David Bell - Executive Creative Director MercerBell

r shots carefully. 34. Select you

35. Crop with care.

shots well. Treat your 36. n forever. y will live o And the

Over 277,000,000 images

37. Make the most of all your opportunities.

au ilvy and I at his beloved Chate David Og , in the Loire Valley, France. de Touffou

And keep on making the most of them.

38. Look beyond your screen for inspiration.

Look up for inspiration. An old sign still live on Sydneys busiest shopping mall.

nd look down. A

39. Simple is always best.

39. Simple is always best.

ual type. 40.Use vis

41.Dont annoy your Copywriter. (or the reader)

If your poor design reduces readability, then expect the worst to happen.

df .or www.stcsig ss.p ability-ki /read g/mgt/docs

how the reader 42. S where to begin initial caps. with

ial caps look good and they help Init ow the reader where to begin. sh

te your design) 43.(Punctua

ewspapers and 44. N azines are an mag s playground. Art Director

ne_amplifier azi ocacola_fm_mag om/media/dm/c orld.c www.adsofthew

45. Simple ideas n real colour. i

Be clever with colour to bring your ideas to life.

dvertising. 6.Illusion in a 4

ys check on 47.Alwa le for ideas. the bott

the product. .Torture test 48

osites always 49. Opp ct attention. attra

Helvetica

50. eas. ig id le, b Litt m) 0mm x 55m (9

hat you dont 51. W ore powerful see is m what you do. than

ndered why . Ever wo 52 s have so artist y different man brushes?

If you get stuck, then work with a different pen.

al ideas. 3. Big visu 5

all ideas. 54. Sm

are all careful with 55. Hope you

6. Reflect 5 your ideas.

. Is there an 57 in the logo? idea

58. esigning by D e of thirds. the rul

ds-grid-outline/ /rule-thir www.designmodo.com

the benefit. 59. Visualise

quick way 60. A ab attention. to gr flip the pic

1. Maintain 6 ye contact. e

Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."

Steve Jobs By Albert Watson

erson looking out of the layout. Avoid having the p

62. Not everyone sees what you see. Make sure all your visuals are clear.

6 dolphins or 2 people?

DUCK TOYS

BUNNY TOYS

CHINA RESTAURANT

he n to l e t 63. W eadline do the h talking. all the

still sells. 64. Sex e well art directed. It just has to b

5. The real 6 story behind blue boat. the ow to keep everyone happy H with your Art Direction.

Some people just have to make changes.

So give them a blue boat.

Sometime in the Mad Men era an Art Director literally added a blue boat to his layout just so the client would have something to change. Ever since, this has been know as giving the client a blue boat.

en there is nothing 66.Wh ay then, art direct much to s e hell out of it th

ary-posters/ !/work/mixion keys.com.au/# www.themon

See the first 33 things... presentation on slideshare. www.slides /33-things-i-knowhare.net/Reosurfer n about-art-directio

David Bell Executive Creative Director - MercerBell