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A Path to Performance

ANNUALREPORT20201111

www.mci-group.com

he meetings and events industry has undergone

a phenomenal transformation in the last 25 years.

My father Roger Tondeur's dream began when he

founded MCI in 1987.

Our main task when MCI started was to provide

logistical support for clients, helping them to

produce their events on time, on budget and on

brand. Whilst this continues to be fundamental,

the industry offering has become much more

sophisticated and global. Our complete range of

services, including creative, technology and

content solutions, continues to develop to meet

the evolving needs of our clients. With our fully

integrated offi ces in 23 countries and growing,

MCI is today considered a key global player in

relations and connections management.

What we do now is based on the principle of

building community ; that is helping our clients

create and nurture links and connections

amongst their stakeholders. Face-to-face

interaction is the ingredient that encourages

cohesion amongst people, fosters strong teams

and helps build brands and organizations that

reach higher and perform better. With the client’s

long term strategy placed fi rmly at the heart of

our approach, we strive to gain a meaningful

insight into their industry – whether it’s

healthcare, energy, technology, fi nancial or

automotive. Working together with clients to help

them defi ne, achieve and build on their

organizational objectives, wherever they are in

the world, we create solutions that bring

measurable results. Our clients can focus on their

core business, knowing that they have a partner

on their path to performance. MCI has been

instrumental in helping forward-looking

organizations fulfi ll their dreams of growing

globally and reaching out to new markets.

We know that our client’s performance is supported

by our quest to offer solutions and technologies that

are cutting-edge and ahead of the latest trends. Our

business model is founded upon innovation and

sustainability.

By being part of key industry associations and

sharing knowledge, we stay ahead of the trends.

Creating opportunities for the learning and

development of our own talent through our MCI

Institute, we keep our offer relevant and skill set fresh

for our clients. We convert these ideas into working

processes and systems that we share throughout

our global teams.

Personally, I am passionate about how we help

our clients maximize the value of their content,

extending its lifecycle, creating new revenue

streams and reaching out to new audiences. We

enhance clients' face-to-face interactions with the

latest meeting design techniques, digital content

activation and audio-visual technologies. I am also

proud to support our commitment to Corporate

Social Responsibility (CSR). We were the fi rst

events agency to sign the UN Global Compact

and we produce an annual Global Reporting

Initiative (GRI) compliant CSR report.

What we do would not be possible without our

MCI talent. The diversity of our teams gives us our

unique approach to solving client challenges. By

being a team and having fun together, we fi nd

original and creative solutions for our clients and

strengthen our own community. We support our

talent’s personal and professional dreams and

have created an annual “Dream Day” when we

encourage our people to be inspired and to aspire.

It’s amazing to see how MCI has evolved and

continues to innovate and develop to take our

customers into the future. I am excited to be part

of this journey.

Note to readers : Get to know MCI even better by downloading a QR (Quick Response) Code Reader for your smartphone and visiting us online and across social media networks.

Editorial

Sébastien TondeurChief Executive Offi cer

32

T

QR Code link on the cover : www.mci-group.com QR Code link on the cover : www.mci-group.com

03 Editorial

04 A Collaborative Approach

14 Building Community

24 Dreaming the Future

32 Highlights and Perspectives

38 Meet MCI

Content

A Collaborative Approach

4www.mci-group.com/casestudies www.mci-group.com/casestudies

6A Collaborative Approach

7

Improving internal communication effectiveness, enhancing

productivity and encouraging employee motivation helps

energize performance within teams. For a corporate client

in the ICT industry, MCI created a unique moment in time

that brought together the company’s international sales

representatives, promoted cohesion among its people

and inspired them to grow and strive for success together.

Working with the company’s leadership team to understand

its long term business objectives of building closer working

relations between its international teams to achieve

stronger results, MCI helped make a real difference to the

organization's fi nancial performance.

Face-to-face moments are a powerful means to engage

with an audience’s hearts and minds to infl uence behaviour,

communicate effectively and leverage human connections.

In 2011, MCI worked with a high profi le non-profi t

environmental organization to create a defi ning moment

and facilitate content delivery, culminating in a high level

sustainable summit of world-class standard. Delivering

the client’s message in a relevant and appropriate way

helped them engage with their audience and achieve their

objective of promoting sustainable dialogue among key

business leaders in Asia.

Harnessing expert tactical knowledge, regional resources

and local infrastructures can help organizations grow

and build markets across the world. Relying on proven,

on-the-ground experience in its target growth regions

of China and the Middle East, a global professional

fi nancial association chose MCI to help communicate

its educational offering and membership benefi ts

effectively across cultures and expand in new markets,

in a sustainable way. MCI’s international expertise and

capacity to operate effectively across language and

cultural barriers helped the client raise brand awareness

in these regions, reach out to new audiences and

ultimately, increase membership numbers.

People around the world are more connected than ever

before thanks to innovations like social media, creating an

unprecedented culture of collaboration and a new balance

of power. Knowledge and ideas can be shared universally

within moments and everyone has a voice.

A co-operative attitude is essential within brands,

companies and institutions. Working in lockstep with our

clients allows us to bring real results and true value to their

organization.

Whether a client’s strategic objective is to energize performance, share a

defi ning moment, grow globally or deliver an event of world-class operational

excellence, a collaborative approach that combines our expertise with an

understanding of the client's industry helps achieve greater success.

Harnessing our deep local knowledge and comprehensive working

experience, we co-create effi cient processes, build meaningful links and

more cohesive communities that attain stronger results.

A Collaborative Approach

Customer as a focus

Business with integrity

Quality as a quest

Commitment to the common goal

Power of trust

Spirit of winning

Be a team and have fun

Idoia Rodés TorrónteguiChief Operating Offi cer (Europe)


9

Understanding what our clients need and delivering strategic solutions

to their challenges is what MCI does. However, the real value that we bring

comes through listening to our clients and building strong relationships

founded on trust. Working together with our client’s vision and strategy

at heart we can create lasting connections that reap long-term results.

Achieving Results Together

International Maritime Pilots’ Association

Growing Industry Networks and Engaging International Audiences

The International Maritime Pilots’ Association

(IMPA) designed a proactive strategy to

gain sponsorship and industry support to

build its international network and make a

profi t for its members. MCI worked closely

with its Local Organizing Committee to

develop and carry out a sponsorship

strategy including various communications

and a new prospectus that would engage

support from the industry’s leading maritime

organizations. MCI confi rmed 26 sponsors

and 15 exhibitors for their congress –

resulting in a major return on investment for

the association.

Institute of Management Accountants

Tapping into New Markets and Growing Globally

The Institute of Management Accountants (IMA) sought to develop

a fl exible resource model to manage its expansion in China and

the Middle East in a sustainable manner, in accordance with its

international strategy for growth. IMA’s goals included continuing an

acquisition strategy, improving retention rates and offering localized

services through an enhanced regional offi ce presence. MCI

combined its on-the-ground experience in the target growth regions

with the ability to communicate effectively across languages to

develop an energized marketing approach. Membership campaigns

attracted 7,000 new members in both regions in a year and retention

rates improved by 65%.

Energizing PerformanceThe Climate Group

Supporting Dialogue on Sustainability

The Business Summit on Climate Leadership, organized by The

Climate Group, was a high level, sustainable summit centered

around accelerating the world’s transition to a low carbon

economy. It was aimed at encouraging sustainable thinking

in Asia through facilitating dialogue between the relevant

decision makers and business leaders in Asia. The Climate

Group returned to MCI for this event, building on a strong

working relationship and shared approach to sustainable

business practices. The Summit proved a successful catalyst

for continued discussion and education on sustainability by

reaching out to over 150 business leaders well positioned to

implement changes within their organizations.

International Statistical Institute

Diversifying an Association Demographic

MCI worked with the International Statistical Institute

(ISI) to create a plan to drive membership and reach

out to female members and new talent. A series of

short courses for young statisticians was held prior

to the main congress to educate young people on

the profession. A “Women in Statistics” networking

event was run during the meeting. As a result, 2,400

delegates from 125 countries attended the 58th World

Statistics Congress, with a signifi cant increase in the

proportion of female and young delegates.

Association Clients

Delivering Operational Excellence

Sharing Defi ning Moments

Corporate Clients

SKODA Auto A.S

Rejuvenating a Brand Image

In order to communicate a reenergized brand

identity, launch new products to partners and

dealers and ultimately increase sales, Skoda

looked for a partner who had both a good

understanding of the automobile industry and

of how to bring a brand to life through live

communication. Seeking an opportunity to

present its new logo and corporate identity at

a large European automotive tradeshow, MCI

helped Skoda develop a marketing strategy

that turned its branding into a positive and

active customer-focused experience, creating

a renewed brand engagement and reaching

new audiences.

Amway

Delivering Inspiration Across Cultures

Amway’s leading sales representatives from China attended a fi ve-day

business meeting in Switzerland, which culminated in an inspirational

evening event. Amway wanted to simultaneously celebrate the

fi fteenth anniversary of its presence in China and the success of the

sales team. Renowned artistic and staging director Luc Petit and MCI

Geneva’s creative department designed a unique show that used

theme and staging to break down barriers between language and

culture. For a diverse audience, MCI delivered an event that awed

and inspired, creating a special association between participants

from China with the host country.

Siemens

Inspiring Growth as a Common Goal

The client wanted to host a motivational event in Guilin, China,

to encourage its international sales representatives to achieve

greater performance in 2011. This was the third consecutive

year that MCI managed this annual meeting for Siemens. For

this Asia-Pacifi c event, MCI’s deep understanding of Asian

markets, coupled with strong ties with local suppliers meant

that the client could avail of cost savings and be assured the

event would be executed effi ciently, being familiar with local

business practices. The entire event experience reinforced the

client’s core message and in an inspiring fi nale, participants

were motivated to work closer together and achieve greater

results in the next year.

Growing Globally


11

We work hard to demonstrate

our commitment to our clients and

their long term goals. We go above

and beyond in order to develop and

nurture strong relationships. Sharing

knowledge and ideas, we strive to

stay ahead of the latest trends and

technologies. We offer our clients

strategic solutions to help them

achieve their business objectives.

“

”

Padraic Gilligan & Patrick DelaneyVice Presidents Destination Management, Ovation Global DMC

Whether a client requires only

destination selection, local transport

and off-property dinners or a

fully inclusive destination solution

combining all services, our teams

at over 100 global destinations

are at hand to provide crucial

local knowledge and expertise.

VIPER, our online platform for

multi-destination comparisons and

solutions, allows us to instantly

customize an offer for our clients

and then review the offer in real time

with them so that amendments,

changes and prices are all

immediately available.

“

”

Nikki WalkerVice President Association Management & Consulting, MCI

Our knowledge of how to deliver

an association’s value proposition,

products, programmes and

communications appropriately to target

audiences is critical for our clients’

growth. Our market intelligence, on-

the-ground customer feedback and

strategic advice help associations

assess opportunities and priorities and

decide, together with MCI’s consultants,

the most appropriate development

strategy. Through our Global Content

Dissemination programme we help our

associations deliver on their educational

mission and reach new markets in a

cost-effective and innovative fashion.

The association benefi ts from a new

value proposition and gains new revenue

streams that allow it to reach a much

broader audience.

“

”

Cathie CusinVice President Meetings & Events, MCI

We build meeting programmes which

directly support client organizations’

strategic objectives. These go

beyond consulting clients on cost

savings, effi ciency enhancing and

brand alignment schemes, to

redesigning meeting portfolios which

ensure that the chosen approach,

format and vehicle serve the different

delegate communities in the most

relevant manner to heighten their

learning experience, networking

opportunities and knowledge

retention. In some instances we

will add a virtual component to an

existing meeting, to increase the

reach and extend the life of important

content, at the same time feeding

conversation and interaction within

the community.

“

”

Richard TorrianiVice President Global Congress Management (PCO), MCI

We design appropriate solutions

that allow clients to reach out

to new markets, expanding and

strengthening their community.

Our tailor-made delegate boosting

programmes help connect clients

with prospective delegates and

build awareness of their association

in potential growth regions. By

integrating social media channels

such as Twitter, LinkedIn and

Facebook into our registration

systems, we encourage associations

to build community around

knowledge and ideas. Clients and

their customers can benefi t from a

signifi cantly increased capacity to

communicate exchange, create,

maintain and grow their networks.

Committed to Client Success


13

At the heart of relational strategies, face-to-face interaction is a key, strategic

component for any organization whose success is measured on

performance. Organizations are recognizing the growing importance of

lasting and meaningful networks to achieve and exceed their business goals.

With technology and globalization, relationships are changing and new

business models are emerging.

Understanding Your Strategy

Working together with clients to clarify their organization’s needs, MCI’s goal is to help defi ne relational strategies to enable

clients to manage and maximize connections to achieve their long term business objectives.

MCI designs solutions that engender spirit and energy, motivate, drive innovation, push creativity, enhance loyalty and

encourage the achievement of greater results for organizations.

Selection of 2011 clients

Companies

Global Accounts

Abbott

Bristol-Myers Squibb

IBM

Novartis

SAP

Long Term Clients

AstraZeneca

Mercedes-Benz

Patek Philippe

SIBOS

Vodafone Foundation

Preferred Vendors Agreements

Deutsche Bank

Kraft Foods Europe

Microsoft

Takeda R&D

Yahoo!

New Clients

Astra Tech

DSM

Huawei

Merck Sharp & Dohme

VMware

Associations Long Term AM&C Clients

ISPE International Society for Pharmaceutical Engineering

MDRT Million Dollar Round Table

PMI Project Management Institute

IMA Institute of Management Accountants

IOF International Osteoporosis Foundation

Long Term PCO Clients

EWEA European Wind Energy Association

EMBO European Molecular Biology Organisation

ISPN International Society for Paediatric Neurosurgery

WHF World Heart Federation

WLPGA World LP GAS Association

New AM&C Clients

ACP American College of Physicians

RAPS Regulatory Affairs Professionals Society

SCDM Society of Clinical Data Management

ASAE American Society of Association Executives

SLAS Society of Laboratory Automation and Screening

New PCO Clients

APAGE Asia Pacifi c Digestive Week

CFA Chartered Financial Analyst Institute

ISTH International Society on Thrombosis and Haemostasis

UNGC United Nations Global Compact

World Water Council

“

”

Patrick StutoChief Information Offi cer, MCI

Focusing on staff effi ciency, data

accuracy and availability on the

back-end, we constantly innovate

to provide a unique feature-rich

experience to all stakeholders,

ensuring they have access to the

right information at the right time

and on the right platform. Some

signifi cant developments in 2011 to

our end-to-end event management

platform, B-Com, include a social

media integration and community

management element, an advanced

budget and project management

module (for Strategic Meetings

Management) and the introduction

of the MobileApp FactoryTM allowing

online or offl ine global access to

meeting content.

Olivier CrosetVice President Technical and Creative Production, Dorier

“

”

Dorier and Perfectus (Dorier in Asia)

audio-visual and production services help

clients bring their message to life and

successfully engage their audience. We

emphasize the importance of reliability and

quality of service to safeguard a client’s

brand and help create experiences that

generate real results. Using our expertise

and strong network of international

partnerships, we ensure consistent and

cost-effective services anywhere in the

world. One example is High Defi nition

Multi-Site Interactive Conferencing – a

means of connecting participants in

remote sites without the need for

expensive and time-consuming travel.

Building Community

14 www.mci-group.com/associations www.mci-group.com/associations www.mci-group.com/companies www.mci-group.com/companies

16 Building Community 17

People will still always need to meet face-to-face

and in real time, but technology can improve the

experience and extend the lifecycle of the meeting

content. Technology is the enabler that helps

leverage the value of the content. Vision, creativity,

marketing and an understanding of local needs

enhance that value.

Conserving, distributing, enhancing and repackaging

clients’ content capitalizes on a key asset, creates

new products and revenues and provides fi rst-

class education to audiences previously unable to

participate. Content that was formerly limited to those

able to attend the live event can now be accessed by

users from around the world. Social media channels

can be created to help build community around

content before, during and after the event.

MCI’s Global Reach

2073600’877600’877

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5514’75514’755

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8524’51024’510

Projects delivered

Participant numbersParticipant numbers

26498’85898’858

As a key player in global relational strategy,

MCI helps strengthen communities by

drawing on resources and technologies

to design innovative and creative solutions.

MCI enables associations and companies

to open up horizons and tap into new

markets, generating brand visibility.

With our worldwide reach comes an ability to understand, anticipate

and operate successfully in a changing marketplace. Connecting

people and places, our knowledge of cultural customs and business

behaviours across the globe, combined with our global-local

approach, enables us to create relevant and powerful solutions for our

clients worldwide. Understanding our clients, their industries and the

destination for their meeting allows us to create the perfect theatre

to stage their content. When asked to create an event in Switzerland

for a global client’s representatives from China, MCI designed a

spectacular bespoke show that created a special correlation between

the client’s content and the host country. Linking these meant that

MCI could help the client build a unique and impactful event to

showcase their message in a way that would touch each attendee.

MCI helped a European leader in the energy sector develop new ways

to display and market its products at industry tradeshows that would

appeal to different cultural audiences across four continents. Utilizing

our knowledge of this industry, combined with an understanding of

diverse business cultures, MCI helped the client develop a tailor-made

display system that allowed them to successfully showcase their

products at exhibitions across those diverse markets.

Providing a platform for sharing information, motivating and

encouraging the building of profound and enduring relations, events

are integral to achieving business objectives. Managing these

community experiences effectively can however bring an even

greater benefi t.

Dev SharmaVice President

Strategic Account Management

Building Community


Bringing Communities to Life

Destination Management

Expert destination services | Incoming

event organization

Technical & Creative Production

Content technology | Audio-visual

and staging solutions | Media and

communication

Event Hospitality

Freelance and temporary event staff

Event Management Technology

Integrated online event management

application

Understanding and Shaping Communities

Association Consulting

Globalization strategy and business planning | Global

content dissemination programmes | Revenues

diversifi cation | Delegate boosting | Driving sponsorship

Managing and Engaging Communities

Association Management

Full service management | Membership growth |

Project solutions | Content management

Performance Improvement

Creative reward and incentive programmes |

Sustainable services | Content management

Creating Community Experiences

Meetings & Events

Creative events | Meeting and conference planning |

Incentive travel | Live communications | Learning and content

broadcasting solutions | Strategic meeting management

programmes | Peer-to-peer meetings | Hybrid events &

technology solutions

Congress Management

Congress management and technology | Exhibition

management | Learning and content broadcasting solutions |

Hybrid meetings

Our Partnerships BrandSmithBucklin

Worldwide partnership with the

leading US-based association

management company providing

seamless association and event

management services worldwide

Ovation Global DMC,

the DMC Network & the Strategic Partners

Worldwide partnership among

leading destination management

companies (DMCs) increasing our

global destination management

offering

INCON

Worldwide partnership among

leading professional conference

organizers (PCOs) and event

producers, providing ‘one-stop

shop’ congress organization and

management worldwide

Blue Sky Broadcast

Partnership to offer technology

solutions for online content

management, education portals and

event streaming for association clients

LTB

Regional partnership with a

leading agency in the fi eld of live

communication based in Casablanca,

Morocco. Development of MCI’s

creative and technical production offer

in Morocco and Algeria to provide a

fully integrated service

Luc Petit Creation

Partnership with Luc Petit, renowned

art director, to enhance MCI’s show

production offering by providing art

direction for live performance

Between

Partnership with Between, a Geneva-

based furniture, decoration and fi tting

solutions company. From decorative

theming to the creation of the event

ambiance, Between provides products

that combine quality and originality

GLOBAL LEADERSHIP IN CONFERENCES & EVENTS

MCI Group : the other Brands

8 Building Community

g

The ‘Building Community’ Model

MCI helps clients make it happen, globally and consistently, through

a range of integrated, wholly-owned brands and partnerships.

We manageand engage communities

We understand and shape communities

We createcommunity experiences

We bring communitiesto life

Robin LokermanCEO - Institutional Division


We are driven by our conviction to help our clients strengthen their

communities. We constantly reinvent our products and services to address

changing client needs. Responding to economic, political, social and

industry challenges, we innovate to create solutions that help our clients

succeed on their path to performance.

Developing New Products

Delegate BoostingDelegate boosting is aimed at attracting participants and

expanding an association’s reach in emerging markets. In

line with a client’s long term business objectives, MCI helps

association clients defi ne their target audiences, develop

and execute effective local sales strategies and build

long term partnerships that ultimately increase delegate

numbers and return on investment.

Diversifying RevenuesDiversifying an association’s income streams helps ensure its

stability and sustainability. Identifying opportunities to invest

in new initiatives, programmes and member services, MCI

experts help associations build a secure future whilst staying

relevant for their members. Helping build connections with

potential members, MCI works with clients to better engage

their community from board members to leaders and partners.

Congress Management TechnologyOrganizing large scale conferences has become more

and more complex. Event planners have to manage every

aspect of an event whilst minimizing costs and maximizing

return on investment. To help planners achieve these goals,

MCI has created B-Com, an online platform that covers all

operational requirements related to an event life cycle, from

project management to reporting and statistics.

Driving SponsorshipToday, exhibition and sponsorship income usually

represents a signifi cant share of overall congress revenue.

Building strong relationships with exhibitors and sponsors

is essential and is an ongoing process. MCI works with

association clients to identify potential opportunities to

communicate clear-cut benefi ts. We help clients prioritize

their needs by carrying out assessments and creating

customized sponsorship packages to help increase

sponsor investments.

Content ManagementMCI has teamed up with Blue Sky Broadcast, a provider

of technology solutions for online content management,

education portals and event streaming, to offer the

worldwide association community a fully integrated

digital education service. As a result, associations can

leverage their conference content and extend its lifecycle,

maximizing revenue and outreach by creating spin-off

services or adapting it for regional markets. Tailored global

content sharing solutions work for clients regardless of the

audience location, language or learning requirements.

A Selection of New Products for Associations :

Peer-to-Peer MeetingsTargeting the right audience and reaching the highest number of

delegates is an element that many companies need in order to

increase market share for their brands and products. A peer-to-

peer meeting is an innovative way to increase brand awareness by

disseminating information through inter-professional collaboration.

MCI works with clients to create a centrally coordinated

programme of small meetings with moderators and speakers in

which a select group of peers discuss data and case studies.

Strategic Meeting Management ProgrammesOrganizations today are concerned with increasing effi ciency,

reducing spend and eliminating risk. Corporate budgets continue

to face greater levels of scrutiny, making it imperative for event

planners to demonstrate return on investment. MCI works with

clients to understand, control and reduce their global meeting

spend whilst ensuring a consistent brand experience across

continents for their different audiences.

Best Practice MeetingPublic agencies, NGOs and corporations have begun exploring

and implementing best practices in their organizations. Best

practice meetings give experts from a variety of backgrounds and

experiences a platform to share knowledge and ideas with their

peers. MCI works alongside clients to establish meeting and event

platforms to disseminate their common content and best practices.

Show ProductionBuilding community around an immersive brand experience is

hugely important for the brand to be successful. MCI has partnered

with renowned artistic director Luc Petit, to produce shows that

are original concepts, combining a passionate mix of poetry,

art, performance and technology. Each creation is specifi cally

designed for the client according to their goals, expectations and

budget. MCI Creation manages all aspects of creative direction

and delivery of a show that helps break down barriers and create

an emotional connection with an audience, enhancing their

experience and intensifying key messages.

A Selection of New Products for Companies :

Ajay BhojwaniDirector -

Institutional Division Lindsay SethDirector Strategic Meetings Management Programmes


Prominently positioned in

many of the industry’s key

associations, MCI leaders

help drive dialogue,

promote knowledge and

generate innovation. At the

forefront of the latest

trends and developments

in the industry, MCI helps

clients understand the

complex market offer,

translating it into solutions

that create tangible results.

www.bapco.be

www.iccaworld.com

www.mpiweb.org www.iapco.org

www.siteglobal.com

Frankie Gao Managing Director China, MCI Shanghai Board Director, ICCA China

Committee (Mainland) Planning

Group

“ICCA is an association of specialists

in organizing and managing

international meetings and events,

comprising over 900 member

companies and organizations in

87 countries worldwide. Being

part of ICCA means access to a

senior and truly global networking

platform representing all sectors of

the meetings industry. This supports

and facilitates MCI’s global-local

approach. ICCA's added value is

its unique and robust education

programme, tailor-made for the

meetings and events industry.”

Idoia Rodés TorrónteguiChief Operating Offi cer (Europe), MCIVice President of the Belgian

Association of Professional

Conference Organizers (BAPCO)

“BAPCO is the Belgian Association

of Professional Conference

Organizers, a not-for-profi t

association representing its members

in institutional, legal, ethical and

association matters. BAPCO’s

mission is to support initiatives

which aspire to improve the

status of Professional Conference

Organizers in Belgium and defend

their interests, not only with regard

to their mutual relations, but also

with other organizations and towards

their clients. BAPCO represents

a platform for knowledge-sharing

and developing best practice in

a trustworthy and transparent

environment.”

Philippe Fournier President of MCI in France President of the International

Association of Professional

Congress Organizers (IAPCO)

“Education is in IAPCO’s DNA and

we have been providing high level

training seminars for our industry

since 1968 in many regions of

the world. Our fl agship event is

the Annual Seminar in Wolfsberg

(Switzerland) where, for the last 40

years, over 3,000 attendees have

gathered for training. The educational

programme is designed by the

members of our Training Academy

who are selected by the Council

of IAPCO for their knowledge,

experience and expertise in our

industry. Sharing their knowledge

and insight on the latest trends, they

help unmask the future for PCOs and

other stakeholders of the meetings

and exhibitions industry.”

Sébastien TondeurChief Executive Offi cer, MCIInternational Chairman-Elect

of Meeting Professionals

International (MPI) 2010-11

“MPI was founded in 1972 on

the belief that meeting and event

planners serve a critical role in the

success of organizations. MPI is

committed to giving its members

the very best in professional

development opportunities, insight

into business trends and access to

a vibrant industry community. The

latest research on the business

value of meetings, corporate social

responsibility (CSR) and strategic

meetings management (SMMP)

are examples of areas to which

MPI makes a difference. Many MCI

leaders play an active role in MPI

and regularly share the knowledge

this brings them with their teams and

clients.”

Aoife DelaneyDirector of Global Sales, Ovation Global DMCSociety of Incentive Travel

Executives (SITE) Board Member

for 2012-14

“SITE is a global network of meetings

and events professionals dedicated

to delivering business results. The

network of SITE professionals brings

best-in-class solutions, insights and

global connections to maximize the

business impact of motivational

experiences regardless of client

industry, region or culture. SITE

serves as the source of expertise,

knowledge and personal connections

that catapult and sustain professional

growth, and help build the value

of extraordinary motivational

experiences worldwide. In particular,

the SITE Young Leaders programme

is a fantastic platform that fosters the

education and development of young

people starting their careers in the

meetings, events and incentive travel

industry.’’

MCI Leadership Positions

Dreaming the Future

24 www.mci-group.com/csrvision www.mci-group.com/csrvision www.mci-group.com/insidemci www.mci-group.com/insidemci

26 Dreaming the Future 27

The cornerstone of MCI’s value proposition

is the strength of our convictions. We believe

in the spirit of winning ; of challenging the

status quo and never being complacent.

We constantly create and develop to help our clients win. With

quality as a quest we evolve and innovate, pushing the boundaries

of our systems and procedures. Technology is core to the MCI way

of delivering on time and on budget. Collaboration and co-creation

are fundamental to our client approach and the power of trust is

central to this, forming the basis of all of our relationships with

clients, stakeholders and our own MCI teams.

Our commitment to ‘making it happen’ for our clients starts with

our own teams and each individual therein. We recognize the

importance of personal growth and achievement. We encourage

all MCI talent to reach for the stars and follow their dreams ; both

personally and professionally. To honour this, MCI has declared an

annual company “Dream Day” as a day for all employees to refl ect,

be inspired, plan and take action to grow and pursue their own

path to performance. The MCI Dream Day marks the anniversary

of the foundation of MCI in 1987. The dream that we had then

and still have today extends far beyond MCI itself to our industry,

driving thought and action to help shape its future and ensure its

sustainability.

By supporting talent via internal processes that encourage growth, development and ensure

safety, we commit to the advancement and wellbeing of each individual. Believing in the

importance of a strong community, we promote opportunities for collaboration and fun,

upholding an open and respectful working environment. Promoting accountability and engaging

with communities beyond our own, we are dedicated to securing the sustainability of our

industry and encouraging environmental awareness.

People and culture are at the heart of our strategy.

As such, we cherish our richly diverse MCI employees

as our most precious resource.

* These dreams were collected from MCI talents’ dream wall, created during a workshop at the annual company meeting in December 2011. In the session, participants were encouraged to refl ect upon spiritual, social, recreational, professional, health and family aspects of their lives.

Some of our 1200+ talents’ dreams*

Ride an elephant

Take a diving trip

Own a home

Climb the Mont-Blanc

Get fi t and healthy

Fall in love

Run the woman’s half marathon

Exhibit my paintings

Get married and start a family

Sponsor children’s education

Compose my own music

Learn a new language

See the moonbow over the Victoria falls

Swim 2km daily

Take a loved one to New York

People and Culture

Sébastien TondeurChief Executive Offi cer

Dreaming the Future

Joëlle ZumwaldVice President People & Culture


At MCI, we attract and retain talent from diverse industries and backgrounds.

We leverage our cultural differences and varied experience to guarantee

a unique and comprehensive approach to designing solutions for clients.

Our diversity means we are ideally positioned to

operate effectively across cultures in today’s

marketplace. Operating as One MCI, we foster a

spirit of collaboration between all of our teams. We

believe in the power of trust and mutual respect as

fundamental building blocks for a united approach.

We offer unparalleled access to the brightest minds

in the industry and ensure our clients have access to

the highest quality of service, regardless of location.

Creating and supporting opportunities for our teams

to achieve and grow, we are dedicated to their

learning and development. We treasure each

individual for their unique contribution and encourage

the fulfi llment of personal as well as professional

aspirations. Day after day, we are inspired by the

passion and commitment of our people.

2011 : our people in numbers

60+ languages

50+ nationalities

MCI employees

65%women

35%men

MCI management team

38%women

62%men

MCI invests in talent development

and ensures job security with :

75%permanent staff

10%interns

15%fi xed term

Supporting an Inspirational Environment

Jacqueline ChoyRegional HR Manager (Asia-Pacifi c)

Carlo SayaGroup HR Manager

Driving Professional Aspirations

By engaging in MCI Institute’s

extensive learning and

development opportunities,

which counted 100+ topics

delivered in 2011, our people

improve their skills and

capabilities to meet our clients’

ever-changing needs. Throughout

the year, our 1200+ employees

collaborate in real time training

sessions, face-to-face

workshops, industry certifi cation

programmes and week-long

academies in Europe and Asia.

1866 enrolments to Institute workshops organized at group and regional level

172% increase on 2010

8635 combined total of learning hours received


147attendees to MCI Institute’s Academies held in Europe and Asia

9MCI employees attained the Certifi ed Meeting’s Professionals (CMP) designation

18staff attained MPI’s Global Certifi cate in Meetings and Business Events – Level 3

90MCI managers participated in the fl agship Online Management Development Programme - Harvard ManageMentor ®

853learning hours delivered in over 90 different topics. (increase of 276% in topic portfolio)


115training days (combined total of face-to-face and online workshops)

2011 : MCI Institute in numbers

• Building Association Brand Awareness and Maximizing ROI Sustainable Event Management, Measurement and Reporting

• Trends and Innovation in the Pharmaceutical Industry

• Integrating Social Media into a Communications Campaign

• Trends Impacting Associations & Corporations

• Networking : The Power of Human Connections

• Dissemination : A New Value Proposition

• MPI Global Certifi cate in Meetings and Business Events

Some of the courses run

by the MCI Institute in 2011 include :

For MCI to deliver a high quality service that is consistent across the globe,

the skills of our teams must match the changing requirements of our complex

marketplace. We support the development of our talent through robust and

proven training programmes. Our clients can be assured that our strong

expertise will accompany them on their path to performance, helping them

achieve real business results.

Avinash ChandaranaGroup Learning& Development Director


Beyond producing a secure event, we are driven by our commitment to people and the planet and strive to deliver not

only safe, but sustainable events for our clients. Consequently, we have developed the Event Safety and Sustainability

Tool (ESST) which allows us to measure these two aspects of our events, making sure we can constantly improve our

approach.

2011 : Health & Safety in numbers

70%

12 active Health &

Safety checklists

to benchmark

events were

developed by

MCI

500 employees have

participated in full

Health & Safety

training since 2008

including principles,

processes and tools

Constantly strengthening our tools and processes, MCI is dedicated

to staying ahead of the latest trends, methodologies and technologies.

Our clients, employees and stakeholders know that we take our

responsibility for health and safety seriously. Our teams receive continuous

training to ensure they have the most up-to-date information, allowing them

to handle any challenging situation that may arise.

Promoting Health & Safety

Emmanuel AndréHealth & Safety

Manager

Min LiuDirector – Corporate Division (H&S Coordinator)

of events were

assessed for safety

and security risks

We believe that our quest for a sustainable future starts with our own organization. Dedicated

to establishing sustainable processes and supporting community projects across the group,

MCI invested over €173,000 in its own sustainable efforts in 2011.

Our CSR programmes bring added value to clients and their

communities and are designed to enable organizations to

improve effi ciency, quality and accelerate innovation. These

sustainability programmes help clients make cost savings,

reduce their negative environmental impact and build positive

brand reputation.

ClientsMCI organized 15 group-wide events within the

sustainability sector in 2011. Of all major

proposals, 54% now include information about

our CSR commitment and services. MCI

provided logistical and strategic advisory

services to the UN Global Compact Business

Forum at the RIO+20 Conference and the GRI

Global Conference on Sustainability among

others. MCI leads sustainable destination

improvement projects in Copenhagen,

Gothenburg and Costa Del Sol and is working

with ICCA Scandinavia to create the world’s

fi rst “Sustainable Meetings Region”.

GovernanceOf our current 47 offi ces, 34 measured their

social and environmental footprint and CSR

performance in 2011. Our 2010 sustainability

report, entitled “Taking Action” was the fi rst

produced by an international event agency that

was Global Reporting Initiative (GRI) compliant

(for more information on GRI Reporting visit

www.globalreporting.org).

CommunityMCI employees invested 1,253 hours and raised

€207,597 through community projects,

supporting 50 charities. MCI talent worked with

the Little Dreams Foundation, to write, record and

market a song which raised €12,300 in proceeds

to support young adults from challenging

backgrounds to achieve their dreams.

OperationsMCI implemented a Supplier Code of Conduct, to

which 67 key international partners (representing

45% of group spend) have subscribed. Our new

Event Safety and Sustainability Tool (ESST),

allows us to assess the safety and the

sustainability risk of all our events.

IndustryOur sustainability management team are

leaders of the Green Meeting Industry Council

and have helped develop the GRI, ISO20121

and APEX sustainable event standards. Since

2009, MCI leaders have delivered over

129 keynote sessions and workshops on

sustainability.

Adding Value Through Sustainability

2011 : key successes and actions

Guy BigwoodGroup Sustainability Director

Highlights and

Perspectives32

www.mci-group.com/mcinews www.mci-group.com/mcinews

34 Highlights and Perspectives 35

In 2011 we celebrated many successes with our clients.

One highlight was a project centred on a rebranding

initiative for a multinational company where MCI

organized 139 simultaneous events worldwide, involving

18,171 people. MCI offi ces and talent celebrated many

achievements in 2011. MCI in Australia was awarded

Top Meeting and Event Management Company at

Meetings & Events Australia’s National Awards, our

CEO Sébastien Tondeur won the prestigious Ernst &

Young Entrepreneur of the Year award in the category

of Trade/Services (Switzerland) and we added yet more

Certifi ed Meeting Professionals (CMP) to our teams.

The MCI Institute collaborated with Harvard Business

School to deliver management training to dozens of our

managers, MCI issued a Global Reporting Initiative (GRI)

compliant sustainability report and our teams showed their

commitment to humankind by taking part in a range of

local and group-wide activities in support of organizations

like the Little Dreams Foundation and Make-a-Wish.

In 2012, the year that marks the 25th anniversary of the

birth of MCI, we expect big things. Our success is a

dream come true for our founders Roger Tondeur and

Ursula Wigert. We chose “Dream” as the MCI theme for

2012 as we aspire to expand our worldwide presence,

enhance our services and achieve even stronger results

for our clients.

MCI’s governance structure will evolve in 2012 to support our

ambitious goals, streamlining our management processes,

creating more face-to-face time with clients, giving more

representation to specialty services on our Business Board

and supporting our worldwide alignment and consistency

with a new global management structure. Expansion will

continue in 2012 with new ventures in Asia and the Americas

and other growth projects still in the pipeline.

MCI is evolving to meet changing client needs. Our clients will

soon be introduced to new services aimed at helping them

to achieve their goals in a rapidly evolving and competitive

environment. Associations feel pressure on funding and a

demand for educational offerings : MCI can help them to

develop new revenue streams and repurpose conference

programmes through content capture technology. Corporate

clients can learn about the power of peer-to-peer programmes

and the value of strategic meetings management to help

them achieve even greater return on objectives. Technology,

social media and education are intrinsic elements of the rich

mix of solutions that MCI continues to offer to clients and as

ever, corporate social responsibility, education and health and

safety will remain key priorities.

We are optimistic about 2012, but never complacent about

helping our clients win. It will take hard work and discipline

to build on our shared successes of the fi rst 25 years, but

the dream continues…

MCI Key Milestones : the Evolution of an Integrated and

Structured Group

Through a logical and pertinent development plan, we respond proactively to market

needs by enhancing our offering to clients year after year.

MCI’s foundation, centered on a vision to ‘create strong connections between real people, in real places, in real time.’ Destination Management (DMC), Professional Congress Organization (PCO) and Meetings and Events are the company’s core competencies.

Doubled the size of MCI’s footprint in Asia Pacifi c and Latin America while also introducing new services in areas of content capture, hybrid events and community management technologies.

Introduction of Performance Improvement Programmes, deepening MCI's expertise in the management of people and relationships.

Launch of the new brand signature, ‘Building Community’, capturing MCI’s commitment and vision of placing human capital and human connections at the heart of organizations’ strategy.

Merger with Dorier strengthening MCI’s Creative & Staging Production services all across Europe.

Acquisition of Ovation, expanding MCI’s global Destination Management (DMC) services to over 13 countries.

Implementation of Corporate Social Responsibility (CSR) and Sustainability Services, marking MCI’s commitment to sustainability.

Acquisition of GIC Management, expanding MCI skills and expertise to include Association Management & Consulting ; broadening MCI’s capabilities encompassing strategy, creation and logistics.

Achieving MCI’s vision to provide globally integrated services that help our customers grow globally. 50% of customer base works with multiple MCI offi ces in different locations.

2007

2010

2011

2006

2005

2003

1999

1987

Highlights and PerspectivesIn turbulent times, it appears that trust and human connections are more

important than ever. Despite a year full of global economic, political and

environmental challenges, which in turn affected the meetings and events

industry, MCI performed well. Experiencing signifi cant growth across the group

in 2011, MCI added new teams in Buenos Aires, Dubai, Munich, Toronto,

Vancouver and Stockholm.

Jurriaen SleijsterExecutive Vice President

36 Highlights and Perspectives 37

0%

20%

40%

60%

80%

100%

2010 2011 2012 - Forecast

MCI Group Holding SA in Figures

Gross Margin % by Region

Europe : Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, Italy, Spain, Sweden, Switzerland (Geneva & Zurich), The Netherlands, United Kingdom

Asia Pacifi c : Australia, China, Dubai, Hong Kong, India, Japan, Korea, Singapore

Americas : Argentina, Brazil, Canada

The growth of our gross margin is due to 11% organic

growth and 3% growth following the acquisitions of EMC in

Munich, Infomed in Dubai and Kaizen in Buenos Aires. The

business operated by our offi ces outside Europe continues

to grow representing now 35% of the total gross margin of

the group, compared to 15% in 2010.

Our two leading areas of expertise remain Congress

Management and Meetings & Events representing 34%

and 35% of our total business respectively. Technical

Production and Creative Communication are developing

and now contribute 16% of the total gross margin.

Association Management & Consulting and Destination

Management Services complete the full service range that

MCI offers to clients. MCI services approximately 50%

corporate clients and 50% association clients.

MCI's outlook for 2012 is promising with the integration on

the 1st of January of the companies Advance Group and

Destination Planners in Vancouver. The addition of

Perfectus Group’s six offi ces throughout Asia will help

deliver Technical Production and Creative Communication.

In 2012, we expect a gross margin of €110 million, which

will represent a growth of 20% compared to 2011,

comprising 10% organic growth and 10% due to new

acquisitions.

Meetings & Events

34%

Destination Management

8%

Technical & Creative Production

11%

Association Management & Consulting

8%

Congress Management

39%

85% 76% 65%

12%19%

29%

3% 5% 6%

Financial Figures 2011*

Exchange rate € / CHF 1.25 euro Swiss francs

Turnover/Sales (Group) 307 437 600 384 297 000

Third party costs 215 206 400 269 008 000

Gross Margin 92 231 200 115 289 000

Staff cost 62 607 200 78 259 000

General expenses 20 103 200 25 129 000

EBITDA ** 9 520 800 12 201 000

Depreciation and Financial

Charges5 148 000 6 735 000

EBT *** 4 372 800 5 466 000

Taxes 1 093 200 1 366 500

Net Profi t of the year 3 279 600 4 099 500

* non audited accounts** EBITDA : Earnings before interest, taxes, depreciation and amortization*** EBT : Earnings before taxes

Gross Margin % by Expertise

MCI reached its 2011 target both in

gross margin and profi tability, despite

the negative impact of the strong

Swiss franc. Our gross margin

continued to grow in 2011 and

reached €92 million, a 14% increase

on 2010, while our volume of business

reached €307 million.

Financial Results 2011

Olivier GiauqueChief Financial Offi cer

Meet MCI

38http://live.mci-group.com http://live.mci-group.com

40 Meet MCI 41

Management Board Europe

Cathie Cusin, Managing Director (Geneva)Dev Sharma, Regional Sales Director - Corporate Division (Europe)Gunda Stickan, Managing Director (Germany)Idoia Rodés Torróntegui, Chief Operating Offi cer (Europe)Jean Evans, Regional Sales Director - Insitutional Division (Europe)Jean-Pierre Pigeon, Deputy Managing Director (Dorier)Jennifer Jenkins, Managing Director (United Kingdom)Joëlle Zumwald, Vice President People & CultureMariette Helmann, Managing Director (The Netherlands)Michael Libotte, Managing Director (Italy)Nicolas Florange, Regional IT Director (Europe)Olivier Giauque, Regional Finance Director (Europe)Padraic Gilligan, Managing Director (Ireland)Patrick Delaney, Managing Director (Ireland)Philippe Fournier, Managing Director (France)Richard Torriani, Managing Director (Geneva)Sandrine Castres, Managing Director (Spain)Sébastien Tondeur, President (Europe)Thomas Wuethrich, Regional Managing Director (Scandinavia & Zurich)

Asia Pacifi c & Americas

Alex Tan, Managing Director (Dorier / Perfectus)Ann Corbitt, Managing Director (Canada)Chris Oh, Managing Director (Korea)David Goh, Regional Managing Director (Singapore, China, Hong Kong)Denise Yeow, Regional Finance Director (Asia-Pacifi c)Frankie Gao, Managing Director (China)Jacqueline Choy, Regional HR Manager (Asia-Pacifi c)Mariano Castex, Regional Managing Director (Latin America)Michael Chiay, Managing Director (Hong Kong)Nisha Mulatti, Regional Sales Director - Corporate Division (Asia-Pacifi c)Oscar Cerezales, Chief Operating Offi cer (Asia-Pacifi c)Priti Khanna, Managing Director (India)Ray Shaw, Managing Director (Australia)Robin Lokerman, President (Asia-Pacifi c & Americas)Romain Meraud, Regional IT Director (Asia-Pacifi c)Stephan Wurzinger, Regional Sales Director - Institutional Division (Asia-Pacifi c)Sumaira Isaacs, Regional Managing Director (Middle East, India, Canada)Tatsuo Arai, Managing Director (Japan)

Executive Committee

Roger Tondeur, PresidentSébastien Tondeur, Chief Executive Offi cerRobin Lokerman, CEO - Institutional DivisionJurriaen Sleijster, Executive Vice President

Advisory Board

Roger Tondeur, PresidentBilly Schmid, MemberBruno Vanryb, Member (Chairman & CEO of Avanquest)Erik de la Rivière, Member (Partner of Iris Capital Management)Luc Volatier, Member (SVP Supply Chain & Operations Sara Lee Coffee & Tea)Marie Lazzarotto, Group Legal Council & Company SecretaryRobin Lokerman, Member (CEO - Institutional Division)Sébastien Tondeur, Member (CEO of MCI)Tim Bassett, Member (Consultant)Ursula Wigert, Member (Co-founder of MCI)

Business Board

Cathie Cusin, Vice President Meetings & EventsDev Sharma, Vice President Strategic Account ManagementIdoia Rodés Torróntegui, Chief Operating Offi cer (Europe)Joëlle Zumwald, Vice President People & Culture Nikki Walker, Vice President Association Management & ConsultingOlivier Croset, Vice President Technical ProductionOlivier Giauque, Chief Financial Offi cer

Oscar Cerezales, Chief Operating Offi cer (Asia-Pacifi c)Padraic Gilligan, Vice President Destination ServicesPatrick Delaney, Vice President Destination ServicesPatrick Stuto, Chief Information Offi cer Polo Looser, Vice President Consulting & Strategy - Corporate DivisionRichard Torriani, Vice President Global Congress Management

MCI’s Leadership team

42 Meet MCI 43

2011 Speaker Presentations

Promoting Knowledge and Innovation

Positioned at the cutting edge of the latest trends and among the key

opinion makers, MCI plays an active role in shaping the future of the

meetings and events industry. Sharing their vision, expertise and strategy,

MCI speakers and researchers regularly contribute new content and fresh

ideas to drive initiative and action.

NBTA LACTTE 2011 (USA National

Business Travel Association)

“Best Practices in International Events

Management”

Oscar Cerezales, Chief Operating Offi cer

(Asia-Pacifi c)

As the largest business travel event in Latin America,

LACTTE provides a prime opportunity to build contacts

in this growing market. MCI’s Oscar Cerezales

presented on the “Best Practices in International

Event Management”, delivering his speech to a largely

Brazilian delegation. The presentation was divided into

two main sections : ‘Culture Profi les & Communication

Patterns’ and ‘Listening Habits and Coded Speeches’.

2011 Research

“Global Business & Economic

Trends Analysis”

Megatrends affecting associations, their

implications and key questions

Peter Turner, Senior Advisor Global Development

Strategy

& Nikki Walker, Vice President Association

Management & Consulting

As part of a market analysis and business strategy

service, MCI’s Association Management & Consulting

(AM&C) practice designed this comprehensive report

for AM&C clients. MCI’s exploration of worldwide

political, economic, social and technology trends

provides a cross-sectional insight to better appreciate

the environment that US associations and their

customer segments will be experiencing in the coming

years to ascertain immediate and mid-term challenges

and opportunities.

ASAE International Conference 2011

“Linking Global Strategy and Local Activities”

Nikki Walker, Vice President Association


Aimed at executive leadership from US-headquartered

associations, the ASAE International Conference

focuses on key issues that a US association must

consider when trying to penetrate new markets. These

might be entry and development strategy, market

assessment, product relevance and customization

to local needs or building government relations, local

alliances and optimal operational solutions. Nikki

Walker led a panel discussion exploring these points

with three long term US-based client associations with

international members and customers, all at different

phases of growth. They explored how to redefi ne their

global and local offering and how to help their boards

make key decisions.

IMEX Association Day

“Social Networking & Marketing”

Eric Le Gal, Institutional Sales and Development

Director

MCI works with association clients across the globe

to identify upcoming challenges and innovations in

the industry. At the IMEX Association Day, MCI’s Eric

Le Gal moderated one of the round table discussions

comprised of 15 association professionals from

different horizons on the specialized subject of “Social

Marketing and Networking for Associations.”

al ttntal sal scaal scat lt lllal scaentalentalentalentalentalentalllllntal stal

2011Global Business & Economic Trend Analysis

Peter Turner Senior Advisor Global

Development Strategy

Nikki WalkerVice President Association


Oscar CerezalesChief Operating Offi cer

(Asia-Pacifi c)

www.growglobally.org

www.imex-frankfurt.com/associationdayprogramme11.html

www.asaecenter.org/education/eventdetail.cfm?eventid=626731

www.gbta.org/LACTTE

Map showing location of MCI global offi ces

and selected MCI speaking engagements in 2012.

44 Meet MCI 45

Only MCI Offi ces

Only Ovation Offi ces

MCI and Ovation Offi ces

MCI and Dorier/Perfectus Offi ces

MCI, Ovation and Dorier/Perfectus Offi ces

Ovation and Dorier/Perfectus Offi ces

SMITHBUCKLIN (partnership)

Ovation Global DMC is also present in 40 locations throughout US and Canada.

Idoia Rodés TorrónteguiChief Operating Offi cer Europe,

MCI

“The Role of the PCO”

AIPC Academy Professional Development, Brussels, Belgium

Lindsay SethDirector Strategic Meetings

Management (SMMP) Meetings &

Events, MCI

“SMM is the Name of the

Beast”

MPI EMEC, Budapest, Hungary

Tatsuo AraiManaging Director, MCI Tokyo

“Global Market Trends and

Japan’s Recovery”

ICCA/ Japan Tourism Agency Bidding Seminar, Tokyo, Japan

Sébastien TondeurChief Executive Offi cer (CEO), MCI

“Meeting Industry

Development Trends in

BRIC Countries”

MPI EMEC, Budapest, Hungary

Roger TondeurPresident

“We work across cultures sharing knowledge and helping organizations expand into new markets, strengthening their communities across the globe.”

Meet MCI Face-to-Face in 2012

Tarnbir KaurDirector Association Center, MCI

Dubai

“Land of Opportunity

and Challenge : Build and

Expand Business in Asia”

ASAE International Conference, Washington DC, USA

46 Meet MCI 47

Meet MCI Live

and join the conversation

MCI Live

www.twitter.com/mci_group

MCI Live blog

http://live.mci-group.com/

MCI’s Facebook fan page

www.facebook.com

Search “MCI”

MCI LinkedIn Company page

www.linkedin.com/company/mci-group

MCI LinkedIn Group

www.linkedin.com/

Search in groups “MCI group”

MCI’s Online Communities

2011 AwardsChina BT MICE AwardsMiracle Worker of the MICE Industry

Meetings Industry Marketing Awards - UKBest Brand Marketing Campaign Gold Winner

Meetings & Events AustraliaMeeting Management Company (8 or more employees)

Conference & Incentive Travel (C&IT)Best Congress Award for 44th ESPGHAN Congress

Eventoplus Event AwardsWinner of Best Show Production

Ernst & YoungEntrepreneur of the Year 2011 Trade/Services, Switzerland (Sébastien Tondeur)

Vienna City Administration, Municipal Department for Environmental ProtectionGreen Business Company

Procter & GambleStar Supplier Award - Dorier Geneva

Congress Rental NetworkMember of the Year

In our quest for quality and consistency across our offi ces, being recognized

by the industry for our achievements helps us know that we are on the right

track to provide the best possible solutions for our clients.

Awards, Nominations, Accreditations & Certifi cations

2011 Nominations

Middle East Event ShowBest Meeting or Conference

EVA Awards 2011Best Event Project for Amway China

Meetings & Events AustraliaUSI Young Professional Industry Scholarship (Meghan Whalley)

Conference & Incentive Travel (C&IT)Medical & Pharmaceutical Event of the Year for 44th ESPGHAN Congress

Northern Ireland Chartered Institute of Public RelationsOutstanding Young Communicator of the Year (Neil Dalzell)

The Swiss Expo and Event AwardXaver 2011

2011 Accreditations & Certifi cationsDorier Geneva

Global / Brussels

Geneva

Munich

Global

Petersfi eld (London)

Vienna

Certifi ed

„Pharmakodex“-

agency since

2009

Annual report 2011

Business

Transcript of Annual report 2011