Announcing The 2nd Martha’s Vineyard Craft Beer Festival!...
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We are pleased to announce the return of the Martha’s Vineyard Craft Beer Festival for it’s 2nd year!! Last year was awesome! We had the pleasure of hosting ~1300 beer fans, 64 breweries and 174 beers for a day to remember. Back for a second year we seek to increase attendance and sponsor engagement to continue to improve this unique destination beer festival. Martha’s Vineyard is an exclusive destination location for visitors from around the world. The festival will draw a wide range of consumers – from craft beer aficionados to college students and visitors to Martha’s Vineyard – all looking for an entertaining, craft beer festival experiece. With VIP, Designated Driver, and General Admission ticket levels, the Martha’s Vineyard Craft Beer Festival will provide an exciting guest experience, one that consumers anticipate year after year. The Martha’s Vineyard Craft Beer Festival is a widely marketed event including promotion via social media, email blasts, radio, posters and print collateral, listings on brewery websites and key industry organizations like Beer Advocate, BeerFests.com and Yankee Brew Magazine. Last year the festival marketing reached an astounding ~500,000 people! Age: 21-65 years of age Gender ratio: 60% male/ 40% female Income: $85K Average Income Local: 80% live and work in MA, RI & CT Lifestyle: Active, busy, professional, social Knowledge: brand-conscious Est. Attendance: +1,500 Target Marketing Reach: +500,000 By sponsoring this year’s festival your company’s name will be viewed by hundreds of thousands of Craft Beer fans in New England and beyond. before we even open the gates! Add your banner and sign presence at the festival, the images and QR codes* on the poster and website, and you stand to gain unprecedented value from your festival sponsorship. All sponsor packages can be customized to meet your company’s specific needs and goals – you’re not limited to just what you see here. Please contact us to set up a meeting where we can discuss cross-promotional opportunities and brainstorm ways to make this partnership as valuable for you as possible. Market Info www.mvCRAFTBEER.COM @MVCraftBeer © 2017 Martha’s Vineyard Craft Beer Festival Announcing... Craft Beer + Martha’s Vineyard? Yes, Please!! Craft Beer + Martha’s Vineyard? Yes, Please!! The 2nd Martha’s Vineyard Craft Beer Festival! Sept 23, 2017 Oak Bluffs, MA Waban Park Waban Park (Next to Inkwell Beach) BREWERIES Beatutiful island Vendors Bands beers 50 50 150 150 1 1 Fun Fun Live Live 70,000 Sq Ft of Beer FestivAL cONTACT: eRIN bAYER sANTOS 774-563-5764 [email protected]
Transcript of Announcing The 2nd Martha’s Vineyard Craft Beer Festival!...
We are pleased to announce the return of the Martha’s Vineyard Craft Beer Festival for it’s 2nd year!!
Last year was awesome! We had the pleasure of hosting ~1300 beer fans, 64 breweries and 174 beers for a day to remember. Back for a second year we seek to increase attendance and sponsor engagement to continue to improve this unique destination beerfestival.
Martha’s Vineyard is an exclusive destination location for visitors from around the world. The festival will draw a wide range of consumers – from craft beer a�cionados to college students and visitors to Martha’s Vineyard – all looking for an entertaining, craft beer festival experiece.
With VIP, Designated Driver, and General Admission ticket levels, the Martha’s Vineyard Craft Beer Festival will provide an exciting guest experience, one that consumers anticipate year after year.
The Martha’s Vineyard Craft Beer Festival is a widely marketed event including promotion via social media, email blasts, radio, posters and print collateral, listings on brewery websites and key industry organizations like Beer Advocate, BeerFests.com and Yankee Brew Magazine. Last year the festival marketing reached an astounding ~500,000 people!
Age: 21-65 years of ageGender ratio: 60% male/ 40% femaleIncome: $85K Average IncomeLocal: 80% live and work in MA, RI & CTLifestyle: Active, busy, professional, socialKnowledge: brand-consciousEst. Attendance: +1,500Target Marketing Reach: +500,000
By sponsoring this year’s festival your company’s name will be viewed by hundreds of thousands of Craft Beer fans in New England and beyond. before we even open the gates! Add your banner and sign presence at the festival, the images and QR codes* on the poster and website, and you stand to gain unprecedented value from your festival sponsorship.
All sponsor packages can be customized to meet your company’s speci�c needs and goals – you’re not limited to just what you see here. Please contact us to set up a meeting where we can discuss cross-promotional opportunities and brainstorm ways to make this partnership as valuable for you as possible.
Market Info
www.mvCRAFTBEER.COM @MVCraftBeer© 2017 Martha’s Vineyard Craft Beer Festival
Announcing...
Craft Beer + Martha’s Vineyard? Yes, Please!! Craft Beer + Martha’s Vineyard? Yes, Please!!
The 2nd Martha’s Vineyard Craft Beer Festival!
Sept 23, 2017
Oak Bluffs, MAWaban Park Waban Park
(Next to Inkwell Beach)
BREWERIES Beatutiful island Vendors Bandsbeers5050 150150 11 FunFun LiveLive
70,000 Sq Ft of Beer
FestivAL cONTACT: eRIN bAYER sANTOS774-563-5764 [email protected]
- Create a unique sustainable annual event- Stimulate end of season tourism- Provide an exciting consumer experience- Add a new type of event to the island o�erings- Promote local business & national brand awareness- Bring new awareness to the island through a�liation with quality brands with local, national and international sizes
MV Craft Beer Festival GoalsThe Format- 50 Brewery Tables in Main Tent- VIP Tasting featuring exclusive brewery releases - Tasting, 2oz small pour format of ~150 Brews- Food vending by local restuarants- Live music by Local Bands- Gaint Yard Games *New this year*- Related Vendors
We are inviting craft breweries, related & local businesses to partner with the festival. to make the 2nd Annual Martha's Vineyard Craft Beer Festival bigger and better than last year and for years to come.
By sponsoring the festival brands receive unique exposure through the event marketing while supporting the success of the event. Sponsor businesses receive event tickets, advertising placement, social media inclusion and an option to have a table at the event.
Sponsor the Festival Participate in the Event We are inviting local restaurants, caterers and chefs to join us in creating beer pairing o�erings for festival goers. Each participating chef will create a �nger food o�ering to pair with oneof the beers at the festival. Chefs can choosebrand or beer style. Participating restaurants/ caterers will receive a business listing on the festival website, festival program (given to each attendee) and social media inclusion highlighting the businesses o�erings. Partner with the Festival
We are partnering with local hospitality and transportation providers to provide convenient, easy access accomodations, dining and transportation for visitors attending the event. Festival Partners will enjoy increased advertising exposure in conjuction with the festivalmarketing and business from attendees. To become a festival hospitality partner we ask that you provideour guests a discounted rate, provide in-kind gift certi�cate in the amount of $100 or become a festival sponsor.
We are working with local retail partners to provideconvenient physical locations to purchase festival tickets. We will provide printed tickets, easy tracking method and payment solution.
Sell Tickets
Sept 23, 201750 Craft Breweries + 150 Beers + 1 Island 50 Craft Breweries + 150 Beers + 1 Island
2nd Martha’s Vineyard Craft Beer Festival
Craft Beer comes to Paradise again!!
We are inviting vendors of related goods and art to purchase vendor tables at the festival. Vendor spots start at $250
Sell Stuff
www.mvCRAFTBEER.COM @MVCraftBeer
Oak Bluffs, MA
© 2017 Martha’s Vineyard Craft Beer Festival
2016 Festival Photo Cred. Stoneface Brewing
$5,000
$2,000$1,000
$500
VIP/Gen Tickets
SponsorWeb Logo
WebsiteDirectory
Social Media
Flyer Logo
Event Banner
2/0
2/2
4/6
8/8
10/10 Large
Large
Large
Small
Small
Small
Premium
Standard
Standard
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12x
8x
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1x
1x
8 weeks
6 weeks
4 weeks
2 weeks
$250 0/2
Featured 2’x6’
2’x4’
2’x2’
$3,000
Event Table Placement
Premium
Front Right
Front LeftFeatured
Large 250px by 250px / Small 150px by 150px
Website Directory Featured - Top Listing., Logo Link, Contact Info, About, Social Media LinksPremium - Logo, Link, Contact Info, About, Social Media Links, MapStandard - Logo, Link, Contact Info, Map
Sponsorship Opportunities*
Sponsor Logo
Social Media Event Banner
Posts to Facebook, Instagram & TwitterBanner/ Flag at Event
Get your brand out there!
Specialized Sponsor PacakgesFlyer Logo Add your logo to the event �yer distributed weekly
$10,000 20/20 Homepage All All FlyersFeatured Main Stage +Front Center 2- 2’x6’
*Sponsorship packages are subject to change at anytime.
Music Sponsor packages: $1,000 Sponsor 1 of the 5 bands and get inclusion in all band related advertising in print, online & on stage shout outs - 5 Available
Beer Tent Sponsor: $7,500 Branded Banners on interior & Exterior of Beer Tent. All mention of Beer Tent will include Brand Namein all marketing channels.
Game Area Sponsor: $1,000 New this year! The festival will feature Giant Yard Games : Giant Jenga, Giant Beer Pong,Kick Corn & Fowling. Sponsorship includes custom logo representation on game of choice.Highly visable as photos will invade the internet from guests playing games.
Tasting Glass Sponsor: $2,500 Logo on Tasting Glasses given to each festival attendee. - 4 Available
Radio Sponsor: $2,250 Include your brand in our radio advertisng witha brought to you by message.
Stage Sponsor: $1,000 Logo Banner on Stage plus PA Shoutouts
50 Breweries + 150 Beers + 1 Island 50 Breweries + 150 Beers + 1 Island Martha’s Vineyard Craft Beer Festival
Craft Beer comes to Paradise again!!
www.mvCRAFTBEER.COM @MVCraftBeer© 2017 Martha’s Vineyard Craft Beer Festival
Festival Marketing
Social Media
Sept 23, 201750 Craft Breweries + 150 Beers + 1 Island 50 Craft Breweries + 150 Beers + 1 Island
Martha’s Vineyard Craft Beer FestivalCraft Beer comes to Paradise!!
www.mvCRAFTBEER.COM @MVCraftBeer
Oak Bluffs, MA
© 2017 Martha’s Vineyard Craft Beer Festival
Print MediaWeb Presence
Distribution Partners
/mvcraftbeer
@mvcraftbeer
@mvcraftbeer
Yankee Brew Magazine
MArtha’s Vineyard Times
Vineyard Gazette
Flyer Campaigns
The Martha’s Vineyard Craft Beer festival enjoys the value of having 2 major marketing componants: Beer & a popular New England destination location.
5+ Local Vineyard Ticket Retailers 5+ Local Vineyard Ticket Retailers
Cross Promotion With 50 LocaL, NationaL & International brands, and 5 local bands announcing thier participation in the event there is an exponentail marketing effect by sharing the event on each of thier social media channels and website calendars.
