advocacy since 2004 has improved in all areas.

4 8 6 10 1 8 314

19 1724

1319

5 8

15

20 1921

9

19

8

19

4

4 65

3

3

53

3 44

2

1

2

6146 47

38

7250

87

63

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=401) 2007 (n=400) 2004 (n=151) 2007 (n=150) 2004 (n=151) 2007 (n=150)


% o

f Res

pond

ents


p. 77

Advocacy in detail

Across gender and age groups, knowledge of ANSTO is better amongst men than women and amongst younger age groups than older age groups.

Over the last four years, men have become significantly more positive about ANSTO than women.

4 8 5 123 4 3 4 5 10

1419

14

24

13 16 11 15 152215

2018

22

1219

1520 15

204

46

5

3

44

5 5

4

3

32

2

3

32

2 3

3

6146 55

34

6654

6654 57

41

0%

20%

40%

60%

80%

100%

2004 (n=703) 2007 (n=700) 2004 (n=328) 2007 (n=300) 2004 (n=375) 2007 (n=400) 2004 (n=325) 2007 (n=266) 2004 (n=378) 2007 (n=434)


% o

f Res

pond

ents


Importance and Performance

On the charts that follow a gap of one point or greater on the mean scale (0-10) between importance and performance is

worth noting

p. 79

Thinking about the image of ANSTO…

6.61

7.45

6.25

7.11

6.79

7.23

0.00 2.00 4.00 6.00 8.00 10.00

Being an innovative organisation

Doing work that enhances the livesof everyday Australians

Mean rating out of 10

Importance (2004 - (n=275)) Performance (2004 - (n=257)) Performance (2007 - (n=380))

p. 80

Thinking about what ANSTO does…

8.29

7.05

6.44

6.65

7.93

6.98

5.42

6.35

8.14

7.45

5.58

6.45

5.91

6.43

0.00 2.00 4.00 6.00 8.00 10.00

Undertaking medical research (e.g.cancer treatment)

Undertaking nuclear research andtechnology

Actively reducing any concerns youhave about safety (e.g. nuclear

waste)

Providing advice on nuclear issues

Applying nuclear science to solveenvironmental issues

Assisting industry in solvingproblems



ANSTO’s performance in this

area, although registering a slight improvement, still requires attention.

p. 81

Thinking about the information ANSTO provides…

5.73

6.05

5.79

6.14

5.45

4.63

4.86

4.72

5.13

5.00

4.88

5.5

5.03

5.54

5.36

0.00 2.00 4.00 6.00 8.00 10.00

Keeping you informed about safetyissues on a regular basis

Providing information that iscomprehensive (answers all your

questions)

Having people you can relate todelivering information

Providing information that reducesfeelings of risk or uncertainty

Providing information that isinteresting and involving



ANSTO has registered slight improvements in

these areas.

p. 82

Thinking about the ANSTO facilities…

6.53

5.81

6.39

0.00 2.00 4.00 6.00 8.00 10.00

Facilities present no real safety riskto the local community



p. 83

Thinking about the claims that ANSTO makes …

6.10

5.42

6.3

0.00 2.00 4.00 6.00 8.00 10.00

Being believeable and trustworthy inwhat they say



The community is more trusting of what ANSTO

has to say.

p. 84

Thinking about the way ANSTO operates…

6.10

6.90

7.51

6.79

5.10

6.11

6.77

6.45

6.03

6.5

7.1

6.91

0.00 2.00 4.00 6.00 8.00 10.00

Trying to be open and transparent(they are not secretive - 2004)

They are ethical and honest

Having systems and proceduresthat guarantee safety in the event of

an emergency

Being consistent in what it says



The community is more confident in the transparency and honesty with

which ANSTO operates.

p. 85

Thinking about the way ANSTO connects…

3.36

5.89

5.38

5.95

6.31

2.70

5.20

4.68

4.99

6.38

3.22

5.29

4.88

5.32

6.59

5.24

0.00 2.00 4.00 6.00 8.00 10.00

Making you feel you have someinfluence over the way they operate

Listening to community viewpoints

Providing a forum for providing input

Responding to community feedback

Providing (embracing - 2004)economic and employment benefits

for the local community

Impressing others whose opinionsyou have high regard for



ANSTO has been successful over the

last four years in empowering the community with regard to how

ANSTO operates

p. 86

Overall Importance and Performance (Top 25% of Factors)

8.29

7.51

7.45

7.05

6.90

6.79

6.65

6.61

6.53

6.44

7.93

6.77

7.11

6.98

6.11

6.45

6.35

6.25

5.81

5.42

8.14

7.1

7.23

7.45

6.5

6.91

6.43

6.79

6.39

5.58

0.00 2.00 4.00 6.00 8.00 10.00

Undertaking medical research (e.g. cancer treatment)

Having systems and procedures that guarantee safety in the event of anemergency

Doing work that enhances the lives of everyday Australians

Undertaking nuclear research and technology

They are ethical and honest

Being consistent in what it says

Assisting industry in solving problems

Being an innovative organisation

Facilities present no real safety risk to the local community

Actively reducing any concerns you have about safety (e.g. nuclearwaste)



“actively reducing concerns about

safety” still requires attention

ANSTO has improved in all of the top 25% of factors.

p. 87

Importance vs. Performance (by location) (2004)

IMPORTANCE PERFORMANCE GAP (IMPORTANCE MINUS PERFORMANCE)

Q15 STATEMENTS Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

A. Thinking about the image of ANSTO…

Being an innovative organisation 6.61 6.59 6.97 6.00 6.25 6.41 6.29 4.47 -0.36 -0.18 -0.68 -1.53

Doing work that enhances the lives of everyday Australians 7.45 7.48 7.58 6.81 7.11 7.22 7.03 5.94 -0.34 -0.26 -0.55 -0.87

B. Thinking about what ANSTO does…

Undertaking medical research (eg. Cancer treatment) 8.29 8.33 8.47 7.33 7.93 8.07 7.82 6.08 -0.36 -0.26 -0.65 -1.25

Undertaking nuclear research and technology 7.05 7.10 6.97 6.69 6.98 7.06 6.85 6.29 -0.07 -0.04 -0.12 -0.40

Actively reducing any concerns you have about safety (eg. Nuclear waste) 6.44 6.51 6.63 5.07 5.42 5.47 5.76 3.93 -1.02 -1.04 -0.87 -1.14

Assisting industry in solving problems 6.65 6.76 6.53 5.88 6.35 6.39 6.62 5.36 -0.30 -0.37 +0.09 -0.52

p. 88


IMPORTANCE PERFORMANCE GAP (IMPORTANCE MINUS PERFORMANCE)


%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

A. Thinking about the image of ANSTO…

Being an innovative organisation 6.61 6.59 6.97 6.00 6.79 6.98 6.76 5.88 +0.18 +0.39 -0.21 -0.12

Doing work that enhances the lives of everyday Australians 7.45 7.48 7.58 6.81 7.23 7.42 7.41 6.00 -0.22 -0.06 -0.17 -0.81

B. Thinking about what ANSTO does…

Undertaking medical research (eg. Cancer treatment) 8.29 8.33 8.47 7.33 8.14 8.24 8.45 7.19 -0.15 -0.09 -0.02 -0.14

Undertaking nuclear research and technology 7.05 7.10 6.97 6.69 7.45 7.51 7.92 6.47 +0.4 +0.41 +0.95 -0.22

Actively reducing any concerns you have about safety (eg. Nuclear waste) 6.44 6.51 6.63 5.07 5.58 5.79 5.30 5.02 -0.86 -0.72 -1.33 -0.05

Providing advice on nuclear issues NA NA NA NA 6.45 6.46 6.78 5.93 NA NA NA NA

Applying nuclear science to solve environmental issues NA NA NA NA 5.91 6.11 6.00 4.86 NA NA NA NA

Assisting industry in solving problems 6.65 6.76 6.53 5.88 6.43 6.74 6.44 4.89 -0.22 -0.02 -0.09 -0.99

p. 89


IMPORTANCE PERFORMANCEGAP

(IMPORTANCE MINUS PERFORMANCE)


%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

C. Thinking about what information ANSTO provides…

Keeping you informed about safety issues on a regular basis 5.73 5.84 5.26 5.38 4.63 4.67 4.67 3.86 -1.10 -1.17 -0.59 -1.52

Providing information that is comprehensive (answers all your questions)

6.05 6.13 5.90 5.56 4.86 4.96 4.79 3.77 -1.19 -1.17 -1.11 -1.79

Having people you can relate to delivering information 5.79 5.89 5.50 5.35 4.72 4.82 4.59 3.79 -1.07 -1.07 -0.91 -1.56

Providing information that reduces feelings of risk or uncertainty 6.14 6.16 6.05 6.13 5.13 5.18 5.24 4.07 -1.01 -0.98 -0.81 -2.06

Providing information that is interesting and involving 5.45 5.53 5.39 4.57 5.00 5.08 5.00 3.85 -0.45 -0.45 -0.39 -0.72

D. Thinking about the ANSTO facilities…

Facilities present no real safety risk to the local community 6.53 6.64 6.11 6.11 5.81 5.86 5.67 5.44 -0.72 -0.78 -0.44 -0.67

p. 90





%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

C. Thinking about what information ANSTO provides…

Keeping you informed about safety issues on a regular basis 5.73 5.84 5.26 5.38 4.88 5.17 4.44 4.14 -0.85 -0.67 -0.82 -1.24

Providing information that is comprehensive (answers all your questions)

6.05 6.13 5.90 5.56 5.5 5.68 5.32 4.85 -0.55 -0.45 -0.58 -0.71

Having people you can relate to delivering information 5.79 5.89 5.50 5.35 5.03 5.14 4.98 4.5 -0.76 -0.75 -0.52 -0.85

Providing information that reduces feelings of risk or uncertainty 6.14 6.16 6.05 6.13 5.54 5.75 5.28 4.91 -0.6 -0.41 -0.77 -1.22

Providing information that is interesting and involving 5.45 5.53 5.39 4.57 5.36 5.46 5.22 5.09 -0.09 -0.07 -0.17 +0.52

D. Thinking about the ANSTO facilities…

Facilities present no real safety risk to the local community 6.53 6.64 6.11 6.11 6.39 6.37 6.89 5.73 -0.14 -0.27 +0.78 -0.38

p. 91





%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

F. Thinking about the claims that ANSTO makes…

Being believable and trustworthy in what they say 6.10 6.11 6.22 5.59 5.42 5.49 5.49 4.41 -0.68 -0.62 -0.73 -1.18

G. Thinking about the way ANSTO operates…

Trying to be open and transparent (they are not secretive – 2004) 6.10 6.05 5.95 7.06 5.10 5.04 5.56 4.69 -1.00 -1.01 -0.39 -2.37

They are ethical and honest 6.90 6.89 7.03 6.71 6.11 6.09 6.54 5.17 -0.79 -0.80 -0.49 -1.54

Having systems and procedures that guarantee safety in the event of an emergency

7.51 7.52 7.24 8.00 6.77 6.70 7.27 6.43 -0.74 -0.82 +0.03 -1.57

ANSTO is consistent in what it says 6.79 6.74 7.17 6.47 6.45 6.44 7.03 5.08 -0.34 -0.30 -0.14 -1.39

p. 92





%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

F. Thinking about the claims that ANSTO makes…

Being believable and trustworthy in what they say 6.10 6.11 6.22 5.59 6.30 6.40 6.58 5.40 +0.20 +0.29 +0.36 -0.19

G. Thinking about the way ANSTO operates…

Trying to be open and transparent (they are not secretive – 2004) 6.10 6.05 5.95 7.06 6.06 6.11 6.17 5.62 -0.04 +0.06 +0.22 -1.44

They are ethical and honest 6.90 6.89 7.03 6.71 6.50 6.57 6.80 5.70 -0.40 -0.32 -0.23 -1.01

Having systems and procedures that guarantee safety in the event of an emergency

7.51 7.52 7.24 8.00 7.10 7.15 7.76 6.02 -0.41 -0.37 +0.52 -1.98

ANSTO is consistent in what it says 6.79 6.74 7.17 6.47 6.91 6.93 5.92 7.48 +0.12 +0.19 -1.25 +1.01

p. 93





%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

H. Thinking about the way ANSTO connects with the community…

Making you feel you have some influence over the way they operate 3.36 3.46 2.74 3.71 2.70 2.68 2.54 3.36 -0.66 -0.78 -0.20 -0.35

Listening to community viewpoints 5.89 6.04 5.22 5.75 5.20 5.33 4.89 4.23 -0.69 -0.71 -0.33 -1.52

Providing a forum for providing input 5.38 5.43 4.59 6.50 4.68 4.82 3.92 4.27 -0.70 -0.61 -0.67 -2.23

Responding to community feedback 5.95 6.11 5.15 5.81 4.99 5.13 4.71 3.67 -0.96 -0.98 -0.44 -2.14

Providing (embracing -2004) different viewpoints about their operations 5.27 5.17 5.45 5.93 4.66 4.62 5.06 4.18 -0.61 -0.55 -0.39 -1.75

Impressing others whose opinions you have high regard for 6.31 6.55 5.58 5.00 6.38 6.68 5.61 4.31 +0.07 +0.13 +0.03 -0.69

p. 94





%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

Total(n=275)

%

Suther- land Shire

(n=214)%

Bank-stown/

Illawarra City*

(n=42)%

Adel- aide

(n=19)%

H. Thinking about the way ANSTO connects with the community…

Making you feel you have some influence over the way they operate 3.36 3.46 2.74 3.71 3.22 3.36 3.08 2.71 -0.14 -0.10 +0.34 -1.00

Listening to community viewpoints 5.89 6.04 5.22 5.75 5.29 5.40 5.53 4.33 -0.60 -0.64 +0.31 -1.42

Providing a forum for providing input 5.38 5.43 4.59 6.50 4.88 5.07 4.63 4.29 -0.50 -0.36 +0.04 -2.21

Responding to community feedback 5.95 6.11 5.15 5.81 5.32 5.42 4.73 5.34 -0.63 -0.69 -0.42 -0.47

Providing (embracing -2004) different viewpoints about their operations 5.27 5.17 5.45 5.93 6.59 6.59 NA NA -1.32 -1.42 NA NA

Impressing others whose opinions you have high regard for 6.31 6.55 5.58 5.00 5.24 5.45 4.83 5.74 -1.07 -1.10 -0.75 +0.74

Appendix 1

The Questionnaire

ANSTO Community stakeholder study

Documents

Transcript of ANSTO Community stakeholder study