ANNEXURE 7 CHOICE BASED CREDIT SYSTEM · PDF file213 annexure – 7 choice based credit...
Transcript of ANNEXURE 7 CHOICE BASED CREDIT SYSTEM · PDF file213 annexure – 7 choice based credit...
213
ANNEXURE – 7
CHOICE BASED CREDIT SYSTEM – STRUCTURE
FOR THOSE WHO HAVE JOINED FROM THE ACADEMIC YEAR 2014–15 ONWARDS
M.B.A
Sem
Subject Hrs. Cr. Adl. Cr.
Exam [Hrs]
Marks
Allotted
Int. Ext.
I
01 Core Management Theory and
Practice 4 3 3 25 75
02 Core Managerial Economics 4 3 3 25 75
03 Core Statistics for Management 5 4 3 25 75
04 Core Organizational Behaviour 5 4 3 25 75
05 Core Management Accounting 4 3 3 25 75
06 Core Written communication 4 3 3 25 75
07 Core Business Environment and
Law 4 3 3 25 75
08 Core Comprehensive Viva Voce – 1 – 100
09 Add.Cr.
Course
Communicative English
Paper–I [5]
1 3 25 75
10 SLC Indian Ethos and Values –
3 3 – 100
II
01 Core Marketing Management 4 4 3 25 75
02 Core Financial Management 4 4 3 25 75
03 Core Production and Operations
Management 4 3 3 25 75
04 Core Human Resource
Management 4 4 3 25 75
05 Core Management Information
System 4 3 3 25 75
06 Core Research Methodology 4 2 3 25 75
07 Core Comprehensive Viva Voce – 1 – 100
08 Core Summer Training
*Report;@Viva – 1
40
[*30:@10]
60
[*50:@10]
09 NME Managing an Enterprise 6 4 3 25 75
10 Add.Cr.
Course
Communicative English
Paper–II [5]
1 3 25 75
11 SLC Retail Management 3 3 – 100
214
Sem Part Subject Hrs. Cr. Adl. Cr.
Exam [Hrs]
Marks
Allotted
Int. Ext.
III
01 Core Operations Research 5 4 3 25 75
02 Core Entrepreneurship 5 4 3 25 75
03 Core Decision Analysis and
Decision Support Systems 5 4 3 25 75
04 Core Comprehensive Viva Voce – 1 – 100
05 *Elect.-I Paper – I 5 2 3 25 75
06 *Elect.-II Paper – II 5 2 3 25 75
07 *Elect.-III Paper – III 5 2 3 25 75
08 Add.Cr.
Course Soft Skill – I [5]
1 3 25 75
09 SLC Basics of Insurance
Management – – 3 3 – 100
IV
01 Core Strategic Management 6 5 3 25 75
02 Core Software Engineering and
Quality Management 6 5 3 25 75
03 Core Comprehensive Viva Voce
1 – 100
04 *Elect.-I Paper – I 6 2 3 25 75
05 *Elect.-II Paper – II 6 2 3 25 75
06 *Elect.-III Paper – III 6 2 3 25 75
07 Elective Project
*Report;@Viva – 4 –
40
[*30:@10]
60
[*50:@10]
08 Add.Cr.
Course Soft Skill – II [5]
1 3 25 75
09 SLC Hospital Management 3 3 – 100
TOTAL 120 90 16
* Elective I – Marketing
Elective II – Finance
Elective III – Human Resource Management
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ELECTIVES - III SEMESTER
Marketing
Finance
Human Resource
Management
1. Product and Brand
Management
2. Sales and
Distribution
Management
3. Logistics and
Supply Chain
Management
4. Advertising and
Sales Promotion
5. Relationship
Marketing
6. Marketing
Research
1. Indian Capital
Market
2. International Trade
Finance and
Documentation
3. Strategic Financial
Management
4. Cost Systems and
Cost Control
5. Fundamental and
Technical Analysis
6. Project Finance
1. Human Resource
Development
2. Labour Legislation
and Administration
3. Industrial
Relations and
Industrial
Democracy
4. Strategic Human
Resource
Management
5. Organisational
Design for
Excellence
6. Recruitment &
Selection
216
ELECTIVES - IV SEMESTER
Marketing
Finance
Human Resource
Management
1. Marketing of
Services
2. Consumer
Behaviour
3. Retail Marketing
4. Business to
Business
Marketing
5. International
Marketing
6. Rural Marketing
1. International
Finance
2. Management of
Financial Services
3. Industrial
Finance
4. Insurance
Management
5. Principles &
Practices of
Banking
6. Financial
Derivatives
1. Performance
Management
2. Compensation
Management
3. Organisation
Development
4. Stress Management
5. International Human
Resource
Management
6. Managing
Interpersonal
Effectiveness
217
M.B.A.: Those Who Have Joined From The Academic Year 2014–15 Onwards Under CBCS System
Core Subject OPERATIONS RESEARCH Code: 14184301 SEMESTER III
5 Hrs/Week Credits 4
Objective:
This course is intended to introduce the methods of Operations
Research and emphasize the mathematical procedures of nonlinear
programming search techniques in management related problems.
UNIT – I: [15 Hrs]
Introduction to Operations Research – Definition and application
of operations research – Mathematical models– deterministic and
probabilistic – simple business examples – linear programming –
formulation – graphical solution – simplex method – duality.
UNIT – II: [15 Hrs]
Transportation Problem – Initial Basic Feasible Solution – North
West Corner Rule, Lest Cost Method and Vogal’s Approximation
Method – Optimal solution using Modi Method –Degeneracy,
Unbalance transportation problem – Assignment problem – travelling
salesman problem
UNIT – III: [15 Hrs]
Concept of Network Analysis – Critical Path – PERT – Project
Crashing – Resource Allocation.
UNIT – IV: [15 Hrs]
Decision Theory – Decision Making under Certainity – Under
Uncertainity, – Pay Off Tables – Expected Value of Perfect Information
– Game Theory – Pure and Mixed Strategies , Dominance Rule –
Graphical Solution.
UNIT – V: [15 Hrs]
Queuing Theory – Single Channel Models. Simulation – Monte
Carlo Method. TEXTBOOK:
01. Sharma J.K., Operations Research Theory and Application,
Macmillan, 2006. REFERENCES:
01. Handy A. Taha, Operations Research – An introduction, Pearson,
2002. 02. Hillier and Lieberman, Introduction to Operations Research,
McGraw – Hill, International Edition, 2005.
03. Kanti Swarup, Gupta and Man Mohan, Operations Research, S.Chand, 2001.
04. Panneerselvam R., Operations Research, Prentice Hall of India, 2002.
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05. Kanti Swarup, Gupta and Man Mohan, Operations Research, S.Chand, 2001.
06. Panneerselvam R., Operations Research, Prentice Hall of India, 2002.
Core Subject ENTREPRENEURSHIP Code: 14184302
SEMESTER III
5 Hrs/Week
Credits 4
Objective:
To expose the concepts of entrepreneurship and motivated to be self –
styled entrepreneurs. To develop entrepreneurial skills and to
focus the problems, Prepare feasibility reports, Various facilities
services offered and prospects of small business.
UNIT – I: [15 Hrs]
ENTREPRENEURIAL PERSPECTIVE: Concept of
entrepreneurship, nature and importance of entrepreneurship, role of
entrepreneurship in economic development, ethics and social
responsibilities of entrepreneurs, future of entrepreneurship and
development of women entrepreneurs. Entrepreneurial traits,
competing theories of entrepreneurship and entrepreneurial
motivation.
UNIT – II: [15 Hrs]
CREATING AND STARTING A VENTURE: Identifying and
evaluating the opportunity, Identifying the sources of new ideas,
methods of generating ideas and creative problem solving techniques.
Designing and building the successful organization. Entrepreneurial
careers, education and training. Strategic orientation, commitment to
opportunity.
UNIT – III: [15 Hrs]
PRODUCT PLANNING AND DEVELOPMENT PROCESS:
Developing a business plan– scope and value of business plan,
resources required and managing the enterprise. Purposeful
innovation and principles of innovation. Group innovation. Business
innovation with a purpose, vision and strategy. Human values in
innovation. Institutionalisation of innovation at workplace and
rejuvenating workplace through planned change.
UNIT – IV: [15 Hrs]
FINANCING THE NEW VENTURE: Sources of capital,
commercial banks, government grants. Informal risk capital and
venture capital. Managing early growth of new venture; Strategies for
growth and implication for growth and information planning and
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control. New venture expansion strategies and issues. Critical aspects
in the marketing, financial and organizational plans.
UNIT – V: [15 Hrs]
SPECIAL ASPECTS IN ENTREPRENEURSHIP: Entrepreneurship,
International entrepreneurship. International Vs domestic
entrepreneurship problems and opportunities in rural sectors and
international. Future of entrepreneurship. Entrepreneurial careers,
education and training .Various Institutional Support for
entrepreneurs.
TEXT BOOK: 01. Robert D.Hisrich, Michael P.Peters, Entrepreneurship, Tata
McGraw – Hill, New Delhi, 2009. REFERENCES:
01. Dr. C.B.Gupta, Dr. N.P.Srinivasan, Entrepreneurship
Development in India, Sultan Chand and Sons, 2000. 02. Hisrich and Peters – Irwin, Entrepreneurship – Starting,
Developing and Managing A New Enterprise, Tata McGraw –
Hill, 1992 03. Peter F.Drucker, Innovation and Entrepreneurship – Practice
and Principles; Affliated – Affliated East – West Press Ltd, 1992.
Core Subject DECISION ANALYSIS AND DECISION SUPPORT SYSTEMS
SEMESTER III Code: 14184303
5 Hrs/Week
Credits 4
Objective:
To introduce the technologies, fundamentals of decision making which
helps in decision making. To enhance the capabilities of decision
making for individuals, groups and for enterprise in the unstable
business scenario.
UNIT – I: [20 Hrs]
Managers and Decision making – Managerial decision making
and information systems – managers and computerized support –
framework for decision support – concept of decisions support systems
– group support systems – Executive information support systems –
introduction to Expert systems and Intelligent agents – knowledge
management systems – supporting ERP and SCM.
UNIT – II: [15 Hrs]
Decision making: introduction and Definitions – systems –
models – preview of modelling process – Decision making phases:
intelligence, design, choice – evaluation – implementation phase –
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alternative models. Introduction to DSS –– Characteristics and
capabilities of DSS and DSS components –Classifications of DSS.
UNIT – III: [15 Hrs]
Group decision support systems –– Decision–making in groups,
its characteristics and challenges, the technology of GDSS, the GDSS
meeting process, creativity and idea generation – GSS and
collaborative computing issues and research.
UNIT – IV: [15 Hrs]
Enterprise decision support systems – concepts and definitions –
evolution – executive’s roles and their information needs –
characteristics and capabilities of ESS – comparison of EIS and DSS –
supply and value chains and decision support – problems and
solutions.
UNIT – V: [10 Hrs]
Introduction to knowledge management – knowledge –
organizational learning and organizational memory – knowledge
management – knowledge management development – methods –
technologies and tools – Knowledge management and AI – electronic
document management.
TEXT BOOK:
01. Efrain Turban, Jay E. Aronson, Decision Support Systems and
Intelligent Systems, 6th Edition, Pearson Education, 2001.
REFERENCE:
01. George M. Marakas, Decision Support System, Prentice Hall,
India, 2003.
Core Subject COMPREHENSIVE VIVA VOCE Code: 14184304
SEMESTER III
Credits 1
A Comprehensive subject viva voce covering all the subject
taught in that semester will be conducted at the end the semester.
External Experts will be invited as panellists and they will do the
assessment.
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Elective PRODUCT AND BRAND MANAGEMENT Code: 14184351
[ELECTIVE – MARKETING] 5 Hrs/Week
SEMESTER III Credits 2 Objectives:
To enhance the basic Marketing Management concepts in the area of
products and brand management and assist the students in making
decisions for innovative products in competitive market.
UNIT – I: [18 Hrs]
Business objectives and product planning– Demand and Product
planning– Product life cycle– Different stages of Marketing mix during
PLC. Branding– Packaging– Related planning to other elements of the
marketing mix, physical distribution and promotion.
UNIT – II: [13Hrs]
Organisation of the Product Management–Product Innovation–
Developing Product plans, product policy– product positioning –
Product modification– product elimination– product appraisal systems.
UNIT – III: [18 Hrs]
New product management– Nature and importance of organizing
for new product planning and development– product planning and
development process– Explorations.
Search for new product ideas– Business analysis Product
development– product testing – Market testing– commercialization–
Follow up requirements– Effective management of new product
planning and development.
UNIT – IV: [13 Hrs]
Brand, Brand identity– brand image and building, Brand
personality and Brand loyalty. , Brand Extension., Brand positioning–
Repositioning, Brand equity– Conceptualization and measurement of ,
Brand equity.
UNIT – V: [13 Hrs]
Marketing strategies for Indian Brands. Brand Portfolio
Management – Brand Audit– Brand management plan– Role of product
managers and Brand managers – Organising the Brand management
system. Brand Rejuvenation and Relaunch.
TEXT BOOK:
01. Moorthi Y.L.R., Brand Management – The Indian Context, Vikas Publishing House, 2004.
REFERENCES:
01. Donald R., Lehman and Russel S., Product Management, Tata McGraw – Hill, 2002.
02. Keller, Strategic Brand Management, Pearson Education, 2007.
03. Ramanuj Majumdar, Product Management in India, Prentice – Hall in India, 2005.
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Elective SALES AND DISTRIBUTION MANAGEMENT [ELECTIVE – MARKETING] Code: 14184352
SEMESTER III 5 Hrs/Week Credits 2
Objectives:
To inculcate the knowledge about salesmanship among students and to
teach them on intricacies of sales Management, this subject is being
taught to the students.
UNIT – I: [13 Hrs]
Introduction to sales management: Evolution, nature and role of
sales management– Difference between marketing and selling;
Marketing management process – Emerging trends in sales
management, selling skills and selling strategies.
UNIT – II: [18 Hrs]
Selling process– Sales presentation, handling customer
objections. Closing the sale and follow up action. Forecasting market
demand– factors affecting selection of a forecasting method.
UNIT – III: [18 Hrs]
Sales organization– Organisational design, sales process
automation, emerging organisational design. Management of sales
territory– Designing a sales territory– use of information technology.
Management of sales quota– types of sales quota– Methods and
problems in setting quota.
UNIT – IV: [18 Hrs]
Recruitment and selection of sales force. Training the sales
force– objectives and challenges. Training process – Training methods–
Role of trainer. Sales force motivation– Importance, process and
theories of motivation. Factors influencing the motivation of sales
person and evaluation of sales force.
UNIT – V: [18 Hrs]
Distribution channel– Activities of distribution channel;
distribution channel strategy and distribution channel management.
Designing customer oriented marketing channels, customer oriented
logistics management; managing channel member behaviour–
Managing the international channels of distribution.
TEXT BOOK: 01.Tapan K. Panda and Sunil Sahadev; Sales and Distribution
Management, Oxford Publications, 2005.
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REFERENCES: 01. Eugine M. Johnson, David L. Kurtz and Eberhard E. Schewig,
Sales Management; Concepts, Practices And Cases, Tata McGraw – Hill, 1986.
02. Geoffery Lancaster and David Jobber; Selling And Sales
Management; 3rd Edition, Prentice Hall, 1998
Elective LOGISTICS AND SUPPLY CHAIN MANAGEMENT Code: 14184353 [ELECTIVE – MARKETING] 5 Hrs/Week SEMESTER III Credits 2
Objectives:
Achieve a good foundation in Logistics and supply Chain Management.
Develop Capability and Skills in handing of decision making in
design, Planning and control of logistics Management
UNIT – I: [15 Hrs]
Understanding the supply Chain: Basic concept &
philosophy; Essential Features, Infrastructure, flows (Cash, Value and
information). Key issues in SCM, benefits.
UNIT – II: [15 Hrs]
Supply Chain performance, Drivers and metrics, Designing
Distribution networks, Network design in Supply Chain, Demand
forecasting and aggregate planning in supply chain.
UNIT – III: [15 Hrs]
Concept, Various costs associated with inventory. Planning
supply and demand in SCM, Economies of scale: Cycle inventory,
Safety inventory. Determining optimum level of product availability.
UNIT – IV: [15 Hrs]
Logistics as part of SCM, Logistics costs, different models,
Logistics sub- system, inbound and outbound logistics, Vehicle
loading, Vehicle Routing methods, Cross clocking, Carrier Selection,
Bullwhip effect in logistics, out bound logistics – distribution and
warehousing management.
UNIT – V: [15 Hrs]
Sourcing decision, pricing and revenue management in SCM,
Co-ordination in a supply chain, Recent issues in SCM: Information
Technology, CRM Vs SCM, Bench Marking, Out sourcing and Value
addition in SCM.
TEXT BOOK:
01. Sunil chopra, Peter Meindl and D.V.Kalra, Supply Chain
Management: Strategy Planning and operation , Pearson
Education, 3rd Edition 2007.
02. Supply Chain Management: Sarikakulkarani and Ashok
Sharma – Tata Mcgraw hill 2004.
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REFERENCES:
01. G.Raghuram(I.I.M.A), Logistics and Supply Chain Management,
Macmillan, 2000.
02. B.S.Sahay , Supply Chain Management, Macmillan,
2000.Emiko Boanafield – Harnessing value in the Supply
Chain, Johnwiley: Singapores.1999.
03. Logistics Management – S.K. Bhattacharya – S.Chand 2008.
Elective ADVERTISING AND SALES PROMOTION
[ELECTIVE – MARKETING] Code: 14184354
SEMESTER III
5 Hrs/Week
Credits 2
Objective:
To equip the students with techniques and methods of advertising and
sales promotion and make them suitable for real world marketing
trends.
UNIT – I: [18 Hrs]
Nature and scope of advertising–Types of advertising–functions
of advertising. Advertising planning and decision making, Environment
of advertising, advertisement and economy; advertising and the
society. Advertising’s role in the marketing process: Legal, ethical and
social aspects of advertising: Elements & Process of communication.
UNIT – II: [13 Hrs]
Advertising agencies– Structure and Functions of ad agencies,
selection of ad agency. agency partnership. Profile of top ten
advertising agencies in India. Organisation of advertising department
UNIT – III: [13 Hrs]
Media – Meaning – Definition – types – Media Planning – factors
involved in Media planning – Campaign planning process – Budgeting
in Advertising – Advertising research Evaluation – Advertising Vs
Consumer behavior
UNIT – IV: [18 Hrs]
Advertising & creativity: Creative brief in advertising copywriting
for print media– principles, styles, advertising visualization and
Design, Production of print, broadcast and other advertisements,
Layout different types of layout s – pulsing – jingles
UNIT – V: [13 Hrs]
Scope and importance of sales promotion– objectives, - Push &
Pull strategy and its relevance in sales Promotion - tools of sales
promotion.
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TEXT BOOK: 01. Advertishing Management by Jaishri Jethwaney & Shruti Jain –
Oxford University Press, 2007.
02. Advertishing and Sales Promotion Management by
S.A.Chunawalla - Himalaya Publishing House 4th revised
Edition, 2009.
REFERENCES:
01. Advertising and Sales Promotion Management – S.H.H. Kazmi
& Sathish K.Batra – Excel Broks – 3rd Edition, 2009.
02. Advertising Management – Rajeev Batra , John G Meyers, David
A Aakar – Prentice Hall India – 5th Edition, 2005.
03. Advertising and Sales Promotion Management – George E.Belch
and Micheal A bech – Tata Mc Graw Hill – 5th Edition, 2010.
04. Monle – Lec – Carla Johnson, Principles of Advertising – A
Global Perspective -2nd Edition, 2009.
Elective RELATIONSHIP MARKETING Code: 14184355
[ELECTIVE – MARKETING] 5 Hrs/Week
SEMESTER III Credits 2 Objective:
Relationship marketing course intended to bring the necessity of
retention and creating relationship with customer and its implication
in general marketing practices and sales and overall image of the
company.
UNIT – I: [13Hrs]
An overview of Relationship Marketing: Paradigm shift in
Marketing– Themes for New Marketing– Integrating Relationship
strategies with Information Technology. Fundamental concepts in
Relationship Marketing: Defining relationship marketing concepts.
Relationship marketing programmes – Types of Relationship marketing
programmes.
UNIT – II: [13 Hrs]
Customer acquisition strategies: Customer Life cycle–
Acquisition Tactical Management– Profiling, Regression scoring, NPV of
a customer – Estimating future value of acquired customers. Customer
Retention strategies, Changing retention rates and measuring
customer retention.
UNIT – III: [18 Hrs]
The Add–on selling strategies: Managing and delivering on
customer Expectations. Customer loyalty ; Degree of loyalty, Devising a
Loyalty based Relationship building strategy and loyalty economics.
Key economic measures that are central to relationship marketing,
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including lifetime value of a customer, acquisition cost per customer,
pocket price, and cost–to–serve.
UNIT – IV: [13 Hrs]
Analyzing Profitability of Customers – Value chain analysis;
customer defections; Redefining Business performance through
customer– centric marketing. Information Technology Enabled –
Database marketing, Measurement in data base marketing,
Technological ship marketing; Cost Effectiveness of Making offers
Through Data–driven Marketing.
UNIT – V: [18Hrs]
Overview of CRM and web based technologies: Evolution of
Relationship concept; CRM and Relationship marketing. Integrated
Relationship Marketing Strategy; Strategy for improvement. Guidelines
for implementation. Organizational design and implementation
barriers and strategies.
TEXT BOOK:
01. Sajahan S., Relationship Marketing – Text and Cases, Tata
McGraw – Hill, 2004.
REFERENCES:
01. Aino Halinen, Relationship Marketing in Professional Services,
Routledge Publications, 1996.
02. Merlin Stone, Bryan Foss; Successful Customer Relationship
Management, Kogan Page, 2002.
03. Richard Batterley, Leading Through Relationship Marketing,
Tata McGraw – Hill, 2007.
Elective MARKETING RESEARCH Code: 14184356
[ELECTIVE – MARKETING]
SEMESTER III
5 Hrs/Week
Credits 2
Objective: The course is designed to inculcate the analytical abilities and research
skills among the students.
UNIT – I: [13 Hrs]
Introduction to marketing research – evolution – Definition –
nature and scope – Basic and Applied Research – Types of Research –
Marketing Research Process.
UNIT – II: [13 Hrs]
Defining the Marketing Research Problem and developing an
approach – importance of defining the problem – Research design –
definition and classification.
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UNIT – III: [18 Hrs]
Primary and secondary data sources – designing of data
collection tools – Questionnaire and form design – Data Collecting
Methods – Sampling – Probability and Non–Probability Sampling –
Sample Size – The nature of field work.
UNIT – IV: [18 Hrs]
Frequency distribution – cross–tabulation– Data Analysis –
Univariate, Bivariate, Multivariate –Hypothesis Testing – Descriptive
and Inferential Statistics – Anova, Ancova, Manova, Factor, Cluster,
Discriminant Analysis.
UNIT – V: [13 Hrs]
Report Writing – Presentation of Data – Application of Marketing
Research– Advertising Research, Sales analysis and Product testing
TEXT BOOK:
01. Naresh K. Malhotra, Marketing Research: An Applied
Orientation, 6th Edition, Pearson Education, 2009.
REFERENCES:
01. Aaker, Kumar, Day – John Wiley, Marketing Research, 9th
Edition, John Wiley and Sons.
02. Kinnear and Taylor, Marketing Research, McGraw – Hill, 10th
Edition 2000.
03. Paul E. Green and Donald S. Tull, Research for Marketing
Decisions, 5th Edition, Prentice Hall of India, New Delhi, 2008.
04. Richard D Irwin Inc, Marketing Research: Text And Cases –
Boyd, Westfall and Stasch, AITBS, Home Wood, Illinois, 2005.
Elective INDIAN CAPITAL MARKET Code: 14184361
[ELECTIVE – FINANCE] 5 Hrs/Week
SEMESTER III Credits 2
Objectives:
To empower the students in stock market operation, primary market,
secondary market, mutual funds, debt market and security market
indicators. It helps them to invest in stock market and they can advice
others to invest in stock market.
UNIT – I: [13 Hrs]
Introduction, Meaning, Historical Development of stock
exchanges in India –NSE–OTCEI–Committee recommendations–Rules
in stock exchanges by SEBI.
UNIT – II : [18 Hrs] Primary Markets– Public issues management–Role of OTCEI,
Listing of securities–Credit rating agencies, Marketing of issues–New
228
dimensions. Secondary markets– share quotations–different methods–
stock market returns and Vallen effect.
UNIT – III : [13 Hrs]
Mutual funds– UTI, LIC, GIC, and other institutions, various
schemes, money market–Types of funds –Evaluation of different funds
and schemes.
UNIT – IV : [13 Hrs]
Debt Markets–features –Types of Debt financing– Rating of debt
securities–Secondary markets for debt securities.
UNIT – V : [ 15Hrs]
Security Market Indicato rs– Types of Index–Maintenance
problems with indices–Warrants, Convertible securities, Exchangeable
debt, Management of interest rate fluctuations– Types of Derivatives.
TEXT BOOKS: 01. Donald E. Fisher Ronald J.Jordan, Security Analysis and
Portfolio Management, 6th edition, Prentice Hall of India, 2007. 02. Jack Clark Francis, Investment – Analysis And Management,
McGraw – Hill,1991.
03. Jack Clark Francis, Management of Investments, McGraw – Hill, 1993.
REFERENCES: 01. How the Bond Marketing Work, New York, Institute of Finance,
Prentice Hall.
02. James C.Van Horne, Financial Management and Policy, Prentice Hall.
03. Kolb, Understanding Futures Markets, Prentice Hall of India, 1997
Elective INTERNATIONAL TRADE FINANCE AND DOCUMENTATION
[ELECTIVE – FINANCE] Code: 14184362
SEMESTER III
5 Hrs/Week
Credits 2
Objective:
To enrich students knowledge and understanding various operations,
documentations, executing Export and Import orders and promotional
measures which emphasis on developing systematic approach to do
International Business.
UNIT – I: [8Hrs]
FOREIGN TRADE AND TRANSACTION: Meaning–Export–
Import–Scope–Functions– Types of imports and exports Balance of
Trade –Balance of Payments–Theories of Foreign Exchange
mechanism.
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UNIT – II: [18 Hrs]
Export contract, Export Procedures – Registration, Pre shipment
Shipment and Post Shipment. Shipping documents in Foreign Trade,
Marine Insurance Policy, INCOTERMS and Export Finance.
UNIT – III: [18 Hrs]
Methods of payments used in foreign trade, Letter of credits –
Procedure and types. Export promotion measures : Duty Drawback ,
EPCG, Market Development Assistance(MDA),Market Access Initiative
( MAI), Deemed exports. Deferred Payment Guarantee.
UNIT – IV: [18 Hrs]
Export Promotion Institutions: Export Promotion Councils,
Commodity Boards, Export Inspection Council, Indian Trade
Promotion Organization, Indian Institute of Foreign Trade, Indian
Institute of Packaging , Export Processing Zones, EOUS & Chamber of
Commerce.
UNIT – V: [13 Hrs]
INTERNATIONAL FINANCIAL INSTITUTIONS: EXIM Bank, Asian
Development Bank(ADB), Export Credit Guarantee
Corporation(ECGC), World Bank, International Development
Association, Bank of International Settlement, Multinational.
Investment Guarantee Agency, International Investment Bank,
Industrial Credit and Investment Corporation of India (ICICI).
TEXT BOOKS:
01. Foreign Trade & Foreign Exchange - B.K. Chaudhuri, O.P.
Agarwal Himalaya Publishing House, 2007. 02. Export & Import procedures & Documentation – Acharya Jain,
Himalaya Publishing House, 2008. REFERENCE:
01. Francis Cherunilam, International Trade and Export
Management, Himalaya Publishing House, 2007. 02. Jeevanandam, Foreign Exchange – Practice and Concepts and
Control, S.Chand, 2008.
Elective STRATEGIC FINANCIAL MANAGEMENT
[ELECTIVE – FINANCE] Code: 14184363
SEMESTER III
5 Hrs/Week
Credits 2
Objective:
To know the advanced concept in financial management and costing.
To improve the student’s knowledge in merger, acquisition, break even
exchange ratios, corporate takeovers, activity based costing etc.
230
UNIT – I: [13 Hrs]
Financial planning and forecasting – Use of financial models,
simulation, Probabilities in financial forecasting –Advanced problems
in Cash–Fund flow analysis, Ratios, Cost of Capital–Capital Structure
theory.
UNIT – II: [ 18 Hrs]
Quantitative Techniques in Working Capital Management–
Different models–Miller–Orr–Baumal –EOQ–Mergers and Acquisitions –
Break even exchange ratios–Corporate Takeovers– Tax and other legal
aspects –MRTP, FEMA.
UNIT – III: [18 Hrs]
Negotiations – Term loans –Hire–purchase –Leasing –Mergers
and Acquisitions negotiations –Capital Budgeting and Risk–Using
Betas for capital budgeting decisions–Sensitivity analysis –Monte Carlo
simulation–Decision tree.
UNIT – IV: [13 Hrs]
Interaction of Investment and financing Decision–Empirical
Studies in Capital Structure and Dividend policies.
UNIT – V: [13 Hrs]
Activity Based Costing. – Benefits and Limitations–Classification
of activities–Activity based profitability analysis–Activity based cost
systems.
TEXT BOOK:
01. Vedpuriswar A.V., Strategic Financial Management, Vision
Books.
REFERENCES:
01. George. E. Picha, Essentials of Financial, Haper and Row.
02. James Van Horne, Financial Management and Policy, Prentice
Hall.
03. Prasanna Chandra, Financial Management, Tata McGraw – Hill.
Elective COST SYSTEMS AND COST CONTROL Code: 14184364
[ELECTIVE – FINANCE] 5 Hrs/Week
SEMESTER III Credits 2 Objective
To understand cost audit, rights and responsibility of auditor,
various budget, cost audit rules, marginal costing and its application
in business.
UNIT – I: [18 Hrs] Cost Audit Organisation of costing department–Role of Auditor–
His rights–Responsibilities–Liabilities–both under companies Act 1956
–Cost and works accountants Act 1959.
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UNIT – II: [13 Hrs]
Cost Audit rules–cost accounting records rules u/s20 (1) (d) cost
audit reports u/s233 (B) of companies Act 1956.
UNIT – III: [13 Hrs]
Budgeting – Functional budges–Master budgets–Flexible
budges–Budgeting with Network analysis–Zero based budgets–
Performance budgets.
UNIT – IV: [13 Hrs]
Pricing – role of costing in pricing joint products–Multiple
product pricing.
UNIT – V: [18 Hrs]
Marginal costing –Techniques in decision making–significance of
relevant costs–Stock valuation–cost accounting for service industries–
Organizational structures and cost control systems.
TEXT BOOK:
01. Jain and Narang, Cost Accounting, Kalyani Publishing.
REFERENCES:
01. Khan and Jain, Management and Cost Accounting, Tata
McGraw – Hill.
02. Robert Kaplan, Advanced Management Accounting, Prentice
Hall.
Elective FUNDAMENTAL AND TECHNICAL ANALYSIS Code: 14184365
[ELECTIVE – FINANCE] 5 Hrs/Week
SEMESTER III Credits 2
Objective:
To understand how to analyze the share price movements and company
performance through fundamental and technical analysis
UNIT – I: [13 Hrs] Introduction to investment – Objectives of Investment – Process
of Investment - Sources of Investment information – Investment
Activity – Modes of Investment -Risk – Return relationship.
UNIT – II: [13 Hrs]
Meaning of Risk – Types of Risk – Systematic Risk- Unsystematic
risk – Risk Measurement - Minimizing Risk exposure – Valuation of
fixed income bearing security and equity share.
UNIT – III: [18Hrs] Economy Analysis – Factors considered in Economic Analysis –
Economic Forecasting – Industry analysis – Classification of Industry –
Industry life cycle – Factors to be considered in Industry Analysis . Key
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factors – Indices- Regression Analysis- Importance of Government
policy - Policy on foreign Direct Investment.
UNIT – IV: [13 Hrs]
Company Analysis – factors considered in Company Analysis –
Analysis of financial position –Input–Output analysis–Annual report -
Decision trees- Simulation – Economic value added concept- generally
accepted accounting principle -Blue ship Company – Investment
Decision.
UNIT –V: [18 Hrs] Technical Analysis –– Assumptions – Tools – Contrary opinion
theory – Dow theory – Primary Trend - Secondary trend – Minor Trend
– Support & Resistance level – Indicators – Odd lot Trading – Moving
Average oscillators – RSI – ROC – MACD – Chart – Point & figure Chart
– V formation – Head & Shoulders – Triangles - Technical analysis Vs
Fundamental Analysis.
TEXT BOOKS:
01. Donald E. Fisher Ronald J. Jordan, Security Analysis and
Portfolio Management, 6th Edition, Pearson.
02. Punithavathy Pandian – Vikas Publishing House Pvt.Ltd.
Investment Analysis and Portfolio Management – Prasanna
Chandra – Tata Mc.Graw- Hill 2nd Edition.
03. Jack Clark Francis, Investment – Analysis And Management,
McGraw – Hill.
04. Jack Clark Francis, Management of Investments, McGraw –
Hill. REFERENCES:
01. Bhalla V.K., Investment Management, S.Chand, 2008.
02. Dixit R.K., Behviour of Share Prices and Investment in India,
Deep and Deep Publications.
Elective PROJECT FINANCE Code: 14184366
[ELECTIVE – FINANCE]
SEMESTER III
5 Hrs/Week Credits 2
Objectives:
This syllabus main purpose to enrich the student’s knowledge and
understanding from the following concept:
a) Project planning
b) Financial analysis
c) Social cost benefit analysis
d) Financial feasibility study
UNIT – I: [18 Hrs]
Introduction, Project planning, objectives and steps in capital
budgeting, Level of decision making, understanding resource allocation
framework, Generation and screening of project ideas.
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UNIT – II: [18 Hrs]
Financial analysis of the project, Time value of Money, Cost of
capital and projected cash flow statements, Projected Balance sheet,
relevance of CAPM Model in project finance, Analysis of Risk in
finance.
UNIT – III: [13 Hrs]
Social cost benefit analysis, NPV method.
UNIT – IV: [13 Hrs]
Financial Feasibility Analysis, Preparation of project report.
UNIT – V: [13 Hrs]
Project financing in India.
TEXT BOOKS: 01. Prasanna Chandra, Project Planning Analysis, Selection and
Implementation, Tata McGraw – Hill, 2002. 02. Vasant Desai, Project Management, Himalaya Publishing
House.
REFERENCES: 01. Choudhury, Project Management, Tata McGraw – Hill, 2004. 02. Nagarajan K., Project Management, 2nd Edition, New Age
International Publishers.
Elective HUMAN RESOURCE DEVELOPMENT Code: 14184371
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER III
5 Hrs/Week
Credits 2
Objective:
To enhance the knowledge from the basics of Human Resources
Management to Human Resources Development and to understand the
methods of development and appraisal of Individuals as well as the
organization in the competitive world.
UNIT – I: [8 Hrs]
Introduction to the concept of HRD – meaning and importance.
Strategic framework for HRM, HRD, human Factor
characteristics, HRD functions & Need for HRD in the Indian Context,
Role of HRD professionals & Functions HRD systems.
UNIT – II: [18 Hrs]
Performance appraisal and performance development –
objectives of performance appraisal – process – methods – feedback
interviews – giving and receiving feedback – developing relationship
through effective counseling.
UNIT – III: [18 Hrs]
Potential appraisal and development – career planning and
development. Career concepts – Roles – Career stages – Career
234
planning & Process, c development models, career motivation &
Enrichment, designing effective career development system.
UNIT – IV: [13 Hrs]
Training – meaning – Identifying training needs – learning
Principles – Training Methods.
UNIT – V: [18 Hrs]
Management development – Objectives – Identifying
Development needs– Development methods – Evaluation of
development effectiveness – Organizational Development and
Management development – Steps in implementing OD programme.
TEXT BOOK:
01. Cynthiya D, Fischer, Human Resource Management, Biztantra Aswathappa, Subba Rao, 2004.
REFERENCES:
01. Kandula S.R., Strategic Human Resource Development, PHI, 2001.
02. Moddie A.D., Explorations in Management Development, !New
Delhi AIMA, 1976. 03. Pareek Udai and Rao T.V., Designing and Managing Human
Resource Systems, Oxford and IBH, 2003.
Elective LABOUR LEGISLATION AND ADMINISTRATION [ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER III Code: 14184372
5 Hrs/Week
Credits 2 Objective:
The course deals with the statutory framework of Human Resource
Environment to equip with legal formalities which should follow in
managing Human Resources.
UNIT – I: [13 Hrs] Human Rights and ILO: Human Rights and Labourers –
Recommendations of National Commission of Labour– International
Labour organization – Objectives, Structure and Functions
UNIT – II: [18 Hrs]
Welfare of Labour and Special category Labour: Role of Labour
welfare officer– Factories Act 1948: Health, Safety and Welfare
measures– Powers of Inspectors – Working Hrs – Leave affairs.
Payment of wages Act 1936, The Minimum wages Act 1948
UNIT – III: [18 Hrs]
Social Security: Social Security legislation in India: Workman
compensation act 1923, Employees state Insurance Act 1948,
235
Employees provident Funds Act 1952, Payment of Gratuity Act 1972
and Payment of Bonus Act 1965, Contract Labour (RandA) Act 1970.
UNIT – IV: [13 Hrs]
Industrial Disputes and Employment Standing Orders Act 1936:
Industrial Disputes Act 1947 –Industrial Employment and Standing
orders Act, 1936, Trade Unions in India – Objectives, Nature and
Scope, Growth, Problems of Trade Unions. The Trade Unions Act 1926.
UNIT – V: [13 Hrs]
Industrial Relations: Collective Bargaining – Process – Issues –
Problems, Industrial Peace, Harmony, Industrial Conflicts, Grievance
Machineries – Discipline, Industrial Democracy , Quality of Work Life,
Workers Participation Methods.
TEXT BOOKS:
01. Arun Monappa, Industrial Relations, McGraw – Hill. 02. Kapoor N.D., Elements Of Industrial Law, S.Chand. 03. Labour Laws India (5 Vols.), Madras Book Agency.
REFERENCES: 01. Mamoria C.B., Dynamics Of Industrial Relations In India,
Himalaya Publication. 02. Sharay H.K., Industrial and Labour Laws Of India, Deep and
Deep Publication.
03. Srikanta Mishra, Labour Laws and Industrial Relations, Deep and Deep Publication.
04. Tripathi P.C., Personnel Managementand Industrial Relations,
S.Chand, 2006.
Elective INDUSTRIAL RELATIONS AND INDUSTRIAL DEMOCRACY
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER III Code: 14184373
5 Hrs/Week
Credits 2
Objectives:
To provide adequate knowledge and critical understanding of
Industrial Relations for the betterment of the employer-employee
relations.
UNIT – I: [13Hrs]
Introduction to Industrial relations – Industrial relations
environment – Changing profile of industrial workers – ILO – ILO
conventions and recommendations – Role of Functions of ILO
UNIT – II: [13 Hrs]
Trade Unionism – Trade union movement in India – Employers
Association in India
UNIT – III: [13 Hrs]
Collective bargaining – Process –– Issues – Problems.
236
UNIT – IV: [18 Hrs]
Industrial peace, harmony – industrial conflicts – Machineries _
grievance – discipline.
UNIT – V: [18 Hrs]
Industrial Democracy – worker participation methods – Quality
circles – Quality of work life – Participation in TQM – Employee
participation in Management – Indian experience including TISCO
experience.
TEXT BOOK: 01. Arun Monappa, Industrial Relations, Tata McGraw – Hill, 1995.
REFERENCES: 01. Mamoria C.B Dynamics of Industrial Relations, Himalaya
Publishers, 1999. 02. Srivatsava, Industrial Relations And Labour Laws, Vikas
Publishers, 2009.
Elective STRATEGIC HUMAN RESOURCE MANAGEMENT [ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER III Code: 14184374
5 Hrs/Week
Credits 2 Objective:
The Primary concern to this course is to develop in depth
understanding of the strategic role performed by HR in business
organisation and to gain insight of the alignment between different HR
systems and practices and organisation outcomes.
UNIT – I: [13 Hrs]
Introduction to SHRM – Meaning and Model – An investment
perspective of HR – Investment in Training and development,
Investment for improved retention – Investment in Job secure
workforces – Non traditional investment approaches.
UNIT – II: [13 Hrs]
The HR Environment: Technology and Organizational Structure,
worker values and attitudinal trends, Management trends,
demographic Trends, Trends in utilization of HR, International
Developments – Legal environment
UNIT – III: [18 Hrs]
Strategy formulation – Importance of HR strategy – HR
Contributions to Strategy – Integration of strategy and Human
resource planning – The HR Manager and strategic planning –
Strategic role of HRP – Workforce utilization and employment practices
Reward Systems – Strategically oriented performance systems –
237
Strategically oriented performance management systems – Employee
development
UNIT – IV: [18 Hrs]
The Performance Impact of HR practices – Compensation –
diversity – employment – Industrial relations – motivation –
Performance management – Staffing – training – People Capability
Maturity Model.– an experiential learning.
UNIT – V: [13 Hrs]
HR Evaluation – Over View – Scope – strategic Impact – Level of
analysis – criteria – Level of constituents – ethical dimensions –
Approaches – evaluating strategic contributions in traditional and
emerging areas.
TEXT BOOK: 01. Charles R Greer, Strategic Human Resource Management,
Pearson Education, 2007. REFERENCES:
01. Cynthia Fisher Biztantra, Human Resource Management, South
Western College Publication, 6th Edition, 2005. 02. Olive Lundy and Alan Cowling, Strategic Humana Resource
Management, Rout Ledge, 1996
Elective ORGANISATIONAL DESIGN FOR EXCELLENCE
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER III Code: 14184375
5 Hrs/Week
Credits 2
Objective:
The aim behind this paper is to give an overview about organisation, its
structure and designing of the structure based on its culture. It
provides framework of different management philosophies prevailing
globally and nationally, and give impetus for revitalization of
organisations.
UNIT – I: [15 Hrs]
Organizational and Systems: Definition and Concepts in general
systems approach – System, Sub System, open – closed system,
Characteristics of open system - the organization as a system;
advantages and disadvantages of a system approach; Important
considerations in system design
UNIT – II: [15 Hrs]
Organization Design: Nature of organization design, Design
versus structure, organic & mechanistic structures; Differentiation
and integration: types - Key elements in the structure, Role of
differentiation and role of integration, Results of effective design.
238
UNIT – III: [15 Hrs]
Organizational Excellence: The concept of organizations
excellence; Forms of organizational excellence – Competitive
excellence, Institutional excellence, creative excellence, Missionary
excellence, versatile excellence; organizational structures and designs
for different excellences.
UNIT – IV: [15 Hrs]
Management Modes and Functions of Management: Modes of
management – Conservative mode, entrepreneurial mode, professional
mode, bureaucratic mode, organic management mode, authoritarian
mode, participatory mode, interactive mode, familial mode, altruistic
mode; management modes and their relationship with excellence
indicators.
UNIT – V: [15 Hrs]
Revitalization Process and Mechanisms: Organizational learning
for revitalization, Behavioural science approaches to organizational
renewal; revitalization through leadership. Some future challenges for
the designers of the organizations.
TEXT BOOK: 01. Pradip N. Khandwalla, Organizational Designs for Excellence,
New Delhi, Tata McGraw – Hill, 2007.
REFERENCES: 01. Hanna D.P., Designing Organizations for High Performance,
Addison Wesley Publications Co., New York, 1999. 02. Hodge B.J., and Anthony W.P., Organisation Theory, Allyn and
Bacon Inc., 2005.
03. Nystrom P.C., and Starbuck W.H., (eds), Handbook of Organizational Design, Oxford University Press, London, 2004.
Elective RECRUITMENT & SELECTION
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER III Code: 14184376
5 Hrs/Week Credits 2
Objectives:
To orient students about the demand and supply of Labour in the
Labour market. To give idea about how to recruit prospective
candidate, at the right place, at the right time.
UNIT - I : [13 Hrs]
Labour Market Trends – Demand and supply analysis External
assessment of Workforce, External Environment forces – Economic
Conditions – Geographic and Competitive concerns – Internal
Assessment of organizational workforce – Balancing demand & Supply
239
consideration. Turnover / attrition – implications – downsizing, Right
sizing, Lay off, early retirement programs, outsourcing and off shoring.
UNIT - II : [13Hrs]
Human Resource Planning – definition – objectives – process –
Need and importance – Levels of HR Planning – HR demand
forecasting techniques – factors affecting human Resource planning –
Barriers to HRP.
UNIT - III: [13 Hrs]
Job analysis – Nature – Objectives – significance & Purpose- Process –
Job Specification & Job description – Sources of Collecting Job data –
Problems in Job analysis .
UNIT - IV: [18 Hrs]
Recruitments – Meaning – Process – policy – Importance – Factors
Governing Recruitment ( Internal & External Factors )- Recruitment
strategy – Internal – External – Methods – Direct, Indirect, Third party
– E- Recruitment merits demerits – Job Portals – Realistic Job
Preview(RJP) – Job Compatibility Questionnaire ( JCQ). Alternatives to
recruitment, overtime, Employee leasing, Temporary employment.
UNIT - V: [18 Hrs]
Selection – Nature of Selection – Need for scientific selection –
Selection process - Preliminary Interview – Application blank – Tests-
Interview – Group Discussion – Reference and back ground checks –
physical examination – Final interview – Job offer – Psychological
contract – Induction – Orientation – Placement – Evaluation of
selection process.
TEXT BOOK:
01. Human Resource Management – K.Aswathappa – 6th Edition – Tata Mc Graw Hill – ISBN – B- 978 – 0- 07-068213 (2013).
02. Human Resource Management – Dr.S.S.Khanka – 2009 –
edition – ISBN – 81- 219-2300-X code – 0738 – S. chand & company Ltd.
REFERENCES: 01. Human Resource Management by Robert L.Mathis, John
H.Jackson – India Edition – (Engage Learning) India Private
limited – ISBN – B. 978 – 81-315-1372 – 9. 02. Human Resource Management – Gaining a competitive
advantage – 5th Edition – Raymond A Noe, John .R.Hollenleck,
Berry Gerhart , Patrick M.wright – Tata Mcgraw hill – ISBN – 0-07-062010-5.
03. Managing Human Resources by Bohlander, Snell 13th Edition – ISBN – 981 – 243 – 509 – 3 – Thompson learning.
240
Self–Learning Course BASICS OF INSURANCE MANAGEMENT SEMESTER III Code: 14804318
Addl. Credits 3
Objectives:
It main aim to create awerness among the students, Because it is
untapped market. Then more scope for students can get job. Through
students have knowledge on;
a. Life insurance
b. General insurance
c. Health insurance
d. Cattle insurance etc.,
UNIT – I:
Introduction to Insurance –Historical Background –Purpose and
Need of Insurance –Insurance and social security and finance security
–Insurance and Economic Development –Private sector in insurance ,
Re–insurance, IRDA Act.
UNIT – II:
Life Insurance –Fundamentals /Principles of Life Insurance, Life
Insurance Products, Types of Insurance Policies, Jantha Gramin
Policies, Key –man Policy.
UNIT – III:
General Insurance –Fire, Marine, Theft, Machinery Breakdown,
Loss OF Profit, Motor insurance, shopkeeper’s insurance –special
Policies. Ratings, tariffs, Role of TAC.
UNIT – IV:
Health Insurance, Third party administration, Personal
accidents–Cattle, Crop Insurance.
UNIT –V:
Insurance Documentation– Proposal, cover note, endorsement,
renewal. Claim Procedures –documentation–surveyors and loss
assessor.
TEXT BOOK:
01. Nalitu Prava Tripating and Prabirpal, Insurance Theory and
Practice, Prentice Hall of India, New Delhi.
REFERENCES:
01. Anand Ganguly, Insurance Management, New Age International
Publishers.
02. Harrington Niehaus, Risk Management and Insurance, McGraw
– Hill.
241
Core Subject STRATEGIC MANAGEMENT Code: 14184401
SEMESTER IV
6 Hrs/Week
Credits 5
Objective :
To enrich the students an integrative and analytical in all functional
areas of management to make strategic decisions and to understand
the various components of environment,which devices strategies to
face global competition.
UNIT – I: [13 Hrs]
Nature and scope of strategic management; Importance,
characteristics, benefits and pitfalls in strategic management, Role of
strategists in strategic decision making Overall view of strategic
management process;
UNIT – II: [18 Hrs]
Strategic Management Elements: Intent and vision, Mission,
evaluation of Mission statements. Objectives; Different levels of
strategy.
Concept of core competence. Capability and Organizational
learning; Methods and techniques of organizational appraisal, Social
responsibilities of business.
UNIT – III: [23 Hrs]
External And Internal Environment Factors: Gathering of data
on political, legal, socio–cultural, economic, technological, competitive
and global Multinational environment.. Environmental threats and
opportunities profile, Sources of data on internal environmental
factors, Environmental forecasting.
UNIT – IV: [23 Hrs]
Strategic Analysis and Choice: Grand strategies and Business
level strategies:
Strategic analysis at the corporate level: BCG growth/ share
Matrix; The GE Nine–cell planning grid; Hofers analysis, SWOT
analysis.
Grand strategy selection at the Business level: Product life cycle
analysis, Michael Porter’s model, Industry analysis, Contingency
approach to strategic choice.
UNIT – V: [13 Hrs]
Strategic Implementation and Evaluation: Institutionalizing the
strategy: Structure, Leadership and Culture and other implementation
242
aspects of strategies. Evaluation of strategic choice in terms of
qualitative and quantitative aspects.
Strategic management in an International, multinational, public
sector companies.
TEXT BOOK: 01. Azhar Kazmi, Business Policy and Strategic Management, TATA
McGraw – Hill, 1998.
02. William Glueck and Jaunch, Business Policy And Strategic Management, Tata McGraw – Hill, 2004.
REFERNCES: 01. Richard B. Robinson Jr., John A. Preace II, Strategic
Management, Printice Hall of India, 2007.
02. L.M.Prasad Strategic Management, Himalaya Publishing House.
Core Subject SOFTWARE ENGINEERING AND QUALITY MANAGEMENT SEMESTER IV Code: 14184402
6 Hrs/Week
Credits 5
Objective :
To know and understand the process of software development in the
field of Information Technology and Quality concepts involved in all
stages of Software Development
UNIT – I: [23 Hrs]
Introduction to Software Engineering – Definitions – Size factors
– Quality and Productivity factors – Planning a software Project –
Defining the problem – Planning the development process – life cycle
models (water fall, incremental, spiral, WINWIN spiral, evolutionary,
prototyping, object oriented) – Planning an organizational structure.
UNIT II: [13 Hrs]
Software cost estimation – cost factors – Estimation techniques –
Expert Judgment – Delphi cost estimation – work break down
structures – Algorithmic cost models – Staffing level estimation.
UNIT – III: [18 Hrs]
Software Design – Fundamental design concepts – Modules &
modularization criteria – Design notations – Testing strategies –
Approach to Software testing – Strategic issues – validation testing –
system testing – The art of debugging.
UNIT – IV: [18 Hrs]
Quality Assurance Framework – components of Quality
Assurance – overview of testing techniques – Quality through
Continuous Improvement Process
243
UNIT – V: [18 Hrs]
Taxonomy of software testing – levels – test activities – types of
s/w test – black box testing – testing boundary conditions – structural
testing – Test project Management – overview – managing people.
TEXT BOOKS:
01. Richard Fairley, Software Engineering Concepts, McGraw –
Hill International Edition, 2004.
02. Roger S.Pressman, Software Engineering – A Practitioner’s
Approach, McGraw–Hill International Edition, 5th Edition, 2001.
03. William E.lewis, Software Testing and Continuous Quality
Improvement, Auerbach Publications, 2008.
REFERENCE:
01. Paramasivam S., Software Engineering – A Practioner
Approach, 3rd Edition, McGraw – Hill International, 2004.
Core Subject COMPREHENSIVE VIVA VOCE Code: 14184403
SEMESTER IV
Credits 1
A Comprehensive subject viva voce covering the entire subject
taught in that semester will be conducted at the end the semester.
External Experts will be invited as panellists and they will do the
assessment.
Elective MARKETING OF SERVICES Code: 14184451
[ELECTIVE – MARKETING]
SEMESTER IV
6 Hrs/Week
Credits 2
Objective :
To enhance the basic marketing management concepts ,service mix and
its application in various service industries, which enrich the students
to face managerial challenges in marketing of services.
UNIT – I: [13 Hrs]
Services Marketing: Introduction – The nature of services
marketing – An overview of the service economy – characteristics of
service, Classification of services
244
UNIT – II: [23 Hrs]
Services marketing mix– Inadequacy of the 4P's – modified
marketing mix for services – What is a product? – Pricing of services –
place in services, services promotion – physical evidences in services –
process services – Barriers to marketing of services.
UNIT – III: [18 Hrs]
Managing service quality: Introduction, Dimensions in Service
Quality control- Measurement of Service Quality – Gap Analysis -
Benefits of Service Quality Initiative - Service Quality Management –
Problems in Service Quality Control – Managing Quality Improvement.
UNIT – IV: [13 Hrs]
Services Market Segmentation – The Process of Market
Segmentation. Positioning and differentiation of services – evolution of
positioning – competitive differentiation of services – Positioning &
Services - levels of positioning – the process of positioning – the
importance of positioning.
UNIT – V: [23 Hrs]
Marketing of some selected services in the Indian context:
Personal care marketing – entertainment marketing – education
marketing – communication marketing – bank marketing – hotel
marketing hospital marketing - Insurance Marketing – Tourism. TEXT BOOK:
01. Adrian Payne, The Essence of Services Marketing, Prentice
Hall, 1998.
REFERENCES:
01. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee,
Services Marketing, 7th edition, ISBN:9788131759394, Pearson
Education, 2011
02. Valerie Zeitha,–nl and. Mary J Bitner, Services Marketing, Tata
McGraw – Hill, 2010.
03. Services Marketing: Concepts and Practices 2010 by Ramneek
Kapoor Justin Paul Biplab Halder McGraw Hill Education (India)
Private Limited ISBN-13: 978-0070700697.
04. Services Marketing, 2/e K. Rama Mohana Rao,
ISBN:9788131732250, Pearson Education, 2011.
05. Services Marketing: Text and Cases, 2/e Harsh V. Verma ISBN
: 788131754474 Pearson Education2011
245
Elective CONSUMER BEHAVIOUR Code: 14184452
[ELECTIVE – MARKETING] 6 Hrs/Week
SEMESTER IV Credits 2 Objective:
The aim of this course is to make the students understand the
importance of consumer behavior and also its implication in sales and
marketing.
UNIT – I: [13 Hrs]
Introduction to consumer behaviour – Definition and scope of
consumer behaviour – the dark side of consumer behaviour –
Consumer behaviour as a filed of study – consumer behaviour and
marketing strategy.
UNIT – II: [18 Hrs]
The consumer as an individual – Consumer motivation – the
dynamics of motivation – measurement of motives – Personality and
consumer – personality and understanding consumer diversity –
consumer perception – elements and dimensions of perception –
Consumer attitude formation and change – structural models of
attitudes.
UNIT – III: [23 Hrs]
Consumer in their social settings – Reference group influence –
Celebrity and other reference group appeal – Factors affecting
reference group influence – Family influence – the changing Indian
family – Family decision making and consumption related roles – the
family life cycle– Social class and consumer behaviour – measurement
of social class.
UNIT – IV: [18 Hrs]
Consumer in their cultural settings – the influence of culture on
consumer behaviour – measurement of culture – Sub–culture and
consumer behaviour – Cross cultural consumer behaviour –
Alternative multinational strategy – cross cultural marketing mistakes.
UNIT – V: [13 Hrs]
Consumer decision making process – The process of problem
recognition – marketing strategy and problem recognition –
Information search – types of information sought – sources of
information – Alternative evaluation and selection – decision rules for
attribute based choices – Post purchase process.
TEXTBOOK: 01. Leon G.Schi ffman – Pearson, Consumer Behaviour, 2010 –
ISBN – B : 978-8131731567.
246
02. Satish Batra – SHH Kazmi, Consumer Behaviour, Excel book – 2nd revised edition, 2008 – ISBN – 978 – 8174466440.
REFERENCES: 01. Schiffman and Leslie Lazar Kanuk – Pearson, Consumeer
Behaviour, ISBN – 2010 – 9788177589993. 02. Ramanuj Majumdar, Consumer behavior : Insights from Indian
Market, PHI Learning Pvt.Ltd, 2011 – ISBN – 9788120339637 –
2011 edition. 03. Wayne D Hoyer, Deborah J.Macinnis , Pinaki Das Gupta –
Bizantra, Consumer behavior, 2008 – edition
Elective RETAIL MARKETING Code: 14184453
[ELECTIVE – MARKETING] 6 Hrs/Week SEMESTER IV Credits 2 Objective:
This course intended to make the students to understand the retail
business operations in India. Address the key issues in Retailing
Industry. Delve into the intricacies of the retailing system in India.
UNIT – I: [18 Hrs]
An overview of retailing – Types of stores – Functions performed
by Retailer–Retailing environment – legal, social, economic,
technological, issues – Challenges and Opportunities in Retailing –
Trends in the Indian Retailing Industry.
UNIT – II: [18 Hrs]
Retail Market Segmentation and Positioning , Location Analysis –
Site Selection – Layout Design – Atmospherics.
UNIT – III: [18 Hrs]
Merchandise Management – Philosophy – Merchandise Buying
System – Devising Merchandising Plans – Implementing M Plans –
Category Management – Logistics – Inventory Management .
UNIT – IV: [18 Hrs]
Retail Pricing – Factors – Developing Retail Price Strategy –
Consumer Responsiveness To Prices – Retail Promotion Strategy –
Retail Communication Methods – Process.
UNIT – V: [18 Hrs]
Retail Channels – Retail Market Strategies – Customer Service
Strategies – Advantages – Customer Relationship Management process
– Developing CRM programs – Retail Audit.
TEXT BOOK: 01. Chetan Bajaj, Tuli , Srivastava, Retail Management, Oxford
University Press, 2010. REFERENCES:
01. Robert Bush and Larry Gresham, Retailing Lucas, Hononghton Miffin, AIPD, India, 1997.
247
02. Ron Hasty, James Reardon, Retail Management, McGraw – Hill, 1997.
Elective BUSINESS TO BUSINESS MARKETING Code: 14184454
[ELECTIVE – MARKETING] 6 Hrs/Week
SEMESTER IV Credits 2 Objectives:
The purpose of this course is to develop an understanding among the
students about the various concepts of Industrial Marketing, which are
helpful in developing sound marketing policies for industrial goods.
UNIT – I: [18 Hrs]
Dimensions Of Industrial Marketing: Nature of industrial
marketing– understanding of industrial markets and industrial
marketing environment. Nature of industrial buying and assessing
market opportunities.
UNIT – II: [18 Hrs]
Buyer Behaviour And Strategy Formulation In Industrial
Marketing: Industrial market segmentation, Target marketing and
positioning. Formulating product planning– Developing product
strategy and new product development. Marketing channel
participants and Marketing logistics.
UNIT – III: [18 Hrs]
Formulating Communication Planning: Developing industrial
sales force, planning, organizing and controlling the selling function.
Managing, advertising, sales promotion and publicity strategy for
industrial marketing.
UNIT – IV: [18 Hrs]
Formulating Pricing Policies: Price determinants: customers,
competition and costs, pricing decision analysis. Industrial marketing
in the international environment.
UNIT – V: [18 Hrs]
Distribution Of Industrial Products And Services: Customer
satisfaction, loyalty and retention. Industrial marketing research–
Business to business marketing.
TEXT BOOK:
01. Robert R.Reeder, Edward Betty H. Reeder, Industrial
marketing–Analysis, Planning and Control, Prentice Hall, 1991.
REFERENCES:
01. Alexander and Cross, Industrial Marketing, Hill, All India
Traveller Book Society, 1976.
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02. Gosh P.K., Industrial Marketing, Oxford Publications, 2003.
03. Peter M. Chisnall, Strategic Industrial Marketing, Prentice Hall
International, 1985.
Elective INTERNATIONAL MARKETING Code: 14184455
[ELECTIVE – MARKETING] 6 Hrs/Week
SEMESTER IV Credits 2
Objective:
This course is intended for the ability and enhancement in
understanding concept of International marketing Process
,International Dimensions of Marketing, Domestic vs. International
Marketing, Applicability of Marketing and Characteristics of MNC and,
International Marketing strategy
UNIT – I: [18 Hrs]
International marketing – concepts – Benefits of international
marketing – challenges and opportunities – domestic marketing Vs
international marketing – Theories of international trade –
Internationalisation of Indian firms – Process of international
marketing – trends in world Trade – an overview of India’s foreign trade
UNIT – II: [18 Hrs]
International marketing environment – social, political and
demographic environment technological environment – trade barriers –
trading blocs and growing inter–regional trade – World Trade
Organisation – from GATT to WTO – principles of multilateral trading
system under WTO – an overview of WTO agreements.
UNIT – III: [18 Hrs]
International marketing research – Emic Vs. Etic dilemma in
international marketing research – International marketing intelligence
– Identification and selection of international markets – Modes of
international market entry.
UNIT – IV: [18 Hrs]
Product strategy for international markets – standardization vs.
adaptation in international markets – packaging and labelling in
international markets – Product Life Cycle in international markets –
International branding strategy – Pricing decisions for international
markets – factors affecting pricing decisions in international markets –
dumping, counter trade and grey marketing.
UNIT – V: [18 Hrs]
International logistics and distribution – channels of
international distribution –selecting channels of international
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distribution – International franchising – International retailing –
Communication decision for international markets – process of
international marketing communication – tools for international
marketing communication – framework of international product
promotion strategies.
TEXT BOOK:
01. Rakesh Mohan Joshi, International Marketing, Oxford
University Press, 2005.
REFERENCES:
01. Francis Cherunilam, International Marketing, Himalaya
Publishing House, 2004.
02. Warran J. Keegan, Mark C. Green, Global Marketing, 4th
Edition, Pearson Education, 2008.
03. Sakonk Visit. John J. Shaw, International Marketing, Pearson
Education.
Elective RURAL MARKETING Code: 14184456 [ELECTIVE – MARKETING] 6 Hrs/Week
SEMESTER IV Credits 2
Objective:
To provide conceptual understanding on the Rural Marketing with
special reference to Indian context
UNIT – I: [18 Hrs]
Defining rural markets– understanding rural consumers– Rural
distribution –Rural communication. Evolution of rural marketing–
defining rural marketing, rural market structure, size and nature of
rural market. Economic scenario in Rural India– changing
consumption patterns– Rural infrastructure.
UNIT – II: [18 Hrs]
Rural market research– planning the rural research, Do’s and
Don’ts in Rural market research. Locations for conducting research
and limitations for rural research. Targeting, segmenting and
positioning. Basis for segmentation and approaches to rural
segmentation.
UNIT – III: [18 Hrs]
Targeting and positioning – product strategy, Marketing mix
challenges– product concepts and classification. Rural product
categories and new product development. Branding in Rural India.
Pricing strategy– Internal and external factors. Market entry
strategies– special event pricing.
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UNIT – IV: [18 Hrs]
Distribution strategy– introduction. Channels of distribution and
behaviour of channel. Prevalent rural distribution models– distribution
models for FMCG, durables. Rural communication strategy– direct
marketing. Rural media – Mass media, Influence of consumer behavior
on communication strategies.
UNIT – V: [18 Hrs]
Innovation in rural markets– Emergence of organized retailing.
Need for credit in rural area– sources of credit and Innovative credit
delivery systems. Future of rural marketing– Focused marketing
strategies and glamorization of rural marketing.
TEXT BOOK:
01. Pradeep Kashyap, Siddhartha Raut, The Rural Marketing,
Bizantra.
REFERENCES:
01. Krishnamacahryalu C.S.G., and Lalitha Ramakrishna, The
Rural Marketing–Text and cases, Pearson Education, 2007.
02. Ruchika Ramakrishnan, Rural Marketing in India, Strategies
and Challenges, New Century publication, 2006.
03. Srinivas Rao G., Rural Marketing in India: A case study; Anmol
Publications, 2002.
Elective INTERNATIONAL FINANCE Code: 14184461
[ELECTIVE – FINANCE]
SEMESTER IV
6 Hrs/Week
Credits 2
Objective:
To introduce the environment of international finance and its
implications on international business. To analyze the nature and
functioning of foreign exchange markets, determination of exchange
rates and interest rates and their forecasting. To define and measure
foreign exchange risks and to identify risk management strategies. To
integrate the global developments, with the changing business
environment in India.
UNIT – I: [18 Hrs]
INTRODUCTION: Meaning, scope, International monetary
system – Internationalization process.
UNIT-II: [18 Hrs]
FOREIGN EXCHANGE: Balance of payments, exchange rates,
the basic equations, foreign exchange markets, theories and
empiricism on exchange rate movements, definitions of foreign
exchange risk, financial accounting and foreign exchange.
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UNIT – III: [18Hrs]
HEDING AND DERIVATIVES: Principles of exposure
management, internal techniques of exposure management, external
techniques of exposure management. Swaps, Financial futures and
foreign exchange, currency options, interest rate risk, financial
engineering.
UNIT – IV: [18 Hrs]
INTERNATIONAL PARITY CONDITIONS: Fundamental principles,
purchasing power parity theory, Euro currencies and instruments.
UNIT – V: [18 Hrs]
INTERNATIONAL FINANCING: International debt instruments,
financing the multinational and its overseas subsidiaries, project
finance, financing international trade and minimizing credit risk, other
issues in international finance.
TEXT BOOKS:
01. Adrian Buckley, Multinational Finance, Prentice Hall of India.
02. Maurice Levi, International Finance, Tata McGraw – Hill.
REFERENCES:
01. Apte P.G., International Financial Management, Tata McGraw –
Hill.
02. Robert Kolb, Financial Derivatives, New York Institute of
Finance, New Jersey.
03. Eun Resnick, International Financial Management, McGraw –
Hill Irwin.
04. Joshi P.R., Global Capital Markets, Tata McGraw – Hill.
05. Adrian Buckley, International Capital Budgeting.
06. Taeho Kim, International Money and Banking Routledge,
London, New York.
07. Alan Shapiro, International Financial Management Prentice Hall
of India, New Delhi.
08. Bhole L.M., Financial Institutions and Markets, Tata McGraw –
Hill.
09. Julian Trans, Corporate Finance Company, Kent Publishing.
10. Rajwade A.V., Foreign Exchange International Finance And Risk
Management Academy Of Business Studies, New Delhi.
11. Bhardwaj H.P., Foreign Exchange, AH.Wheeler, New Delhi.
12. Robert Kolb, Financial Derivatives, New York Institute of
Finance, New Jersey.
13. Market Khan Masood Ahmed, Euro Currency, Indus Publishing
Company, New Delhi.
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Elective MANAGEMENT OF FINANCIAL SERVICES
[ELECTIVE – FINANCE] Code: 14184462
SEMESTER IV 6 Hrs/Week
Credits 2
Objective:
To understand the financial services available in India and how it will
stimulate the economic growth and development.
UNIT – I: [18 Hrs]
Indian Financial System - Financial Markets – Money Market
Instrument – Financial Service Institution – features – regulating
authorities - Financial Services in India.
UNIT – II: [18 Hrs]
Introduction to stock exchange – Function of Stock exchange –
Meaning of Merchant Banking – Functions of merchant Banker – SEBI
Guidelines on merchant Banking – Factoring – Concept – Types –
Advantages – Forfeiting - Definition – Advantage – Factoring Vs
forfeiting.
UNIT – III: [18 Hrs]
Mutual Fund – Meaning – Schemes – Advantage of Mutual fund
organization – Performance measure- ETF – Advantage – Leasing –
Types – Accounting Treatment of leasing.
UNIT – IV: [18 Hrs]
Hire Purchase - Meaning – features – requirement of a valid hire
purchase agreement – Securitization – Meaning – Process of
Securitization- Reasons – Securitization in India -Credit cards – Types
of credit card – Cost of Credit card payment – Venture Capital –
Meaning- Mechanism of Venture capital – Types – Problems with Vc’s
in India.
UNIT – V: [18 Hrs]
Insurance – Meaning – Principle – Types of policies – Regulation
of Insurance companies – Housing Finance – Types – Innovative home
Loan Scheme – Derivatives – Future – forward contract – types of
future – Swap – option contract.
TEXT BOOK: 01. Gordon and Natarajan, Financial Services, Himalaya Publishing
House.
02. D.Joseph Anbarasu, V.K.Boominalliem, P.Manoharan, G.Gnanaraj, Financial Services – Sultan Chan& Sons, 3rd Edition.
REFERENCES: 01. Khan M.Y., Financial Services, Tata McGraw – Hill.
02. Machiraju, Indian Financial System, Vikas Publishing House.
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Elective INDUSTRIAL FINANCE Code: 14184463
[ELECTIVE – FINANCE]
SEMESTER IV
6 Hrs/Week
Credits 2
Objective:
To know availability of Industrial finance, basic problem in
availability of finance, long term sources of finance, how to appraise
the project, availability of rehabilitation finance to sick unit and
finance for working capital requirement.
UNIT – I: [18 Hrs]
Finance and Development: Indian financial System –Basic
problem of Industrial Finance in India.
UNIT – II: [18 Hrs]
Long term Finance: Debt finance–Institutional arrangements–
Role of all India Financial Institutions, Reserve Bank of India,
Investment Institutions, Mutual Funds, Indigenous Bankers.
UNIT – III: [18 Hrs]
Appraisal of Projects – Different schemes of finance Components
of loan arrangements.
UNIT – IV: [18 Hrs]
Guidelines form SEBI procedures, advantages and
disadvantages and cost of each. Finance for rehabilitation of sick
units.
UNIT – V: [18 Hrs]
Lease financing, Hire Purchase financing and working capital
finance.
TEXT BOOK: 01. Kuchal M.C., Industrial Finance, Sahitya.
REFERENCES:
01. Machiraju, Indian Financial System, Cikas Publishing House Pvt., Ltd.,
02. Machiraju, Introduction to Project Finance, Vikas Publishing House Pvt., Ltd.,
Elective INSURANCE MANAGEMENT
[ELECTIVE – FINANCE] Code: 14184464
SEMESTER IV 6 Hrs/Week
Credits 2
Objective:
This course aims to confer adequate knowledge in the field insurance
sector. At the end of the course the students will be able to understand
the role of Modern insurance Manager in the sunrise sector.
UNIT - I: [25 Hrs]
Introduction:
Definition of Insurance, Nature of Insurance, Principle, Purpose
254
and need of Insurance, Mechanism of Insurance, Double Insurance
and Reinsurance, Insurance as Social Security tool, role of Insurance
in economic development of a country. Contract of Insurance –
Distinguishing features of Insurance contract, Principle of Indemnity,
Principle of utmost good Faith, Principle of insurable interest.
Requisites of Insurable risks, Principle of Subrogation, Principle of
Contribution, Insurance Regulatory and Development Authority Act
1999 (IRDA), Consumer Protection Act 1986.
UNIT - II: [20 Hrs]
Insurance companies and types of Insurance:
Organization of Insurance Company – Life Insurance Co.,
General Insurance Cos., Functions of Insurance Companies, Types of
Products of Insurance Companies, Insurance underwriting, Prospect of
Indian Insurance Industry. Introduction to different types of
Insurances, Fire Insurance, Marine Insurance, Cargo Insurance and
Hull Insurance, Motor Insurance, Health Insurance, Liability
Insurance.
UNIT – III: [15 Hrs]
Claims:
Introduction, Legal aspects, Preliminary procedures,
Investigation and Assessment, surveyors and Loss Assessors, Claim
Documents Arbitration, Limitation, Settlement, Post settlement action.
UNIT – IV: [15 Hrs]
Risk Management:
Definition of Risk, Concept of Risk, Concept of pure Risk in
Insurance, Management of Risk, insurance as a Risk Transfer tool,
Risk Manager vs. Insurance Manager.
UNIT – V [15 Hrs]
Insurance manager:
Role of insurance manager, Product Knowledge, Customer
orientation, Business target, Records and Review, Trustworthiness,
Target market, Long – term relationship; Behavioral aspects of
insurance manager – Motivation, Morale, Communication skills,
Persuasive skills and Analytical ability.
TEXT BOOK: 01. M.N Mishra& S.B. Mishra, Insurance Principle and practice,
14th Edition, Sultan Chand & company ltd. Delhi 2007.
02. Tripathy & Pal, Insurance theory and practice, Prentice – hall India 3rd edition – 2007.
255
03. Trieschamann hoyt sommer, Risk Management and Insurance, Thomson – South Western – 12th Edition 2007.
REFERENCE: 01. Harrington niehaus, Risk Management & Insurance, Tata Mc
Grawhill – 2nd edition – 2005. 02. Life & health insurance – Kenneltu black, Jr Haold D.Skipper
JR. Pearson Education – 13th edition.
Elective PRINCIPLES & PRACTICES OF BANKING
[ELECTIVE – FINANCE] Code: 14184465
SEMESTER IV 6 Hrs/Week
Credits 2
Objective:
This course aims to confer adequate knowledge in the banking sector.
At the end of the course the students will be able to understand the
role of bank manager.
UNIT - I [20 Hrs] Indian Financial System: Recent developments in the Indian
Financial System; market structure and financial innovation, RBI,
SEBI, IRDA etc., their major functions Role and Functions of Banks -
Regulatory provisions / enactments governing banks - Whole sale
banking - Retail banking - international banking, Bank assurance - -
Alliances / Mergers / Consolidation -, ADR, GDR Off-balance sheet
items, Participatory notes, CIBIL, Banking Codes and Standard
Boards.
UNIT - II [25 Hrs] Functions of Bank: Banker-Customer Relations, KYC guidelines
- Different deposit products - Mandate and Power of Attorney,
Banker’s Lien, right of set off - garnishee order, attachment order
etc. - Payment of collection of Cheque - duties and responsibilities of
paying and collecting banker - protection available to them under NI
Act - Endorsements, forged instruments - bouncing of Cheques and
their implications. Opening of accounts for various types of customers
- Principles of Lending - various credit products / facilities - working
capital and term loans - credit appraisal techniques - approach to
lending - credit management, credit monitoring, NPA management .
UNIT - III [15 Hrs] Types of Documents & Procedure: Different types of documents
- Documentation procedure, Stamping of documents, securities -
different modes of charging - types of collaterals and their
characteristics - Priority sector lending - targets, issues, problems -
Financial Inclusion. Agriculture / SMEs / SHGs / SSI /Tiny sector
256
financing - New products and services, Credit cards / Home loans
/personal loans / consumer loans - Ancillary Services - Remittances,
Safe Deposit Lockers etc.
UNIT - IV [15 Hrs]
Banking Technology - E-Banking - Core Banking –Plastic Money
– Mobile phone Banking - Electronic products - Electronic payment
system - Online Banking - Electronic fund transfer system: RTGS,
NEFT & SWIFT etc.- Information Technology - Current trends -
Global developments in banking technology - Computer audit -
information system audit - Information system security and
Disaster Management.
UNIT - V [15 Hrs]
Credit Monitoring and Importance of Risk Management - Need
for credit monitoring, Signals of Borrowers’ financial sickness,
Financial distress prediction models – Rehabilitation process, Risk
Management – Interest rate, liquidity, Forex, Credit, Market,
Operational and solvency risks – risk measurement process and
mitigation, Basic understanding of NPAs and AlM - Marketing of
services - Pricing of bank products - direct and indirect channels of
bank products - Role of DSA /DMA in Bank marketing - selling
function in a bank.
TEXT BOOK: 01. Dr.Gurusamy, Banking Theory law and practices, The McGraw
Hill, 2nd Edition - 2009.
02. C.Jeevanandam, Banking theory law and practices, Learn tech Trichy, 2008.
REFERENCES :
01. Amit Singh sisodiya, Indian Banking in the 21st century – Emerging perspectives, The ICFAI university.
02. Gordon, Natarajan, Banking theory, Law and practice, Himalaya Publishing house, 18th Edition.
03. A.K. Jeganathan, Jwalamukhi, Banking finance, Mudranalaya
Pvt ltd. Bangalore 1st edition – 2013.
Elective FINANCIAL DERIVATIVES Code: 14184466
[ELECTIVE – FINANCE]
SEMESTER IV
6 Hrs/Week
Credits 2
Objective:
The course aims to develop an understanding of the importance of
financial derivatives and the institutional structure of the markets on
which they are traded as well as developing the analytical tools
necessary to price such instruments.
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UNIT – I: [18 Hrs]
Forward contract, Future Contracts, Other derivative securities.
UNIT – II: [18 Hrs]
Types of traders, Futures markets and the use of futures for
Hedging: Forward and Futures Prices: Interest Rate Futures:
UNIT – III: [18 Hrs]
Swaps; Options Markets; Properties of Stock Option Prices;
Trading Strategies involving options.
UNIT – IV: [18 Hrs]
Options; Block–scholes Option Model, Binomial Model; Options
on Stock Indices
UNIT – V: [18 Hrs]
Currencies and Futures Contract; General Approach to Pricing
Derivatives Securities; Interest Rate Derivative Securities; Derivatives
Market in India.
TEXT BOOK: 01. Bhalla V.K., Investment Management Security analysis and
Portfolio Management, S. Chand, New Delhi. REFERENCES:
01. Brennet M., Option Pricing Theory and Applications, Toronoto,
Lexington Books. 02. Cox, John C and Rubinstein, Mark Options Markets, Englewood
Cliffs, New jersey, Prentice Hall inc, 1985.
03. Financial Derivatives, S.Chand, New Delhi, 2001. 04. Huang, Stanley S.C., and Randall, Maury R., Investment
Analysis and Management London, Allyn and Bacon, 1987. 05. Sharpe, William F., etc., Investment, Prentice Hall of India, New
Delhi, 1997.
Elective PERFORMANCE MANAGEMENT Code: 14184471
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER IV
6 Hrs/Week
Credits 2
Objective:
To enrich the understanding of improved skill in managing
performance and to provide the conceptual understanding in the
various techniques of appraisal.
UNIT – I: [18 Hrs]
Introduction to Performance Management – Basics– Definition –
Aims– Characteristics –Developments – concerns – guiding principles –
views – Performance appraisal and Performance management –
Process –cycle – working – activities.
258
UNIT – II: [18 Hrs]
Performance planning and agreements – role profiles – objective
setting – performance measures and assessment – performance
planning – development – agreement – checklist. Managing
performance throughout the year – updating objectives and work plans
– managing continuous learning.
UNIT – III: [18 Hrs]
Reviewing Performance – review meeting – difficulties – issues –
performance review skills – review problems – evaluation – analysis–
self assessment – Assessing performance – approaches – factors
affecting – methods of assessment – overall analysis – narrative
assessment – rating – visual methods.
UNIT – IV: [18 Hrs]
Improving Performance – at managerial level – organizational
level – overall strategy – HR improvement – improving team
performance – improving individual performance – managing
underperformers – Performance management administration – purpose
– Performance management forms – web–enabled performance
management.
UNIT – V: [18 Hrs]
Performance management and learning – opportunities –
personal development planning – coaching – Performance management
and non–financial rewards – pay – 360 degree feedback – uses –
rationale – methodology – development and implementation – feedback
– merits and demerits – criteria for success – introducing and
developing performance management – learning about performance
management and evaluation.
TEXT BOOKS: 01. Michael Armstrong, Performance Management – Key Strategies
and Practical Guidelines, 3rd Edition, Kogan Page Publishers,
2004.
02. Srinivas R. Kandula, HRM in Practice, PHI, 2005.
REFERENCE:
01. Bohlander Snell, Managing HR, Thomson Southwestern, 2005.
259
Elective COMPENSATION MANAGEMENT Code: 14184472
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER IV
6 Hrs/Week
Credits 2
Objective:
The aim behind this elective is to make the student understand basic
concepts of compensation management, calculation of compensation
at various levels of employees and legal framework governing
compensation management.
UNIT –I: [18 Hrs]
Introduction to Compensation Management – Meaning and
Importance – Objectives of compensation – Equity Theory –
Determinants Compensation – Compensation Management – Process –
Compensation Policies – Types and methods of Compensation –
Components of Compensation – Computation of DA.
UNIT – II: [18 Hrs]
Wage and Salary Meaning – Definition Wage Levels, Wage Rates
– Wage differentials – Introduction to theories of wages – Minimum
wage – Living Wage – Fair Wage – Factors of affecting wages – Wage
determination process – Principles of wage and salary administration –
Wage Boards – Pay Commission – National Wage Policy – Labour
Market and its impact in wage fixation.
UNIT – III: [18 Hrs]
An Introduction to Job Evaluation – Scope and objectives of Job
Evolution – Principles of JE – Advantages and limitation of JE –
Process of JE – Methods of JE, Ranking, Classification, Factor
Comparison and Point Rating methods – description, Advantages and
Limitations.
UNIT – IV: [18 Hrs]
Legal Framework in Compensation Management – Salient
features of Minimum wages Act 1948, payment of Wages Act 1936,
Payment of Bonus Act 1965, Payment of Gratuity Act 1972, ESI Act
1948, Employees Provident Funds and Misc. Provisions Act 1952. –
Executive Compensation – Components of Remuneration –
Remuneration for special groups like CEOs, Executive – Determining
Executive Compensation – Executive Bonus Plan, Perquisites.
UNIT – V: [18 Hrs]
Incentives – Linking pay to performance – Variable Pay – Types
and classification of Incentives – Wage incentive Plans – Merits and
260
Demerits of Incentives – Time and output based plans Individual and
Group incentive Plans – Profit and gain sharing plans – ESOP. Fringe
benefits – Kinds – Meaning and importance – Role of Benefits and
reward systems – Types of Benefits Security, Retirement, Health care,
time –off benefits.
TEXT BOOK: 01. Milkovich and Newman, Compensation, TMH, 2003.
REFERENCES: 01. Compensation and reward management by Biswanath Ghosh –
Dec 2012 – Sterling Publishers Pvt Ltd – ISBN – B -
9788120777422. 02. Compensation: Special Indian Edition by Georage Milkovich,
Jerry Newman, C.S.Venkataratnam – 2009, Mc Graw hill
Education (India) Pvt Ltd – ISBN – B – 978 - 0070151581. 03. Book on Compensation System and Performance Management –
AM Sharma, N.Sambasiva Rao – Himalaya Publishing House – Edition 2014 ISBN – 978 – 935742 – 967 -8
04. Understanding wage and Compensation system – A M Sharma
10th revised edition – 2010 – Himalaya Publishing house ISBN – B 978 – 93- 5021 -440 – 1
05. Compensation Mangement text & Cares – Tapomoy deb – Excel
Book – 2009 Edition – ISBN – 978 – 81 – 7446 – 690 -7. 06. Compensation Management – Mousmi S.Battacharaya Nilanjan
Sengupta – Excel Books – 2009 edition – 978 – 81 – 7446 – 696 – 9.
Elective ORGANISATION DEVELOPMENT Code: 14184473
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER IV
6Hrs/Week
Credits 2
Objective:
This course is designed to provide I depth understanding of
behavioural interventions and enable the students to apply these
intervention for building individual, team, system, systems and
process related competencies and helping organizational to achieve
peak performance and become self sustaining.
UNIT – I: [18 Hrs]
An introduction to OD – History – Concept. Nature and scope –
Value and Assumptions – Characteristics.
UNIT – II: [18 Hrs]
Organizational change – Characteristics – The Nature of planned
change – Strategy for managing change – OD as change Agent.
UNIT – III: [18 Hrs]
Operational components of OD – Diagnostics, Action process –
Action Research and OD – OD Interventions – Team interventions –
Inter group interventions – Personal, interpersonal – Group process
261
interventions – Comprehensive interventions – Structural
interventions.
UNIT – IV: [18 Hrs]
Implementation and Assessment of OD – The impact of OD –
Issues in consultant – Client relationships – Mechanistic and organic
systems and the contingency approach.
UNIT – V: [18 Hrs]
The future of OD – Some Indian experience – Case study for
understanding OD efforts in Indian context.
TEXT BOOK:
01. Wendell I French, Cecil H Bell Jr. Organisation Development,
PHI, 4th Edition, 2009.
REFERENCES:
01. Arthur Kivuloff, Organisation Development for Survival, AMA,
72.
02. French, Bell and Zawacki, Organisation Development Theory,
Practice and Research, Universal Book Stall, 3rd Edition, 2002.
03. Paul S.Goodman, Assessing Organisational Change, John Wiley
and Sons, 79.
Elective STRESS MANAGEMENT Code: 14184474
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER IV
6 Hrs/Week
Credits 2
Objectives:
To educate the HR force all about stress management and the ways
and means of coping stress in organisations and effect of it in
retention of work force.
UNIT – I: [18 Hrs]
Understanding Stress: Meaning–Symptoms–Work related Stress–
Individual Stress– Reducing Stress– Burnout.
UNIT – II: [18 Hrs]
Common Stress Factors Time And Career Planning: Time
Management – Techniques – Importance of planning the day, Time
Management schedule – developing concentration – Organizing the
work area– Prioritizing – Beginning at the start – techniques for
conquering procrastination – sensible delegation– taking the right
breaks – Learning to say No.
262
UNIT – III: [18 Hrs]
Career Plateauing: Identifying career plateaus – structural and
content plateauing – making fresh start – importance of sabbaticals –
counseling out – executive leasing – Sustaining a marketable career.
UNIT – IV: [18 Hrs]
Crisis Management: Implications – people Issues – Structure
issues – Environment issues – psychological fall outs – learning to
keep calm – Preventing interruptions – Controlling Crisis – importance
of good communication – Taking advantage of crisis – Pushing new
ideas – Empowerment.
UNIT – V: [18 Hrs]
Work Place Humour: Developing a sense of Humour – Learning
to laugh – role of group cohesion and Team spirit – using humour at
work – reducing conflicts with humour.
Self Development: Improving personality – leading with integrity
– enhancing Creativity – effective decision making – Sensible
communication – the listening game – managing self – meditation for
peace – yoga for life.
TEXT BOOK: 01. Bhatia R.L. The Executive Track: An Action Plan For Self
Development, Wheeler publishing, New Delhi, 1996.
REFERENCES: 01. Charavathy S.K., Human Values for Managers, Mc Graw Hill,
Henely Management Series, 2003.
02. Jeff Davidson, Managing Stress, Prentice Hall of India, New Delhi, 2004.
03. Swami Ranganathananda, Elternal Values For A Changing Society, Bharatia Vidya Bhavan, 2001.
Elective INTERNATIONAL HUMAN RESOURCE MANAGEMENT
[ELECTIVE – HUMAN RESOURCE MANAGEMENT]
SEMESTER IV Code: 14184475
6 Hrs/Week
Credits 2
Objective:
The aim behind this course is to introduce the HR students the need to
know about People Management in MNCs in different countries and the
effect of socio cultural influences in HR management.
UNIT – I: [18 Hrs] Introductions to international Human resource management –
MNCs in our time – MNCs and people management – International
Human Resource Management in Socio Cultural context – Institutional
context.
263
UNIT – II: [18 Hrs]
Human resource management in Different Countries – Japan –
USA – UK– Turkey – Arab Middle east – India – China.
UNIT – III: [18 Hrs]
Going international – Managing HR across the world – Parent
subsidiary relationship – the relevance of integration and
differentiation dilemma – mechanisms to achieve integration in highly
differentiated global companies.
UNIT – IV: [18 Hrs]
Human resource management in International Joint ventures –
Foreign assignment.
UNIT – V: [18 Hrs]
Human Resource Management in Global Village.
TEXT BOOK: 01. Monir. H. Tayeb 2004, International Human Resource
Management, Oxford Derek Torrington, International Human
Resource Management PHI 1994. REFERENCES:
01. Change Management – Altering Mindsets in a Global Context,
“V Nilakant University of Canterbury, Christchurch, S Ramnarayan, Indian School of Business, Hyderabad and
Director (Change Management), Centre for Good Governance”, Response Books [2006], ISBN:0761934685.
02. Daniels John D., Radebaugh Lee H., Sullivan Daniel P.,
Globalization And Business, ISBN:81–203–2223–1, 1999. 03. Farid and Philip, Multi Cultural Management Synergy Books
International, 1996. 04. International Business: Text and Cases, “Cherunilam Francis”,
Prentice Hall India, 3rd Edition, 1999.
05. Management by Consciousness – A value–oriented spiritual approach, “By Anastasia Bibikova and Vadim Kotelnikov”, Sri Aurobindo Ashram Press, 2001.
Elective MANAGING INTERPERSONAL EFFECTIVENESS
[ELECTIVE – HUMAN RESOURCE MANAGEMENT] Code: 14184476
SEMESTER IV 6 Hrs/Week
Credits 2
Objective:
The aim of this course is to familiarize the students the importance
and need of understanding interpersonal skills in work organisations
and its effect in their and organizational productivity.
UNIT – I: [18 Hrs]
Self Perception and Self–Presentation: Defining and perceiving
self, gaining self–knowledge, self effectiveness, self–presentation, self–
presentation motives and strategies, impression management, self–
monitoring.
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UNIT – II: [18 Hrs]
Communication: Communication and language, Non–verbal
communication: proximics, paralanguage, kinesics, deception,
detection deception, non–verbal leakage.
UNIT – III: [18 Hrs]
Attitude and Attitude Change: The nature of attitudes, changing
attitudes – theoretical perspectives, is changing attitudes through
persuasion, Avoiding measurement pitfalls, conditions promoting and
reducing consistency.
UNIT – IV: [18 Hrs]
Environmental Influence: Territoriality, crowding, environmental
quality and social behaviour, the impact of our surroundings.
UNIT – V: [18 Hrs]
Quality Of Life : Quality of Life : Working and well being, The
working woman and the stress on working women, Advertising and
consumer behaviour, public health, aging and life quality, using social
psychology to improve quality of life.
TEXT BOOK:
01. Haney W.V., Communication And Organizational Behaviour,
Homewood III, Ierwin, 1979.
REFERENCES:
01. Altman I., Environment And Social Behaviour, Privacy, 1975.
02. Calif: BrookeCole, Personal Space, Territory And Crowding,
Monetary, Paafic Grove, 2009.
03. Steven Penrod, Social Psychology, 2nd Edition, Prentice Hall,
New York, 1986.
Core Subject PROJECT Code: 14184404
SEMESTER IV
Credits 4
The student will undertake their main project in their
specialisation for a period of 45 days in business organisations art the
commencement of fourth semester.
The student will be allotted a faculty for guiding the project, he /
she has to document the work and submit the confirmation letter to
the department from the organisation after getting the project.
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After the completion of the project, he / she has to document the
work and submit the work and submit the report ( 4 Copies – one to
the Controller’s office, one to the Department library, one to the
student and one to the company/organisation).
Evaluation of Project Work:
The project work during the fourth semester has been made
evalutory. The evaluation of the performance of the candidate will be
done through the viva voce conducted at the completion of the training
by a panel of internal / external examiners as recommended by the
Head of the Institution and approved by the Controller of Examination.
Self–Learning Course HOSPITAL MANAGEMENT Code: 14804418
SEMESTER IV
Addl. Credits 3
Objectives:
To learn about Hospital standards and design, Pricing of health
services, Clinical services, Nutrition and Dietary services.
UNIT – I: Hospital as a system: Definition of hospital – classification of
hospitals – changing role of hospitals – role of hospital administrator –
hospital and community. Technical analysis: Assessment of the
demand and need for hospital services – factors influencing hospital
utilization – bed planning – land requirements – project cost – space
requirements – hospital drawings and documents – preparing project
report.
UNIT – II:
Hospital standards and design: Building requirement – entrance
and ambulatory zone – diagnostic zone – intermediate zone – critical
zone – service zone – administrative zone – list of utilities –
communication facility – biomedical equipment. Voluntary and
mandatory standards – general standards – mechanical standards –
electrical standards – standard for centralized medical gas system –
standards for biomedical waste – Facilities planning: Transport –
communication – food services – mortuary – information system –
minor facilities – others.
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UNIT – III:
Pricing of health services: Definition of price–cost–value – factors
to be considered for pricing of services – pricing objectives – profit
oriented – market skimming – market penetration – operations and
patronage oriented objectives – pricing strategies – cost based pricing –
competition based pricing – demand based pricing – price discounting
– odd pricing – place differentiates – quantity differentiates –
penetration pricing – value pricing – complementary pricing – price
bundling – market segmentation and pricing.
UNIT – IV:
Clinical services: outpatient services – inpatient services –
accident and emergency services – billing services – laboratory services
– blood bank services – radiology and imaging services – telemedicine –
rehabilitation services – operation theatre – intensive care units –
hospital acquired infections – sterilization – nursing services – ward
management.
UNIT – V:
Nutrition and Dietary services – pharmacy services – medical
records services – facilities engineering – maintenance of civil assets –
electrical supply and water supply – medical gas pipeline – plumbing
and sanitation – air conditioning system – hot water and steam supply
– communication systems – need and scope of biomedical engineering
departments in modern hospitals. Laundry services – house keeping
services – CSSD–energy conservation methods –AMC. Ambulance
services – mortuary services – hospital security services.
TEXT BOOKS:
01. Andrew, Introduction to Tourism and Hospital Industry, Tata
McGraw – Hill, 2004.
02. Gupta P.K., Legal Aspects of Insurance, Himalaya Publishing.
REFERENCES:
01. Charloue Albiena Alkeris, Hospital Management, Saunders
Publications, 2005.
02. Jha S.M., Services Marketing, Himalaya Publishers.
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Note for Elective
1. During III and SEMESTER IV, students have to choose one
elective branch –
Marketing
Finance
Human Resource Management
Our college offers only 3 electives among the above 4.
2. If one student selects Marketing as elective in III semester, he
has to study 3 elective subjects out of 6 under marketing. The
same thing applies to other electives also.
3. The Department will decide the 3 elective subjects under
Marketing, Finance, HR.
4. Elective branch can not be changed, once chosen.
5. Points 2 and 3 applies to SEMESTER IV also.
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MBA : Those who have joined from the academic year
2014–15 onwards under CBCS System
EVALUATION PATTERN
Internal : 25 Marks
External : 75 Marks
INTERNAL:
Test –15 (average of the better two of the three tests conducted)
Assignment – 5
Seminar – 5
Question Paper Pattern:
INTERNAL EXTERNAL
Part – A : 4 1 = 4
Part – B : 3 4 = 12
(Either/ Or)
Part – C : 2/3 7 = 14
*30
Part – A :5/7 2 = 10
Part – B : 5 7 = 35
(Either /Or)
Part – C : 3/510 = 30
75
* Internal test mark 30 will be converted to 15.