anne klein
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BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes Module Title FMP Doc. Code BRIEF TITLE ---- Anne Klein The Brief Background Anne Klein wants to see what your re-imagination of their iconic lion would be Redesign the lion logo. Concept/Proposition Vector based design focussing on the empowerment of the brand, bold. Image working with the type. In 1968, Anne Klein's first collection was launched. In the forty-two years that followed, women embraced and embodied the courage, self- expression and ambition that Anne Klein's iconic lion symbol came to represent. Women became more empowered and reached mounds of success in the workforce that were only a dream when Anne started. Considerations Mandatory Requirements How do you see the lion evolving from what it represented in 1968 to what it means in 2011? What do you see creatively when you think of a lion? Fast Turnaround Target Audience Deliverables Young Independent women. 1 final t-shirt design with logo Tone of Voice Studio Deadline Simple, Bold, powerful 3rd June 2011 This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
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Transcript of anne klein
BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes
Module Title FMP Doc. Code
BRIEF TITLE ---- Anne Klein The Brief Background Anne Klein wants to see what your re-imagination of their iconic lion would be Redesign the lion logo.
Concept/Proposition Vector based design focussing on the empowerment of the brand, bold. Image working with the type.
In 1968, Anne Klein's first collection was
launched.
In the forty-two years that followed, women
embraced and embodied the courage, self-
expression and ambition that Anne Klein's iconic
lion symbol came to represent. Women became
more empowered and reached mounds of success
in the workforce that were only a dream when
Anne started.
Considerations Mandatory Requirements How do you see the lion evolving from what it represented in 1968 to what it means in 2011? What do you see creatively when you think of a lion?
Fast Turnaround
Target Audience Deliverables
Young Independent women. 1 final t-shirt design with logo
Tone of Voice Studio Deadline Simple, Bold, powerful
3rd June 2011
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
