Annissa Imanina Graphic Standard Manual

BRAND IDENTITY

MANUAL ILLUSTRATOR

©2014 ANNISSA IMANINA’S

printed in Indonesia.

1. INTRODUCTION

2. USAGES 3. APPLICATIONS

This user guide manual contains the impor-tant stuffs to be carefully considered while using the logo of the illustrator/graphic designer Annissa Imanina.

what’s in the book?

FOREWORDS 7

12

8

13

14

17COLORS

SIZES

TABLE OFCONTENTS

DISORTION

TOOLS

PHILOSOPHY

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F O R E W O R D S

This Graphic Standard Manual contains all the guidelines and informations regarding the usage of the logo that has been made to brand the illustrator-graphic designer Annissa Imanina for her brands and artworks.The purpose of this guideline is to maintain the uniformity of the logo. It contains the description of the logo itself, the meaning behind it, the chosen colors, sizes, selected objects that the logo contains, the application of the logo and other aspects regarding the usage of this logo.All further usage of the logo is hoped to be up to the standard written in this graphic standard manual.

Annissa Imanina was born on January 25th 1993, inJakarta. Her horoscope is aquarius, described as a playful being who likes to express herself freely. She is described as a bright and transparent person by her friends. Growing up watching a lot of anime and fantasy movies, she dreams of becoming a manual watercolor illustrator who creates children books. One of her in-spiraiton is dallas clayton, a popular children book illustrator, and

her favorite movie is Lord of the Ring.

ANNISSA

b i o g

r a p

h y

i n t r o d u c t i o n /

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P H I L O S O P H Y

To represent the illustrator-graphic designer Annissa Imanina, the attempt was to create a logo that contains her most interests, skills and hobbies, represents her personalities, as well as appealing viewers to her brand.The chosen initial was AI, it stands for Annissa Imanina. I think it’s such a strong initial to brand her name as a graphic designer that focuses on illustrations. She wants to be known as an illustrator, one that mostly uses watercolor/manual method instead of digital ones, in her works. The chosen object to be seen in her logo is brush. The reason behind it is because she is best at making watercolor artworks.

This is the finalized black and white version of the logo and the one that’s placed on watercolor background & has the title of

the artist added in it.

The watercolor background has somevarieties of selections, other similar possi-ble patterns used are displayed along.

FINAl LOGO

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S T R O K E S

The element chosen for the manual illustrator Annissa Imanina was brush. The chosen initials are A and I, and the I in the initial was replaced with the element brush. The thickness and thinness of the strokes in the A, is developed along the progress. The thinner strokes that can symbolizes the keyword ‘playful’ is shown in the latest logo that’s used as the final logo. It’s not made so bold, since the character of the person is playful, feminim, and the best keywords to describe her are ‘anime’, ‘fantasy’, and ‘playful’.

The usage of the logo as her brand is described as follows. The rules of using the logo are created so that users won’t violate the rules during the usage of the logo that can result wrong delivery of message to the audiences of the logo.

USAGES

After the logotype is finalized, procceed to adding some more elements/shapes in the logo.

a p p

l i c a

t i o

n t e

c h n

i q u

e

r u l e s &r e g u l at i o n /

Here are described the deatils of the devel-opment of the strokes, the brush, and the other typefaces that were initially chosen.

development

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C O L O R S

colors similar to these are allowed to be used in the logo.

PANTONE

R : 149G : 162B : 206

R : 196G : 180B : 217

R : 151G : 219B : 170

R : 116G : 208B : 221

C : 42M : 32Y : 2K : 0

C : 22M : 28Y : 0K : 0

C : 41M : 0Y : 44K : 0

C : 50M : 0Y : 14K : 0

PANTONE: 7445EC PANTONE: 7437EC

PANTONE: 630EC PANTONE: 353EC

S I Z E Sminimum size for application of the logo & SAFE AREAthe color pallette used during the making

typefaceLifestyle Marker M54

A B C D E F G H I J K L M N O PQ R S T U V W X Y Z

a b c d e f g h i j k l m n o p qr s t u v w x y z

1.42 cm

1.81 cm

0.37 cm

0.25 cm

0.37 cm

If the logo is used smaller than the size of w: 1.42 l: 1.62 cm, the name of the artist won’t be seen clearly. Do not exceed the minimum size while using.

x 2 min size

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DISORTION

D O ‘ S & D O N T ‘ S

squash the logo

put the black/white logo on any non-watercolor/black and white pattern

put the black/white logo on plain background

change the logo colors

stretch the logochange the size of the typeface

and misplace itusage of logotype alone is allowed, as long it has her name on it

usage of any watercolor background is allowed but user should keep the

shape and tagline

The instructions of what users are allowed to do, and are not allowed to do.The rules & regulation of using the logo alone/usage of logo with background.

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T O O L S

brandINGAPPLICATION

The usage of the logo as her brand is described as follows. The rules of using the logo are created so that users won’t violate the rules during the usage of the logo that can result

wrong delivery of message to the audiences of the logo.

These are the tools to brand the manual illustrator Annissa Imanina, some of them are created for souvenirs for the created events for her.

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EVENTS

a children illustrations exhibition is performed by the manual children illustrator Annissa Imanina.

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STATIONARIES

2.5 cm

5 cm

5 cm

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Annissa Imanina’s name card & name card box.

stationary set.

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wooden watch with AI logo embossed on it.

illustration guide book by Annissa Imanina,available in two volumes.

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vinylThe vinyls made below are created for Annissa Imanina, as souvenirs/merchandise, containing songs of her artworks.

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bibliography

0.1photography

www.behance.net

www.pinterest.com

www.tumblr.com

https://www.behance.net/gallery/12386669/Azhim-Firdaus

https://www.behance.net/gallery/14403325/Rumah-Sakit-Cipto-Mangunkusumo

https://www.behance.net/gallery/14527579/Rumah-Sakit-Cipto-Mangunkusumo

https://www.behance.net/gallery/7910821/Glykos-Inc-Graphic-Standard-Manual

0.2references

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annissa imanina manual illustrator

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Annissa Imanina Graphic Standard Manual

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