Another 33 things I know about Art Direction - David Bell
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Following on from my 2010 presentation '33 things I know about Art Direction' here are 33 more things I know about Art Direction that will help young designers.
Transcript of Another 33 things I know about Art Direction - David Bell
- David Bell - Executive Creative Director MercerBell
- r shots carefully. 34. Select you
- 35. Crop with care.
- shots well. Treat your 36. n forever. y will live o And the
- Over 277,000,000 images
- 37. Make the most of all your opportunities.
- au ilvy and I at his beloved Chate David Og , in the Loire Valley, France. de Touffou
- And keep on making the most of them.
- 38. Look beyond your screen for inspiration.
- Look up for inspiration. An old sign still live on Sydneys busiest shopping mall.
- nd look down. A
- 39. Simple is always best.
- 39. Simple is always best.
- ual type. 40.Use vis
- 41.Dont annoy your Copywriter. (or the reader)
- If your poor design reduces readability, then expect the worst to happen.
- df .or www.stcsig ss.p ability-ki /read g/mgt/docs
- how the reader 42. S where to begin initial caps. with
- ial caps look good and they help Init ow the reader where to begin. sh
- te your design) 43.(Punctua
- ewspapers and 44. N azines are an mag s playground. Art Director
- ne_amplifier azi ocacola_fm_mag om/media/dm/c orld.c www.adsofthew
- 45. Simple ideas n real colour. i
- Be clever with colour to bring your ideas to life.
- dvertising. 6.Illusion in a 4
- ys check on 47.Alwa le for ideas. the bott
- the product. .Torture test 48
- osites always 49. Opp ct attention. attra
- 50. eas. ig id le, b Litt m) 0mm x 55m (9
- hat you dont 51. W ore powerful see is m what you do. than
- ndered why . Ever wo 52 s have so artist y different man brushes?
- If you get stuck, then work with a different pen.
- al ideas. 3. Big visu 5
- all ideas. 54. Sm
- are all careful with 55. Hope you
- 6. Reflect 5 your ideas.
- . Is there an 57 in the logo? idea
- 58. esigning by D e of thirds. the rul
- ds-grid-outline/ /rule-thir www.designmodo.com
- the benefit. 59. Visualise
- quick way 60. A ab attention. to gr flip the pic
- 1. Maintain 6 ye contact. e
- Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
- Steve Jobs By Albert Watson
- erson looking out of the layout. Avoid having the p
- 62. Not everyone sees what you see. Make sure all your visuals are clear.
- 6 dolphins or 2 people?
- DUCK TOYS
- BUNNY TOYS
- CHINA RESTAURANT
- he n to l e t 63. W eadline do the h talking. all the
- still sells. 64. Sex e well art directed. It just has to b
- 5. The real 6 story behind blue boat. the ow to keep everyone happy H with your Art Direction.
- Some people just have to make changes.
- So give them a blue boat.
- Sometime in the Mad Men era an Art Director literally added a blue boat to his layout just so the client would have something to change. Ever since, this has been know as giving the client a blue boat.
- en there is nothing 66.Wh ay then, art direct much to s e hell out of it th
- ary-posters/ !/work/mixion keys.com.au/# www.themon
- See the first 33 things... presentation on slideshare. www.slides /33-things-i-knowhare.net/Reosurfer n about-art-directio
- David Bell Executive Creative Director - MercerBell