Annual General Meeting 2016 Berlin, April 13, 2016

Dr Mathias Döpfner, Chairman & CEO

Our corporate mission

2

The leading

digital publisher

Digital share already …

62% of revenues

80% of ad revenues

70% of EBITDA

3

Digital transformation

4

Paid Models

Marketing Models

Classified Ad Models

Classified portfolio with strongest growth

5

Mostly #1 positions

14% organic revenue growth

305 €m EBITDA

Back to 100% ownership

Shareholder structure after capital increase

(~9m new shares)

6

Ratio

Axel Springer Gesellschaft für Publizistik 47.3%

General Atlantic 8.3%

Dr. h. c. Friede Springer 5.1%

Dr. Mathias Döpfner 2.8%

Other shareholdings 36.5%

Shares in total: 107,895,311 100.0%

Two classifieds champions in growth and margin

#1 Job Board

in Germany and UK

#1

Real Estate Portal in France

7

Immowelt & Immonet: The strong #2 in German

Online Real Estate

8

Target:

40% EBITDA

margin in 2018 &

Successful market entry of kaufDA in the US

9

>6.5m downloads of the US app

>180 retail partners

Milestone USA: Business Insider

10

Revenues: +41% yoy

250-300 own articles (daily)

150 journalists (US edition)

Reach: 100m users worldwide*

* Unique Users. Google Analytics. February 2016

upday – Innovative news platform for Samsung

Curation by journalists

plus algorithm-based

personalization

Start in Germany, Poland,

UK and France at the

beginning of 2016

11

12

Digital subscriptions continue to grow

~393,000 paid subs

(as of February 2016)

+25% yoy

Source: IVW, Monthly average: May 2014 to February 2015 against May 2015 to February 2016

Financials 2015

13

Group key figures1) in €m

Net income

2015

3,294.9

559.0

304.6

2.22

213.5

194.2

eps. adj. (in €)

Financial Statements of Axel Springer SE (HGB)2) in €m

Net income

Distributable profit

2014

3,037.9

507.1

235.7

2.01

590.8

295.4

Revenues

EBITDA

yoy

8.5%

10.2%

29.2%

10.3%

1) All group figures refer to continuing operations only. 2) All figures regarding the Financial Statements of Axel Springer SE (HGB=German Commercial Code) refer to continued and discontinued operations.

14

224%

24

7%

67%

0%

50%

100%

150%

200%

250%

300%

350%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

310%

77%

2002-2014: Market capitalization of peers decreased –

Axel Springer‘s more than tripled

Market cap

Axel Springer

EBITDA

Axel Springer

EBITDA comparable

companies

Market cap

comparable

companies

Data for Axel Springer according to annual reports, for comparable companies according to Bloomberg / Thomson Reuters (for 2015 not all figures available yet).

Comparable companies including: Gruppo L’Espresso, Caltagirone, Mondadori, RCS Mediagroup, Telegraaf, Prisa, Spir, Sanoma, Independent News and Media, DMGT, Johnston press, Agora, Schibsted,

Lagardere, Tamedia. Market capitalization of Axel Springer 2015 without the effect of the capital increase. Value including this effect and dividend payment would be at 440%.

15

Dividend payout on a high level

Div

iden

d

(€/s

hare

)

22

37 45

52

107 122

131 131

157 168 168

178 178

194

2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2014

Dividend volume in €m

*Dividend proposal

2015*

0.40 0.48 0.57 1.17 1.33 1.47 1.47 1.70 1.60 0.22 1.70 1.80 1.80 1.80

Outlook 2016

16

Low single-digit % growth

Low to mid single-digit % growth

Mid to high single-digit % growth

Revenues

EBITDA

eps (adj.)

Priorities 2016

17

Further growth in classifieds

Growth in the U.S.

(Investments in Business Insider and Retale)

Growth of digital subs

1

2

3

Annual General Meeting 2016 Berlin, April 13, 2016

Dr Mathias Döpfner, Chairman & CEO