In 2012, Shelby American will celebrate its golden anniversary. To honor this important milestone, Shelby American will launch a national tour that reaches millions of Shelby enthusiasts from coast to coast. The tour will kickoff at the Detroit Auto Show with stops at key automotive grassroots, track days and Concourse events.

The Shelby American 50th Anniversary Tour

Shelby American

Shelby American, a division of Carroll Shelby International, Inc. is the premier performance car company in the United States, committed to delivering cars and products that provide an unparalleled driving experience. The company has been at the forefront of automotive innovation since 1962. The company offers a line of Cobras, Shelby GT500 Super Snakes, GT350 and Shelby GTS vehicles. Based in Las Vegas, Shelby American also offers performance parts, merchandise, and a Speed Shop that tunes and upgrades all domestic performance vehicles.

Current vehicles include:

• Shelby Cobra 427 S/C

• Shelby Cobra 289 Street Car

• Shelby Cobra 289 FIA

• 2012 Shelby GT350

• 2007-2012 Shelby GT500 Super Snake

• 2011-2012 Shelby GTS

Vehicles Offered by Shelby American

GT350 GT500 Super Snake GTS

Cobra 289 Street Cobra 289 FIA Cobra 427 S/C

Shelby American’s 50th Anniversary Tour will begin in January and conclude in September 2012. Stops will range from major US auto shows in Detroit and New York to grassroots events like the Mustang Club of America Nationals, Boca Raton Concours, and The Pebble Beach Concours de Elegance. Typically, these events attract millions of car owners, collectors, business owners, media and VIPs. Shelby will display its high profile vehicles and (when possible) offer rides to prospects customers, media and VIPs.

Shelby American Events During 2012

Sponsorship Levels

Shelby American is offering four levels of sponsorship for your participation consideration. Each level provides an array of opportunities for your brand to draft behind the strength of the Shelby brand while reaching millions in the process. These levels include:

•Title Level •Platinum Level •Gold Level •Silver Level

The detail describing each sponsorship level’s features, benefits and cost can be found inside this sponsorship packet.

Key Stats:

• 5,000 Team Shelby members

• 1,000,000 hits per month on ShelbyAmerican.com

• $20,000,000 in PR value

• 3,000,000 people expected to see the tour

• 20 approximate number of tour stops

• 200,000 copies of the Shelby Annual distributed each year

• 22,836 Facebook followers

• 1,590 Twitter followers

• 30,000 members of ShelbyNation.com

• 13,000 Mustang Times monthly circulation

• Your branding (signage, logos, invitations, etc.) throughout exhibits, show rig, print materials, Shelby World Headquarters, Museum and on all Shelby American websites

• Visibility to millions of attendees during the year

• Exposure to high profile VIP Shelby guests.

• Co-branding on media efforts including quotes and logo on news releases

• Inclusion in all media pitches; past editorial placements have included the Robb Report, USA Today, Road & Track, Motor Trend Radio, Mustang Monthly, Detroit News, AutoWeek, PBS, SPEED, local event media and others

• Offer based promotional opportunity through Shelby Performance Parts

Sponsorship benefits

Detroit Auto Show Jan 9-22 Detroit, MI

Barrett-Jackson- Scottsdale Jan 16-22 Scottsdale, AZ

Boca Raton Concourse D’ Elegance Feb. 24 - 26 Boca Raton, FL

Shelby American 50th Celebration Mar 14-17 Las Vegas, NV

New York International Auto Show Apr 4-15 New York, NY

Barrett-Jackson-Palm Beach Apr 5-7 Palm Beach, FL

Shelby American Automobile Club-Nationals #37 (SAAC) May 27-29 Watkins Glen, NY

Team Shelby Northeast Region 50th Celebration May 30-31 TBD

Carlisle Ford Nationals Jun 1-2 Carlisle, PA

Ford/Shelby Mid-America Jun 13-17 Tulsa, OK

Barrett-Jackson-Orange County Jun 20-24 Costa Mesa, CA

Shelby Cobra Association-Texas (SCAT) TBD Dallas, TX

Northern California SAAC-Mini Nationals Aug 1-5 Sonoma, CA

Pebble Beach Concours D’Elegance Aug 15-19 Monterey, CA

Barrett-Jackson, Las Vegas Sep 19-22 Las Vegas, NV

50th Anniversary Tour Schedule

Scott Black Timepiece PR & Marketing sblack@tprm.com O: (214) 520-3430 www.tprm-usa.com

CONTACT

Roger Sorel Shelby American rogers@shelbyamerican.com (702) 942-7325 www.shelbyamerican.com

www.shelby50th.com