ANNEX Design SeoulReport - UNESCO · Seoul has clearly distinguished 4 seasons of Spring, Summer,...

U N E S C O C I T Y O F D E S I G N

ANNEX_Design S eoul Report

SEOUL

D E S I G N S E O U L R E P O R T

ABOUT SEOUL

LocationAt 126 degrees east longitude and at 37 degrees north latitude

ClimateSeoul has clearly distinguished 4 seasons of Spring, Summer, Fall, and Winter with the average temperature of 12.2°C. During the summer season, the temperature in the city may reach as high as 38.4°C with temperature falling as low as -19.2°C during the winter, showing significant climatic changes between the seasons.The average rainfall in Seoul remains steady at 1,344.2mm per year, which is somewhat higher than the average rainfall in penin-sulas. The majority of the rainfall, approximately 70%, is concentrated during the months of June through September. Other than this rain season, Seoul boasts clear weather throughout the year with blue sky as part of Seoul’s beautiful and renowned sceneries.

AreaThe total surface area of Seoul is 605.52m2, which makes up 0.6% of the entire surface area of Korea. The city is mainly divided into to regions of Gangbuk and Gangnam, separated by the Hangang. The Gangbuk occupies 297.97m2 (49.2%) and Gangnam takes up 307.55m2 (50.8%) of Seoul. The satellite cities of Gyeonggi-do, Goyang-si, Yangju-gun, and Euijungbu-si are situated to the north of Seoul. To the East, the Seongnam-si, Gwacheon-si and Anyang-si borders Seoul and to its west, Gwangmyeong-si, Bucheon-si and Kimpo-si are positioned.

Bordering Cities And CountiesGyeonggi-do: Goyang city, Yangju-gun (county) and Euijeongbu city to the north: Namyangju city, Guri city, Hanam city to the east; Seongnam city, Gwacheon city, Anyang city to the south; Gwangmyeong city, Bucheon city, and Gimpo city to the west.

PopulationThe population of Seoul, according to the March 2009 census, is 10,492,176, which is 1/4 of the entire population of Korea. The female population was at 5,317,521, which is slightly higher than the male population of 5,174,655.As of March 2009, expatriates residing in Seoul amounted to 266,268, which is about 2.2% of the city’s population, and this is ap-proximately 7% increase from previous year. The expatriates are the nationals of over 90 different countries and they have formed a various small multi-cultural communities within Seoul.

Origin of NameThe origin of Seoul comes from the ancient Korean word, Seorabul or Seobul, which means the capital.

Administrative Organization1 Mayor, 3 Vice Mayors, 12 Offices, 10 Bureaus, 64 Divisions, 3 Headquarters and 76 Affiliated offices.

Administrative DistrictsThere are 25 administrative-gu’s (similar to counties in US) and 436 administrative dong’s (similar to townships in US).

MountainsThere are total of 8 mountain ranges in Seoul with Bugaksan to the north, Naksan to the east, Inwangsan to the west, and Namsan on the south, making up the major mountain ranges in the city. To the outer boundary of the city, there are Bukhansan to the north, Yongmasan to the East, Dukyangsan to the west, and Gwanaksan on the south.

RiverHangang (River)

BudgetThe budget for FY 2009 for the Seoul Metropolitan City is 21 trillion, 46.9 billion KRW. (approx. 16.19 billion USD; 1 USD = 1,300 KRW) The breakdown of the budget, excluding the wages and administrative operation expense, is as follows.

TableofContents

Design Institutes and Organizations

Cultural Infrastructure

Design Infrastructure

Design Industry

Expansion of Design Culture

Design Education

Architecture

Interior Design

Communication Design

Industrial Design

Fashion Design

Sustainable Design

General Information of Design 020

Seoul Design Assets 006

Divisional Information of Design 132

Design Chronicle of Korea 170

SeoulDesignAssets

8 U N E S C O C I T Y O F D E S I G N SEOUL

Seoul Design Assets

The Seoul Design Asset Project is an initiative to introduce the “Path to New Uniquely Seoul” to the world. The projects analyz-

es which images of Seoul, both present and future, should the city project to the world and how should the city position itself

to distinguish itself from the other cities in phases.

The Seoul design assets were selected among diverse candidates including the Gyeongbukgung and 4 other major palaces,

4 major gates of Seoul including the Namdaemun(Southern Gate), Namsan Seoul Tower, Hangang, Hangeul, and Cheong-

gyecheon. These candidates were reviewed in terms of their representation of Seoul’s image, design elements, creativity, inno-

vation effects on recreation, artistic values in itself, cultural tourism value, and connection with cultural tourism attractions or

products. The overall assessment under all of the aforementioned criterions were made by the selection committee and Seoul’s

representative design assets were selected. The selected assets were then presented in exhibitions in both Korea and in other

countries to present to countless foreign visitors to Seoul as well as to show the world, the Uniquely Seoul. These design assets

also related their values as commercial assets and utilized in diverse applications including as the contents for exhibitions.

9Design S eoul Report

Gyeongbokgung (Palace)· The kings’ main palace during the Joseon Dynasty situated in Jongno-gu, Seoul, on the Sejongro (street) ·Designation Number:

Historical Landmark # 117 (designated on January 21, 1963) ·Period: Constructed in 1395 (4th Year of the King Taejo)

• It was the kings’ main palace during the Joseon Dynasty and is today Korea’s representative palace in terms of application of organic space system between the architectural style and structure.

• Although the main areas of the palace were symmetrically designed in accordance with the geometric orders, the satellite structures were positioned in non-symmetric order to create harmonious beauty of change and unification

• It is recognized to express a very unique architectural concept with its expressions of universe, time, and space

Gwanghwamun·The main gate for the Gyeongbokgung King’s Palace ·The uniqueness is that to the side of the main gate is the Hongyaemun ·Period: Originally constructed in 1395, renovated in 1865, and then restored in 1968

• As of 2009, restoration project is undergoing to restore the reconstructed (1968) reinforced concrete structure of Gwanghwamun to the form held at after the restoration during the King Gojong Era (1865)

• The name Gwanghwamun means the gate that emits light and is the landmark of the downtown Seoul• Symbolic architectural structure that expresses the urban design philosophy of the Joseon Dynasty

National Museum of Korea·�Period: Originally established in 1945 in Gyeongbokgung, it was reopened in 2005 in the current building located within the Yongsan

Family Park ·Possession: Over 135,000 artifacts. The largest and a representative museum of Korea

• The treasure warehouse with Korea’s largest cultural and design source. The museum concentrates on the asset management through preservation and exhibition of cultural artifacts

• Introduces and reinterprets Korea’s culture. Plays leading role in introducing Korean culture through various exchanges with cultures of other nations and through various exhibitions

Deoksugung (Palace)·�Designation Number: Historical Landmark #124 (designated on January 18, 1963) ·Period: 1593 (26th Year of King Seonjo of Joseon

Dynasty), 1897 (1st Year of King Gojong Gwangmu) ·Size / Structural Type: 19,115 pyong / stone stylobate and brick structure

• Holds historical and geographical significance as the central location for the formation of the Republic of Korea• Elevated from Jeongneung Temporary Palace to King’s Palace. It is the last King’s Palace of the Joseon Dynasty and was the first palace to have western style building constructed within the palace walls• It is the cultural heritage that signifies the people’s determination of reclaiming the national rights and independence

Horangi (Tiger)·�Carnivorous feline ·Last seen in 1929 in the Daeduksan (Mt.) in Gyeongju and never spotted again

• Since the past, the tiger were recognized not as a dangerous animal that fed on people but as a friendly and protective animal. Symbol of Korean people

• Expressed in friendly manner as the Wangbumi, the character of Seoul, and as the Hodori, the mascot of the 1988 Seoul Olympic Games• Korea has special relationship with tiger, to the extent that a famous writer named Nam-seon Choi once stated that Joseon is the Tiger Nation.


Minhwa (Folk Cartoons)· Expresses the trend of the traditional communication. Practical stories created to express the daily life or in accordance with the tradi-

tional practices ·Period: Late Goryeo ~ Post Joseon Dynasty ·Holds abundant humors and satires of Korea

• The minhwa was a form of communication that was popular from the late Goryeo to post Joseon Dynasty, and has become the con-tents of today’s graphic design

• Created and used in accordance with the daily life environment, accessories, and traditional practices of average citizens• The significant characteristics of minhwa is that it possesses simultaneousness that surpasses the time and space within a single scene,

formation that highlights the subject without correlations to perception theory, and textual quality that possess all the factors of the picture• It displays the generousness of Korea’s ancestors that well-wishes others as if to communicate within a single scene.

Bojagi (Wrapping Cloth)· Material: Pieces of cotton cloth and silk ·Size: width 54.8cm, length 55.3cm ·Pattern: plants and flowers

• Unlike the bags used in the West, the bojagi holds flexibility to change conform to the shape of its contents and has outstanding us-ability as a secondary packaging

• Expresses the feeling of Korean in its form and colorations and the uniqueness is that no two bojagi are exactly alike• In case of handmade bojagi, artificiality was excluded in its expression method and displays the clear and natural colors distribution

and among the traditional daily life accessories, the bojagi holds outstanding graphic as well as accessory design elements• The Jogakbo is bojagi made from pieces of cloth sawn together and displays the thrifty and environmental friendly mentality of

Korean ancestors

Buckchon Hanok Village· History: Over 600 years since the designation of Seoul as the capital city during the Joseon Dynasty ·Area: 645,000m2

· Location: Area of Gahoe-dong, Samcheong-dong, Wonseo-dong, and Jae-dong in Jongno-gu situated on the Namsa-myeon of the mountain ridges that connects the Bugak and Eungbong between Gyeongbokgung and Changdeokgung

• It is a hanok (traditional homes) villages formed between the Gyeongbokgung and the Changdeokgung and displays Seoul’s tradi-tional architectural style

• The hanok style buildings, which is the urban residential homes that are built shoulder to shoulder, maintains traditional structure and yet designed to maximize small space

• The Bukchon, which created a unique cultural frame that harmonizes tradition with modern, is a living and breathing urban museum and a central asset of Seoul that will continuously produce future values.

Seolhwa (Folk Tales)· A form of a literature ·Categorized into Shinhwa (myth), Jeonseol (legend) and Mindam (folk) ·Folk Literature: The folk tale created in

written form and possesses literary characteristics

• Seoul, with its uniqueness of being the center of politics, economy, and culture of Korea for a lengthy period since its establishment as the Capital City of Joseon, holds the most folk tales in Korea

• The folk tales of Seoul is an important data that supports the rich history of the city• The folk tales passed on from mouth to mouth is full of vast wisdom of Korea’s ancestors• The Dongguk Yeogi Seongrim, created during the King Seongjong era, is the representative literature that relates the folk tales of Seoul


Seoul Fortress Wall· Fortress wall constructed during the Joseon Dynasty ·Designation Number: Historical Landmark #10 (designated on January 21, 1963)·Period: Constructed in 1395 (4th Year of King Taejo) ·Size: Approximately 18km long with an area of 596,812m2

• Foundation of urban design that symbolizes Seoul• Formation of space design constructed with the usage of natural terrain• Well displays the beautiful combination of granite craftsmanship and construction technology, as well as harmony of modernized city

and ancient fortress• Strengthens cultural and commercial assets and its proximity to people’s daily activities has established itself as the culture in people’s daily life

BSeoul World Cup Stadium· Representative architectural structure by Choon-soo Ryu, the leading architect in steel frame design ·Period: December 27, 2001·Max Occupency of 64,677 ·Size: Total land area of 216,712m2, Structure Area of 57,859m2, Total floor area of 165,829m2

• Architectural structure that displays the transformed national image of Korea, as well as the traditionalism and symbolism of the nation• A design that has merged the images of a traditional bowl and kite of Korea• For the night scenery, the roof inspired by the shield shape kite was expressed in the traditional window and sliding door paper color

and achieved both Korean style attractiveness and beauty with the installation of lights over the circular deck and the exterior walls of the spectator seating stands

Seonyudo (Island)· Korea’s first environment recycling ecological park ·Recipient of Iwon Architectural Award ·Size: Land area of 117,362m2

• Formation of representative ecological park created through recycling construction material. Birth of environmental friendly and a place for environment related education

• Superbly expresses the philosophy of respecting life and the environment and utilizing both as cultural asset• Will be actively used as the resting park and space for festivals for the people

Sungnyemun (Namdaemun)· Fortress gate of the Joseon Dynasty located in Namdaemunro 4-ga, Jung-gu, Seoul ·The 2 storied pavilion tower was burnt down

due to arson on February 10, 2008 ·Designation Number: National Treasure #1 (designated on December 20, 1962)

• Sungnyemun is the main gate as well as the largest of 4 major landmark gates of Seoul• Architectural structure that harmonized the craftsmanship of granite and lumber materials• The horizontally stacked masonry lines, rainbow colored curves and the roof line of the pavilion tower displays Korea’s traditional

curved lines of the eaves, and Japsang (decorative tiles on four corners of the roof) and detailed accessory designs of the dragon’s head is highly articulate

• It’s a traditional architectural structure, situated in the heart of the modern day urban environment, is a symbolic icon that opened up the potential for sustainability of tradition


N Seoul Tower·Height: 236.7m, 479.7m above sea level ·Construction begun in 1969 and completed in 1975; renovated in 2005

• It is an architectural design that has transformed the geographical location of Namsan (Mt.) to a cultural asset and at the same time, is also the representative landmark structure of Seoul

• In the Namsan Park, the junction where the history and nature meets, the N Seoul Tower is positioned to create modernized tour attraction as well as a theme park

• The 3rd space, created through combination of history, nature and cutting-edge technology is made more attractive as the space of light that has no physical mass and expresses the combination of three elements

Seoul Arts Center·Category: Multidisciplinary Art Center ·Location: Vicinity of Woomyeonsan (Mt.) in Seocho-dong, Seocho-gu, Seoul ·Architect: Seok-cheol Kim ·Date Built: January 7, 1987 ·Size: Land area 231,000m2 with total floor area of 120,353m2

• Korea’s largest multidisciplinary art center established to acquire the nation’s cultural identity and to enhance international recogni-tion of Korea’s cultural arts

• Very attractive multidisciplinary art center that includes diverse culture related public institutes including the Seoul Calligraphy Museum, the world’s only exclusive calligraphy exhibition center, and the Korea Multidisciplinary Arts School, in addition to various performance and exhibition halls

• The art center not only has high value as a tangible asset as the place for cultural arts interactions by the public, but is also possesses invaluable qualities as an intangible asset as the infrastructure for supporting diversities of art activities and for fostering future artists

World Cup Park·�Vicinity of 549 Sangam-dong, Mapo-gu, Seoul ·A beautiful environmental park was created over the once a beautiful island of Nan-

jido. The park was created by reclaiming the 800 plus thousand pyongs of waste landfill land, which was occupied by mountains of 15 years of Seoul’s wastes that were accumulated from 1978 to 1993

• The park is the representative recycling design in the process of creating current image of Seoul. The park signifies the practice of giv-ing and taking from each other with the nature, we can become healthier, in which Seoul gave the land back to the nature

• It’s a design technology that recreated the waste land of foul odors and pollutions into a ecological park• It holds a ecological and environmental design values in which the massive heaps of wastes were transformed into an environmental

friendly park• The land, which was once a beautiful island, became a mountain of waste. Then recreated as a ecological park.

Insa-dong·�Holds important geopolitical cultural value that connects the Bukchon and Cheonggyecheon ·The Ssamji-gil (street) was developed

that modernized the alley clustered with galleries, stationary and folk handcraft stores ·Insa-dong is a design source for continuous provisioning of culture and vernacular ·Location that connects the traditional culture with the new culture by its geographical location that connects Bukchon and Cheonggyecheon

• Holds geopolitical values that displays the traces of modern urbanization of Korea• With various alleys full of traditional cultural scenes, it is one of the most popular districts among the foreign visitors• The Ssamji-gil, which is a multi-dimensional recreation of alleyways, symbolizes coexistence of tradition and modern


Mural of King Jeongjo’s March·�The black and white drawing on the wooden plate that recorded the march of King Jeongjo to Hwaseong in 1795, recreated in color in

1994 and stored in Kyujanggak (official library) ·The drawing was recreated into a ceramic tiles and displayed to the public in time for completion of the Cheonggyecheon Restoration Project on September of 2005

• Displays fine example of elegant and unique recording culture of Euigwae (process of recording official activities)• Cultural contents that recorded the social, cultural and political information of Joseon Dynasty• Comprehensive illustration that expresses the ideas and detailed traditional customs

Jongmyo (Royal Shrine)·�The royal shrine where the kings, queens, and ancestors of kings and queens are buried (Historical Landmark # 125 / designated on

January 18, 1963) �·Location: Hunjeong-dong, Jongno-gu, Seoul ·Size: Area of 186,787.6174m²(56,503 pyong)

• Unique pattern of the burial tomb formed with absolute symmetry and pathways and Jerye (memorial) system design• Superbly designed architectural structure that has successfully portrayed the solemn atmosphere of the memorial ritual place but with restrained beauty• Expression of unique and original architectural space not seen anywhere else in the world by allowing side-by-side extension as the

number of royal tombs increases

Sajikdan (Place for Conducting Memorial Service)·�A place where the kings of Joseon Dynasty performed memorial service for ancestors (Historical Landmark # 121 / designated on Janu-

ary 21, 1963) ·Location: Sajik-dong, Jongno-gu, Seoul ·Size: Area of 9,075m²

• Sajik is a place for conducting memorial service• 4 memorial services in a year and service for bountiful harvest and plenty of rainfall was conducted annually for 428 years until such

practice was abolished in 1902 during the Japanese occupation period

Changdeokgung (Palace)·�Designation Number: Historical Landmark # 122 (designated on January 18, 1963) ·Period: Constructed in 1405 (5th Year of King

Taejong, Joseon of Joseon Dynasty), rebuilt in 1609 (1st Year of King Gwanghaegun) and in 1647 (25th Year of King Injo)·Size: Area of 565,227.34m² (170,980.5 pyong) ·Location: 2-71 Waryong-dong, Jongno-gu, Seoul

• Design allowed by nature, Changdeokgung, designated as the UNESCO Cultural Heritage• By expressing the natural geographical form of the surrounding as is, the palace design displays the Korea’s traditional value that

believes men lives under generosity of the nature• The disorderliness of the exterior is supported by the orderliness of based on the principles of Pungsujiri (a geomantic theory of good

fortune based on geographic surroundings, also known by its Chinese name “feng-shui’) on the opposite side

Cheonggyecheon·�A stream that forms the boundary between Jongno-gu and Jung-gu. It has a length of 10.84km, with total drainage area of 59.83km²

• Korea’s first artificial echo design line created in the heart of the city• Seoul’s famous location for success and failure of the people for over 600 years since Seoul was designated as capital city during the Joseon Dynasty.• With the development of the city, the stream was covered and its function was just to channel the stream water. Then in 2005, the

Cheonggyecheon and bridges were restored through modernized stream design and restored the naturalism of the area


Hangang (River)·�Location: Gangwon / Chungbuk / Gyeonggi / Seoul Korea ·Area: Total drainage area of 26,018km² ·Main channel 481.7m, Official

stream channel 405.5km

• The Hangang Renaissance Project Design which has achieved Korea’s miracle growth• Cultural landmarks including Mongcheon Toseong, Pungnap Toseong, and Bongeunsa (Temple) as well as various parks are situated

along the riverside• It is the lifeblood of the nation that birthed the city’s culture. It is the center of the economy, and source of history, civilization and life.

The Hangang is anticipated to play the role of space that will guarantee sustainable high quality lifestyle

Haechi·�Confirmed as the symbol of Seoul Metropolitan City on May of 2008 and the statue of Haechi situated at Gwanghwamun as selected as

the main model. Instead of the original name Haetae, Haechi was chosen

• Selected as the symbol of Seoul and placed at the center of the city’s symbol system • It holds strong and yet soft and friendly image as the guardian creature• Provides positive memory of Seoul’s city image

Street of Arts in Front of Hongdae (Hongik University)·�The culture of Front of Hongdae was started during the early 1990s as unique cafes started to open in the area ·Underground cultural

street from the main entrance of Hongdae to Geukdong Broadcasting Company

• The Street of Arts in Front of Hongdae is an area vibrant with lifestyles of the young generation• The culture in front of Hongdae is built on the infrastructure of entertainment culture of the young generation, art culture, and art-

design education culture• The cultural meme by countless overflowing youths acts as a virus that creates new culture• The narrow streets of Hongdae vicinity signifies a space in which people can harmoniously interact

Whowon (Biwon)·�Designation: UNESCO World Heritage December, 1997 ·Period: 1406 ·Location: 2-71 Waryong-dong, Jongno-gu, Seoul

• Uniquely one of its kind garden design in the World• Whowon did not set boundary between the garden and the nature. This smooth blending architectural design, which makes it dif-

ficult for viewers to determine where the garden ends and the nature begins is the design secret of Whowon• The matrix creation, which expresses the inevitable and cycled relationship of man returning to nature, is shown in Korean traditional design

Heunginjimun·�Fortress gate of Joseon Dynasty ·Designation Number: Treasure # 1 (designated on January 21, 1963)

• The Eastern Main Gate of Seoul Fortress, Heunginjimun• The curved lines of the small fortress and its straight lined roof on the pavilion tower displays superb architectural beauty that is uniquely Korean• Architectural beauty was created by constructing the small fortress with subtle change in material of granite for stacking the fortress

in diamond shape and the wall with stones. Japsang (decorative tiles on four corners of the roof) and the dragon’s head displays highly articulate handicraft beauty


Hwalot (Traditional clothing worn by royal women for ceremonial occasions or by commoner for wedding)·�Period: Passed on from clothing customs of Dang / Songi Dynasties. Then became Korean custom·�Purpose: One of forbidden clothing for commoners but it slowly became common and settled as a wedding ceremonial clothing for

commoners. In modern weddings, it is worn as clothing for Paebaek (part of traditional wedding ceremony)

• The marriage ceremonial clothing that has colorful embroidery art work in combination of 5 colors on a crimson colored silk utilized the entire surface of the dress as accessorial designing space and is recognized as highly unique fashion design that expressed the most patterns

• The clothing expresses the men’s most basic and yet most important ceremony of marriage as a harmonization of Yin & Yang by expressing the principal of Yin & Yang through contrasting colors of crimson for the outside and blue for the inside of the clothing

• The various patterns made with embroidery symbolizes longevity and good fortune

Hunminjeongeum·�Designation Number: National Treasure # 70 (designated on December 20, 1962) ·Period: Created in 1446 (28th Year of King Sejong)·�Category: Recorded Heritage / Written Record / Engraved Wooden Plate / Official Book

• The characters are composed of module and system design and with its scientif order, it is recognized to be the most unique writing system in the world

• Although it is based on phonetic symbols, it is the only writing system in the world to be categorized as the Feature System• The basic principal behind creation of Hangeul was yi (異: different) min (憫: compassion for common people) yeok (易: easy to use).• Designed as scientific and systematic characters based on the phonetic theories and principals obtained through the mechanisms of sound

generation and five elements of the universe

Gyeomjae Eui’s View of Hanyang (former name of Seoul)·Scenic View of Hanyang was drawn by Gyeomjae (1686~1759), a scenery water painter of the late Joseon Dynasty ·A drawn expression of scenery of the riverfront and cultural heritage

• During the period when Joseon Neo-Confucianism was popular in the kingdom, there existed pride amongst Koreans that Korean culture was the most advanced in the world. Accordingly, the scenic views of Hanyang Seoul were also confidently believed to be the best and therefore mountains and river scenic drawings became a popular trend.

• Today, even the traces of such graceful scenic sites are difficult to find but luckily, artists from Joseon Dynasty such as Gyeomjae have im-mortalized such beautiful sceneries to allow a glimpse of old Seoul’s breath taking natural sceneries

• Gyeomjae was Korea’s first artist to capture nation’s natural sceneries, which was excluded from the mainstream for social perception by the general public and for historical reasons.

• It is a invaluable asset that clearly displays the scenery of Hanyang Seoul at the time seen through the eyes and minds of Gyeomjae

Official Uniform Breast Patch·A symbolic patch accessory worn on the chest and back of official uniforms Kings, Princes, and civil and military officials·It was first implemented during the King Danjong Era with recommendation by Seong-ji Yang, a senior official at the time

• Although it’s the icon of political position and system, it self holds the characteristics of accessory and symbolism• The circular shape of the covering signifies the heaven and the square shaped breast patch signifies the land• The crane, symbolizing solitude was used for breast patch design for civil officials and a tiger, symbolizing courage was used for breast patch

design for military officials• The breast patch has a deep meaning of to hold the mentality of serving the people close to heart


Namsan Bongsudae· Communication System during Joseon Dynasty · Designation Number: Commemorative Artifact of Seoul Metropolitan City #14 (desig-nated on September 20, 1993)·Period: Created during the Joseon Dynasty ·Size: 237.27m² , 5 Annals

• Holds high design asset value as the origin of communication system• Representative example of communication that holds scientific achievement combined with design• The exterior is similar to the shape of Hangari (traditional large jar), a superb example of the amicable beauty, which is the representa-

tive characteristics of Korean handicraft art

Daehak-ro· 79-1 Jongno 5-ga, Jongno-gu, Seoul · 1.55km street that stretches from the Jongno 5-ga intersection to 132 Hyehwa-dong, Hyehwa-dong rotary · The uniqueness of the district was enhanced and recreated as the street of cultural art and named as Daehak-ro on May of 1985

• It holds geographical significance as the place that started the location for education as a result of the Jwacheongryong (good fortune location accordance with the principles of Pungsujiri (a geomantic theory of good fortune based on geographic surroundings, also known by its Chinese name “feng-shui’) being positioned at the foot of the Naksan

• A in which young generation interacts with modern architectural structures, education facilities, concert halls, and other cultural advancements

Dongnimmun (Independence Gate)· A gate once stood in Gyeobuk-dong, Jongno-gu, Seoul but relocated to current location in 1979 · Designation Number: Historical Land-mark # 32 (designated on January 21, 1963) · Period: 1896 · Size: Current area 2,640m²

• A commemorative structure that symbolizes the independence and self-strengthening movement by the people after the Gapohgyeo-ngjang (independence movement). It was first built over the land where the Youngeunmun, which was the diplomatic symbol that welcomed the Chinese emissary, was demolished

• Exterior design left the former stone columns of the Youngeunmun and Western exterior design was applied to show the acceptance of western culture while displaying firm determination mentality

Seoul Station· Designation Number: Historical Landmark # 284 · Period: Construction begun on June 1, 1922 and completed on September 30, 1925 · Architect: Tsikamoto Yasusi (Professor of Tokyo University)

• The structural was made with eclectic Renaissance architectural design with Byzantine dome roof, the eclecticism style, which was popular in the West during 18th Century, has no precedence style and origin of which country it was started

• From historical perspective, it is the oldest train station that still stands in Korea

Ginko Tree· Symbolic tree of Seoul (designated on April 3, 1971) · Makes up about 42.2% of trees on the sidewalks of Seoul

• Seoul has designated the Ginko Tree as the symbolic tree of the city on April 3, 1971 and the try signifies the infinite growth of the Capital City of Seoul

• The tree has strong ability to purify air and longevity. Currently, the Ginko trees occupy about 42.2% of all the trees on the sidewalks of Seoul• It is also widely known as the symbolic tree for Confucianism since it is known that Confucius taught his pupils under the shades of Ginko trees


Madeup (Knot)· A method of tying rope in various shapes · Applied in various activities of life including Royal Weddings, interior decoration, traditional musical instrument ornament, Hanbok decoration, and traditional ornaments · Expresses various traditional patterns of Korea including chrysanthemum, ume, dangcho, and wanja in 3 dimension

• It is a representative accessory that displays the Korea’s nobility culture• The knotting methodology with its logic and system is based on philosophical values• The diversities of significances shown among the knots are superbly expressed• The knot captures the wisdom and acutely artistic qualities of Korean women. It is women’s life design that sheds glimpse on high

quality lives of ancient Koreans.

Myeong-dong· Area: 0.9km² · Population: 2,986 (as of 2000) · A administrative dong situated in Jung-gu, Seoul

• Symbol of popular commercial district that holds the story of Seoul’s modernization process• Abundant with historical stories of commercial, cultural, and politic contents• Center of finance, trend leading district of Gangbuk, and a place that overflows with public senses

Myeong-dong Catholic Cathedral· Designation Number: Historical Landmark # 258 (designated on November 22, 1977) · Period: Construction begun on August 5, 1892 and completed on May 29, 1898 · Structure: Brick structure (red and grey bricks) · Size/Style: 1 basement floor and 1 ground floor, Area: 1,453m²; Gothic style architecture · Architect: (Father Coste / Korean name: Father Eui-wun Ko)

• The most magnificent Western style building currently standing in Korea and has high significance in Korea’s architectural history• The architectural style of Myeong-dong Catholic Cathedral is recognized as a cornerstone that set the precedence in construction of

future churches and Catholic cathedral in Korea

Bosingak (Belfry)· Belfry that told time during the Joseon Dynasty · Designation Number: Commemorative Artifact of Seoul Metropolitan City # 10 (desig-nated on November 10, 1997) · Location: 102 Jongno 2-ga, Jongno-gu, Seoul

• Bosingak is the pavilion situated in the heart of Jongno• It’s a location that hosts annual new year’s festival that declares the arrival of the New Year. Bosingak maintains the design sustainabil-

ity and public popularity since the Joseon Dynasty as its role of belfry• The stepped floor pavilion with red columns holds high value in architectural beauty as well as design values

Donggualdo (Map of East Palace)· Designation Number: National Treasure # 249 (designated on August 1, 1989) · It is the map that shows detailed structural positioning of Donggual (Changdeok Palace and Gyeongbuk Palace) hand drawn by the official artists of the late Joseon Dynast

• The map holds significant value in design of space perception by through its superb expression of both the aerial and surface view simultaneously

• The entire view of the Donggual was expressed through aerial view as if flying over the area while showing the overall surface posi-tions of the structures and landscapes through trajectory line view points


Suseon Jeondo (Map of Seoul)· Suseon Jeondo: The map of Seoul created between the years of 1824~1834, (the Engraved Wooden Plate of Suseon Jeondo: Treasure # 853, Stored at the Korea University Museum)

• Among the wood engraved maps created during the Joseon Dynasty, the Suseon Jeondo displays the most outstanding qualities not only in its exactness, precision, and size, but holds high values as an useful asset from information design perspective

• The Daedongyeo Map is evaluated to be the most scientific map of Joseon Dynasty and unlike the Western maps, it did not display the land formation and height with a contour lines but processed the mountain ranges and flow of river with graphics, allowing any-one to interpret the map easily

Itaewon· District of Hangangro in Yongsan-gu · Designated as the Special Tourism District in 1997

• The area launched a new transformation efforts to become the Diverse Global Cultural Exchange Market as it entered into the new Millennium through active support by the government

• It is recognized as a shopping district for the trend setters where people can experience the global culture• It is being developed as a unique global district in Korea

Joseon Wooden Furniture· Period: Joseon Dynasty · Material: lumbers from tomentosa, elm, pine, and ginko trees · Category: Doors, windows, closets, chest, vanity, desks, drawls, etc.

• The wooden furniture during the Joseon Dynasty, in which the living space for women and men were strictly segregated, possessed diverse shape and functions per each space

• The natural beauty that expressed the textures and natural colors of the tree, and its functionalities were maximized while capturing the geometric beauty that excluded the ornamental elements, created generous and comfortable atmosphere of the space are the at-tractiveness of the Joseon wooden furniture design

• Original design asset that captures time surpassing beauty and is also useful for the development of modern furniture design

Topgol Park· Designation Number: Historical Landmark # 354; Wongak Sabi: Treasure # 3; Wongok Saji 10 Story Stone Pagoda: National Treasure # 2; Eight Sided Pavilion: Tangible Cultural Asset #73 · Area: 15,720m²

• It is a philosophical and valuable space in which the peaceful mind of the people that loves gentleness and peace as well as non-vio-lence mentality lives on.

• It was the place where the first Declaration of Independence speech was presented on March 1, 1919 and where cheers for the inde-pendence started. It is a place with rich history of Korean people’s independence mentality

Pyeonghwa (Peace) Gate· Location: Seonlin Commemorative Park within the Olympic Park in Bangi-dong, Songpa-gu, Seoul · Architect: Jung-eup Kim

• Symbolic structure erected in Seonlin Commemorative Park within the Olympic Park to forever commemorate the ‘88 Seoul Olympic Games• It is a design that attempted to create natural merging of traditional architecture with modern architecture while maximizing the

concept of a gate


88 Seoul Olympic Games Main Stadium· Opened in September of 1984 · Category: Multi-Sports Complex · Size: 132,232m² (approximately 40,000 pyong), 2 floor structure · Max Occupency: 100,000 · Location: Jamsil 1-dong, Songpa-gu, Seoul

• The 88 Seoul Olympic Games Main Stadium holds significances with its unique architectural style that expresses the historical and cultural characteristics of Seoul and as a place that successfully held the Olympic Games Superb system design

• The Main Stadium designed as in a traditional Korean pottery shape became the landmark of Seoul• The shape, material, colorations, and image is displays the sentimental image of Calm Morning Nation and dynamics of modern day

sports competitions

Gyeonghuigung (Palace)· Designation Number: Historical Landmark # 271 (designated on August 16, 1980) · Period: Construction begun in 1617 (9th Year of King Gwanghaegun of Joseon Dynasty) and completed in 1620 (12th Year of King Gwanghaegun of Joseon Dynasty); renamed in 1760 (36th Year of King Youngjo of Joseon Dynasty)

• The Seogwol, which was demolished as a result of the robbery of national rights, was renovated to today’s appearance• The positioning of the palace is uniquely different from the Gyeongbokgung or the Changdeokgung• It holds the sorrow of the history in which the majority of the royal palace artifacts were either removed or changed during the Japa-

nese occupation period

Royal Court Cuisine· Important Intangible Cultural Asset # 38 (designated on December 30, 1970) · The 1st Chef to be Certified: Hee-soon Han, the last Chief Royal Chef of the Joseon Dynasty

• Since history, the ceremonial practice were considered to be important and accordingly, many forms of food are also passed down through generation. Particularly, the food served in the royal court and its ceremonial practice were very diverse to the extent that it would represent Korean food

• It is recorded in Jinyeoneuigwae (royal records) and other records and various writings and passed on through generations

So Namu (Pine Tree)· Also known as Sol, Sol Tree, and So-ori Tree · Category: Gymnosperm plant; Genus: Pinus

• Since history, the tree has high materialistic and mental influences in Korean people’s lives• The tree displays mystical phenomenon that displays unwavering allegiance and steadiness• The tree itself projects beautiful form and possesses symbolic characteristics and has been used as the most commonly used element

in the field of art in Korea

Sumunjang (Gatekeeper) Changing of the Guards Ceremony· The Sumunjang Guards was first established in 1469 and was transformed to modern day ceremonial practice in 1894

• Like the European Changing of the Guards, which was the model for the Sumunjang, it was changed not focusing on the traditional ways but to the necessity of modern days

• Since 1996, Seoul has consulted experts and recreated the Sumunjang Changing of the Guards Ceremony

General Information of Design


Cultural Infrastructure

Design Infrastructure

Design Industry

Expansion of Design Culture

Design Education


Seoul is the capital city of Korea and is also the social, economic and cultural center of the country. This means that Seoul is

also the heart of nation’s design. Approximately 73% of Korean designers are concentrated in Seoul. Necessities for design in

Seoul ranges from various IT related devices, digital home appliances, and automotive industry to various cultural and econom-

ic activities to serve over 10 million residents in the City.

An estimation of over 170,000 jobs are created within the design industry alone. Per industry, there are 57,625 designers in

manufacturing and design-consultancy, 50,126 in fashion, 7,123 in advertising, 7,347 in architecture, 12,234 in game design,

28,236 in digital contents development and 9,300 in other sectors. This is about 4.5% of the entire working population in Seoul

(The net number of total jobs created in the city’s economy: 3.843 million).

The number of working population in Seoul has remained consistent for the last five years, but the number of professional

designers working for design-consultancy has increased from 5,538 people in 1,092 businesses in 2001 to 7,445 people in 1,499

businesses as of December 2005. These figures tell us that Seoul’s industry structure is changing and the design service has

positioned itself as an important industrial force in Seoul. Even within the design community in Seoul, there is diversity.

These designers include those focusing only in their field of specialties and others who freely undertakes various fields of

design projects. There also are designers who work with scenarios to contribute to the policy development of the Central and

local governments. Many of them are also active in international settings. There are hundreds of outstanding design-consul-

tancy groups that demonstrate creativity and innovation in various design activities. In addition, numerous organizations are

also present to protect the rights of the designers and related companies, and also to inspire innovative design activities.



Seoul Design Headquarters http://design.seoul.go.kr

The Seoul Design Headquarters was established on May of 2007, as the exclusive administrative organization in charge of Seoul’s design, to lead a drastic paradigm transformation of public design policies and to create city brand that will be well received by the international community through various urban design enhancement projects.Established under the theme of the 21st Century is the Generation of Design in which senses are Commercialized, the Seoul Design Headquarters has set forth Soft Seoul as the Design Seoul’s vision. To achieve the visions Soft Seoul, the following are set as 4 core objectives: green city maximizing heavenly bestowed natural beauty; elegant cultural city is vibrant with perpetual history and tradi-tional culture; dynamic and high-tech city fully utilizing one of the world’s most advanced IT infrastructures; and knowledge based global city based on ten million citizens with high level of education. Seoul is pursuing various projects based on such core objectives.

The Seoul Design Headquarters, which is the implementation and management arm of the city’s urban design policies, has estab-lished the following as its key implementation strategies: Airy Design Seoul – for creating comfortable and generous public space and designing less crowded, high efficient public facilities; Integrated Design Seoul – for establishing integrated urban design implementa-tion system; Collaborative Design Seoul – for pursuing participating and experiencing design projects by forming partnership among the citizens, experts, and administrative officials; and finally, Sustainable Design Seoul – for achieving natural and human friendly, future oriented flexible and sustainable that can be measured and evaluated.As of January 2009, the Seoul Design Headquarter is organized with 1 Department Director, 1 Assistant Department Director, 1 Strat-egy Team, 4 Project Management Teams, and 1 Implementation Team. After 1 year of preparation efforts, the effects of project imple-mentation started to visualize commencing on the 2nd half of 2008 with successful projects including the Seoul Design Olympiad as well as the Seoul Font and Signage Beautification Project.

Design Industry Related InstitutesMost of the design related projects of the Seoul Metropolitan Government, including design industry fostering projects, cultural industry foster-ing projects, and the urban design development projects, are managed by the Seoul Design Headquarters.

Major Projects

Developed Framework Plan for Seoul Scenic Landscape

Developed framework plan for the Namsan Renaissance Project

Urban Gallery Project

Establish effective implementation strategies for the scenic landscape development by setting the basic plans for systematic scenery management and by establishing urban scenery management plan.

Launched to give Namsan a complete facelift with implementation of cultural and art related contents and create symbolic image that is Uniquely Namsan by introducing new transportation methods and improving accessibility.

Improve the life qualities of the people of Seoul by elevating sentimental satisfaction rate through improve-ment in accessibility to arts by general public.


Design Seoul Street Beautification Project

Cooperative project with international cities in lighting sector

Seoul Design Olympiad (SDO)

Seoul Symbol, Seoul Color, Seoul Font

Seoul Night Scenery Upgrade Plan

Design Enhancement of Retaining Walls / Soundproof Walls

Image Enhancement Project for Natural Resource Recycling Facilities

Standard Design Manual for Seoul’s Information Signs

Transform the streets of Seoul into a place where the culture and communication factors are merged and people’s daily lives are harmoniously coexisting with the region’s culture by comprehensively redesigning all the composing elements of the street.Established the Lighting Urban Community International (LUCI) and through participating in the organiza-tion’s activities, Seoul’s night scenery was upgraded by cooperating with other cities’ and learning through their accumulated experience in lightings and festivals best practices and applied to the night scenery infra-structure development project.Expresses the Seoul’s determination and vision to create design as a daily value that is widely present in our daily lives and to challenge towards the 21st Century design concept based on the challenging mentality of Olympic Games.Designation and promotion of icon, mascot, and color system that symbolizes Seoul and font that represents Seoul

Plan will be established to systematically and effectively manage the night scenery of Seoul and provide the beautiful night scenery to the people of Seoul as well as build the Seoul night scenery landmarkHangang public park district, private buildings, and Seoul Fortress.Create new possibilities by applying public art design to major elements that damaged urban beauty.

The natural resource recycling facilities are recognized as abhorrent facilities by the people. Image design will be provided to transform the facilities into a place that is loved by the people and place that can coexist with the people.Unify design by applying standard design. Implemented to achieve integrated installation of existing street lights and to minimize the approval process.Create a manual to form Airy and Integrated Design Seoul.

Design Policies of the Seoul Design Headquarters

Design Seoul GuidelinePublic Buildings, Public Space and Public Facilities

Public Visual Media

Outdoor Signage

Sign Design

Organization of Signs to Improve the Quality of Signs

The Design Seoul Guideline, established to create unified image of Seoul’s public space, will be applied from the initial planning stage by the relative institutes and Seoul’s public design.Establish information system that actualized the public visual media with functionality, efficiency, as well as wide distribution, and has considered the most efficient and optimized way of delivering information centered on public’s perspectiveAchieve orderliness between the structure and sign, installation reasonability, pedestrian view oriented readability, harmonization with its surrounding environment as well as with buildings and structures of signs through minimization of quantity, size, and amount of information.Develop sign design development principals, sign design configuration factors, sign design per business type, design per sign type, sign application guideline per building type, and sign application per administrative district.On January 12, 2007, Seoul has declared a City without Administrative Banner Signs. Seoul has launched an initiative to expand streets without administrative banner sign campaign and to create streets without illegal movable signs.


Public Design Enhancement

Review of Art Accessories

Design Commission & Forums

Establish Standard Design for Public Design

Subway Environment Design Upgrade

Merging and Closing Administrative dong Offices and Remodeling Community Centers

Objective

Sector

Seoul Design Commission

Design Seoul Forum

To create Uniquely Seoul brand values and provide easy access to public facilities by the public design contest will be held for city residents and invitational artists on design for public facilities and its outcome will be exhibited to create a foundation for urban design improvement.The environment and management status of existing subway stations will be inspected and analyzed and Total Design enhancement plan will be established per each facility of each station to improve the subway environment that is convenient and comfortable to use by the public.With regards to the merging and closing of Seoul’s administrative dong offices as well as with function reorganization guideline, the Master Planner System, which takes the role of supervision, planning, and coor-dination of public design system will be utilized. In addition, the Seoul Design Commission will be conferred to obtain advises for providing design support for remodeling the administrative dong offices.

To review the appropriateness of the art accessories installed in preset scale of buildings in terms of their ar-tistic value, public appropriateness and price to ultimately contribute to the Seoul citizens’ life quality through promotion of traditional cultural art and urban environment enhancement.Artistic environment sculptures, sculptures in public lands, wall paintings in companies, and various genres of art works.

The Seoul Design Commission was established to ensure efforts are placed in developing urban image by transferring the focus of the significance of a facility to its surrounding environment and to review and advice the city in creating an urban environment that can haul Seoul’s brand image by transforming the existing independent and individual image into more original and integrated image. Established to expand common mindedness on Seoul’s design policies and to obtain advises for improving de-sign related policies through discussion and cooperation on Seoul’s design policies and implementation projects.


Korea Institute of Design Promotion http://kidp.or.kr

The KIDP was established on May of 1970 in pursuant to the Industrial Design Promotion Act with the objective of promoting development of design and to conduct projects for promoting design to strengthen competitiveness of Korean design industry and to improve the quality of life of the nation’s citizens. KIDP seeks to acquire design infrastructure for strengthening the competitive-ness of Korean industries and meet the design infrastructure needs in the 21st Century, in which information and culture will be the center, and establish the international design hub for advancing Korea’s design by enhancing international image of Design Korea by implementing the roles of design infrastructure institute.

Primary Functions· Design development support for improving products’ competitiveness and increased value· Promotion and exhibition activities for improving design awareness and for marketing developed products· Informatization projects for developing industrial design information infrastructure· Training programs for fostering outstanding designers and re-educating designers· International exchange and collaboration for entry into 21st Century’s design advanced nation· Government consigned projects pertaining to industrial design

Location & Size· Location: 344-1 Yatap 1-dong, Bundang-gu, Seongnam-si, Gyeonggi-do· Size: Land area of 10,705.80m² (3,238.50 pyong) / Floor area of 46,945.90m² (4 basement floors and 8 above ground floors)

Projects & Activities· Training and Education support (e-Design Academy, Design Experience Center) _ Training support with the world’s first design methods and specialized education curriculum _ Specialized education support with programs such as Techno Design, Product, Web, Character, Coloration, and Venture Management _ Install certification programs certified by government ministries including the Ministry of Information and Communication and the

Ministry of Labor _ Provide basic design education for general public as well as elementary, middle and high school students and stimulate their interest in design· Provide design information (Design Information Center, Design Information Library) _ Provide comprehensive information through the international design portal website, designdb.com _ Provide information on design development DB, contents, legalities, and international trends _ Provide access to Korean and international periodical publications, specialized magazines and video data pertaining to design· Marketing support (design exhibition hall, design convention hall, and promotional exhibition center) _ Support for communal exhibition booth for outstanding design development product and permanent exhibition booth _ Support for new product announcement, contest exhibition, seminars, and workshops _ Promotional support for outstanding design product through information network


· Design management support (KIDP, design incubator) _ Cooperative participation in central and district government’s public design development projects (consortium) _ Participation in KIDP design promotion projects and support for small and medium businesses’ design development activities _ Policy, capital, and management support for newly established design and venture companies _ Support for design development needed companies that conduct businesses which are relative to KIDP projects

Korea Creative Content Agency http://www.kocc a.or.kr

The Korea Creative Content Agency (henceforth the Agency) is a public institute established on August of 2001 in pursuant to the Ar-ticle 31 of the Framework Act on Promoting Cultural Industries to effectively support the advancement of Korea’s cultural industries. The objective of the Agency is to become one of top 5 cultural contents production nation in the world by developing comprehensive support system for fostering cultural contents industries and to advance the nation as the creative cultural contents power nation through exporting of cultural contents.

Primary Functions· Policy development for promoting cultural contents industries· Implement industry professional fostering projects· Support cultural contents development projects and entry of international markets by Korean cultural contents businesses· Investment and loan support program to stimulate investments and support to promote distribution of cultural contents· Cultural source digital contents development project for proliferation of cultural contents creative elements

Location· 641-2 KOCCA Building, Yeoksam-dong, Gangnam-gu, Seoul (KOCCA)· 908-28 Buyoung Green 2-Cha B1F, Mok-dong, Yangcheon-gu, Seoul (Cultural Contents Production Support Center)

Projects & Activities· Support for exporting cultural contents· Support for promotion of cartoons, animation and character industries· Fostering music industry _ Establishment and operation of Korea Music Data Center (KMDC) _ Hold Music Showcase to proliferate Hnaryu (popular Korean contents) _ Support for fostering music contents for export _ Support for fostering Indy Label


· Digital Contents _Edutainment Competition _Support for producing outstanding edutainment pilot programs _Creating ubiquitous contents and seminar for promoting distribution _Global Mobile Contents Award· Fostering Industry Professionals _Comprehensive cultural contents H/R information system _Operate Cultural Contents Academy and support education institutes· Cultural Source _Develop comprehensive archive system for cultural source contents _Marketing activities utilizing cultural source creative elements _Development and utilization of contents developed from cultural source of traditional cultural assets possessed by cultural institutes· Development of CT technology


Design Institutes of Seoul Metropolitan City

Seoul Metropolitan Government has been making continuous investments to strategically foster the design industry and such efforts are shown through the actively implemented projects by the city’s design institutes. Seoul has established the Seoul Design Founda-tion, Seoul Design Center and the Seoul Business Agency and is providing support to the design industry through these institutes. In addition, Seoul is also making direct and indirect efforts through the Seoul Policy Development Research Center, Seoul Cultural Foundation and the Seoul Women’s Foundation to promote design industries and for the proliferation of the design culture.

Seoul Design FoundationThe Seoul Design Foundation is a specialized organization for providing comprehensive and systematic support that will realistically contribute towards fostering competitiveness in Seoul’s design industry. Based on its professionalism and efficiency, the foundation is in charge of developing programs, building system, and collecting data to ensure that the Dongdaemun Design Plaza & Park (DDP) can take off without any troubles with the opening of its doors at the end of 2011. The foundation has established cooperative network with domestic and international leading designers, organizations, and industry professionals and has been implementing diverse exchange and cooperative projects. The Seoul Design Foundation’s efforts in collecting and managing the latest design trend related information from numerous countries throughout the world and its research efforts are published and distributed to domestic design companies. The Seoul Design Foundation is also a cooperative partner in hosting various city policy projects including the 2010 WDC Project and the Seoul Design Olympiad.The Seoul Design Foundation is responsible for being the core infrastructure to the city’s efforts in strengthening design capacity and the organization will contribute greatly towards elevating Korea’s design competitiveness to one of top 5 leading design nation in the world within the next 5 years.

Major Projects

Develop Creativity Management System

Contents & Program Planning per DDP Facility

Strategy for Contents of DDP Information System

DDP Promotion and Marketing

˙ Develop effective management System˙ Formation of creative organization culture˙ Promote socially responsible corporate management mind

˙ Strategy for the contents of the future design exhibition center˙ Strategy for wall side exhibition center˙ Strategy for contents of design experience centers and museums˙ Analysis on the DDP economic and commercial feasibility

˙ Strategy for contents of interactive design information platform˙ Strategy for contents of design experience centers and provisioning learning opportunities˙ Strategy for the Design Silk Road and for the World Design Map˙ Strategy for design knowledge based management contents˙ Strategy for interactive design business system

˙ Operation of the DDP Promotion Center˙ Participate in Korean and international design exhibitions˙ Establish design industry network


Seoul Design Center http://seouldesigncenter.comThe Seoul Design Center is a design promotion agency of the Metropolitan City of Seoul established to acquire organic support system for design related infrastructures and to develop sustainable design promotion system. The Seoul Design Center’s objective is to strengthen the competitive edge of the small and medium businesses¡¯ products through design and to contribute towards creation of high value in design related sectors.

Major Projects

Seoul Business AgencyThe Seoul Business Agency (SBA) was established in 1998 to acquire professionalism and efficiency by the small and medium sized businesses in Seoul. The agency seeks to strengthen the competitiveness in technology, management and human resource of the small and medium sized businesses through comprehensive and systematic support projects and achieve citywide balanced development through such efforts. The ultimate objective of the SBA is to strengthen the competitiveness of Seoul. The SBA provides support for and fosters core projects for new growth engine and promotes opening of new businesses. The organization also supports domestic and international marketing activities to establish new sales channels as well as support for attracting foreign investments for small and medium sized businesses.

Major Projects

Design Development Support Project

Design Research Projects

Design Education Projects

Design Culture Project

Foster and Support Uniquely Seoul Strategic Projects

Marketing Support for Establishing New Domestic and International Sales Channels for Small and Medium Sized Businesses

Support for Promoting New Business Ventures

Support for International Trade and for Attracting Foreign Investments

· Development support for small and medium sized businesses and support for developing Uniquely Seoul products

· On-site designer support system· Professional designer support group· Design consultation center· Policy research· Publication of Design Seoul Who’s Who· Design education for the public sector· On-site oriented design education curriculum (seminars and workshops)· Design Trend Report (Forum)· International exchange

Foster and support Seoul’s fashion and animation industries as well as industry-university cooperative projects and operates specialized Seoul tourism marketing groupOperates SETEC, participates and holds domestic exhibitions and conventions, and runs exhibition sales market for small and medium sized businesses Implementation of Hi Seoul Brand ProjectsOperates New Technology Business Opening Center, Venture Town, and training program for opening new specialized businessSupport projects for entering into foreign markets and management efficiency for export com-panies, and operates the Seoul Foreigners Support Center, as well as the Peking-Seoul Trade Center and the Digital Media City (DMC) Promotion Center


Fashion Design CenterThe Fashion Design Center was established within the SBA to foster the fashion industry. The center is responsible for the Fashion Week and implements the policies for fostering professionals in fashion industry and fashion design support projects.

Major Projects

Support to Stimulate Fashion Industry

Fashion Industry Marketing Support

Develop Fashion Industry Infrastructure and Foster Industry Professionals

Fashion Design Planning and Development Support

Provide Fashion Industry Specialized Information

Directly contribute to the creation of actual value through support for trades including product sales consulting and establishing new export channels and through establishment of sales exhibition market· Host Seoul Fashion Week· Support for fashion events of private organizations· Support projects for fashion and cultural businesses such as Dongdaemun· Export consultation, e-biz, and other marketing supports for fashion related businesses· Online marketing support for designers with potentials· Operate purchase information center for foreigners in DongdaemunParticipate in international exhibitions and fashion shows to promote excellence of Korean fashion products and professionals and ultimately, establish new sales channels and elevate international recognition of Korea’s fashion industry· Support for participating in leading international fashion exhibitions (France, USA, China,

Hong Kong, etc)· Support for individual participation in international fashion exhibitions· Support for participation in international collections· Operate international exhibition sales market· Send teams to establish Hanryu (popular Korean products) marketImplement on-the-job oriented training program to elevate professionalism of Korea’s fashion industry professionals as well as to strengthen their competitive edge· Hold Seoul Modelist Contest· Hold fashion collection for new designers· Establish network with international professionals in fashion industry· Fashion related on-the-job oriented trainingAnalyze the world’s fashion trend and identify the market conditions as well as consumer characteristics and provide support for establishing strategy in line with the brand concept per sector and for developing corresponding design and pattern production· Support for design planning· Operate design planning department· Operate pattern production departmentUtilize diverse medium and provide specialized knowledge to lead in the rapidly changing global fashion industry· Provide online information· Operate specialized fashion portal website (www.sfc.seoul.kr)· Publish specialized fashion industry magazine (e-Fashion Focus)· Operate information center


Design ClusterSeoul has established a support center for implementing organization, vitalization and marketing support for the design cluster devel-oped in 2008 in Gangnam and Mapo districts where the design related companies are concentrated in. The Design Cluster will become the information hub for design companies. Seoul seeks to provide increased business opportuni-ties and enhance the economic effects of design specializing companies by establishing regional network. In addition, design contest will be held for city residents and invitational artists as well on design for public facilities that is easily accessible by the public and its outcome will be exhibited to create a foundation for urban design improvement that is cooperatively conducted to create value.

Seoul Animation CenterThe Seoul Animation Center, established on May of 1999 to foster and provide comprehensive support for cartoon animation indus-try, implements diverse projects such as education programs for fostering professionals in cartoon animation industry, identifying new artists, creation and production support, animation film festivals, relative events and exhibition, and operation of information center to expand the horizon of the contents industry.

Major Projects

Production Support

Marketing Support

Cultural Contents Fund

Academy

Facility Operation and Information Provisioning Service

Support for producing outstanding and creative animationSupport for animation free productionSupport for scenario productionSupport for short animation film productionSupport for genre cartoon productionDigital cartoon contestOperate creativity support centerParticipate in international specialized markets and hold export road showsSupport for participating in leading international animation festivalsParticipate in Korean and international game shows and hold business consultation meetingsHold mobile game contestsOperate the SICAF Promotion Plan, Korea’s only cartoon and animation program marketA matching fund for project financing focused on animation, game, video, and other cultural contents industry related businessesSupport development of online education contentsSpecialized training for cultural contentsEducation for broadening the cultural contents horizonOperate library and video centerOperate Seoul Animation CinemaHold exhibitions and operation exhibition centerProvide online information and support


Seoul Policy Development Research Center http://sdi.re.kr, http://seoul.rnbd.re.krThe Seoul Policy Development Research Center conducts diverse policy related research as the policy research institute for the Seoul Metropolitan Government. The center conducts various research projects related to the cultural and design industries. Particularly, its subsidiary organization, the Industry-University-Research Institute Support Center, pursues diverse design related research projects through Seoul’s Industry-University-Research Institute Project.

Seoul Design Foundation http://sfac.or.kr/The Seoul Design Foundation is a non-profit organization established to improve the quality of life of the people of Seoul and to elevate the city’s competitive edge through culture and arts. The foundation conducts projects for creating culture and art creativity environment as well as for proliferating cultural service that promotes participation by the citizens, and projects for strengthening Seoul’s cultural competitive edge and for establishing cultural promotion foundation center of Seoul.Notably, the foundation implements various projects pertaining to urban design.

Seoul Women’s Foundation http://www.seoulwomen.or.kr/index.jspThe Seoul Women’s Foundation was established on January 2002 through investment by the Seoul Metropolitan City. It is a non-profit organization established to promote participation of women in economic and social activities as well as for proliferation of gender equality culture. Since its establishment, the foundation has been implementing various projects. Particularly, the foundation is mak-ing efforts in creating jobs and job training for women resources through policy research and through women’s advancement center. The foundation also pursues various design related job training programs.


Design Organizations

Korea Federation of Design Association http://www.kfda.or.krThe Korea Federation of Design Association (KFDA) seeks to establish design identity of Korea as well as place cooperative efforts in promoting Korea’s design in international design community while focusing on providing suggestions and advices for the develop-ment and promotion of balanced and realistic design policies. KFDA’s long term objective is to establish cornerstone for the advance-ment of design education and accordingly, conduct systematic research for such advancement. The organization was established on April 21, 1995.

Korea Association of Industrial Designers http://www.kaid.or.krInitially, the Korea Association of Industrial Designers (KAID) was founded to enlightening people in terms of design and held design contests, member exhibitions, and summer school programs to introduce the role and possibilities of design to both the so-ciety and the industry. In 1993, KAID joined the International Societies of Industrial Design (Icsid) to enhance its recognition in the international community and open up new channel for international exchange. In 2001, KAID cooperatively hosted the Icsid 2001 Seoul, with KIDP. The original organization was established in 1972 and reorganized as the Korea Association of Industrial Designers in 1993.

Visual Information Design Association of Korea http://www.vidak.or.krThe Visual Information Design Association of Korea (VIDAK) was established to protect the rights of its members as well as all visual designers throughout Korea. VIDAK provides support for information exchange for design promotion, globalization, and networking to contribute towards enhancement of competitive edge of Korean industries as well as to the advancement of design culture. VIDAK was established in 1994.

Korea Society of Interior Architects/Designers http://www.kosid.or.krThe Korea Society of Interior Architects/Designers (KOSID) is a non-profit organization established as a subsidiary institute of the Ministry of Construction and Transportation by professional designers of life environment. The objective of KOSID is to promote ad-vancement of interior architects and designers’ capacity as well as cooperative relationship and international networking to contribute to the advancement of Korea’s interior architectural culture and ultimately, improve the quality of people’s living environment. KOSID was established in 1979.

Professional Design Organizations and Academic GroupsThe total number of design related organizations and academic groups currently register in the Design DB of Korea Institute of Design Promo-tion (KIDP) amounts to 136. Most of these organizations and groups are conducting various activities centered in Seoul and outside of Seoul they are active in Gwangju and Busan. The sectors of these organizations and groups are categorized as follows: Product Design (18); Visual Design (65) Fashion & Textile Design (15); Industrial Arts (21); Multimedia Design (29); Web Design (9); and Environment Design and Architec-ture (14). Among these, the leading organizations and academic groups that are active in Seoul are as detailed below.


Korea Institute of Architects http://www.kia.or.krThe Korea Institute of Architects (KIA) is the leading architecture civic organization of architects who are making efforts to create truly worthy architectural structures in today’s generation in Korea and is making diverse efforts to proactively contribute towards creation of architectural culture by elevating the recognition of architects. To achieve its objective, KIA continuously pursues architec-tural events, training, publishes promotional materials as well as international information exchange and archives achievements and organizes history for the advancement of architecture and to establish architecture as one of the leading roles in Korea’s culture. KIA was established in 1957.

Korea Design Firms Association http://www.kadfa.or.krThe Korea Design Firms Association (KADFA) was established to improve capacities and creative thinking of its member companies through information exchange and cooperation and contribute to advancement of Korea’s industries and economy as well as to the balanced development of the nation. KADFA was established in 1994.

Korea Character Business Association http://www.character.or.krThe Korea Character Business Association (KOCA) exerts efforts to firmly establish the character business system including character design development, product manufacturing, distribution, and licensing through promoting cooperation amongst its member com-panies and information sharing and leads in efforts to create high value by exploring new international sales channels. KOCA was established in 2000.

Communication Design Association of Korea http://www.cdak.or.krThe 21st Century emphasizes the importance in design policy and design that applies creative communication utilized as a national growth strategy. Today, Korea’s design must take initiative to pioneer the global culture and the international design cultural exchange must surpass simple concept of materialistic means but form more advanced design culture in broader perspective of life. The Com-munication Design Association of Korea (CDAK) seeks to lead in such roles and at the same time, elevate the recognition of Korea’s design culture through international exchange activities and build communication design related information infrastructure. CDAK was established in 1999.

Korea Jewelry Design Association http://www.koreajewelrydesign.com/The Korea Jewelry Design Association (KJDA) provides support to creative activities of its member companies and exerts efforts to improve quality of jewelry design development related commercial products. KJDA also contributes to the advancement of Korea’s precious metal and gemstone industries and assists businesses’ international exchange efforts. In addition, the association also seeks to protect the rights of its member companies. KJDA was established in 1993.


Korea Package Design Association http://www.kpda.or.krThe Korea Package Design Association (KPDA) is Korea’s only package design organization. KPDA is organized by designers of the industry with objective of informing the importance of package design to companies and the public while exploring the underdevel-oped fields of design for Korean companies to identify and promote highly competitive product of Korean companies in both Korean and international markets. The association also seeks to identify the capabilities of designers to pursue such objectives. KPDA was established in 1978.

Korea Textile Design Association http://www.ktda.or.krThe Korea Textile Design Association (KTDA) was established to improve the abilities of Korean designers to achieve advancement of textile design required in the textile industry through active cooperation with the necessities of advancement of nation’s industrial development. In addition, KTDA seeks to take on the leading role in textile industry by developing and fostering outstanding design through organic cooperation between industry and universities as well as through international exchange and contribute towards the economic advancement of Korea and increased export sales and ultimately, achieve more abundant lifestyle for mankind. KTDA was established in 1992.

Illustrators Association of Korea http://www.kia1983.or.krThe Illustrators Association of Korea (KSIR) has played a leading role in advancing illustration as one of the main sector within the design industry. KSIR has contributed to the advancement of Korea’s illustration industry by hosting member exhibitions and illustra-tion competitions and is making efforts to discover new young talents. KSIR was established in 1983.

Korea Society of Experimentation in Contemporary Design http://www.kecd.orgThe Korea Society of Experimentation in Contemporary Design (KECD) is a graphic design organization. Its objective is to contrib-ute to design development through newer and more experimental creations. The Seoul and Asia Graphic Poster Triennale, which has been held since 1991 for growth through friendship and networking, has attracted interest and participation by many talented design-ers from 7 nations in Asia. KECD was established in 1969.

Korea Color Research Institute http://www.kcri.or.krThe Korea Color Research Institute (KCRI) has made diverse efforts for the advancement of Korea’s color culture through basic research and through practical application coloration projects in education, environment and culture. KCRI will continuously pursue such projects and through will continue to implement support projects through distribution and financial support by Color Bank Communication Co., Ltd. KCRI was established in 1986.

Korea Brand Management Association http://www.brands.or.krThe Korea Brand Management Association (KBMA) was established to create brand value, enhance brand value management, foster brand specialists, and conduct brand research through cooperative efforts and knowledge and experience exchange amongst the members and ultimately, contribute towards the advancement of Korea’s industries and improve the nation’s competitive edge. KBMA was established in 2006.


The Council of Korean Character Designers http://www.kocda.orgThe Council of Korean Character Designers (KOCDA) was established to actively contribute to the promotion of Korea’s industries, particularly the character industries, through transformation of public’s awareness of the character industry and to improve the rights of its members through information exchange and creative research activities among its members. KOCDA was established in 1997.

Korea Branding Association http://www.koreabrand.orgThe Korea Branding Association (KBA) is a non-profit organization exerts diverse efforts in developing strategy and technology in brand marketing, brand culture, e-brand, branding and design, brand valuation, brand management, and brand consulting through cooperation with government agencies and private corporations. KBA also implements diverse projects for fostering Korea’s brand into an international brand and to compete with global brands as well as to develop a foundation for Korea’s brands to establish solid footing as world’s top intellectual property. KBA was established in 1999.

Korea Display Association http://www.kodia.orgThe Korea Display Association (KODIA) was established to build academic and information system for Korea’s display industry and to foster human resource to contribute towards the advancement of the industry as well as the society. The association also seeks to improve general conditions of academics, welfare, and rights for improved working environment for the industry professionals. KODIA was established in 1995.

Korea Packaging Association http://www.kopa.or.krThe Korea Packaging Association (KOPA) is a largest government accredited private organization in Korea. Since its establishment on December of 1991, KOPA has lead diverse initiatives for the mutual prosperity of its member companies. It is dedicated to help packaging design professionals to grow in global environment and achieve success in advanced packaging culture and to transfer suc-cessful packaging culture to the next generation. KOPA was established in 1991.

Korea Association of Professional Packaging Engineer http://kappe.or.krThe Korea Association of Professional Packaging Engineer (KAPPE) was established for the advancement of packaging engineer’s capabilities as well as improvement and preservation of their recognition, and enhancement of packaging technology. The association also seeks to contribute towards the technological advancement of Korea’s packaging industry through enhancement of packaging engineers’ capabilities and through exchange with international packaging technologies. KAPPE was established in 2004.

Korea Gift Wrapping Association http://www.kgwa.or.krThe Korea Gift Wrapping Association (KGWA) seeks to surpass the general concept of gift wrapping and contribute to the advance-ment of the sector as a specialized field that creates increased value by introducing and developing gift wrapping technologies. The association also seeks to expand and develop the ribbon craft field, which is closely related with the gift wrapping sector, into a spe-cialized field through continuous research and development efforts. KGWA was established in 1998.


Korea Craft Council http://www.craftkorea.orgThe Korea Craft Council (KCC) was established to firmly establish the craft culture in today’s generation based on the magnificent craft culture heritage passed on from ancestors. The KCC seeks to review craft art from both quantitative and qualitative perspec-tive and continue to exert efforts to improve the qualitative side and establish itself as an organization that contributes towards the advancement in recognition of Korea’s culture. KCC was established in 1973.

Public Design Association of Korea http://pdak.co.kr/The Public Design Association of Korea (PDAK) was established to contribute towards general benefits of the public. It is a gathering of professionals who are practicing in the field of public design. PDAK takes on the role of planning, producing, installing and distrib-uting public design and promotes creation and advancement of public design related academic exchange and public design culture. The association also seeks to contribute to the nation and the community and promote friendship among its members.

Korea Outdoor Advertising Association http://www.koaa.or.kr/The Korea Outdoor Advertising Association (KOAA) was established to create beautiful urban environment as well as to contribute towards the advancement of outdoor advertising culture through preservation and protection of rights and recognition of outdoor advertising companies and their employees, compliance with outdoor advertising related laws and regulations, and through qualita-tive enhancement of the advertisement materials. KOAA was established in 1972.


Design Academic Groups

Society for Art Education of Ko

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