Never Stand Still Business School Marketing

UNSW Business SchoolSchool of Marketing Annual Report 2015

Welcome from the Head of School 1

Staff: Academic 2

Staff: Professional and technical 16

Visitors 17

Staffing Statistics 17

Teaching – Undergraduate Programs 18

Teaching – Postgraduate Programs 21

Scholarships and Student Prizes 23

Research theses – completed 24

Research theses – continuing 25

Research grants 27

Research seminars 29

Marketing in Asia Speaker Series 30

Australia and New Zealand Marketing Academy 31

(ANZMAC) Conference

Research Publications 32

Forthcoming Research Publications 37

Editorial Board Memberships 38

Reviewers for Journals 40

Service to the University 44

Professional and Community Relations 46

1

Founded in 1965, the UNSW School of Marketing is one of the oldest marketing schools in

the region attracting very high quality academics that are not only passionate about the

discipline, but also in developing business and marketing leaders of tomorrow. Four staff

members are Fellows of the Australia New Zealand Marketing Academy (ANZMAC), while

two have received ANZMAC Distinguished Researcher Awards. Our scholars not only

publish in leading marketing and business journals but also present their work at national

and international conferences and make keynote speeches

Marketing is not only a pervasive social and economic function but also a critical foundation

for the survival and prosperity of all businesses and many if not most other organisations.

The mission of the UNSW School of Marketing is to produce and refine marketing

knowledge and enhance its level amongst marketing students, marketing scholars, and,

most importantly, amongst future leaders in marketing practice.

The School has both breadth and depth of expertise in a number of different areas with key

strengths in marketing strategy and marketing operations management, consumer research,

services marketing, marketing science and marketing analytics, and product and service

innovation.

Associate Professor Jack Cadeaux

Head of School

School of Marketing.

2

Roger Layton BEc (Hons), MEc, Sydney

Roger Layton is Emeritus Professor and Professor of Marketing at UNSW. He is a Fellow of the Australian and New Zealand Marketing Academy, Fellow of the Australian Market and Social Research Society, the Australian Institute of Management, the Australian Marketing Institute and an Honorary Fellow of UNSW Australia. In 2012 he was honoured by a special issue of the Australasian Marketing Journal. Professor Layton has published widely in the research literature and is the joint author of several books including Fundamentals of Marketing and Contemporary Hospitality Marketing – A Service Management Approach. His current research interests centre on the nature and role of marketing systems and the interplay of function and structure in the evolution of such systems. His contribution to an understanding of marketing systems in macromarketing has been recognised through the award of the Charles Slater Memorial Award in 1990, 2008, and 2011, the 2010 Shelby D Hunt Award for the most frequently cited paper and through George Fisk best paper awards in 2006, 2007 and 2011. His most recent achievement was the Robert W. Nason Award for extraordinary and sustained contribution to the field of macro-marketing at the recent meeting of the Macromarketing Society. In 1998 Roger was made a member of the Order of Australia (AM) for his services to Marketing. Professor Layton took an active interest in the development of UNSW links with Chinese universities and with the Chinese higher education system. He initiated the Master of Commerce degree in Guangzhou, one of the first overseas degrees to be fully recognised by the Academic Degree Committee of the State Council. The Guangzhou City Government through the award of the Ram City Friendship Prize in 1996 acknowledged his work in Guangzhou, and in 2000 followed with the award of an Honorary Citizenship of Guangzhou City.

3

Paul Patterson BBus, UTS MCom, UNSW PhD, Wollongong

Prior to joining academia, Paul Patterson held management and marketing positions in the banking, telecommunications, marketing research and public sectors, and later with an international management consultancy firm. He has taught or been a Visiting Professor at the universities of Wollongong, Sydney (Graduate School of Management), Michigan State University, Assumption University (ABAC) Graduate School, Mahidol, Chiang Mai and Thammasat Universities in Thailand, Fudan University in China and, more recently, Vietnamese National University in Ho Chi Minh city. He is Adjunct Professor at Chiang Mai University. Paul was Head of the School of Marketing at UNSW from 2005 until 2012. Paul’s research, teaching and consulting interests revolve around marketing in service industries, specifically studying consumer and front-line employee psychology, including customer and employee satisfaction, consumer loyalty & switching barriers, complaining behaviour & service recovery, as well as productivity issues and the internationalisation of service firms. His more recent research is cross-cultural in nature - in particular examining customer rage spectrum expressions, emotions and behaviours in failed service encounters across East-West cultures. Over the past decade he has been a recipient for research grants in excess of $1m. His research has been published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Journal of International Business Studies, European Journal of Marketing, California Management Review, Journal of Business Research and Journal of Service Management amongst others. He was awarded the Distinguished Researcher Award at the 2010 ANZMAC conference and was made a fellow of the Academy. His co-authored textbook, Services Marketing: A South-East Asian & Australian Perspective, is now in its 6

th edition. In 2013 Paul received the American

Marketing Association’s ‘Career Contribution’ award to Service Science.

Adrian Payne MSc, Aston MEd , Melbourne PhD, Melbourne

Adrian Payne joined the UNSW Business School in 2006 as a Professor of Marketing. Prior to this he was, Professor of Services & Relationship Marketing, Director of the Centre for Customer Relationship Management and Academic Leader of the Marketing Group at the Cranfield School of Management, Cranfield University. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and he has also held senior company appointments in strategic planning and marketing. He has worked widely in the IT, financial services, professional services, telecoms and utilities sectors. He has also worked with many manufacturing firms and government departments. His research has appeared in a wide range of journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, & Journal of Business Research, British Journal of Management and Journal of International Business Studies. He is an author of fifteen books including the first text to be published on Relationship Marketing. His books include: Strategic Customer Management [Cambridge University Press, 2013] and Marketing Planning for Service Businesses [Wiley, 2011]. He was awarded “Best Professor in Marketing Management” Award in 2011 by the Asia Chief Marketing Officers Organisation. He has received a number of best paper awards including being winner of the Sheth Foundation/Journal of Marketing Award for a paper having a long-term contribution to the field of marketing discipline published in the Journal of Marketing, the leading journal in the field. He has run numerous workshops and executive programmes in CRM, Marketing Strategy, Customer Retention and Services Marketing, and has lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia, Northwestern University, INSEAD, London Business School, Oxford University and Cambridge University

4

John Roberts BA (Hons), Melbourne MCom, Melbourne MSc, Massachusetts Institute of Technology PhD, Massachusetts Institute of Technology

John Roberts is a Professor of Marketing in the UNSW Business School and a Fellow at the London Business School and Fudan University. He has extensive senior executive experience and the company that he founded, Marketing Insights, an Asian leader in strategic marketing consulting, is now a part of the world’s largest marketing information company, A C Nielsen. John is winner of the American Marketing Association’s John A. Howard Award, its William O’Dell Award, and its Advanced Research Techniques Best Paper Award. He has also been a Finalist in the John Little Award for the best paper in marketing science and the Gary Lilien Marketing Science Practice Prize three times. John sits on the Editorial Boards of the Journal of Marketing, Journal of Marketing Research, Journal of Forecasting, Marketing Science, International Journal of Research in Marketing, and Australian Journal of Management. He has won the Australian Graduate School of Management Distinguished Teacher and Distinguished Researcher Awards, the Australian and New Zealand Academy of Marketing Distinguished Educator and Distinguished Researcher Awards, and been Runner Up in the London Business School EMBA Distinguished Teacher Award. John is a Fellow of the Australian Academy of Social Sciences, the Australian Institute of Management, the Australian Marketing Institute, the Australian Market and Social Research Society and the Australian and New Zealand Academy of Marketing, as well as being a US Harkness Fellow and a Fellow of the UK Twenty First Century Trust. He has been a visiting professor at Stanford, MIT, the University of Hamburg, and the Hong Kong University of Science and Technology. John has served on the Academic Advisory Boards of the Marketing Science Institute (based in Cambridge MA), the Chief Marketing Officers’ Council (Menlo Park, CA), the Centre for Brand Management and Marketing (Hamburg) and AiMark (Tilburg), the Applied Economics Bulletin and Quantitative Abstracts in Marketing. From 2013 to 2015 he sat on the Australian Research Council’s College of Experts and is currently Vice President Practice of the Society for Marketing Science.

Ashish Sinha BEng, PEC, India PhD, Alberta

Ashish Sinha’s major area of interest lies in developing models that help managers make better decisions. This interest is a natural extension of his work at Information Resources Incorporated, Chicago, USA, where in the role of Vice President and Chief Modeler of the Analytics Insight Group he spearheaded the development of several multi-million dollar products. He has consulted for many blue chip companies, including Kraft, Pepsico, Frito-Lays and Campbell Soup Company and has previously advised Synovate AZTEC in Australasia and MMA in the United States. Professor Sinha has published several papers in academic and trade journals, such as the Journal of Marketing Research, Marketing Science, Journal of Retailing and Marketing Letters. He also has been the recipient of many academic awards including the Davidson Award for Best Journal of Retailing Paper (Honourable mention), AMA MRSIG Best Paper Award, AMA BrandSIG award, Academy of Marketing Science Best Dissertation Award (Honourable mention) and Australasian Marketing Journal Best Paper Award. In addition to this, he has been twice a runner-up for the prestigious Gary Lilien Practice Award. In 2011, CMO Asia Chapter recognised his contributions to the discipline in the region by awarding him the “Best Marketing Professor” award. He was recently awarded the 2013 ANZMAC Distinguished Researcher Award for his sustained and continued research performance.

5

Chris Styles

BCom (Hons), University of Western Australia PhD, London Business School

Chris Styles is Dean of UNSW Business School. Prior to his appointment as Dean, Chris was Deputy Dean and Director of the Australian Graduate School of Management (AGSM), Associate Dean (Management Education) and Chair of the Marketing Department at the University of Sydney Business School, and Associate Professor in the School of Marketing at the Faculty of Economics and Commerce, UNSW. His expertise is in strategic and international marketing, international entrepreneurship and corporate strategy. He has taught on undergraduate, post-graduate and executive programs at the China Europe International Business School (CEIBS) in Shanghai, London Business School, Duke Corporate Education, Trinity College (Dublin), the University of Sydney and the AGSM. Chris’ research focuses on international marketing and strategy, and in particular issues relating to the internationalisation process, international alliances and international entrepreneurship. Chris has published in the Journal of International Business Studies, International Journal of Research in Marketing, Journal of International Marketing, International Marketing Review, and Journal of Business Research. He has also published case studies and management articles in management texts, government reports and business publications. His book, The SILK Road to International Marketing, co-authored with Tim Ambler of London Business School, has been used in Masters programs internationally.

Mark Uncles BSc (Hons), PhD, University of Bristol, UK

Mark Uncles is Deputy Dean (Education), UNSW Business School. He is responsible for providing strategic direction and operational management for learning and teaching in the Business School. Mark is a member of the Senior Management Team and Business School Executive Committee. His portfolio includes Undergraduate and Postgraduate Coursework Programs, the Student Centre, the Educational Development Unit and Business Careers, eLearning and Indigenous Business Education, International Education and Accreditation. Mark serves on several UNSW-level committees, including Academic Board and the University Academic Quality Committee, and has recently served on Project Boards for the planning of HR Systems, Technology-Enabled Learning & Teaching, and Learning Spaces (Chair). He Chairs the Business School Education Committee, Assessment Review Group, and Assurance of Learning Group. He previously held the position of Deputy Dean (Faculty), with responsibility for overseeing the management of Schools and academic staffing, and Associate Dean for Undergraduate Programs in the Business School. Mark is also a Professor of Marketing, a position he has held since 1996. For the period 1998-2004 he was Head, School of Marketing. His research and teaching interests are in the areas of: brand management (the management of brands, brand performance measurement, employer branding, branding in China); consumer loyalty (repeat-buying and retention, loyalty-building initiatives, savvy consumers, word-of-mouth); retail management (store loyalty patterns, the buying of private labels, retail modelling and analysis, store patronage in China); and marketing science (empirical generalisation and replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics). Following postgraduate research in geographical sciences at the University of Bristol, Mark spent nine years as a Marketing academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication. Prior to being appointed at UNSW, Mark spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where he served as Director of the Brand Management Research Group and was Acting Head of the Marketing Area.

6

Jack Cadeaux BA, Pomona College MA, Stanford PhD, California, Berkeley

In 2015, Jack Cadeaux was Deputy Head of the School of Marketing. His

major areas of research interest include studies of vertical coordination and

flexibility in distribution channels, performance in retail assortment

management, and theories of positive consumption externalities and market

transformation via entrepreneurial marketing strategy and innovation. His has

published in a variety of journals including Decision Sciences, the European

Journal of Marketing, Journal of Strategic Marketing, Journal of

Macromarketing, Journal of Business Research, Industrial Marketing

Management, Journal of Business and Industrial Marketing, Journal of

Nonprofit and Public Sector Marketing, International Review of Retail,

Distribution, and Consumer Research, and the International Journal of

Operations and Production Management. He is on the Editorial Board of the

Australasian Marketing Journal and on both the Editorial Policy Board and the

Editorial Board of the Journal of Macromarketing.

Mohammed Razzaque BSc Engg, Dhaka MBA, IU, Bloomington AdvDip Ind Mgt, RVB, Holland PhD, UNSW

Prior to UNSW, Mohammed Razzaque was an Associate Professor at the National University of Singapore. He has also taught at the University of Khartoum in the Sudan and the University of Dhaka in Bangladesh. As a visiting professor, he has taught at the Rutgers University, New Jersey, USA; Helsinki School of Economics, Finland, North South University, Bangladesh and University of Sharjah, UAE. He has also worked as a consultant for a number of organisations in the Asia-Pacific region. Mohammed was awarded the Bill Birkett Teaching Excellence Award (2007), UNSW Vice Chancellor’s Teaching Excellence Award (2008) and Australian Learning and Teaching Council (ALTC) Citation (2009). Mohammed’s areas of research and Higher Degree Research supervision interest include Cross-cultural Consumer Behaviour as well as Value Research; Islamic Marketing and Muslim Consumers; Marketing in Asian Countries and Internet Marketing, He has supervised a number of PhD, Masters by research and Hons students to successful completion and examined about 25 Higher Degree Research theses from different Australian and overseas universities. Mohammed has authored or co-authored more than sixty research and conceptual papers which have been published in internationally refereed journals such as Journal of Business Ethics, Journal of Marketing Theory and Practice, Journal of Business and Industrial Marketing, Journal of Business to Business Marketing, Journal of Consumer Marketing, International Journal of Physical Distribution and Logistics Management, Journal of Islamic Marketing, Journal of Business and Policy Research, Asia Pacific Journal of Marketing and Logistics and in conference proceedings (such as AMA, AMS, ANZMAC, World Marketing Congress and others). He sits in the editorial board of Journal of Consumer Behaviour, Journal of Islamic Marketing and International Journal of Applied Decision Sciences. Mohammed Razzaque has also co-authored a book and contributed chapters in several edited books.

7

Nitika Garg

BSc, St. Stephen’s, Delhi

MBA, Indian Institute of

Management Ahmedabad PhD, Univ. of Pittsburgh

Nitika Garg's primary research interest focuses on studying the influence of affect on consumer judgment and decision making including choice and consumption. Specifically, she examines the effect of discrete emotional states such as anger, happiness, and sadness, on various aspects of consumer behaviour especially, consumption of hedonic products. She is interested in exploring the implications of these relationships for stakeholders such as managers, public policy officials, and consumers, and in testing strategies to mitigate affect's sometimes deleterious, influence on consumers. Professor Garg's research has appeared in elite marketing journals such as the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Liem Ngo BEng, Ho Chi Minh City University of Technology MBA, Asian Institute of Technology PhD, Newcastle

Before joining UNSW, Liem Viet Ngo was a Lecturer in marketing at the University of Newcastle, where he was also the Program Convenor of the Master of Marketing Program. He began his academic career as a lecturer in management at the School of Industrial Management, Ho Chi Minh City University of Technology (HCMUT) from 1994 to 2002. From 1998 to 2000 Liem led the Small and Medium Enterprises Support Office under the umbrella of the United Nations Industrial Development Organisation (UNIDO). Liem also has had extensive experience in management and marketing practices as marketing and business development manager of the Centre for International Education, Vietnam National University, Ho Chi Minh City and held several management positions in international education programs.

Liem has published in the Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Journal of Business Research, among others. He currently serves on the Editorial Review Board of Industrial Marketing Management and Asia Pacific Journal of Marketing & Logistics. He was Co-Guest Editor of special issues in Australian Journal of Management and Journal of Brand Management.

8

Tania Bucic BBus, PhD, UTS Grad Cert in University Learning and Teaching, UNSW

Tania Bucic is the School’s Learning & Teaching Coordinator. She is the recipient of the following teaching awards: 2011 Vice Chancellor's Award for Teaching Excellence, UNSW; 2011 UNSW Business School Bill Birkett Award for Teaching Excellence; 2012 Pearson – ANZMAC Marketing Educator of the Year Award; 2013 Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning. Tania has several publications in learning and teaching, and in 2014 published an introductory Marketing textbook. Tania’s research focuses on the process of innovation in organisations. More specifically, identifying the mechanisms organisations should implement to facilitate the process of innovation and deliver targeted outcomes. This includes related sub-topics such as creativity, learning, knowledge and goal orientation. Tania’s has been awarded several research grants and has worked with companies such as Fairfax, Flight Centre and McDonald’s. Her research has appeared in the Journal of Business Ethics, Marketing Intelligence and Planning, International Journal of Innovation Management, Journal of Workplace Learning, and Management. She has also published many conference papers at national and international levels, as well as in mass media outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Directors Magazine.

Mathew Chylinski BCom Economics (Hons) PhD, AGSM, UNSW Grad Cert in University Learning and Teaching, UNSW

Mathew Chylinski’s research focuses on understanding adaptive consumer decision processes. More specifically, identifying the dynamics of consumer learning and engagement. The methodological focus of Mathew’s research combines algebraic modelling and experimental testing of dynamic processes. Mathew’s research has appeared in the Marketing Science, European Journal of Marketing, and Journal of Marketing Education. He has also published many conference papers at national and international levels. Mathew is a past director of the Business School’s Experimental Research Lab.

9

Rita di Mascio BSc Hons, UNSW PhD, GDipMgt, Sydney Grad Cert in University Learning and Teaching, Master of Education UNSW

Rita Di Mascio is the School of Marketing’s Co-op Program Coordinator. Rita has worked as an engineer in ICI Plastics and then as a business analyst in the Sales & Service unit of ICI Chemicals. Since joining academia in 1997, Rita has taught a variety of marketing and management subjects, most recently Customer Relationship Management, and Non-Profit and Social Marketing. Her primary research interests are in understanding frontline employee behaviour and service process design. Her research has been published in the Journal of Marketing, Journal of Service Management, Journal of Personal Selling & Sales Management, and the Journal of Process Control. One article was selected by the International Society of Robust Engineering Professionals as a top-rating article in the field of quality control. Another was selected by the American Marketing Academy SERVSIG as one of three best services marketing articles published in 2010. Rita is Associate Editor of Services Industries Journal and is on the editorial review boards of Managing Service Quality and Academy of Management Learning & Education.

Songting Dong BA, PhD, Tsinghua University

Dr. Songting Dong’s major research interest lies in studying consumers’ preferences and their decision making journey, particularly in the Internet + mobile age. He attempts to advance the knowledge in this area by improving preference elicitation methods and utilizing advanced quantitative modeling approaches. Songting earned his Bachelor’s and Doctor’s degrees (both with distinction) from Tsinghua University. Part of his PhD training was conducted in Smeal College of Business, Pennsylvania State University. His research works have appeared in Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. He received the Emerging Researcher of the Year Award from Australian & New Zealand Marketing Academy in 2013.

Rahul Govind BA (Econ), Delhi MBA, Indian Institute of Management PhD, Pittsburgh

Rahul Govind is the School of Marketing’s Undergraduate

Honours Program Co-ordinator. Dr Govind's research utilises

spatial dependence in empirical data to study marketing problems.

He studies the geographical similarity between consumers in

devising solutions for services marketing by creating new tools for

spatial marketing. He also utilises geographical similarity between

consumers to analyse health problems focused on consumption to

devise spatially variant health marketing strategies for public

policy officials to combat the problems that can arise out of

negative consumption. His research has appeared in the Journal

of Marketing and the International Journal of Research in

Marketing.

10

Gary Gregory BSc, MBA Central Michigan

PhD, Texas

Gary Gregory is currently the Undergraduate Program Coordinator and Study Abroad Coordinator for the School of Marketing. He is also the Learning and Teaching Coordinator and Chair of the School of Marketing Learning and Teaching Committee. His primary research interest focuses on cross-cultural marketing and issues in international marketing. Specifically, he examines the effects of cultural values on responses to advertising messages and cultural/national elements (e.g., national identity, ethnocentrism) on product and branding issues. His additional research interests include exporting and the role of new technologies (e-commerce) on internationalization of firms. Recent research interests also include volunteering and donation behavior and branding issues for non-profit companies. His research has appeared in the Journal of International Marketing, Journal of Business Research, International Marketing Review, Psychology and Marketing, Journal of Applied Social Psychology, Journal of Macromarketing, Marketing Theory, Journal of Consumer Marketing, and Journal of Brand Management among others.

Jennifer Harris

BA (Hons), Macquarie

PhD, UNSW

Jennifer Harris is Associate Dean, Undergraduate in the UNSW Business School. Dr Harris’ primary research interest is the understanding and modelling of repeat behaviour within various services. Other research interests include cause-related purchasing, and the measurement and impact of advocacy. She has published in journals such as Journal of Service Research, Journal of Business Ethics, Journal of Service Management, Marketing Intelligence and Planning, Journal of Nonprofit and Public Sector Marketing and Marketing Education Review. She has many years’ experience in management within the higher education sector, formerly being Undergraduate Coordinator for the School of Marketing, Undergraduate Program Director for the UNSW Business School, and is currently Associate Dean Undergraduate for the Business School.

Christine Mathies

MSEc, Innsbruck

PhD, UTS

Christine Mathies is Undergraduate Program Co-ordinator and Study Abroad Coordinator for the School of Marketing. Christine’s research focuses on the areas of services marketing and consumer decision making. She is particularly interested in psychological effects on customer choices, revenue management, the customer service understanding of frontline service staff and the effect of humour in service delivery. Her research has been published in a range of international journals, book chapters, and conferences. Christine has won the 2011 Best Paper Award of the Australasian Marketing Journal, and a 2012 Highly Commended Award of Managing Service Quality.

11

Marion Burford BSc, Sydney MCom, UNSW Grad Cert in University Learning and Teaching, UNSW PhD, UTS

Marion Burford has had a long association with the school of Marketing UNSW as both a Lecturer and Associate Lecturer. Initial experience in the pharmaceutical industry led to a passion for marketing particularly in the areas of strategic marketing management. More recently Marion’s research focus has moved to services marketing including exploring education as a service. Expertise in teaching has been acknowledged through the 2009 Bill Birkett Award for Teaching Excellence, UNSW Business School and the 2010 Vice-Chancellor’s Award for Teaching Excellence, UNSW.

Zixi (Veronica) Jiang

BA, Economics, China

Foreign Affairs University PhD, Guanghua School of Management, Peking

Veronica Jiang joined the School in mid-2013. Her primary research interest is in how consumers, or humans in general, are influenced by cues in their environment. These cues or contextual factors can shape people’s mental representations, and the way of information processing. Contextual factors influence people’s judgment but shall not if people are absolutely rational. Veronica is also interested in research regarding assortments and product variety: the choice difficulty or satisfaction associated with choosing from large variety, the influence of the exposure to large variety on people’s information processing, etc. Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.

Jenny (Jiyeon) Lee BS, Ewha Womans University, BS, Purdue MHM, Houston PhD, Texas A&M

Jenny Lee previously taught at the University of Houston and Texas A&M University prior to the commencement of her academic career in Australia in 2009. She has many years’ experience in the hospitality industry in the U.S. Her research interest lies in tourism and services marketing and management, focusing on place meaning/attachment, consumer psychology and behaviour, and structural equation modelling. In 2013 Jenny received the ASB (now UNSW Australia Business School) Non-Professorial Research Achievement Award for her outstanding performance research in 2012. Her research has spanned a wide domain to address marketing issues in both the public and private sectors of the service industry. Her work is published in various tourism and marketing journals and a book chapter and presented at numerous national and international research symposia. She is serving on the editorial board of event and tourism journals.

12

Kyung Jin Lim BSc (Applied Statistics), Yonsei University PhD, University of North Carolina at Chapel Hill

Kyung Jin Lim has an academic background in statistics and marketing. She completed her doctoral studies at the University of North Carolina at Chapel Hill. Her primary research interest focuses on studying socially responsible corporate initiatives and their implications for firms, consumers, and social welfare. In particular, she examines the effects of internal and external environmental approaches on firm profitability, consumer response, and the environment. She is interested in understanding how consumers differentially react to specific approaches, how firms can manage their portfolio of green initiatives, and the resulting effects on society and the environment.

Dean Wilkie BCom, UWS MCom, UNSW PhD, Sydney

Dean Wilkie has over 15 years’ experience in brand management and as a result, his primary research focus is on areas which will have the greatest impact for practising brand managers. Specifically, his research examines how the interaction between the brand, its products, its entry position into a category and consumer learning, combine to affect its overall performance. As well as this, as marketing intelligence becomes a greater source of competitive advantage, Dr Wilkie is also interested in exploring the relationship between academic research and the decisions made by brand managers. His research has appeared in the European Journal of Marketing, Marketing Letters and the Journal of Marketing Management and he has twice received the ANZMAC Best Paper Award in the Entrepreneurship, Innovation and New Product Development track (2010 and 2012).

Ting Yu

MMgt, Monash PhD, UNSW

Ting Yu is the School’s Postgraduate Coursework Co-ordinator. She completed her Master of Management at Monash University and her Ph.D. at UNSW. She has worked in Australia, Switzerland and Singapore as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst. Ting was also the recipient of the Non-Professorial Research Achievement Award (UNSW), American Marketing Association's Selling and Sales Management Special Interest Group's best dissertation award (first runner-up), Sasakawa Young Leaders Fellowship Fund Scholarship, Centre for Applied Marketing Research Scholarship Award (UNSW), The UNSW Australia Business School Research Scholarship and European Marketing Academy Conference (EMAC) bursary. Her major research interests include: organisational ambidexterity (service versus sales; productivity versus quality; efficiency versus flexibility), relationship termination management, and consumer emotions. Her research has appeared in Journal of Service Research, European Journal of Marketing, Journal of Business Research, Journal of Service Management (was called International Journal of Service Industry Management) and Journal of Services Marketing.

13

Larry Dwyer

BCom (Hons), UNSW

BA (Hons), Sydney

PhD, Western Ontario

Larry Dwyer publishes widely in the areas of tourism economics, management, policy and planning. With over 200 publications in international journals, books, book chapters, government reports and monographs, Larry is the most cited tourism researcher in Australia over the past decade. He has been awarded numerous research grants to contribute to tourism knowledge. Professor Dwyer is past President and current Board Chair of the International Academy for Study of Tourism, the world’s peak academic tourism association with a cap of 75 members world- wide. He is past President of the International Association for Tourism Economics. He is a Foundation Fellow of the Council of Australasian University Tourism and Hospitality Educators and Researchers (CAUTHE). Professor Dwyer maintains strong links with the tourism industry at international, national, and regional levels. He has been invited to give numerous keynote addresses at international tourism conferences worldwide. He also has undertaken an extensive number of consultancies for public and private sector tourism organisations, and for international agencies, including the United Nations World Tourism Organisation and the OECD. He is an appointed member of the Editorial Boards of twenty seven international tourism journals.

Nina Mistilis BA (Hons), Macquarie PhD, ANU

Dr Nina Mistilis publishes extensively in leading tourism journals, her current tourism research interests being tourism policy as well as Information and Communication Technology (ICT) and tourism management (including Visitor Information Centres).She has received a number of competitive tourism grants. She is a foundation board member and vice president of the Australasian Chapter of the International Federation of Information Technology and Tourism (IFITT) and was a member of the Council of Australian University Tourism and Hospitality Education (CAUTHE). Her earlier industry experience includes senior policy positions in a global banking corporation and in a tourism lobby group. From 2007 to 2010 she was program director for BCOM Services Marketing - Tourism and Hospitality and 2009 to 2012 Director of the Master of Commerce (Tourism Marketing) Program providing strong leadership and successfully enhancing these programs She has a long history of involvement in state and local not for profit organisations, driving policy development and successful project implementation with government and other key stakeholders. Nina speaks Modern Greek. She has a Bachelor of Arts with honours in politics from Macquarie University and a Doctorate of Philosophy in Political Science from the Institute of Advanced Studies, Australian National University.

14

Ko de Ruyter MSc, University van Amsterdam MA, Free University Amsterdam PhD, University of Twente

Ko de Ruyter was appointed as an adjunct Professor in the School of

Marketing (fractional appointment) in May, 2010. He has published six

books and numerous scholarly articles in journals such as the Journal of

Marketing, Management Science, Journal of Retailing, Journal of the

Academy of Marketing Science, Health Economics, International Journal

of Research in Marketing, Decision Sciences, Marketing Letters and the

Journal of Management Studies. He serves on the editorial boards of

various international academic journals, among which are the Journal of

Service Research and the International Journal of Service Industry

Management. His research interests concern international service

management, e-commerce and customer satisfaction and dissatisfaction.

Munib Karavdic BBus, MCom, University of Sarajevo PhD, UNSW

Dr Munib Karavdic has worked in a variety of consulting and leadership roles for more than twenty five years both overseas and in Australia. Currently he is the Director of Design & Innovation at AMP. He has been championing an innovation program at AMP that is underpinned by human centred design. Apart from building human centred design capabilities across AMP, his team is a key driver of building and introducing minimum viable offers based on customer insights. He is also a founder of the Innovation and Implementation Centres which introduce a new way of working and delivering offers to the market. In parallel with his full time engagement in the corporate world, Dr Karavdic is also a Conjoint Professor in Creativity and Innovation at UNSW Business School. There he teaches innovation in the Master of Marketing and MBA programs since 2004. Munib holds a PhD in Marketing focusing on innovation in e-commerce. He has published several academic papers in these areas and delivered numerous of speeches to industry conferences.

15

Ian Benton BCom, Otago MBA, UNE DBA, Southern Cross

Ian Benton’s professional specialty is guiding organisations in internationalising their marketing operations across unfamiliar cultures and in achieving organisational agility whilst doing it. For over 30 years, Ian has maintained a dual-career to Marketing Director roles in technology-based organisations in UK, Japan, and Australia in tandem lecturing various marketing and management subjects at universities across the world where business has taken him. He has taught in the UNSW MBA, MBT, Master of Marketing and MCom programs as an Adjunct Senior Lecturer since 2006. Ian is a member of the Australian Marketing Institute & the Chartered Institute of Marketing (UK). He is an expert panel advisor to the Australian Federal Government’s Commercialisation Australia Innovation Program and sits on a number of Australian and UK Boards

Martin Salkild MSc Mgt Studies, Bradford

Martin Salkild is a long time practitioner in the advertising industry. He runs an advertising consultancy, reviews advertising campaigns for the Alcohol Beverages Advertising Code and lectures the AdSchool Foundation Course for the Communications Council as well as Advertising and Promotion Implementation on the Master of Marketing at UNSW. His first job in advertising was in the strategy department of the Publicis agency in London after graduating with a Master of Management Studies with a major in marketing. Over the years he has worked as an account director with a series of leading advertising agencies before becoming a founding member of a small agency running the Land Rover account. Martin’s many contacts in advertising form a stellar group of guest lecturers to share their knowledge with the UNSW Master of Marketing students.

Mike Zeederberg BCom, Cape Town GAICD

Mike Zeederberg is the founder and Managing Director of Zuni, a digital marketing strategy consultancy, and a Casual Lecturer on the Masters of Marketing program, School of Marketing, UNSW Australia. Mike has 20-years experience working closely with brands to develop and implement digital marketing strategy and campaigns, including Nike, Macquarie Bank, Tourism Tasmania, LendLease, Michael Hill Jewelers and a wide range of others. He is also extensively involved in digital marketing education, as the lead instructor for ADMA’s Certificate in Digital Marketing and a range of other digital courses since 2001, and guest lecturing for a variety of university MBA courses, as well as delivering in-house courses for clients including Telstra and Westfield, including digital strategy programs and digital transformation master-classes. He is the chair of judges for the IAB’s Creative Showcase awards program and sits on a number of technology and innovation advisory boards.

16

Paula Aldwell Administrative Support

Paula Aldwell has been with UNSW since 1992 and offers administrative support jointly to the Schools of Accounting and Marketing. In a previous life, she worked as a legal secretary for Baker & McKenzie in their Sydney and London offices before joining Qantas Holidays as personal assistant to the General Manager

.

Margot DeCelis BA UNSW EA to Head of School

Margot DeCelis joined the School of Marketing in 1989, supporting the (then) new Tourism and Hospitality Management program. Margot came to UNSW after working as Assistant Private Secretary to the Minister for Consumer Affairs and Housing, and Parliamentary Liaison/Research Officer for the Minister for Sport, Recreation and Tourism.

Nadia Withers BA UNSW School Manager

Prior to joining the School of Marketing in 1991, Nadia Withers worked in the UNSW Faculty of Commerce and Economics Students’ Centre, Examinations and the Schools of Sociology and Political Science. Before joining UNSW she worked at the Bank of New South Wales and Email Ltd. Nadia was appointed as School Manager in 2011.

17

Staff on Leave During 2015

Kyung Jin Lim (Maternity Leave) Adrian Payne (SSP S1) Jack Cadeaux (SSP S1) Nitika Garg (SSP S2) Rahul Govind (SSP S2)

Visitors

Professor Makoto Abe, The University of Tokyo Professor Michael Kleinaltenkamp, Freie Universität Berlin Professor Namwoon Kim, Hong Kong Polytechnic University Professor Simon Knox, Cranfield University, UK

Academic 2015

Professors (inc fractional/conjoint) 5

Associate Professors (inc fractional/conjoint) 4

Senior Lecturers 7

Lecturers 5

Associate Lecturers 0

Administration

Manager 1

Professional and Technical 1.4

18

Peter Drucker famously stated that “because the purpose of business is to create a customer, the

business enterprise has two–and only two–basic functions: marketing and innovation.” The School of

Marketing strives to bring Drucker’s vision of marketing to life in our undergraduate teaching program.

Aligned with a customer centric approach to marketing, students discover the theoretical and practical

skills to create, communicate and sell successful products and services emerging from rich data and

customer insights.

Our courses focus on teaching excellence, rigour, and real-world relevance by incorporating the latest

industry developments and innovations, cutting edge research, and innovations in teaching. Our

enthusiastic and dedicated teaching staff immerse students in interactive and thought-provoking class

environments. The business community works closely with the School to provide guidance on the

latest industry practices and recruiting. Industry experts regularly visit classrooms to share their

experiences and cutting-edge developments, and to showcase how marketing professionals apply

marketing theory and concepts in their work. The School facilitates work opportunities and student

competitions.

Christine Mathies Undergraduate Co-ordinator

The School of Marketing Co-op program provides ongoing links between the School, students and industry. The program benefits students by:

giving them the opportunity to understand how concepts and frameworks covered in lectures are applied in practice;

helping develop the scholars’ professional and soft skills, such as teamwork and business communication skills; and

building professional networking contacts and mentoring relationships. The program benefits industry by providing:

access to students with good academic, communication and leadership skills;

an opportunity to contribute to the development of some of the brightest young people in Australia;

an opportunity to assess students as potential employees; and,

closer contact with UNSW through seminars, meetings and visitation programs. For academics, the program also provides opportunities to foster collaboration in research and teaching. The sponsors in 2015 were American Express, Canon, Colgate Palmolive, Jaguar Landrover, McDonalds, Merck Sharp & Dohme, Reckitt Benckiser and Yahoo.

Rita Di Mascio Co-op Program Co-ordinator

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The UNSW Marketing Honours program aims to recruit a small number of elite UNSW marketing students and endow them with conceptual, analytical and research skills to set them apart from other marketing graduates in Australia. The program is designed to provide the best of our students with a distinct competitive advantage in the job market, through differentiation based on an extended set of analytical and research skills, rigorous understanding of marketing theory and its application to practice. This gives our Honours graduates the ability to command a price premium in the job market . The objective of the program from the academic perspective is also to facilitate the research culture at the UNSW School of Marketing, and expand opportunities for employment and/or continued doctoral study for our honours graduates.

Mathew Chylinski Undergraduate Honours Co-ordinator

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The School of Marketing participates in the Business School’s Pre-Business Program for Indigenous Australians, initiated in 2001. It is a free program offered to Indigenous people who wish to discover their business potential. It is run annually over a three to four-week period. Successful graduates of the program are offered a place in one of Business School's undergraduate degrees. Topics covered in the program include: Accounting, and Business Finance, Business Law and Taxation, People Management and Business Communication, Business Statistics, Economics, and Marketing and Information Systems. The Marketing component covers a brief introduction to marketing with particular emphasis on the exploration of marketing opportunities relevant to Indigenous business. This program has seen increasing numbers of Indigenous students taking marketing as their major.

Jennifer Harris Associate Dean, Undergraduate

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At the School of Marketing, we offer the Master of Commerce with a specialisation in Marketing (MARKAS8404). This program is designed to provide business graduates with the opportunity to acquire additional skills or to offer non-business graduates a pathway into marketing. Students have the option to extend the program by four courses to graduate with a Master of Commerce (Extension). This allows students to further their study in one particular area or to choose a second specialisation. Our courses continue to take an intellectually rigorous and managerially relevant approach to marketing to prepare students for real-world challenges. We maintain a network of business practitioners and marketers and together with them bring practical insights to our marketing courses.

Ting Yu Postgraduate Coursework Co-ordinator

The Master of Marketing is designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing. Entry to this program requires an academic background in a marketing related field, and relevant work experience. Special consideration may be given to an applicant who does not have formal marketing studies where they have extensive (more than five years) professional marketing and business experience Students enrolled in the Master of Marketing must complete 3 core courses, 8 elective courses and 1 capstone course. The core and capstone courses are run over a six-week period on Saturdays, while the elective courses are taught on twelve weekday evenings. This degree has been especially designed with part-time students in mind. The degree is of one and a half year’s duration (full-time students) and three years’ duration for part-time students. However there is provision for eligible students to apply for exemptions based on prior work to allow course completion in 1 year (full time) or 2 years (part time). The Master of Marketing fulfils the educational requirements for both the Certified Practising Marketer qualification and Membership of the Australian Marketing Institute. The Certified Practising Marketer (CPM) qualification from the Australian Marketing Institute is the peak professional benchmark for marketers and shows you holders of this qualification are recognised for their extensive marketing experience and formal qualifications.

Paul Patterson Master of Marketing Director

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The School of Marketing is one of the best research schools in the field of marketing in the region. The School’s PhD program plays an important role in contributing to the School’s overall research profile. Research involving our students with their supervisors covers a wide range of areas in marketing including the marketing of services, consumer behaviour, marketing science, distribution strategy, macromarketing, and brand management. As of December 2015, 26 postgraduate research students were enrolled in the School, all of whom were working towards their PhD. The wide range of topics being researched by the candidates is a strong indicator of both the depth and breadth of the program. Some specific topics being pursued by current students include: marketing models in movie marketing; relationship value gap; attention in advertising; consumer disengagement; masochistic consumption; use diffusion; anti-consumerism; sustainable innovation; sustainable marketing systems; online customer satisfaction; design and consumer experience; predictive customer churn management; and stochastic brand availability models. In 2015 PhD degrees were awarded to:

Dr Frank Mathmann

Dr Rebecca Olivia Scott

Liem Ngo Postgraduate Research Co-ordinator

23

The following prizes were awarded in 2015:

Lisa Tu The Lee Whitmont Award In Marketing

Joanne Wilkinson The Peter D Walker Prize in Marketing

Melissa Barden Sasakawa Young Leaders Fellowship

The Australian Postgraduate Award (APA) and UNSW Research Excellence Award

Felix Septianto The University International Postgraduate Award (UIPA) and UNSW Business School Supplement

David Sugianto Lie The UNSW Tuition Fee Scholarship (TFS) and a Research Stipend

Chi Pham The Australian Postgraduate Award (APA) plus Business School Supplement

24

Mathmann F The story of the tortoise and the hare: Comparisons, choice, movement and regulatory mode in consumer decision-making

Supervisors: Mathew Chylinski and Ko de Ruyter

Scott R The darker side of multisensory experiential consumption: Insights from yachting and adventure racing

Supervisor: Mark Uncles

Haylock F “Survival of the fittest” – Applying the service-profit chain lens to successful small independent retailers

Supervisors: Christine Mathies and Marion Burford

25

Agyapong Siaw C User situations and within-use diffusion

Supervisors: Jack Cadeaux and Adrian Payne

Ahmed S Marketing models in movie marketing

Supervisors: Ashish Sinha and Rahul Govind

An J Demystifying the word-of-mouth marketing recipes

Supervisor: Liem Ngo

Ashraf AR The connection and disconnection between online retailers and their customers: An examination through the regulatory focus and regulatory fit frameworks.

Supervisors: Mohammed A Razzaque and Jennifer Harris

Calmasini C Hidden costs and their influence on price perception in demand for online services

Supervisor: Mathew Chylinski and Andreas Ortmann

Chan K

Patterns of in-media usage: Implications for media planning, branding and advertising

Supervisor: Mark Uncles

Chien, P-Y Determinants of Disruptive Service Innovation and Incumbent Success

Supervisor: Jack Cadeaux

Chiew TM Exploring Humour Usage in Service Encounters: An Empirical Investigation

Supervisors: Paul Patterson and Christine Mathies

Deetlefs J Understanding Disengagement with Superannuation

Supervisors: Mathew Chylinski and Andreas Ortmann

Duffy S Understanding the impact of marketing systems on the environment using the Institutional Analysis and Development Framework

Supervisors: Roger Layton and Larry Dwyer

Gill O Balancing product design innovativeness and consumer innovativeness for new product launch success

Supervisors: Liem Ngo and Tania Bucic

Kim D Marketing Strategies as the Engine of Growth

Supervisor: Ashish Sinha

Lasky N Individual Innovators, Skunk Works and Radical Innovation

Supervisors: Tania Bucic and Liem Ngo

Lie DS Spatial Effect in Grocery Retail Demand: Competition and Location

Supervisor: Rahul Govind

Lu T Determining service outsourcing partners' characteristics that affect the perceived fit of outsourcing

Supervisor: Gary Gregory

Luu TBN Developing business relationships: a double-edged sword

Supervisors: Jack Cadeaux and Liem Ngo

Mo C “I feel I am out of the loop” – Perceived partial ostracism in channels of distribution.

Supervisors: Ting Yu and Ko de Ruyter

Naina-Mohamed J Customer attention, defection prediction and temporal models.

Supervisors: Adrian Payne and Rahul Govind

Nguyen H Essays in marketing science: Consumer behaviour models involving emotions

Supervisor: John Roberts and Songting Dong

26

Pham C The impact of tableware aesthetics on consumption

Supervisor: Nitika Garg

Rauf A From consumerism to anti-consumerism: Can subculture participation transform consumer perceptions and practices of materialism?

Supervisors: Mohammed Razzaque and Paul Henry

Roongruansee R The impact of communication style on psychological comfort in a professional services context: An East-West cultural perspective

Supervisor: Paul Patterson

Septianto F The effects of pride and gratitude on consumer judgement process

Supervisor: Nitika Garg

Shen Y Stochastic models of distribution and brand availability

Supervisors: Jack Cadeaux and Kyung Jin Lim

Teo T Consumers are social beings: An investigation of social network influences on the Consumer-Brand Relationships of Chinese consumers

Supervisors: Mark Uncles

Tugiman, N Brand Loyalty in Online Brand Communities (OBCs)

Supervisor: Gary Gregory

27

Dwyer L ARC Discovery Grant – Consumer preferences for voluntary carbon mitigation in the

aviation sector ($180,000) with *Ritchie B, *Gossling S, 2015-2018

Govind R ARC Linkage grant with industry partner, Central Adelaide Local Health Network, Examining the effectiveness of co-creation practices on health outcomes, $410,000, 2015-2018 with Payne A, *Frow P, *McColl-Kennedy, (See also Payne)

Govind R ARC Linkage grant with industry partner, Central Adelaide Local Health Network, An Analysis of the Network of Actors, $50,000, 2015with Payne A, *Frow P, *McColl-Kennedy, (See also Payne)

Payne A ARC Linkage grant with industry partner, Central Adelaide Local Health Network, Examining the effectiveness of co-creation practices on health outcomes, $410,000, 2015-2018 with Payne A, *Frow P, *McColl-Kennedy, (See also Govind)

Payne A ARC Linkage grant with industry partner, Central Adelaide Local Health Network, An Analysis of the Network of Actors, $50,000, 2015with Payne A, *Frow P, *McColl-Kennedy, (See also Govind)

Chylinski M

UNSW Learning & Teaching Innovation Grant, Content Co-Creation in Large Classes: Leveraging the Box and Moodle for Enhanced Student Engagement, $20,000, 2015-2016

Dong S UNSW Business School SRG, Two Methods to Remove Hypothetical Bias in Consumer Research: Theory, Test and Business Implementation, $25,000, 2015.

Garg N UNSW Business School SRG, Humour in Service Encounters and Service Recovery, $10,000 with Mathies C, 2015 (See also Mathies)

Govind R Service Failure and Recovery, customer defection modelling utilising big data analysis ($25,000)

Jiang Z UNSW Business School SRG, How Feeling Beautiful Leads to More Extreme Choices, $9,946, 2015

Mathies C UNSW Business School SRG, Humour in Service Encounters and Service Recovery, $10,000 with Garg N, 2015 (See also Garg)

Gregory G Highly Commended Paper Award, International Marketing Review

For a paper entitled, Global vs. local brands: How home country bias and price differences impact brand evaluations.

Jiang Z Best Reviewer Award, Journal of Marketing Science

Payne, A JM Sheth Foundation Award, American Marketing Association Foundation

With co-author, Pennie Frow, for a paper entitled, A Strategic Framework for Customer Relationship Management. They are the first Australian academics to win this award, which recognises the best article published in the Journal of Marketing that has made long term contributions to the field of marketing.

28

Roberts, J Best Paper Award, International Journal of Research in Marketing (IJRM)

With co-authors Ujwal Kayande and Stefan Stremersch, for a paper entitled, From academic research to marketing practice: Exploring the marketing science value chain. This award recognizes the authors of the paper, published in IJRM the previous year, which has made the most significant contribution to the discipline of marketing.

Invitation to join the Editorial Board of the Journal of Marketing (JM)

In recognition of significant contributions made to the field of marketing.

Wilkie, D AGSM Programs Teaching Excellence in a Core Course Award

In recognition of outstanding learning and teaching contributions made to the AGSM FT-MBA program.

29

Research Seminar Series Another successful seminar series was conducted by the School during 2015. Several research papers were presented, encompassing a wide range of topics and consumer research.

External speakers

February Professor Bernd Skiera, Johann Wolfgang Goethe-University, Quantifying New Product Cannibalization using Online Search Data.

March Dr Erik A Mooi, University of Melbourne, Vertical restraints and channel relationship dissolution in franchise systems.

April Prof V Kumar, editor-in-chief, Journal of Marketing, Idea generation for research projects and publishing in JM

May A/Professor Marc Fisher, UTS & University of Cologne, Marketing’s Impact on Firm Value – Generalizations from a meta-analysis

June Dr Lisa Williams, UNSW Australia School of Psychology, I donate because...’: Emotional drivers of blood donation.

September Dr Anish Nagpal, University of Melbourne, Impact of pictures versus words on implicit attitudes

October Dr Natalina Zlatevska, Bond University

November Dr Raj Srivastava, Singapore Management University

UNSW speakers

February Professor Simon Knox, Post Experience Teaching and Learning Workshop.

March Professor Ko DeRuyter, PhD Workshop, Writing Academic Papers.

April Dr Marion Burford, ‘Care’ matters

June Dr Kyung Jin Lim, Technological drivers of product portfolio strategy

August Professor John Roberts, Repositioning Kmart: This Time with Feeling – Kmart Australia

September Dr Mathew Chylinski

October Dr Ting Yu, Organizational Ambidexterity: The simultaneous pursuit of seemingly conflicting goals in service

Nitika Garg Research Seminar Co-ordinator Dr Kyung Jin Lim Internal Seminar Co-ordinator

30

The motivation behind the Marketing in Asia Speaker Series came about from the urge to create a forum where business leaders and academics together with students could come together and discuss important issues around business and marketing in Asia. This Speaker Series draws form the expertise of the UNSW Business School’s faculty as well as the experience of industry leaders to stimulate discussions of current and relevant marketing issues such as innovation, branding or social media in the Asian context. It is also a way for the UNSW Business School to connect with practitioners, alumni and current students, in an environment of interaction and mutual exchange. The speaker series is built to stimulate a conversation around marketing in Asia and we are currently planning a series of initiatives to facilitate that conversation online and offline. Most recently, we created a new blog to promote the event and connect with alumni: http://blogs.unsw.edu.au/marketinginasia/ In 2015, Phillip Zhang, Managing Director, Greenvine Design (and former Senior VP of STRATCO Corp) presented on the entry strategies and challenges Australian organisations face when brokering deals with the Chinese government, in a talk entitled: Negotiating with the Chinese: Insights and Challenges for Successful Market Entry.

Recent Past speakers

Christine Holgate CEO, Blackmores Challenges and Rewards in Penetrating the Asian Health Supplements Market

Huynh Ba Chan Nhu Deputy Managing Director, Axis Research Co. Ltd.

Marketing Trends in a Transitional Economy – the Case of Vietnam.

Edward (Chung-Cheng) Tu Director, Public Affairs for Uni-President Enterprises Corp

Innovation in Asia: 7-Eleven Taiwan's Transformation from Traditional Convenience Store to Service Centre

Partho Sen Gupta Independent film director and screenwriter

Beyond Bollywood - Marketing the new wave of Indian Cinema

James Parsons Asia Managing Director Flamingo

Branding in Asia

Achal Agarwal

President, North Asia Region Kimberly-Clark

Building Brands in China

Matthew Godfrey

President Young & Rubicam Asia

Innovation in Asia

Handi Irawan President, Frontiers Consulting

Challenges for Product Managers in Indonesia

Paul Patterson Marketing in Asia Seminar Co-ordinator

31

From 30 November-2 December, the UNSW School of Marketing hosted the 2015 Australia and New Zealand Marketing Academy (ANZMAC) Conference. We received approximately 500 competitive paper submissions from authors in 32 countries, with more than 250 overseas submissions. About 450 attendees saw over 380 papers presented on a wide range of marketing topics. The conference was preceded by a doctoral colloquium, at which more than 50 doctoral students and guest academics made presentations and critiqued research. By all accounts, the conference was a tremendous success, not only in terms of highly satisfied attendees, but also in terms of its solid financial performance and sponsorship which allowed the school to not only cover all expenses and University contribution expectations, but to also contribute to the ANZMAC organisation and to the Gold Sponsorship of ANZMAC2016 in Christchurch, NZ.

Jack Cadeaux Conference Co-Chair

32

Bucic T Northey G, Bucic T, Chylinski M, Govind R, Increasing Student Engagement Using

Asynchronous Learning, Journal of Marketing Education, 37(3), 171-180, 2015, DOI

10.1177/0273475315589814 (see also Chylinski and Govind)

Cadeaux J Yu K, Cadeaux J, Luo BN, Operational flexibility: Review and meta-analyis,

International Journal Production Economics, 169(2015, 190-202,

http://dx.doi.org/10.1016/j.ijpe.2015.07.035.

Song H, Cadeaux J, Yu K, The Effects of Service Sourcing on Perceived Value

Proposition under Different Levels of Customer Involvement, Industrial Marketing

Management, http://dx.doi.org/10.1016/j.indmarman.2015.12.003 (Published on

line)

Chylinski M Northey G, Bucic T, Chylinski M, Govind R, Increasing Student Engagement Using

Asynchronous Learning, Journal of Marketing Education, 37(3), 171-180, 2015, DOI

10.1177/0273475315589814 (see also Bucic and Govind)

Chylinski M, Northey G, Ngo L, Cross-modal Interactions between Color and

Texture of Food, Psychology and Marketing, 32(9), 950-966, 2015, DOI:

10.1002/mar.20829 (See also Ngo)

Di Mascio R Fatima JK, Razzaque M, Di Mascio R, Modelling roles of commitment on rapport

and satisfaction, International Journal of Bank Marketing, 33(3), 261-275, 2015,

DOI: 10.1108/IJBM-11-2013-0130, (See also Razzaque)

De Ruyter K

Yu T, Patterson P, de Ruyter K, Converting service encounters into cross-selling

opportunities: Does faith in supervisor ability help or hinder service-sales

ambidexterity? European Journal of Marketing, 49(3/4), 491-511, 2015, DOI:

10.1108/EJM-10-2013-0549, (See also Patterson and Yu)

Aguirre E, Mahr D, *Grewal D, de Ruyter K, Wetzels M, Unraveling the

Personalization Paradox: The Effect of Information Collection and Trust-Building

Strategies on Online Advertisement Effectiveness, Journal of Retailing 91(1,2015),

34-49, http://dx.doi.org/10.1016/j.jretai.2014.09.005

Pelser J, de Ruyter K, *Wetzels M, Grewal D, Cox D, van Beuningen J, B2B

Channel Partner Programs: Disentangling Indebtedness from Gratitude, Journal of

Retailing, 91 (4), 660-678, 2015, http://dx.doi.org/10.1016/j.jretai.2015.05.006

Cleeren K, Lamey L, Meyer JH, de Ruyter K, How business cycles affect the

healthcare sector: A cross-country investigation, Health Economics, DOI:

10.1002/hec.3187 (Published online)

De Ruyter K, Making SENS: exploring the antecedents and impact of store

environmental stewardship climate, Journal of the Academy of Marketing Science,

DOI 10.1007/s11747-015-0446-5 (Published online)

33

De Ruyter K

cont.

Piyathasanan B, Mathies C, Patterson P, de Ruyter K, *Wetzels M, A Hierarchical

Model of Virtual Experience and Its Influence on Customer Perceived Value and

Loyalty. International Journal of Electronic Commerce, Vol 19(2), pp 126-158,

10.1080/10864415.2015.979484 (see also Mathies and Patterson)

Dwyer L Dwyer L, Armenski T, Cvelgar LK, Dragicevic V, Mihalic T, Modified Importance-

Performance Analysis for Evaluating Tourism Businesses Strategies: Comparison of

Slovenia and Serbia, International Journal of Tourism Research, DOI:

10.1002/jtr.2052, (Published online)

Chen N, Dwyer L, Firth T, Factors influencing Chinese students’ behavior in

promoting Australia as a destination for Chinese outbound travel, Journal of Travel &

Tourism Marketing, 32(4), 366-381, DOI 10.1080/10548408.2014.897299.

Greenwood VA, Dwyer L, Consumer protection legislation: A neglected determinant

of destination competitiveness? Journal of Hospitality and Tourism Management, 24

(2015), 1-8, http://dx.doi.org/10.1016/j.jhtm.2015.04.001.

Mihalic T, Dwyer L, Special issue: Current research in tourism economics, Tourism

Economics, 21(1), 5-8, doi: 10.5367/te.2014.0445, 2015

Dwyer L, Triple bottom line reporting as a basis for sustainable tourism: Opportunities

and challenges, Acta Turistica, 27(1), 33-62, 2015, http://hrcak.srce.hr/actaturistica.

Dwyer L, Globalization of tourism: Drivers and outcomes Tourism Recreation

Research, 40(3) 326-339, 2015, http://dx.doi.org/10.1080/02508281.2015.1075723

Dwyer L, Computable general quilibrium modelling: An important tool for tourism policy analysis, Tourism and Hospitality Management 21(2), 111-126, http://search.proquest.com/docview/1756201803?accountid=12763

Gossling S, Ring A, Dwyer L, Andersson A-C, Hall CM, Optimizing or maximizing growth? A challenge for sustainable tourism, Journal of Sustainable Tourism, 2015, http://dx.doi.org/10.1080/09669582.2015.1085869 (Published online)

Govind R Northey G, Bucic T, Chylinski M, Govind R, Increasing Student Engagement Using

Asynchronous Learning, Journal of Marketing Education, 37(3), 171-180, 2015, DOI

10.1177/0273475315589814, (see also Bucic and Chylinski)

Gregory G Crawford HJ, Gregory G, Humorous advertising that travels: A review and call for

research, Journal of Business Research, 68(2015) 569-577,

http://dx.doi.org/10.1016/j.busres.2014.09.005.

Layton R Layton R, Duan Z, Diversity in marketing system assortments, Journal of

Macromarketing 35(3), 320-333, DOI: 10.1177/0276146714536734

Layton R, Duan Z, Marketing, marketing systems, and the framing of marketing

history, Journal of Historical Research in Marketing, 7(4), 549 – 572,

http://dx.doi.org/10.1108/JHRM-02-2015-0008

34

Lee J Lee J, Antecedents and Consequences of Discrete Emotions in Hedonic

Consumption Situations, Services a Marketing Quarterly, 36:226-244, 2015, DOI:

10.1080/153329690.2015.1046773

Mathies, C Piyathasanan B, Mathies C, Patterson P, de Ruyter K, Wetzels M, A Hierarchical

Model of Virtual Experience and Its Influence on Customer Perceived Value and

Loyalty. International Journal of Electronic Commerce, Vol 19(2), pp 126-158,

10.1080/10864415.2015.979484 (see also Patterson and de Ruyter)

Mistilis, N Mo, C., Mistilis, N. and Del Chiappa, G. The Alignment between Information and

Communication Technology Strategy and Business Strategy of Professional

Conference Organizers Event management Vol 19(3) 2015, pp. 391-406 (see also

Mo)

Mo, C Mo, C., Mistilis, N. and Del Chiappa, G. The Alignment between Information and

Communication Technology Strategy and Business Strategy of Professional

Conference Organizers Event management Vol 19(3) 2015, pp. 391-406 (see also

Mistilis)

Ngo L O’Cass, A, Ngo L, Siahtiri V, Marketing resource-capability complementarity and firm

performance in B2B firms, Journal of Business & Industrial Marketing, 30(2), 194-

207, 2015, DOI: 10.1108/JBIM-05-2012-0087.

Chylinski M, Northey G, Ngo L, Cross-modal Interactions between Color and Texture

of Food, Psychology and Marketing, 32(9), 950-966, 2015, DOI: 10.1002/mar.20829

(See also Chylinski)

Patterson P MCColl-Kennedy J, Patterson P, Brady M, Cheung L, Nguyen D, To give or not to

give professional services to non-paying clients, Journal of Service Management,

26(3), 426-459, 2015, DOI: 10.1108/JOSM-07-2014-0194.

Yu T, Patterson P, de Ruyter K, Converting service encounters into cross-selling

opportunities: Does faith in supervisor ability help or hinder service-sales

ambidexterity? European Journal of Marketing, 49(3/4), 491-511, 2015, DOI:

10.1108/EJM-10-2013-0549, (See also de Ruyter and Yu)

Akkawanichita C, Patterson P, Burranapin S, Kantabutra S, Frontline employees’

cognitive appraisals and well-being in the face of customer aggression in an eastern

collectivist culture, Journal of Services Marketing, 29(3), 268-279, 2015, DOI:

10.1108/JSM-12-2013-0328.

Piyathasanan B, Mathies C, Patterson P, de Ruyter K, Wetzels M, A Hierarchical

Model of Virtual Experience and Its Influence on Customer Perceived Value and

Loyalty. International Journal of Electronic Commerce, Vol 19(2), pp 126-158,

10.1080/10864415.2015.979484 (see also de Ruyter and Mathies)

Surcachartkumtonkun J, McColl-Kennedy J, Patterson P, Unpacking Customer Rage

elicitation: A dynamic Model, Journal of Service Research, 18(2), 177-192, DOI:

10.1177/1094670514556275

Surapanavich N, Patterson P, The role of interpersonal communications in

developing small-medium size enterprize (SME) client loyalty toward an audit firm,

35

International Small Business Journal, 33(8), 882-900, DOI:

10.1177/0266242614524259

36

Payne A Frow P, Nenonen S, Payne A, Storbacka, Managing Co-creation Design: A Strategic

Approach to Innovation, British Journal of Management, 26 (2015), 463-483, DOI:

10.1111/1467-8551.12087

Razzaque M Di Mascio R, Razzaque M, Fatima JK, Modelling roles of commitment on rapport and

satisfaction, International Journal of Bank Marketing, 33(3), 261-275, 2015, DOI:

10.1108/IJBM-11-2013-0130, (See also Di Mascio)

Roberts J Roberts J, Kayande U, Srivastava RK, What’s Different About Emerging Markets and

What Does it Mean for Theory and Practice? Customer Needs and Solutions, 24(4),

245-250, 2015, DOI: 10.1007/s40547-015-0056-x.

Roberts K, Roberts J, Danaher P, Raghavan R, Incorporating Emotions into

Evaluation and Choice Models: Application to Kmart Australia, Marketing Science,

34(6), 815-824, http://dx.doi.org/10.1287/mksc.2015.0954.

Sinha A Neumann N, *Bockenholt J, Sinha A, A meta-analysis of extremeness aversion, Journal of Consumer Psychology, DOI:10.1016/j.jcps.2015.05.005, 2015, (Published on line)

Gazley A, Sinha A, Rod M, Toward a theory of marketing law transgressions, Journal of Business Research 69(2), 476-483 2016, http://dx.doi.org/10.1016/j.jbusres.2015.05.004

Styles C Chandra Y, Styles C, Wilkinson IF, Opportunity portfolio: Moving beyond single

opportunity explanations in international entrepreneurship research, Asia Pacific

Journal of Management, 32(2015), 199-228, DOI: 10.1007/s10490-014-9400-1

Uncles M East R, Uncles M, Romaniuk J, Dall’Olmo Riley F, Factors associated with the

production of Word of Mouth, International Journal of Market Research, 57(3), 439-

458, DOI: 10.2501/IJMR-2015-036.

Figueiredo B, Uncles M, Moving across time and space: temporal management and

structuration of consumption in conditions of global mobility, Consumption Markets &

Culture, 18(1), 39-54, 2015. http://dx.doi.org/10.1080/10253866.2014.899215.

Wilkie D Wilkie D, Johnson L, White L, The line extension dilemma: Greater difference or

similarity to existing products? Journal of Brand Management, 22(6), 534-550,

http://dx.doi.org/10.1057/bm.2015.22

Wilkie D, Johnson L, White L, Asymmetric preferences for leaders and implications

for followers, European Journal of Marketing, 49(7/8), 1256-1275, 2015, DOI:

10.1108/EJM-12-2013-0693

Wilkie D, Johnson L, White L, Overcoming late entry: the importance of entry

position, inferences and market leadership, Journal of Marketing Management

31(3/4), 409-429, 2015, http://dx.doi.org/10.1080/0267257X.2014.981567.

Yu T Yu T, Patterson P, de Ruyter K, Converting service encounters into cross-selling

opportunities: Does faith in supervisor ability help or hinder service-sales

ambidexterity? European Journal of Marketing, 49(3/4), 491-511, 2015, DOI:

10.1108/EJM-10-2013-0549, (See also de Ruyter and Patterson)

37

Patterson P Lovelock CH, Patterson P, Wirtz J, 2015, Services marketing: an Asia-Pacific and

Australian perspective, 6th edn, Pearson Australia Publishers, Australia

Cadeaux J Cadeaux J, 2015, ‘The effects of stability, diversity and density on relationship

flexibility in an international retail supply network: A proposed theory and research hypotheses’ in Zou S, Xu H, Hui Shi L (eds), Entrepreneurship in international marketing advances in international marketing, Volume 25, Chapter 12, 307-320, Emerald, DOI:10.1108/S1474-797920140000025014

Mathies C Kleinaltenkamp M, Mathies C, Gansky S, 2015, ‘Humor in

Dienstleistungsinteraktionen – Was wir (nicht) wissen’ in Meyer A (ed.), Aktuelle

Aspekte in der Dienstleistungsforschung, Springer, p145-162

Payne A Frow P, Payne A, Young L, Wilkinson I, 2015, ‘CRM and customer management:

Identifying and confronting dark side behaviours’ in Nguyen B, Simkin, L, Canhoto AI

(eds.), The Dark Side of CRM, Routledge

Payne A, Frow P, 2015, ‘A strategic approach to customer relationship management’

in Baker and Hart (eds.), The Marketing Book, 7th edition

Dwyer L Dwyer L, Computable general equilibrium modelling for tourism policy: inputs and

outputs, World Tourism Organization UNWTO, Statistics and TSA, Issue Paper

Series, STSA/IP/2015/02, ISBN: 978-92-844-1710-0.

38

Bucic T Bucic T, Ngo L, Sinha A, Improving the effectiveness of market-oriented organisation:

Emprirical evidence from an emerging economy, Australian Journal of Management,

2016, DOI: 10.1177/0312896215611189 (See also Ngo and Sinha)

Lee J Lee J, A profile of community-based agricultural festival attendees in North America:

A comparative study, International Journal of Hospitality and Event Management.

Mathies C Mathies C, +Chiew TM, Kleinaltenkamp, M, The Antecedents and Consequences of

Humour for Service: A Review and Directions for Research. Journal of Service

Theory and Practice, Vol 26(2), 2016, http://dx.doi.org/10.1108/JSTP-09-2014-0187

Ngo L Bucic T, Ngo L, Sinha A, Improving the effectiveness of market-oriented organisation:

Emprirical evidence from an emerging economy, Australian Journal of Management,

2016, DOI: 10.1177/0312896215611189 (See also Bucic and Sinha)

Patterson P Patterson P, Sarapaivanich N, A contingency model of client repeat patronage in a

financial auditing service context, Accounting Research Journal

Surapanavich N, Patterson P, A contingency Model of Client Retention in a

Professional Services Context, Accounting Research Journal

Sinha A Bucic T, Ngo L, Sinha A, Improving the effectiveness of market-oriented organisation:

Emprirical evidence from an emerging economy, Australian Journal of Management,

2016, DOI: 10.1177/0312896215611189 (See also Bucic and Ngo)

Uncles M East, R, Uncles M, Romaniuk J, Lomax W, Measuring the impact of positive and

negative word of mouth: A reappraisal, Australasian Marketing Journal, 2015,

http://dx.doi.org/10.1016/j.ausmj.2015.12.003

East R, Uncles M, Romaniuk E, Lomax W, Improving Agent-Based Models of

Diffusion, European Journal of Marketing, Vol 50.

Roberts J Roberts J, Srivastava R, Morrison P, 2016, ‘Strategic marketing metrics to guide

pathways to growth’ in From Little’s Law to Marketing science: Essays in honour of John DC Little, Hauser, J and Urban, G (eds.), M.I.T. Press, Cambridge, USA, pp 49-84

Uncles M Jaywant, S., Uncles, M., 2016, ‘Measuring the market performance of brands: applications in brand management’ in Riley FD, Singh J, Blankson C (eds.), The Routledge companion to contemporary brand management, Routledge, London, Chapter 2

Moroko, L., Uncles, M., 2016, ‘Strategic Employer Branding: Current Domain, Future Directions’ in The Routledge Companion to Contemporary Brand Management, in Riley FD, Singh J, Blankson C (eds.), The Routledge companion to contemporary brand management, Routledge, London, Chapter 21

39

Cadeaux J Journal of Macromarketing

Australasian Marketing Journal

De Ruyter K Journal of Service Research

Journal of Service Management

Journal of Retailing

Di Mascio R Service Industries Journal (Associate Editor)

Managing Service Quality

Academy of Management Learning & Education

Dwyer L Journal of Travel Research (USA)

Annals of Tourism Research (USA)

Tourism Management (UK)

Journal of Sustainable Tourism (UK)

Tourism Review International (USA)

Tourism Economics (UK)

Tourism Analysis (USA)

Event Management (USA)

Anatolia (Turkey)

China Tourism Research (Hong Kong)

Turizam (Croatia)

International Journal of Event Management Research (Australia)

European Journal of Tourism Research (Europe)

Acta Turistica (Croatia)

Tourism Focus (Cambodia)

International Journal of Hospitality Management (UK)

Policy Research in Tourism, Leisure and Events (UK)

Malaysian Management Journal (Malaysia)

International Journal of Management Studies and Research (India)

Tourism Recreation Research (India)

International Journal of Event and Festival Management (UK)

Current Issues in Tourism (UK)

Journal of Air Transport Studies (Greece)

Revista de turism - studii si cercetari in turism (Romania)

Ecoforum (Romania)

Contemporary Tourism Reviews

Tourism and Hospitality Journal (Croatia)

Gregory G International Marketing Review

Management International Review

Harris J European Journal of Marketing

Lee J International Journal of Hospitality and Event Management

Layton R Journal of Macromarketing

Asia Pacific Journal of Management

Mathies C Journal of Revenue and Pricing Management

Mistilis N Journal of Travel and Tourism Marketing

International Journal of Tourism Research

40

Ngo L Industrial Marketing Management

Asia Pacific Journal of Marketing and Logistics

International Journal of Business Management

Patterson P Journal of Services Marketing Journal of Service Research Australasian Marketing Journal European Journal of Marketing Journal of Service Management Asian Marketing Journal

Payne A International International Journal of Customer Relationship Marketing and Management

Journal of Business Market Management

Journal of Services Technology & Management

Journal of Service Research

Razzaque M Journal of Consumer Behaviour International Journal for Applied Decision Sciences Journal of Islamic Marketing

Journal of Commerce

Roberts J Journal of Marketing

Journal of Marketing Research Journal of Forecasting Marketing Science International Journal of Research in Marketing Australian Journal of Management

Customer Needs and Solutions

Sinha A Australian Management Journal (Area Editor) Journal of Business Research Journal of Revenue and Pricing Management Asian Journal of Business Research

Styles C International Marketing Review

British Journal of Management

Uncles M Chair, Management Committee, Australian Journal of Management

International Journal of Research in Marketing

Journal of Brand Management

Journal of Product and Brand Management

Australasian Marketing Journal

Journal of International Consumer Marketing

Wilkie D Australasian Marketing Journal

41

Bucic T Journal of Services Marketing

Journal of International Marketing Academy of Management Learning and Education Academy of Management Journal Journal of Consumer Behaviour Management Journal

Cadeaux J Asia-Pacific Journal of Marketing and Logistics Australian Journal of Management Journal of the Academy of Marketing Science International Journal of Research in Marketing European Journal of Marketing Decision Sciences Technovation International Review of Retail Distribution & Consumer Research International Journal of Operations & Production Management Journal of Business Research

Chylinski M Australasian Journal of Marketing

European Journal of Marketing

Psychology and Marketing

De Ruyter K Journal of Marketing

Journal of Consumer Research

Journal of Academy of Marketing Science

Di Mascio R International Journal of Bank Marketing

Academy of Management Learning & Education

Service Industries Journal

Journal of Marketing Education Journal of Service Theory and Practice

Dong S American Journal of Agricultural Economics Customer Needs and Solutions Electronic Commerce Research European Review of Agricultural Economics IMA Journal of Management Mathematics Journal of Marketing Science Journal of Modelling in Management

Dwyer L Annals of Tourism Research

Tourism Management

Journal of Sustainable Tourism

Journal of Travel Research

International Journal of Tourism Research

Current Issues in Tourism

Tourism Analysis

Tourism Economics

Anatolia

Acta Turistica

European Journal of Tourism Research

International Journal of Event and Festival Management

Turizam

Journal of Cleaner Production

Event Management

42

Garg G Journal of Marketing

Journal of Consumer Research Journal of Consumer Psychology Journal of Applied Social Psychology Motivation and Emotion Personality & Social Psychology Review Australian Journal of Management Psychology and Marketing Journal of Advertising

Govind R Journal of Marketing International Journal of Research in Marketing Marketing Science Australian Journal of Management Journal of Advertising

Gregory G Journal of International Marketing

International Marketing Review

Environmental Behavior

Management International Review

Journal of Product and Brand Management

Harris J Journal of Service Research Journal of Business Ethics Service Industry Journal

Jiang Z Journal of Consumer Research Journal of Marketing Science

Layton R Journal of Macromarketing

European Journal of Marketing

Journal of Historical Research in Marketing

Lee J Journal of Services Marketing Australian Journal of Management Journal of Travel Research

Journal of Hospitality and Tourism Research Tourism Management Journal of Revenue and Pricing Management Journal of Hospitality Marketing and Management Journal of Services Marketing Cornell Hospitality Quarterly International Journal of Tourism Research

Mathies C Employee Relations

International Journal of Electronic Commerce Journal of Marketing Management

Journal of Services Marketing

Journal of Service Theory and Practice

Mistilis N Annals of Tourism Research

Information Technology & Tourism

International Journal of Tourism Research

International Journal of Hospitality Management

Journal of Travel & Tourism Marketing

Journal of Hospitality Management and Tourism

Journal of Travel Research

43

Ngo L Journal of Product Innovation Management

Journal of Business Research

Journal of Marketing Management Asia Pacific Journal of Marketing and Logistics Industrial Marketing Management Journal of Services Marketing Journal of Strategic Marketing Canadian Journal of Administrative Sciences European Business Review Journal of the Academy of Marketing Science Journal of World Business International Journal of Nonprofit and Voluntary Sector Marketing

Patterson P California Management Review Journal of Retailing Australian Journal of Management Journal of Service Research

European Journal of Marketing

Australasian Marketing Journal

Journal of Service Management

Payne A Journal of Marketing Journal of Retailing Journal of the Academy of Marketing Science Journal of International Business Studies Journal of Operations Management Industrial Marketing Management International Journal of Service Industry Management Journal of Marketing Management International Journal of Business Performance Management European Management Journal Economic Record International Journal of Service Industry Management

Razzaque M Journal of Islamic Marketing Industrial Marketing Management Omega Australasian Marketing Journal Journal of Business Ethics Journal of Business-to-Business Marketing International Journal of Physical Distribution and Logistics Management Asia Pacific Journal of Management

Roberts J Journal of Consumer Research Journal of Retailing Management Science European Journal of Marketing

Sinha A Journal of Revenue and Pricing Management Marketing Science Journal of Strategic Marketing Journal of Brand Management European Journal of Marketing

Journal of Marketing

Styles C Journal of International Business Studies

Journal of International Marketing

International Marketing Review

British Journal of Management

44

Uncles M Australian Journal of Management

International Journal of Research in Marketing

Journal of Brand Management

Australasian Marketing Journal

Journal of International Consumer Marketing

Journal of Product and Brand Management

European Journal of Marketing

Journal of Business Research

Wilkie D Australasian Marketing Journal

Australian Journal of Management

Yu T Journal of Service Research Journal of Services Marketing Group & Organization Management Australian Journal of Management

Long Range Planning

European Journal of Marketing

Customer Needs and Solutions

45

Staff contributed to the activities of the University in the following ways:

Bucic T Learning and Teaching Coordinator

Member, Business School Assurance of Learning Subcommittee

Burford M School Plagiarism Officer

School Library Liaison Officer

Cadeaux J Deputy Head of School

Member, Research Committee, Business School

Member Standing Committee, Business School

Director of Postgraduate Research, UNSW Business School

Chylinski M BCom Honours Coordinator

Di Mascio R Academic Coordinator for the Marketing Co-op Program

School Employer/Industry Liaison

Garg N School Representative, Business School Lab Committee

School of Marketing Research Seminar Coordinator

Gregory G Chair, Learning and Teaching Committee, School of Marketing, Business School

School representative, Faculty Education Committee, Business School

School representative, Information Technology Committee

Harris J Associate Dean Undergraduate

Member, Academic Board

Member, Academic Programs Committee

Member, DVC (A) Board of Studies

Member, Undergraduate Re-enrolment Appeals Committee

Member, Faculty Board

Member, Faculty Education Committee

Jiang Z Member, Human Research Ethics Advisory (HREA) Panel Member, UNSW Business School Lab User Group Co-organiser, 2015 Workshop in Experimental Methods

Layton R Member, Centre for Healthy Brain Aging (CHeBA) Advisory Board

Member, Dementia CRC Advisory Board

Member, Dementia CRC Consumer Panel

Lee J Grievance Officer

Lim KJ Internal Seminar Series Coordinator

Mathies C Undergraduate Program Coordinator

Study Abroad and Overseas Exchange Coordinator

Member, Business School Education Committee

Ngo L Postgraduate Research Coordinator, School of Marketing

Business School Postgraduate Research Committee

Patterson P Director, Master of Marketing Program

Coordinator of the Marketing in Asia Speaker Series

46

Staff contributed to the activities of the University in the following ways:

Payne A Australian Marketing Institute Liaison

AGSM Director of Studies – School of Marketing

Sinha A Head of School

Member, Faculty Board

Styles C Dean, UNSW Business School

Member, Academic Board

Chair, Faculty Board

Chair, Senior Management Team,

Uncles M Deputy Dean, Education

Chair, Learning Spaces Project Board

Chair, Business School Education Committee

Chair, Assessment Review Group

Chair, Assurance of Learning Group

Member, Business School Executive Committee,

Member, Technology-Enabled Learning & Teaching Project Board

Member, Senior Management Team,

Member, University Academic Quality Committee

Wilkie D Industry Engagement Coordinator

47

Members of the School undertake many positions within the profession and community:

Bucic T Elected Member, Executive Committee, ANZMAC

Secretary, ANZMAC

Awards Sub-Committee Chair, ANZMAC

Burford M Australian Marketing & Social Research Society

Australian Marketing Institute

Higher Education Research & Development Society of Australasia

Qualitative Research Group, UNSW Business School

De Ruyter K Recognized in the Dutch Economists Top 40

Di Mascio R Member, Academy of Management

Member, Australian and New Zealand Marketing Academy

Member of conference advisory board of 3rd International Conference on Industrial Engineering and Service Science 2015

School Employer/Industry Liaison

Dong S Member, American Marketing Association

Member, Australia and New Zealand Marketing Academy Member, INFORMS Marketing Science

Dwyer L Board Chair, International Academy for the Study of Tourism Fellow, Council of Australian University Tourism and Hospitality Educators Member, International Advisory Board, International Association for Tourism Economics

Garg N Member, Association for Consumer Research Member, Society for Consumer Psychology Member, Australia and New Zealand Marketing Academy Member, European Marketing Academy

Gregory G Member, Academy of International Business Member, Australia and New Zealand Marketing Academy

Harris J Member, Australian Market and Social Research Society Member, Australia and New Zealand Marketing Academy

Jiang Z Member, Association for Consumer Research Member, Society for Consumer Psychology Member, Australia and New Zealand Marketing Academy Member, Society for Judgment and Decision Making Member, European Marketing Academy

Layton R Foundation President, Council Member Australia and New Zealand Marketing Association Fellow, Australian Institute of Management (FAIM) Fellow, Australian Market and Social Research Society (FAMSRS) Fellow, Australian Marketing Institute (FAMI) (CPM) Fellow, Australia and New Zealand Marketing Academy Member, American Marketing Association Member, Institute of Management Science Member, Academy of Marketing Science Member, Royal Australian Historical Society

Lee J Member, Australia and New Zealand Marketing Academy

Mathies C Member, Australia and New Zealand Marketing Academy

Member, Australian Marketing Institute

Member, INFORMS Marketing Science

Mistilis N Vice President, International Federation of Information Technology and Tourism (IFITT) Australasian Chapter

Member, Woollahra Municipal Council Flood Plain Management Committee

Secretary, Greek Orthodox Parish of St George Rose Bay Board

48

Ngo L Member, Australia and New Zealand Marketing Academy Member, Australia and New Zealand Management Academy Member, Society for Marketing Advances Member, Academy of Marketing Science Member, Australian Marketing Institute

Member, American Marketing Association

Patterson P Member, American Marketing Association Member, Australian Marketing Institute Fellow, Australia and New Zealand Marketing Academy

Payne A Fellow, Chartered Institute of Marketing Fellow, Institute of Directors, UK Fellow, Higher Education Academy Fellow, Royal Society of Arts Member, Academy of Marketing Member, Australia and New Zealand Marketing Academy Member, European Marketing Academy (EMAC)

Razzaque M Fellow, World Business Institute, Australia Member, Academy of Marketing Sciences, USA Member, American Marketing Association Member, Australian Institute of Marketing Member, Chartered Professional Engineer, Australia Member, Australian Institute of Management

Roberts J Member, Academic Trustee, Centre for Advanced International Marketing (AiMark)

Vice President Practice, INFORMS Society for Marketing Science

Styles C Fellow, Australian Marketing Institute (FAMI); Certified Practicing Marketer (CPM)

Member, Academy of International Business

Member, American Marketing Association

Member, Academy of Marketing Science

Member, European Marketing Academy

Member, Australia and New Zealand Marketing Academy

Uncles M Fellow, Australia and New Zealand Marketing Academy (ANZMAC)

Member, European Marketing Academy (EMAC)

Member, Academy of Marketing AM

Member, Institute for Operations Research and the Management Sciences (INFORMS)

Member, American Marketing Association (AMA)

Wilkie D Member, Australia and New Zealand Marketing Academy

Member, Academy of Marketing Science

Yu T Member, American Marketing Association Member, Sasakawa Young Leaders Fellowship

UNSW Australia Business School School of Marketing UNSW Australia Sydney NSW 2052 Australia

phone. +61 2 9385 3385

fax. +61 2 9663 1985

email. marketing@unsw.edu.au

web. www.business.unsw.edu.au/about/schools/marketing

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linkedin.com/company/unswbusiness

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