Annual Bingo Summit - Evolving Payments in Gaming
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Transcript of Annual Bingo Summit - Evolving Payments in Gaming
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Evolving Payments in Gaming
Presented by: Nick FittDate: 1st June 2011
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The Current Environment Regulation Declines Accepted Modus Operandi
The Coming Environment Conversion and optimisation Managing player expectations Forward looking Modus Operandi
Agenda
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The Current Environment
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Differing taxation strategies, revenue or restriction Potential currency restrictions Tier 1 Acquirers fear reprisals from grey trading Cost Per Acquisition increases? Life expectancy
Regulation
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Reason? Regulatory controls; regulator, issuer, acquirer? Reason code available? Velocity – operator, bank, issuer who? Where?
Player experience Just what does the player think?
Pre paid cards eWallets, vouchers
Declines
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Tier 1 Acquirer Rules Based Fraud Screening, VBV/3DS, ext. AVS/KYC OCT/CFT/Cheques/Bank Transfers eWallets Vouchers (comparatively recent) Common Purse (non pure plays)
Think Globally
Accepted Modus Operandi
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The Coming Environment
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Clarity of messaging within the cashier Machine Learning? Alt tabs?
Payments in Marketing The correct processing partnerships “MOBILE” payments Local payments processing
Cashier Conversion Optimisation
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99.9% of the time, you are deemed responsible Make sure you own the player decision Decline message control Priority of payments methods Less said the better Alt Tags for help
Clarity in the cashier
Managing Player Expectations
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ISO and not just APACS processing support Local and regional payments support
Credit cards and Debit cards Bank transfers FX controls Branded transfer services
Local funds float for payouts Clear MO for decline management Intelligent use of e-wallets' and vouchers Less haste more speed, a pre paid card might be just a quick
fix Put yourself in your players wallet
Think locally and not globally
Future Modus Operandi
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www.securetrading.com | [email protected] | 0333 240 6000
Thinking locally requires many relationships; Banks, Payment and Financial Institutions Processors KYC and Fraud screening tools Technology companies Build or Buy (or both)
But has many benefits; Better control CPA and marketing expectations Maintain sensible payments costs Provide a higher level of customer care Increase churn and lengthen player lifetime expectancies
Conclusion
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Thank-You
Nick FittSenior Corporate Sales Manager
Email: [email protected]: www.securetrading.com
Twitter: @SecureTrading
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