Annual Report 2014

ANNUAL REPORT 2014

http://thailand.ahk.de

1. Executive summary1.1. Introduction 03

1.2. Membership 03

1.3. Consultancy Services 03

1.4. Trade fairs 03

1.5. German-Thai Dual Excellence Education 03

2. Highlights of 20142.1. Featured events 04

2.2. Membership activities 05

2.3. Consultancy Services 07

2.4. Trade fairs 09

2.5. German-Thai Dual Excellence Education 11

3. Executive Director’s Office3.1. General tasks 12

3.2. Board meetings 12

3.3. GTCC Presidency of the German-ASEAN 12 Chamber Network

3.4. Working Group and Steering Committee 13

3.5. Co-operation, project activities and meetings 13

3.6. Staff activities 14

4. Membership and events4.1. Membership 15

4.2. Events 17

4.3. Communications and publications 26

4.4. Interviews 27

01

CONTENTS

02 GTCC Annual Report 2014

CONTENTS

5. Consultancy Services 5.1. Projects 28

5.2. Consultancy services 29

5.3. Other activities 30

5.4. Testimonials 30

6. Trade fairs 6.1. Trade fair representation 32

6.2. Business delegations 32

6.3. Participation by Thai companies in fairs in 33 Germany and other countries

7. German-Thai Dual Excellence Education7.1. GTDEE activities and events 35

7.2. GTDEE service portfolio 36

7.3. Testimonials from GTDEE partner companies 37

8. Organisation of GTCC8.1. Management and staff 38

8.2. Office location 40

8.3. Staff contact details 40

In order to support the export activities of German SMEs, the German Federal Ministry of Economic Affairs and Energy (BMWi) as well as German Federal States offer various programmes. GTCC is actively involved in various programmes (for example, the initiatives “Energy Efficiency – Made in Germany” and “renewables – Made in Germany”) as well as the market development project, “BMWi-Markterschließungsprogramm für KMU” (“German Mittelstand” programme) for German SMEs that are supported by BMWi.

The Consultancy Services Department plays a vital role in supporting German companies from various industries in gaining first-hand experience of the Thai market, thus paving the way for potential future business activities in Thailand as well as in the forthcoming ASEAN Economic Community (AEC 2015).

1.4. Trade Fairs GTCC is the official representative of leading German trade fair companies with excellent reputations world-wide, including Messe Berlin GmbH, Deutsche Messe AG, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. In order to ensure smooth and successful participation in German trade fairs, GTCC offers comprehensive services and provides a one-stop service for Thai companies. Moreover, GTCC acts as the link between Thailand and events in Asia that are organised by German trade fair companies. GTCC also organises comprehensive business delegation packages to trade fairs in Germany, including factory visits and B2B meetings. GTCC not only plays a vital role in German trade fair consultancy, it also enhances business opportunities in the European Union market.

1.5. German-Thai Dual Excellence EducationGerman-Thai Dual Excellence Education (GTDEE) is the co-ordination office for higher vocational education based on German quality standards in the “Students Apprenticeship Programme”, and is operated by GTCC. The GTDEE Programme is a two-year vocational programme during which the students spend less than 50 per cent of the time at a vocational college and at least 50 per cent in a company. The GTDEE Department acts as the centre, providing GTCC member companies and colleges with all types of required support throughout the programme.

GTDEE is part of the VETnet project (Vocational Education and Training Network) funded by the German Federal Ministry of Education and Research (BMBF) and supported by the Association of German Chambers of Industry and Commerce (DIHK). Similar vocational training projects are being implemented by the German Chambers of Commerce in Brazil, China, Greece, Italy, Latvia, Portugal, the Russian Federation, Slovakia and Spain. GTDEE is further supported by the Ministry of Education of Thailand.

EXECUTIVE SUMMARY

http://thailand.ahk.de 03

1.

1.1. IntroductionThe German-Thai Chamber of Commerce (GTCC) in Bangkok is a member of the German Chambers of Commerce Worldwide Network (AHK), with 130 locations in 90 countries. Since its establishment in Bangkok in 1962, the GTCC has maintained itself as a reliable intermediary between German and Thai businesses, thus contributing to the dynamism of the economic development in both countries.

In the course of 2014, GTCC put together almost 90 events and activities that encouraged further development and interaction of the German-Thai business community within Thailand and abroad. Thanks to the high level of dedication of the GTCC team, recognition of the Chamber in the business community was heightened enabling GTCC to constantly enjoyed opportunities to collaborate closely with various par tners and counterpar ts, who added variety to the nature of GTCC services and activities.

1.2. Membership At the close of the fiscal year 2014, GTCC proudly maintained its position as the biggest bilateral European Chamber of Commerce in Thailand, with close to 600 active members. This new accomplishment was the result of various tailored event platforms and insightful seminars during the year. GTCC activities brought in an additional 93 new member companies to the German-Thai business community.

In order to facilitate new members and establish a firm rapport in this business community, GTCC successfully introduced two new membership activities: the GTCC New Member Orientation Programme and the GTCC Cluster Meetings. Aimed at helping new members to get the most out of GTCC membership, the orientation programme provides them with an exchange platform, plus a comprehensive overview of GTCC services and membership benefits. The GTCC cluster meetings, on the other hand, serve members in each selected industry with a professional closed-group discussion. The logistic and transport cluster group was the first to exchange their perspectives on the business impacts and strategies for dealing with challenges and issues for upcoming year.

1.3. Consultancy Services The Consultancy Services Department supports the entry of clients to the Thai, German and Association of Southeast Asian Nations (ASEAN) markets through its various services that are flexible and tailor-made to suite specific needs. Those services include market studies, market information, business research, business match-making, technical workshops and technology conferences, translation and the organisation of business delegations.

HIGHLIGHTS OF 2014


2.

Following the preceding year, GTCC recorded yet another eventful year in 2014 with almost 90 events and activities, some of which resulted from engaging in partnerships with counterparts and leading international organisations. A selection of the highlight events are listed below.

2.1. Featured events GTCC Joint Chambers Luncheon on Economic Outlook 2015On 3 June 2014, GTCC hosted a Joint Chambers Luncheon presenting the “Economic Outlook of 2015”. The event featured Mr. Frank Krings, Chief Country Officer, Thailand and General Manager of Deutsche Bank, as the keynote speaker as well as panelists from leading German DAX companies with a presence in Thailand. The discussion highlighted key economic sectors of Germany including finance, automotive, chemical, pharmaceutics and energy.

GTCC Annual Gala Night 2014Another memorable night was realised at the GTCC annual Gala Night 2014 on 5 September 2014, presenting a Magical Germany experience to more than 400 guests from the German-Thai business community. The event raised a donation that was later presented to Deutscher Hilfverein Thailand e.V.

HIGHLIGHTS OF 2014


2.

German businesses meet Prime Minister Prayuth Chan-ochaOn 18 November 2014, Mr. Phongsakdi Chakshuvej, President of the German-Thai Chamber of Commerce (GTCC), and CEOs from leading German companies paid a courtesy visit to Thailand’s current Prime Minister Prayuth Chan-ocha. The visit was followed by a series of meetings with the Ministry of Foreign Affairs and Ministry of Transport.

During the meeting, in addition to infrastructure development, the delegation discussed innovation and technology transfers as well as vocational education. The delegation confirmed that German companies are long-term and sustainable investors and noted that they looked forward to further co-operation.

2.2. Membership activitiesIn 2014, GTCC identified valuable topics for discussion and hosted various breakfast talks and luncheons with leading partners, catering in particular to the interests of its members.

2.2.1. Breakfast Talks and Luncheons

Breakfast Talk on ‘Doing Business in the Lao PDR’On 8 July, GTCC collaborated with the European Chamber of Commerce and Industry in the Lao People’s Democratic Republic (ECCIL) to host the breakfast talk highlighting key findings and challenges of doing business in the Lao PDR.

Breakfast Talk on the reform of the European Union GSP On 7 October, GTCC joined hands with the European Union Delegation to Thailand to present the impact on Thailand from 1 January 2015 when various products made in Thailand would exit from the European Union’s Generalised Scheme of Preferences (GSPs).

HIGHLIGHTS OF 2014


2.

GTCC Joint Chambers Luncheon with Mr. Vikrom Kromadit At the Joint Chambers Luncheon on “Back to the Future of ASEAN”, which was hosted by GTCC on 22 August 2014, the founder and CEO of Amata Corporation PLC, Mr. Vikrom Kromadit, presented a keynote talk to more than 250 guests. In his presentation, Mr. Vikrom highlighted business opportunities that would arise from enhanced connectivity within ASEAN and the importance of emerging Chinese purchasing power.

2.2.2. Annual events

GTCC Annual Oktoberfest Night 2014GTCC enjoyed another great success in bringing the German Oktoberfest Night to Bangkok for the German-Thai business community. Taking place on 31 October 2014, the festivity welcomed more than 700 guests at the Millennium Hilton Bangkok.

GTCC Christmas Party and celebration of its 550+ membership achievementGTCC hosted its annual Christmas Party 2014 on 16 December and welcomed the 550th member to the Chamber. The GTCC Christmas Party serves as the annual platform for allowing the Chamber to express its appreciation for the support of members throughout the year. In 2014, the event welcomed more than 400 guests, including families and children of its members.

HIGHLIGHTS OF 2014


2.

2.3. Consultancy ServicesThe Consultancy Services Department is looking back on an eventful and successful 2014, having organised a wide range of events, business trips and technology conferences as detailed below.

2.3.1. ‘renewables – Made in Germany’: Grid-connected photovoltaic solutions in Thailand

The GTCC organised a business trip to Thailand between 13 and 17 October 2014 for selected German companies. The focus of the trip was on grid-connected photovoltaic solutions in Thailand. As a key pillar of the trip, a technology conference took place on 13 October at the Crowne Plaza Bangkok Lumpini Park Hotel, with the objective of discussing state-of-the-art technology solutions for grid-connected photovoltaics in Thailand. More than 180 participants attended the technology conference.

The conference was seen as a further step towards strengthening the co-operation between Thai and German companies in the field of solar energy, being part of the “renewables – Made in Germany” initiative that is supported by the German Federal Ministry of Economic Affairs and Energy (BMWi).

2.3.2. ‘Energy Efficiency – Made in Germany’: Smart Grid Solutions Thailand

On 22 September 2014, the GTCC held a conference on “Smart Grid Solutions Thailand”, as part of a business trip organised on the same topic from 22-26 September 2014 under the “Energy Efficiency – Made in Germany” initiative, which is supported by the German Federal Ministry of Economic Affairs and Energy (BMWi), in collaboration with OAV/bw-i.

The conference focused on state-of-the-art smart grid technology solutions and the roadmap planning by Thai utility authorities as well as providing first-hand information on the latest developments and future plans in Thailand. The conference was seen as a further step towards strengthening the collaboration between Thai and German companies in the field of energy efficiency in general and th Smart Grid in particular. More than 170 participants were in attendance.

2.3.3. Business delegation and Baden-Württemberg Forum Bangkok on “Customised automotive and production engineering solutions from Baden-Württemberg for Thailand”

As a further step in the efforts to strengthen collaboration between Thailand and the State of Baden-Württemberg, Germany in the field of automotive and production engineering, GTCC supported Baden-Württemberg International (bw-i) in organising the Baden-Württemberg Forum Bangkok on 28 April 2014 at BITEC. To highlight the importance of this topic, the opening session included an welcoming speech by Dr. Nils Schmid MdL, Deputy Minister President and Minister of Finance and Economics of the State of Baden-Württemberg.

German experts from Baden-Württemberg introduced their respective companies and institutions, presented their products, services and technologies as well as holding individual discussions and match-making opportunities with interested Thai companies parallel to the event.

2.3.4. VDW-Technology Symposium Thailand on ‘Innovations in Production Technology – Machine Tools from Germany’

On 12 November 2014, the German Machine Tool Builders’ Association (VDW), located in Frankfurt/Main, Germany, in co-operation with GTCC invited Thai industry representatives and manufacturing exper ts to an exclusive German production technology Symposium at the InterContinental Hotel Bangkok. The event attracted more than 150 participants.

Under the theme of "Innovations in Production Technology – Machine Tools from Germany", a total of 14 internationally renowned German manufacturers presented their latest production technology solutions. Parallel to the exclusive presentations by the German companies, an individual “Business Match -Making” session between Thai and German companies took place, organised by GTCC. The VDW-Technology Symposium Thailand acted as a valuable platform for a business exchange between the participants of the German delegation and (potential) Thai customers.

HIGHLIGHTS OF 2014


2.

HIGHLIGHTS OF 2014


2.

2.4.2. NürnbergMesse GmbH: Chillventa 2014

From 14-16 October 2014, The refrigeration world met in Nuremberg, Germany. Chillventa is a leading industry trade fair highlighting trends and product innovation for refrigeration, insulation, automation, air conditioning, ventilation and heat pumps. Chillventa 2014 set new records by attracting 984 exhibitors and more than 30,000 trade visitors from more than 110 countries.

Thailand’s Department of International Trade Promotion (DITP) of the Ministry of Commerce hosted the Thailand pavilion at Chillventa 2014, which accommodated nine exhibitors and covered 96 m2 of exhibition space, in order to strengthen the trade and industrial co-operation between Thailand and Germany/Europe.

2.4. Trade fairs2.4.1. Messe Berlin GmbH: International Green Week Berlin

Taking place for the seventy-ninth time between 17 and 26 January 2014, the International Green Week Berlin 2014 (IGW) again emphasised its function as the leading trade fair for every aspect of agribusiness. With 1,650 exhibitors from 70 countries and more than 410,000 visitors, the world’s largest exhibition for agriculture, food and horticulture recorded the largest number of foreign participants since its debut in 1926.

For the first time, the Royal Thai Embassy Berlin invited Thai representatives from both government and private sectors to be represented on a combined stand covering 250 m2 of exhibition space at the IGW to showcase their products under the theme “Thai Food to World” and to provide information on Thai food safety and standards in order to support policies to promote Thai agricultural products in Germany and Europe.

2.4.4. Messe München GmbH: iba 2015 (Press Roundtable)

On 17 March 2014, GTCC hosted a Press Roundtable on iba 2015 at the Shangri-La Hotel, Bangok. At the event, Mr. Peter Becker, Chairman, and Mr. Michael Wippler, Vice-President of the German Bakers’ Confederation, provided details of the fair to media representatives from several publishers and news channels on the world’s leading trade fair for bakery, confectionery and snacks, which isscheduled to take place between 12–17 September 2015 in Munich, Germany.

The world’s leading showcase for industrial technology is staged annually in Hannover, Germany. HANNOVER MESSE 2014, which was held from 7 to 11 April 2014, addressed the key issue of the future of industry by presenting the solutions needed for tomorrow’s intelligent factories. HANNOVER MESSE is the only trade fair in the world that covers the entire spectrum, from individual components to fully functional, smart production lines. This is precisely what industry decision-makers are looking for.

HANNOVER MESSE 2014 attracted more than 180,000 visitors from more than 100 countries, matching the strong performance of 2012 – the most recent year featuring a comparable lineup of shows under the HANNOVER MESSE umbrella. Another standout feature involved the high percentage of industry professionals, top buyers and decision-makers among the attendees. The show’s major international drawing power was evident in the fact that more than one in four visitors came from abroad, mainly from the European Union (57 per cent) as well as from South, East and Central Asia (20 per cent).

HIGHLIGHTS OF 2014


2.

2.4.3. Deutsche Messe AG: Hannover Messe

Mitrphol Group On 17 November 2014, GTDEE signed an MoU with the Mitrphol Group, the second-largest sugar manufacturer in the world, on a new profession of “Agriculture Mechanic” in which the GTDEE programme will work together with the Thai Chamber of Commerce by presenting Mitrphol Group as a pilot company under the Thai Chamber of Commerce’s network.

HIGHLIGHTS OF 2014


2.

2.5. German-Thai Dual Excellence Education2.5.1. Signing of key Memoranda of Understanding

Mercedes Benz (Thailand)GTDEE signed a Memorandum of Understanding (MoU) with Mercedes Benz (Thailand) on 24 February 2014. The result of this collaboration is that GTDEE, together with Mercedes Benz, has jointly approved the admission of 42 apprentices for the new 2014 batch of students and is now co-working with Samut Prakarn Technical College and Eastern Technological College.

Federation of Thai IndustriesOn 27 November 2014, during “Dual Vocational Education Day” at the Impact Arena Muangthong Thani, four major organisations – i.e., the Office of Vocational Education Commissions, Ministry of Education; the Depar tment of Skills Development, Ministry of Labour ; the Federation of Thai Industries; and GTCC – signed an MoU on dual vocational education development for the standardisation of Train the Teachers, Train the Trainers and Lifelong Learning.

EXECUTIVE DIRECTOR’S OFFICE


3.

No. Date

1 21 January

2 18 February

3 18 March

4 22 April

5 20 May

6 17 June

No. Date

7 19 August

8 16 September

9 21 October

10 18 November

11 6 December

3.3. GTCC Presidency of the German-ASEAN Chamber NetworkThe German Chambers of Commerce in the seven ASEAN countries Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam established the German-ASEAN Chamber Network (GACN) in 2012 to provide a platform for supporting German businesses in identifying the potential of the ASEAN market and increasing market shares in the region. In 2014, the annually rotating Chair of GACN was with the Executive Director of GTCC. In his position as Chair of GACN, the Executive Director participated in a number of events in Germany and other countries: Consultancy Day ASEAN, IHK Dresden, 4 March 2014;

Consultancy Day ASEAN, IHK Lueneburg, 6 March 2014;

Consultancy Day Southeast Asia, IHK Nuernberg, 7 May 2014;

Consultancy Day ASEAN, IHK Hannover, 8 May 2014.

The Executive Director presented the ASEAN market and its growth potential to German companies interested in expanding to ASEAN. The presentation was followed by information on key industries in the region, provided by the Executive Directors of the German-ASEAN Chamber Network.

The Executive Director also participated in the following events: International Automotive Congress – ASEAN, Wolfsburg, 13 October 2014. The Executive Director gave a presentation on investment and expansion with a focus on ASEAN that highlighted the region’s high potential for growth and its future importance for the automotive industry. The Congress was followed by the eighth International Supplier Fair ;

3.1. General tasksThe general tasks that are the responsibility of the Executive Director’s office include: General management of the Chamber; Maintaining close co-ordination with the GTCC Board of Directors; Representing GTCC at functions and conferences, delivering speeches and making presentations; Engagement with DIHK and AHK Committees; Arranging and co-ordinating GTCC cluster meetings, membership affairs, media, trade delegations and visiting German companies, trade fair representation (together with the relevant managers); Finance/personnel; Liaising with government authorities in Germany and Thailand; Liaising with Business Associations/Chambers of Industry and Commerce in Germany and Thailand.

3.2. Board meetings Working closely with the GTCC President, in 2014 the Executive Director organised monthly board meetings to discuss the initiatives and directions of the Chamber. The Board met on the following dates:



3.

GlobalConnect Trade Fair, Stuttgart, 4-5 November 2014. The Executive Director gave a presentation on growing opportunities in the ASEAN market, followed by success stories of German medium-sized companies in the ASEAN region and a panel discussion with company representatives;

Asia-Pacific Conference of German Business, Ho Chi Minh City, 20-22 November 2014. In co-operation with the other Executive Directors of the German Chambers of Commerce in ASEAN, the Executive Director moderated a breakfast talk on business opportunities for German medium-sized companies in ASEAN and the impact of the upcoming ASEAN Economic Community (AEC) in 2015.

3.4. Working Group and Steering Committee German Desk lawyers meeting, 24 March 2014 The Executive Director organised a meeting with members of the German Desk lawyers at GTCC to exchange views andexperiences on relevant legal topics pertaining to members as well as co-ordination of co-operation.

GTDEE Steering CommitteeThe Executive Director headed two GTDEE steering committees in 2014 as follows: • 30 April 2014 The GTDEE Team reported to the Steering Committee on project progression in terms of partner companies, partner colleges, students, tax deduction and curricular development. The meeting also covered details of the “Train the Trainers Programme” which involves German International Co-operation (GIZ). The Committee defined potential partner companies, progress of future project examination committees and the project roadmap for 2014–2016.

• 20 November 2014 On 20 November 2014, GTDEE submitted to the Steering Committee project reports, including the status reports for 2014 on new partner companies and new college partners as well as a report on the pilot examination with Bosch Packaging Technology: PAL Examination and Marketing and Communications.

In addition, the GTDEE team reported on new potential professions for 2015 including Agricultural Mechatronics and Logistics. The discussion also covered examination standards (PAL or company projects), strategy 2015 (GTDEE career path), committee structure and partner organizations (i.e., the Federation of Thai Industries and the Department of Skilled Labour Development, Ministry of Labour).

3.5. Co-operation, project activities and meetingsIn 2014, the Executive Director participated in more than 350 meetings with member companies and counterparts of various business communities to discuss joint initiatives and exchange views. Importance was given to the subjects of trade and investment pertaining to the German business community.

In addition, on a number of occasions the Executive Director took part in conferences and meetings as guest speaker or moderator, some of which are highlighted below.

TVET conference, 1-2 April 2014The Executive Director attended the TEVT conference in Jakarta as a panel speaker in the workshop on “Regional Integration: Skill demands and HR development in regional business”.

TPQI Workshop on Assessment Process and Tools Development, 9 April 2014The Executive Director was invited byTPQI to be speaker at the workshop at the Centara Grand at Central Plaza Ladprao. His topic was “GTDEE – possible model for mutual AHK-TPQI certification”.

Deutsche Bank dinner, 18 May 2014The Executive Director was invited to be a guest speaker at the dinner for the Deutsche Bank Entrepreneur Delegation to South-East Asia at the Peninsula Hotel.



3.

Interview with Sasin, 29 May 2014The GTCC President and the Executive Director were interviewed by Sasin Graduate Institute at GTCC for its research project, “The potential of the educational market in Cambodia, Lao PDR, Myanmar and Viet Nam.

Intergest Conference, 30 May 2014The Executive Director was invited to be a guest speaker at the conference held at Anantara Riverside Bangkok.

BOI European press delegation to Thailand, 1 September 2014The Executive Director was invited by BOI to be a guest speaker in a briefing for a European press delegation to Thailand. The main reasons of the visit by the press delegation were to: (a) collect information on Thailand’s automotive and machinery industry; (b) review environmental aspects of, and facilities for supporting businesses and investment; (c) enhance the understanding of Thai investment policy.

Opening Ceremony of the "Unlock the secret of yeast extract" seminar, 17 September 2014. The Executive Director was invited to be an honourary speaker at the opening ceremony of the seminar organised by Adinop Co., Ltd., a new GTCC member.

Seminar on "Investment Opportunities in Germany and Thailand", 30 September 2014. The Executive Director was a moderator on the seminar organized by Ministry of Foreign Affairs.

International Automotive Congress ASEAN, Wolfsburg AG, 13 October 2014. The Executive Director, as Chairman of GACN, was a speaker at the International Automobile Congress ASEAN in Wolfsburg/Germany.

Global Connect 2014, 4 November 2014. The Executive Director, as Chairman of GACN was a speaker at Global Connect 2014 in Stuttgart, Germany.

Singha Corporation Annual Engineering Conference 2014.The Executive Director was invited to be a guest speaker at the conference.

3.6. Staff activities Team OutingThe Chamber organised a Team Outing for staff during 21 and 22 March 2014 at Anantara Hua Hin, enabling staff to socialise and strengthen their relationship outside of their working sphere. The outing included team-building activities as well as visits to leisure attractions.

GTCC Strategic Planning 2015A GTCC Strategic Planning 2015 meeting was organised on 22 August 2014 during which the Executive Director and Deputy Executive Director conducted brainstorming sessions with all Heads of Departments in order to lay out plans and goals for the respective Departments in line with the corporate vision for 2015.

2014

560

2010 20112013

444455

525

2012

456

10

550

MEMBERSHIP DEVELOPMENT

Pending membership interview and payment

Effective

4.1. MembershipThe steady annual growth in the number of members continues to serve as inspiration and motivation for GTCC to deliver even better activities and communications to its members. The New Member Orientation Programme and GTCC Cluster Meetings are two key activities that were introduced in 2014 to promote an exchange forum and to boost business relationships among active members to the next level. On the member communication side, the introduction of the Member Broadcast Section on the GTCC website has helped to enhance the image of member companies as well as provide brand exposure in the German-Thai business community and beyond. The business networking events and specialised business seminars remain the two indispensable channels for attracting new members.

The Chamber reaches out to attract new members through various channels, including: business and networking events; consultancy services; trade fair clients; courtesy visits to potential member companies; and direct marketing.

By the end of fiscal year 2014, the Chamber had welcomed 83 new members, bringing GTCC membership to 550 (excluding 10 members pending interviews and payment) and representing a 10 per cent increase over 2013. The chart below illustrates the membership trend and development in the number of members from 2010 up to 2014.

MEMBERSHIP AND EVENTS


4.

Member Satisfaction Survey findings, 2014

A member satisfaction survey was conducted in late 2014. Some of the interesting findings can be highlighted below:

Overall, how satisfied are you with our GTCC’s membership?

How would you compare the benefits & activities offered by GTCC to other Chambers?

Would you recommend GTCC’s membership to your business?

Very satisfied

Somewhat satisfied

Neither satisfied nor dissatisfied

Somewhat dissatisfied

Very dissatisfied

Much better

Somewhat better

About the same

Somewhat worse

Much worse

Don’t know

Definitely

Probably

Not sure

Probably not

Definitely not

33%

7%

60%

36%

20%17%

27%

More than 90 per cent of the respondents stated that they were satisfied with their Chamber membership experience, while 60 per cent rated it at the very satisfied level. When compared to similar business communities or other chambers of commerce, almost 60 per cent of the respondents rated GTCC as having performed better in terms of the benefits and activities offered. Nearly 90 per cent of the respondents stated that they were willing to recommend GTCC membership to their business partners and friends.

0 20 40 80 10060



4.

4.2. EventsDuring 2014, GTCC successfully organised 87 events and functions that can be summarised as follows: Seven ASEAN-related meetings (see 3.3) Five Working Groups, Cluster Meetings, and steering committees (see 3.4 and 4.2.1); Four Breakfast Talks (see 4.2.2); Six Business Luncheons (see 4.2.2); Four seminars, workshops and conferences (see 4.2.3); Twenty business networking events (see 4.2.4); Four site visits (see 4.2.5); Four sports and leisure events (see 4.2.6); Four annual events (see 4.2.7); Thirteen consultancy conferences, workshops, and business delegations (see 5.1); Three trade fair delegations (see 6.2); Thirteen GTDEE MoU signings, and related activities and events (see 7.1);

4.2.1. Working Groups and Cluster Meetings

In 2014, the Chamber organised two Working Groups and a Cluster Meeting with business experts. The meetings provided a platform for sector-orientated participants to share information about the latest developments in their particular industries, and to discuss ways to address challenges and move the relevant industry forward.

GTCC Working Group Meeting date Objective

German Desk Lawyers 24 March To exchange views and experiences on relevant legal topics Meeting pertaining to members and the co-ordination of co-operation.

To provide an information exchange platform for

CSR Working Group 21 May representatives of member companies to discuss their experiences and thoughts on the basis of mutual co-operation and future activities with GTCC in the area of CSR.

Cluster Meeting: Logistics 9 September To provide an information exchange platform for representatives and Forwarding in Focus of member companies to discuss their experiences in the logistics and forwarding industry in Thailand and the region.



4.



4.

4.2.2. Breakfast Talks and Business Luncheons

Breakfast TalksDuring 2014 GTCC organised and co-hosted breakfast talks with its partners on various topics as listed below.

Date Speakers/panelists Topic

Phongsakdi Chakshuvej Chairman, B. Grimm Trading Corporation Ltd. Maneerat Machula General Manager, Dealership Development, Special Breakfast Talk on 27 May BMW (Thailand). the German-Thai Dual Excellence Reiner Steffan Education Programme (GTDEE). Managing Director, Bosch Packaging. Putthi Tulayathun Vice-President, After-Sales, Mercedes-Benz (Thailand).

Dr. Ramon Bruesseler Breakfast Talk on “the Lao PDR – 8 July Executive Director, European Chamber of what you need to know about the Commerce and Industry in the Lao PDR (ECCIL). economy and how to do business there”.

Dr. Wilfried A. Herrmann Breakfast Talk on land ownership 17 September Executive Director, Human Development

in Thailand

Forum Foundation.

Dr. Christine Falken-Großer Commercial Counsellor, Economic and

7 October Commercial Affairs, German Embassy to Thailand. Breakfast Talk on “The reform of

Pekka Penttila the European Union GSP and Thailand”. Trade Attaché, Trade and Economics Section, European Union Delegation to Thailand.

Business LuncheonsBusiness luncheons serve as an efficient and effective business networking platform for members and counterparts to meet and discuss matters of mutual interest over a business lunch. In 2014, GTCC luncheons featured a number of keynote and guest speakers as listed below.



4.

Date Speakers/panelists Topic

H.E. Rolf Schulze GTCC German Business Community 30 January Ambassador, Embassy of the Federal Republic Information Exchange Session. of Germany to Thailand.

Dr. Yingsak Jonglertjesdawong Managing Director, Thai & International Food Technological College (TIFTEC) 17 March Peter Becker IBA Press Luncheon. President, German Baker's Confederation Michael Wippler Vice-President of the German Baker's Confederation

Frank Krings Chief Country Officer, Thailand, and General Manager of Deutsche Bank. Thomas Chambers Managing Director and Key Account Executive, Continental Automotive (Thailand) Co., Ltd. Dr. Florian Kirschner Country Head and Managing Director, GTCC Joint Chambers Luncheon 3 June Evonik (Thailand) Ltd. on the economic outlook for 2015. Alp Atay Head of Bayer’s Pharmaceutical Business and Board Member of PReMA, General Manager of Bayer Thai Co., Ltd. Steven de Jeu Senior Vice-President and General Manager – Fossil Power generation, Wind Power, Oil and Gas, Energy Service, Siemens Ltd.

Vikrom Kromadit GTCC Joint Chambers Luncheon with

22 August CEO of Amata Corporation PCL and Vikrom Kromadit, CEO of Amata

Chairman of Amata Foundation. Corporation PCL and Chairman of the Amata Foundation.

Chitchai Punsan Tilleke and Gibbins. Doug Mancil 29 October Price Sanond. GTCC-AMCHAM-BCCT Luncheon on Fergus Chance foreign anti-corruption laws. Clifford Chance. Till Morstadt Lorenz and Partners.

Prime Minister’s luncheon address on 3 December Thailand Prime Minister Prayuth Chan-ocha “Supporting a competitive economy in Thailand”.



4.

4.2.3. Seminars, workshops and conferences

During 2014, GTCC collaborated with various partners in hosting and supporting the seminars, workshops and conferences listed below.

Date Event

3 April GTCC-FTCC Thought-changing workshop: Transforming mindsets and behaviour for effective leadership.

25 September Working Together Forum.

2-3 December Bloomberg ASEAN Business Summit.

15-16 December GTCC-GIZ-CSR Asia Training: “How to plan and implement CSR strategies in SMEs”.

4.2.4. Networking platforms

GTCC offers various networking platforms for its members and the German-Thai business community overall. Each platform had its own characteristics, resulting in a variety of experiences for the participants. In 2014, 20 networking events were organised. Ice Breaker

The Ice Breaker features special activities organised in co-operation with partnering chambers of commerce to encourage interaction across nations. Value-added activities are often introduced to give participants a unique networking experience. An Ice Breaker takes place both in Bangkok and up-country. In 2014, GTCC organised two Ice Breakers as listed below.



4.

Date Event Venue

12 February Ice Breaker meets Canada The Oriental Residence

12 June Ice Breaker meets Nordic The Chatrium Riverside

Eastern Seaboard NetworkingThe Eastern Seaboard Networking events held during 2014 are listed on the next page.



4.

Date Event Venue

17 January Eastern Seaboard Networking by BCCT Pattaya Marriott Resort & Spa

28 February Eastern Seaboard Networking by AMCHAM Cape Dara Resort, Pattaya

21 March Eastern Seaboard Sundowner by AustCham Centara Grand Phratamnak Pattaya

25 April Eastern Seaboard Networking by BCCT Royal Varuna Yacht Club

16 May Eastern Seaboard Stammtisch by GTCC Pattaya Marriott Resort and Spa

20 June Eastern Seaboard Sundowner by AustCham Ocean Marina Yacht Club

18 July Eastern Seaboard Networking by BCCT Dusit Thani Pattaya

15 August Eastern Seaboard Stammtisch by GTCC Centara Grand Mirage Beach Resort Pattaya

19 September Eastern Seaboard Networking by AMCHAM Hilton Pattaya

17 October Eastern Seaboard Stammtisch by GTCC Pullman Pattaya Hotel G

21 November Eastern Seaboard Networking by BCCT Cape Dara Resort, Pattaya

11 December

All Chambers Eastern Seaboard Sundowners Amari Orchid Resort and Tower Pattaya by AustCham

Stammtisch Bangkok get-together

The Stammtisch serves as GTCC’s casual get-together platform for German-speaking members and friends. Discussions revolve around economics, politics and social aspects. This event format is organised every other month in Bangkok. During 2014, GTCC organised six Stammtisch Bangkok get-togethers (see list below). The last one of the 2014 series, the Tri-nation Night, also welcomed participants from two other German-speaking nations, Austria and Switzerland.

Date Venue

16 January

20 March

15 May Bei Otto Restaurant Bangkok

17 July

18 September

27 November Deutsches Eck Bangkok (Tri-nation Night)

4.2.5. Site visits

GTCC site visits are organised in co-operation with Chamber members. The visits allow fellow members and friends of the Chamber to experience an informative tour around a company’s premises and to learn about the operational routine. Site visits are generally free-of-charge for members. The Chamber organised four site visits in 2014, as listed below.



4.

4.2.6. Sports and leisure events

Apart from the usual networking platforms, GTCC also organised sports and leisure activities during 2014 where members, families, and friends of GTCC were able to socialise at a relaxed pace.

Date Company

29 April Stiebel Eltron Asia Ltd.

16 May M+W Group Construction Project

6 June LSG Sky Chefs (Thailand) Ltd.

15 August B. Grimm Power

4.2.7. Annual events

Ordinary General MeetingThe GTCC held its Ordinary General Meeting 2014 on 13 March at the Hilton Sukhumvit Bangkok Hotel, and had the pleasure of welcoming Phongsakdi Chakshuvej, Executive Vice-President of B. Grimm and Co., Ltd., as the new GTCC President, and Dr. Florian Kirschner, Country Head and Managing Director of Evonik (Thailand) Ltd., as the new GTCC Vice-President.

During the meeting, GTCC also bid farewell to three outgoing directors: Celina Chew, Bayer Thai Co., Ltd.; Andreas Richter, Blumenthal Richter and Sumet; and Thomas Chambers, Continental Automotive (Thailand) Co., Ltd.



4.

Date Event Venue

22 May GTCC-FTCC-TICC Bowling Tournament 2014 Blu-O Rhythm and Bowl, Esplanade Ratchada

26 June

GTCC Live Broadcast of 2014 FIFA World Cup Brasil: Bangkok Marriott Hotel Sukhumvit Germany vs. United States of America

14 July GTCC Live Broadcast: 2014 FIFA World Cup Final St. Regis Bangkok

30 November Deutscher Fußball Pokal Thailand

RIS Swiss Section, Deutschsprachige Schule Bangkok

GTCC Annual Gala Night – The Magical GermanyPostponed from the traditional schedule in May, GTCC hosted its Gala Night on 5 September on the theme “The Magical Germany” at the Shangri-La Hotel, Bangkok, during which more than 400 distinguished guests were welcomed from the German-Thai business community.

This splendid night provided a unique opportunity for corporate executives to meet and socialise with business counterparts in a relaxed and convivial atmosphere. During the evening, GTCC also made special acknowledgement of companies that had reached their twenty-fifth anniversary of GTCC membership, including: GEA Westfalia Separator (Thailand) Ltd.; Kata Group Co., Ltd. (Resort Hotels); Logwin Air + Ocean (Thailand) Ltd.; Rohde and Schwarz International Operations GmbH; and Union Victors Co., Ltd.



4.

GTCC Oktoberfest NightGTCC Oktoberfest Night remains the biggest social event to be hosted by GTCC. During the 2014 event on 31 October, the Chamber welcomed more than 700 guests from the German-Thai business community at the Grand Ballroom of the Millennium Hilton Bangkok. The event was also the biggest Oktoberfest celebration to be held anywhere in Thai land in 2014.

GTCC Annual Christmas PartyFollowing the Chamber’s long-standing tradition, the GTCC Christmas Party 2014 was organised on 16 December at the Garden Villa of the Sukhothai Bangkok Hotel, during which more than 400 guests were welcomed. This event serves as a venue for GTCC to express its appreciation for the support of its members throughout the year. Guests included members, their families and friends of the German-Thai business community.



4.

4.3. Communications and publications4.3.1. Update magazine

All GTCC members are entitled to receive a copy of Update on a complimentary basis. Each issue of Update, which is published every three months, contains several main sections: a special focus; Chamber activities; GTDEE Insight; Business Briefs; Members’ Corner; and Trade Fairs. The focus of the magazine during 2014 included medical technology and health care, the chemical industry, logistics and transport, and research and development.

In addition to the members’ network, Update is distributed to embassies, consulates and foreign chambers of commerce in Thailand, German Chambers of Commerce and Industry in Germany, Industry Clubs under the Federation of Thai Industries, selected universities in Thailand as well as at all GTCC events.

With a circulation of 2,000 copies per issue among all GTCC contacts in Thailand and overseas, the magazine provides a valuable opportunity for interested companies to reach out to potential clients via available advertising options.

4.3.2. Handbook and Directory, 2014

The GTCC Handbook and Directory is published once a year and distributed to all members on a complimentary basis. It provides information on the structure, responsibility and services of the Chamber. In addition, essential information regarding doing business in Thailand is included. Most importantly, the publication offers members’ profiles and contact details in order to facilitate business interaction among the members of the German and Thai business communities.

Chamber members also have an opportunity to advertise their products and services next to their company profile or elsewhere in the publication in order to enhance corporate brand and visibility.

4.3.3. German List

German List provides a compilation of German companies established in Thailand, including contact details and types of products or services. German List is available for purchase from GTCC. Orders can also be placed for shipment.

4.3.4. GTCC Info. and GTCC Event

GTCC Info. and GTCC Event, the electronic newsletters issued by the Chamber, are regularly sent to members and friends of the Chamber. GTCC Info. provides information on current news relevant to the German and Thai business communities as well as the development of business and investment in ASEAN. GTCC Event, on the other hand, informs readers of upcoming events that the Chamber is organising or in which it is involved.

4.3.5. ‘Wirtschaft in Thailand’ business newsletterIn collaboration with the German Embassy to Thailand, Germany Trade and Invest (GTAI) and GIZ, GTCC collected and prepared regular issues of a newsletter to inform German-speaking members and counterparts about current trade and economic developments in Thailand.

4.3.6. Newsflash

In collaboration with Germany Trade and Invest (GTAI), GTCC circulated a regular e-Newsflash to its German-speaking members. Newsflash provides news about various industries as well as highlights of the Thai economy and the Greater Mekong Subregion.

4.3.7. Social Media

Apart from the GTCC website, members and friends of the German-Thai business community are able to stay connected and receive daily updates on GTCC services and events through Facebook, LinkedIn and Twitter. Join today on German-Thai Chamber of Commerce.



4.

4.3.8. GTCC advertising service

The Chamber offers valuable advertising alternatives in its digital and printed materials. Digital advertisements allow companies the flexibility and benefit of reaching out to specific target groups while the printed option efficiently presents an advertiser’s products and services to the German and Thai businesses listed in the GTCC contact database. GTCC advertisement channels include: Printed sources: • Update magazine; • GTCC Handbook and Directory; • German List; • Display of marketing materials at GTCC events.

Digital channel: • GTCC website (flash banner); • GTCC newsletter (E-blast); • Social media (Facebook, LinkedIn, and Twitter).

4.4. InterviewsDuring 2014, the GTCC President and executives participated in media interviews on a number of occasions. Some of the key interviews are summarised below. Apart from the key interviews, GTCC appeared in more than 200 news clippings in 2014.

Date Representative Media source Scope of interview

26 March Phongsakdi Chakshuvej Thansettakij GTCC activities and German

investment trends.

4 April Phongsakdi Chakshuvej Wall Street Journal German investment trends concerning

infrastructure and politics.

8 April Phongsakdi Chakshuvej Bangkok Post

German investors views on political and economic situations.

26 May Phongsakdi Chakshuvej Sasin Panel Discussion

Emerging Market Opportunities – Insights from European Chambers of Commerce.

30 May Jörg Buck CNBC

German investment during current political situation.

23 July Phongsakdi Chakshuvej The Straight Times, Singapore Current political situation.

6 August Phongsakdi Chakshuvej Thansettakij German perspective of Thailand in ASEAN.

14 October Jörg Buck Der Farang Teflon-Effekt der Thailandischen Wirtschaft.

17 October Jörg Buck Wall Street Journal

Background, objective and goal of the GTDEE programme.

24 October Phongsakdi Chakshuvej Wall Street Journal Why B.Grimm joined GTDEE.

11 December Phongsakdi Chakshuvej Thailandhorizon GTCC activities and how they help

German and Thai companies.

CONSULTANCY SERVICES


5.

Date Project/activities Focus

Expert workshop on “Business Part of the Project Development Programme

4 March 2014 opportunities for grid-connected (PDP)in close co-operation with GIZ within the

photovoltaic in Thailand and framework of the “renewables – Made in Indonesia” (Berlin). Germany” export initiative supported by BMWi.

Combined business and study trip of Part of the Project Development Programme Thai delegation to Germany on “Smart (PDP) in close co-operation with GIZ within the

6-12 April 2014 Products and Services for a Sustainable framework of the “Energy Efficiency – Made in

and Efficient Energy Supply” (Frankfurt, Germany” export initiative supported by BMWi. Mannheim, Hannover Messe, Berlin, Germany).

Baden-Württemberg business delegation and Baden-Württemberg The German-Thai Chamber of Commerce

27-29 April 2014 Forum on “Customised Automotive (GTCC) supported Baden-Württemberg

and Production Engineering Solutions International (bw-i) in organising the from Baden-Württemberg for Thailand” business delegation. (Bangkok).

Market study on “Green Technology Prepared for the European Association for May 2014 and Renewable Energy” (Bangkok). Business and Commerce (EABC), a project supported by the European Union.

“German companies’ presentation day” 4-7 June 2014 at Renewable Energy Asia 2014 Part of Renewable Energy Asia 2014 at BITEC. (Bangkok).

Part of the Project Development Programme

9-11 June 2014 “First German Biogas Training Days” (PDP) in close co-operation with GIZ. The

(Bangkok). training forms part of the “renewables – Made in Germany” export initiative supported by BMWi.

Technical workshop on “Plastics/ GTCC supported GTCC member company in 9 September 2014 Automotive” and “Packaging/ organising a one-day technical workshop on Robotic” (Bangkok). Material in Motion; Pick and Grip, Pick and Place.

Business delegation and technology Part of “Energy Efficiency – Made in Germany” 22-26 September 2014 conference on “Smart Grid Solutions export initiative supported by BMWi. Thailand” (Bangkok).

5.1. ProjectsIn 2014, the Consultancy Services Department organised various projects, delegations, events and workshops that were aimed at promoting bilateral trade relations between Thailand and Germany as well as trade with the entire ASEAN region. The success of this approach was further emphasised by its contribution to activities of the German-ASEAN Chamber Network, which recorded a reasonable increase in demand during of 2014.

The portfolio included (but was not limited to) projects in co-operation with the German Federal Ministry for Economic Affairs and Energy (BMWi), business and government/federal state agencies, associations and authorities in both Germany and Thailand, and events in Thailand (see list below).

Selected highlights, 2014

5.2. Consultancy servicesA selection of the GTCC consultancy services is detailed below.

5.2.1. Address research and market information

Throughout 2014, the Consultancy Services Department supported both Thai and German companies in establishing business contacts by offering and delivering its popular address research service. Within the scope of this service, the department selected potential business partners in line with clients’ requirements and delivered verified, accountable and up-to-date contact details.

5.2.2. Business matching

For greater in-depth and value-added partner search services, the Consultancy Services Department offers German and Thai clients its widely sought-after business matching service. The service includes organising target group specific meetings with potential business partners, government officials and associations that are selected in accordance with clients’ requirements. If initial interest is shown in co-operation with the client company, the contact will be established and follow-up activities are planned.

5.2.3. Technical workshops

The Consultancy Services Department organises technical workshops for potential business customers in order to support the positioning of the client company in the target market, invites target group specific participants and organises the relevant venue of the workshop as well as technical equipment. This service acts as an ideal platform for companies looking to expand their current customer base and foster long-term relationships with existing clients.



5.


Business delegation and technology Part of the Project Development Programme

1-3 October 2014 conference on “Energy efficient (PDP) in close co-operation with GIZ within the

solutions for the iron and steel framework of the “Energy Efficiency – Made in sector in Thailand” (Bangkok). Germany” export initiative supported by BMWi.


8-10 October 2014 Thai-German Solar Training Week (PDP) in close co-operation with GIZ. The

(TGSTW) (Bangkok). training forms part of the “renewables – Made in Germany” export initiative supported by BMWi.

Business delegation and technology


13-17 October 2014

conference on “Grid-connected (PDP) in close co-operation with GIZ. The business

Photovoltaic in Thailand” (Bangkok).

delegation was part of the “renewables – Made in Germany” export initiative supported by BMWi.

VDW business delegation and technology symposium on

Co-operation between the German Machine 11-13 November 2014 "Innovations in Production Tool Builders’ Association (VDW) and GTCC. Technology – Machine Tools from

Germany" (Bangkok).

Co-operation between the German AsiaPacific

Expert event on “Thailand automotive Business Association, GTCC and VDA under

3 December 2014 industry” (Stuttgart, Germany).

the “BMWi-Markterschließungsprogramm für KMU”/“German Mittelstand” programme for German SMEs supported by BMWi.



5.

5.2.4. Translation, interpretation and certification services

During 2014, GTCC again received a very large number of translation orders. In total, 78 translation orders for power tool instruction manuals were translated. In addition, translations of 36 documents were prepared for 27 clients. Interpretation services were provided to two companies.

Certification of BIO certificates, BRC food certificates as well as certificates for hygiene standards, international food standards (IFS), registration, subsidiaries, global standards for food safety and quality management system (ISO) were prepared for 59 companies. In total, 133 certifications were provided.

5.3. Other activitiesStaff of the Consultancy Services Department actively supported and undertook the following activities: Meetings with numerous company representatives from various industry sectors for business advisory and consulting purposes regarding Thailand and Germany as business locations and hubs; Supporting activities of the German-ASEAN Chamber Network (GACN); Fostering the relationship with partners in Cambodia and the Lao People’s Democratic Republic; Organising events hosted by the GTCC; Organising workshops, seminars and trade fairs.

5.4. Testimonials

“As the global leader in vinegar production technology, CETOTEC GmbH is continuously searching for new market oppor tunities to expand its business. For our market entry in Thailand, the services of the AHK Thailand have proven to be successful. With the support of their services and network, we were able to start new business co-operation not only in Thailand but also in other South-East Asian markets.”

Ms Liesa Wilsberg, Chief Engineer, CETOTEC GmbH.

“On behalf of the entire team at FIPA we would like to take the opportunity to thank you very much for your excellent support since we have opened our subsidiary in Bangkok. Your knowledge helped us to access various industries within the Thai market. We were able to present ourselves to a broad range of potential customers that we started to make business with. We are looking forward to fur ther expand our collaboration in the next year. Thank you very much!”

Ms. Jennifer Gerdhenrichs, Project Manager Marketing, FIPA GmbH.

Sponsor a GTCC Event and Get Optimum Exposure for Your Company!Throughout the year, German-Thai Chamber of Commerce hosts a number of great events both single-handedly and in collaboration with our member companies. GTCC events, offered in a variety of formats, are member-orientated and reflect current business and investment trends to ensure that GTCC members enjoy beneficial information that contributes to business success.

Our experienced and resourceful Event team is ready to work closely together with you to design relevant event and tailor a sponsorship package that not only meets your needs, but also generates optimum exposure for your company within our extensive business network.

GTCC Events Breakfast talk Business luncheon Seminar, workshop and conference Business networking events Site visit

Contact us today and let’s tailor an event together!Tel: +66 (0) 2 670 0600 ext. 2003 or 2004Email: [email protected] Website: http://thailand.ahk.de GermanThaiChamberOfCommerce

6.1. Trade fair representation GTCC is the official representative of five leading trade fair organisers, i.e., Deutsche Messe AG, Messe Berlin GmbH, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. During 2014, GTCC actively assisted Thai exhibitors and visitors in par ticipating in relevant trade fairs with comprehensive services that included travel and accommodation package offers at competitive rates. Representation at trade fairs in 2014 is listed below.

Date Trade Fair Organiser

11-14 January DOMOTEX Deutsche Messe

17-26 January International Green Week Berlin Messe Berlin GmbH

19–25 January BAU Messe München GmbH

5–8 February ispo Messe München GmbH

20–23 February Inhorgenta Messe München GmbH

5-9 March ITB Berlin Messe Berlin GmbH

10-14 March CeBIT Deutsche Messe

7-11 April Hannover Messe Deutsche Messe

8-12 April Metropolitan Solutions Deutsche Messe

5-08 May Air Cargo Europe Messe München GmbH

19-23 May CeMAT Deutsche Messe

20-25 May ILA Berlin Air Show Messe Berlin GmbH

22-25 June LASER world of photonica Messe München GmbH

5-10 September IFA Messe Berlin GmbH

10-13 September Productronica Messe München GmbH

12-17 September iba Messe München GmbH

15–17 September Oil + fats Messe München GmbH

23-26 September InnoTrans Messe Berlin GmbH

5 September-2 October IAA Deutsche Messe

21-25 October EuroBLECH Deutsche Messe

12-16 November BAZAAR BERLIN Messe Berlin GmbH

6.2. Business delegations Bauma China 2014The Chamber, in co-operation with World Exhibition Co., Ltd., led a 10-member delegation from eight major companies to bauma China 2014, which was held from 24 to 27 November 2014 in Shanghai, China.

TRADE FAIRS


6.

1Only with regard to fairs that GTCC represents in Thailand.

CeBIT 2014The Chamber, in co-operation with World Exhibition Co., Ltd., conducted a “CeBIT 2014 Business Delegation Trip” during which it led nine delegates from five ICT companies to CeBIT 2014 from 10 to 14 March 2014 in Hannover, Germany.

Hannover Messe 2014GTCC and GiZ organised a combined business and study trip to Germany for 13 experts from the energy sector in Thailand and the Philippines to Hannover Messe and Metropolitan Solution from 8 to 10 April 2014. The trip was part of the “Energy efficiency – Made in Germany" initiative of the German Federal Ministry of Economic Affairs and Energy (BMWi), which is being implemented by the German-Thai Chamber of Commerce in co-operation with GIZ under the Project Development Programme (PDP), South-East Asia.

6.3. Participation by Thai companies in fairs in Germany and other countries1

In 2014, 257 Thai exhibitors participated in 10 trade fairs in Germany, compared with 241 exhibitors at 12 trade fairs in 2013, as listed in the following table.

Thai exhibitors at fairs in Germany

Source: GTCC and Fair organisers.

Location Year 2012 Year 2013 Year 2014

Exhibitors fairs Exhibitors fairs Exhibitors fairs

Berlin 233 3 191 3 231 3

Hannover 13 3 13 3 11 2

Munich 6 5 4 4 3 3

Nürnberg 32 3 33 2 66 3

Total 284 14 241 12 311 11

TRADE FAIRS


6.

Thai visitors to fairs in Germany in 2014 totalled 1,520 at 22 fairs, compared with 2,288 visitors at 22 fairs in 2013, as listed in the following table.

Thai visitors to fairs in Germany

Thai exhibitors at fairs outside Germany

Thai visitors to fairs outside Germany




Total exhibition space sold by GTCC during 2012–2014, categorised by city, is listed in the following table.Total exhibition space sold (m2)


Space ( m2) 2012 2013 2014

Berlin 2,545 2,207 2554

Hannover 132 175 180

Munich 52 76 48

Nürnberg 245 902 220

Total 2,974 3,360 3002


Visitors fairs Visitors fairs Visitors fairs

Berlin 41 1 40 1 38 1

Hannover 9 1 N/A N/A N/A N/A

Munich 1,076 3 25 3 1403 2

Total 1,126 5 65 4 1441 3


Exhibitors fairs Exhibitors fairs Exhibitors fairs

Berlin 134 1 105 1 91 1

Munich 2 2 2 2 2 2

Nürnberg 4 3 2 2 2 2

Total 140 6 109 5 95 5


Visitors fairs Visitors fairs Visitors fairs

Berlin 602 3 434 2 691 3

Hannover 152 4 330 4 273 5

Munich 933 10 1,421 12 436 8

Nürnberg 332 6 103 4 174 7

Total 2,019 23 2,288 22 1574 23

TRADE FAIRS


6.


GTCC MoU Signing Ceremony with

Collaboration between GTCC and the 24 February

Mercedes Benz Thailand. Mercedes Benz Thailand Students

Apprentices Programme. GTCC MoU Signing Ceremony with GTDEE partner College, which focuses 22 April Map Taphut Technical College and on 100 per cent Dual Vocational Bankhai Technical College. Education Programme.

GTCC MoU Signing Ceremony with GTDEE partner College, which supports the

22 May Samut Prakarn Technical College.

Apprentices Programme with Mercedes Benz (Thailand). 3-5 June GTDEE joined Thailand education fair, Bangkok. Eduzone Fair.

MoU Signing Ceremony with Chuenchom GTDEE Partner College in Saraburi Province

4 June Thai German Technological College Saraburi.

which will be the base of North-Eastern Provinces Industry. MoU Signing Ceremony with Eastern GTDEE Partner Colleges, which support 13 June Technological College (E-Tech) and the Apprentices Programme at B.Grimm. Chonburi Technical College.

29 July MoU signing Ceremony with Kanchanapisek GTDEE Partner Colleges, which support

Technical College Mahanakorn. the Apprentices Programme at BMW (Thailand). 25 July BMW orientation.

GTDEE joined BMW Orientation in 2014 in organising new apprentices orientation. GTDEE joined Mercedes Benz (Thailand) 1 August Mercedes Benz orientation. Orientation in 2014 new apprentices’ orientation.

18 September MoU Signing Ceremony between GTCC GTDEE partner company joins student

and Grohe Siam. apprentices programme. GTDEE support for Ministry of Education

21–27 September Delegation Trip: in visiting Baden Wuerttemberg Ministry

GTDEE and Thai Ministry of Education. of Education, Stuttgart, Germany, in learning about “Dual Vocational Education and Training”.

MoU Signing Ceremony: GTCC, Thai GTDEE launches a new profession of

17 November Chamber of Commerce and Mitrphol Group.

“Agricultural Mechanic” with Mitrphol Group in the Student Apprentices Programme. MoU Signing Ceremony: GTCC; the GTDEE collaboration on the development of: Federation of Thai Industries; Department of 1. Students Apprentices Programme; 27 November Skills Development, Ministry of Labour; 2. Train the teachers programme; and Office of Vocational Education 3. Train the trainers programme. Commission, Ministry of Education.

24–28 November GTDEE joined the GIZ Workshop in Germany GTDEE participation in “ASEAN In-Company

for the Train the Trainers Programme. Training of Trainers” in Munich, Germany. 8 December

MoU Signing Ceremony: GTCC GTDEE and Boonrawd Brewery and Boonrawd Brewery. Students Apprenticeship Programme.

7.1. GTDEE activities and eventsIn 2014, the German-Thai Dual Excellence Education (GTDEE) Project organised various events and visits with all partner organisations. The activities throughout the year were aimed at establishing the German Dual Vocational Education Standard both in companies and in colleges. In addition, public relations activities were organised to highlight the project to the public, such as media events.

GERMAN-THAI DUAL EXCELLENCE EDUCATION


7.

The GTDEE Project is operated under the German Chambers Worldwide Network (AHK) for co-operative, work- based vocational education and training, which covers 11 countries.

7.2. GTDEE service portfolioThroughout 2014, the GTDEE project supported collaboration on the quality assurance of the vocational education and training, both in partner companies and colleges.

The project also suppor ted student recruitment and enrollment for the five professions that the companies require, i.e., mechatronics, mechanics, electrical power, automotive mechatronics and electronics.

The goal of the project in 2014 was to provide “Examination and Certification” to the apprentices who enrolled in 2013. The process has been well-supported by partner companies Bosch Packaging, BMW (Thailand) and B.Grimm in testing and piloting the exam in Thailand

GTDEE is also working directly with the Ministry of Education in helping to promote the good image of vocational education by establishing a public relations and marketing campaign.



7.

Brazil

Latvia

SlovakiaItaly

Spain

PortugalGreece

Russia

China

Thailand

India

Examination &Certification

StudentRecruitment &

EnrollmentPublic

Relations &Marketing

QualityManagement

Workshop forApprenticeship

Mentors (Trainers &Teachers)

On theJob-TrainingsE-Services

CurriculaDevelopment

Skill &CompetenceCompetitions GTDEE

SERVICES



7.

7.3. Testimonials from GTDEE partners

“More than 26 years ago, Mercedes-Benz started its dual education programme at the Thonburi Automobile Assembly Plant with support from GTZ and the Ministry of Education. In 1999, Mercedes-Benz (Thailand) continued the programme with the Ministry of Education and with support from our head office in Germany.

“In 2014, we signed an MoU with GTCC for a Joint Vocation Programme in Automotive Mechatronic Training. More than 600 qualified technicians have been trained to support our after-sales service network and we expect to produce about 50-70 qualified technicians per year from 2015 onwards. It is vital that we continue to invest in the future of our products and brand by ensuring that we have the right calibre of service technicians on board – in all areas of our business – to meet and, indeed, exceed the expectations of our customers.

This programme is a guarantee for students as they will earn a high vocational certificate and our excellence certificate at the completion of the programme.”

Mr. Michael Grewe, President and CEO, Mercedes Benz (Thailand) Ltd.

“Working together for a brighter future, GTDEE is a sustainable educational platform for practical and theoretical training. Our objective is not only to strengthen Thailand’s future workforce, but also to develop a benchmark in the dual vocational training programme together with our founding partners.”

Mr. Matthias Pfalz, President, BMW (Thailand).

“Launched in June 2013, the Bosch Mechatronics Apprenticeship Programme has reached the midway point of its inaugural two-year apprenticeship programme. Moving into their second year, the apprentices will expand their skill sets and deepen their organisational knowledge through job rotation opportunities across various functions.

“All around the world, the Bosch apprenticeship programme has been a proven success for more than a century to groom talent. We are confident that our programme in Thailand will raise the bar for industry standards, and the skills of our local talent.”

Joseph Hong, Managing Director, Robert Bosch Ltd.

“GTDEE vocational education provides companies with a recruitment and retention tool that delivers the skilled employees needed in their businesses, which, in turn, makes for successful employees and companies in Thailand.”

Mr. Bill McClean, Director, Grohe Siam (Thailand).

ORGANISATION OF THE GTCC


8.

8.1 Management and staff

Aomphan RatanasittiskulPersonal Assistant to Executive Director / Secretary

Executive DirectorJörg Buck

Tanaphan Saiduang

Jaruwan JarasvisesoponFinance Manager

Sunee Wassananukul Head of Department

Nutcha OngwongsakulAdministration Manager -

Head of Section

Chonlagorn Loypetch

Arak InphonDriver

Jinnapat JantapholService

Somkiert KaewchindaMessenger

Ratanaporn BistuerHead of Department

Sorapol LiengboonlertchaiGraphic Designer

Somnuk YodnilEvent Manager

Pimtip FaktorngpanEvent & Key Account Manager

Uma SengsomwangMembership & CRM Manager

MembershipManagement & CRM

CorporateCommunicationsAdministrationFinance

Patcharaporn KorbuakesornHead of Department

Suthiline SrikasetsarakulMembership Marketing Officer

N/APR & Communications Manager

ORGANISATION OF THE GTCC


8.

Supinda PraymeePersonal Assistant to Deputy Executive Director

DeputyExecutive Director

Jan Immel

Srisuda YuangbhandithProject Manager &Translation Services

Philipp DreherProject Director

Tidarat SingsuphanProject Manager

Salisa BavornvipatProject Manager

Pornpannee SrisutamProject Manager

Chaweewan Tuttaworn Manager

Suvichanee PanpengProject Manager - Messe München

GmbH/Spielwarenmesse eG

Patamaporn WasuwatProject Manager -

Messe Berlin GmbH

Tidarat SingsuphanProject Manager –

NürnbergMesse GmbH

Kamolchanok NantaburomProject Manager -

Deutsche Messe AG

Trade FairsConsultancy ServicesGTDEE

Weerapon SripongchaiSenior Consultant

Pimwipa VatanutanonSenior Consultant

Kamonsak SuradomSenior Project Manager

Eve NagelProject Manager

Apinya AmpornProject Assistant

Eve NagelProject Manager

Marius MehnerHead of Department


8.2 Office LocationGerman-Thai Chamber of CommerceEmpire Tower 3, 25th floor1 South Sathorn Road, Yannawa, Sathorn,Bangkok 10120, Thailand

8.3 Staff contact details

Office hours: Mon–Fri, 08:30–17:30 hrs.

Tel: +66 (0)2-670-0600 Fax: +66 (0)2-670-0601Email: [email protected] Website: thailand.ahk.de

GTCC Staff Telephone, E-mail

Jörg Buck +66 (0)2-670-0600, ext. 1001Executive Director [email protected]

Aomphan Ratanasittiskul +66 (0)2-670-0600, ext. 1004Personal Assistant to Executive Director [email protected]

Jan Immel +66 (0)2-670-0600, ext. 1002 Deputy Executive Director [email protected]

Supinda Praymee +66 (0)2-670-0600, ext. 1003Personal Assistant to Deputy Executive Director [email protected]

Sunee Wassananukul +66 (0)2-670-0600, ext. 5101Head of Finance [email protected]

Nutcha Ongwongsakul +66 (0)2-670-0600, ext. 5201Administration Manager - Head of Section [email protected]

Patcharaporn Korbuakesorn +66 (0)2-670-0600, ext. 2009Head of Membership Management & CRM [email protected]

Ratanaporn Bistuer +66 (0)2-670-0600, ext. 2001Head of Corporate Communications [email protected]

Somnuk Yodnil +66 (0)2-670-0600, ext. 2004Event Manager [email protected]

Pimtip Faktorngpan +66 (0)2-670-0600, ext. 2003 Event & Key Account Manager [email protected]

Marius Mehner +66 (0)2-670-0600, ext. 3004Head of Consultancy Services [email protected]

Chaweewan Tuttaworn +66 (0)2-670-0600, ext. 3001Manager - Consultancy Services [email protected]

Pornpannee Srisutam +66 (0)2-670-0600, ext. 3002Project Manager - Consultancy Services [email protected]

Salisa Bavornvipat +66 (0)2-670-0600, ext. 3005Project Manager - Consultancy Services [email protected]

Srisuda Yuangbandith +66 (0)2-670-0600, ext. 3006Project Manager & Translation Services [email protected]

Kamolchanok Nantaburom +66 (0)2-670-0600, ext. 4004Project Manager - Deutsche Messe AG [email protected]

Tidarat Singsuphan +66 (0)2-670-0600, ext. 3003Project Manager - NürnbergMesse GmbH [email protected]

Suvichanee Panpeng +66 (0)2-670-0600, ext. 4006Project Manager - Messe München GmbH/Spielwarenmesse eG [email protected]

Patamaporn Wasuwat +66 (0)2-670-0600, ext. 4010Project Manager - Messe Berlin GmbH [email protected]

Pimwipa Vatanutanon +66 (0)2-670-0600, ext. 8001Senior Consultant - German-Thai Dual Excellence Education [email protected]

ORGANISATION OF THE GTCC8.

Publisher/Editor-in-Chief: Jörg Buck

Editor & Communications Director: Ratanaporn Bistuer

Sub-Editor: Tony Oliver

Design & Layout: Sorapol Liengboonlertchai

Published by

Supported by

GermanStandard

Be Competent. Be Distinctive. Be GTDEE

www.gtdee.com

Benefit

Skilled worker

CompanyDemand

InfluenceEducation

Higheremployee

satisfaction

Lower Costs

BetterQuality andProductivity

Benefits of the GTDEE Programme

YOUR PARTNER FOR SUCCESSFUL BUSINESS

German-Thai Chamber of Commerce25th Floor, Empire Tower 3,1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, ThailandTel: +66(0) 2670 0600 Fax: +66(0) 2670 0601Email : [email protected] Website: http://thailand.ahk.de GermanThaiChamberOfCommerce

Annual Report 2014

Documents

Transcript of Annual Report 2014